Inflation Causes: Structuralism and Monetarism

Introduction

This paper will deliberate on position held by both structuralism and monetarism as movements in the field of social sciences. From the monetarist point of view, causes of inflation and policy framework are worth discussing with reference to various economies i.e. China, Argentina, and USA.

Consequences of inflation both to an individual consumer and to various investors merit noting in the paper. The role played by money supply, (MV=PT), in inflation and economic growth will be clearly demonstrated with the use of endogenous variables and graphical representations.

Inflation

This economic term refers to an incessant swell in the price level of goods and services in an economy. CPI and GDP deflator indicates the economic inflation. Any government mandates a central body like the Federal Reserve Bank to regulate on the rates of inflation by influencing the interest rates of the banks.

With reference to January 2007, the price index of the consumer was slightly above 200 while at the beginning of 2008 registered an index of 211. On calculating the inflation there is an increase by approximately 4.5 %. These are some of the indicators of inflation.

‘‘Beginning the 2nd half of the 15th century, Western Europe went through price revolution which lasted till the 1st half of the 17th century’’ (Seers, 1983, P 103). This was termed by economist as one of the major inflationary circle to happen in six fold for approximately 150 years.

In a research to find out the cause of the inflation, findings showed a flood of precious metals (gold, silver) from the so called new world. Consequently, the wealth of Habsburg Spain rose to a higher level. In the same vein, silver which had been spent found their way into Europe leading to further inflation.

‘‘Another factor which contributed to widespread of inflation was growth in demographic factor after Black Death pandemic’’ (Seers, 1983, P104). Private notes during the American civil war also caused inflation.

Hyperinflation is commonly stated as inflation that is beyond control by a man. One of the features of this kind of inflation is a rapid rise in the price level with the currency loosing its value. If inflation goes beyond 50% in a month then this is referred to as Hyperinflation. Most economist defines hyperinflation as ‘‘an inflationary succession lacking any predisposition in the direction of equilibrium’’ (Killick, 1984, P54).

To substantiate this definition, hyperinflation generates a fierce circle where intense inflation manifests with each circle. This kind of inflation is usually correlated with war, crimes against humanity, depression of an economy and social- political disorder. One of the countries where hyperinflation has manifested itself is Zimbabwe following crime against humanity and uncalled for violation of the constitution.

Structuralisms

This is an approach used by analyst to study topics in social sciences such as inflation. It featured in the academic field during the 20th century and has continuously gained recognition by researchers in various fields of social sciences.

The movement is as a result of mental creation where people propounding structuralism creates mental models after a concrete reality. Kolodko (1987) explains that the model calls for an in-depth understanding of various ideals of a phenomenon like inflation.

Monetarist

Monetarism is a movement by monetarist addressing the fact that manipulation of money supply by the Federal Reserve Bank, have a propositional effect on the national output (Y) in the short run and consequently on the price (long run period of time). The objects of the monetarist are best achieved by focusing on the growth rate of money supply in the market place.

Graziani, (2003) states that Milton Friedman is an icon propagating monetarism and was among the economist who accepted Keynesian economics. In a study by Seers (1983), Friedman and Schwartz were strong advocates for a regulatory body maintaining money supply and demand in order to keep equilibrium in the economy during 1960s.

Their position was that inflation is a clear phenomenon of monetary policy. David laidler concurred with monetarist view that demand for money depends on the stability of supply.

Keynesian theories

Keynes propounded that market responds to changes in the market situation automatically so to reach the equilibrium level. Some of the theories used by Keynes to justify their view include: the labor market, the multiplier effect, and Keynes inflation theory.

In this paper focus will be on the Keynesian view of inflation where the key point is the quantity theory of money. The theory addressed the Fisher Equation of Exchange demonstrated by: MV=PT, where M is the amount of money in circulation, V represents the rate of money in transmission, P is the price on average and T is the quantity of dealings taking place.

The Keynesians – AD and AS

Keynes in contrast to classical economist did not distinguish between the long run and the short run period of time. His position was that an economy could reach an equilibrium state at any time without inferences to the short run or long run period of time.

It is upon the government to use appropriate policy framework to ensure that the equilibrium reached is a good one for the nation. The aggregate supply and demand curves below supplements on this Keynesian stand point.

In figure 1below, Graziani (2003) graphically illustrates AD and AS

Graziani (2003) graphically illustrates AD and AS

An economy may possibly stay at any of the equilibrium shown in the graphical diagram (Q1-Q3). At Q1 the amount of output given by Q is at a deceased level with less factors of production. The situation is not good for the progress of a nation. The orientation is likely to continue for a long time unless the government employs the use of policy framework to stimulate the economy.

As the aggregate demand grows, the level of output likewise magnifies itself. A study by Kirkpatrick, (1987) reveals that with the economy approaching full employment of factors of production, price begins to increase signifying demand pull inflation.

In the context of the labor market, more pressure will be exerted as most of the people have a job. In the same note, wages rises since firms have to offer more to get people of their choice. The subsequent effect is a rise in the company cost resulting to cost push inflation.

Policies by Keynesians

Keynesians participated in formulation of policies with an aim of managing well the economy. This management style calls for adjustment to be made on the level of demand so that the economy can reach full employment of factors of production. If a shortfall in demand is recorded (recession), then the government has to pump the economy.

Seers (1983) affirm that in a situation of excess demand, such as in boom, the government has to formulate a policy aimed at reducing economic development. Increased government spending can also improve the economy. Taxation can also be reduced to act as a motivating factor to people to invest in specific areas of the economy. It is evident that cuts on taxes encourage people to spend.

Another instrument available to be used by government is instituting reduction on the rates of interest with an aim of discouraging saving and encouraging spending. With an encouraged growth in money supply, more goods and services will be demanded as there is excess money in circulation.

In a summary by Kirkpatrick, (1987) more government spending and cuts on taxes is among the expansionary fiscal policies while regulation on the interest rates and allowing more money in circulation reflects the use of expansionary monetary policy. The impact of these two policies is to increase the aggregate level of output as shown in the graphical demonstration below.

In figure 2, Graziani (2003) shows graphical explanation of shift in AD to the right subsequently increasing output.

Graziani (2003) shows graphical explanation of shift in AD to the right subsequently increasing output

Policies to pump the economy have increased the output from Q1-Q2. The effect on the price level is small but if the demand increases much more the subsequent effect is inflationary features as the AS curve takes up a near perfect vertical line.

Deflationary policies

These include the policy framework to reduce on the level of economic activity. Kirkpatrick (1987) was conclusive in his study, consequently mentioning that a fiscal measure to be assumed by the government is a reduction in spending and increased taxation to reduce demand in an economy.

If interest rate is increased, people are motivated to hold their funds for speculative purposes thus exercising an aspect of savings and reduced spending. The government can also reduce growth in money supply as a monetary policy.

In Figure 3, Graziani, (2003) illustrates a deflationary measure

Graziani, (2003) illustrates a deflationary measure

The graph above shows an initial level of aggregate supply at an inflationary level where prices were increasing at a faster rate. AD moved to the left following a deflationary measure.

Internal imbalance

The gab between expenditures and revenues for a specific government over a given time period is one of the internal imbalances referred to as fiscal deficit. A government usually finances its development agenda by the use of taxes. In a situation where government earnings are less than the expenditure the result is a fiscal deficit.

India and Argentina runs its divisions with deficits in fiscal policy. Deficit at local, state and federal units results cumulatively to internal deficits. Keynesian and Neo-Keynesian theory, proposes the effectiveness of deficits in stimulating economic growth and development in a nation.

Economic causes of inflation

Inflation result from push of costs

For a business experiencing rising cost of production, it has to increase their prices if profits are to be realized. The rising costs of raw materials results from inflation in countries that depends on exports of the expensive commodities. A fall in the value of pound has a subsequent effect on the price of commodities in the international market.

An example of cost push inflation happened in the year 2005-2006 where the price of gas and electricity was raised by British gas and other energy suppliers. Where the price of labor is increasing following wage increases, inflation is likely to check in since productivity is not elevated higher.

Increased indirect taxes will result in passing on the impact. The incidence of the taxes is initially on the suppliers who may decide to pass on the taxes to ultimately have an impact on the consumers. The following diagrammatic expression shows an inward shift in the aggregate supply curve.

Figure 4 demonstrates Cline (1981) Inflation from cost pushes

Cline (1981) Inflation from cost pushes

AD From the diagram an inward shift in SRAS following a rise in the price of crude oil or an increase in cost of a wage imparts on the price level causing a contraction of the AD. Y f c represents full employment of factors of production.

Inflation resulting from Demand pulls

Inelastic SRAS and maximum factors of leads to demand pull inflation. In such a situation, an increase in the AD will result to an augment in prices. A depreciation of the rates of exchange can lead to increase aggregate demand. For an AD to rise, consumers must have purchased foreign goods while on the other hand more exports are made.

A reduction in the direct taxes means that consumers are left with more money to spend in purchasing their needs. Killick, (1984) compares this with an aspect of demand creation. A reduction of direct taxes increases the probability that the consumer will buy more goods because of the subsidized prices. The stated factors have the effect of increasing AD and real GDP.

The results of an increase in AD on the price level can be analyzed using a graphical sketch.

In figure 5, Rudebusch (2002) point up demand pull inflation.

Rudebusch (2002) point up demand pull inflation

Rudebusch, (2002) explains that when the SRAS is elastic, prices are likely to change at a faster rate. After an outward shift in AD, a new equilibrium is achieved. Cline, (1981) focuses the outward shift in the demand curve with creation of an inflationary gab which then activates more wage and other costs of production.

The resultant is an inward shift in the SRAS moving the real national output towards equilibrium position with a greater price higher than the original price.

The wage -price spiral

If people are expecting the prices to rise in the future, they will decline fewer wage because they are aiming to protect their real purchasing power. An example is a booming economy of say china recording an inflation rate of 5% up from 4%. This results from a rising rate of inflation.

In such an economy, workers must negotiate for more wages in order to be maintaining their purchasing ability. Cook (1990) proposes that to minimize the effects of wage- price spirals, deflationary measures are strictly used as policy measure by enhancing interest rates and an increasing direct tax.

Consequences of inflation

In a context of inflation, lenders or borrowers on fixed rates of interest will automatically not be able to purchase because of less earnings from interest. In the same note, persons with cash assets will face a reduced power to purchase since the notes and coins loose their value.

On the contrary, inflation has no effect on the ‘‘non monetary goods and services such as gold, real estate’’ (Griffith, 1985, P35) Following inflation, it becomes difficult for producers to decipher the source of the changes in price. For a context where inflation is caused by changes in demand, producers are supposed to hold constant their long term output.

Inflation can cause producers to misallocate resources. Cline (1981) in his book puts forward that money illusion resulting from inflation orients people to be unreasonable when making decisions i.e. making choices with regard to nominal rates instead of real price rate. Further discussion on the consequences of inflation demonstrates that the future prices are likely to be uncertain.

This creates problem with the long term contract in terms of agreements for wage levels and loans to finance a project. Investors are therefore reluctant to sign multi period projects as the risks are more pronounced. This reveals that inflation pulls down productivity as companies shift resources to minimize loses and try to retain profits. Projects which were in progress are likely to stop for luck of financiers.

‘‘inflation at a high level purchasing power of those on fixed incomes (pensioners) is redistributed towards the inconsistent proceeds earners whose returns may rhyme with inflation’’ (cook, 1990, P61).

The same case of redistribution of power to purchase can happen with traders in an international market arena. To explain this point, fixed rates of exchange with rising inflation makes exports to be more costly consequently affecting the nations balance of payment deficit.

Role of money supply in inflation (endogenous and exogenous)

Diverse number of economist argues that excessive supply of money in the market can result to inflation. This position was originated from Milton Friedman who did research in Chicago University. Cline (1981) further expounds that the quantity theory of money addresses the effect of a faster supply of money in the market compared with the growth in the level of potential output.

A consideration made by Federal Reserve Bank is that a climb in interest rate is considered as tighter monetary policy while a fall in the interest rate is a an cheaper monetary policy. If cheaper monetary policy is expected to give rise to inflation, then lenders press for higher interest rate so as to reimburse for inflation. On the contrary, borrowers are willing to give a higher interest rate since inflation reduces the worth of dollars.

MV = PT is an expression of magnitude theory of funds. an expression of magnitude of funds with references to purchases gives rise to such an equation as (M/P)= k Y, where k is a constant that shows money people want to hold for each income.

Bahmani-Oskooee (1991) emphasizes that holding velocity (V) at a constant value will convert the equation into quantity theory of money. A further manipulation of the equation would give: P= PY/Y, meaning that % change in price gives the inflation rate.

Policy recommendation

One of the available policy instruments available for use in controlling inflation is the monetary policy. Monetary theory proposes keeping supply of money at a constant rate. Keynesians propounds reducing AD for a period of economic expansion and consequently reducing demand during an era of recession to calm inflation. Both monetary and fiscal policy can be used to manipulate aggregate demand.

Controls can also be done with the use of wage and price. This approach is effective in a war torn region as it is combined with rationing. Killick (1984) gave some of the successful price-wage controls as: ‘‘the Australian price- income accord and the Wassenaar Agreements in the Netherlands’’.

Cost of living allowance can also be employed as a policy measure to reduce the adverse effect of inflation. This approach involves an adjustment made on salaries with references to the cost of living. The process of adjustment is done on an annual basis and can be varied with the geographical location of a person.

Conclusion

This paper has offered an explicit discussion of inflation and its consequence. The first part of the paper illustrates views held by various economic movements such as structuralism and monetarism. Structuralism propagates the creations of models in the minds of economist while investigating economic phenomenon. Monetarism addresses the effects of money supply on an economy.

The paper also presented graphical illustrations of Keynesians AD and AS in the short run and long run period. Furthermore, causes of inflation where scrutinized. Some of the causes as discussed in the paper include: cost push inflation, demand pull inflation and wage- price spiral.

Consequences of inflation were deeply examined with reference to price uncertainty, misallocation o resources and deteriorating investor confidence. The final part of the paper is the role of money supply both in inflation and growth and development.

References

Bahmani-Oskooee, M. (1991) Effects of Exchange Rate Variability on Inflation Variability. World development journal, Vol.19. No. 6, 729-733.

Cline, W. et al. (1981) World Inflation and the Developing Countries. Washington DC, Brookings Institutions.

Cook, P., & Kirkpatrick, C. (1990) Macroeconomics for Developing Countries. Hemel Hempstead, Harvest/ Wheat sheaf.

Graziani, A. (2003) The Monetary Theory of Production. Cambridge, Cambridge University Press.

Griffith, S., & Harvey, C. (1985) World Prices and Development. London, Gower.

Killick, T. (1984) The Quest for Economic Stabilization: the IMF and the Third World. London, Heineman.

Kirkpatrick, C., &Nixon, F. (1987) Inflation and Stabilization Policy in LDCs, in Gemmel, N.,ed Surveys in Development Economics. London, Macmillan.

Kolodko, G. (1987) International Transmission of Inflation: Its Economics and Its Politics. World Development Journal, V. 15, N.8, 1132 – 1136.

Seers, D. (1983) Structuralism versus Monetarism in Latin America: A reappraisal of a Great Debate with lessons for Europe in the 1980s. London, Frank Cass.

Rudebusch, G. (2002) Asseaaing Norminal Income Rules for Monetary Policy with Model and Data uncertainity. Economic Journal, Royal Economic Society, vol. 112(479), p 402-432.

Marketing Theories: Symbolic Interactionism and Looking Glass Self

Introduction and Overview

Product marketing is a complex phenomenon that requires a good understanding on the concepts of the product and subject consumer segments. The phenomenon incorporates a wide range of elements that comprise the product, consumer preferences, marketing environment, and the society. By using theories like symbolic interactionism and looking glass self; marketers develop products that are in line with consumer preferences.

Symbolic interactionism focus on the society and self in development of a meaning that objects have on individuals based on social interactions and personal interpretations. Consequently, looking glass self is a theory, which explains that people derive the significance of a product using the perspectives of others and individual interpretations. Smart marketers follow the concepts of the theories in designing products that are successful in the market. Therefore, the essay examines how marketers use the theories of ‘symbolic interactionism’ and ‘looking glass self’ to get consumers purchase their products, create self-identity, and highlight the social value of their product offerings.

The Theories Used and the Examples

The theories used in the essay are ‘symbolic interactionism’ and ‘looking glass self’. During the process of product design and promotion, the theories play an integral part in creation of a product image and identify before the potential consumers in the target market. The theories not only help the marketers identify the preferences of the clients, but also facilitate conversion of these preferences and expectations into finished products. Presently, several potential clients in the society value their money and equate the quality of products with their attached monetary value. Lamb, Hair, and McDaniel (2009) elucidate that marketers need to design products that match client demands and expectations. Apple Company is very practical in the use of the theory of looking glass self in marketing its products. Furthermore, MacDonald Company uses the theory of symbolic interactionism to promote the identity of its products before its prospective clients.

The Theories of Symbolic Interactionism and Looking Glass Self

Symbolic interactionism is a theory, which explains that people define the meaning of objects using the perspectives developed through interactions with others around them. The theory uses society and people as its main premises. In asserting the essence of the society and interaction in image development, the theory highlights that an isolation of the individual and the environment is not possible. According to Reynolds and Herman-Kinney (2003), the theory states that individuals need to interact with others in the society so that they develop the image of an object. After the interactions with others in the society, the individuals then ascribe the meaning of an object or product using a process of interpretation.

The theory of looking glass self explains that individuals develop the meaning of objects or products using the perspectives of others around them. The theory states that people look at the actions of others towards the products or objects and make their judgments basing on the observation. Lamb, Hair, and McDaniel (2009) explain that the theory asserts that people look at the judgments given by others concerning their personalities or identities and in turn make adjustments on what they perceive is the right identity. As a result, the theory is important in definition of product quality and personal identity.

Discussion and Explanation

From the terminologies in the theories, it is clear that they have a close relationship with the activities observed in Apple and MacDonald companies. In their quest to increase their consumer base and market share, Apple Company has introduced a range of products that match consumer expectations in terms of price and technology (Stewart, 2011). Since the theory of looking glass self explains that people make their judgments using opinions of others around them, the ability of the company’s products and brands to match client expectations leads to a positive reputation from the society. The implication of a positive reputation on the products and brands from the company is an increased purchase of its products from potential clients, who judge its products and brands positively basing on the society’s reflection.

MacDonald Company is also marketing its products using the theory of symbolic interactionism as it employs the elements valued by the society. By using red and yellow colors in their brands, the company is able to promote its products and effectively capture the attention of the target clients. According to Reynolds and Herman-Kinney (2003), symbolic interactionism theory explains that people behave in accordance to the ascribed meanings of the products. As a result, since several individuals believe that red and yellow colors make them hungry, the use of the colors by the company is a successful strategy that amplifies the company’s identity.

Conclusion

The theories of symbolic interactionism and looking glass self are very important in marketing products, creation of identity, and highlighting the value of product offerings in several companies. The theories help companies market their products and gain identity from potential consumers. For instance, symbolic interactionism theory helps MacDonald Company to design products that match the preferences and tastes of consumers. By using colors that boost appetite in their products, the company not only increases its consumer base, but also augments the identity of its products. Consequently, when Apple Company uses its brand to achieve a positive reputation from the society, it successfully employs the theory of looking glass self to amplify its identity and brand in the society.

References

Lamb, C., Hair, J., & McDaniel, C. (2009). Marketing. New York: Cengage Learning. Web.

Reynolds, L., & Herman-Kinney, N. (2003). Handbook of Symbolic Interactionism. Maryland: AltaMira Press. Web.

Stewart, S. (2011). Using the Looking Glass Self Theory to Cultivate Identity Value: A Study of the Apple Brand. Canada. Web.

Sociological Perspectives: Employer/Employee Relations

Introduction

Employer/employee relations involve communication and cooperation that exist between workers and employers in the organization. These relations are of great significance as they contribute to motivation in the workplace, improved reputation, increased efficiency, output, and profit levels. The employer/employee relations encompass such issues as grievances, pay, production targets, bonuses, work schedules, hours of work, disputes, health, and safety. In addition, such issues determine not only the success of the individual employees of the organization but also the success of the whole society.

Functionalism Perspective

This perspective suggests that society functions as a whole due to the interdependence of each of society’s functions. This theory argues that effective socialization is necessary in maintaining the existence of social order, thereby preventing the occurrence of social disorders. The employee/employer relations can be improved through socialization, which makes it possible for the parties to learn organizational and societal rules. This enhances cooperation, which leads to people accepting certain norms and values associated with their cooperation with other people. Social integration is another concept that entails employees’ ties to their employers and to the organization, which helps in employees to socialize, as well as integrates them into the society thereby, reinforcing their respect for its rules.

Functionalists argue that the relations that occur between employees and their employers are, in one way or another, translated into the general functioning of the society. The provision of health and safety working environments by employers will directly influence the performance of the employees. Thus they will become motivated and able to increase their productivity and efficiency levels. The increased productivity benefits the employers who, in turn, may end up improving employee benefits. Improved employee benefits imply that employees will become more responsible when paying taxes. The government, by offering important societal resources and infrastructures such as roads and schools may use, the paid taxes. The infrastructures will not only benefit the children of the employees but also help the employer in transporting their materials to the workplace. Hence, functionalism emphasizes the importance of employee/employer relations that help in the production of a stable society (Giddens & Griffiths, 2006).

Conflict Perspective

The theory argues that society is filled with ever-changing conflicts. Conflict theorists usually encourage social change, challenge the status quo, as well as believe that the rich usually force social order on the poor. In the employee/employer relations, each party acts in such a way as to satisfy their own interests rather than the overall interests of all the parties. Employees generally try to push for those issues that generate benefits to them while in the organization.

On the other hand, employers try to emphasize the issues related to the employees that enhance the maximum output in the organization. It is s a result of the individual interests in the employee/employer relations that conflict erupts between them. For instance, employees would fully engage in advocating for improved changes in their pay, bonuses, health, and safety. On the other hand, employers would constantly increase employees working hours, production targets, as well as an organization working schedules so as to get the very best from their employees. This may ultimately result in conflicts because employees may see that they are compelled to working extra hours at the expense of their low pay or benefits. Employers’ main goal is to maximize profits. In contrast, the employees may become conscious of the class differences, thereby making them look for ways of eliminating all forms of oppressions and exploitations towards them (Andersen& Taylor, 2008).

Interactionism

The interactionism perspective focuses on the decisions of employees as on the kind of relations with their employees, such as the amount of pay, working hours, and schedules. It also focuses on the way in which employees interact with each other. This may influence or reinforce their relations with the employer. The perspective also investigates the way employees would behave when their employer enforces some relations on them. In order to improve employee/employer relations, the perspective would advocate for programs to increase the opportunities for interaction between the employees and employer. Cultural issues may influence the extent to which employees forge their interactions with one another. Such programs may include regular meetings to discuss work performance improvements, as well as ways of handling grievances in the workplace (Reynolds& Herman-Kinney, 2003).

Conclusion

In summary, in order to fully understand the issue of the employer/employee relations, one needs to analyze the views of all the three perspectives, because, as the perspectives look at the issue, they do so in different ways. The paper has critically evaluated the three sociological perspectives on the issue of employer/employee relations.

References

Andersen, M. L., & Taylor, H. F. (2008). Sociology: Understanding a diverse society. Belmont, CA: Wadsworth/Thomson Learning. Web.

Giddens, A., & Griffiths, S. (2006). Sociology. Cambridge, UK: Polity Press. Web.

Reynolds, L. T., & Herman-Kinney, N. J. (2003). Handbook of symbolic interactionism. Walnut Creek, CA: AltaMira Press. Web.