Coca-Cola’s Mission Statement

Coca-Cola’s Mission Statement

  1. To refresh the world in mind, body and spirit
  2. To inspire moments of optimism and happiness through our brands and actions
  3. To create value and make a difference.

To refresh the world in mind, body and spirit

This statement said that the world needs refreshment and that is true, because people live in the world use their energy to work and run the operation of daily routine.The statement refer that people in the world needs rest their mind and relax their body and spirit with Coca-Cola.In addition,this part of this mission is engaged at items that Coca-Cola makes.Moreover,the items are not spelt out unmistakably but the reason which they are made is clear.

To inspire moments of optimism and happiness through our brands and actions

As this line said is more about philosophic,Coca-Cola urged individuals to transfer the joy and happiness to the spots that need it the most.This is how the Coca Cola generates positive value.For example, the users of social media can change negative messages into something happier by replying to a negative sentence with the hashtag #MakeItHappy after the ad is airing in duration 60-second during the Big Game broadcast.This purpose is to be more positive in users online actions.For example,the spot that with an understudy being derision on record by schoolmates, negative remarks being read via web-based networking media, and pithy words and responses shared from behind screen.

To create value and make a difference

In the third part is about creating a value and making a difference. Thus, there are few things that are uncertain from the statement of purpose of Coca Cola.Coca Cola make esteem which is accordingly held by our business, making it more grounded,and imparted to the majority of their partners. Therefore,they have the responsible to running their business to sustain and improve their profitability.As they sharing their value,all the value they will share either internal users or external users with fairly and happy.As indicated by Kitzmiller (2006), development is another key factor in esteem creation. With development, Coca Cola can fulfill the always showing signs of change needs of the shopper.Coca Cola persistently brings out advancement in their items, for example, presentation of the Sprite Green, a low calorie shimmering refreshment made with regular sugar and contains 5 % lemon juice and the new Coca-Cola smaller than usual jars, which contain just 90 calories.Also,They also innovate the cold drink equipment program, which aims to provide high-end solutions to customers.

Coca Cola’s Goals

The Coca-Cola Company is a pioneer in the refreshment business with a legitimate brand and solid worldwide nearness.The Coca Cola Organizational Behavior According to the Coca-Cola Company’s statement of purpose and 2020 Vision, a portion of its objectives include:

  1. With increase profit by cutting down costs through productive and efficient production facilities
  2. Also focus on environment friendly bottling production and enforce sustainability
  3. Continue to diversify its portfolio through innovations and partnerships, keeping consumer demands in mind
  4. Wish to increase annual operating income by 6-8% in order to double their revenue by 2020

Coca Cola’s Strategy

Although Coca Cola is the largest beverage company in the world and have strong presence ,they still need to sustain and improve their effort in the business.As said, if they have to develop some strategies to grow the business as much as well.Moreover, they have started their action to using the strategies such as:

  1. They concentrated on driving revenue and profit growth
  2. They invested in their brands and business
  3. They became more efficient in oprerating business
  4. They simplified their company
  5. 5. They also refocused on their core model

They concentrated on driving revenue and profit growth

As a multinational company and world’s largest beverage company,they have 200 or more countries as they serve assumes a basic job in their development plans. Moreover, they portioned income development systems over their business such that changed by market type.In addition,they also adjusted our worker impetuses appropriately.In developing markets,Coca Cola concentrated fundamentally on expanding volume, keeping their drinks reasonable and fortifying the establishment of our future achievement.Thus,in creating markets,they build a harmony among volume and evaluating. In created markets, they depended more on value and improving productivity by offering all the more little bundles and increasingly premium bundles like glass and aluminum bottles.Furthermore,Coca Cola also making an incentive for our Company and clients appears to be unique in various nations, and internal users worked superbly portioning the business sectors to drive income development in 2015. While regardless they have more to do and were supported by outcomes. Comprehensively,cost/blend rose 2 percent as did volume, helping increment natural income 4 percent.They likewise increased overall esteem share in their industry.

They invested in their brands and business

Coca Cola sure invested many brands that they created by innovation in condition to proceed their business.In a solid organizations,it require constant speculation.They settled on a decision to put resources into more and better promoting for the brands, expanding both the amount and nature of publicizing.They expanded spending on media promoting by more than $250 million, and utilized these assets to share more grounded, increasingly significant advertisements.

In the meantime,they also contributed over their extensive drink portfolio.They improved situation in the vitality classification with a key new organization with Monster Beverage Corporation.They also put resources into brands like Suja, a line of premium natural, cold‑pressed squeezes, and consented to purchase China Green Culiangwang, a plant‑based protein drink brand.They also extended to across the nation the U.S. dissemination of fairlife ultra‑filtered milk as mentioned by information.

Nevertheless,they developed their first global marketing campaign to support the entire CocaCola Trademark of Coke, Diet Coke,Coke Zero and CocaCola Life in 2015. Launched in early 2016, “Taste the Feeling” emphasizes the refreshment, taste, uplift and personal connections that are all part of enjoying an icecold CocaCola. With this campaign and the broader “one brand” strategy,they’re letting consumers know they can enjoy CocaCola with calories, fewer calories or no calories and with or without caffeine.The choice belongs to each individual, every time he or she reaches for a delicious and refreshing with CocaCola.

They became more efficient

As they found a way to modify the development energy,they realized their expected to put resources into more and better showcasing while additionally expanding their money related adaptability. To these finishes, they expanded the effectiveness and efficiency while lessening costs.In the case,some work of the arrangement ‘zero‑based work’— a method for taking at their business that begins from the conjucture that authoritative spending plans begin at zero and should be supported every year, not just continued at levels built up in the earlier year.They additionally cut spending on non‑media advertising like in‑store advancements. Furthermore,they found new funds in their inventory network the world over.

In generally,Coca Cola had the option to acknowledge more than $600 million in profitability improvement in 2015, which they used to put further in the brands and business and furthermore to come back to their shareowners.For what’s to come, they’re attempting to drive efficiency and ceaseless reserve funds over our Company and framework.We can see that the profitability not as an occasion or arrangement of occasions by Coca Cola but rather as a progressing, day‑by‑day procedure of getting to be more grounded, less fatty and at last better.

They simplified their company

Also,few industries have changed more quickly as of later than the nonalcoholic drink industry.Advancing consumers tastes and inclinations, combined with clearing developments in the retail and production network scenes, have made a domain wherein speed, exactness and engaged workers figure out who wins in the commercial center.Above all,they started to see approaches to improve further the representative experience over their Company with the objective of making the world’s most energizing, beneficial, fun and satisfying profession condition, with working environments that sustain interest, learning, advancement and development. While this adventure has quite recently started, Coca Cola’s partners have reacted with determination, responsibility and enthusiasm that have been signs of Coca‑Cola initiative since 1886.

They also refocused on their core model

The Coca‑Cola Company has dependably been a maker of reviving drink brands. Today,their far reaching portfolio incorporates in excess of 500 brands, including shimmering refreshments, juices and juice drinks, espresso, tea, sports drinks, water, value‑added dairy, vitality and upgraded hydration drinks.Then,among these brands are 20 that produce in excess of a billion dollars in yearly retail deals.Another center competency has been their capacity to lead the world’s most modern arrangement of bottling partners while making an incentive for their retail and eatery clients. Throughout the years,they’ve aquired and dealt with various Coca‑Cola packaging with the point of improving the execution of working,upgrading performance and dissemination frameworks of organization, and at last refranchising the packaging regions back to free status.

Mission And Vision Statements As The Components Of Organisation’s Strategic Plan

Mission And Vision Statements As The Components Of Organisation’s Strategic Plan

Introduction

Goals and objectives are vital components to an organization’s strategic plan. According to Ferrell (2014) not having goals and objectives is like driving a car with no destination. A firm’s marketing plan is an organization’s roadmap for driving marketing strategy and a feasibility plan or study evaluates the larger picture. Marketing plans establish roles and responsibilities of individuals, specific tasks and target completion dates and effectively allocates resources. Feasibility studies analyze the future value while maintaining alignment with the organization’s goals and objectives.

What is a Mission Statement?

Hofstrand (2014) states that the mission statement describes how an organization will achieve its vision. Essentially, it is a roadmap of how the vision will be accomplished and defines the organization’s purpose. Mission statements should include five basic components outlining a firm’s foundation. It should address who the firm is and their target market by identifying core competencies and their competitive advantage. Further, it should emphasize their core values, beliefs and ethical principles that guide their operations and imply their position on corporate social responsibility (Ferrell, 2014).

What is a Vision Statement?

Hofstrand (2016) distinguishes a vision statement as a mental picture of what an organization seeks to accomplish or achieve. The vision statement tends to be future-oriented as it implies what an organization wants to become. It highlights the firm’s aspirations and reveals the desired conditions or strategic position best suited for the future of the organization (Community Toolbox, 2019).

Google Startup Weekend

The purpose of Startup Weekend is to provide an avenue where aspiring entrepreneurs can network and develop the skills needed to get their businesses off the ground. It is a 54 hour event that simulates the challenges of launching a startup and builds confidence among participants looking to take the next steps toward entrepreneurship. The mission is to inspire action in the lives of entrepreneurs through experiential education and to be the world’s single largest starting point for new entrepreneurs (Google Startup Weekend Handbook & Manifesto).

What are the Components of a Marketing Feasibility Plan?

A feasibility plan explores and evaluates the viability of a potential opportunity. Feasibility studies provide in depth research and analysis and assist the strategic decision making process. Essentially it serves to help firm’s decide whether an investment is economically sound and aligned with the goals and objectives. There are several components of a feasibility study that should be analyzed and referenced before a decision is made (Mwanzoni, 2015).

Elements for consideration

A good feasibility plan should begin with the project scope. This provides general direction by incorporating the problem a firm aims to solve. It also considers all stakeholders and how the project can impact areas of the business. The second element provides a market analysis. Firms should evaluate the strengths, weaknesses, opportunities and threats of a potential project. They should analyze whether the idea or investment will benefit the firm and whether it is aligned with corporate initiatives and its potential for success. The third element identifies the requirements or resources needed for the project. Should market analysis entail demand for the proposed project, the firm should identify both the technical and human resources needed (Mwanzoni, 2015).

The next element is to establish the approach or how to meet the requirements of the project and whether it offers to a solution to the problem outlined in the project scope. From here a firm can choose to evaluate a variety of options and whether they are within budget or if the project is cost effective. They should also analyze the return on their investment and when a return can be anticipated. The last element to consider is a final review of all components, weighing a firms options and a decision should made to pursue the project or not (Mwanzoni, 2015).

How can you conduct a Marketing Feasibility Study to this Project?

A feasibility study can be applied to Google Startup Weekend Micronesia in the same manner. The idea of expanding and executing the event should be presented to project stakeholders and project sponsors after thorough research and evaluation of the market is complete. Research serves to build a case and supports the viability of the event by proposing a solution to a problem.

The case for Startup Weekend Micronesia should clearly define the goals and objectives, how the mission and vision aligns, identify the stakeholders and potential impact to various business areas. This includes the members of Cohort XV and the communities of the islands where the event will take place.

The study should include the requirements and resources needed including technical, financial and human resources. It is important to present realistic numbers based off past events and current projections. Accurate figures assist the decision making process as it highlights a realistic estimate of requirements and what the organization must do to meet those requirements.

Evaluation and review should present the overall cost of the project and the return on investment. It should highlight the long-term benefit, value and overall impact to the communities and stakeholders involved.

What do you Anticipate/have the Most Issues With? Why?

The main issue that may arise when presenting this project are the requirements and resources needed to fund this project. Startup Weekend Micronesia is estimated to cost a minimum of $60,000 to execute across the region, specifically 7 islands. This project is funded through in-kind donations and community sponsorships. Seeking cash sponsors poses the first challenge as decisions are based on organizational alignment as well as budget constrictions.

Further, cultural sensitivities can impact whether the project will be received well within the different island communities and how responsive potential community partners will be. Significant research into cultural practices will help the project managers and teams strategize their approach and how they choose to introduce, market and execute this event.

Another major challenge to consider is local competition and whether a similar event is slated for a similar time frame. This poses a threat to Startup as funding from sponsors may be limited and previously committed but also threatens attendance and participation among local communities.

Conclusion

Feasibility studies benefit organizations by evaluating whether an opportunity makes sense for a firm to pursue. It is important to note that not all business ideas will launch and not all investments will materialize. This is essentially the benefit of feasibility studies. They allow organizations to see the larger picture or long term impact and how it might impact their overall business, goals and objectives.

References

  1. Community Toolbox (2019). Proclaiming Your Dream: Developing Vision and Mission Statements. University of Kansas. Retrieved on October 29, 2019. Retrieved from, https://ctb.ku.edu/en/table-of-contents/structure/strategic-planning/vision-mission-statements/main
  2. Ferrell, O.C. & Hartline, M.D. (2014). Marketing Strategy: Texts and Cases. (6th ed., p. 371-379). Mason, OH: South-Western, Cengage Learning.
  3. Hofstrand, D. (2016, August). Vision and mission statements: a roadmap of where you want to go and how to get there. Ag Decision Maker, Iowa State University Extension and Outreach, Department of Economics. Retrieved on October 29, 2019. Retrieved from, https://www.extension.iastate.edu/agdm/wholefarm/html/c5-09.html
  4. Mwanzoni LTD. (2015). Key components of a good feasibility study. LinkedIn. Retrieved on October 30, 2019. Retrieved from, https://www.linkedin.com/pulse/key-components-good-feasibility-study-mwanzoni-ltd

Mission And Vision Statements For Yapı Kredi, Akbank And Odeabank

Mission And Vision Statements For Yapı Kredi, Akbank And Odeabank

Three companies that I choose for this assignment are Yapı Kredi, Akbank and Odeabank. First I would like to start with analyzing Yapı Kredi. When we look at Yapı Kredi’s mission statement. We can see that there are three missions on their website. The first one is to achieve long-term sustainable growth. Their first mission statement describes their future plans and their claim to growth in future. However, ther are not identify the company’s products or services and don’t give the company its own identity. In their second mission statemnt, they say that they will create value for all stakeholders. In this mission statement they describe their claims for customers. However, they are not specifying a customer group, they are using a generic definition of their customers, by saying widespread and integrated environment like saying all stakeholders. They are also not specify the buyer needs it seeks to satisfy and its approach to pleasing customers. Last but not least mission statement is to be the first choice of customers and employees. In this mission statement, they are also not specifying their customer group or work group.

The vision of Yapı Kredi is to be the undisputed leader of the financial sector. First of all, their target market is not clear. If they talk about the world, it is not feasible. If they want to become the best of the world, first they should be the best in their country. On the other hand it is easy to communicate, flexible, focused, directional and graphic.

To sum up, their vision is relatively good for them because it fulfill aproximately all the common shortcomings in the slides. However their mission statement is not clear. To improve their mission statement they can say in Turkey or Middle East.

Second company that I choose to analyze is Akbank. Their mission is to create lasting and high value for all their stakeholders with their innovative financial solutions and reliability. There is too many problems in this statement. They only specify its approach to pleasing customers but they don’t identify the company’s products or services. They also not specify the buyer needs it seeks to satisfy and the customer groups or markets it is endeavoring to serve. They don’t give the company its own identity. As a result, their mission statement is not clear.

When we look at Akbank’s vision, it says that being the leading bank who carries Turkey into the future. We can say that it is forward looking so its directional. It is also focused, feasible(if they talk about Turkey), desirable and graphic. It is too broad and vague because they did not clearly mention what they are going to do in the future. They also did not mention which markets that they want to become a leader of. However, it is easy to communicate because it is short and direct slogan. It is also not unique for the company’s identity and can be used by any banking company.

In my humble opinion, they don’t have a good mission statement, they have a goal or objective statements that they want to achieve. Their vision statements is not bad when we compare with their mission statement but it is also not good enough for a company who wants to become leader of their sector. Having bad mission statement and not good vision statement can affect their working standarts, their operations can be get worse because of not having clear vision and mission statement.

Last company that I choose to analyze is Odeabank. Their mission is to target the happiness of our stakeholders by investing in the best in banking and to give them an understanding that cares about the lives of our stakeholders. This statement is too long to understand. It looks good but when we look detailed we can see that it is not good. It don’t identify the company’s products or services. It also not specify the buyer needs it seeks to satisfy and the customer groups or markets it is endeavoring to serve. It only specify its approach to pleasing customers and give the company its own identity.

When we look at Odeabank’s vision, it says that to be the first bank that comes to mind in the banking needs of everyone who cares about life and time. We can say that it is forward looking so its directional. It is also focused, desirable and graphic. It is too broad and vague because they did not clearly mention what they are going to do in the future. They also did not mention which markets that they want to become a leader of so it is not feasible. It is also not easy to communicate because it is not short and it is not a slogan. In my opinion it is also not unique for the company’s identity and other banks can use their vision statement.

All in all, they don’t have a good mission and vision statement. In both they talk about their goals for future. But these phrases cannot be enough for a good vision and mission statements. Having bad mission and vision statement can affect their working standarts, their operations can be get worse because of not having clear vision and mission statement. To have better vision and mission statements they should focus to fulfill all the common shortcomings in our slides.

References

  1. https://www.yapikredi.com.tr/yatirimci-iliskileri/yapi-kredi-hakkinda/vizyon-misyon-strateji-ve-degerler#
  2. https://www.akbank.com/tr-tr/Yatirimci-iliskileri/Sayfalar/Vizyon-Misyon-ve-Hedefler.aspx
  3. https://www.odeabank.com.tr/tr-tr/hakkimizda/kurumsal-yonetim/sayfalar/misyon-vizyon-ve-degerlerimiz.aspx

Mission Statement For ADN College Of Nursing

Mission Statement For ADN College Of Nursing

Introduction

According to Ekpe and Sunday, mission statement is very important and a critical part of an organization and its overall operating plan (2015). Mission statement defines the goals and the vision of the organization. According to Ekpe and Sunday, mission statement “should provide a unique and directional statement, on why the program exists” (2015). People involved in an organization, have an opportunity to achieve their desired goals and work independently to perform at a desired level. This assignment will include, Chamberlain’s mission statement, my initial draft of mission statement as well as corrected mission statement for Associate degree for community College of Nursing program. In addition, I will include the changes to my mission statement as well as the importance of peer collaboration.

Mission Statement

The mission statement that I wrote for the ADN Community College of Nursing Program is as follows: To educate diverse, unique individuals who will go on to provide high quality of care, provide health and safe environment to their patients, by integrating efforts to facilitate learning through student involvement, education and original, creative educational principles.

Peer Evaluation

During the past few weeks, I have collaborated with my peers and provided feedback on mission statement. First step in this assignment was to pick a group and create a draft of mission statement for the program that each of us chose, and comment on their mission statement, to provide the best possible feedback to improve the mission statement. The group I’ve picked is an Associate Degree Program in a community college. After graduation, I would love to work at the community college close to my house as a clinical instructor. I believe that this is the best place for me to work in.

In order to properly follow the assignment, students needed to follow a Chamberlains mission statement which is to “educate, empower, and embolden diverse healthcare professionals who advance the health of people, families, communities, and nations” (Chamberlain University, 2019). I have analyzed the mission statement and I started creating goals and ideas for the Associate Degree program. My original mission statement was: To educate diverse, unique individuals who will go on to provide high quality of care, promote health and safe environment to their future patients. Nursing students will be provided with exceptional education, and innovative, individualized educational principles.

When I received a feedback from Jami and Tessa. I started to analyze my mission statement and I have noticed that it needs some improvement. In order for my mission statement to be concise and compatible with Chamberlain’s mission statement, as well as prominent from other similar programs. The ADN program is unique in its objective approach. While other similar programs focus on service provision or teaching, my program includes both of those approaches. In addition, the mission statement states how education will be supported by student involvement, education and unique, original and creative educational principles. It means that besides the program ensuring the best education, it also offers students with the assistance needed to be involved fully on learning. Ertmer and Richardson (2019) found that good peer feedback, either thought online or in a school setting, involves students in a process to provide a route to improvement on writing skills as well as clear understanding of issue or a topic. Due to the feedback that I have received, I was able to identify areas of improvement. Jami advised me that it would be ideal to provide a tailored plan of education to every single person, but statement about providing individualized educational principles might be challenging, since I have included word individualized in my initial mission statement, which could have been changed to a general plan so it does not challenge me as much. Tessa’s feedback also mentioned that individualized education principles might be challenging as it would be difficult to individualize a learning plan for every single student. After the feedback, I did assimilate those recommendations within my mission statement. In addition, I did change some of my wording and chose adequate words to make my mission statement concise. My new mission statement for the ADN Community College of Nursing, evidently identifies the ADN programs goal, it is also compatible with Chamberlain’s mission, and it is unique for students starting the ADN program.

Conclusion

The goal of the mission statement for the nursing program is to provide nursing students with learning opportunities that make use of resources to provide adequate education. Mission statement is distinctive, describing why this program exists. The mission statement was created with the institution’s mission and goals in mind. This paper presented a proper way in creating a mission statement which also included a peer feedback and collaboration that is very important. Providing adequate feedback will give students one of the best learning opportunities that will enable them to provide safe and high-quality services. Working collaboratively with peers will make a great impact on creating unique program for nursing students.

References

  1. Chamberlain University. (2019). NR-524 Week 2 Developing Mission and Philosophy statements [Online lesson]. Downers Grove, IL: DeVry Education Group. Retrieved from https://chamberlain.instructure.com/courses/52461/assignments/1686355
  2. Ekpe, O.E., Sunday, I.E. (2015). Leveraging organizational performance through effective mission statement. Canadian Center of Science and Education, 8, No. (9). Retrieved from file:///C:/Users/pauli/Downloads/52602-181218-1-SM.pdf
  3. Ertmer, P.A., Richardson, J.C. (2019). Using peer feedback to enhance the quality of student Online Postings: An Exploratory Study. Journal of Computer-Mediated Communication, n 12 (2007). 412–433. Retrieved from https://onlinelibrary.wiley.com/doi/pdf/10.1111/j.1083-6101.2007.00331.x

Mission Statement: The Strategic Plan for Expansion into Malaysian Market

Mission Statement: The Strategic Plan for Expansion into Malaysian Market

Cultural analysis of Malaysia

The understanding of culture is important in building a lifestyle brand that can have an emotional connection between a consumer and the brand. Nordstrom brands focus mainly on people’s lifestyles. Culture plays an important role in building the lifestyle of a society. Nordstrom major business centers around people’s lifestyles. Therefore in entering the Malaysian market, Nordstrom takes cognizant of the culture of the people. The market entering strategy is to ensure that the consumers are emotionally connected with the new brand. Hence, Malaysia’s culture was reviewed using Hofstede Cultural Dimensions with the aim the setting up the brand and strategy for expansion into Malaysia.

High Power Distance: Malaysia is a society with a High Power Distance. Hence customers will be expected to be treated as important and be placed at high status. Also, the brand message must reflect a dominant message of being a success. Staff must be trained to maintain a respectful distance from customers. Moreover, Malaysia is a status-driven society creating exclusive branded products for the high class of society. When customers request to deal with someone at a high level within the business such must be available to attend to their request. Customers must be addressed using their correct designation when providing personalized service.

Collectivism: The ‘ielev8’ team must have great interaction with society and always ensure that each customer has a great feeling after each engagement. There might need to engage customers in the local language in some instances. Each customer must feel like part of the ‘ielev8’ family. Each relationship must be treated as a long term relationship and the customer experience must create a bond with them that will make them keep coming back to ielev8. The aim is to create a belief in people’s hearts that drives every purchase. Customers must love to associate with the brand, feel well taken care of by the brand and enjoy personalized service. They must feel the brand genuinely cares for them.

Masculinity: As part of the brand strategy, the brand must set up and the product must showcase as high status in the society. The choice of location and all the branding materials must communicate success and power. The product and service offerings must be with the latest technology. The branding message must also communicate the brand as one of the best international brands to attract some of the best hands. There must be a good incentive and reward system for that staff must be to boost their motivation to perform.

Weak Uncertainty Avoidance: Malaysian society being a weak uncertainty avoidance will be will to try new products and brands since the propensity to take risks is high within the culture. Also, the brand must also continually innovate and keep up with the latest technology to align with the aspiration of the people. The brand must also depict a picture of a relaxed attitude. However, there must be training for staff to ensure consistency, punctuality, and precision in their activities to maintain the brand standards and ensure quality service delivery.

Indulgence: The brand must create positive positive emotions for customers and must also reinforce such emotions. The design of products/services that must take into account the indulgence culture. The brand team must be able to internalize customers’ expectations and have a deeper understanding of their needs and expectations and provide products that meet their needs.

Suitable Leadership Style For Leading Operations In Malaysia

Based on the cultural analysis of Malaysia’s socio-cultural environment, the recommended leader must be able to exhibit an effective leadership style. Since leadership is situational, the recommended leader must be able to lead in different circumstances effectively. Such a leader must have a cross-cultural leadership style because of the multi-ethnic nature of Malaysia. Such a leader must also exhibit a strategic leadership style to be able to lead and execute all the strategies planned for ielev8. Also, such a leader must have a visionary leadership style and ability to lead the ielev8 team in line with the vision.

PESTEL Analysis Of Malaysia

Earlier the team has done a detailed PESTEL analysis of Malaysia and the section below shows this analysis in relation to the band ielev8.

Political factors: Malaysia is very attractive to investors because it has been very stable politically for many years. It maintains neutrality in its foreign policy and peace with all parties. However, corruption has been a recent issue in the country. This is could affect the cost of business and a factor that the ielev8 team must deal with.

Economic factors: Malaysia’s economy is very dominant, highly industrialized and diversified. The country also has a low unemployment rate. It is a progressive economy with a high increase in consumer incomes and therefore increases in demand for consumer goods. This creates a ready target market for the product lines being offered by ielev8.

Social factors: Malaysia is a peaceful country with many ethnic and religious groups. Malaysia has a very rich and diversified cultural life. People enjoy living an affluent lifestyle. The product offerings by ielev8 must take into account the multicultural nature of society.

Technological factors: Malaysia is a high tech society with high internet access. It is also strategically located and provided a home to a growing number of international companies. This international workforce also provides ready customer based for international brand such as ielev8

Legal factors: The common law forms the basis of the countries legal system. Though there is a separate Islamic law system that applies to the Muslim population. Hence, the ielev8 team will find it easy to work within the provision of the Malaysian law since it is based on the common law.

Environmental factors: Malaysia is a haven for holiday seekers. The tourist will provide a good customer base for various ielev8 products. However, there are issues of environmental degradation and the ielev8 team must handle the sustainability issue carefully.

The Name of the New Brand

As part of the Nordstrom strategy for international expansion, the CEO has approved a new brand for business operations in Malaysia. After careful considerations and review the name ‘ielev8’ has been chosen for the new brand. ‘ielev8’ is from two English words’ I elevate’. The name for the new brand ‘ielev8’ was chosen after careful consideration of Malaysian socio-cultural norms which places values on power, success, and enjoyment. This also aligns with Nordstrom’s global objective of ensuring that every customer is happy. In addition, to drive home the brand strategy, a new Mission statement has been designed for the new brand. The CEO will drive the communication for the mission statement to ensure that the mission statement is understood and all employees aligned. Below is the mission statement.

ielev8 Mission Statement

“ielev8 will deliver the best in class products and services to all our customers across the globe. With our adherence to high standards and focus on sustainability, we aim to improve the economy of the environments where we operate. We will develop products that make people feel great and happy. We carry out our operations to ensure a safe and rewarding environment for our employees and partners. We continually focus on our people and will continue to innovate and raise the bar for ourselves.”

The ielev8 Product Lines

Under the new brand name, the under listed product lines will be available for the customers. Each line will have both luxury and classic products so as to cater to every stratum of the society.

  1. Women Apparel
  2. Men Apparels
  3. Kid’s Apparel
  4. Accessories for men and women such as wristwatches, bangles, neck chains
  5. Beauty Products such as cologne
  6. Classic Shoes
  7. Shoes

Strategy For The New Brand Entry To Malaysia

Analysis of Malaysia shows a growing economy, with youthful demography and robust multi-cultural society. Two major ingredients of the ielev8 mission statement are to adapt products to consumer taste and desire. Hence, the planned market entry strategy is high integration and high responsiveness strategy. High integration is necessary to afford ielev8 the economies of scale of being part of Nordstrom. High responsiveness will also give the ielev8 brand the needed autonomy to respond to the local needs as that may be required. A central hierarchy organizational structure fits into the culture and it is proposed. In addition, the ielev8 brand will have the liberty to structure its marketing and sales efforts in line with society. Furthermore, ielev8 will be an integrated part of the global business for it to leverage the available knowledge within the network. Being part of the global network will also give the ielev8 brand the opportunity to add the local insight gained to the global business knowledge body. The financial and corporate governance will be in line with the global standard of Nordstrom. This will be monitored and controlled to ensure that a high standard of corporate culture within the local setting. ielev8 service standard will, in addition, be aligned with the global service standard to ensure that a high level of service delivery is maintained. Nordstrom will continue to maintain its ownership over ielev8 and enure corporate governance.

Strategy for The New Brand Success

The new branch ielev8 has a powerful purpose behind it. The purpose is to elevate and make an average Malaysian discover themselves and be happy through self-expression. This purpose permeates our entire ecosystem and is what we love to do. The purpose was carefully crafted after the team has analyzed the political, social and economic environments of the nations. This is to ensure proper alignment between the brand and the aspirations of the people.

Furthermore, brand ielev8 has a strong and powerful mission statement. This mission statement has been clearly communicated and shows the essence of the brand. The team will ensure that through faithful adherence to the mission statement, the target demographies understands the value ielev8 provides. Every aspect of the branding strategies such as logo, messages will be done to communicate and reinforce the mission statement. The plan is to commence the engagement with few and targeted customers to build brand loyalty and expand across the demographies.

The strategy also includes an accountability system that allows each employee to track themselves each actionable goal they are accountable for. With this, each employee has an overview of how their work contributes to the attainment of the business overall goals. As part of the strategy, ielev8 will create a process to collect data, analyze, report, and monitor progress. There will be consistency in the review and will be carried out across the business key areas weekly and monthly to track performance. Corrective actions and identified business opportunities out the review will be implemented immediately and tracked to monitor their success. All these factors above will work together as a strategy. In addition, consistency in their execution will ensure that the new brand ielev8 is successful in Malaysia.

References

  1. Hofstede, Geert COUNTRY COMPARISON. WHAT ABOUT MALAYSIA? Retrieved from https://www.hofstede-insights.com/country-comparison/malaysia/
  2. Rahman, M 2019, How and What: PESTEL analysis of Malaysia. Retrieved from https://www.howandwhat.net/pestel-analysis-malaysia/
  3. Raza, Ahmed. Wise Toast, 12 Different Types of Leadership Styles, Retrieved from https://wisetoast.com/types-of-leadership-styles/
  4. Business to you (2017) International Business Strategy. Retrieved from https://www.business-to-you.com/international-business-strategy/
  5. Sumaco, Fanggy T et al 2014, The consequence of Malaysian national culture values on hotel branding. Retrieved from https://pdf.sciencedirectassets.com/277811/
  6. Akanbi, Oludele John 2019, Culture in a Global Environment, Formulating A Global Business Strategy

Mission Statement As the Company’s Heart: Opinion Essay

Mission Statement As the Company’s Heart: Opinion Essay

Introduction

You want it to stand out against your rivals when it comes to creating your business goal, vision and quality statements. The statements must have an effect that reflects the company’s ethos and culture and captivates the customer. How are we strategically running an organization if we don’t have a goal to fulfill our business vision? The mission is known as the company’s heart.

In a Forbes article titled: ‘Corporate Mission Statements Don’t Really Matter Unless You Want to Be a Great Leader, ‘Len Sherman talks about how troubled companies like Apple, Lego, and Charles Schwab came back to their core values as they reorganized after big deficits. Apple and Charles Schwab rehired former CEOs to help the company get back to the basics of why they were produced and turn them for better income. With a new, youthful, ambitious founder, Lego has chosen to take the lead on new ideas and development. The first non-family-related CEO, Jorgen Knudstorp, started his role by working on an action plan to help the children serve.

Such businesses were committed to returning to the core vision of the business and remained determined. This sometimes meant taking tough decisions, such as Steve Jobs ‘ ‘shrink-to-grow’ policy, which meant ending those unfavorable goods or producing enough revenue that eventually resulted in mass redundancies. To turn the company into a profit-making company, this approach had to be used. Looking at Apple and its strategy now, it has proved to be one of the most successful businesses to retain the number one spot while rising. Charles Schwab replaced the CEO as president of the company and was able to focus on just one key strategy. This was ‘to create a consumer bond.’ When the company began, he cut it down to his original mission and objectives.

A mission statement will show you the purpose of a company and whether it corresponds to what you want to be part of. Toyota, for instance, has a mission statement that reads:

“Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile.” We all know that Toyota is a vehicle service, yet their mission statement reads that they are not merely a vehicle or a manufacturer of a car but also want to concentrate on sustainable energy that is environmentally friendly. It means that they look to the future and seem to have a product that wants to support new and improved technology for the greater good of the world. Toyota’s mission statement is full because it reflects strategic goals, ‘Business management, value of services, human resources and corporate social responsibility.’ (Greenspan, R, 2017) This is a detailed example of an innovative car company’s mission statement.

An article written by Neil Kokemuller at the beginning of last year for smallbusiness.chron.com clarified that ‘ The company’s mission statement is simply a statement of purpose. (Kokemuller, N. 2018) If your organization has established a mission, it will pave the way for moving towards that target. The statement of mission becomes the basis for the strategies and approaches of the company. A mission statement is used as a reference when setting long-term or short-term goals to decide how to achieve the desired results we set for those targets. You continue to separate yourself from the founding principles of the organization if you don’t adhere to the original purpose that you set up.

Finally, if you don’t have the right fundamentals for a statement of mission, vision and purpose in your business, you’re only setting up your business to fail. You cannot be guided to success solely by any core principals. Once employees and customers know what the standards are, they will create better choices to help the business grow. Many businesses tend to lose focus on what the mission or vision of the business is, which not only leads to mistakes, but can also lead to the demise of your organization. Keep up with your goal and watch the success of your company grow.

Reference

  1. Greenspan, R. (2017, February 1). Toyota’s Vision Statement and Mission Statement Analysis. Retrieved from http://panmore.com/toyota-mission-statement-vision-statement-analysis
  2. Kokemuller, N. (2018, June 29). Importance of Mission Vision in Organizational Strategy. Retrieved from https://smallbusiness.chron.com/importance-mission-vision-organizational-strategy-16000.html
  3. Kolowich, L. (n.d.). 17 Truly Inspiring Company Vision and Mission Statement Examples. Retrieved from https://blog.hubspot.com/marketing/inspiring-company-mission-statements
  4. Sherman, L. (2017, April 19). Corporate Mission Statements Don’t Really Matter, Unless You Want To Be A Great Leader. Retrieved from https://www.forbes.com/sites/lensherman/2017/04/03/corporate-mission-statements-dont-really-matter-unless-you-want-to-be-a-great-leader/#556a894a2246

YETI Holdings Inc. Mission Statement: Analytical Essay

YETI Holdings Inc. Mission Statement: Analytical Essay

History

YETI Holdings Inc. was started by Roy J. Seiders and Ryan R. Seiders in 2006. They are two likeminded siblings who loved the outdoors, including Hunting, fishing, and going to outdoor trade shows. YETI was created when the two brothers had become fed up with the current outdoor coolers on the market. Because of this they decided to create a cooler that would outperform and outlast all the competitors.

Profile

YETI is based out of Austin, Texas and represents a high end premier outdoor brand. YETI Holdings Inc. includes designing, marketing, and distribution of outdoor and recreation products (Our Story 1). The company’s products include coolers, drinkware, travel bags, backpacks, multipurpose buckets, outdoor chairs, blankets, dog bowls, apparel, and accessories (YETI Holdings 1). Today YETI Holdings Inc. has become public and trades at right around $40 dollars per stock. The company has a current enterprise value of $3.41B dollars and a market cap value of $3.18B dollars. YETI earns an average profit margin of 8.27% on all items sold. YETI saw a 22 percent increase in annual sales in 2018, topping out at $778.8 million (YETI 1). In 2019 YETI continued to increase its sales at the company saw a 15% increase in annual net sales compared to 2018. YETI’s increase in sales can be related to its 31% increase in direct-to-consumer net sales in 2019, as well as a new partnership with the wholesaler, Lowes (Hawkins 1).

Philosophy

YETI Holdings Inc.’s founders’ philosophy is to “Build the cooler we’d use every day if it existed. One that was built for the serious outdoor enthusiast rather than for the mass-discount retailers. One that could take abuse we knew we’d put it through out in the field and on the water. One that simply wouldn’t break” (Our Story 1).

Vision and Mission Statements

Vision Statement

YETI’s vision statement is “To represent the yardstick by which all other outdoor products are measured” (YETI Holdings 1). This means that YETI is desiring to be produce the best products on the market in the outdoor space. Their vision statement provides direction for people inside them and is the tool that leads each decision made that impacts the firm. For YETI Holdings Inc. I believe it explains how YETI has gotten to where they are today, as well as where they want to be in the future. YETI is known for their high-performance insulation technology, quality, and dependability. YETI is also known for its extremely high prices compared to its competitors. YETI coolers on average sell for ten times the cost of similar coolers sold by Igloo and Coleman. For this reason, YETI’s vision says nothing about being cost effective in the outdoor market which is the reason for their high prices. The vision sticks to quality and having the performance of their products. This vision has worked for them and helped create the reputation they have. For this reason, YETI has been able to successfully follow their vision.

Mission Statement

YETI’s mission is to “ensure that each YETI product delivers exceptional performance and durability in any environment, whether in the remote wilderness, at the beach, or anywhere else life takes our customers” (SEC 1). Meaning that YETI wants to create coolers and products that are made for every occasion, can last forever, and performs the best. Mission statements are extremely important for a company because it outlines the purpose of the company for its employees as well as the public. Like a company’s vision statement, its mission statement is also used as a navigation tool for the future of the company. YETI’s mission statement also applies to quality and functionality of the company’s products. Their mission statement focuses only on coolers though. Since 2006 YETI has become a company that has expanded vastly from just coolers. From drinkware, to bags, pet supplies, chairs, blankets, apparel and other outdoor accessories they have become a company with a highly diverse portfolio of products in the outdoor space. For this reason, I believe that their mission needs to be updated to fit the current situation of the company. If their mission today was still just to focus on coolers then they would have focused all of their energy on their coolers, not expanding into a dozen of other outdoor categories. With that being said I believe that YETI does follow their mission statement. They do create coolers that many people would use every day and their brand has become associated with the top quality and performance of any cooler on the market. It would benefit them to incorporate their other lines of products into their mission statement, or even broaden their mission so that it can be better used to navigate all decisions for the company.

External Environment Analysis

YETI PESTEL Analysis (Opportunities/Threats)

Political Factors

Yeti Holdings Inc. has many political factors that to consider and look at that could hurt their ability to maintain profits in the future. It is important that YETI Holdings Inc. look at not only the United States’ political situations but all of the countries that YETI is conducting business and how one country’s political situation can/will have a ripple effect on other countries. Through YETI’s partnership with eShopworld, they provide an international shopping experience for customers in 13 different countries around the world, including United Kingdom, Ireland, Mexico, Central America, the Caribbean, and Europe (YETI, 1). A specific example of political factors that could affect their profitability is the political stability of the countries that they are in business with. Also, the leaders of the countries they are providing their services too and how likely they are to be removed from office, conduct corruption, start wars, their beliefs and stance on certain laws (especially with regards to hunting, fishing, camping, and preservation). YETI must also look at the current hunting, fishing, and camping laws in the countries now, as well as contract laws which impact how YETI will be able to conduct business in that country. Another political factor that could affect YETI is the trade barriers and tariffs between certain countries, which can affect the total cost that YETI will incur on sales in that country. Along with trade barriers, YETI must look at the taxation policies that can also add or decrease total cost of running the business. Finally, YETI’s cost of business could heighten or lower based on minimum wage laws in the United States.

Economic Factors

YETI’s profitability will also heavily rely on the economic situation in the United States and the other 12 countries that they are conducting business in. YETI will most likely be affected by the GDP decline or growth in the United States and around the world. A countries GDP affects how much, and how fast money is being circulated in a country, how many goods are its citizens buying. Because of this GDP will almost always congruently affect sales for a company. Another economic factor affecting YETI is the stock market. If the stock market is positive then they will be able to sell more stock and at a higher price, increasing the overall capital that YETI will be able to use in product development and put to future sales. YETI will also be affected by the unemployment rate in the United States. If the unemployment rate becomes high, less people will be able to have access money to purchase their products, especially given that they are a luxury brand and set at a luxury price. Also, if the unemployment rate gets too low, they will have a harder time filling the jobs they need in order to produce their products and complete orders.

Social Factors

Cultural belief and what society is valuing will affect how consumers view YETI Holdings Inc. YETI’s target market which is a middle-aged man with a moderate to high level of education that has a high level of discretionary income and lives a lifestyle that allows him time to enjoy a hobby such as fishing (YETI, 1). The percentage of these kinds of people that fit this mold will be affected by how the United States develops culturally. If this type of lifestyle becomes outdated, then it will directly impact the size of their target market. Also, YETI will be affected by the class makeup in the United States, the percentages of people living in lower class, middle class, and upper class will determine what percentage of the population will be looking to buy their products.

Technological Factors

YETI will mostly be affected by newfound ways of producing and manufacturing coolers as well as newfound materials that can insulate better. YETI will lose a percentage of their market if the public begins to recognize another competitor’s coolers are outcompeting YETI’s. YETI has been able to hold 90% of the luxury cooler market, but that doesn’t mean they don’t have to keep innovating to continually outperform in the outdoor space.

Environmental Factors

Climate change will be something that YETI Holdings Inc. will have to worry about in the near and long-term future. As YETI is targeting a large part of the outdoor fishing, and hunting market, seasons and temperature can impact the amount of people camping, the amount of fish in the river, and number of huntable animals. As the number of hunters, fishers, and campers will affect their target consumer base, it will also have an effect on their sales. For this reason, YETI’s sales will be impacted by environmental factors like pollution levels and the amount of land that is still being set aside for camping, fishing, and hunting.

Legal Factors

YETI will be affected by hunting and regulation laws that exist in the countries that it is conducting business. YETI’s profitability will also be affected by laws enforced to create better working environments for employees. If YETI has to change its operations to meet new working condition guidelines set by law, it could increase the total cost of production as well as affect the company’s ability to complete orders.

Porter’s Five forces

Threat of New Entrants

YETI currently holds a 90% market share (Portable,1) in the luxury cooler space. Because YETI has established its brand, and its base market over the years, it is able to obtain high margins on their products and receive discounts on the production side. This makes it very hard for a new competitor without a product that is vastly better than YETI’s to compete effectively in the industry. Because of the minimized pressure of the creation of new companies in the luxury cooler space, current companies will likely see sales reflecting the markets growth, making this industry attractive.

Bargaining Power of Suppliers

Many suppliers can create and produce luxury coolers and the other items YETI and many of its competitors have in their product portfolio. In relation to the number of suppliers capable meeting the needs of companies in the luxury cooler space, there is a relatively low amount of companies in the industry. This makes it so suppliers are forced to fight for business by offering lower prices, minimizing their bargaining power. Competition on the side supplier’s side in the luxury cooler industry is weak, making this industry attractive.

Strategic Management Research: AFI Strategy Framework

Strategic Management Research: AFI Strategy Framework

AFI stands for Analyze, Formulate, and Implement, three major tasks to help managers when they are in competitive situations. In the analyze phase you should ask yourself, “What is strategy?” I believe before going into a situation you should always have a strategy thought all the way out so when put in certain situations you will be prepared for anything. The formulation phase is when you have figured out your strategy but now how and where to use it. The final step is the implementation phase, in this phase you will figure out what is most effective and how to turn your strategy into actions. In each of these phases it is important that the managers focus on each phase as they plan their strategy, as these phases are very helpful when making a successful strategy.

Mission, Vision, and Core Values of an Organization

One of the first steps as listed in chapter 1, “ To gain and sustain a competitive advantage is to define an organization’s vision, mission, and values.” (Rothaermel, Strategic Management, page 11) Defining the company’s vision is very important, and I feel should be the first step because the company’s vision is what is seen in the long run. For this process you should make sure to think carefully and think through many strategies before you take any sort of action. When thinking of a company’s vision think about what the company aspires to be and what they want to accomplish, short term and long term. A successful vision in a company will motivate their employees and make them proud of the company that they work for.

The next step is creating your companies’ mission. Your mission should describe what your company does, what is it that your selling, and what market your company will be competing in. In order for this process to be effective it is important that the company backs up whatever it is that they are saying. According to the chapter, “To be effective, firms need to back up their visions and missions with strategic commitments, in which the enterprise undertakes credible actions. Such commitments are costly, long-term oriented, and difficult to reverse.” ( Rothaermel, Strategic Management, page 13)

A company’s values must be the strongest piece between the three. A company can have very strong vision and mission statements but if their values are in the wrong place those two just will not be strong enough to hold a company afloat. A company’s values also help employees know what kind of company they are working for and help provide them with a moral compass.

Caterpillar Inc. Mission Statement

Caterpillar Inc. mission statement is, “to provide the best value to customers, grow a profitable business, develop and reward people, and encourage social responsibility.” (Thompson, 2018) A way that caterpillar is showing best value to their customers is by providing them with the best value possible in machines. Caterpillar has also grown a very profitable business as also stated in their mission statement. Caterpillar does a good job as well with rewarding their employees for their performance.

Conclusion

When creating a company, it is very important to have a very strong mission, vision, and core values to your company. Caterpillar Inc. mission statement I believe is very strong in many ways. They hold up to all of their statements from showing their best value to their customers to showing their employees how much they appreciate and value them.

References

  1. Thompson, A. (2018, August 15). Caterpillar Inc. Vision, Mission, Intensive Strategy, Five Forces, SWOT. Retrieved December 2, 2019, from http://panmore.com/caterpillar-inc-strategic-analysis-vision-mission-swot.
  2. Rothaermel, F. T. (2019). Strategic management. New York, NY: McGraw-Hill Education.

Mission Statement: Powerful Quotes That I Live by

Mission Statement: Powerful Quotes That I Live by

Section A: Personal Reflection. Brainstorming

Powerful Quotes that I live by

“I am no longer accepting the things I cannot change. I am changing the things I cannot accept.”

Angela Y. Davis

I live by this quote because it challenges me to speak out when I witness injustices, to stand up for what you believe in and to never allow yourself to be silenced by anyone or anything.

Sometimes when you’re in a dark place you think you’ve been buried, but you’ve actually been planted.”

Christine Caine

I live by this quote because i have lived through many hardships where it feels like it is the end and there’s no way of rising up. Discovering this quote made me realize that sometimes life and situations are not always what they appear to be. It’s not the end, it’s just the start of a new beginning.

We all go through life, with different struggles. The biggest lesson I’ve learnt in testing times is to GROW through whatever happens. There is always a lesson.

“Grow through what you go through.” reminds me that I life, you can never stop learning and when you are learning you are growing and growth is change. The Christine Caine quote affirms that where there is darkness, there is infact light a

nd that you should have that hope and positivity to help you see that, that improving my psychological being. Angela Davis’s quote is assertive and keeps me on the path of my Marla’s and values. these quotes help me with the decisions I make in life, helping me to determine if my actions are right or wrong and they guide me throughout many aspects of my life. My relationships with people , myself and with life.

B) Scriptural writing

My spirituality is incredibly important to me because it fuels every single day of my life.it took a long time to get where I am in terms of my faith and the road that lies ahead is also long. Finding my faith after trauma’s in my life, has been difficult but I get up every morning because I have hope and because God is giving me another day to witness his creations and to feel his love. These scriptures are my favorite and I live by them daily. This has relative to my spiritual/ethical being because what I believe in ideally helps shape my world, my opinions as also influences who I socialize with.

D) Photo of an important relationship in your life

Although this relationship no longer exists in life, it lives on in my heart and memories. My late father, is my first love. This picture was taken when I was younger on a family night out in cape town. I value what our relationship was because it has helped me grow over the years. Looking at this picture allows me to feel whatever i felt when with my father, be it joy or peace just as displayed in the image. I wake up everyday, grateful and live my best life in honor of my father.

This source has relevance to my social and emotional being. My late father was and still is a huge inspiration to me. He taught me how to develop myself socially , emotionally and most importantly intellectually. One of the many lessons that he constantly reaffirmed to me was that I should never settle for less that what I am worth. The life he lived set the bar and tone , for the life I would like to live.

E. Picture of an important person in my life

I chose this picture of Nomzamo Mbatha, a South African celebrity and actress because she means a lot to me, as I draw incredible amounts of inspiration , strength and wisdom from her. Nomzamo, has a very special place in my heart and I’m blessed to know her personally. This specific picture was from the day of her UCT graduation in 2018. Nomzamo has dropped out years back but decided to get back into it and pursue her dreams even whilst traveling abroad. Nomzamo had the words ‘resilience.’ ‘Courage.’ ‘Overcome’ and honored her loved ones who have since departed by having photos of them on her beautiful dress. Nomzamo as a mental health advocate had the number for the South African depression and anxiety group on her dress and also dedicated to her baby sister, Carla who committed suicide in 2014. She has helped a lot in life, through her story and through knowing her. I have become more loving, compassionate and resilient as a result of Nomzamo’s teachings. “It could be worse. It’s going to get better” are one of the few pearls of wisdom Nomzamo shared with me and till this day, I tell myself that every morning.

As someone who is an empath, I can easily feel the emotions of others, as my own. Knowing Nomzamo personally, affects my emotional level even more. Many elements of the image are relatable. It made me remember the loved ones I’ve lost , equally as much as it affirmed the path I am on and made me optimistic about the possibilities life holds. I feel many emotions looking at this picture and that’s what I personally love about it, it’s able to evoke different emotions out of me. I am also made socially aware of mental health through her symbolic dress.

G. Any other images ( who I an & my beliefs)

  • I am a feminist
  • I stand for equality
  • I am an aspiring activist
  • I believe in human rights
  • I believe in speaking up and out
  • I believe that the truth holds power
  • I believe that our voices are important
  • I believe in the voice of the youth
  • I advocate for the youth
  • I LOVE my family
  • I love good company
  • I love poetry
  • I am Social
  • I am always growing
  • I am constantly learning
  • I am becoming

These are some images that share a snippet of who I am , what feeds my soul and what I believe in. They affect all aspect of my levels/beings in good ways.

Consider yourself a SA/ world citizen

My beliefs and morals are upheld in this image. I chose it because I believe in human rights. My role as a citizen of the world and my country is to know my rights, to never violate anyone’s rights and to uphold my own rights and those of others. I strive in my everyday life to call out an injustice, because I do see them on a daily basis. You can never trivialize people’s pain that comes off of the unfair treatment towards them, whether it be on a institutional, structural, societal or social level.

Being black and a woman in the world we live in, isn’t easy. You experience racism and sexism and violence may come with it. My own life experiences that surround my identity have affected my ethical behavior and social outlook on life. I have felt socially excluded before because of who I am, outside of my control and therefore I am forced to know ethics because of situations that have occurred in my life.

J. My causes in life on social and economic issues

This picture represents one of my hearts greatest joys and my life’s biggest purpose .Last year in October, My organization hosted a group of 30-40 underprivileged girls for international day of the girl child, founded by the United Nations. The agenda of the day was to create a safe space where all the girls and my team could interact and engage whilst being empowered and motivated to be the best version of themselves. My cause is feminism, social and economical, it is to empower and uplift those who are a disadvantaged , affirm them that they hold power within and that they are seen and heard. For my 2019 agenda, I will focus on education and the factors that surround it.

My organization and the events I plan under it, are directly linked to my cognitive being. In order to do what I do, you need to know what is is you want to address and what matters. I have had to research copious amounts of information to be successful at what I do. I have a deep level of cognitive thinking because in order to pursue these desires, I have to plan, type emails and prepare sponsorship documents etc — My cognitive understanding of the world around me has developed rapidly because I have had to understand the issues we have and find solutions for them and tremendous growth has come out of it.

Mission Statement

This quote has changed and transformed my life in the best ways. I have learned that everybody will go through struggles in life and what differentiates is, is what we do differently to handle them. I am not putting energy into situations that will only take me backwards but I will rather use that energy to move forward and make sure I have learned a lesson. I have used this quote to help me with my emotional intelligence and to determine what really matters in my life, specifically for 2019.

Physically I am working on my health, fitness and physique.I am going to work on my body language, accept new life experiences, resting/ sleeping more. I am working to reach a point where I feel whole in my body, where my body feels like a home and not just a space I’m renting. I don’t subscribe to beauty standards because I find they’re discriminatory or impossible but rather I aim to have a good relationship with my body and to achieve that I am exercising , eating healthy and keeping hydrated in order for my body to produce the results I would like. Self care, is self love so taking care of my body is my way to show myself love and to appreciate it. I am continuously striving for my own goals, based on my own race and pace. With that, my ultimate goal is to have a peaceful and stable emotional and mental state and to accept myself as I am , therefore my physical goals are closely linked with my emotional and cognitive goals.

Emotionally I am working to express my emotions better to those I love and to embrace the imperfect moments. I consider myself emotionally strong because of the loses in my life and I have become better for it. I am adaptable and I rise from setbacks easier. believe in vulnerability which is closely linked to my emotional state because you cannot heal what you don’t reveal. As an emotionally intelligent and empathetic person, my emotional being is critical because it gives me a greater understanding of people and the life around me. As an emotional empath, I have the ability to feel what others feel ranging from lightly to intensely so this means that I have to be able to differentiate my feelings from the feelings of people around me. It is rather difficult because my moods don’t necessarily stay consistent and before I knew this of myself, it didn’t make sense. However, it is a learning process and I am happy to grow myself emotionally through it because it is apart of who I am.

Socially I am going to be in the moment, handle situations better, broaden my horizons and be open to change. I am socially confident and conscious of myself and the world around me however I can always strive to be even better. I am going to travel, adapt and accept to things that may come my way. I am going to integrate with people from different countries, ethnic cues, culture ties and heritages because I believe life is more effective and stimulating when you surround yourself with people who are different from you and this will allow you to gain more social awareness. I am going to do more work with my organization to fix and alleviate social issues that I care about such as poor education and women’s rights. I also find myself to be a paradox, sometimes so while I love people and going out, social interactions are draining so I am working on becoming more balanced socially. I also would like to reach a stage where I can be a great public speaker because that is my true passion and I want to be known for it.

Spiritually I will align myself with my beliefs and I will go to church and read the Bible more. My religion would identify as Christian however I believe in having a relationship with God because anyone can follow a religion just for the sake of it. God is my confidant and my friend so when things look bad for me I want to be able to go to God first, that’s the type of relationship I am working to achieve through going to church, having conversations about God with people and reading the Bible or a faith based book.

I will be present in every moment life gives me, I am going to strive and succeed in life, if I put my mind to it. I am going to be vulnerable and allow the change that comes with it, in order to best express myself. I am going to accept my body the way it is and work to get the body I desire. I am a blessed and highly favored being who will use my position of influence to help and fight for the rights of disadvantaged youth. I am compassionate, loving and strong. I will constantly and continuously work on creating myself and learn everyday.

My mission is a state, it is creating, expanding and evolving just as I am.

Section C: Company mission statement

Clover

Our Mission

To reach the group’s widely dispersed customers daily, and to provide trusting consumers with quality products through our extensive network. We take care to develop or acquire brands that have the potential to occupy the number one or two position in its chosen segments. To focus on way better operations across the supply chain including services to the trade, and to deliver sustainable shareholder value by being a responsible corporate citizen and preferred employer.

  • A ) This mission statement is very effective because the language used is simple and easy to understand. Clover aims to communicate with its consumers and customers which shows their commitment and dedication to building a relationship. Clovers main points are about delivering good service, being an active corporate citizen and to reach a wide audience.
  • B) This mission statement resonates with South Africans customers because clover is not an exclusive brand, it is affordable , they want to develop and help other smaller brands to reach their full potential and they strive to make their products accessible on a broad scale to all South Africans. The statement also implies that they care about social issues that would fall under their corporate social responsibility hence they want to be a responsible Corporate citizen.
  • C) Clover upholds the value of : having a good relationship with its customers, consumers at large and being responsible towards the corporate world. They state that they will achieve this by providing quality products, deliver sustainable shareholder value and improve their trade and services.
  • D) Yes. Clover produces and supplies what majority of the world consumes ( dairy) and food, so it makes it a global need and want. In their mission statement they mention delivery quality products through an extensive network, which implies how they are set on reaching audiences in the world.

Referencing

  1. Clover South Africa. https://www.clover.co.za/about/business-overview/
  2. Legal bites https://www.legalbites.in/regional-conventions-on-human-rights/
  3. Pinterest https://www.google.co.za/amp/s/www.pinterest.com/amp/pin/374221050260247612/, https://www.google.co.za/amp/s/www.pinterest.com/amp/pin/302937512415268093/, https://www.google.co.za/amp/s/www.pinterest.com/amp/pin/207658232798836352/
  4. Redbubble https://www.redbubble.com/people/fabfeminist/works/27353031-grow-through-what-you-go-through?p=art-print
  5. Wayfair https://www.wayfair.com/decor-pillows/pdx/wallums-wall-decor-jeremiah-2911-wall-decal-wwdr1227.html

My Own Personal Mission Statement: My Vision of The ‘Ideal’ School

My Own Personal Mission Statement: My Vision of The ‘Ideal’ School

“To promote a safe secure environment for children to play and explore both the inside and outside spaces, to foster friendships and working with others within a group with no labels on ability.’ – My mission statement.

This is my own personal mission statement. Although I am only on the first step of the ladder to becoming a teacher, this mission statement reflects my view on what I feel would be the ‘ideal’ school, the reasons why I will go throughout the course of this essay.

I have chosen these three aspects of education, as a trainee teacher am I am under the illusion these aspects enhance education, that there is evidence to support use within the classroom. From teaching practice and policy, I feel that they often get overlooked. Higgins argues that ‘for the instrumentalist, life is simply getting by’ (2008, p.9) so with this ideology in mind, it is hard to see a place for these aspects within this ideology. Likewise, the classical humanist view also emphasizes ‘academic curriculum in which classics, history, mathematics, grammar, and literature predominate.’ (Carr, 1998 p.327).

I view my role as a teacher as something to make a difference to peoples lives, rather than assess them and to put them in boxes.I feel it fits into the constructivist ideology. I disagree with The classical humanist view of ‘to describe learning as being of intrinsic worth, provided it falls within an accepted subject discipline’ (Bates et al 2006 p119) Tahirsylaj uses the term ‘social Darwinism’ (2017, P.223) which I feel applies to classical humanism, this saddens me as they take away the joy and wonder that education should provide. Higgins argues that ‘for the instrumentalist, life is simply getting by’ (2008, p.9) I feel that these ideologies don’t factor in happiness. It is all well and good creating a productive, intelligent member of society but what is the point if that individual is unhappy and understimulates, develops vices and ultimately fulfills their role within society and dies. I see little point in this cycle unless there are periods of happiness highlighting my belief for social change. Reay in 2016 suggested that in the UK poverty was still a problem, (p.288) which I assume is trying to convey a message of reconstructionism ideology, with poverty comes depression and low quality of life, I feel outdoor education can play a big role in improving quality of life. ‘A progressive ideology is the notion of student or learner autonomy, students will be empowered to enable them to take more control of their own learning and their own lives’ (Bates et al 2006 p118). The keyword that draws me to this ideology is empowers, through empowering children we can help them help themselves, rather than telling them what they need to do, it allows them freedom to make up their own minds, views and ultimately have some control over their futures, which the National curriculum states ‘prepares pupils at the school for the opportunities, responsibilities and experiences of later life.’ (DFE 2014, p. 5). I base my whole teacher ethos on this statement.

‘To miss the forest because one is focusing on the trees’ (p.2 Quay and Seaman) rephrased a quote by Dewey talking about the purpose of education supported by the classical humanist ideology often education becomes narrow minded and misses the bigger picture, such as a concentration and government pressure on results often caused by the league tables and ultimately money. The classical humanist ‘formal examinations.’ (Carr, 1998 p.327) Can often become the teacher’s focus, with SATS pressures on performance within the classroom on the teacher.

My mission statement refers to inside and outside spaces. I feel that from my teaching practices one of the most important spaces learning took place was outside Michael Gove 2012, quoted in stated that we lived in an ‘unequal society’ (https://www-dawsonera-com.ezproxy.leedsbeckett.ac.uk/readonline/9781447339298 ). One of the equalities I feel can be tackled in school is access to the outdoors; During a teaching placement, I was saddened to find out children within the class had not had the freedom of splashing in muddy puddles. In 2012 White found evidence that ‘mediated outdoor experiences can improve global self-concept, trust, group cohesion, and improved social interactions with peers, school staff, and family members.’ (P.21) Bandura suggests that popularity can increase with a ‘high sense of academic and self refulative efficacy’ (1993, p.138). so this is another area of development being outside can have an influence on. This reiterates my view of how important making use of this outside space is. I have however had the extreme of children who spend dusk to dawn following the local hunt on a Saturday. I still believe that being outside is an experience all children are entitled to. James and Williams suggest that although it doesn’t often get dedicated time within the classroom, learning outdoors can be beneficial to the child and even help children who struggle within the classroom environment. (2017,p.59).

By going outdoors it is widening the learning of the child, this clashes with the Classical humanist view of valuing subjects that add to ‘cultural heritage’ such as maths and literacy, however there is nothing to say that these subjects can not take place within this different environment, however in a classical humanist classroom this is something that wouldn’t happen as ‘Learning is systematic, disciplined and largely book-based.’ (Carr, 1998 p.327)

There is, however, an inequality described by Warren et al in American outdoor education, there is issues with different races feeling excluded and the notion that gender can play a part in exclusion in outdoor education, (p.90- 91 2014) although this study did not take place in the UK there is still the stereotype that is well represented in the nursery rhyme ‘slugs and snails and puppy dog tail.. that’s what little boys are made of’ giving the illusion that outdoors is more commonly associated with boys and therefore not entirely equal.

Although I originally felt that outdoor learning had a more reconstructivist ideology but due to the gender bias highlighted by Warren et al (2014) it suggests that it is not about social justice for all, Reconstructionists ‘believed in the power of education to renew and transform society.’ (p.623, 2017 Tahirsylaj ) as there is still a slight hint at a gender bias in this aspect of education, so I feel it is a more progressive ideology. Although it has been suggested that the two are linked, Mosier argues that Progressivism is ‘vague’ and reconstructivism has arisen from this ideology but reconstructivism ‘furthering and extending this philosophy’ (Mosier, 1951, p.86). I feel that through forest schools you can promote some social change, help open doors for people and empower people. This links back to the progressive ‘empower’ (Bates et al 2006 p118).

This aspect does clash with the instrumentalist ideology of ‘The student who scores well on standardized tests and goes on to earn well in standardized jobs’. (Higgins 2008 p.11) as there is no assessment or standardized jobs to come out of this learning experience.

My mission statement refers to mixed ability groups, this is something I feel is important, by using mixed ability groupings the children don’t have a label (DWECK) By the children not having a label on their ability, contested by Harris suggested the classical humanist provides a core curriculum, focusing on what is valuable in their cultural heritage for elite pupils. (1977 p. 50).

My mission statement emphasizes friendship and mixed ability groupings, both encapture the notion of inclusion, something I encountered on teaching placements and I feel should underpin my teacher identity. Looking at this though the ideology of reconstructaionsim, I feel promoting acceptance of others can help provide social change and a better future for these children, It does also come under the progressive idea of empowerment.

By using mixed ability groups Vygotsky (1934/1986, 1978) and Piaget (1951). Quoted in Sawyer Et AL p.260 ‘These theorists both suggest that when students work together, they exchange ideas, engage in debate, and make logical arguments in support of their respective positions’. http://eds.a.ebscohost.com.ezproxy.leedsbeckett.ac.uk/eds/pdfviewer/pdfviewer?vid=8&sid=87dd748a-7fb0-4025-94db-2ffde6de35f0%40sessionmgr4009

it promotes the idea of togetherness, as poverty is still a problem I feel by children all being the ‘same’ It could help them not live up to their label, promoting social change. Green (1990) quoted in Reay (2006) suggested that England used schooling to keep control over the less well-off groups. (p.292) This stance is echoed by Florian and Black suggest that a school’s policy may make it hard for teachers to use ‘alternate groupings’ (2011, p.819) I feel this suggests that the policy put in place can create inequality for children, that this is an example of classical humanist view of education for the elite can subtly get in the way of everyday practice. I feel that these two quotes suggest the Reconstrutavist ideology of education as the highlight a need for social change. With the argument by Reay highlighting in 2006, that children from middle-class backgrounds had a higher chance to stay in education past 16. (p.291) it is important to make sure all children have the same chances in life, It does not give a reason, such as parental influence but it could be lack of support at home, it does not necisaarianly mean it’s a failing by the educational system.

By using mixed groups it is challenging the view of what Harris suggested the classical humanist idea of education elite pupils. (1977 p. 50) using mixed ability groups is taking away the ‘top group’ elitist attitude from the classroom, it is putting everyone on the same level and promoting equality and inclusion of all, regardless of background. As Reay argues against the classical humanist view and suggested that ‘class is made and given value through culture’ (2006, p.290) this argues my viewpoint of equality if class is given though society, surely it is a synthetic problem and can easily be dispelled. I feel this comes under the reconstructive ideology of promoting social change.

However, Jackson and Marsden( 1962), quoted Smyth (2016 argue that class could be ‘something in the blood’ (p.275) so in terms of promoting social mobility, from this viewpoint, it is something you are born with.

Glazzard argues that inclusion is about social justice and ‘high aspirations for all’ (2013, p.183) thus putting it within the Reconstructionism ideology, which I feel my mission statement echoed.

An instrumentalist view of people becoming a workforce further alienates SEN children, Glazzard highlighted that children who cant take part in society in a entrapaneral way are being treated in a less equal way (2013, p.184) however Reay suggested that we have an education system that ‘working class education is made to serve middle-class interests’ (2006 p.294) suggesting that the educational system we have now is both instrumentalist and classical humanism ideologies. I feel as a teacher inclusion is one of the most important elements to have in the classroom.

However using same ability goupings can encapture the classical humanist ideology, In making my argument balanced I can see the pros of this ideology, It provides motivation to be the best what Richmond describes as when the child has a ‘desire for personal growth’ and ‘intrinsic motivation’ (259 ) This would work best with higher attainers.I am cautious though that the classical humanist ideology of traditional elite education does, in fact suggest that ‘here is also a tendency to describe learning as being of intrinsic worth, provided it falls within an accepted subject discipline… these criteria of classical humanist education’ (Bates et al 2006 p119). Through reflecting on this, I do feel that in terms of low ability children, mixed groups are a fantastic opportunity for behavior to be modeled by higher ability children and a chance to make use of Vygotsky (reference) the more knowledgeable other, linking to the reconstructivist and progressive view.

In my limited teaching experience, I did find that children who were in the higher groups on the whole were better behaved and therefore would stay on task longer. Blass et al talk about the idea of like-minded people wanting to stick together, ‘the desire to study with others of a similar background’ (2011, p.6). I got the impression from this article that they had a problem with the neoliberal society we are in currently and how it causes problems such as social isolation, backing up my argument for the inclusion of all children.

I feel that Hill and Reas are highlighting the reconstructive ideology and the need to behave in this way. By using mixed ability groups, you can promote this inclusive culture.

‘Instrumentalism denotes a view of the curriculum that makes reference to a future state of affairs for the learner which is external to the setting in which the learning is taking place.’(Scott http://eds.a.ebscohost.com.ezproxy.leedsbeckett.ac.uk/eds/pdfviewer/pdfviewer?vid=4&sid=473a0646-966a-4ae0-b7aa-1fe576d5e0c2%40sessionmgr4006 p.19) By promoting collaborative learning, you are promoting social skills, these social skills could help the learner in the future. However, Wible suggests that ‘instrumentalists are not concerned with the truth’ (2001, p.1050).

The Instrumentalist view that ‘schools must impart the information and skills that will be useful later in life.’ (Higgins 2008 p.11) I do consider, because long-term the child will go out and get a job, however as discussed earlier play is a recognized and researched way of learning.

My mixed ability emphasis is drawn form a passion for inclusion, I do feel that it is very easy to become dissalusioned and bitter with policy, however policy is written by well-educated people (article) these well-educated people are often from Oxbridge universitys, but I feel its too much of an assumption to consider that these policies are written in a classical humanist mindset, I do however have it lingering at the back of my mind that policy is written by people who are the sucessful product of the educational system, so the barriers to education that they consider are not first hand. Blass et al suggest that it might not be a onesize fits all outlook to education, they empasise how life can differ in a deprived are and they suggest policy should ‘meet local needs’ (2011 p.15) I feel that policy can also exclude children who are SEND Glazzard also suggests that If a SEN child has failure, it can often be blamed on the child, not the system (p.183, 2013 The green paper (2011 DfES) , quited in glazzard, 2013, that ‘over identification of SEN.. then excuses failure’ (p.185)) am aware that after reading Glazzards other work, often he looks at ideas in a ‘whistleblowing’ stance, I do feel that this is true, that the education system is, in fact, a system run for often a more sinsister profit (instrumentalist) and political agenda (Classical Humanist) . I do feel that often issues such as poverty are ‘glossed over’ although there are provisions put in place to help these children.

My mission statement emphasizes ‘playing’. During my teaching placements I did struggle for time, to make sure every subject got a fair amount of coverage, I did notice what I taught was pre-planned by the other school and most of it was worksheet based. With the suggestion that ‘curriculum .. is being sanitized’ (rikowski, 2008 in Hill, n.d p.28), I did notice that there was little emphasis on the children having time to play. I found the age group I had the most flexibility with was the reception. As a teacher, I relished in the fact I could set up small worlds and areas for these children to play in. During my placement, I saw an importance of play in the children’s learning. Atkinson et al (n.d p.20) suggest that the evidence for the impact play has on a child’s development is well established. Vygotsky believed that ‘play creates the zone of proximal development of the child.’ (https://files.eric.ed.gov/fulltext/EJ1138861.pdf ) and Friedrich Froebel (1782- 1852) referenced in, ‘(p.622 Tahirsylaj, A. (2017) ‘pushed for play-based learning’.

I saw this often in the form of role play. The children would take on the role of a parent or pretend to be an elf in the Santa’s grotto I had created.

Looking at this within the ideologies of education I feel it reflects the progressive ideology.

Instrumentalism can make children with SEND ‘redundant’ (:Oasodpi and Svenson, 2014 p.785) Glazzard suggested that the neoliberal society we live in marginalizes children who can’t follow what is expected of them by society (p.183 2013) as they could be overlooked in a society that values performance over the person (liasidou and Svensson 2014 p.785) I feel its more and more important to make sure education makes children happy and feel valued and safe. Though using play, it becomes accessible for all children, it’s a time of worry-free, no pressure and a time for them to learn and enjoy themselves.

Ken Robinson, et al, quoted in Tomlzii and Topala suggested that there needed to be ‘ a new balance in teaching and curriculum’ (2014,p.387) although this was before the new, 2014 curriculum. The new balance suggests that there should be time for other things, which you can assume could be play. Although play is important to children and their development, Frank, suggested that although progressive teaching is seen as allowing children to become successful ‘across their schooling career’ (p.48 frank 2015).

However during my teaching placements, there have been times where I have fallen into the Classical humanist idea of creating what , Tomlzii and Topala talk call a ‘homo encyclopedius’ (2014, p.587) when learning spellings and times tables, the way the school got the children to learn them was through rote learning, the children could superficially recall the facts but struggled to apply them. On reflection, I think I would struggle to teach in a way that totally excluded the classical humanist ideology.

In conclusion, I feel I can see the importance of all the ideologies, they are all very important to be considered, I do find my mission statement more along the progressive ideology. I do however admire the Classical humanist because it puts education on the red carpet, it makes you want to be the best, however, the inclusive teacher in me, despises the fact at how elite and exclusive it is.

On the other hand, I feel I have an affinity to reconstructivist because it gives the illusion that teachers can change the world, within this idea it would be amazing to give everyone the best chance they can have, promote social change and become a superhero, yet policy and practicality stand in the way. This is reflected in my mission statement.

Realistically for society to function we need people to be intelligent and go to university to add to the economy, a very instrumentalist view but aligning with classical humanism if university wasn’t ‘elite’ then who would do the manual jobs nobody else wanted to do, like clean toilets and pick litter.

I feel it is a fine balance that makes the country work as it does, and although it would be in the children’s interests to make them all super intelligent I feel the most important part of schooling is for the child to be happy, so with that in mind, I feel the progressive ideology is now the one I feel has the best fit for my mission statement.