Category: Marketing

Discussion Board 3 – Z-Score, Empirical Rule & Chebyshev’s
1. The following data

Discussion Board 3 – Z-Score, Empirical Rule & Chebyshev’s
1. The following data about caloric intake comes from the FDA:
Teen (T) PreTeen (PT)
1,700 Average Calories 1,500
400 Standard Dev. 350
A. If a Teen has a caloric intake of 2.200 calories, what would their z-score be? (No rounding, full answer)
B. If a Teen has a caloric intake of 1,900 calories, what would be a similar caloric intake for a PreTeen? (need to find a z-score for Teen and then use that information in computing for the PreTeen) (No rounding, full answer)
2.The average amount of time a person travels for the 4th of July holiday is 68 minutes with a standard deviation of 11 minutes.If the average amount of time a person travels for the 4th of July holiday is normally distributed, answer the following questions using the empirical rule (No rounding, full answer – either answer acceptable .2236 or 22.36%):
2A. What is the probability that someone will travel more than 57 minutes for the holiday?
2B. What is the probability that someone will travel at most 90 minutes for the holiday?
2C. What is the probability that someone will travel between 35 to 46 minutes for the holiday? © Chris O’Byrne 2024
3. The average number of miles someone travels for the 4th of July holiday is 63 miles with a standard deviation of 14 miles.What is the minimum proportion(percentage) of people that will travel between 36 miles and 90 miles? (Round only your final answer to 4 decimal places and express as a percentage – ex. .6123 expressed as 61.23%) (do not round interim computations)
(© Chris O’Byrne 2024)
When doing and showing your work for the PDF – it should be handwritten as if you are figuring out the problem on the exam – it doesn’t need to be typed up – and I prefer that you DON’T type it out and that you hand write it.
This Discussion Board is Due Wednesday, July 10th by 11PM.
When you answer the question put the answers in this order and label like this:
1A.
1B.
2A.
2B.
2C.
3.
Value of Discussion Board = 8points,(1A, 2A, 2B – 1 point each, 1B, 2C – 1 ½ points and 3 – 2 points)
Remember to attach the PDF of your work to your Answer/Response to this Discussion Board.
You will put just the answers in the body of the discussion board and attach the PDF of your work you used to answer these questions.
You do not need to respond to any posts – But you should look at some of your classmate’s answers and their solutions.Be careful and double check your answers before submitting, I will grade the first submission only.

Section 1: Summaries for the Articles
Provide a summary in 3-4 paragraphs for ea

Section 1: Summaries for the Articles
Provide a summary in 3-4 paragraphs for each article. Your group needs three summaries (one for each article). Remember that I should be able to understand each article based on your summary only.
Note for Section 1:
Submission of summaries only will get one point for each summary. For example, if your group submits three summaries only, all your group members will get 3 points for the assignment.
I cannot post the textbook articles on Canvas due to intellectual property issues.
You can see the last slide of each chapter lecture notes (i.e., PPT) to find the article(s) you are supposed to read in the next chapter.
Choosing a not assigned article(s) from another source (i.e., not from the list and/or not from the assigned chapters) will get a 0.
Section 2: Relevance of the Event(s)/Article
After each summary, provide the relevance/influence of the event(s)/article to international marketing concepts and how international marketers can utilize your relevance in their international marketing efforts. (You should address the relevance and utilization for each article meaning 3 relevancies and 3 utilizations.)
Relevance (at least 2 quality paragraphs): Address how the key event(s) in each article are relevant to international marketing concepts covered in class. Specifically, consider the relevance to specific marketing research techniques, emerging markets, and entry strategies.
Address how international marketers can utilize your relevance in their international marketing efforts (at least 1 quality paragraph).
Note for Section 2:
You should address each relevance and utilization for each summary. This section requires your deeper understanding and application of marketing concepts covered in class to the current event/article. Therefore, your deeper understanding of marketing concepts is critical for this assignment (Do not repeat the summary!).
Organization
Provide the names of all your group members.
Provide the title for each article.
The whole assignment should be at least 3-5 pages in length (double-spaced, Times New Roman, and 12-font only).

What is the impact of rapid environmental changes on organizations?
DISCUSSION F

What is the impact of rapid environmental changes on organizations?
DISCUSSION FORUM
WEEKLY DISCUSSION POST: Your initial discussion is 200 word minimum. Please respond to 2 classmates (50 words each minimum).
REFERENCES: All references must be listed at the bottom of the submission–in APA format.
(continued) Be sure to use the headers in your submission to ensure that all aspects of the
assignment are completed as required.
Any form of plagiarism, including cutting and pasting, will result in zero points for the entire
assignment.
Here you have the work of my 2 classmates so that you can reply to them as required by the instructions (you can also use their work as a sample/inspiration to complete your own work):
FIRST CLASSMATE’S NAME: MIKAL
The impact of rapid environmental changes on organizations is significant, requiring them to adapt to a VUCA (volatility, uncertainty, complexity, and ambiguity) environment. These changes were intensified by the 4th industrial revolution, pushing organizations to innovate to remain competitive. Failure to adapt can result in being outperformed by competitors (Sung & Kim, 2021). To manage these changes, organizations must embrace innovation, which helps them navigate the complexities of the modern business landscape. Both public and private sectors need to adopt innovative strategies to enhance performance and ensure sustainability (Sung & Kim, 2021). Effective change management is crucial for adjusting to rapid changes. This involves clear organizational goals, strong leadership, employee involvement, open communication, and providing necessary training and education for employees. Encouraging innovative behavior among employees is also essential for successful adaptation, as it fosters an environment that supports change and bridges the gap between change management and organizational innovation (Sung & Kim, 2021).
Rapid changes present both risks and opportunities. Unprepared organizations may face crises, while proactive ones can leverage these changes for growth. By effectively managing change and fostering innovation, organizations can turn potential threats into opportunities (Levkovskyi, Betzwieser, Löffler, & Wittges, 2020). In summary, organizations need robust change management, innovative behavior, and strong leadership to handle rapid environmental changes. Embracing innovation and adapting to VUCA conditions are key to maintaining competitiveness and achieving long-term success (Sung & Kim, 2021).
References
Levkovskyi, B., Betzwieser, B., Löffler, A., & Wittges, H. (2020). Why Do Or Why Do Organizations Change? A Liter ganizations Change? A Literature Review on Driv view on Drivers. AIS , 25.
Sung, W., & Kim, C. (2021). A Study on the Effect of Change Management on Organizational Innovation: Focusing on the Mediating Effect of Members’ Innovative Behavior. Sustainability, 13(2). doi:https://doi.org/10.3390/su13042079
SECOND CLASSMATE’S NAME: CHATROS
Due to rapid change in the environment, organizations are impacted by the adaptations in strategies and operations. According to Burnes (2004), organizations need to develop resilience to respond effectively to the changes like technological improvements, regulatory shifts and economic fluctuations. Moreover, Pettigrew, Woodman, and Cameron (2001) highlighted that the organizations who experience rapid environmental shifts face uncertainty and complexity that proves have major hurdles for resources. Firms who foster a culture of continuous learning and innovation thrive even if its volatile. There needs to be continuous adaptations by firms to have a long lasting effect so that there is no harm to the environment.
References:
Burnes, B. (2004). Kurt Lewin and the planned approach to change: A re-appraisal. Journal of Management Studies, 41(6), 977-1002. https://doi.org/10.1111/j.1467-6486.2004.00463.x
Pettigrew, A. M., Woodman, R. W., & Cameron, K. S. (2001). Studying organizational change and development: Challenges for future research. Academy of Management Journal, 44(4), 697-713. https://doi.org/10.5465/3069411

Develop a professional, organized blog post.
Apply topics and concepts covered i

Develop a professional, organized blog post.
Apply topics and concepts covered in this course.
Utilize outside resources and/or examples to support your positions.
Prompts
Module Two: In your blog assignment, discuss the advantages of mobile phones and tablets as a marketing tool over traditional marketing channels. Consider how mobile marketing allows for increased product sales and awareness, and address how mobile marketing campaigns lead consumers to the point of sale, generate dialogue-marketing contacts, or enable customer loyalty programs. Discuss some strategies for addressing the common constraints that mobile marketing faces. Provide at least two resources to support your reasoning.

Use a product that you regularly purchase as an example (any good or service oth

Use a product that you regularly purchase as an example (any good or service other than your Course Project) for your initial post. In your initial post, answer all of the following questions:
Who are the target customers?
What do the target customers want?
What other products, companies, or disruptive technologies is it competing with?
Does the company that produces it have a customer-focused culture? If so, how? If not, how would you recommend it do so?

Marketing Plan Project Instructions
For your Marketing Plan Project, you need to

Marketing Plan Project Instructions
For your Marketing Plan Project, you need to create a fictitious company with a product (or line of products) or service that you want to analyze and promote. You can make up your product/service or use an existing one. If you use an existing one, you may want to add something that makes it unique. Just look around your house or office and you will find many of them. You can use websites such as amazon or eBay for ideas. 
The marketing project you will be turning in for this class would have the option to complete it in word or PowerPoint. You may choose to do one or the other. The length of the project would vary from one student to another due to the topic of choice, however, use the word count as a reference which is 2500. If you are doing the PowerPoint option, ensure each heading below corresponds to at least one slide. You may use minimal graphics to illustrate.
Ensure that each of the following are included in it.
A cover page (with your name and project name on it)
Executive Summary: An overview of the entire marketing plan, summarizing its main points, objectives, and strategies.
Situation Analysis: Market research and analysis, including an assessment of the current market conditions, industry trends, and the competitive landscape.
SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to evaluate the organization’s internal and external factors.
Marketing Objectives: Clear, specific, measurable, and time-bound goals that align with the organization’s overall business objectives.
Target Market: A detailed description of the ideal customer profiles, including demographics, psychographics, and any segmentation criteria.
Positioning and Value Proposition: Define how your product or service stands out from competitors and the unique value it offers to customers.
Marketing Strategies: Outline high-level approaches to achieve marketing objectives, such as product development, market penetration, market development, and diversification strategies.
Define your pricing, distribution, and promotion strategies.
Marketing Mix (4Ps or 7Ps): Product: Describe the features, benefits, and branding strategies.
Price: Set pricing strategies, discounts, and payment terms. Place (Distribution): Explain how the product reaches the customer, including channels and logistics. Promotion: Detail advertising, public relations, sales promotions, and digital marketing efforts. People (in the case of the 7Ps): Discuss the role of employees, customer service, and human interaction. Process (in the case of the 7Ps): Outline the processes and procedures related to delivering your product or service. Physical Evidence (in the case of the 7Ps): Highlight the physical aspects, such as store appearance or service environment.
Budget and Resource Allocation: Specify the financial resources required to execute the marketing plan, including budgets for advertising, staff, technology, and other expenses.
Mission Statement- a statement that describes what your business product or service will be known for, its philosophy.
Implementation Plan: Provide a timeline with specific tasks, responsibilities, and deadlines for each aspect of the marketing plan.
Monitoring and Measurement: Define key performance indicators (KPIs) and metrics to track the success of your marketing activities. Explain how often data will be collected and analyzed.
Contingency Plan: Identify potential risks and challenges that could affect the marketing plan’s execution and describe strategies to mitigate these risks.
Conclusion: Summarize the main points of the marketing plan and reiterate the key objectives and strategies.
References: A separate page for references where you list all sources used to support your marketing project
Please approach the project with a “real world – manager’s” mentality. How would you do it if you were faced with this task in the real world? How would you present it? What would you include? There are many examples that you can use as guidance on the Internet. There is no reason to ask how you should do the project.

Discussion Board 2 – Median, Quartile, Percentile, Coefficient of Variation, Ran

Discussion Board 2 – Median, Quartile, Percentile, Coefficient of Variation, Range
1. Using the following numbers: (© Chris O’Byrne 2024)
3 17 22 26 29 31 34 42 47 55 62 80 89
Variance = 570.0 (use for this problem)
Use the following numbers to find the range, median, interquartile range, 3rd quartile, 40th percentile, and coefficient of variation. (No Rounding – Exact answer- except where denoted).
When doing and showing your work for the PDF – it should be handwritten as if you are figuring out the problem on the exam – it doesn’t need to be typed up – and I prefer that you DON’T type it out and that you hand write it.
This Discussion Board is Due Monday, July 8th by 11PM.
When you answer the question put the answers in this order and label like this:
1A.Range:
1B. Median:
1C. IQR (Interquartile range):
1D. 3rd Quartile:
1E. 40th Percentile:
1F. CV (Coefficient of Variation) – put into percent format and then round to 2 decimal places (ex. 12.38%)
Value of Discussion Board = 7 points,(1 point each – B & C, 1 ½ pts ea. – D, E & F, ½ pt – A)
Remember to attach the PDF of your work to your Answer/Response to this Discussion Board.
You will put just the answers in the body of the discussion board and attach the PDF of your work you used to answer these questions.
You do not need to respond to any posts – But you should look at some of your classmate’s answers and their solutions.Be careful and double check your answers before submitting, I will grade the first submission only.
Any outside help such as but not limited to Chegg or Course Hero is expressly forbidden as is group work such as message apps (groupme etc).

This is for my undergrad dissertation in digital marketing. I have made a plan a

This is for my undergrad dissertation in digital marketing. I have made a plan and some guides for you to follow. you do not have to follow them exactly but something a long the lines of what I have sent. I have also sent some links and articles that will help with the research and may send more as time goes by.

Instructions
The Dropbox assignments in this course build upon each other to cre

Instructions
The Dropbox assignments in this course build upon each other to create an overall Integrated Marketing Communications Plan. Each week will build on the previous week’s assignments. This week you need to select a small to medium size company with which you can become familiar. It can be either online or a brick and mortar company. As examples, a local group of coffee shops or pizza restaurants or local clothing stores, all will work well.
Address the memo to your instructor. In the memo, identify your company. In our class context, they will be your pretend client for all the Dropbox assignments.
Answer the following questions in the memo:
Who is the target market? Go back to chapter two and identify the market.
What is the product or service they offer?
What is the Price compared to the competition?
Where are they located? Does this location(s) provide any specific advantage? For example, are they located just off the main interstate?
Identify their current promotional strategies. Do they use radio? TV? Transit media? Direct mail?
What type of social media do they utilize, if any?
The memo may be longer than one page to cover all the information.

I chose to analyze Instagram content in Excel.
Then this assignment must be comp

I chose to analyze Instagram content in Excel.
Then this assignment must be completed using this Word template.
Then in Excel, imitate the blue table in Data for Practice Excel to make a content for Instagram.