Category: Marketing

Create a writing assignment answering the following questions.
How has the scope

Create a writing assignment answering the following questions.
How has the scope and application of the Commerce Clause changed through history?  
Research and identify a case in the last 5 years in which the Commerce Clause was applied. 
Explain the facts of the case and the holding of the court. 
How has the application of the Commerce Clause affected business in this case?
Do you think the scope and application of the Commerce Clause will narrow or broaden in the next 10 years, why or why not?
Assignment checklist:
Have I answered all the questions with support from the module resources and scholarly research?
Does my submission meet APA requirements and assignment requirements (minimum length)?
Have I provided in-text citations and source information in APA format including a working URL?
Have I reviewed the rubric before submitting the assignment?
Have I reviewed the originality report from Turnitin?

As potential entrepreneurs and business and marketing-minded students, it is imp

As potential entrepreneurs and business and marketing-minded students, it is important to stay up-to-date with the news in the business world. For this week, I would like you all to go to business focused news outlets (Bloomberg, Forbes, WSJ’s Business Section, the NYT’s Business Section, and others) and summarize an article that is no older than one week old. The articles should be focused solely on the business world.
Your post should be between 150 to 250 words.
When responding to your peers, comment on the news article and give your opinion, or say how this may affect the industry, workers, or the economy as a whole. 
Don’t forget, you are supposed to respond to three of your peer’s posts with no less then 100 words for full credit.
The deadline for every discussion assignment every week is Wednesday at 11:59 PM. 
*I give bonus points for thoughtful responses at the end of the semester.
Links 
https://www.wsj.com/business
https://www.bloomberg.com/
https://www.forbes.com/#1059dc7d2254
https://www.nytimes.com/section/business
Classmate 1 
Annastassia Riter
SUB: DISCUSSION 4
7/5/24
https://www.wsj.com/business/samsung
I’ve been gravitating to Samsung’s products for close to two ears now and when I saw an article about Samsung, I thought I should choose it. Wall Street Journal’s Kwanwoo Jun covers “Samsung Electronics Expects Surge in Second-Quarter Operating Profit”.
The article covers Samsungs supposed 15-fold earnings amidst the “higher prices and brisk demand for powerful computing chips” due to “artificial-intelligence boom”. I cannot say I am surprised considering only a week or two ago news by various social media content creator’s that track the stock market and company investments came out to report a surge of companies investing in Al which is can also be read about in an article on the WSJ. Samsung lagging behind “in advancing high-bandwidth-memory products, a crucial component for Al and other powerful computing devices” has not given up in the fight against Hynix, hoping to be the top supplier to Nvidia. Samsung’s desire to replace Hynix HBM and HBM3E chips at Nvidia is so great that it, “has bolstered its HBM research and development since it replaced its semiconductor business chief in May.” Samsung is taking internal measure to work their way up in the fast growing and highly competitive Al industry.
Classmate 2 
Mayan Gilharry
7/5/24
SUB: DISCUSSION #4
The current CEO of JPmorgan & chase Marianne
Lake states that if Washington makes new rules a lot of customers are going to have to start paying for services at chase bank that were always free to their customers. Though the article never states what type of rules congress will have to pass in order for Chase to start charging customers more for their services they do talk about Washington making new financial regulations. The article also states that if Donald trump doesn’t get the title of president that most likely these new rules can come into effect. It can be predicted that these rules have to correlate with the amount of income the average citizen will be able to make. Marianna states “The people who will be most impacted are the ones who can least afford to be, and access to credit will be harder to get.” From my perspective this is making chase a bank that is only for people in middle to higher class due to them having enough income to afford paying minuscule fees and extra for services that were once free.
Recently as of late banks have been trying to stop giving out their services to low income areas. While the article never explains why it can be guessed that because the low income areas don’t create enough revenues for the banks, the banks don’t see these areas as being useful to them.
Article:
https://www.wsj.com/finance/regulation/jpmorga
n-financial-regulations-charge-customers-d86ca9e4?st=mlyzrc6g965n4e1&reflink=article_copyURL_sh
are
Classmate 3 
I chose this article in particular because I work in Banking and I can not stress enough how important FDIC Insured products are.
Unfortunately for this Fintech bank Synapse it seems as if these customers won’t be able to receive the funds that they lost. The poor infuencer who invested her money into Synapse Bank can possibly lose 200k. It is still up in the air if they will receive their money back. Fintech banking is fairly new. It is not as trustworthy as regular banking institutions that been around for 100 years or more. Although I do see Banking going digital within the next decade or so. I personally would not invest my money into Fintech Banks just yet. I also think its important to read the FDIC insurance breakdown. Go to FDIC yourself and understand what is protected and what is not. I also have learned to never plan all your eggs in one basket. From this article I have learned that there are certain loopholes within the insurance. Unfortunately, It seems alot of customer will lose their funds.
Is Your Money
Really Safe
In An ‘FDIC-
Insured’
Fintech Account?
As demonstrated by the Synapse bankruptcy,
FDIC insurance won’t necessarily protect customers if a fintech implodes. Here’s what you need to know.
Emily Mason
Forbes

(1) Executive summary
(2) Situation analysis
(3) Marketing objectives
(4) Market

(1) Executive summary
(2) Situation analysis
(3) Marketing objectives
(4) Marketing strategy
(5) Action programs (tactics)
(6) Measurement, review, and control
(7) Marketing budget/financial projections
(8) Appendices
The full instructions and rubric is attached.

This project requires you to work together on a team as if you are members of a

This project requires you to work together on a team as if you are members of a digital marketing
consulting firm. You need to demonstrate a noteworthy understanding of integrated digital marketing
channels and how they should be leveraged by your client by conducting an in-depth assessment of your client’s marketing channels.
YOU HAVE TO REVISE DRAFT 1 AND 3,  AND REWRITE DRAFE 2 WHICH IS BULLET
5 PAGES (DRAFT 2 INCLUDING 4 PERSONA AND A TABLE)(Customer journey maps), 2 PAGES(REVISE DRAFT 1 AND 3)
LASTLY,  YOU HAVE TO PROVIDE THE WHOLE PROJECT EXPECTATION, WHICH INCLUDE 3000 WORDS (DRAFT 1+2+3+ 4 PERSONAS+ insight in the format of a table+ Customer journey maps)

Instructions:
Long deemed the most successful marketing medium, television adver

Instructions:
Long deemed the most successful marketing medium, television advertising is increasingly criticized for being too expensive and, even worse, no longer as effective as it once was. Critics maintain that consumers tune out too many ads by zipping and zapping and that it is difficult to make a strong impression. The future, claim some, is with online advertising. Supporters of TV advertising disagree, contending that the multisensory impact of TV is unsurpassed and that no other media option offers the same potential impact.
Take a position: TV advertising has faded in importance versus TV advertising is still the most powerful advertising medium.
Please review the grading rubric to understand how you will be evaluated.
The rubric outlines the quantity, quality and frequency of posts/replies expected for effective participation.
The first posting should always be your original contribution to the forum and the postings thereafter should be interactions with your classmates aimed to enrich the online discussion.
Ideally postings should be spread out during the week to better synthesize other perspectives, demonstrate listening, and contribute to an evolving discussion

For our first discussion, let’s get to know each other as if we were marketers.

For our first discussion, let’s get to know each other as if we were marketers. In your introduction, please share a product that you would want to be a spokesperson for and explain why.
Additionally, explain how you would use ONE of these four functions of marketing to sell that product:
Persuade.
Inform.
Build loyalty.
Advertise.

Professional Assignment: Marketing Strategy (Individual) – CLO 1, CLO 2, CLO 3,

Professional Assignment: Marketing Strategy (Individual) – CLO 1, CLO 2, CLO 3, CLO 4
Develop a response using the following to guide you:  
Identify a product/service of your choice.
Provide the description of your product (at least 250 words) and market (at least 250 words).
Identify your segment, target market, and positioning strategy (at least 250 words).
Develop a SWOT analysis with at least four points for each dimension.
Develop a PESTLE analysis with at least four points for each dimension.
For any information you reflect within this assignment, ensure a citation. You must include at least six (6) academic sources for this assignment. If possible, use resources from outside of the USA and include perspectives from different countries, contexts, and cultures.
This research paper requires in APA Format with at least six acdemic source. 

Quebecor Printing is a commercial printing company that is expanding, acquiring

Quebecor Printing is a commercial printing company that is expanding, acquiring ailing printing companies, and moving into international markets. They have completed more than 100 mergers and buyouts since 1972 and have focused on customized service by using “selective binding” to print. Apply strategies from Porter’s model to make Quebecor Printing’s business more profitable.
DISCUSSION FORUM
WEEKLY DISCUSSION POST: Your initial discussion is 200 word minimum. Please respond to 2 classmates (50 words each minimum).
REFERENCES: All references must be listed at the bottom of the submission–in APA format.
(continued) Be sure to use the headers in your submission to ensure that all aspects of the
assignment are completed as required.
Any form of plagiarism, including cutting and pasting, will result in zero points for the entire
assignment.
Here you have the work of my 2 classmates so that you can reply to them as required by the instructions (you can also use their work as a sample/inspiration to complete your own work):
FIRST CLASSMATE’S NAME: SARIA
Quebecor printing is a very old company that started in 1954 with a single press in Canada. It has acquired multiple small businesses and grew exponentially. It is amazing to have more than 100 mergers and move out to international markets. That means that the company is profitable and also growing and will produce more revenues and profits if the right facilities are provided. The model has been widely used by rms to analyze the external environment and specific external forces like competition, government policies, and social and cultural forces (Vining, 2011)
Below are the strategies that Porter’s model provided that can be used to make Quebecor Printing’s business more profitable:
1)Cost Leadership:
Cost Leadership is basically cutting off on making a product or in simple words making the product at a lower cost than the competitive company’s. This strategy states that operational costs of a firm should be less than its competitors in the industry to become more profitable (Porter, 1985). If they introduce a new product or feature that is different from other organizations they should sell it at a lower cost initially to attract customers and build a name to have a reputation.
2)Differentiation:
Differentiation in Porter’s model states that there needs to be a differentiating factor in the products a company makes. For example, Apple offers Facetime while other mobile companies don’t. This is a differentiator and keeps the customers loyal to the organization. Similarly, Quebecor should keep finding new and creative ways to keep the customers happy and make sure that the revenue is increasing with time. It is already one of the largest printing companies and also has a legacy, a good reputation in the market. The machinery used is so expensive and the quality of paper is so good that it becomes a differential factor when it comes to its competitors.
3)Focus:
Focusing on what needs attention, focusing on the cost as well as the differentiator factor as and when needed as both are equally important.
REFERENCES:
1.Porter’s generic competitive strategies (ways of competing). (n.d.). https://www.ifm.eng.cam.ac.uk/research/dstools/porters-generic-competitive-strategies/
2.Arshed, N. (2016, January). (PDF) Porter’s Generic Strategies. https://www.researchgate.net/publication/290195430…
SECOND CLASSMATE’S NAME: PICHAEL
Discussion
Strategies From Porter’s Model
The utilization of Porter’s strategy to augment Quebecor Printing’s profitability necessitates strategic deliberations on several fronts. First, Quebecor might emphasize distinctive value propositions that rivals find difficult to match by focusing on uniqueness through tailored service offers like “selected binding” and applying Porter’s Generic Strategies. This distinction has the potential to increase client loyalty and support premium pricing (Islami et al., 2020). Second, Quebecor Printing can evaluate the competitive dynamics in the printing business by utilizing Porter’s Five Forces. Understanding buyer power (such as big corporate clients), supplier power (such as paper suppliers), and competitive competition (from other printing firms) can help Quebecor strategically position themselves in the market and negotiate better terms.
Last but not least, Porter’s Value Chain Analysis may streamline internal processes, guaranteeing effectiveness in the merger of purchased businesses and global expansion. Optimizing manufacturing procedures and logistics can lower expenses without sacrificing service quality, increasing total profitability (Islami et al., 2020). Quebecor Printing may fortify its market position, maintain expansion via acquisitions, and leverage its distinctive service offerings to propel profitability within a fiercely competitive sector through the methodical implementation of these strategic frameworks.
Reference
Islami, X., Mustafa, N., & Topuzovska Latkovikj, M. (2020). Linking Porter’s generic strategies to firm performance. Future Business Journal, 6, 1-15. https://doi.org/10.1186/s43093-020-0009-1

Journal Article Analysis 2
Choose one of the following terms for your research.

Journal Article Analysis 2
Choose one of the following terms for your research. Follow the assignment criteria for these activities found on the syllabus.
sustainability
climate change
genetically modified organism (GMO)
Environmental Protection Agency (EPA)
green marketing
Now, here you have the instructions as per described in my syllabus. please use thus information to complete the assignment in a satisfactory manner.
JOURNAL ARTICLE ANALYSES: INDIVIDUAL ASSIGNMENTS
There will be eight journal article analyses. Each student will select one of the key terms and conduct a search of online Library resources to find one recent peer-reviewed article (within the past 3 years) that closely relates to the key term you select. These assignments will be due at 11:59 p.m. EST on the first Sunday during the Module in which they are assigned.
NOTE: Use only the article you select as the sole source for these assignments. Do not add any additional source material.
Your submission must include the following information in the following format:
DEFINITION: a brief definition of the key term – (the definition should come from the article)
SUMMARY: Summarize the article in your own words- this should be in the 150-200-word range. Be sure to note the article’s author, note their credentials and why we should put any weight behind his/her opinions, research, or findings regarding the key term.
DISCUSSION: Using 300-350 words, analyze the article as it relates to the selected key term. This is the most important part of the assignment. Analyzing articles is an opportunity to delve into organizations to determine best practices. As pertains to Business Ethics, it is an opportunity to discover whether organizations engage in ethical business practices. Corporate Social Responsibility is a way to learn whether organizations take responsibility for their roles in business and are held accountable for their actions…whether good or bad. Organizations in and of themselves are just things. However, when you add people to them, they then become what are known as living and learning organizations – aka knowledge organizations.
REFERENCE: The source for the analysis must be listed at the bottom of the submission – APA format required. Use only peer-reviewed journal articles for these assignments. Refrain from using texts, blogs, .com’s, or other unreliable internet sources.
A title page is required for these assignments. Use the APA Style 7 ed. student version guidelines (APA Style (7th ed.) Guidelines) to format the title page.
Be sure to use the headers (Definition, Summary, Discussion, Reference) in your submission to ensure that all aspects of the assignment are completed as required. Any form of plagiarism, including cutting and pasting, will result in zero points for the entire assignment. Further, any flagged documents will result in zero points for the assignment. Flagged documents mean that an attempt at plagiarism exists, or manipulation of the Turnitin process has been attempted. This is unacceptable conduct and will not be tolerated.
A sample of the format for this assignment can be found in Moodle in the Course Resources section at the top of the Course room. Do not deviate from this format. NOTE: I AM ATTACHING THIS SAMPLE FOR YOU BELOW.
When analyzing articles think about the following:
1. What key term was chosen by the author?
2. What is the significance of this key term?
3. What are the theoretical underpinnings for why this key term was chosen?
4. What key finding did the author of the article discuss regarding the key term as it applies to organizations in regard to business ethics?
5. What conclusion can you infer from the article?
NOTE: All criteria (Definition, Summary, Discussion, Reference) for these assignments should be derived from the article that you select based on the key term. No other resource is required.
NOTE: I AM ALSO ATTACHING A SAMPLE ON HOW TO SOLVE JOURNAL ARTICLE ANALYSES. THIS SAMPLE COMES STRAIGHT FROM MY COURSE INSTRUCTOR, SO PLEASE TREAT IT WITH THE IMPORTANCE THAT IT DEMANDS AS IT CAN PROVE TO BE VERY UFESUL TOWARDS PRODUCING YOUR OWN HIGH-QUALITY FINISHED JOB.

Your final product in MBA 538 will be a marketing plan that seeks to provide a n

Your final product in MBA 538 will be a marketing plan that seeks to provide a new offering to a particular target market as well as capture data from that market, and it represents a summative assessment of how well you understand and can apply marketing management, strategy, and analytics concepts. The marketing plan will be for a group home for troubled teens in Allentown Pennsylvania.
This Marketing Plan is based on the example and explanation of the marketing plan given in Mullins & Walker textbook used in MBA 537 – pages 483-490 – but keep in mind that the marketing plan reflects inputs from all of the topics covered in the book.
Here are the final paper requirements:
APA Formatting
Title Page
APA Reference Page with At Least Five References 
The Marketing Plan itself will be in the range of  10-15 pages, plus a title page, the references and appendices
Marketing Plan:
Executive Summary – Short overview of the issues, objectives, strategy  and actions in the plan  for a quick management review – this comes first but is written last
Current Situation and Trends – Summarizes relevant background information on the market, competition, trends in the  macroenvironment, size and growth rates  for the  overall market and key segments
Performance Review for an Existing Product/Service – Examines past performance and the elements of the past program (4Ps) for this product category (Audit)
Key Issues – Identifies key opportunities and threats the  product/service   identified in the plan will deal with in the coming year  and the relative strengths and weaknesses of the product/service and business unit that must be taken into account (A SWOT)
Objectives – Specify the goals to be accomplished  in terms of sales volume, market share and profit   – these must be quantified (SMART Goals)
Marketing Strategy –  Summarizes the overall strategic approach that will be used to  meet  the plan’s objectives  (i.e. focus on the which products/services are being offered and to who – the markets)
Action Plans –  (Marketing Programs) – This is the critical piece of the plan that guides effective implementation and coordination of marketing activities:
Description of Target  Segment (Characteristics of the target, estimated size and dollar value of the segment)
Specific Actions for each of the 4Ps (strategy and tactics)
When will the action /program occur  (schedule)
What is the budget for each action
Projected Profit Statement – Expected  Marketing Return on  Investment (MROI) – What sales  revenue will be generated in relation to the marketing costs
Controls –  Describe how progress/ performance will be monitored – tracked and evaluated – in relation to objectives, and as inputs for next planning cycle (Key metrics)
Contingency Plans  – Description of actions to be  taken if specific threats or opportunities arise in the planning period
Concluding Comments  – Key take-aways