Current Marketing Analysis To improve your brand’s digital marketing, you have t

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Current Marketing Analysis
To improve your brand’s digital marketing, you have t

Current Marketing Analysis
To improve your brand’s digital marketing, you have to have a good understanding of what their digital marketing looks like today in order to identify opportunities for improvement
Share an overview of their digital channels including: social media, paid search, email marketing, website, mobile app, display advertising (via moat.com), etc.
Include screen grabs
Be sure to call out issues that you see/potential areas for improvement
Target Customers
Who is the intended audience for your digital marketing plan? Get specific. Include demographics like gender, household income and geographic location, as well as psychographics like lifestyle, values, hobbies, etc.
Think about how you’ll find/target these customers. What social media platforms do they use, what websites do they frequent, etc.
Include visual references of your audience

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