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Introduction
Managing change within an organization entails the integration of essential plans and effective implementation strategies. The current world has experienced rapid changes in business management as a result of the recent technological advancements as well as changes in organizational cultures.
However, change management is the responsibility of managers within an organization. Gronlund (2002) argues that the procedure involved in change management is often influenced by an interdependence of the following three magnitudes which include: technology, organizational perspective, and change model.
This paper will provide a detailed discussion on the Responsibilities of managers to implement sudden, drastic organizational changes within their scope of responsibility in Direct TV business which is a direct broadcast satellite service based in El Segundo, California, whose function is to convey digital satellite TV and audio to households in the United States.
Responsibilities of managers to implement sudden, drastic organizational changes
Managers play a vital role in the implementation and management of sudden and drastic changes within the Direct TV business. Generally, the recent sudden changes that the managers have to implement within the Direct TV Company include technological transformations where the organization is found in possession of computers that are meant for record keeping, communication through the internet as well as the performance of management functions conduction.
Also, owing to the fact that technology has changed drastically, the organizational perspective experiences the same in an urge for the continuity of the business. More over, the direct TV business experiences changes in change management models; frameworks that would suitably drive the change implementation and management strategies. At the same time, the managers ensure effective utilization and maximization of available resources (Gronlund, 2002).
Implementation change within Direct TV depends on the commitment of the operational managers in its various departments. Therefore, the managers have the responsibility to make sound and informed decisions regarding change management. Additionally, the Direct TV managers are charged with the role of informing their departmental employees of their intended purposes as well as the importance of the purposes to enhance full participation.
More over, they are required to provide quality interpretations, communicate healthily and act as enablement factors for their employees to work effectively towards the achievement of the intended goals. However, the manager’s functions would fail whenever the implementation of change is imposed or directly instructed to the employees, since they would not respond appropriately to the same.
Furthermore, change implementation requires installation of the necessary change implementation devices, thus managers have to oversee the installation processes in order to ease work for the employees. These include computers, laptops, software to function online for instance Voice over Internet Protocol (VoIP) as a substitute of analog signal, to aid in the conduction of online conferencing and voice calls.
Also, owing to the fact that Direct TV is quite a large organization, the managers have to be exhaustively committed to the implementation processes and ensure that they are run according to the set protocols. Thus, the main responsibility of the managers is to act as facilitation and enabling instruments for change implementation within the Direct TV Company (Gwartney, et al, 2008).
Conclusion
The Direct TV success in change implementation and management is dependent upon the managers’ commitment in executing their direct responsibilities. However, change is highly valued in the current world and is also inevitable, thus the managers are charged with the main role of facilitating and enabling change implementation procedures. Thus, the level of commitment and the appropriate utilization of implementation plans define the success of Direct TV in change management.
References
Gronlund, A. (2002). Electronic government design, applications, and management. PA: Idea Group Inc (IGC). Web.
Gwartney, J. D. et al. (2008). Economics. Edition 12. OH: Cengage Learning. Web.
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