Communication Strategy in Promotional Campaigns

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Table of Contents

Purpose
Summary
Discussion
Conclusion
References

Purpose

A sound communication strategy is exceedingly crucial in advertising. It contributes massively to the marketing of our brands. Failure to have an appropriate communication strangely will culminate in the failure of our promotional campaign. The campaign has cost our entity massively in terms of finances and human resource. This memorandum will address the importance of a communication strategy in marketing.

Summary

An effective communication strategy has massive implications on the effectiveness of promotion. It has various importances such as ensuring that the resources expended in promotion realize appropriate results. An appropriate communication strategy also results in the improvement of sales, which is vital for this entity since it is encountering massive competition. Above are a few of the benefits of a sound communication strategy that are detailed in this memo.

Discussion

The current business world is extremely competitive. Entities are constantly looking into way to increase their market segments and expand their production. Consequently, entities are undertaking constant promotional campaigns. This puts our market segment at risk since our employees may be tempted to purchase from other entities. Owing to the above, this organization should undertake a constant promotional campaign to secure its market segment. Such a campaign requires effective communication. An ineffective communication strategy would culminate in a failed promotional campaign. A failed campaign would be a double tragedy to this business since it would be a waste of funds and it would leave our market segment vulnerable to our rivals (Egan, 2007).

To prevent the occurrence of above situation, the entity should have an effective communication strategy. An effective communication strategy will guarantee that our promotional campaigns are successful. Our customers would receive messages that this entity is trying to pass on. Promotion is a dynamic undertaking, which not only wishes to remind the clientele of the products that we are offering, but also new products manufactured. Consequently, it is imperative to have a sound communication strategy. An effective communication will guarantee that the promotional resources in our entity are channelled appropriately. The strategy will focus resources on the most crucial aspects of promotion, which ensure that our clients receive appropriate information with regard to our merchandise. Such a strategy will also neutralize the inappropriate information provided to our clientele by our rivals. Neutralizing flawed information provided by our rivals is key to sustenance of our market segment. A sound communication strategy will be crucial in the promotion of new products that this entity wants to launch. A successful product launch requires the manufacturer to provide adequate information prior to the launch of the commodities. Availing information prior to the launch creates anticipation among the clients. This may be an effective tactic since it creates anticipation, which may contribute to a positive reception of the product once it is launched. The above strategy will require an effective communication strategy, which will provide vital information to potential clients. An effective communication strategy will boost efficiency in promotion which many advertisement campaigns lack. This results in massive expenditure with no significant results. The results of an effective campaign include rise in sales and increase in product awareness (Dahlén, Lange & Smith, 2010).

Conclusion

An effective communication strategy is extremely vital in this institution. Such a strategy will ensure that promotion is successful. Promotion has become a central managerial function, which guards against the erosion of our entities market segment. As per the above details, an effective communication strategy is a vital catalyst in promotion, which ensures that resources expended generate corresponding results.

References

Dahlén, M., Lange, F., & Smith, T. (2010). Marketing communications: A brand narrative approach. Chichester, U.K: Wiley.

Egan, J. (2007). Marketing communications. London: Thomson.

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Communication Strategy in Promotional Campaigns

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