Category: Marketing

Instructions
The Dropbox assignments in this course build upon each other to cre

Instructions
The Dropbox assignments in this course build upon each other to create an overall Integrated Marketing Communications Plan. Each week will build on the previous week’s assignments. This week you need to select a small to medium size company with which you can become familiar. It can be either online or a brick and mortar company. As examples, a local group of coffee shops or pizza restaurants or local clothing stores, all will work well.
Address the memo to your instructor. In the memo, identify your company. In our class context, they will be your pretend client for all the Dropbox assignments.
Answer the following questions in the memo:
Who is the target market? Go back to chapter two and identify the market.
What is the product or service they offer?
What is the Price compared to the competition?
Where are they located? Does this location(s) provide any specific advantage? For example, are they located just off the main interstate?
Identify their current promotional strategies. Do they use radio? TV? Transit media? Direct mail?
What type of social media do they utilize, if any?
The memo may be longer than one page to cover all the information.

dear writer, check the attachment, I sent one page of references and all what I

dear writer, check the attachment, I sent one page of references and all what I am asking you to make it APA style.

The business plan is for an online shop I have been running in school for the la

The business plan is for an online shop I have been running in school for the last 5 weeks. I have used shopify store selling coffee from 4 different roasters on Vancouver Island. The purpose of this project is create a revenue generation model for charity and the charity will be taking over the shop. You can check our shop: purrfectgrrinds.ca

Assignment Overview
Although this assignment is not due until the end of week 5,

Assignment Overview
Although this assignment is not due until the end of week 5, you will need time to research and complete. 
Please answer the prompts in the template using your previous external and internal analysis of Draft Kings and any additional research conducted on your own. The answers you provide in this submission regarding the internal and external environment do not have to match what you put in team project 1.
You may use other internet or library sources, but they should be reputable and objective business news or industry-specific outlets – NOT PODCASTS or POLITICAL OPINION SITES.
Instructions:
You must use this template: This template document Team Project 2 – Strategy & Forecasting Template (1).docx Download Team Project 2 – Strategy & Forecasting Template (1).docxis broken out in sections and below the section items is a place for you to enter your answer. Very similar to the Project 1 document.
You should submit your assignment via CANVAS on or before the due date/time. You MUST cite sources of information in APA format (include a reference page at the end of your submission). You should number your citations in the text of the paragraphs as described throughout the semester. The references at the end of the document should be listed numerically, not alphabetically. If the information is not your own assumption or insight it will need a citation. Be sure to put information in your own words to avoid plagiarism. In other words, information taken from sources should never be verbatim unless it is in quotes and effective business writing keeps quotes to a minimum. “Turnitin” will help you avoid plagiarism issues. Give yourself enough time to submit and make changes prior to the deadline.
This is a team assignment. Feel free to divide the work between team members as you see fit, but a designated person or a small group should be responsible for a final read through that checks for consistency and grammar. We will also be grading your writing skills including spelling, grammar, syntax, and flow. Feel free to use Grammarly or some other software tool to assist you with your writing if you wish.
The SWOT analysis that you just finished in your earlier team project is the highest-level summary of the most important and impactful internal and external factors (good and bad) affecting the company. Once you know what the major issues are that you need to address, you then need to develop (formulate) your specific recommended actions and sequence of actions to maximize the competitive positioning of the company over the next 5 years. You then need to build a five-year financial forecast based on your previous research and on the recommended actions in your strategic plan. You will need to first provide short-term strategy suggestions (what should the company do right now), and then longer-term strategies for what the company should do thereafter through year 5. Yes, some of the strategies may, and probably should, overlap because they take longer than the first year to execute.
If you have any questions regarding the assignment, please contact me.

Discuss
both the reasons why companies use/organize trade shows and exhibits
pl

Discuss
both the reasons why companies use/organize trade shows and exhibits
plus any experience you have had (as organizer or audience) with trade
shows and exhibits in the B2B market.  Be specific

Managerial Recap
New (and improved!) products are fun to create, and they are cr

Managerial Recap
New (and improved!) products are fun to create, and they are crucial to a company’s growth. To develop new products, marketers go through a process:
From idea generation to testing the market potential, to concept testing, design and development, then beta testing, and ultimately the launch (review Figure 8-1).
Reinvigoration along product lines is important because products evolve through a life cycle:
From introduction, to growth, maturity, and decline;
Each stage is recognizable by its sales and profitability;
And each stage carries standard recommendations for the 4Ps.
Models can be used to forecast sales. Most include factors that reflect word-of-mouth or buzz marketing. Information technology is facilitating viral marketing.
A manager who wants to be seen as innovative and foresightful would do well to study trends.
Chapter Discussion Questions
Consider the trends described in the chapter (e.g., aging, heightening environmental concern, or China). How will each affect the business you are in (or were in before coming to b-school)?
Make a list of three of your favorite brands. What would be a great brand or line extension that you would like to see developed as a new product?

Discussion Board 2 – Median, Quartile, Percentile, Coefficient of Variation, Ran

Discussion Board 2 – Median, Quartile, Percentile, Coefficient of Variation, Range
1. Using the following numbers: (© Chris O’Byrne 2024)
3 17 22 26 29 31 34 42 47 55 62 80 89
Variance = 570.0 (use for this problem)
Use the following numbers to find the range, median, interquartile range, 3rd quartile, 40th percentile, and coefficient of variation. (No Rounding – Exact answer- except where denoted).
When doing and showing your work for the PDF – it should be handwritten as if you are figuring out the problem on the exam – it doesn’t need to be typed up – and I prefer that you DON’T type it out and that you hand write it.
This Discussion Board is Due Monday, July 8th by 11PM.
When you answer the question put the answers in this order and label like this:
1A.Range:
1B. Median:
1C. IQR (Interquartile range):
1D. 3rd Quartile:
1E. 40th Percentile:
1F. CV (Coefficient of Variation) – put into percent format and then round to 2 decimal places (ex. 12.38%)
Value of Discussion Board = 7 points,(1 point each – B & C, 1 ½ pts ea. – D, E & F, ½ pt – A)
Remember to attach the PDF of your work to your Answer/Response to this Discussion Board.
You will put just the answers in the body of the discussion board and attach the PDF of your work you used to answer these questions.
You do not need to respond to any posts – But you should look at some of your classmate’s answers and their solutions.Be careful and double check your answers before submitting, I will grade the first submission only.
Any outside help such as but not limited to Chegg or Course Hero is expressly forbidden as is group work such as message apps (groupme etc).

Discussion 3 – Got Milk? What Kind?
Questions for Consideration [Answer in-depth

Discussion 3 – Got Milk? What Kind?
Questions for Consideration [Answer in-depth 2 of 6 questions].
What potential methods of segmentation are indicated for alt-milk products? Based on your conclusions, how would you position the products?
What do you think about the labeling laws? Should non-dairy products be called “milk”? Do a quick search to determine the status of federal and state laws regarding these laws.
What do you think about plant-based milks? Are you a consumer? Why?
Do you think that dairy is bad for the planet? How many of your friends agree with Joaquin Phoenix?
Ask Baby Boomers about their milk consumption when they were young. How does your consumption compare?
Do flavored and enhanced milks appeal to you? Will sustainability be enough of a draw to build consumer demand? How would you design an ad campaign around sustainability and how would you identify the target market?
Just FYI I drink whole-fat milk every day and would never drink plant-based milk. I would appreciate a pro-milk stance

The purpose is to analyze an integrated marketing communication (IMC) campaign o

The purpose is to analyze an integrated marketing communication (IMC) campaign of Budweiser. Required text is chapters 13, 14, and 15 of:
Green, M. C., & Keegan, W. J. (2020). Global marketing (10th ed.). Pearson.
Part 1
In the first part your assignment,
• Identify an IMC campaign for Budweiser.
• Choose at least four examples of that campaign across different types of media (e.g., TV, print advertising, digital ads, outdoor ads, social media ads, etc.).
o Choose at least one print and one digital.
• Provide a copy of the image you find or the URL link to the ad in your paper.
o Hint: To find ads, search the web, moat.com, or major advertising publications, such as Adweek, for articles about your brand’s ad campaign. Searching your company’s YouTube channel, Twitter account, Facebook page, or other social media platforms for recurring ad messages would be helpful too. Pay attention to find unified ads across various media.
• Analyze the ad in each medium.
o Describe how the medium’s unique characteristics is being used to display the ad.
• Explain what elements unify the campaign across different media to make it count as an IMC.
Part 2
Once you completed the previous steps, complete the following:
• Identify another marketing communication activity from Budweiser other than advertising, such as sales promotion, sponsorship, product placement, personal selling, direct marketing, all of which were outlined in the reading.
• Describe the details.
o Provide a link to a visual component of the activity.
• Compare it to the IMC campaign you identified.
• Discuss to what extent they are aligned and would tell the same story for the brand.
• Discuss one strength and one weakness of this marketing communication activity.
The Integrated Marketing Communications paper
• Must be four to five double-spaced pages in text length (not including title, abstract, visuals, and references pages) and formatted according to APA style as outlined in the Writing Center’s APA StyleLinks to an external site. as outlined in the Writing Center’s APA Formatting for Microsoft WordLinks to an external site. resource.
• Must include a separate title page with the following:
o Title of paper in bold font
 Space should appear between the title and the rest of the information on the title page.
o Student’s name
o Name of institution (The University of Arizona Global Campus)
o Course name and number
o Instructor’s name
o Due Date
• Abstract on Page 2 (if your instructor requests or leave blank)
• Page 3 starts with the Executive Summary
• Must use at least two scholarly sources in addition to the course text, and in addition to any citations for visuals (ads, maps, charts, diagrams, tables, pictures).
• Must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your PaperLinks to an external site. guide.
• Must include a separate references page that is formatted according to APA Style as outlined in the Writing Center. See the APA: Formatting Your References ListLinks to an external site. resource in the Writing Center for specifications.

When traveling in Israel, I came across a McDonalds with a giant poster advertis

When traveling in Israel, I came across a McDonalds with a giant poster advertising a “Big America,” which is a Big Mac with a fancy name. Many restaurants in other countries will market food as American or American-like to draw more customers. (See this hilarious article about the many fried chicken restaurants in the U.K. including Tennessee Fried Chicken, Ohio Fried Chicken, and even Alaskan Fried Chicken.) Sometimes Americans companies will try to adapt to the culture of the country, or they will market themselves as American to gain more customers. 
For this week, I would like you to select a product, company, or even an industry and then select a country and research how its cultural diversity, location, and social norms may impact the four P’s (discussed week 1). Some questions to keep in mind for your response: What social customs may impact the way a product is marketed? Are their barriers to the distribution system? Is the product use in the country consistent with the home country or do they differ and why? Will language barriers present a problem? How could this product/company be best marketed?
For example, in Israel, McDonalds has had to adapt its menu to make it Kosher for many of its locations. Barriers for this include the purchasing of Kosher meat instead of using its typical distributors. Hamburgers are not everyday food in the country, so it requires some marketing. Or, because it is one of the few chains selling hamburgers in Israel, it may give it more business because the lack of supply compared to a potential demand. Feel free to speak from personal experiences for your own posts as well.
*** You must respond to three of your peers. You must make the word limit listed on your syllabus. Your responses should reflect on what your peer posted, or compare their posts to what you found for your own.***
The deadline for every discussion assignment every week is Wednesday at 11:59 PM.
*I give bonus points for thoughtful responses at the end of the semester.
class mate 1 
Tonasia Malloy 
Tokyo, Global Marketing
COLLAPSE
Country: Tokyo
Industry: Fashion 
Cultural Diversity: The Kimono-Style Aesthetics has always the japanese culture it has a distinct coller and has a wrap around the waist. Its prints has have influenced many modern clothing designs you see on the street. The freedom of movement and simple form of the kimono had a profound impact on fashion the international exposure has held in euroup and america and won the respect of artists and women.
Location: In 1980 Tokyo became the fashion capital because of the new generation of avant-garde designers like issey Miyake and Rei Kawakubo it gained  a lot of attention takeing it as far as Paris.
Social Norms: Social Normes in fashion in Tokya is to dress nicely, as the Japanese women do not dress in grubby clothes. it is unnecessary to wear business attire,  The Japanese women do not wear t-shirts as we do in the US.
With this infomation how do they affect the marketing market
Product- Because Tokyo is a fashion capital of the world to sell a product would be rather easy including makeup, youth and senior fashion.
Price-  Shopping in Japan is neither cheap nor expensive. Generally speaking, Electronics, shoes and branded goods are more expensive in Japan (Compared to the USA). Anime goods, Japanese souvenirs tend to be cheap. Just like any other country, There are very cheap shops. 
Place- FASHION WORLD TOKYO consists of 6 specialized shows
– Fashion Wear Expo: The show includes several characteristic areas drawing visitors worldwide as the main highlight of FASHION WORLD TOKYO.
– Bag Expo: Japan’s LARGEST trade show for all kinds of bags. Not only “Made-in-Japan, but also leather works from European brands attract visitors across the world.
– Shoe Expo: Japan’s LARGEST show all about shoes. While the show gathers a wide variety of products, many exhibitors accept contract manufacturing for shoes!
– Fashion Jewellery Expo: Fashion accessories such as watches, sunglasses, socks, scarves and more from the world will gather at once!
– Textile Tokyo: Specialised in all kinds of textiles/fabrics and materials for fashion items.
– Fashion Sourcing Tokyo: Japan’s leading trade show gathering fashion items for OEM/ODM.
Source: https://eifec.com.vn/fashion-world-tokyo-2024-eht_en186.html#:~:text=FASHION%20WORLD%20TOKYO%20is%20the,accessories%2C%20and%20fashion%20digital%20technologies.
Promotion-

Japanese fashion industry – how to effectively advertise online

class mate 2
when i get the classmate work i will send it 
class mate 3
when i get the classmate work i will send it 
1