If we turn some years back, we know that the mobile phone industry was commanded and dominated by Nokia and Motorola. They had been superiors in this position for quite some time. However, as time goes by things dramatically changed. At that time Samsung company in the mobile phone industry was one of the smallest company with almost low profile and distinct products or low cost product portfolio. In less than a decade, they managed to emerge the market leaders in the smartphone industry. So how they achieved such a great success? In the Smartphone’s industry, there is always a big competition, the companies have always been demanded to come up with the latest and creative technological innovations and proper marketing strategies.
When Apple company launched the first iPhone in 2007, they were producing smartphones for only business users which was later fallowed the creation of the Smartphone market for also average consumers with lower costs. After that, Apples’ iPhone and Android phones, which are produced by Samsung, HTC and Nokia have tried to do their best in order to contest and win their rivals in this ever changing and high-technological market and so far have qualified to be the big players in the Smartphone industry. In this global world the industry is growing day by day, time is really important matter and every company wants to possess most innovative technology and products before its competitors. According to some statistics Samsung is currently one of the largest Smartphone manufacturer in Europe.
At the end of 2012 Samsung had 32.3% share of the market according to the figures from Comscore. In April in the same year Nokia was totally overtaken by Samsung and for a long time Samsung had maintained its superiority. Apple contributed 20.5% market share that was the second position and followed by Nokia at 16.3% market share. Samsung had been able to dominate European Smartphone market in 2013. As for the Kantar world panel computer technologies, being the top selling Smartphone brand in Europe, Samsung has obtained 45% share of the European Smartphone market. As the worldwide Smartphone sales increased by 46.9% in 2016 and accounted for 39.6% of total mobile sales, according to Gartner research, Samsung and iPhone dominated the Smartphone market.
Samsung mobile phone led with 98 million units in Q3, commanding 32.5% of the global Smartphone market (Apple and Samsung started leading global Smartphone race in 2012) Samsung Galaxy 9 Smartphone’s use Google’s operating system Android. They introduced its first Windows phone in 2012. They offer great variety of products that target a wide range of customer segments in the market. Example is the, Galaxy Music, which are for music lovers. It includes features like easy access to music and surrounds sound. For the people who value innovative technology, they are offered Galaxy S7, which has also a mini version for those who find it too big. (Samsung, Mobile devices, 2015) The prices for these Smartphones vary greatly to meet different consumers’ needs.
Some time back, Samsung was struggling to catch up with big players like iPhone in the Smartphone market. And now it is the leading company in the market with the addition of being the largest technology company by revenue. With the introduction of Galaxy S8 Smartphone, they have brought a whole new package of Smartphone with impressive features. Samsung has always been under accusation of copying iPhone, which got them into trouble by losing a high-profile case to Apple Inc. for imitating Apples design. This was seen when a nine person Jury awarded Apple more than $1B, when founded Samsung infringed Apples patent. The Jury found Samsung to have infringed the Apple Utility, that is Design patents but not for all products. Damages owed by Samsung was $1.05 billion (Lowensohn, 2012).
Luckily for them this legal and marketing warfare didn’t slow its momentum nor dimmed its ambitions. Samsung is focusing in increasing its annual revenue to about $400 billion in some few years from now, which will see them in same heights with the likes of Wal-Mart Inc., who are world’s largest companies. Samsung still lags behind Apple even after its success in the perception of most innovative company. The company leaders are now working towards changing Samsung’s culture and strategy to be classified as an innovative company and change its reputation of being a fast follower.
In this report, we are going to discuss the success of Samsung electronics and will point out the factors that play a key role in the success of the company. To understand those factor effects we will use three different techniques of analysis PESTEL, SWOT, and marketing mix respectively. We will see how a single factor from the analysis techniques is effecting in the success of the company.
Company Introduction
Samsung Electronics Ltd. Headquarter is situated in South Korea and has assembly plants in 80 different countries all over the world with more than 300000 employees. Samsung Electronics supply the different types of electronic components to other multinational companies like Apple, Sony, and HTC.
Company Background
The first plant Samsung Electronics was established in South Korea in 1969 by the Samsung Group. Samsung Electronics Company was starting producing many electronic components in the starting years like calculators, machines and TV sets. Samsung Electronics in 1981 manufactured the ten million plus TV and in 1983 with the help of other companies, Samsung Electronics began to produce dynamic random access memory. The company produces its first mobile phone in 1988 but got a very poor result in the form of revenue from the market. The reason for the failure of the company mobiles in the market was its biggest competitor Motorola mobile phones. After seeing all of this scenario Samsung Electronics CEO Lee Kun-hee changed the strategies of the company and added the new technology for manufacturing products for the customers.
Present Situation of the Company
Samsung Electronics introduces the S mobile series and generated record operating profit of 36.79 KRW trillion in 2013. In 2014 Bmes and Noble with the help of Samsung Electronics introduce the new Nook look tablet which was the big source for company profit and another thing which was playing the key role for company profit was Samsung Note Smartphone. At the end of the fourth quarter of 2014, the company’s total operating profit was 25.03. In the first quarter of 2015 Samsung Electronics decrease profit of 39% as compared to previous years due to a hard competition of Apple iPhone 6 & 6plus. To compensate Samsung to join the partnership with IKFA to enhance the technology level in mobile phones and at the end of the year, the total operating profit of Samsung Electronics was 26.41 trillion KRW. Samsung Electronics in 2016 provided the facility of cloud to its customer by making an agreement with the cloud-computing company. At the end of 2016 Samsung Electronics generated the total operating profit of 29.24 trillion KRW. In 2017 Samsung Electronics increase its operating profit with the help of its memory chips and flexible display that contributed 68% in the total operating profit of 53.65 trillion KRW. The total operating profit in 2018 was 58.89 trillion KRW. The current goal of the company is generating 400 billion dollars in revenue for a year. Samsung is the company who got the result of 8k through satellite on TV in 2019.
Plan of the report
In the upper section, we have discussed the introduction, the introduction includes what this report is about and the detail information of the selected company. In the next section, we will identify the issues that we need to discuss about the success of the company as wee as we will use two analysis techniques marketing mix and pester analysis to identify the factors that were effected on the success of the selected company. In last after conclusion, we will provide some recommendation and Appendixes.
Issues Identified in the report
Factors that are playing a key positive role in the success of Samsung Electronics are the following.
Variety of products
Latest technology use
Biggest technology Supplier in the world
Clarification of the Aim of the report
The purpose to write this report is to identify the factors that are playing a key role in the success of Samsung Electronics Ltd. What are the capabilities that allow the company to survive in the competition? We will use three different analyzing techniques, first, pester to understand the external position of the company in the market. External position means the company position as economically, socially, politically and environmentally, etc. and marketing mix to understand strategies of the company for four Ps like a product, price, place, and promotion. Then we will use the SWOT analysis to know about the company internally as strengths and weaknesses as well as external opportunities and threats for the company. After doing this, we would be able to analyses what are the most important elements for a company to compete in a huge competition.
Clarification of the theoretical context
PESTEL analysis
Pestel analysis is used to identify the external or macro factors that affect the company’s ability to functioning properly. Thes external factors are economic, political, social, technological, legal and environmental. Pester is also very helpful in testing the SWOT analysis of any company.
Economic factors include some external forces like interest rate, cost of raw material or unemployment rate that affect a company’s performance positively or negatively. These factors has a major effect on the growth rate and profit ratio of any company.
Marketing Mix
Companies use marketing mix to define strategies, how they have to achieve a single goal or set of goals. The marketing mix includes four elements (4P’s) product, price, place, and promotion.
SWOT analysis
SWOT analysis is the best tool for a company to design strategies and compare those strategies with competitors. A SWOT analysis includes four elements to discuss strengths, weaknesses, opportunities, and threats. After analyzing all strengths, weaknesses, opportunities and Threats Company design the strategies by using them to achieve company goals.
PESTEL analysis
Economic Factors
One of the major benefits for the Samsung Electronics Company is the high-value currency of the South-Korea. Samsung has to face the many external expense of taxation rate, employment ratio, and interest rate. Samsung has permission to sell products all over the world and this is the most beneficial thing to increase revenue.
Social Factors
These factors are very helpful for a company to understand the changing trends of customers’ needs and demands in society. The reason of the change in trends can be influenced by friends, family or can be due to time and space, etc.
First Samsung has a good image in society due to the quality of products. People’s needs and wants living in any society are more trending’s towards the use of the latest technology, which is beneficial for Samsung.
Technological Factors
As the world has become a global village everyone nowadays demanding products with innovative technology that has affected a lot to many companies. This factor is very useful to understand the changing demands of a targeted market.
To compete in the market Samsung Electronics needs to adopt technology for production and provide the latest technology to the customers to gain more market share. All products of Samsung Electronics (like LEDs, mobiles, washing machines, and memory chips) are technology-related so it’s good for Samsung that people are addicted to technology use.
Environmental factors
It is the duty of a company to take care of the surrounding elements in an environment and its effect a lot to a company functioning like you can’t produce any product or use any process which affects badly to your surroundings.
Samsung Electronics is a company that deals with technology so technology have a bad effect on the environment. That’s why Samsung Electronics faces a lot of ethical issues from the environment. So to deal with this issue Samsung is investing in the protection of nature.
Legal Factors
There are some policies for a company in any society defined by law to force the company to function accordingly. It is the responsibility of the company that it should be aware of the policies of the area in which a company exists to understand how these policies can affect the functioning of the company.
Samsung is facing lots of issues because of other substitutes like iPad, iPhone and reason is these products are providing consumer data security. Samsung also needs to take some actions for the security of the individuals because it has become the first priority in the need sets of customers.
Marketing Mix
Product
The product can be a tangible product or any service. The product of any company should be of high quality and must satisfy the need of the customer. As the real purpose of any company to sell products is profit as the real purpose for customers to buy products is its quality.
Samsung Electronics deals in different product categories businesses like Printing solution, Visual Display, Digital appliances business. Each business further contains different products. Due to a lot of product verities, Samsung Electronics always got a good competitive edge. As we have seen in upper case when in the first quarter of the year 2015 Samsung face a loss in mobiles due to Apple Company he urgently takes an agreement with another company for different type of product category and which again increase its revenue.
Price
The company provides the goods to the customer and demands money for it from the customer. The company decided to set the price of any product that can be based on various factors like production cost, price of raw material or image of the product.
Samsung Electronics is using different price strategies to compete in the market. First Strategy that a Samsung Electronics is using is price skimming by providing new high-quality products at a high price. And when after some time competitors launched mobile phones with that technology Samsung lower the price. The second strategy that a company used is competitive pricing, as Samsung is not only producing Smartphones but also many other types of Home Appliances. Samsung is not able to capture the position in the market as it has for SmartPhones so the company uses the technique of competitive pricing. The last technique that Samsung is using for pricing is the line pricing technique in which Samsung is offering different products at different prices to differentiate the quality of the product is the customer’s mind.
Place
Place means where the company has to place its product in the target market. Many companies invest in retailers to fix a front view for products at retailers’ shops. Before placing a product it’s very important for a company to know that it is there people are capable of but that product or not.
AS we know, Samsung Electronics Ltd. is the world’s largest company of Electronics so to handle business Samsung is using different sales and dealer channels. There are 158 attractive stores in Korea work under Samsung Electronics. Samsung has also decided to spread these consulting stores in other countries.
Promotion
Promotion means communicating with the customer about the product. Communication can be done through different resources and in different ways. It is also very important for a company to know when to communicate. The most useful and effective tool for promotion is word of mouth but it is not in the control of any company. Advertising is the best tool used for one way communication with the customer.
Samsung is investing a lot of money for the promotional purpose all over the world. The amount spent by Samsung for SmartPhones is many times higher than the Apple Company. Due to its higher quality, Samsung has a good image and positive word of mouth in the market. Samsung has its own Samsung consulting stores in China, some news channels spreading the new that Samsung has decided it spread this idea all over the world.
SWOT analysis
Strengths
Strength means what are the best qualities of the company that other competitors don’t have, what capabilities can be beneficial for the company or what is uniqueness in your company for customer point of view.
The first strength of Samsung is a good image in the market. Many people ever year all over the world wait for Samsung too launched the latest edition mobile so they can buy it. The second strength of Samsung is in many countries of the world. The target area of Samsung is very huge. The third strength of Samsung is its number of products. Samsung is working in Home Appliances, Visual Display, and printing solution business.
Weaknesses
All those actions inside the organization that an organization needs to improve are the weaknesses of the company. A company needs to improve all those factors that can affect badly on the performance of the company.
Diversity in products is the biggest weakness of Samsung. Samsung is not able to set a specific image in the mind of the customers. Apple is defeating Samsung by creating a good specific image that Apple is for upper-quality people. No doubt Samsung is using this weakness by capturing the area of the Asian market and trying to convert it into strength but still not getting profit such as Apple company.
Opportunities
All external factors that can impact positively on the functioning of the company can be categorized as opportunities. A company should have knowledge of all opportunities available from the market to get an advantage from them. Opportunities can low tax rate, a higher number of population and a low number of competitors. Samsung has a lot of competition both in the US and in Asia so there is an opportunity for Samsung to mover fastly in a new geographical area. People nowadays demanding new technology so Samsung can gain more market share by investing in the department of research and development.
Threats
All external factors that can impact badly on the functioning of the company can be categorized as threats. A company should design strategies to protect it from these threats.
The big threat for Samsung is increasing the number of users for Vivo and Oppo mobile phones. Samsung sale is continuously decreasing in china and India because of these two major competitors. Due to an increase in the number of competitors, Samsung is losing the loyalty of the customers. To deal with this issue Samsung has made an agreement with a cloud-computing company and has connected a lot of customers through the internet.
Conclusion
In this paper, we have found the factors behind the success of the company. Firstly, we have discussed the history of Samsung Electronics and a little bit of its current situation means the current market share gain and which type of products Samsung Electronics is producing. After discussing we have shown it graphically. In the second section after discussing what this report is about we have used different analyzing techniques PESTER, marketing mix, and SWOT analysis. In pester analysis we have discussed how Samsung Electronics is dealing with external factors, that include environmental factors, political factors, social factors, and legal factors. To deal with environment factor Samsung is investing in nature, Samsung has designed strategies to deal with political and legal issues and for social factors, Samsung is already in a strong position for the technological invention. And in the marketing mix, we have analyzed the 4P’s which are the product, price, place, and promotion. In product, we have seen Samsung is producing different types of product in different industries like in Visual Display Samsung has launched different LEDs and LCDs. In Price, we have discussed the different pricing techniques used by Samsung, which are competitive pricing, skimming pricing, and line pricing. Competitive pricing is using for all those products which are not much famous in their markets. Line pricing to capture the Asian markets and in the last skimming to compete in SmartPhones markets. The last analysis technique that we have used is SWOT analysis to check the strength, weaknesses, opportunities, and threats for Samsung Electronics in the market and how Samsung is dealing with these factors to survive for the company. success. As we also have seen that Samsung’s performance is high in utilizing the internal strength to gain more market share and struggling to convert company weaknesses into strength. Externally we have discussed how Samsung is getting advantage from opportunities and avoiding threats.
Recommendations
As the company has introduced the concept of Samsung consulting stores in Korea, it should be in other countries like India and the US. It will help the company to increase the sale and gain back the losing loyalty of customers. The reason people are switching towards other brands like Vivo and Oppo phones, Samsung should invest now in only expensive mobiles. First, it will help the company to create a strong image like iPhones and Ipads and second the revenue of the company will also increase. Samsung needs to invest more in the advertising of other products like home appliances and solution printer business, it will help the company to generate more profit. Samsung has a lot of competitors in major markets like India, Korea, and the US so it will be better to move in the new market.
Instead of agreement with the cloud-computer company, Samsung should invest in its own security system like Apple company. As technology is changing the customer needs and wants are also changing. People nowadays are linked with each other through mobile phones so they are more conscious about the security of the data.
Samsung is not good in taking the feedback from the customers, that can be the reason for losing the customers loyalty. Samsung should invest more in research and development department to ensure it. Samsung can also build a special social media team that can gather the viewpoints of the customers and can also be a useful tool in creating artificial words of mouth to gain more market share. The question is how Samsung can create artificial words of mouth? Answer to this question, company needs to hire employees who spread false positive news for the company. For example, I’m saying posting on facebook local page “ I have use the Samsung Note 10+, its world’s best phone” without showing that im the employee of the company. This will help the company more than any direct marketing campaign.
Global marketing strategy has played a vital role in the success of every company that is recognized worldwide. For a company to gain competitive advantage over rival companies in the global market, a good global marketing strategy must be set in place. When the right marketing strategy is applied, the company enjoys a lot of benefits and this also helps the company to improve in delivery of its products and services. The purpose of this research is to study the impact of global marketing strategy on Samsung Electronics and how it helped the company to be what it is today. The different paradigms of research questions will be discussed, and this research will make use of the positivist paradigm. The econometric and statistical analysis will be used to analyse the data collected from the comparison of Samsung Electronics’ global marketing strategy and other technology industries.
Introduction
Research background
International trading had long started before Christ and over the years, its importance has greatly increased at a steady rate. These days, global markets have been on the talks and it is very important that awareness of global marketing must be made, else companies stand a risk of losing their customers in domestic areas to their competitors with better products and cheaper rates (Knöpfle, 2016).
The statistics of international trade does not replicate a considerable portion of marketing operations carried out internationally. The total volume of international marketing exceeds greatly the volume of the world trade totally. Many industrial and business activities are included in the scope of global marketing. The airline company giant, Boeing, which is one of the biggest manufacturers of commercial airlines, sells its aircraft across the globe, thereby taking part in global marketing. Also, the automobile manufacturing company, Ford Motor Company, has manufacturing plants in many countries and participates in the global marketing, even though most, if not all, of the company’s output, is sold in the country where it is manufactured. Additionally, Wal-Mart, one of the largest retail chains, participates in global marketing by searching for new products in other countries and sell them in the United States (Gillespie and Hennessey, 2016).
A few years ago, Samsung was not as popular as it is now. It was a huge struggle for the company to keep up with the smartphone market, but as years passed, the company has progressed greatly their main competitor is Apple Inc. Samsung being where they are today as the leading technology industry is because of the marketing strategy they introduced. The company’s strategy for marketing is one of the greatest and most effective strategies ever created because it helped a company driven by cost to become an authority manufacturer by changing its structure. With the technological advancements all around the world, customers have an unending change in taste for technology and this has driven companies to follow the pace and produce gadgets that have evolved and are progressive to satisfy their customers. In order to get on top of the market, Samsung had to change its strategy and that was the company’s key to its evolution, and this is the focus of this report (White, 2019).
Limitations
A possible limitation to this research may be the inability to access detailed Samsung’s company strategy and what makes them have the upper hand in the global market compared to other technology companies and rival companies like Apple Inc. Notwithstanding, information gotten from the company’s website and other related article or journals will be used to complement the data.
Managerial implications
This report will be useful for Samsung’s strategy analysts to help review the progress they are making with the strategy of the company and possibly adapt to changes of the global market strategies other companies make use of to keep Samsung in the lead. It can also be used as a support document to assess the impact of the company’s strategy on its customers and target market.
Research Ethics
The quantitative method of analysis will be used in this research and though it is less intrusive as that of qualitative method, a lot of consideration must still be put into any ethical issues. Concerns of personal confidentiality and impairment do not apply here as human subjects are not used in this research. Nevertheless, avoidance of any ethical issues on reporting and analyzing data must be strictly carried out. The UK Data Protection Act of 1998 is used to ensure that all data are used properly and lawfully.
Literature Review
Global marketing strategy (GMS) is a strategy incorporated by companies and industries that involves different countries from numerous regions of the world and this strategy is aimed at managing the efforts of a company’s market in the countries involved (Johansson, 2010). For the strategy to be very effective, all the useful features of a business must be incorporated, and these include operation, financing, research, and development. A well-defined objective must be carried along with the strategy, reasons that the aim that is meant to be achieved will not be actualized without it (DELANEY, 2018).
Any company that carries out global marketing needs to be prepared to have numerous profiles to operate effectively in the regions of the world they trade in because different opportunities and products are involved in global marketing identifying a single customer profile is impossible (Marketing-schools.org, 2012). When the right methods are applied, global marketing has a lot of benefits; the company’s product and services can be improved effectively because the more growth the company has, the more the company learns and the faster the company learns, the more effective and efficient the company can become with the production of services and products it offers. Secondly, the company can build a powerful competitive advantage because if the company has a go at competing in the global market and other competitors do not have the capacity to, the company becomes a powerful force to contend with in that industry. Thirdly, the company’s brand, product, and services gain publicity and customers can keep track of the company’s progress using the internet. Lastly, the company’s saving is increased, and cost reduced by focusing on other different markets to achieve economies of scale and variety by the company’s standardized process (Martin, 2016).
Samsung’s biggest competitor, Apple, remains as Samsung’s strongest contender in the technology industry because of its revenue it generates from its products it presents and these products have been groundbreaking and revolutionary. Apple’s market strategy is targeted at three groups; the lovers of music who are taken over by Apple iPods and iTunes; teenagers and professionals who are taken over by Apple iPhones, Tablets, MacBook and other gadgets that can be used by anyone with no respect to age group; the crowd who can use other Apple products and services like the Apple TV, iWatch, iBook, Apple Pay etc. (Bhasin, 2019). Where Samsung has proven to be different from Apple and gained advantage is always their eagerness to be everything to everyone and their commitment to design decisions. Samsung has proven on several occasions, that their customers and tech press’s satisfaction are most important, so they derive happiness in reverse designing of their products. This portrays the company as being a good listener and puts its customers first, but occasionally, there has been the slightest feel of worry when Samsung doesn’t go with the latest tech trend that other companies change to and holds on to a particular feature for long, but they have proven to always have a great come back whenever the make a change (McGregor, 2018).
About 2 years ago, Huawei had eyes on the top of the smartphone market where Apple and Samsung sat. It was a vicious battle for the top and between them, Apple and Samsung had about one-third of the total global smartphone sales in the second quarter of 2017 (34.7%) as compares to that of Huawei with 9.8%. In 2018, Apple’s share price dropped to 11.9%, Samsung dropped to 19.3% while that of Huawei went up to 13.3% (Vizard, 2018). According to Huawei’s UK marketing boss, Justin Costello, technology without marketing is an “uphill babble” as the company seeks to be a bigger product brand than Samsung and Apple in the UK. Huawei is mainly focusing on technology and innovation to build its brand. Justin emphasized that the company has invested a lot into marketing, with the team structure, right bandwidth and capabilities as their main marketing functions as areas of exploitation from a technical perspective (Hammett, 2019).
Conclusion
Global marketing strategy plays a very vital role in the success of a company that seeks to be internationally recognized. Understanding the market trends and making customer satisfaction a priority is part of the elements that give a company its competitive advantage and international recognition. With the right global marketing strategy applied properly, companies like Samsung Electronics who had very low international recognition just about a decade ago can get international publicity, improving the company’s brand and forcing the company to deliver better products and services.
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This organization is begun by Lee Byung-Chull in 1938. It is begun as an exchanging organization. In the beginning days, the organization has low number of individuals and produce constrained merchandise. After that organization began developing yet in 1950 because of certain reasons Lee shut his tasks in Seoul. With the investment funds, Lee again begun his business and in 1953, he built up a sugar treatment facility, yet many condemn him for this. This is when entered fabricating industry. In the assembling the primary item that made is high contrast TVs. In this time, the matter of Lee experienced significant development. In any case, in 1961, political individuals meddle in his business and charges unlawful profiteering against Lee. At that point in 1969 with the assistance from Sanyo he at last builds up Samsung Electronics. He begins creating microwaves, Television sets and numerous other electrical apparatuses. In 1970 under approach of government Samsung dispatches numerous items and in 1980 the organization began sending out its items by their name. In 1987, Lee passed away and his child Lee Kun-hee control the entire business and in this time, Samsung is separated into various parts, for example, building, gadgets and development. By 1990, Samsung become the world chief in chip generation. In this Samsung business is growing constantly in the entire world.
The Samsung business has followed many ethics. They are against the child labour, exploitation of wages of employees. They do not discriminate the employees and customers based on caste, colour, gender. Company always follow rule and regulations of country where they operate their business and there is free and fair competition. The company respect the employee’s dignity. They compete with other companies as per according to laws and regulation by government. The company not gain illegal profit by unethical ways. They maintain transparency in the transactions so that stakeholders and all other people are aware of the activities that are going in the business. For the betterment of business, Company give training to its employee’s time to time. So that they should perform their work more effectively. They also conduct self-assessment surveys every year. Company give training to employees regarding the protection of trade secrets of company. Samsung also have a whistle blowing system and the maintain the identity of employees as a secret. Company provide fair and corporate transparent culture to its employees so that they can perform their work in a better way.
There are many social responsibilities performed by Samsung company. The company always contributes for society. It has opened schools in that areas where people are very poor and not possible for students to go schools that are far away from them. These schools provide free services and sometimes at very reasonable fees. There are many youngsters who are unemployed and for them Samsung opened institution of technology so that they become independent and do their own work instead depending on jobs. Company has also conducted a survey in China for the prevention of child labour in 2015. They provide safe and secure environment to their employees because the safety of employees is their priority. Company is also conscious towards the environment. It does not do that work which is threat for environment. It collected 22.8 million waste products from 2009 to 2015. Company recycle the waste material and use it again and again. Another most important social responsibility perform by Samsung is that it decreases the difference in gender equality by giving job opportunities to females and disabled persons. Due to which disabled employment rate is increased in recent years.
In this section I clarify the code of conduct and current situation of Samsung Company. Organization regards every individual poise. They don’t acknowledge wrong conduct of one worker towards other or the board. Organization don’t endure remarks with respect to physical, mental wellness, sexual orientation and other wrong remarks. They urge all individuals to take an interest effectively in every movement that perform in the organization. Taking incorrectly pictures and recording is likewise prohibited in business on the off chance that any part does as such, at that point organization promptly make a move against him. Truly and precisely working together work. Most significant set of principles is giving to ladies a superior workplace. The executives co-work with its workforce so they improve way. Today Company is performing very well in the market. It doesn’t make a difference whether the closeout of organization is more or not but rather it has a superior picture in the market. Organization dependably stay positive and it supposes something is superior to anything nothing regardless of whether deals are not high. With the difficult condition, Company needs to include some new highlights in cell phone items. Samsung is trying endeavours to stay in market and rival new development innovation.
REFERENCES
Stickler, D., & Stickler, D. (2013, April 08). Samsung: A short history. Retrieved from https://www.mercurynews.com/2013/04/08/samsung-a-short-history/
Samsung. (2019, April 29). Retrieved from Samsung Biologics. (n.d.). Business Samsung Biologics. (n.d.). Business Ethics. Retrieved from https://www.samsungbiologics.com/front/eng/about/ethics-new.doess Ethics.
Retrieved from https://www.samsungbiologics.com/front/eng/about/ethics-new.dom https://en.wikipedia.org/wiki/Samsung
Samsung Corporate Social Responsibility – Research-Methodology. (2017, October 12). Retrieved from https://research-methodology.net/samsung-corporate-social-responsibility/
In battle, use the Direct Force to engage the enemy, and the Indirect Force to win.
The statement explained that the in battle, we can divide the forces into two methods of attacks, the direct and indirect. In all fighting, the direct strategy is applicable for joining battle, but indirect strategy will be needed in order to secure victory. In business, direct forces might be similar to the quality of company’s services or products. However, the indirect forces could be analogous to those intangibles such as the feelings that we give our customers or the services that we provided to our customers. Indirect actually has two meanings. One is to be special, to surprise and to be unexpected. The other meaning is the odd number and the extra forces. Use the tactics or strategies that out of your competitors’ expectation, we called this as differentiation. So, the business must always applied at least two types of forces, the main forces and indirect forces. Going for endless variation and be unforeseeable is a way to surprise and win against the enemy.
In order to seize new profit and growth opportunities, Samsung had applied the tricks of differentiation. There are four segments in the trick of differentiation which are Plus, Minus, Multiple and Divide. For the first segment, plus differentiation, Samsung had developed and innovated their Galaxy series of smart phone. They introduced the biggest breakthrough since the mobile phone, and they called this as a new dawn in display technology: the foldable infinity Flex display – Samsung Galaxy Fold. The Samsung Galaxy Fold used a stunning 7.3-inch Dynamic AMOLED display that defies expectations. Made of a revolutionary polymer material layered for slim flexibility and it’s also the largest Galaxy smartphone screen. Apart from screen, this smartphone is also a breakthrough in multitasking, which can support up to three apps simultaneously. Last but not least, the Samsung Galaxy Fold is installed with 12GB of RAM and 512GB built in storage. Samsung Electronics Company change the shape of the phone and they called this as the shape of tomorrow.
Moreover, the second segment, minus differentiation, Samsung Electronics Company had developed an air conditioner which can saves up to 72% energy. This air conditioner named R32 Inverter Triangle Wall-Mount Air Conditioner with wind free cooling technology. From its name, we clearly know that there is an all new wind free technology installed in R32. This technology helps R32 get cool fast, stay cool without direct wind. The cool air will gently dispersed through 21,000 micro air holes, so the users can enjoyed a comfortable level of coolness without the unpleasant feeling of cold wind. In addition, Samsung had installed the all new Digital Inverter 8-pole. With the existence of Digital Inverter 8-pole, R32 consumes only 32% of the energy used by conventional model and cools the air 43% faster. Not only that, the consumers can controls the functions and schedule its operation by using the Smart Things App. Lastly, one of the most important function of R32 is it filtration system will reduce harmful viruses.
In this era of globalization, human beings are becoming more and more demanding for their visual requirements. Samsung Electronics Company grab the opportunities to fulfill their needs. As a result, they created the 2019n QLED 8k, 8k resolutions in super big television. It packed with an incredible 33 million pixels, and it’s a new visual experience that gives you a taste of true realism up close. The Smart QLED TV used a new dimension of reality unfolds with 8k resolutions and it supported by the quantum processor 8k. The most powerful intelligence produced by Samsung that perfects reality scene by scene in real time. The quantum processor 8k uses its own unique upscaling algorithm. QLED uses AI- powered machine learning to reduce image noise, restore lost details, and even sharpen edges around objects and text. QLED get smarter with Smart Hub and Samsung One Remote. The consumers can even connect their QLED with the IoT devices and sensors, in order to build a truly intelligent house. All the things can done at your fingertips.
In conclusion, Samsung Electronics Company had applied the differentiation strategy in order to beat their customers and keep them ranking high among their competitors. Another reason why is because they always innovates and developed their products in a unique way and they offered their products at lower prices. The consumers can get the most valuable things with the least money. So, the consumers will choose to support their company.
Samsung and Apple Inc. are one of the leading companies in the field of Information Communication and Technology by manufacturing products that meet the needs of individuals in the digital era. Samsung, through their Samsung Galaxy Tablet and Apple through iPad 2 have brought tremendous impacts on the media and internet access for personal and business use. Despite the threats and opportunities that these companies have, they both have a bright future given the Information Technology industry is expected to grow with time.
Introduction
We are living in a progressive world. Ever since the early days of civilization up to the present moment, the world has undergone a lot of changes in terms of lifestyle and culture. Some of the notable changes that the world has experienced were the agrarian revolution during the 16th and 17th century that led to the industrial revolution in the 18th and 19th century.
These revolutions brought about a lot of changes in the field of commerce and science with a view of making the world to be a better place for man through the sustainable use of resources. At the present moment, we are in a digital era. This has come about as a result of the advancement that the world has been experiencing in the field of information technology.
This change has mainly been spearheaded with the invention of the computer and the internet, factors that have contributed greatly to globalization and e-commerce (Kaplan and Norton, 2010). The advancements in the field of Information Technology (IT) have modifies the manner in which businesses operate and people interact. This has played an important role in the emergence of social networks, brand communities, globalization, virtual organizations and e-commerce.
Samsung and Apple Inc. are some of the companies that have played a critical role in the current changes that we are experiencing in this digital era (Dimitrova, 2010). These companies are involved in the production of electronics and computer related devices that have improved the process of information communication and technology. Through their products, individuals and corporations have been able to conduct their activities at ease.
Samsung for instance manufacture hi-tech televisions, digital cameras, mobile phones and personal computers that have made life easier for people in the 21st century. On the other hand, Apple Inc. has played a relatively important role in the 21st century. Established in the 1970s, the company has grown to be one of the leading manufacturers of personal computers and mobile phones. Brands such as the Macintosh, the iPod, iPhone and now the iPad has changed the means through which individuals communicate and entertain themselves.
Therefore, the aim of this report is to critically examine these two companies, their products (focusing on the Samsung Galaxy Tablet 10.1 and iPad 2 from Samsung and Apple Inc. Respectively), determine the impacts these products have on the lives of individuals and on the business level and finally determine the threats and opportunities that the companies face in the course of their operations.
An Overview of Samsung
Samsung is a multinational company having its headquarters in Seoul, South Korea (Jovanovic, 2011). The company comprises of a number of subsidiary companies most of which have the name Samsung. Some of the notable subsidiaries of the brand include Samsung Electronics, Samsung Heavy Industries, Samsung C&T and Samsung Engineering. Samsung is the leading corporation is South Korea.
In the year 2010 alone, the company accounted for approximately one fifth of the country’s exports. In terms of revenue, the corporation was ranked the 35th largest economy in the year 2006. This is more than the GDP of many countries of the world (Kurtz, 2010). Due to its influence, Samsung plays a critical role in South Koreas economy, politics and social life.
Samsung Electronics is perhaps the most notable brand with the log o of Samsung. In the year 2010, Samsung electronics was ranked the world number one electrical brand (Yeaple, 2009). The company had reported the highest revenue as compared to other companies in the field of information technology. Through their diverse products that are of high quality, the company has managed to command a large market share in South Korea, Asia and the rest of the world.
Samsung Electronics has a direct or indirect influence in almost all countries of the world. It has plants and branches distributed all over the world. This has enabled the company to manufacture goods that meet the specifications of their diverse customers. It is due to this fact that the company stands at a competitive edge over its rivals.
Through the creativity and innovation of its employees, Samsung Electronics has managed to meet the ever-changing demands of its customers. This has not only enabled the company to maintain its loyal consumers but also to attract new ones.
From its humble beginnings in 1938, Samsung has strived for over 70 years to become one of the leaders that advocate for change and innovation in the field of information, technology and digital media. Through its high quality products, dedicated and talented employees, a responsible economic approach and its determination to meet the demands of its customers, Samsung Electronics is striving to take the world into newer and better imaginative directions that the world has never experienced before.
The company is a leader in the electronic industry through the manufacture of hi-tech electronics such as Televisions (CRT, LCD, Plasma and LED), DVD players, digital cameras, hi-fi systems and so on. The company also plays a critical role in the production of mobile phones. At the present moment, the company has produced approximately 800 million mobile phones. However, its greatest impact is on the production of smart phones and personal computers.
With the increased need of internet access and the use of the internet for personal and business reasons, the company has manufactured the Samsung Galaxy Tablet. This android-based device debuted the market in 2010 capable of meeting the needs of individuals and businesses in the digital era.
An Overview of Apple
Steve Jobs was the CEO of Apple Inc. until his death on October 5th 2011 (Apple, 2011). While at Apple Inc, Steve was successful in leading the organization into the right path. Through the technical innovations that were unleashed by the organization coupled with its proper marketing strategies, Apple grew to be one of the leading corporations in the field of Information Communications and Technology (ICT).
To achieve all this, Steve Jobs had a rather unique style of leadership. In 1976, Steve Jobs partnered up with Steve Wozniak to form the Apple Computer Company. A year later, the company released its second-generation computer; Apple II (Wether and Chandler, 2006). Apple II was successful. It made Apple to be considered as one of the leading computer companies in the world. As a result, the company went public in 1980. In 1984, the company released the Macintosh.
However, due to the differences in leadership styles and production priorities, Jobs left Apple Computer Company and founded NeXT. In 1997, Apple and NeXT merged and Steve Jobs became the interim CEO of this new organization. A few months later, he announced that he was the CEO of the company. The influence that he had, he led these two companies to success up to his death in 2011.
After Steve Jobs left the company up to his return in 1997, Apple Computer Company had not been profitable. However, this trend soon changed after the company released the iPod on October 2001. A portable music player with an internal memory of 5 GB with a capacity of holding over 1000 songs, the product gained a lot of publicity. It sales sky rocketed and brought Apple Inc. back into the tract of profitability. Different versions of the iPod were released.
To support the increasing need of consumer to purchase and store music on their devices, Apple Inc opened up iTunes; an online music store. With the increasing demand of individuals to access the internet for personal and business purposes, communicate via social networks and exchange pictures with friends, Apple Inc. released the iPhone in June 2007 (NASSCOM, 2011).
The iPhone had all the capabilities of a phone, the iPod, a digital camera and allowed instant internet access. All the five generations of the device have recorded high sales with all the stores worldwide being sold out on their debut date including the latest version iPhone 4S that was unveiled in October 2011.
Apple Inc. has a history of producing tablet computers. The first tablet computer of the company was the Newton Message Pad that was released in 1993. However, with the increased demand of the public to have an up to date tablet that could function as platform of audio-visual display and have a modern interface, Apple Inc. in the January 2010 released the iPad (Gibbs, 2011).
In March 2011, the second generation of the iPad, iPad 2 was unravelled by the then CEO Steve Jobs. These tablets changed the means through which people accessed, shared and utilized audio-visual media for personal and business purposes.
Current and Future Impacts of the Tables for Personal and Business Use
Samsung has also embarked on the production of tablet computers. In September 2011, Samsung released Samsung Galaxy Tab. Having an android operating system, Bluetooth capabilities and a TFT-LCD touch screen, the device received high rating from the people who bought it. The device can also serve as a phone through with the help of a loudspeaker and an internal microphone. This thus allows individuals to hold conference calls especially in business meetings situations.
However, it is possible to hold private calls with the use of a Bluetooth enabled earpiece. The android operating system has enabled the device to support a number of applications. For instance, application such as Adobe Flash, MPEG-4, Office Suit and Tango enables the user to view various forms of documents and videos. This enables the user to utilize the device at an individual scale and at a business level.
In 2011, Samsung released the second generation of the Galaxy Tab; Galaxy Tab 10.1. As compared to the older version, Galaxy Tab 10.1 is super thin, has a more sensitive screen, is much faster, allows multi-tasking, has a larger internal memory and through its android system enables the use of application that can create and edit various forms of document (word documents, power points, excel files and spreadsheets) photos and videos (Samsung, 2011).
Its home screen allows easy access of multiple emails, social sites, media and so on. These devices also have a futuristic element. The android operating system is capable of accepting upgrades. This will ensure that the device is capable of meeting new and changing needs and demands of the user with time.
On the other hand, Apple Inc. has been producing tablet personal computers for a long time. Their first tablet, the Newton Message Pad proved to be successful. However, the latest version of these tablets, iPad and iPad 2 are perhaps the most successful tablets that have ever been manufactured and released into the market (Apple Inc., 2011). The iPad has been used as audio-visual media interface for games, e-books, periodicals, applications and internet browsing.
Its small size and lightweight makes it to be a portable device, efficient for personal and business use. The device has an operating system called iOS. This operating system has been produced by Apple Inc. Without any modifications, iOS can support and run the applications of the iPod, iPhone and the iPad and other applications available at the Apple Apps store (Apple Inc., 2011).
However, with further modifications and upgrades, the operating system can run a variety of applications. It is thus evident that the device can meet the present and future needs of the user through system upgrades.
In March 2011, Apple CEO Steve Jobs while on sick leave unveiled the iPad 2. This device was 33% slimmer as compared to iPad. This increased the ease of portability given that it was also 15% lighter. In addition, the device has a duo-core processor hence it was two times faster than its predecessor. It also has a twin cam, one on the face of the device while the other one was at the back. This allows face time communication that is good for both personal and business purposes. The device battery also lasted for 10 hours just like the iPad.
Opportunities and Threats Facing these Companies
As stated earlier in the report, we are living in a digital era. Most of the operations that individuals are involved in on a day-to-day basis relies on IT either directly or indirectly. This thus gives the IT industry a great opportunity to grow and develop.
However, environmental, medical ethical considerations are some of the threats that the industry is facing. There have been a number of debates on the negative effects that these technological advancements have on the health of individuals, the environment and culture (Cavoukian, 2011).
Samsung on the other hand is one of the most successful industries in the world. With the dominance of the company in the semiconductor manufacturing industry, electronics and communication, the company has established a strong brand name and has the chance to maintain its customers and attract new ones through its current and future productions.
The growth of the Indian and Chinese market also gives the company the opportunity to expand its operations (Cavoukian, 2011). However, the major threat that this company is facing is from rivals companies such as Apple Inc, Blackberry and Sony who produce similar goods. In addition, the increasing cost of raw materials and operational costs have greatly reduced its profitability.
Apple on the other hand has the chance to improve on its products such as the iPhone, iTunes and iPads to meet the ever-increasing demands of consumers. The emergence of new markets such as China, India, South East Asia and Africa provide a bigger market for which the company can expand into.
However, the major threat that Apple Inc. faces is the availability of many other IT companies that offer similar products. Samsung, Nokia, Toshiba, Microsoft and Intel are some of the companies that offer stiff competition to the company. This in turn reduces its level of operations and profitability in the short run.
Conclusion
Both Samsung and Apple Inc. have been pioneers in the Information Communication and technology industry. Through their products, these companies have been able to meet the individual and business needs of users. The Samsung Galaxy Tab and iPad 2 are some of the products that have brought a lot of change in the field of personal computers.
However, for these companies to be sustainable in the short run and in the long run, they need to maximize on their strengths, improve on their weaknesses, capitalize on their opportunities and come up with measures to avoid their threats.
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Dimitrova, A. (2010) Challenging Globalization: The Contemporary Sociological Debate About Globalization. Web.
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Jovanovic, M. (2011). International Handbook on the Economics of Integration: Competition, Spatial Location of Economic Activity and Financial Issues. Sacramento: Edward Elgar Publishing.
Kaplan, R.S. and Norton D.P. (2010) How to Implement a New Strategy without Disrupting Your Organization. Harvard Business Review 84 (3), 100-109.
Kurtz, D.L. (2010) Contemporary Marketing 2011. New York: 2011.
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Customers across the globe aspire to shop for the most cost-effective Tablet Pc in the market. In fact, several Tablet Pcs are offered at inexpensive prices and have appealing specs to different classes of users.
On an average, a Tablet Pc in the current market costs $200. These tablets embrace the latest android technology. These third generation Pcs are simple products with limited multi tasking features.
The most common tablet Pcs in the market includes Samsung Galaxy, Motorola Xoom, and Ipad2. These computers have advanced specs and are designed to meet demands of the technologically advanced clients.
These clients are in constant search for a portable, reliable, affordable, light, and efficient communication device. Fortunately, the above computers meet these criteria with each having a unique feature.
Thus, this reflective treatise attempts to explicitly analyze features of Samsung Galaxy, Motorola Xoom, and Ipad2 in order to draw comparison in terms of weight, size, cost, and operating system.
Besides, the paper identifies the most efficient and cost effective among the three communication devises.
Introduction
As technology advances, the specs of portable personal computers increase. At present, the most advanced pcs have more than a million active applications.
Components of these pcs consist of a processor, memory ram, media and graphic accelerator, physical storage, operating system, and different screen resolutions (Jones, 10). They come in different size, shape, weight, and color.
Comparison in terms of the Operating System and Resolution
Motorola Xoom
Motorola Xoom has the following configurations; a processor of 366 MH and uses a HD video processor or media and graphic accelerator, memory RAM of 256 MB LP-DDR2, secondary memory of 2 GB internal flash, physical storage (HDD) that is flexible to 32 GB, “operating system of 2.2 Google Android with seven-inch touch resistive screen 480 × 800 resolutions, a 2 USB port, and 3-5mm Headphone jack” (“Motorola XOOM CDMA specs”, par. 3).
Besides, this Pc utilizes 2100mAh Polymer-Lithium battery with a back up that may operate for three hours. Furthermore, the tablet operates with GPRS and Wi-Fi EEE 802.11a/b/g SIM Cellular Modem for its internet access.
The device has 350 gram Mass and has various formats such as MPEG2, DOC, MP3, XLS, DOCX, JPG AAC, PPT, AVI, XLS, ODP, PPTX, AC3, MPEG2, PPT, WAV, XLSX, FLV BMP, and AVI. In addition, it uses web standard of JavaScript 1.8 compliant and Xhtml. 1.1 compliant.
Besides, it functions as a cell phone when Headphone and SIM card are inserted. These unique features enable Wi-FI and GPRS to work better in Motorola Xoom. Moreover, the device can also function effectively as 3G Tab with a support of Dongle.
Samsung Galaxy
Same as Motorola Xoom, Samsung Galaxy tab uses the android operating system technology. This devise is “meant for those consumers who desires to expect features in their Smartphone but want to keep the price tag in the range of affordability” (“Android advices: Samsung Galaxy Ace plus Specs & Features”, par. 6).
Samsung Galaxy tab has a “3.65 inches touch screen display, 480 x 320 pixels resolution” (“Android advices: Samsung Galaxy Ace plus Specs & Features”, par. 8).
This makes the tablet have a more precise display technology which is of better quality as compared to Motorola tab. Besides, Samsung Galaxy has “1GHz Qualcomm Sanadragon S1 processor, Adreno 220 GPU, 5 mega pixel camera, 2592 x 1944 pixels resolution, and Android 2.3 Gingerbread OS”(“Android advices: Samsung Galaxy Ace plus Specs & Features”, par. 12).
Ipad2
Interestingly, Ipad2 possess the most advanced technology. This smart phone and computer comes in two models: Wi-Fi, and Wi-Fi+ Cellular. The computer has a maximum storage of 64GB, a retina display, and 2048*1536 resolution pixel functioning at “264 pixels per inch” (“Ipad2: Technical Specification”, par. 9).
Besides, it comes with a superior “Dual-core Apple A5X custom-designed, high-performance, and low-power system-on-a-chip with quad-core graphics” (“Ipad2: Technical Specification”, par. 5). Same as Samsung Galaxy and Motorola Xoom, Ipad2 has 4.0 inbuilt Bluetooth technology.
In addition, this devise has a custom designed facial detection device which is inbuilt in its operating system. This technology allows for video and photo ‘geo-tagging’.
This operating system supports “HE-AAC (V1 and V2), AAC (8 to 320 Kbps), Protected AAC (from iTunes Store), MP3 (8 to 320 Kbps), MP3 VBR, Audible (formats 2, 3, and 4, Audible Enhanced Audio, AAX, and AAX+), Apple Lossless, AIFF, and WAV” (“Ipad2: Technical Specification”, par. 11) formats.
Moreover, it has an installed third generation apple TV application. Unlike the other tablets, which only have android technology, Ipad2 can operate with “Windows 7, Windows Vista, or Windows XP Home or Professional with Service Pack 3” (“Ipad2: Technical Specification”, par. 13).
Thus, the operating system and camera resolution of Ipad2 is more advanced than that of Motorola Xoom and Samsung Galaxy. Reflectively, Motorola has a weak resolution among the three devises. Generally, these pcs have adopted Web compliance standards and offers You Tube services/ videos.
Comparison in terms of Cost and Size
Ipad2
Ipad2 is the slimmest of the three devises. This large font, full screen magnification xoom gadget has a height of 241.2 mm, width of 185.7mm, depth of 9.4mm, and weight of 652 g (“Ipad2: Technical Specification”, par. 7).
Reflectively, Ipad2 has a sleek cover made of fiber material. In comparison, Ipad2, Motorola Xoom, and Samsung Galaxy share a splendid aluminum body. The Ipad2 costs $350 dollars in the market.
Samsung Galaxy
Samsung Galaxy measures 62.5 x 114.7 x 11.2 mm, and weighs 114 grams. Reflectively, as compared to Ipad2, the Samsung Galaxy smart phone looks trendier, though made of plastic and aluminum body.
Samsung Galaxy cost $300 on average in the market (“Android advices: Samsung Galaxy Ace plus Specs & Features”, par. 1).
Motorola Xoom
Motorola Xoom is trendier, sleeker, but relatively heavier as compared to the other gadgets. This third generation computer weights 700 grams and share aluminum body.
However, it is bulkier than the other two gadgets. On average, Motorola Xoom costs $250 in the market (“Motorola XOOM CDMA specs”, par. 3).
From these data, it apparent that Ipad2 has the highest price tag. However, the variance in price tag can be linked to performance, and longer battery life. Since Ipad2 has the highest number of applications, and relatively longer battery life, the high price is justified.
Comparison in Terms Performance and Application
Ipad2
Ipad2 smart phone and personal computer boast of autofocus face detection, video and photo geo-tagging, high performance sound, and connectivity system.
Besides, it has a “built-in 42.5-watt-hour rechargeable lithium-polymer battery” (“Ipad2: Technical Specification”, par. 9) which can support up to ten hours of web surfing, watching video, and playing music.
Besides, it can be charged via a USB port or a power adapter. Its accelerometer, gyroscope, and ambient sensor make this gadget the best performer among the three.
Samsung Galaxy
Reflectively, “Galaxy Ace Plus comes with both 2G and 3G internet access along with Wi Fi wireless internet access as well” (“Android advices: Samsung Galaxy Ace plus Specs & Features”, par. 3).
This environmentally friendly gadget has an internal memory of 4 GB and a micro SD which can support up to 32 GB of data. These features make Samsung Galaxy a reliable gadget.
Motorola Xoom
Motorola Xoom has a 1300 mAh battery “which provides sufficient battery life to your phone and as it has Android 4.0 which consumes lesser battery than Android’s earlier versions” (“Motorola XOOM CDMA specs”, par. 7).
With this modification, it provides up to 7 hours of talk time with a battery life of 420 hours.
Conclusion
After examining features and specification of these smart phones cum computers, it is apparent that Ipad2 boast of the most advanced technological applications. Besides, it is the slimmest, sleekest, lightest, and most attractive.
Generally, these smart phone computers are designed as alternative computer devices with affordable price tag and efficient performance compared to existing models.
Definitely, they are perfect digital devices for ‘any place and any time’ because of their Android application and sports, web accessibility, multimedia content, high camera resolution, and thousands of active applications.
These products have gone a long way to promote digital and flexible applications that have direct impacts on lives customers due to their affordability and very effective computing devices of the third generation androids.
Samsung has launched another fabulous Smartphone namely Samsung Galaxy S III. The phone surpasses its predecessor (Samsung’s Galaxy S II) with bountiful features in the realms of technology and applicability. The advancements noticeable in this gadget will grant it considerable competitive advantages. According to the article, Samsung Galaxy S III is the largest smartphone ever designed by Samsung.
It has a 4.8-inch and 720p Super AMOLED resolution, which renders its innovation and introduction quite fabulous. Additionally, the phone has an advanced screen resolution. It shares some features with its originator in the realms of camera functionality, RAM, 16GB memory, and MicroSD card slot; however, the new model contains additional advanced features (Newman 1). The company has beefed up software provisions in the new model evident in the core Android 4.0’s functionality.
Additionally, the phone has a “S Voice” software with Siri-like voice command provisions only present in the iPhone 4s. “S Voice” will grant users opportunity to set voice commands and upgrade functionality of their phones. This indicates the advancements occurring in the field of information technology. The phone equally possesses some features like Smart Stay and Smart Alerts, which enhances the camera functionality and automates vibration alerts respectively.
Besides the Android 4.0 software, the phone operates on Samsung’s TouchWiz interface provision meant t enhance its functionality (GSMArena 1). This is a new smartphone introduced in the market; hence, prior public awareness of its features and benefits is important. According to the article, the phone will be launched in Europe by the end of May 2012.
Connecting the information to class work
The information given on the yet to be introduced smartphone (Samsung Galaxy S III) is critical and compatible with the class work as well as other relevant learning provisions with respect to information technology. The advancements noticed in the article reflect how the field of information technology is rapidly growing with new innovations emerging quite often.
Since the course endeavors to equip students with relevant expertise on IT, the aspects of innovation and continuous advancements in the field of IT are important (GSMArena 1). They help in revolutionizing the world in the realms of communication and relay of information using modern methods. It is from this context that the entire course provisions lie.
The course nurtures the aspects of creativity and innovation, facts that are evident in the article with respect to the Samsung’s Galaxy S III’s case. Students are expected to be creative and use the provided information (from class work) to transform the world in the realms of information technology. The article relates perfectly to most topics studied in the course by demonstrating the relevancy and applicability of some theories.
Personal thoughts on the article and the provided technology
It is evident that the article is informative having provided relevant information regarding Samsung Galaxy S III smartphone. The way it elaborates on the matter is commendable. It is crucial to consider such aspects in the technological realms (Newman 1). Investigation, compilation, and release of emerging technological information to targeted clients form lucrative provisions in this context.
Technologically, Samsung Galaxy S III provides more than what a conventional smartphone is expected to contain. It is notable that the article provides the exact information needed concerning the emergence of this new technology. Concurrently, there are continuous advancements within the IT industry.
Works Cited
GSMArena. Samsung I9300 Galaxy S III. 2012. Web.
Newman, Jared. The Samsung Galaxy S III: One Huge Display and a Whole Lot of Software. 2012. Web.
Samsung electronics launched the Samsung NC215S Netbook in various places around the world in the past recent months. While many netbooks and laptops have been launched with great technological features, the thing that sets this Netbook apart from others is that its lid carries a solar panel on the top that allows the Netbook to charge from the power of the sun. The netbooks come with standard features found in other similar products and has received very good reception around the world especially in places like Africa where electricity is limited. This paper is a discussion of the technological impact of the Samsung NC215S Netbook on customers.
Launch of the Samsung NC215S Netbook Samsung NC215S Netbook
Initially, Samsung had announced they would launch the product in June of 2011. Before that, they advertised the Netbook as a revolutionary product, which would bring access to computers and the internet to millions of people living without electricity. Early advertising and delay in unveiling of products creates a good platform for launching them as they are eagerly awaited by excited customers (Regan and O’Connor, 2002).
When it was finally launched in August 2011, the reception was very good and sales are reported to be climbing fast. Samsung focused on key African Cities where many people are not connected to electricity. The selling point was the obvious hassle free computer and internet use from anywhere be it in the office, home or in the bush (Mutua, 2011). In addition, the product is available across the world in India, Russia, the USA and many other places.
Clearly, added value of the product comes from the flexibility it allows its users and the ability to use a computer where there is no electricity. This is a boon for not only people who do not have access to electricity but also those professionals and business people who spend a lot of time in the field where they need to use their computers and smart phones.
In addition to that, as the world’s consciousness moves towards sustainable strategies of living to combat climate change, the product appeals to many who subscribe to environmental ideals because solar energy is sustainable. With a fully charged battery lasting 14 hours and a two-hour charge lasting an hour, clearly the product is technologically a revolutionary one.
For many customers, the appeal of solar charging was great but there were many questions about the performance of the Netbook itself. Fitted with a 1.66Ghz dual core atom N570 processor, WI-FI, Bluetooth, 10.1 inch display 250 GB hard drive and 1GB of RAM, the machine not only mobility and flexibility but also superior performance.
For those worried whether it can be used out in the open, the display is super bright and anti reflective meaning, it can be used in whatever conditions brightly and clearly without straining (Samsung, 2011). Samsung, already a leader in electronics and digital media has clearly set itself apart from other companies. It improves its ratings in the crowded field of computers and digital media where a slight positive difference could make all the difference.
Conclusion
Quite evidently, the Samsung NC215S Netbook has had a great impact on customers on the technological front. Being the first Netbook to operate fully on solar power, it comes as a reprieve to millions of eager computer users who are limited by their inability to access electricity. It offers mobility and top performance for busy people working out of office and has clearly set apart Samsung from other companies due to its unique features and all round performance.
References
Mutua W. (2011). Devices for Africa: Samsung solar netbook video review. Web.
Samsung Electronics. (2011). Samsung launches the world’s first Solar Powered 10” Netbook. Web.
Regan, Elizabeth A. & O’Connor, Bridget N. (2002). End-user information systems: Implementing Individual and work group technologies, (2nd Edn.). Upper Saddle River, New Jersey: Prentice-Hall, Inc.
The presentation begins with an introductory statement, stating the date of entry into the market. It should be noted that the Galaxy Tab is based on the successes of the Galaxy S. whereas Apple’s iPad was the first of such gadgets into the market; Samsung already had Galaxy S in the works, thus the Galaxy Tab is a modification based on Samsung’s attempt to gap the link between a Smartphone and a laptop.
The Galaxy Tab uses the latest version of Android operating system, v2.2 “Froyo”, which can be updated with later versions of Android once they become available. T-Mobile also implements the Android OS; hence it can supplement the Galaxy Tab. (Heding, 78)
By applying the Android OS, Galaxy Tab users can experience the same benefits enjoyed by Android phone users, which can be said to be advantages of Android over Apple’s OS. The current version of iPhone’s OS (iOS 3.2) offers limited multitasking, while Android runs multiple applications simultaneously.
An example could be used in this instance; iPhone, which uses the same OS as the iPad, runs only native apps like mail, music and phone in the background while Android customers receive notifications, GPS data, or listen to music without necessarily having to keep the applications open. The Android platform is open sourced, meaning there is higher potential for growth in the applications market as compared to Apple’s App Store.
The Samsung Galaxy Tab could be considered to be the link between the Smartphone and a laptop. Though the iPad and the Galaxy Tab possess the same speed (1 GHz), the Samsung Tab has double the RAM offers more performance capabilities. Therefore, the Galaxy Tab is better equipped for high-end applications, intense gaming and multimedia work.
The diagram demonstrates the Galaxy Tab’s size in comparison with the average human hand. Its slick design and relatively small size makes it easier to carry around. The Galaxy Tab can fit into a jeans or coat pocket, hence it’s not necessary to buy a new bag for carrying it around.
The Galaxy Tab has several observable distinct characteristics that make it quite a unique product. It has a 7 inch TFT LCD touch screen, a resultant of its convenient size, complete GSM phone calling and the latest version of the Android OS.
The Galaxy Tab supports Wi-Fi networks, as well as the tri-band 3G support, meaning that users can switch between up to three different frequencies to increase roaming capabilities, enhanced multimedia support and use of speech and data simultaneously.
Another key feature is the two cameras, one in the front and the other in the rear. The 3.2 MP (megapixel) autofocus rear camera is equipped with smile detection and geo-tagging. Other features include office document editor, DviX and XviD support for complete HD video playback and stereo speakers among others, for the ultimate in customer experience.
The market is mainly dominated by Apple’s iPad, as a result of early entry into the market. Other competitors are anticipated, for example Dell’s streak. Although the iPad has captured most of the early adopters, there is still potential in the market. New customers could include those still evaluating the possibility of buying a tablet device, and dissatisfied customers from competitors.
The success of Samsung’s Galaxy S in the Smartphone division is likely to pave way for the Galaxy Tab. The Tab’s full phone capabilities and distinct enhancements put the Galaxy Tab on a whole different level than competitors, even early entrants. (Drucker, 124).
Many people are likely to ask why one should buy the Samsung Galaxy Tab. The table helps illustrate what sets the Tab apart from competitors such as Apple’s iPad. The Tab has a smaller screen than the iPad. While some critics may argue that this is advantageous to the iPad, its important to note that the smaller screen offers more pixel resolution hence efficient in viewing content.
The Android 2.2 Froyo OS is much more powerful than Apple’s 3.2 iOS, thus enabling for proper multitasking unlike the iPad. The Galaxy Tab has double the RAM as the iPad, and has Adobe Flash support (the later doesn’t). (Brown 56)
A lot of sites over the internet utilize Adobe Flash Player, which enables efficient streaming with those websites. The Galaxy Tab has two cameras, the iPad has none. Since the android platform is open sourced; users can get more applications from other providers.
iPad users can only get applications from Apple’s App Store. The Tab is much smaller than the iPad, weighs less hence users will likely take longer to get tired from holding the device, as compared with iPod users. (Case, 189)
Getting T-Mobile as a carrier would be beneficial to both companies in terms of both revenues and brand value. T-mobile is the forth largest wireless provider in the US, thus Samsung can greatly benefit from the extensive client base. T-Mobile ranks highest in customer satisfaction data, according to J.D. Power and Associates, a marketing research firm.
Therefore, Samsung can also view this partnership as a way of complementing each other’s high quality standards. Demand for the Samsung Galaxy Tab is expected to pick, provided the advantages over similar devices and its cheaper price.
Works Cited
Baumol, William J. & Alan S. Blinder. Economics: Principles and Policy (142). New York, NY: Cengage Learning, 2007. Print.
Brown, Bruce Cameron. How to use the Internet to advertise, promote and market your business or Web site– with little or no money (116). New York, NY: Atlantic Publishing Company, 2006. Print.
Case, James. Competition: The Birth of a New Science (180-236). New York, NY: Farrar, Straus and Giroux, 2008. Print.
Drucker Francis. Innovation and Entrepreneurship. New York: Harper Business, 2006. Print
Heding, Tilde, Charlotte F. Knudtzen and Mogens Bjerre. Brand management: research, theory and practice (27-88). New York, NY: Cengage, 2007. Print