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Vancouver based Dajoji Inc. has unveiled a new design of chef jackets made of organic cotton, with the aim of redefining sustainability in restaurant kitchens. Dajoji Chef Jackets brings eco-fashion awareness on kitchen apparel. Dajoji Chef Jackets are also stylish and as well as having enhanced functionality to improve the chef’s performance in the kitchen.
Vancouver, BC, March 11, 2011— It is increasingly becoming a common occurrence for restaurants to serve menus not laced with pesticides or antibiotics. However, such sensibilities are not extended to the type of apparel worn by chefs.
As a result Dajoji Inc. aims to extend the same eco-friendly sensibilities to chef’s apparel. Cotton grown under conventional methods involves use of hazardous pesticides. Thus, Dajoji Inc., a Vancouver-based company, in collaboration with Texas Organic Cotton Farmers Cooperative, designs stylish organic chef jackets from organic cotton in efforts to extend these sensibilities to the chef’s apparel.
According to Dajoji Inc. founder Anthony Nicalo “sustainability is important, but not the driving force behind Dajoji’s coats”. Nicalo wonders whether it is possible to see a “chef meticulously plating her latest 100-Mile Diet creation wearing something akin to a paper sack” (Robinson par 4).
This underlines Nicalo’s motivation to create jackets designed on functionality rather than on sustainability. Such a motivation emanates from the need to design chef jackets that enable chefs to easily operate in fast-paced environment that is characteristic of a professional kitchen.
Nicalo’s creations are informed by his first hand experienced in a fast paced kitchen. Having worked 14 hour a in a busy Chicago restaurant, Nicalo grew tired of the conventional jackets; they were uncomfortable and made the wearer feel boxed, thus the desire to design organic jackets that also improves performance.
Having relocated to Vancouver, Nicalo found his match in Leanne McElroy, an ethical fashion designer. Together, they collaborated in creating organic cotton chef jackets, designed to enhance movement; the jackets had “an athletic fit, a bit of style and lots of comfort” (Robinson par 6).
Dajoji’s ties with Vancouver go beyond collaboration with Elroy Apparel; Dajoji Inc. has established ties with other niche market fashion labels such as lululemon athletica.
Dajoji Inc. adds value to its products through the expertise of experienced partners such as Jessica Robinson. Robinson, a yoga expert, and brings in keenness and attention to detail and explains; “I love food and wine, which is how I met Anthony, but I’d never thought of crossing that with my love of, and education in, fashion. Kitchen apparel and chef coats in particular are truly in need of change and innovation,” (Robinson par 9).
Dajoji’s eco-fashion approach is not merely limited to the fabric, but extends to packaging and production. Dajoji’s eco-fashion mindset extends to, thanks to Jessica Robinson’s obsession with details, the finest particulars such as buttons on the men’s jackets.
These are developed from eco-friendly materials such as tagua nuts, naturally found in South American Rainforest. The use of these materials generates economic benefits in Ecuador by enabling local gatherers to engage in eco-friendly alternatives other than clearing rainforest.
Dajoji Inc. aims to make Dajoji Chef Jackets available for both male and female chefs. Thus, it is offering them at a discounted rate of $100CAD (Robinson par 13).
For further information on Dajoji Inc., Dajoji Chef Jackets or any other query contacts Jessica Robinson via www.coolcoats.com. All Dajoji products can be purchased through the website.
Works Cited
Robinson, Jessica. Dajoji Chef Jackets Bring the Earth-to-Table Ingredients Approach to Kitchen Performance Apparel. 2009. Web.
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