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Communication is vital to the success of any organization. Communication always determines success or failure of many firms. A poorly packaged communication has a potential of bringing down a well-prepared project, or even an entire firm (Stuart, Sarow & Stuart, 2007). Best Games Productions is faced with a serious dilemma. It is considered the best provider of games for holiday fun. The production department has worked on an ambitious plan of introducing a new game to the market in the forthcoming holiday. The marketing and publics relation departments have informed the public of this and the market is eagerly waiting. Unfortunately, the quality control department has realized that bugs affect the game. This means that their introduction to the market in that form will cause customer dissatisfaction. According to this department, the bugs must be eliminated, and this means that more time must be created for this. However, other departments and including the shareholders are waiting to reap from this new game in the coming holiday and cannot afford the delay. This dilemma calls for a sound solution, and a proper communication to all parties concerned if the firm is to retain its market lead.
Best Games Production has well-established culture, values and ethics that form its core competitive benefit. It has a culture of creativity and innovativeness (through its production department) that has helped it to attract a large market segment hence increasing its market share. Important values that it has maintained through marketing department are efficiency, teamwork and timely deliveries. This department has also maintained customer satisfaction by maintaining positive communication and promise fulfillment. Through its quality control department, the firm has ensured that it produces games that are up to the market standards. Customer satisfaction is also considered as part of ethics, according to this department.
Production department feels that it should be allowed to go ahead with mass production. The quality control department is of the view that production should be delayed and the games debugged. The finance department wants production continued so that more finance is raised. The marketing department would like to fulfill its promise and therefore wants the products in the market as soon as possible. The public relation department is torn between promise delivery and public image. There must be a middle ground for all these departments. A compromise must therefore be found to meet the demands of each department.
Best Games Production has gradually developed for the past several years to reach its current position in the market. Through its culture, values and ethics, it has successfully acquired the market share that it currently holds. Many holiday takers and those buying gifts go for their purchase to the firm. The management must therefore realize that it has the market trust. Trust can be eroded by a simple dissatisfaction of the customers and to regain it may not be very easy (Friedman & Miles, 2006). The Production and the Quality department should come up with a compromise product and inform the Marketing and Public Relations Departments of its new feature. The Finance Department should also be informed of the compromise product in order for it to support it. The Finance department should relay the new compromise product to the C.E.O. who would in turn pass the information to the shareholders and the public. Upon the receipt of the information about the compromise product, both the Marketing and Public Relations departments will ensure that the consumers are promptly informed so that their expectations are adjusted. The departments should justify to the market, why the changes were done on the product. This would help the firm introduce a quality product in the market and reap from the coming holiday without damaging its reputation.
References
Friedman, A. L. & Miles, S. (2006). Stakeholders: Theory and practice. Oxford: Oxford University Press.
Stuart, B. E., Sarow, M. S. & Stuart, L. P. (2007). Integrated business communication in a global marketplace. Chichester, UK: John Wiley & Sons.
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