Read the attached prompt to complete this assignment.
This should be about 3-5
Read the attached prompt to complete this assignment.
This should be about 3-5 pages (not including the title page and References section).
This should be in APA format.
Read the following article: https://hbr.org/2016/07/how-to-make-the-most-of-om..
Read the following article: https://hbr.org/2016/07/how-to-make-the-most-of-om…
Then, complete the attached assignment.
It should be about 3-5 pages (not including the title page and References section).
It must be in APA format.
he purpose of this PR project is to:
Understand the importance of creativity a
he purpose of this PR project is to:
Understand the importance of creativity and storytelling in PR
Understand the crucial role emotions play in PR
Understand how creativity is utilized across all media platforms
Understand the best practices to implement creativity in your role as a PR professional
During the next week while casually outdoors, you will identify different brands use of creativity in
PR campaigns in the public, on television, radio ads, email and in print.
This project differs from the PR in Action: Media Plan in that it pushes you to actively search for
ads and their use of creativity. Also, notice how creativity differs depending on the media used.
A tip:
● Notice what ads immediately engage you. What captivated your attention? Was it the
tone (voice), the colors, the merchandising, the message?
What’s required:
In paragraph form, answer the below questions
1. Media platform the ad was heard, seen or read?
2. What day of the week + time did you hear the ad and did that make a difference in impact?
3. What about the ad was captivating?
4. What about the ad kept you engaged?
5. What was the ad about?
6. What action did the brand expect you to take?
7. How many times did you organically hear, see or read the ad in a week’s time?
8. Did you immediately take action? Why or why not?
9. Will you take action in the future? Why or why not?
10. Rate the creativity of the Ad. Good, bad or indifferent?
11. Overall, do you feel the ad was successful?Use snapped pictures, screenshots and/or recordings of audio to support your responses
Analyze the Tiffany & Co Case (available to purchase via Course Pack under Sylla
Analyze the Tiffany & Co Case (available to purchase via Course Pack under Syllabus) and answer the following questions:
List and discuss some of the benefits of luxury brands moving into the omni-channel market space. What are some of the potential pitfalls?
Cite some examples of brands (outside of the luxury domain) that have succeeded well in omni-channel retailing. What are some of the reasons for their success?
If you were the marketing and communication manager for Tiffany, discuss the key considerations (in terms of external market factors and internal organizational considerations) for the introduction of Omni-channel retailing in Singapore? Justify your answer with statistics provided in the case.
Discuss the aspects of business operations that you (as the marketing and communications manager) would pay specific attention to, if you considered bringing the Tiffany brand into a full-scale omni-channel platform, in relation to the following: a) store operations, c) branding, and c) customer service.