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Multinational corporations entail business entities that operate in various countries across the world. The headquarters of an MNC are based in a given country but the facilities are found in all the regions of operation. This research proposal seeks to analyze the Coca-Cola Company. It is a large multinational corporation that operates in over two hundred countries. The company is among the leading beverage producers across the world that specializes in non-alcoholic drinks.
The main reason why the Coca-Cola Company is selected in this research study is to establish the various techniques employed by the company to ensure that it continues to lead in the beverage industry. Coca-Cola has always recorded high level of performance.
Therefore, it has market advantage over its competitors. The research questions for this study will mainly focus on determining the overall operations, investment plans, production sites, destination of sales and location choices of the company. Previous researches indicate that the companys operations are set in a manner that makes it easy for customers to access the products in a convenient manner.
This has been facilitated by the existence of a well defined distribution system in all the countries where the company operates. The company has also continued to invest in areas with ready market. It is currently undertaking continuous improvement of its production sites in order to meet the increasing demand. The company uses different methods to establish the location of its branches and the selling regions.
This research study is very important in the sense that it will help new investors who wish to deal with similar products to have adequate understanding on how to undertake the process. Finally, this research will rely on information from different sources such as books, articles, and journals.
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