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Cultural studies of different societies reveal how media culture brings forth common norms, socio-political ideologies and issues in the current period. For instance, media in different countries are often expressing their views in a liberal or conservative manner. Notably, one can deduce the identities and opinions of the world from the media performances and actions.
Some of the media platforms that instill cultural behaviors on their audiences include films, radios, newspapers, and televisions. Media have significant influence on society, as they influence people’s understanding, interpretation, and criticism of different messages; they help in giving meanings to different information.
Evidently, media give suggestions on one’s view or perception of the world even though there is indispensable need for thinking for oneself or independent thinking. Through cultural studies, one is able to critically examine and scrutinize issues from different cultures without anticipated discrimination.
Currently, media have promoted the concept of multiculturalism where all cultures have their worth and the same recognition. In terms of gender and race, cultural studies have ensured that people alter their earlier perceptions on these groups. For example, media culture has made it possible for equal representation of female-gendered members and other marginal voices among the divergent races of the world.
Clearly, cultural studies sensitize all persons on how to encode discriminative acts, thus empowering individuals to develop resistance to such operations. Since media encourage divergent opinions, it has informed society on all frameworks and components of life.
On production and political economy, media firms have tended to produce systems in a specified format. For instance, they have inculcated special features like talks and shows, which have dominated the US television production. On the political economy, Capital Cities, GE, and Tisch Financial Group adopted Reagan’s slogan of conservatism and military adventures in managing their newly acquired media houses in the 1980s.
In this context, media culture reflects the ideologies of the ruling economic class, albeit intense struggle among the social classes. On textual analysis, media culture assigns different symbols and tags to their films and comedies.
Markedly, some of them follow conflict resolution model by inculcating resolutions to endless miseries in life and including negative and positive aspects of social behaviors. Evidently, media culture tries to instill in society the benefits of kind acts and roles of all gender in the present world.
Besides, class, ethnicity, and gender shape how different audiences receive and encode messages. The factors, as mentioned earlier, have to apply multi-perspective and multi-cultural approaches in understanding the significance and effects of cultural studies in society. In this aspect, media culture has paid appropriate attention to all ages, classes, and gender in their service provisions.
This assists in aiding interpretation of information within the context of the production and reception. Further, media have adopted marketing and promotion strategies that target different consumers, as they consider gender, age, class, and race, among other factors.
The diversified approaches in cultural studies enable individuals to have freedom to analyze information in their own conscious. In addition, the move on media culture empowers individuals to resist any incident of manipulation by powerful bodies, thus enabling people to gain autonomy over their cultural practices and understand different political changes and cultures.
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