Company T: Marketing Implementation Plan

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Literature Reviewteam Roles and Responsibilities

  • Expanding Product Awareness;
  • Attracting new Clientele;
  • Customizing products to meet the customers requirement;
  • Provide more distribution channels to facilitate easy access of products by customers;
  • Handling customer complains;
  • Collecting Feedback;
  • Analyzing customer feedback;
  • Reporting monthly targets;
  • Improving customer relation;
  • Rigorous social network advertizing;
  • Creating the firm website and making our products available online;
  • Increase the general sales volume by 20% (from 100,000 units to 120,000 units).

Literature Reviewteam Roles and Responsibilities

Resources required

Long term projections

  • Advertising budget;
  • Branded company vehicles to increase brand awareness;
  • New packaging for the products to suit the current competitive market;
  • Creating a website.

Short term requirements

  • Monthly operation expenses;
  • Media advertising coverage;
  • Temporary Market Research Group(3 qualified members);
  • Promotional materials.

Resources required

Prioritizing and scheduling

  • Offering the best features in the market.
  • Selling the products at a relatively affordable prices.
  • Availing the products in time to the various selling points.
  • Increasing the product awareness through promotion.

The marketing mix:

  • price;
  • place;
  • promotion;
  • product.

Prioritizing and scheduling

Monitoring and Valuation Methods

All teams are delegated the responsibility of monitoring and evaluating their performance.

Monitoring and Valuation Methods

Team effectiveness regarding the specific tasks

  • Auditing product performance;
  • Control of the marketing plan;
  • Establishing the team targets for the sales representatives;
  • Providing corrective course of action on;
  • Comparing real performance to the set targets;
  • Computing the variance;
  • Compiling monthly reports;
  • Tying marketing costs to new business generated.

Team effectiveness regarding the specific tasks

Sales

  • Working to meet the monthly targets and the overall company goals;
  • Optimizing on the resources while minimizing on the costs;
  • Recording daily sales;
  • Track all telephone calls;
  • Tracking email marketing performance.

Sales

Website visits

  • Measure the impact of social media on overall sales;
  • Tracking the success of social media;
  • Getting direct feedback from the larger market;
  • Respond to all questions and comments on the web pages.

Website visits

Customer Relationship Management (CRM) provider

  • Our goal is to contract affordable and effective Customer Relationship Manager Providers with user friendly applications.
  • Procedure for acquiring the best CRM provider.
  • Understanding CRM.
  • Listing the requirements.
  • Outlining the objectives.
  • Short listing the CRM providers and Players.
  • Invite the providers for a meeting to discuss.
  • Agenda; Business Outlay for customized CRM.
  • Compare and negotiate the cost ($2,000).
  • Deploy the winning company and setting the timeline.

Customer Relationship Management (CRM) provider

System Execution

The following steps will be followed to ensure full implementation of the CRM program.

System Execution

System Implementation steps

  • Contracting the software developer;
  • Licensing and meeting all legal requirements;
  • Software development;
  • Project management and communication;
  • Data migration;
  • Training and supporting teams on the software usage.

System Implementation steps

Quality products available at best prices!!!
Quality products available at best prices!!!

Timing of email shots

  • Sending emails twice a month with variations on the offer to the Business clientele at midday from Tuesday, Wednesday and Thursday (from 11am to 3pm).
  • Emailing the consumers once a week with different variations on Friday, Saturday and Sunday evening (from 5pm-8pm).

Timing of email shots 

Legal requirements for email marketing

  • Confirming the return address.
  • Including the true physical address.
  • Providing the unsubscribe feature.
  • Import lists of purchased addresses that have a valid permission.
  • Getting consent to send marketing mails using the three methods Opt-outs, opt-ins and soft opt-ins.
  • Provide information in all marketing emails sent.
  • Avoiding unsolicited content.
  • Providing information before consent.

Legal requirements for email marketing

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