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Choose one of these brand pairings:
Sephora + Ulta
Saks Fifth Avenue + Nordstrom
Choose one of these brand pairings:
Sephora + Ulta
Saks Fifth Avenue + Nordstrom
Chewy + Hello Fresh
Shein + H&M
Compare the two brands:
Social Media accounts – analyze content and platforms used
– How do they differ in visuals and messaging?
– Are the brands engaged and responding to comments/messages?
Search Visibility (both Paid & Organic)
– Use same 3 terms for both brands and compare the results
Mobile
– Review and compare the brand apps
– Describe the User Experiences on Mobile
Loyalty
– Review and compare the brand loyalty programs
Create two sample Customer Personas for each business
How are these brands responding to XR (AR/MR/VR) and/or Web3 opportunities
– Have they created any specific digital assets or environments?
– Have they created tools for customers?
Summarize and include some possible future opportunities for 2024 and beyond.
5 to 6 page Word Doc or Google Doc
(single spaced – relevant images/charts/tables can be included or added in appendix)
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NB: We do not resell your papers. Upon ordering, we do an original paper exclusively for you.
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