Critical thinking 2: Step 1: Watch the Intellectual Property videos located in t

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Critical thinking 2:
Step 1: Watch the Intellectual Property videos located in t

Critical thinking 2:
Step 1: Watch the Intellectual Property videos located in the Week 5 Module. Each video is 2-6 minutes in length. You don’t have to watch them all.
Watch at least two in each topic. And, watch additional videos in the areas that apply to your business in the situation described below.
Step 2: Respond to the situation described below. I anticipate that your submission will be no more than a single page
You are an entrepreneur and just started a new business. Use vour imagination. Make it up. Maybe it’s something you have been thinking about as a
possible career path or business proposition.
Please propose a plan for protecting your intellectual property. In your plan, be sure to identify the different types of intellectual property that you are concerned about protecting and what steps you would take for each. Additionally, please consider your competition. What concerns do you have regarding infringing the intellectual property of others?
This can be submitted in outline form. There is no right or wrong answer.
Outline Form (copy and paste)
1. What is your product or service? Give a brief description.
2. What are its attributes? For example, does it have a brand name or maybe a particular design.
3. Do the following IP components apply to your product? And, how do they apply?
4. What about your competition? What role does IP play for them? And, how does that affect you?
5. Do you have any other Intellectual Property observations?
Critical Thinking 3: Choose either the Marketing Profile or Financial Profile
Scroll all the way down this page and follow the link to submit/upload your paper.
30 points
Submit a PDF or MS Word Doc.
I have added two samples below. Keep in mind these are A+ examples. I am not expecting the amount of detail from you, but I wanted you te what others have done.
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rect
Marketing Profile
Choose a branded product and identify and describe its general marketing profile.
What are their products or services?
Who is the target market?
Identify some of their competing products
In general terms, what are their:
pricing strategies (Think BMW versus Kia)
distribution channels (Think Amazon vs QVC vs Target)
marketing communication strategy (Think TV vs Magazines vs Facebook)
Include any other marketing observations you identify.
Not longer than 2 pages. Organize your thoughts. An outline format with sufficient detail to understand your analysis is acceptable.
Here is a sample. This was more detailed than required, but given all the online resources, it’s not that difficult to pull off. This was an A+ submissio
Gatorade. currently owned by PepsiCo, was the first product of its kind on store shelves, and it is still the most dominant, commanding almost 80 percent of the sports drink mark However in 2008 Gatorade repositioned itself as the G Series which markets a series of athletic beverages toward athletes with formulations for pre- and post- exercise

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