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*Chapter 1: Introduction* (1500 words)
1.1 Research Background
1.2 Rationale of
*Chapter 1: Introduction* (1500 words)
1.1 Research Background
1.2 Rationale of this Study
1.3 Aim of the research
1.4 Research Objectives
1.5 Research Questions
1.6 Significance of the study
1.7 Project Structure
1.8 Summary
*Chapter 2: Literature Review* (3000 words)
2.1 Introduction
2.2 Conceptual framework
2.3 Investigate
instances of negative word-of-mouth communications targeting luxury
fashion retailers in the United Kingdom, examining sources, content, and
dissemination channels.
2.4 Assess
the effects of negative word-of-mouth on key performance indicators
such as brand reputation, customer trust, and sales within the UK luxury
fashion retail sector.
2.5 Identify
organizational responses and strategies employed by luxury fashion
retailers to mitigate the impact of negative word-of-mouth on their
performance.
2.6 To
provide recommendations for effective reputation management and
communication strategies for luxury fashion retailers based on the
study’s findings.
2.7 Theoretical framework
2.8 Summary
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