Social Media Analysis Paper for Amazon

Background information

Amazon is an e-commerce company that was founded on the 5th of July 1994, in Seattle, Washington, United States by a man named Jeff Bezos, who is a Princeton graduate in computer science and electrical engineering the company started off by selling books then started to expand slowly by selling a variety of products including audio and video streaming services. It is now the world’s largest online sales company. Amazon has increased its reach by having official social media pages. The marketing planning framework that Amazon follows is to “reach, act, convert, and engage”. Amazon has an official account on all major social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.

Research methods and sources

I used Amazon’s social media pages such as Instagram, Facebook, and Twitter to find out about their promotional strategies I used this because most of the information was based on the live feed videos and they are from Amazon themselves hence the information itself is accurate.

Analysis and interpretation

Amazon has already diversified itself into software, music, films, technology, apparel, and homeware. Amazon is also the world’s largest cloud infrastructure producer and recently they are producing consumer electronics like tablets and smartphones. Since Amazon is one of the world’s largest online platforms it has a very strong grip in the field of social media platforms and SEO, with Amazon having a central verified account for each of the product lines in social media which includes Amazon music, Amazon video, and Amazon web services they use their large following fan base and use it to the full extent to advertise their product. Amazon has more than 26.5 million likes on Facebook. They use their central verified account to highlight their product and target each product to their users by using social media analytics. Amazon creates relevant content during the holidays to reach its 23.5 million fan base. During the recent Christmas holidays, amazon uploaded a video on Facebook that indicate the delivery strategy of Amazon. They did the “delivering smiles” with the funnyman Dax Shepard by surprising children at the children’s hospital in Los Angeles with Marine toys for the tot’s foundation. Through these kinds of activities and videos, amazon tries to lure their fan base and try to engage their fan base and convert them into potential customers. Amazon in Twitter is really intriguing, since most of the time the companies don’t really care about the Twitter account responses, amazon is taking full advantage of the Twitter account by allowing their consumers to directly send their items from the shopping basket directly from Twitter by responding hashtag (#) amazon cart. Their B2C aspect in the business is so strong which can be seen from their Amazon web services Twitter account. For the Christmas holidays, Amazon Twitter is targeting their consumer base by showing advertisements on toys and providing direct links to their websites where the consumers can directly go and add their products to their baskets. Amazon is one of the largest e-commerce sites known for the importance of social media and social media analytics. Since they have millions of fanbases in the major social media platforms they are utilizing the full potential to reach them and trying to convert them into potential customers. They try to answer and resolve queries through social media platforms and by doing this they think that they dig deep into the heart of the consumers and increase the brand awareness by engaging millions of more customers. By starring celebrities like Dax Shepard, they are trying to endorse the celebrity movement and reach their consumers through them as well.

Conclusion

The recommendation that I would like to give for Amazon’s web service platform is that rather than providing a single uniform experience, it can personalize and help applicants and websites from normal content into highly relevant interactions based on individual behavior, performance, and history. This will help the consumers to find out relevant content for which they are looking for addressing their needs in a much better way, hence boosting a lot of engagement. For example, if there is a video streaming site that can help discover additional stuff and similar products that they have brought by providing recommendations on the home screen based on their demographics and buying habits. Many online users are sometimes frustrated by the irrelevant search results and the inability to find specific items which they are looking for, and hence amazon should consider each person’s preference by combining the query string with behavioral data from their past buying history. Amazon can make use of the back-end information to make the experience just more than personal for the consumers who shop frequently from Amazon. The company should make sure that the consumers get notifications of their marketing promotion based on consumer behavior, interest, and buying habits so that they can reach the consumers at the right time.

Proposal Essay on the Media

The purpose of the proposal

Promotional media that is often used to convey information about products is advertising media. This proposal aims to offer cooperate with golf sports equipment manufacturers to market their products on our social media that focus on golf sports. The main goal is to convey to young people that golf is a sport that is relaxed, affordable, and far from being old, and fun. At the very least, a new paradigm is presented that this sport is also a sport for young people.

The medium chosen for the proposed project

Golf is a unique sport. Everyone can play it, but not all can be ‘masters’ in this sport. For this, our project is to make a youtube channel to share info, knowledge, and experience to help peoples who are able to play golf properly and correctly. The name for this channel is ‘Golf Coach’

Why do we use Youtube as media? There is no denying that YouTube has shocked the world and other social media platforms such as Twitter and Facebook. Each media has its own way of sharing content, be it an article, image, or video. With almost 1.5 billion users worldwide, the company can count on many eyeballs for monetizing its advertising content. This figure is projected to grow to 1.86 billion global YouTube users in 2021 (Gilbert, 2018).

Hundreds of millions of hours of YouTube videos are watched every day, generating billions of views. Given this phenomenon, YouTube’s video channel about sports, especially golf, continues to increase. Viewers love watching videos about perfecting their swing techniques, the latest fashion items that will be worn during the rain, and releasing humor from the best golf frustration (Carmody, 2017).

The rise in smartphones and other mobile device usage has also helped increase the consumption of YouTube videos on the go. While experience counts for everything when it comes to being adept at any sport, it is helpful to enhance the level of knowledge. Watching sport-related videos for golf, in particular, can be helpful, and helpful from famous golf YouTube channels would prove to be beneficial for many golfers.

Target audiences

In general, the target for this project is all YouTube audiences, but more specifically those who are enthusiastic about golf sports. Those who want to learn to play golf. Generally, it costs a lot to hire a golf coach. However, as beginners, they can learn the initial techniques of playing golf through the tutorial videos that we make without paying a penny.

The next target is to introduce golf to young children. You could say the sport belongs only to the upper class and adults only. It is time to change the perception of golf as a sport for old people because there are many young golfers, who occupy the top 10 in the world.

So the conclusion of the target of the ‘Golf Coach’ project is very broad, recognizing no differences in gender, age, or class, anyone can be an audience and obtain the same information.

How the proposed project will be distributed/marketed on selected media channels

After producing the video and optimizing it for search, then how do market channels and videos on YouTube? Although ranking high in search results and having a large customer base is ideal, that goal may be difficult to achieve when just starting out.

That is why it is important to always spread the word about this YouTube channel project through other platforms such as Facebook, Twitter, Instagram, WhatsApp, etc. Fortunately, YouTube and other platforms make it easy to share video content (Collins, 2018)

Finally, make sure to engage with viewers, respond to comments, answer questions, ask for feedback, and thank viewers for their support. This is an easy but often forgotten task.

Obstacles in the projects

  1. The number of subscribers is very important for a channel because having sufficient subscribers makes our channel considered a quality channel not only that, it can also make us excited about creating content because there is someone who is faithfully waiting for our video update (Schultz, 2018).
  2. The hallmark of a channel that has developed is to have haters. Large channels do not feel complete if they do not have haters. Haters are someone who does not like your performance, your work, or whatever you do and these haters will always insult you and make you despair (Eves, 2018).
  3. Golf is an expensive sport. Is one sport that requires a wide field. Because it is large, the cost of renting the field is also large. The main reason for expensive rent is due to maintenance. Not counting the expenses for golf clothes, golf shoes, and other accessories (McGarr, 2016).
  4. Copyright, this problem often arises even for beginners who still do not know how to make content correctly. Surely we are from uploading videos on YouTube which are sometimes problematic (Schultz, 2018).

How these obstacles will be addressed

  1. Improve the quality of content by presenting something new that does not make the audience or viewers bored and make connections with the audience so that the audience is moved to subscribe.
  2. Making a work that makes your haters stunned because the quality of your video is very high quality and also makes the haters a motivation to work better (Eves, 2018).
  3. In collaboration with golf equipment manufacturers such as Titleist, Taylor Made, Callaway, Ping, Nike, Mizuno, and others to become sponsors of this project. The form of cooperation can be in the form of advertising on the YouTube channel or the endorsement of their products to be displayed on the channel.
  4. Video content must be as authentic as possible in terms of video and sound aspects by downloading license-free sound, well of course there are many advantages if you create original content, which makes visitors view our channel as clean and not plagiarism and certainly unique, monetized, and will look good in the eyes of YouTube.

References

  1. Carmody, B., 2017. How to Leverage Social Media In 2018: A Video Marketing Guide for Brands. [online] Inc.com. Available at: [Accessed 18 Jan. 2019].
  2. Collins, A., 2018. YouTube Marketing: The Ultimate Guide. [online] Hubspot.com. Available at: [Accessed 18 Jan. 2019].
  3. Eves, D., 2018. How To Deal With Haters & Negative Comments on YouTube. [online] DerralEves.com. Available at: [Accessed 18 Jan. 2019].
  4. Gilbert, B., 2018. YouTube now has over 1.8 billion users every month, within spitting distance of Facebook’s 2 billion. [online] Business Insider Singapore. Available at: [Accessed 18 Jan. 2019].
  5. McGarr, R., 2016. Golf is officially the most expensive sport to play. [online] Today’s Golfer. Available at: [Accessed 18 Jan. 2019].
  6. Schultz, E., 2018. Challenges of Starting a YouTube Channel. [online] TurboFuture. Available at: [Accessed 18 Jan. 2019].

Critical Essay on Social Media

Social media is a tool for sending and receiving of information from various people in different geographic locations of the world across the internet. However, through this process of communication, there have been several loopholes that have created an environment for attackers and malicious acts that have left its users exposed to risks of their critical details being lost and their privacy rights being bleached. Attackers use the advantage of anonymity, full secrecy and the interconnectedness as given by the internet, thereby attacking the pillars of the information society. Some of the crimes may include; computer viruses, cyber bullying, identity theft and hacking. Different agencies have attempted to hunt for the criminals who violate the online rights which cost the world billions to manage. This essay focuses various ways how attackers have taken advantage over individuals over the internet, later gives a conclusion that discusses ways to curb these crimes.

Firstly, different social sites have infringed data integrity with their customers. They have interlinked their users to other programs and other services thereby building trust issues among their members. Concerns from different parties have raised in cases that individuals have felt like trust doesn’t really matter when it comes to third party programs, software’s and sites. In the occurrence of this events, users have been triggered to share their personal information with unknown entities thereby leaving them on the risk of being exploited.

Secondly, during interconnectivity, hackers have had pop-up ads and links that they have sent over the internet thereby hunting victims to hackers after clicking. They are unidentified personnel or systems that by-pass security levels of devices and gadgets to monitor or have authorization. As a result, hacking have left behind a massive data loss and security of users weakened, they also have had access to critical information which they have used it in a negative manner.

Also, as a result of online engagement, computer spammers have sent attachments over the e-mails have in pursuit of victims to devour. These attachments appear as adverts which are viruses, once downloaded they take over the computer system and may to some extents lock out a user from his/her computer until they buy an antivirus from the spammers. This is very expensive to administer since the spammers are anonymous so the victim doesn’t know how to go about to recover back their system or files.

Cyber bullying still has been an issue in the online world among the teenagers and adults. This refers to the action whereby there’s a communication between persons but the conversation has ended leaving one party as a victim, it is characterized by abuse, attack or intimidation. This form of discrimination has been a wide in aspects of religion, economy and political beliefs of different cultures. Most of the occurrences of bullying comes where one is being threatened or held into victimization over certain matters contrary to them.

Identity theft is another form of cyber crime on Social media. This attack impersonates user’s information thereby performing illegal activities within the accounts. This form of crime has been mostly into the online platforms such as online banking, Facebook, Instagram and even the e-commerce sites. This form of impersonation has left the victims’ accounts bankrupt and exposed.

Due to modern technology advancement, online crimes have increased majorly in the platforms where people use them regularly. This includes the big five giants in communication and entertainment sites, this includes; WhatsApp, Instagram, Twitter, Facebook and YouTube. It has been an easier task for the attackers to do this because the users of these platforms don’t know the corrective and preventive measures to secure them against these crimes. Therefore a discussion will site out different precautions to undertake while on the internet.

To start with, online users should avoid sharing of passwords and other critical information to unknown entities. Sharing our data with unknown personnel’s gives an authorization to the operations of our accounts thereby violating our privacy. Unless we are asked to give out our credentials by known people or sites we should keep our information undisclosed. To do this we ought to update the information in our accounts regularly, this doesn’t pave way for attackers.

Secondly, unknown files and attachments should be avoided because these are embedded into viruses and other junk files thereby harming our computers once downloaded. To avoid this we should take the precaution of denying to open or download any mails whose their sender is unknown or are not reliable. Other form of precaution includes installing an up-to-date antivirus in our gadgets and devices, antivirus handles all the suspicious mails, junk files and programs in our devices and cleans them out, leading to our safety while surfing.

Another aspect of safeguarding our security on the internet is revoking the third party access of apps and programs that are commonly used on the internet. This helps to maintain data integrity, privacy and trust between brands and their customers. Brands should not violate the user’s rights of privacy by sharing their information to other sites without permission. As a result of information sharing, people are lured to risks of having their credit cards amongst other financial details stolen or exposed, thereby paving a way for attackers to get this easy.

Visiting trusted sites and web pages can also be a caution against insecurity on the internet. Unknown sites and web pages can be a hunting ground for cyber criminals where attacks over the internet are carried out in, avoiding this sites can save a lot in terms of security and threats. Users and account holders should be aware when visiting some sites or pages to avoid them being hacked or being spammed.

Other aspect of internet security includes creating online content that doesn’t bring favoritism or even discrimination to others, this may be against their religious beliefs, ethnic backgrounds or even economical classes. This judgmental facts may draw conversations on the social media that may humiliate others thereby leading to cyber bullying. To avoid the fuss people should keep respect to other peoples’ opinions and ideas while interacting.

In conclusion, social media is a powerful tool to communicate, to educate, exchange ideas, market goods, buy goods or even build brands among other aspects. Alternatively, people should not misuse this sites to spread hatred or malice against people, companies or brands. To halt cyber crimes, different parties, organizations or agencies should bring up ways to a more developed internet infrastructure that is designed with security mindset. Information security experts, government officers, in conjunction with intelligence agencies should invent tools that controls and adapts to the future risks and threats of the internet. Users should check security policies and be aware of unknown emails and links provided by unknown users.

Exemplification Essay about Social Media

Nothing has taken over so many people’s lives more than social media. The majority of people worldwide use social media on a daily basis. For adults, it is usually Facebook or Twitter while teens tend to use Snapchat, TikTok, and Instagram. This technology allows everyone to stay in touch whether the results are good or bad. When people really take a moment to think about how social media is affecting their lives, they may find that it actually has some negative consequences. Staying connected through social media can be harmful to users because of problems with addiction, increases in cyberbullying, and issues with mental health.

One harmful cause of social media is addiction in teenagers. Most teens can’t go without checking their social media feed several times a day. The popularity of these apps has caused more people to create their own accounts. According to the article, “The Rise of Social Media,” by Esteban Ortiz-Ospina, “Social media platforms are used by one-in-three people in the world, and more than two-thirds of all internet users’ (Ortiz-Ospina). Certain social media platforms are also more likely to be used by different age groups. This can help show what people of different ages find to be addicting. The article, “These are the Most Popular Social Networks in the US,” states, “Those ages 18 to 24 are substantially more likely than those ages 25 to 29 to say they use Snapchat (73% vs. 47%) and Instagram (75% vs. 57%)’ (Perrin). Younger people, who are more up-to-date with technology than older people, are more likely to use social media accounts on these apps. Since a large portion of teenagers have at least one social media account, it is easy for them to get wrapped up in other people’s lives. Teens more than anyone have become obsessed with their number of followers, and how many likes or comments they get on a post. A lot of people allow their social media networks to notify them when someone likes or comments on one of their posts. The ding can become addicting, and make checking social media a more frequent activity. Because teenagers are so absorbed with what other people think, they are constantly looking at it to see what their friends are doing and saying. Social media is like a drug; once you start using it, it is hard to get off of it.

Social media addiction also impacts how people interact with one another. Instead of getting together with friends in person, teens often connect virtually. Social media makes it really easy for people to contact others online. Ortiz-Ospina’s article says that ‘the rapid and vast adoption of these technologies is changing how we find partners, how we access information from the news, and how we organize to demand political change” (Ortiz Ospina). Communication in the world has taken a whole new approach since everything can be done through technology. Even when people do get together to hang out, they are mostly on their phones. Many teens will say that technology is what helps them connect with their friends. On the other hand, their parents may have a different opinion. In Kimberly Hornsby’s article, “Are Teens Really Addicted to Social Media? A Review of It’s Complicated: The Social Lives of Networked Teens,” she says that “adults, however, believe that teens are addicted to social media and that this addiction is stifling their ability to interact socially’ (Hornsby 56). Because teenagers are so used to talking to each other through texts or social media, there is a possibility that they may feel uncomfortable when they need to have a real conversation with someone in person. Teens use social media as an easy way to reach out to their friends, but too much time spent on it can make it harder for them to be comfortable socializing in person.

Even though social media makes it simple for teens to connect with others, it also takes them away from enjoying the people around them. Teens are constantly looking at their phones, so they are missing out on important life experiences that do not involve technology. For example, it is hard for teenagers to get through a school day without checking their phones. Hornsby’s article says that in order to keep learning environments separate from all distractions of phones, ‘Educators make rules for students in classrooms, schools, and districts regarding use of technology devices’ (Hornsby 56). The main reason teenagers sneak their phones into class with them is so that they can talk to their friends. Since this is the case, it would be better if they hung out in person more often outside of school. However, this idea does not stop teens from bringing their phones into class. Hornsby’s article explains that ‘to them, these media constitute a way to stay connected with friends in an increasingly busy world’ (Hornsby 56). It is true that it can be hard to coordinate getting together with everyone’s busy schedules, however, it is more valuable to spend time with friends in person as much as possible. Communicating with friends through social media apps, texting, or FaceTime isn’t a bad thing, but it shouldn’t be the primary way that people use to socialize with others. Since humans are social beings, social interactions with other people are necessary. It is most enjoyable when people socialize with their friends away from all distractions of phones and social media. According to the article, “What Happens When Teens Try to Disconnect From Tech For Three Days,” by Katrina Schwartz, “Several students noticed that when they didn’t have their phones or iPads, they were more ready to connect with friends and family, and more aware when those people were themselves wrapped up in devices” (Schwartz). When phones are set aside and social media is no longer an interruption, people can actually enjoy quality time together. Teenagers are so absorbed in the world of social media, so it is important for them to be able to step away from all of it and appreciate the world outside of their phones.

Because of social media, cyberbullying is becoming a bigger concern for adolescents. While bullying has always been an unfortunate reality, social media has allowed it to become out of control. Cyberbullying is more likely to happen when teenagers spend more time on social media. This is because it gives other users more opportunities to send hurtful comments. The article, “Associations Between Social Media and Cyberbullying: a Review of the Literature,” by Renee Garett et al. states that “this ability to share has given young people unprecedented access to private information and a readily available platform to leverage that information against others’ (Garett et al.). Teens that use social media sometimes have the ability to get onto information that most people wouldn’t want to be shared publicly. People can be cyberbullied in many different ways because it doesn’t always take the same form. According to the article, “Cyberbullying Experiences On-the-Go: When Social Media can Become Distressing,” by Anke Görzig and Lara A. Frumkin, “Cyberbullying can take various forms such as sending unwanted, derogatory, or threatening comments, spreading rumors, sending pictures or videos that are offensive or embarrassing by text, email, chat, or posting on websites including social networking sites (Görzig and Frumkin). This shows that cyberbullying is not just putting a mean comment on someone’s post. Bullies use many different methods of cyberbullying, and sometimes it is not as obvious to other people.

Teens, and even adults, tend to feel more comfortable saying hurtful things online rather than face-to-face. This is because they do not have to worry about what reaction they are going to get from their victim. Bullying is not as noticeable to other people when it is done through the internet. Social media makes it easy for bullies to send mean messages to other users. The article, “Automatic Detection of Cyberbullying in social media text” says that “social media [increases] the risk of children being confronted with threatening situations including grooming or sexually transgressive behavior, signals of depression and suicidal thoughts, and cyberbullying’ (Van Hee et al.). All social media users should know that there is a possibility of cyberbullying which can lead to dangerous or unhealthy outcomes for them. Garett’s article also says that “cyberbullying, a growing problem associated with social media use, has become a significant public health concern that can lead to mental and behavioral health issues and an increased risk of suicide’ (Garett et al.). Cyberbullying can be so hurtful on social media that it makes it more likely for teens to acquire health problems. Social media itself might not promote bullying, but it does provide easy access for cyberbullying to occur.

Some people say social media can be a good way for teens to encourage and build each other up, however, that is not always true. Yes, some teenagers may feel like social media gives them the encouragement they need to feel better about themselves. An article written by the Mayo Clinic Staff argues that “these networks can provide teens with valuable support, especially helping those who experience exclusion or have disabilities or chronic illnesses’ (“Teens and social media use: What’s the impact?”). This may be the scenario for some teenagers, but it is not the case for everyone. This is important to remember because there will always be people in the world who try to tear others down. Social media is a place where they are able to do that. According to Görzig and Frumkin’s article, ‘Our findings indicate that cyberbullying on-the-go causes more distress than cyberbullying does already’ (Görzig and Frumkin). People should not assume that all users on social media have pure motivations to uplift everyone else. No matter what people do, there will always be bullies on social media who ridicule other users for their looks, opinions, or anything else. No one is going to be liked by everyone, and there are some people who simply want to make the lives of others miserable. While it is true that there are plenty of social media users who are supportive of other people, it is inevitable that there will always be bullies in the world.

Many of the mental health issues that adolescents experience come from the use of social media. Some teens may feel left out which can lead to mental problems like sadness and depression. According to the Mayo Clinic Staff, “A 2019 study of more than 6,500 12- to 15-year-olds in the U.S. found that those who spent more than three hours a day using social media might be at heightened risk for mental health problems’ (“Teens and Social Media Use: What’s the Impact?”). Parents need to pay attention to the amount of time their teens spend on social media because too much usage can be unsafe. If teens are on social media too much, there is a possibility, and even a likelihood, that they could start to feel depressed or worthless. The cyberbullying issue on social media can also cause teenagers to become depressed and insecure about themselves. When teens are sad, they will sometimes isolate themselves in their rooms with their phones. This can be dangerous because it can lead them to inappropriate sites. An editorial by The Lancet states that ‘whatever the context, and whoever should take responsibility, social media platforms have been providing a route through which young people can find explicit images of self-harm’ (“Social Media, Screen Time, and Young People’s Mental Health” 611). Teens who get into these bad images are at risk of either developing a mental illness or even committing suicide. Social media usage should be monitored in order to prevent adolescents from being at risk of harmful effects.

Social media can cause anxiety in teenagers by pressuring them into feeling like they have to look, act, or think a certain way. There are a lot of expectations put out on social media, and teens feel the need to live up to them. Teenagers do whatever it takes to make themselves look good, even if it means that they have to hide who they really are. According to the article, “How Using Social Media Affects Teenagers,” by Rachel Ehmke, ‘The more identities you have, and the more time you spend pretending to be someone you aren’t, the harder it’s going to be to feel good about yourself’ (Ehmke). Teens are more focused on who society wants them to be than on who they want themselves to be. Social media can cause teens to become self-conscious about their appearance, beliefs, lifestyle, and more. In fact, a lot of teenage girls especially are at risk of developing eating disorders because of anxiety that comes from social media. There are a ton of images on the internet of what the perfect body should look like, and teenage girls do whatever they can to make themselves look like models. Ellen Feldman’s article, “Social Media Use and Disordered Eating in Young Adolescents,” says that “social media use and DE [Disordered Eating] behaviors and cognition are common in young adolescents’ (Feldman). This shows that eating disorders are becoming more and more common because of social media. Anxiety is a bigger problem for teenagers today because social media pressures them with certain expectations.

Although staying in touch with friends through social media can be good, it can negatively affect mental health. Many teenagers struggle with mental health issues, and a lot of those cases are acquired through social media usage. The Mayo Clinic Staff argues that ‘social media that are humorous or distracting or provides a meaningful connection to peers and a wide social network might even help teens avoid depression’ (“Teens and Social Media Use: What’s the Impact?”). Even though social media might help some teens avoid problems like depression, either being ignored or receiving insensitive comments can be so hurtful. Ehmke’s article explains that through social media, ‘Kids now know with depressing certainty when they’re being ignored’ (Ehmke). Teenagers need to limit their time on social media because it can be unhealthy for their mental well-being. The article, “Problematic Online Behaviors among Adolescents and Emerging Adults: Associations between Cyberbullying Perpetration, Problematic Social Media Use, and Psychosocial Factors,” explains that ‘it was found that the teenagers emotionally invested too much in social media during night and day, had low sleep quality, low self-esteem, high anxiety, and high depression levels’ (Kırcaburun et al. 894). This is proof that the more time teens spend on social media, the more likely it is for mental health issues to evolve.

Addiction problems, cyberbullying escalations, and mental health issues are all examples of unhealthy effects that are caused by social media. Since many people are under the spell of social media, they do not know what to do without it. Perhaps some people don’t even realize they have an addiction problem. Teenagers in particular cannot imagine what their lives would be like if they did not have social media. All social platforms keep our world interconnected. Even though the beneficial intent is to give people the ability to stay in contact from anywhere around the world, it comes with downsides. While it is unlikely that anyone is going to stop using social media, everyone can still be more cautious when they do use it. Social media alone is not the problem. The problem is how people choose to use it.

Disadvantages Of Media Development

Media development refers to change that occurs over all forms of media. It can be influenced by many factors; rule of law, how supportive diverse views are by society, freedom of expression, the attitude of journalists. This essay will focus on how whether the development of media had been a positive or negative impact on society. The publication of the World Wide Web to the public in 1991, which allowed users to build websites of their own, marked the start of media is accessed by the public and how they retrieved information. In order to understand about society and to get informed, the people rely on the mass media sources such as television, newspapers, radio, news that are accessible online etc. This is one of the primary sources of information for the public.

Media can create a very strong influence in the public’s mind which can potentially lead them to changing their opinion regarding a certain subject. Media has become a vital part of our life, we become up-to-date via media, and it could be argued that in some cases the public believe blindly what has being portrayed through media without knowing or questioning the authenticity of the news they hear. The more susceptible portion of the public fail to think about the validity of the news sources they are acquiring information from, nor do they question what their underlying motives are. Nowadays, many believe that media and media culture has gained an upper hand over the general public’s thoughts and opinion.

The media arguably controls what citizens see. This is because they only make available to us the news that is a priority to them. The problem with such news is that its focus is likely to contain subjects that will raise their news value and increase their rating. With the time and as new technology develops, the media needs a new definition in a more general way, so that it includes any technological tools that also have communication roles.

Over the years, the modern-day media has developed so much that we acquire a vast variety of data at our fingertips, wherever we are now we get information about the world from any location. Sitting back at home we get informed what’s happening in other part of the state or country, this development has taken the media into another level.

Media is one of the biggest and growing commercial industries to date, if they are not able to retrieve eye catching news, they create one. The technology has made it easy too for this. This is because online news is far less demanding in terms of having authentic news sources. With the high turnover of news posts and articles, writers are far more fixated on producing news to either meet targets and deadlines, that they are spewing out unaccredited news. The rise in technology has made the news spread among the globe in a fraction of seconds.

The increased volume of internet mediums such as blogs, forums that are now available at everyone’s fingertips means that media has a much more increased capacity for jobs, income and revenue. Now we can see that there is more online journalist, this platform has given a new job opportunity for the people. Now everyone can access news, it has become more convenient for the people. media has portrayed different cultural practices and which made another cultural group to see different cultural practices.

Media has educated people through television and radio programmes. it has benefited many people with it. Children have learned gained knowledge by the quiz programme animal programs which comes in television and radio programmes. The media has also served as good platform for entertainment, it helps people to understand each other and embrace their difference.

As a coin has two sides even media has as a bitter side to it. The media makes people spend too much time on the internet, viewing television. A form of addiction could be argued to develop in people, especially the younger generation, who have grown up with modern technology to hand. A negative consequence of this is that socialization with family, friends and neighbours is jeopardised, thus leading to individualism. Therefore, the development of media may not always be for the best if it impedes social characteristics. Furthermore, the glamorisation of alcohol and drug use through media and advertising, portrays to the public an ideal that they should aim to and if not intentionally, unintentionally promotes this to the more susceptible to follow through.

Furthermore, not all the content in the media is suitable for children and restricting the audience that has access to any sort of media is extremely difficult. Once a piece of information is released into modern media, it is nearly impossible to control how it spreads, and who will gain access to it.

A further disadvantage of media developing more is the unending increase of fraudulent users, imposters and hackers. As a result of how fast media and technology is developing, there is unlikely to be related laws governing that area, which means that it takes longer to find those committing online crimes or crimes using newly developed technology.

Bullying also takes place because of the internet as many mediums of media, online news forums, blogs give people behind a screen the freedom to write anything and everything they want, with zero question of authenticity and no supporting evidence. This thereby miss informs the general public and also spread rumors about things and situations and make them panic and also sometimes in extreme cases cause riots. Media has developed in many ways, and still has a long way to go. Over the decades the changes have being magnificent, from print media to electronic media, from black and white movies to colour three-dimensional and four-dimensional movies and also animation movies. The media has developed in a significant manner across the world. New technologies have been accepted and every institution is updating itself with the new media change. Media development has caused society to forcefully change and adapt the new technology. This development has made things much more easier and pleasing but everything has a small side effect too. Likewise, the emergence of more technology causes people to fall into the lazy pit. People become less productive and their lives revolves around more of the online electronic world, thereby they a forget the real outside world. In the long run, developments themselves are a positive thing when used responsibly, otherwise, they are of no use. You should be the one using media, it should not be the media using you.

Influence of Violent Media on Human Misconduct

One of the biggest debates in today’s society is whether Violent Media can be accused for Human Misconduct. Violent Media can be defined as visual portrayals of acts of physical aggression by one human or human-like character against another (Huesmann, 2007) but this isn’t exclusive to solely visuals, as its been noted that even violent lyrics in Music can lead to aggressive acts (Fischer, 2006). In fact, this can be through any source of media that consumers can consume any information that depicts violence. Violent Media dates back to the 1600s, around the time where Newspapers came into fruition during the Medieval Days (Stephens, 2012). A few hundred years later, it became the main source of violent propaganda during both World War 1 and 2. Violent Media is still used today, and it can be argued that it’s one of the main contributors for Human Misconduct.

Violent Media saw a huge increase, particularly in the 20th Century. In the 1920s, Movies were becoming popular. However, there was a rise in concern for content in some Films. There were worries over the effect that Movie Depictions of Sex & Violence had on Children. Members of the Public put it to the Film Industry to act on this. Organizations had carried out studies amongst Children and Young Prominent Scholars from the late 1920s to the early 1930s to delve into the impact that these Movie Scenes have on them. In many of these Studies, People had been reported as having imitated Movie Characters and having fused Scenarios from Movies as part of their play behavior and everyday lives as Children. A perfect example of the results of these Studies can be taken from The Payne Fund. The Payne Fund is a privately funded foundation in the US and provided needed funding that the US Government wasn’t funding at the time. The Studies carried out by The Payne Fund showed that more than an overwhelming “75 Percent – of the fifteen hundred films that were studied could be categorized as dealing with crime, sex or love.” Most of the respondents in the Study also displayed a huge influence of the Crime Scenes on their everyday lives (Blumer, 1933). In the early 20th Century, the Viewership of this sort of content throughout Film & TV was very new and possibly exciting for Viewers so the impact this had on Viewers would’ve made for it to influence society to act in certain ways in Public. To add to this, there was very little censorship on Content.

The 1950s saw a significant rise in youth crime and juvenile delinquency. Governments started to discuss violence in Radio & Television, and it’s influence on Children & Youth. By this time, Television Licenses were granted to just over 2 Million Members of the British Public (Vahimagi, 2014). This shows that very few had access to a Television, and Youths particularly could have shown an interest in taking inspiration from what they had seen on TV. This issue with Youth Crime continued through both the 1960s and the 1970s. In 1969, the Report of National Commission on the Causes mid-Prevention of Violence declared TV Violence as one of the contributors to Society’s Violence Problem. In the 70s, Court Cases investigated the liability of TV in cases of real Violence. Domestic Violence became an increasing concern in this decade. This was the time where “words like ‘domestic violence’ and ‘battered women’ were coined, illustrating the fact that this was a social, not just a private, problem (Ashcraft, 2000: 3; Loseke & Cahill, 1984: 296; Yllö, 1990: 39). From this, Domestic Violence entered the Media and the number of reports of these incidents peaked heading into the 1980s. However, early into the rise of Domestic Violence, there were inaccurate reports or reports in an unrepresentative way (Dobash & Dobash, 1992) (McManus & Dorfman, 2003).

The 1980s saw the real rise in Media Violence. Moral Panics were high due to the new Violent Video Game releases. Examples include ‘The Texas Chainsaw Massacre’ released in 1983 which received many complaints from the Public as being very distasteful and gory, and setting poor examples for the Children that inevitably ended up playing the Game. The Video Game and Film Industry also coincided with each other when it came to Violent Content. One of the biggest instances of this came with both ‘Halloween’ the Horror/Thriller Movie that came with a Video Game based on such. Both Games contained enough Adult Themes and Violent Scenes to have it removed from Store Shelves. Some businesses even “refused to stock it completely, or in some cases, hidden the Games behind the Counter” (Lamble, 2013). There was an eruption of Protests for such Games to be completely banned set up by Parents and Family Members concerned for the Content that their Children were viewing and indulging themselves in to, particularly in 1983, for the Games mentioned and in particular, ‘Custer’s Revenge’.

One of the most Violent Games ever to have been reported is the 1993 Game, ‘Night Trap’ was one of the most talked-about issues in the December of that Year. It was cited as ‘shameful, ‘ultra-violent, ‘sick’ and ‘disgusting’. It was also described as “encouraging an effort to trap and kill Women.” Officials in the Government found disgust at scenes involving one of the leading Female Characters, ‘Lisa’. They felt this was very insensitive and distasteful and provided an awful outlook on how Women in Society should be treated. Another game focusing on in the 1993 Discussions between Parliaments was ‘Mortal Kombat’, described as the first Video Game to feature lifelike, realistic Violence. However, unlike the previously mentioned Games, this Game managed to stay in Stores as around this time, there was the formation of the Entertainment Software Rating Broad (ESRB) in 1994. They overturned the potential government regulation, and instead assigned age and content ratings to Game Releases.

Towards the latter half of the 90s, Violent Games & Media started to be treated as much more of a legal issue. Jack Thompson, an Anti-Video Games Activist and Attorney, filed the first of what was soon to be a huge number of Lawsuits claiming that Video Games were largely responsible for violence perpetrated by Teenagers. This lawsuit was filed on behalf of the Parents of 3 Children that were killed in the Shootings at the Heath High School in the US in 1997. The Investigations carried on the Perpetrator showed that they had regularly played various Computer Games that depicted Violence and accessed pornographic websites and owned a Videotape of “The Basketball Diaries” which depicts a High School Student thinking about shooting his Teacher and Classmates. The Lawsuit claimed that the Producers of all this Content were ignorant to how distributing this content to a Minor would desensitize them and make them more prone to Violent Behaviour. Violent Media in Video Games has also been a huge catalyst in conversations for tragic events such as the Shootings at Sandy Hook Elementary School in 2012. A common occurrence in these Events were that the Suspects were exposed to Violent Media at Home through Films and Games (National Coalition Against Censorship, 2012). In 2003, both Ofcom (The Office of Communications) and PEGI (Pan European Game Information) were set up to regulate TV & Radio and Gaming respectively.

There are a few Theories that had been set up to find a common correlation between Violent Media and Human Misconduct. The Social Learning Theory, set up by Albert Bandura, set out to prove that Children could possibly become aggressive from seeing others do the same (Bryant, 2008). Bandura showed Children a Video of an Aggressive Model and the Model messed around with tinker toys but then changed their focus to a Bobo Doll and became violent towards it. They punched, tossed it and kicked it. Verbal Comments were also made. They then left the Children in a room with a Bobo Doll to see if they too will act in the same way they had seen from the Model. It was found that the Children involved in the experiment acted exactly how they witnessed in the Video. However, with this came criticism as it is difficult to generalize from aggression to a Bobo Doll, which is intended to be hit, to person-on-person Violence. Because of this, another Theory built on Social Learning Theory. This is known as the Social Cognitive Theory and suggests that aggression could possibly be caused by learning and equipping aggressive scripts. It is believed in this Theory that repeated exposure to Media Violence can cause emotional adjustment so that anxiety and disgust levels weaken or completely diminish. An example of this could be from a 2016 Study where a group of College Students were randomly assigned to either a Non-Violent or a Violent Video Game for 20 Minutes, and then were shown a 10 Minute Video of Real-Life Violence. The results of this shown that the Students that played the Violent Video Game were less affected and less sensitive to the viewing, as opposed to those who played the Non-Violent Game. Social Cognitive Theory has been argued to be the most powerful example of Media Violence Effects for many Years, despite criticism (Freedman, 2002; Savage, 2004) on how these Theories are outdated and should therefore be retired (Ferguson, 2012).

Another Theory to make note of relating to the possible link between Media Violence and Human Misconduct is the Moral Panic Theory. This suggests that concerns about new media are outdated and recurrent. It’s believed through this Theory that a society predetermines a negative view on a new medium that most typically is not used by the elder generations and the most powerful members of society (Gauntlett, 2005). Studies and Research Positions by Intellectuals and Politicians mostly confirm the pre-existing belief, as opposed to dispassionately observing and evaluating the issue. Eventually, the panic thins out over several years or decades, but they resurface when another new medium is introduced. From my findings, I can tell that Violent Media is most definitely a huge catalyst in the rise of everyday Human Misconduct, both in small levels and in extreme cases. However, my research into the Theories involved in Violent Media can show that it’s loose to say that all real-life violence can be stemmed from what suspects have seen through TV, Film or Video Games. This last decade particularly has seen a rise in crime, particularly involving youths that have been exposed to Violence in the Media and that has been a common finding in most cases involving Youth. Research conducted in 2017 had shown that Social Media is also a big cause in promoting and inciting gang culture and violence (Peterson, 2017). With the rise in toxic politics and culture particularly today with issues such as the Brexit debate, this evidence can be linked to much of the left-wing and right-wing members of society having toxic disagreements, particularly in an online world. This is also in my opinion, a direct result from Television Propaganda.

In conclusion, I have found that there is a huge correlation between Media Violence and real-life Human Misconduct. I also, however, don’t think that the Media is the sole cause for Violence. The People we surround ourselves with can also be impactful on the way we act in society. Also, Violent Media cannot excuse any wrongdoings. We all individually choose to be influenced by different things and if we have chosen to be influenced by Violence we’ve seen through the Media or People we surround ourselves with, that’s very much on our own selves and is not a way to justify our ill actions. A huge part of our mental health is what we consume and I think we have to determine what is right for us and what we need to let go of before we become affected by those particular sources, and become much more dangerous to be around, and become a bad influence on others.

Representation Of Native American In Media Sources

Throughout the history of the United States of America, Native Americans have been represented in many different ways through various media sources. In films, they are depicted as evil savages who are out for blood with a tomahawk in one hand and a scalping knife in the other. In novels, they are all put together in one monolithic body with one set of practices and beliefs. Media giants are out to do whatever they can to draw in audiences, so they will resort to all sorts of measures in order to achieve that. However, not only were they portrayed incorrectly but also were forced to go to boarding school to eliminate their traditional ways of life. So at the end of it all, people are misguided and expected to see them as tomahawk carrying savages while their roots slowly diminish from their lives. In her novel, “Miko Kings: An Indian Baseball Story”, LeAnne Howe tells the story of a Native American baseball team by using original and fictive documents, like newspaper clippings and journal entries. Throughout her story, we see many instances of misrepresentation of Native Americans and their culture, like certain expectations to act or dress according to stereotypical depictions. By doing so, Howe is able to emphasize the vast amounts of misrepresentations and assimilations that Native Americans had to endure while living in the United States and throughout its time periods.

To start off, Native Americans starred in films that completely misrepresented their culture and overall appearances. In Miko Kings, the opening prelude describes a film set getting ready for the movie of the baseball team. The producer, Carl Laemmle, got the team to wear modern clothes to “represent savagery gone civilized” (Howe, p.7). He then tells “the Choctaws to ‘act jolly’ as if they were enjoying wearing long johns, socks, and tight shoes” (Howe, p.7). Here, we can see that in order for the film to be shot, the Native American baseball team must wear normal clothes because that symbolized a civilized society. This is an example of the misrepresentation of Native Americans during that time period because they were seen as savages because they did not conform to society’s expectations, like wearing jeans and shoes. The obvious truth is, no one was savage, it was just the ideas of the film industry to make people assume that. Moreover, in the actual film, His Last Game (1909), an Indian star pitcher, Bill Going is killed by “swift Western justice” after enacting self-defense (“His Last Game (1909)”), according to centuryfilmproject.com. This is important because Bill was never allowed a trial, let alone a lawyer to properly accuse him of his actions. This shows how Native Americans were shown in films, as uncivilized people that are only served “swift Western justice”. If Western justice includes the amendments to a trial and legal representation, then were these not applied to Native Americans? Overall, it seems that the point of films was to label Native Americans as people of barbaric cultures that are simply worth their stereotypes to help earn money for the box offices.

Not only were films an issue to Native American representations, but also boarding schools posed a problem as well. Boarding schools were created by the American government to eliminate traditional ways of Native American life and replace them with mainstream American culture. According to the National Museum of the American Indian, boarding schools separated Indian children “from their families and cultural ways for long periods, sometimes four or more years” (“Native Words Native Warriors”, 2007). These children were then subjected to erasing their cultural identity, by cutting their hair and wearing modern clothes. The effects of this are life long because not only were they no longer connected to their culture, but also they were humiliated for it. Hair was a symbol of identity to them and when cut, it erases that. They were even forced to give up their Native names and take on English ones. Basically, their culture and self-representation were all slowly being diminished while they were in these schools. Furthermore, in Miko Kings, Howe writes, “Hope’s the kind that needs someone around to tell him what to do. Damn boarding schools” (Howe, p.196). Clearly, Hope’s experience at the boarding school has made him completely dependent on others, which restricted him to think for himself. Another example is in Ezol’s journal, specifically during her days at boarding school. Ezol writes, “The girls of our school are taught to sit quietly and learn good habits of sewing and cooking” (Howe, p.138). It is clear that the boarding school pushes modern American influences onto these girls at a young age without letting them embrace even a modicum of their own culture. All in all, these boarding schools were created by the American government to erase all traces of tradition and assimilate everyone into American society.

So how do these items go on to affect the future of Native Americans, like today? Well, we already see some of the effects in Miko Kings, like Hope’s inability to think for himself and Ezol’s inevitable assimilation with American influences. However, there is more to this than just the two people in the book. According to The National Native American Boarding School Healing Coalition, the impacts of boarding schools include “loss of language, loss of parental power, loss of sense of community, and weakened nation structure” (“Impact of Historical Trauma”). In addition, the 2014 White House Native Youth Report lists the major issues, like suicide rates and poverty. The report states that “Native children are also 70 percent more likely to be identified in school as students with an emotional disturbance […] suicide is the second leading cause of death for Native male youth in the 15 to 24-year-old age group” (2014 Native Youth Report, p. 24). This is significant because emotional disturbances in schools can be caused by bullying or simply the feeling of being left out. All of this can then be summed up to how Native Americans are being mistreated by how society views them, leading to humiliation or torment. The report also states that “The poverty rate among American Indians and Alaska Natives was 27 percent compared to 15 percent for the nation” (2014 Native Youth Report, p. 22). The reason for this is because of the designated reservation lands due to assimilation and so while everyone else’s income rises, the income of American Indians continues to stagnate. So we see that there are many negative effects that comes with decades of societal oppression and forced assimilation with educational progress at the center being hindered by poor infrastructure.

Ever since the start of our nation, Native Americans have been subjected to our harsh, cruel actions and policies. Powerless and unable to fight back, they endured our nation’s horrible policies, like boarding schools, and our society’s negative views. Even after overcoming these obstacles, they still were met with a plethora of issues, like health and socioeconomic status. Authors like LeAnne Howe was able to give readers insight into what Native American life was like during the 1900s through her book, Miko Kings. Government reports and organizations, like the White House Youth Report and National Native American Boarding School Healing Coalition, presented statistical data that showed the poor conditions that Native Americans have, despite living in a country that is supposed to have prosperity and success. The difference between one hundred years ago and today is really not significant. However, federal and state officials are making improvements in a number of areas, including education and health, but lack a significant increase in financial investment and political support, so the path forward is uncertain. We as a nation have progressed through many tough times, like the Great Depression or the World Wars, but we have yet helped progress the ones that have been here since the beginning.

Evaluation Essay on Soundcloud

SoundCloud is an audio distribution site, where users can record, upload, and promote their soundtracks. SoundCloud enables you to tune in the same number of tracks you need yet just permits you to download tracks whose downloading is allowed by the track owner. Downloading playlist songs is much the same as the single-track download. Simply discover the playlist URL and open the SingleMango site. The URL can be inserted in any of the textboxes which have the option to download either the single track or numerous tracks. A few playlists have as numerous as 450+ songs. If you utilize other driving downloaders, then it’s going to require some investment for you to download the playlist. Even, stacking the download joins for the playlists going to be a period-taking thing. The claim to fame of the SingleMango is that everything necessary to download a whole playlist is just 3 seconds, while others take 78 seconds to download the same.

Social media has helped numerous individuals to get celebrated the world over. Huge numbers of us accept that just Facebook, Instagram, and Twitter can put somebody on the map around the world. In any case, generally speaking, individuals don’t have the foggiest idea about that for musicians SoundCloud is a perfect platform for glorification.

SoundCloud is loaded with individuals who love music just as support it. This is a superb platform for both the individuals who need to pull in the attention of individuals and to positively shape the music industry. It is difficult to stand out enough to be noticed. It takes a ton of hard work and motivation. But, one more thing you have to take a shot at – is promoting you among others. Individuals for the most part avoid this significant step.

It will assist you with getting more followers, likes, comments, reposts, and downloads. It seems like an easy breezy, yet as a general rule, it isn’t.

The smart move is to enlist some service provider who can promote your work, while you are taking a shot at creating new content. SocialBoss is the best service provider around the web. We offer you the best quality arrangements, and they will most likely fulfill you.

There is constantly an inquiry that emerges for some, – for what reason do individuals download SoundCloud tracks? It is notable that people buy what they need or like. Similarly, people or users download just the music they love, or they need to hear over and over. Having more downloads shows that individuals adored the work you made for them. They need to hear it persistently.

SoundCloud download tracks likewise have benefits, including:

    • Great support

Having your own fan club is a major thing. This does not just imply that you have become a renowned individual. In any case, it additionally implies that you currently have individuals who bolster your work. If individuals on SoundCloud don’t see you, don’t settle down for it. You can get incredible help If you utilize our services to download your content. If you have a lot of downloads on your profile, it implies that individuals bolster what you make for them, and they need to hear more from you. It makes you a well-known and widely listened to musician.

    • Massive Audience

SoundCloud is fundamentally a platform for individuals who make music, however, we don’t understand this is additionally a spot for music pundits and lovers. If you have a lot of downloads on your music, then there is a once-in-a-lifetime opportunity that you will have the option to pull in the attention of these pundits and lovers. It can also put you on the map among the people who pursue these pundits. Utilizing our services, you can get many downloads for your content and for yourself.

    • Wide Exposure

We can give you the number of downloads on your SoundCloud account you have to get to have extensive exposure. You simply need to reveal to us the number of downloads you need. You choose, make a request, pass payment, and look out for your service.

    • Get Contracted

A few people who chip away at music are dreaming of going into an agreement with a monster label. But, it is difficult. There are various artists, who need to make the most of this opportunity, the question is, – by what method will they do it? With getting increasingly more downloads on your SoundCloud track you have more opportunities to stand apart among the others. Some record companies can notice you and sign up for collaboration, or even a contract! However, with a recognizable number of downloads, you have a greater opportunity to be marked to something big.

Television Has Had a Positive Impact on Presidential Elections: Synthesis Essay

Since the beginning of television in the 1940s, it has played a major role in marketing, commercials, and most intensively—most controversially— in presidential elections. Since 1960, presidents discussing their political ideology is not a guarantee for presidential victory, rather it is character, demeanor, presentability, and more than determining the verdict. This is all facilitated by media outlets. However, as the media has played a critical role in providing information and exposing corruption, the magnitude of manipulating information, introducing beauty standards, and weak unification has had a negative influence on presidential elections.

It is well known that just like people manipulate numbers to prove a point, that media coverage manipulates presidential video clips, and cut-out tweets to prevail a message—their own message. In Source F, the news program “Nightline” is known to take boring segments of a political debate and twist them into a short, concise video alternating what expressions, voice range, and political viewpoints they want to showcase on their network. Most people justify this by mentioning that it is to express political viewpoints in a short amount of time or make it more appealing. However, all the “Nighttime” programs and many other networks are doing is cutting out what they want to show, eliminating what they do and don’t want viewers to know which can be harmful and cause inaccurate images of presidential opponents.

In the first-ever presidential televised campaign in the Kennedy-Nixon presidential debates, it would seem most logical that with greater access to opponents’ viewpoints, more people would be inclined to listen. But the exact opposite has occurred. It appears that the televised campaigns favored Kennedy because of his younger, handsome appearance as opposed to Nixon’s bland and boring face. This is shown in Source C as “looks triumph content” and looks are what determines a president, not presidential readiness. It goes even further to remark that as people liked Kennedy more on television, the exact opposite was for radio. Showing that beauty, once again, triumphs presidentially.

Source A claims that television in the presidential election has unified us, that the “people” have become a “nation” again increasing “public communication”. However, is this really the case? Many claim the Kennedy-Nixon elections unified the nation in a time during the Cold War, but as mentioned before is selecting a prettier president over an uglier one showcasing unity? Back then it would seem that the nation was unified in watching the first-ever televised campaign, but that was only due to the fact that it was something new not that it actually had an impact. Nowadays it is almost impossible to unify a nation. With party lines forming rigid entry lines, the general public is forced into a polarized system of pick-an-choose. Not very unifying.

With increasing polarization, it is easy to miss the negative aspects of the media in presidential elections. But as we analyze deeper into the matter, the hidden codes of manipulation of video clips, viewership perspective on beauty, and false hopes of any sort of unification create a larger divide that would otherwise have been smaller.

Essay on Media and Teenage Pregnancy

Adolescents in the United States have an unlimited amount of access to a multitude of different types of mass media, including television, music, movies, and the Internet practically social media sites. The majority of these adolescents tend to utilize their time focusing on the media rather than the education they receive in school or their parents. The majority of this content idealizes being sexually active, including different types of sex messages with dialogue and content. Few of these diverse messages and content in the media include any type of information about being safe by using contraceptives and being mindful of sexual health. These articles review discuss the effects of sex education and the media on teen pregnancy and adolescents being sexually active (Manduley, A., Mertens). It also discusses different ways that being sexually active is taught in the education system and how the different types of media play an effect and influence adolescents in their day-to-day lives.

The media may glamorize and portray teenage pregnancy but it plays a significant role in sex education because television shows are giving young women fame for being teenage mothers and they are being paid to be a part of this. Negative sexual health messages are shown because the girls on these shows are asked if they were trying to be safe by using contraceptives and they explain that they were not doing anything to engage in protected sex (Manduley, A., Mertens). Teenage pregnancy may be correlated with the nature of sex education and the media. This is a significant issue because adolescent women do not comprehend the cost of hospital bills, clothes, food, diapers, and doctor appointments. More than half of all teenagers who have a baby will not graduate high school.

There is not a federal mandate to teach sex education in public schools and less than half of all public schools in this country offer information on how to obtain birth control. Part of it may also be that society has not come to the reality that adolescents are sexually active. This type of attitude may endanger many young teens who could possibly become pregnant, and be at risk for STDs, HIV, or AIDS.

Former President George W. Bush spent $135 million to encourage adolescents to “abstain from sex as their only form of birth control”. These types of programs often restrict students’ access to information on sexuality and contraception. These types of programs also often exclude a lot of basic information like puberty and sexual reproduction and also contain little to no information about pregnancy and disease prevention other than abstinence (Chris Trenholm).

The American Economic Association is, “the study of labor, land, and investments, of money, income, and production, and of taxes and government expenditures” (aeaweb.org). Economics is a relevant discipline it is a significant part of how much money sexual education is allotted for public schools, but also how funds are used to determine what kind of education children will receive. This also raises the question, of who provides the funding and who decides what information to teach or omit. The article reviewed, “Impacts of Abstinence Education on Teen Sexual Activity, Risk of Pregnancy, and Risk of Sexually Transmitted Diseases” by Dr. Christopher Trenholm. Dr. Trenholm has a bachelor’s degree in Mathematics and Government from the College of William and Mary and a PhD in Economics from the University of North Carolina at Chapel Hill. Currently, Dr. Trenholm works as a senior economist and associate director for health research at Mathematica Policy Research, Inc. (NASHP.ORG).

The article begins with facts and figures of how much federal funding is used towards sexual education. Trenholm states that abstinence-only programs have grown rapidly over the last few years, gaining financial support and being forcefully matched by states at seventy-five percent. States receiving funds upwards of fifty million dollars will then be combined with state-matched funding resulting in eighty-seven and a half million dollars to teach abstinence-only to prevent unwanted teen pregnancy and unwanted STD transmission (Trenholm et al. 255). The article compares and contrasts 4 different sexual education programs with an emphasis on abstinence. This is just a sampling of different federally and state-funded programs that are being offered in public schools around the nation to children of different races, ages, and financial backgrounds (Trenholm et al. 255-277).

Economics is specifically relevant to teen sexuality and sexual education in schools because it is the basis of how we develop within society and how we behave as a part of it. The internet and social media platforms have negative health consequences due to a false belief in privacy leading to more provocative behavior and discussion around drinking, sex, and violence. Social media may also provide increased access to partners who are more experienced, leading to increased communication about sex because of the perceived privacy of social media. Those who are more active on social media could partake in more risky behaviors because of a larger peer network influencing their attitudes and social norms. Although these findings indicate a decrease in high-frequency SMS and Facebook use between baseline and follow-up, this does not necessarily imply a reduction in overall use.

Humans spend an excessive deal of their evolving life inside social institutions learning how to build and nurture relationships with little knowledge of how healthy relationships are formed or maintain a significant counterpart to that law has been an increase in private sector teen pregnancy prevention work, led by the National Campaign to Prevent Teen and Unplanned Pregnancy. The National Campaign has spearheaded a trend of utilizing new media technologies, such as social networking websites, mobile and smartphone capabilities, and online gaming in teen pregnancy prevention. This article examines the social-media-based work of the National Campaign, showing the heavily disciplinary and moralizing functions of these strategies and their role within a new construction of social welfare. It argues that these tactics form a redefined notion of the social safety net based on a vision of citizens distributing vital, attractively packaged information among themselves via a privatized cybernetwork in order to maintain social well-being through the cultivation of proper sexual and reproductive behavior. Within this framework, teen sexuality emerges as the most urgent target for discipline and management. Viewed as impulsive, naive, media savvy, and trend-obsessed, teenagers appear to require provocative market-based interventions in their most intimate moments. Grounded in the neoliberal discourses of multiculturalism, market rationality, and intimate citizenship, this teen pregnancy prevention work ultimately serves to obscure and undergird the punitive work of welfare reform and its deepening of inequalities based on race, class, gender, and sexuality ed.

“Effective approaches to reducing adolescent unprotected sex, pregnancy, and childbearing” by Dr. Douglas Kirby. “Dr. Kirby received his PhD in Sociology from UCLA in 1975. For the past 25 years he served as Senior Research Scientist at ETR Associates in California, USA”. He has written numerous articles on the sexual and reproductive health of young people. Dr. Kirby, “is widely recognized as the leading world expert on sex, relationships and HIV education curriculum standards” (UNESCO.org). Dr. Kirby’s article focuses on comprehensive sexual education programs that meet a specific criterion. The programs must include,

(a) the study was published in 1980 or later, (b) the study was conducted in the United States or Canada, (c) the program targeted adolescents of middle school or high school age (roughly 12 to 18), (d) the study used an appropriate experimental or quasi-experimental design, (e) the sample size was at least 100 in the combined treatment and control group, and (f) the study measured impact on sexual or contraceptive behavior or pregnancy or childbearing (Kirby 51).

Of the many studies conducted and researched by Dr. Kirby, he found that comprehensive programs that covered both abstinence and contraceptive use/ STD awareness did not show an increase in teen sexuality. The onset of sexual exploration was also not found to begin at an earlier age when introduced to a comprehensive sexual education program (Kirby 51-52). Comprehensive programs were found to decrease the number of sexual partners, lengthen the time teens waited until they had sex, and increase contraceptive use (Kirby 52-55). Dr. Kirby found programs that also included community volunteer work and involvement along with clinical visits to learn about how to identify STDs were among the most effective (Kirby 54-55). Implementing comprehensive programs also showed significant financial impacts. “That study found that for every dollar invested in the Safer Choices program, $2.65 in total medical and social costs were saved. The savings were produced by preventing pregnancy and STDs, including HIV (Kirby 53). The research conducted in Dr. Kirby’s article showed that educating teens leads to better decision-making and more knowledgeable teens when they do decide to become sexually active.

It is important to the awareness of young adolescents who are sexually active and do not know or understand the precautions that need to be taken if they choose to do so. Many of the research articles showed that the educational system is not doing justice to its students because for the majority the only sexual education the adolescents receive are abstinent-based approaches. Many young adolescents are receiving their information from different forms of mass media like television, movies, magazines, video games, and the Internet (Harris, A. L). A lot of the popular media tends to glorify being sexually active and does not look at how to be safe like using contraceptives and the different types that can be used. This is imperative because numerous adolescents are being influenced by the media.