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Enter Create Happiness Organization
- Poverty has reached unbelievable scale in 2013.
- At least 80% of people all over the world have only $10 to spare every day (Shah para. 2).
- However, as long as every member of the community makes an effort, millions of people can be saved.
- People need the support of those who can donate.
- Create Happiness Organization will be the mediator between the poor and the donors.
- Create Happiness Organization will need people’s support.
Create Happiness Activities
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Product:
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Cards:
- Cards will be used for the customers to use in order to get discounts.
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Card devices:
- Card devices, as well as cards, will be sold to organizations.
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Cards:
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Service
- The money acquired from donors (individuals and organizations, e.g., Red Cross) will be sent to the recipients (the poor).
- Create Happiness will also offer its services (cards and card devices) to companies in entertainment.
Target Market
- Donor organizations, which are going to buy the Create Happiness Organization’s cards and card devices in order to use them for discounts and making bargains;
- People who are going to buy the Create Happiness Organization’s cards in order to use them for discounts and making bargains.
Customer Relationships:
- Information regarding payment submissions and cards purchase will be updated on the site on a daily basis.
Being Different from the Competitors
Many companies might want to cooperate with the Red Cross and the Red Crescent. However, Create Happiness has a number of assets, which it will use to achieve success.
Other companies might also have decent plans on eliminating poverty. Still the Create Happiness plan is the most efficient, fast and reasonable to undertake.
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To avoid being overthrown by competitors, the Create Happiness will have to:
- Use the support of the Red Cross and the Red Crescent;
- Enhance productivity;
- Cut the costs for transportation;
- Cut the costs for human resources;
- Use donations efficiently and wisely.
Making Money
Most of the company’s revenues will come from donors. Selling cards, while profitable, will be used mostly as the means to attract people’s attention towards the problem of poverty and cover the major costs.
- The initial capital will be acquired from a bank;
- The acquired capital will be used for the company promotion for the latter to become partners with the Red Cross;
- Donations coming from the red Cross and the Red Crescent will be the key resource;
- Money made from selling cards to people and companies in entertainment sphere will be used for donations to the poor.
Resources from Investors
- Donor Organizations:
- Donor organizations will invest into the Create Happiness Organization;
- The Create Happiness Organization is going to team up with the Red Cross and the Red Crescent (East).
- Donor Individuals:
- People will use the cards supplied by the Create Happiness Organization;
- Money obtained from card retail will help the company cover losses and conduct advertising campaigns.
Expected Returns
- $50,000 donations from the Red Cross and the Red Crescent within the first two months;
- $25,000 from selling cards to the natural persons;
- $40,000 from selling cards and card devices to legal persons;
- $5,000 from cutting the costs for logistics (primarily transportation);
- – $5,000 from the costs for promotion and advertizing program;
- – $5,000 from the rest of the costs (salaries to the staff, costs for materials, etc.).
- Total returns expected: $110,000.
Sharing Keeps the World Go Round
- Every year, 22,000 children die of poverty.
- It is high time to put a stop to poverty induced deaths.
- If every person in the community buys a card and uses it, 100 children will be saved with the help of the donations.
- If no one else is willing to change the situation regarding the needy, the Create Happiness will.
- It is time to say, ‘yes, we care.’
- The time to take actions has come.
Works Cited
Shah, Anup. “Poverty Facts and Stats.” Global Issues. 2013. Web.
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