Comparative Appeal of Private and Public Higher Education: Kingdom of Saudi Arabia

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The Situation

The Situation

Problem Statements

Determine if parents or children influence decision more.
What criteria guided them:
- In choice of public university?
- To opt for local or foreign private university?
What are the credible media, other sources of information?
What are their preferred careers?
What course of study will best prepare them for these careers?
In general, what is the perception of academic standards at public and private universities.
Or is the financial standing of the family the sole consideration for attending public university?

Research Objectives

H01	There is no difference in preference for public schooling by family income
H02	There is no difference in preference for public schooling by proximity
H03	There is no difference in parental versus child preferences for private university
H04	There is no difference in perceived academic standards between private and public schools
H05	There is no difference in preference for private schools among parents who graduated abroad or from local private schools
H06	There is no difference in range of course offerings between private and public schools
H07	There is no difference in perceived suitability for career plans between private and public school curricula
H08	There is no difference in perceived teacher qualifications between private and public schools
H09	There is no difference in publicity and information channel effectiveness between private and public schools

Statement of Hypotheses

Methodology

Qualitative:

Quantitative:

Sampling Frame

Qualitative: from 50 to 100 or until interviews no longer reveal new constructs;
Quantitative: 1,000 respondents in order to suppress standard error of estimate to ± 3% for entire sample, given normal assumptions at 95% confidence level.

Sample Sizes

Breakdown of Quantitative Sample

Secondary data:

To investigate differences between public and private university as to variety of course offerings and proximity to population centers.

Data Analysis, Desk Research

Developing constructs:

Outcomes:

Data Analysis, Qualitative

Categorical, nominal variables	Χ2, chi square to test for significance of difference of proportions
Attitude variables, Scale items	T test for differences of means
Compound variables	Correlation and regression