Category: Marketing

Overview
You are the Director of Marketing at a Fortune 500 company. The Chief M

Overview
You are the Director of Marketing at a Fortune 500 company. The Chief Marketing Officer (CMO) has asked you to prepare a Campaign Brief for the executive team. A brief is similar to a memo but, whereas a memo is mainly informative, a brief recommends a course of action. Your brief in this case will focus on the product or service that you have chosen to promote in your Marketing Campaign in this course.
The purpose of your brief is to summarize your market research thus far and to present your strategy for marketing your product or service. Since the CMO and executive team are busy, high-level stakeholders, a brief is an appropriate way to keep them informed without taking up too much of their time. To meet this goal, your Campaign Brief will be short and concise – only two to three pages long.
Leverage what you have learned in the first three weeks of this course, including the textbook readings, Week 2 Lecture Notes, articles, and videos. You will also need to conduct additional online research to be able to complete this assignment.
Instructions
Use the Assignment 1 Template document provided on the Week 3 Overview page in this course. Save the Assignment 1 Template with your first and last name in the filename. Then work through the content items (sections) shown below. The headings mirror the sections in the template and provide you with detailed prompts for each section. Use the prompts to ensure that you include all required content in each section. 
HEADER
In the header area, enter the due date, your name, and the name of your product or service. 
A. PRODUCT OR SERVICE
Briefly describe the product or service you have selected for your marketing campaign. Explain its basic or core functionality in satisfying a customer need.
What are key features of your product or service? Be brief, but provide context. For example, use the format “Feature: Brief description of the feature and its benefits.”
B. BUYER PROBLEM
What consumer “need” does your product or service address?
What are the core results your buyers are seeking?
C. TARGET AUDIENCE
What are the key demographics and characteristics of your target audience for this campaign?
Is your target audience one segment, or should it be divided into two or more segments? If so, what are those two or more segments?
D. VALUES AND BELIEFS
What are the top two or three underlying values and beliefs that you will target for this campaign?
For each value that you have listed, provide a short description.
How can your campaign connect the product or service to the values of its buyers?
E. MARKETING MESSAGE
What are the top three differentiators (points of difference) that distinguish your product or service from similar offerings sold by your competitors?
For each point of difference that you have listed, provide a short description.
Write a short value proposition for this campaign in a manner that is engaging but succinct.
F. REFERENCES
You should conduct research so that you will be knowledgeable on your target market, segmentation and other critical factors in developing a sound plan.
Cite each reference in the body of the brief, using the format from the JWMI Writing Standards Guide.
Citations are required for any references to market data or third-party sources.
Submission Requirements
Submit as an MS Word document, using a professional font (size 10-12)
Use the Assignment 1 Template provided in your course.
Do NOT include a Cover page, as this is a professional brief and not a paper. Instead, use the spaces that are provided for your name, the date, etc. in the template.
References must be included and provide information that enables the reader to locate the original source. Application and analysis of course materials and resources are expected, and additional research is welcome.
Your Campaign Brief should be two to three pages in length, including your References list. 
Please review all the attachments for additional directions and resources. I also have added additional resources below. 
Godin, Read the following section:
Step 5: Marketers with Authenticity Thrive
Kotler et al., Chapter 1: Power Shifts to the Connected Customers
Kotler et al., Chapter 2: The Paradoxes of Marketing to Connected Customers
Saltis, How to Become a CMO: 26 Must-Have TraitsLinks to an external site. https://www.coredna.com/blogs/how-to-become-a-cmo 
Salpini, Are CMOs failing brands and are brands failing CMOs?Links to an external site. https://www.retaildive.com/news/are-cmos-failing-brands-or-are-brands-failing-cmos/574594/ 
Bowden, What is SMB Marketing? 10 Effective Tactics to Skyrocket Your SMB MarketingLinks to an external site. webfx.com/blog/marketing/what-is-smb-marketing/ 
Barsoux et al., Identifying Unmet Needs in a Digital Age 

•20 Minutes worth of content
•LO 4 Design a rebrand for a sporting entity in li

•20 Minutes worth of content
•LO 4 Design a rebrand for a sporting entity in line with online and offline activation
•LO 5 Execute brand strategies in relation to stakeholders
•LO 6 Determine key attributes including the use of new technology in developing branding strategies for sports brands
•LO 7 Lead sessions which demonstrate skills in communication and dissemination of practical branding approaches
MINIMUM EXPECTATIONS
Can redesign Leyton Orient
Logo
Kit
But MUST include a process for colour blind supporters
This redesign can be for One game or for One Season- Depending on what you are doing
Presentation MUST include
Aim
Objective – Short term, Long Term Details of redesign
Segmentation of Market
Application of Aakers Model
Details of NEW offline branding
Details of NEW online branding
Key dates and locations with JUSTICATION of placement of adverisemeng strategy
USE ENGLISH LANGUAGE ‘organise’ not ‘organise’. Include pictures and colours. Will upload helpful information.

This assignment features my company, Oceanview Landscapes, located in Southampto

This assignment features my company, Oceanview Landscapes, located in Southampton, NY. The website is oceanviewlandscapes.com. I’ve attached the guidelines and past examples. If needed, I can supply the personas and survey. 

I failed the first draft and my professor gave me this list of things to change.

I failed the first draft and my professor gave me this list of things to change. I’m currently very sick and unable to make these changes my self. She wants me to change some things for the excel as well so if you are good at that could you make the changes please? Ive added the results from my questioner and my excel work
Note from her + more comments on the word document:
In general – the paper lacks consistency between the Introduction and Conclusions parts vs what is shown in the Results section. The Introduction and Conclusions sections (esp. study objectives) are overstated and not addressed in the Analytical part. E.g. Conclusions refer to Age groups which are not analysed in the Results section. The Results section is poor, with very basic analysis of 3 questions only, and only on total sample, with no cuts into groups (gender, age or expenditure level). The only SPSS analysis refers to Descriiptive Statistics of the Sample, that only show that the sample was very much biased toward Women and is not referred to in the later part of the paper.

Review the attached instructions and research the company OneAmerica Financial.

Review the attached instructions and research the company OneAmerica Financial. Use AI tools, like ChatGPT, to help complete research and build the powerpoint deck (template attached). A written research paper is not necessary in addition to the slides.

I need a paper on Samsung corporation. I’m uploading a sample paper that someone

I need a paper on Samsung corporation. I’m uploading a sample paper that someone did on Samsung last year and one that’s on Tesla so that you can go by. I only need the first part of the outline done so from the executive summary all the way to section 2.5.
I’m uploading all the instructions that’s needed.

Prior to beginning work on this assignment, read Chapter 10, Branding, of the re

Prior to beginning work on this assignment, read Chapter 10, Branding, of the required text, Integrated Marketing Communications: Advertising, Public Relations, and More; and research FEMSALinks to an external site. and the companies that FEMSA owns and promotes.
Creating brand equity is beneficial to a business in many ways but it takes a lot of effort and research in doing so. Understanding the customers’ preferences and giving them positive experiences helps brand equity.
In your paper,
Analyze how the organization can create brand equity for two of the FEMSA owned companies.
Assess how the branding can influence FEMSA’s IMC.
The Concept of Branding paper
must be two to four double-spaced pages in length (not including title and references pages) and formatted according to APA StyleLinks to an external site. as outlined in the Writing Center’s APA Formatting for Microsoft WordLinks to an external site. resource.
must include a separate title page with the following in title case:
title of paper in bold font
Space should appear between the title and the rest of the information on the title page.
student’s name
name of institution (The University of Arizona Global Campus)
course name and number
instructor’s name
due date
must utilize academic voice.
See the Academic VoiceLinks to an external site. resource for additional guidance.
must include an introduction and conclusion paragraph.
Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
For assistance on writing Introductions & ConclusionsLinks to an external site. and Writing a Thesis StatementLinks to an external site., refer to the Writing Center resources.
must use at least two credible sources in addition to the course text.
The Scholarly, Peer-Reviewed, and Other Credible SourcesLinks to an external site. table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source.
Citation for chapter
Ogden, J. R., & Ogden, D. T. (2014). Utilizing a Strategic Marketing Approach to Managing Marketing Communications. San Diego, CA: Bridgepoint Education.

Select five (5) articles from any professional- or marketing-related publication

Select five (5) articles from any professional- or marketing-related publication, such as:
https://strategyonline.ca/, https://www.strategy-business.com/, or
https://www.marketingdive.com/, Google News, etc. The articles should be no older than
2 months old. If you are unsure if your article is valid please send me an e-mail with the
link to the article and I will respond with an answer.
2. Read each article and
a. Summarize the article briefly 
b. Explain how this article relates to any of the textbook chapters. Please ensure that
you specify the theory/subject the article discusses. (For example, if the article talks
about the next great smartphone, then you should say “This article refers to the
theories of competition, positioning, product design…”) 
c. Respond to the article with your own opinion/viewpoint. This means: tell me your
thoughts on what you’ve just read; do you agree or disagree with the subject matter?;
do you think there will be negative or positive consequences; and so forth. Make sure to
write something of substance – meaning, something that is more than just a couple of
sentences.

Overview: (20%) 42%
It would have been good to introduce the models used.
reme

Overview: (20%) 42%
It would have been good to introduce the models used.
remember to use references to support your facts.
The Social analysis under PESTEL requires a specific analysis.
The technology section has unfortunately been approached from an internal perspective.
None of the Porters 5 Forces have been identified as high or low. It would have been better to include specific information such as whether their is a high concentration of suppliers etc.
It would have been good to mention who their competitors are.
Positioning: (20%) 25%
Current positioning
Unfortunately, this has not been provided.
Perceptual/positioning maps
No perceptual and/or positioning maps have ben provided.
Segmentation used
The segmentation characteristics have been well done however behavioural has no analysis and only contains an unreferenced definition.
4C´s
It seems like a good analysis however without knowing what the positioning is it is difficult to evaluate this.
Recommendations (10%) 45%
There is a reference to a table but no table has been included.
Satisfactory recommendations have been made.
Justification (30%) 25%
It would have been beneficial to identify which recommendation you would like to implement.
Unfortunately, there seems to be a misunderstanding in the application of the BCG matrix. It is a product portfolio matrix and it would have been good apply the products of OMV onto the matrix.
No clear strategy has been selected to justify your recommendation selection.
Assignment style structure & design: (10%) 20%
It would have created a more professional document had there been a cover page and table of contents page.
Different sized fonts and different fonts used for different paragraphs does not create the impression of a professional report.
It would have been good to have diagrams, tables, images and graphs with a number title and source.
Remember to heck your document before submission as there are multiple spelling errors.
The hierarchy of information is confusing. Some headings have a number some not.
Referencing: (10%) 25%
Multiple statements require citations.
Some of the citations are not in Harvard Style.
The reference list are not all in Harvard style. Some references are duplicated. Some references are incomplete.
The Greggs reference is of a bakery?
Recommendations for improvement:
Check the spelling in the document.
Make sure you have answered all the task brief requirements such as positioning and perceptual maps.
Include citations in Harvard style for all your facts.
Review the P5F model.
Include a number title and source for all tables, graphs, diagrams and images.
Identify the brands positioning.
Ensure that the same font has been used in the document.
Include the behavioural characteristics of the target market.
Identify their segmentation technique.
Include a cover page and a table of contents (on a separate page).
Review the class recordings to ensure you understand how to apply the BCG matrix.
Choose a recommendation to continue and use the BCG and Ansoff to justify it.
Ensure your reference list contain references in Harvard Style, that the references are complete and that you have actually used them for this assignment.

Describe how sustainability relates to social responsibility.
This is how to com

Describe how sustainability relates to social responsibility.
This is how to complete this discussion forum post and reply assignment in a satisfactory manner as per the requirements instructed in this course’s syllabus:
Discussion Forums: Individual Assignments
Post your initial response to the discussion question(s) as early in the module as you can to give others an opportunity to respond. However, the initial responses are due on the first Sunday of the module in which they are assigned by 11:59 p.m. EST. Initial posting should be at least 250 but no more than 300 words. The objective is to write succinctly and concisely on topics provided in the forums. Your primary posting can end with a “tag- line” or a related question of your own. Initial responses should include only one peer-reviewed source to support your work (i.e. use the reading material) NOTE: I WILL PROVIDE YOU MY COURSE’S READING MATERIAL OPTIONS IN CASE THAT YOU’D LIKE TO USE ANY OF THEM AS YOUR SOURCE.
Respond to one other student’s initial posting by the end of the second Sunday of the module in which it is assigned by 11:59 p.m. EST. Your secondary postings can either answer another student’s question, or comment on their response. Secondary postings should be at least 125 but no more than 150 words. Secondary responses need not include source material (it is good practice though – if you use APA for secondary responses make sure to do so correctly).
Initial Response – up to 40 points (must be substantial and well-written, add an in-text citation to identify the source, and list the source at the end of the response – use only one source).
Secondary Response – up to 10 points (must be substantial and well-written; optional APA formatting)
Total points for Discussion Forums = up to 50 points
NOTE: I WILL BE PROVIDING WITH MY CLASSMATE’S WORK SO THAT YOU CAN COMPLETE THE SECONDARY RESPONSE’ PART OF THIS ASSIGNMENT.