Category: Marketing

List and describe the four important decisions marketing managers must make when

List and describe the four important decisions marketing managers must make when developing an advertising program and also name and describe the common methods for setting promotion budgets.
Setting the Advertising Budget
Developing advertising strategy
Message and Content Strategy
Choosing among Major Media Types
Your reply must be at least 500 words PLUS a minimum of 2 references to support your answer. You must use correct APA formatting (Times New Roman 12 point font and 1 inch margins). Submit your paper as an attachment. Your word count excludes the title page, abstract, and references.

Discussion Board 7 – Uniform & Normal Distributions
1. The wait time in a Dr’s o

Discussion Board 7 – Uniform & Normal Distributions
1. The wait time in a Dr’s office is uniformly distributed from 14 minutes to 34 minutes. Using this information about a uniform distribution answer the following questions: (No Rounding)© Chris O’Byrne 2024
A. What is the probability that your wait time will be between 22 and 31 minutes?
B. What is the probability that your wait time will be at least 20 minutes?
C. What is your expected wait time in the Dr’s office?
2. The average monthly car expense for an Uber/Lyft driver is $627 with a standard deviation of $143. These monthly car expenses are normally distributed. Use this information to answer the following questions: (*Must use values from z-table (back of CH6 notes) or you will not receive credit) © Chris O’Byrne 2024
A. What is the percentage of monthly car expense that will be less than $525?
B. What is the percentage of monthly car expense that will be at least $400?
C. What is the percentage of monthly car expense that will be between $750 and $1,000?
D. Where do the top 11% (longest/Highest) of monthly car expenses begin? (no rounding answer)
***No probabilities generated from a calculator will be permitted/accepted for the Normal Distribution (will not receive credit), only probabilities and values from your Z-tables (CH6) notes will be allowed. ***
When doing and showing your work for the PDF – it should be handwritten as if you are figuring out the problem on the exam – it doesn’t need to be typed up – and I prefer that you DON’T type it out and that you hand write it.
This Discussion Board is Due Wednesday, July 17th by 11PM.
When you answer the question put the answers in this order and label like this:
1A.
1B.
1C.
2A.
2B.
2C.
2D.

Discussion Board 6 – Expected Value, Binomial & Poisson
1. New applicants that s

Discussion Board 6 – Expected Value, Binomial & Poisson
1. New applicants that sign up for a brokerage account will get 1 share of stock from the company. They are randomly assigned, use the information from the table to answer the following questions: © Chris O’Byrne 2024
x
P(x)
$4
0.23
$9
0.34
$15
0.20
$20
0.13
$35
0.06
$60
0.04
A. What is the expected value of the stock that a new applicant will receive (no rounding)?
B. What is the probability that an applicant will get a stock valued at more than $9?
2. Of all the civil lawsuits filed in court, only 6.4% of them actually go to trial. If you were to randomly select 12 civil lawsuits, use this information to answer the following questions (round final answer to 5 decimal places): © Chris O’Byrne 2024
A. What is the probability that more than 1 lawsuit will go to trial?
B. What is the probability that at most 2 lawsuits will go to trial?
C. What is the probability that the first civil lawsuit will go to trial on the 7th selection?
D. What is the expected number of civil lawsuits that will go to trial?
© Chris O’Byrne 2024
3. Adults exercise 3.2 times per week. The probability that an adult exercises during the week is independent of whether they exercised or didn’t exercise during anytime that week. Exercising happens randomly throughout the period and the probability they exercise is the same for any interval. If they exercise or don’t exercise this does not influence or affect if they will exercise or not exercise in any other interval. Exercising happens randomly throughout the interval (round final answer to 5 decimal places): © Chris O’Byrne 2024
A. What is the probability that an adult will exercise at most 3 times during the week?
B. What is the probability that an adult will exercise at least 2 times during the week?
C. What is the probability that an adult will exercise 3 times during a 2-week period? (you need to adjust the period)
© Chris O’Byrne 2024
When doing and showing your work for the PDF – it should be handwritten as if you are figuring out the problem on the exam – it doesn’t need to be typed up – and I prefer that you DON’T type it out and that you hand write it.
This Discussion Board is Due Wednesday, July 17th by 11PM.
When you answer the question put the answers in this order and label like this:
1A.
1B.
2A.
2B.
2C.
2D.
3A.
3B.
3C.

Class discussion 5
Class Discussion 5 – Business Negotiation++
This class discus

Class discussion 5
Class Discussion 5 – Business Negotiation++
This class discussion has two submissions, Post A and Post B, related to the same topic.
Your initial post to the discussion forum (Post A) must be submitted between 12:01 AM Sunday and 11:59 PM Wednesday. Your follow-up post to the discussion forum (Post B) must be submitted between 12:01 AM Thursday and 11:59 PM Saturday. Please identify your submission as Post A or Post B in the subject line.
For class discussion posts to earn credit, they must be submitted within their designated time frame. The reason for this requirement is so that each person’s initial post is available for review before any follow-up posts are submitted. Submitting both posts within their designated time frame and more than 24 hours prior to their due date will earn a 10% bonus. All discussion post content (i.e., text and images) must be fully visible in the discussion forum. No files should need to be opened to see your post. This requirement allows your peers to peruse content more easily and reduces the likelihood of anyone accidentally accessing a harmful file.
Three criteria are used for grading purposes and a fourth criterion is used for bonus purposes. Details are provided in the associated grading rubric.
Post A
International business success does not rest exclusively on having a great product or pricing it well, etc. Culture has a significant impact on success, especially on the success of interaction and negotiation between business managers from different countries.
1. Go to the “AtoZ International Business” database. Under the “Global Business Culture” tab and “International Negotiating” link, review info on two webpages: (A.) “Negotiating Styles, Part 1: Major Personal Styles” and (B.) “Strategic and Tactical Guidelines by Country.” Note: If YOUR COUNTRY is not present in the AtoZ database, use info for a neighboring country. Identify the neighboring country.
2. Using the AtoZ database, identify two common negotiation strategies for trade used by typical business managers from the US. Include an image of the info from the AtoZ database. Concisely explain each of these two strategies in your own words.
3. Using the AtoZ database, identify two common negotiation strategies for trade used by typical business managers from YOUR COUNTRY. Include an image of the info from the AtoZ database. Concisely explain each of these two strategies in your own words.
4. Write a brief and fictitious story about an initial negotiation between two managers – a US manager from YOUR COMPANY and a manager from YOUR BUYER. Your story should illustrate what a US business manager can expect when s/he encounters a particular negotiation strategy. First, introduce the managers (i.e., name, country and companies), the business situation, and the negotiation strategy for trade that YOUR BUYER plans to use. The manager from YOUR COMPANY should be unprepared for this negotiation strategy and your story should illustrate what might happen. Your story should begin with “As the meeting began,” and finish with “The end.”
5. Discuss two ways in which the US manager’s lack of preparation might negatively impact business success.
Your State Nevada
Your country Sri Lanka
————————————————————
Class Discussion 4 – International Ad++
This class discussion has two submissions, Post A and Post B, related to the same topic.
Your State Nevada
Your country Sri Lanka
YOUR BUYER will be Finagle at A14-15, Industrial Estate, Ekala, Ja-ela, Sri Lanka
Your company (jam) is attached
All discussion post content (i.e., text and images) must be fully visible in the discussion forum. No files should need to be opened to see your post. This requirement allows your peers to peruse content more easily and reduces the likelihood of anyone accidentally accessing a harmful file.
Three criteria are used for grading purposes and a fourth criterion is used for bonus purposes. Details are provided in the associated grading rubric.
Post A
Advertising of different kinds is done all over the world and sometimes it can look very different than what we usually see here in the US. Some examples are below.
An interesting piece of promotional work by the US advertising firm Ogilvy & Mather for Salta brand beer in Argentina involved replacing rugby players’ missing teeth with implanted beer bottle openers. Weblink for that story is HERELinks to an external site.. https://www.youtube.com/watch?v=uo4NaKDpPXk
Promotional work for Dunkin’ Donuts by the French advertising agency Publicis Groupe used the World’s Fastest Flying Woman (#WTFast) to create greater awareness and buzz for their pre-ordering app. Weblink for that story is on the webpage https://www.youtube.com/watch?v=tm75bEr_Fh0
HERELinks to an external site.
.
1. Visit websites with television commercials or social media videos for other countries. To complete this task, you can visit websites for specific global marketing/advertising agencies HERE, https://co.agencyspotter.com/50-largest-marketing-companies-in-the-world/
search for marketing/advertising agencies in YOUR COUNTRY, or use the website Ads of the World that collects international ads HERELinks https://www.adsoftheworld.com/campaigns
to an external site.. View some of the creative work or case studies (i.e., examples of their promo work they provide).
2. Find a television commercial or social media video that was directed to the people of YOUR COUNTRY (or a country close to YOUR COUNTRY). The commercial/video should be less than two years old. If it is for a branded product with which you are familiar that would be helpful, though it is not mandatory.
3. Identify YOUR COUNTRY and include the weblink to the television commercial or social media video you selected in your post.
4. Describe the commercial/video and discuss what promotional message you think the company is trying to convey to the people in YOUR COUNTRY. Discuss three ways in which you think it, or its promotional message, was customized to the culture of YOUR COUNTRY.

Explain why corporate intelligence is important to business and identify when it

Explain why corporate intelligence is important to business and identify when it becomes an ethical issue.
This is how to complete this discussion forum post and reply assignment in a satisfactory manner as per the requirements instructed in this course’s syllabus:Discussion Forums: Individual Assignments
Post your initial response to the discussion question(s) as early in the module as you can to give others an opportunity to respond. However, the initial responses are due on the first Sunday of the module in which they are assigned by 11:59 p.m. EST. Initial posting should be at least 250 but no more than 300 words. The objective is to write succinctly and concisely on topics provided in the forums. Your primary posting can end with a “tag- line” or a related question of your own. Initial responses should include only one peer-reviewed source to support your work (i.e. use the reading material) NOTE: I WILL PROVIDE YOU MY COURSE’S READING MATERIAL OPTIONS IN CASE THAT YOU’D LIKE TO USE ANY OF THEM AS YOUR SOURCE.
Respond to one other student’s initial posting by the end of the second Sunday of the module in which it is assigned by 11:59 p.m. EST. Your secondary postings can either answer another student’s question, or comment on their response. Secondary postings should be at least 125 but no more than 150 words. Secondary responses need not include source material (it is good practice though – if you use APA for secondary responses make sure to do so correctly).
Initial Response – up to 40 points (must be substantial and well-written, add an in-text citation to identify the source, and list the source at the end of the response – use only one source).
Secondary Response – up to 10 points (must be substantial and well-written; optional APA formatting)
Total points for Discussion Forums = up to 50 points
NOTE: I WILL BE PROVIDING WITH MY CLASSMATE’S WORK SO THAT YOU CAN COMPLETE THE SECONDARY RESPONSE’ PART OF THIS ASSIGNMENT.
Requirements: 250-300 for initial post. 125-150 for secondary post

Jolson Automotive Questions
1. What factors have contributed to Jolson Automoti

Jolson Automotive Questions
1. What factors have contributed to Jolson Automotive Hoist’s success to date?
2. Which opportunity, greater penetration of the U.S. market or entering Europe, would you recommend Jolson pursue?
a. Break-even analysis for entering U.S. market with direct sales
b. Potential market size of U.S. population within a day’s drive
c. Market Penetration rate of Jolson in Canadian market vs. that of Jolson through wholesalers in the U.S. (per million population)
3. If Jolson was entering the European market, what entry strategy would you recommend? Why?
4. What approach should Jolson Automotive Hoist take for the next year?

cussion Board 4 – Weighted Average & Geometric Mean
1. Listed below are the numb

cussion Board 4 – Weighted Average & Geometric Mean
1. Listed below are the number of items sold and the profit associated with it. For clarity purposes, the first column of the chart states the dollar amount (1st amount is negative $5, meaning a loss and the second amount is $0, which is showing as $ -, which represents breakeven) and the second column is the frequency.
A. Using that information what is the weighted average for the Profit of all the sales? (round to the nearest penny)
B. What is the median profit for all the items sold?
2. The following information is from a syllabus for a stats class. Use this information to answer the 2 questions that follow. There are 3 tests that account for 75% (25% each) of your grade and 6 DB’s that account for 25% (all 6 together) of your grade. The Test scores (each out of 100) and DB scores vary as for how much each is worth, listed below are all the scores before Test 3 (Final).
3
Test
0.75
Worth 25% each
75%
Test
6
DB
0.25
Worth 25% for all
25%
DB
100%
Total
Test 1
68
DB 1
6 out of 6
Test 2
74
DB 2
8 out of 10
DB 3
7 out of 8
DB 4
9 out of 10
DB 5
5 out of 8
Test 3
???
DB 6
4 out of 6
Sum
39 out of 48
A. Using this information, what is the students grade going into the last test (for instance, the instructor dies and the current grade they have will be their grade) round to 2 decimal places?
B. Using the information from the course syllabus, what will the student need to get on TEST 3 to get a 78% in the course (round to 2 decimal places)?© Chris O’Byrne 2024
3. Compute the geometric mean (return) and the final balance after 6 years on a $3,500 investment using the following information: (Year 3 is Negative 8% and Year 5 is Negative 4%)
Year
Return
1
10%
2
6%
3
-8%
4
15%
5
-4%
6
12%
3A. What is the average rate of return for this investment over the 6 years? (convert to % and round to 3 decimal places – example 12.063%)
3B. If you invested 3,500 at the beginning, how much would your investment be worth after 6 years (round to the nearest penny (example – $1,607.45)?(© Chris O’Byrne 2024)
4. Tuition in year 1 were $18,000 and after 4 years of growth, tuition were $26,500. What is the average growth rate (geometric mean) over this 4-year period of time? (convert to % and round to 3 decimal places – example 12.063%)
When doing and showing your work for the PDF – it should be handwritten as if you are figuring out the problem on the exam – it doesn’t need to be typed up – and I prefer that you DON’T type it out and that you hand write it.
This Discussion Board is Due Friday, July 12th by 11PM.
When you answer the question put the answers in this order and label like this:
1A.
1B.
2A.
2B.
3A.
3B.
4.
Value of Discussion Board = 7 points, (1 point each)
Remember to attach the PDF of your work to your Answer/Response to this Discussion Board.
You will put just the answers in the body of the discussion board and attach the PDF of your work you used to answer these questions.
You do not need to respond to any posts – But you should look at some of your classmate’s answers and their solutions. Be careful and double check your answers before submitting, I will grade the first submission only.
Any outside help such as but not limited to Chegg or Course Hero is expressly forbidden as is group work such as message apps (groupme etc).

As previously mentioned, I would like you to conduct an analysis of the consumer

As previously mentioned, I would like you to conduct an analysis of the consumers in our main markets. Your analysis should consider both current and potential product users and should address the following questions under the discussion of each country: (United States, United Kingdom, Germany)
Identify key trends and preferences among customers in these markets.
Discuss any cultural or regional factors that may influence buying habits. 
Based on your research findings, identify potential areas of unmet demand in these markets.
Discuss why these areas represent opportunities for ACME.
Provide strategic recommendations for ACME to capitalize on the identified unmet demand. 
Discuss potential challenges ACME may face and suggest ways to overcome them.
Deliverables:
1) I need you to produce a report explaining your findings on consumer needs, wants, and preferences in these markets. Each country should be discussed in at least three pages with its own headings and subheadings. Make sure that your report is specific to consumers of ACME’s potential product in the three countries, and not to consumers in general. 
2) Based on your research of consumer needs in our main markets, describe in one page your value proposition, or the benefits that ACME and its potential new product would provide to customers. Remember, a value proposition is essentially the promise that is made to the customer. Also provide a half-page recommendation to ACME on whether or not to enter those markets.
Support your work with the course readings and at least four scholarly sources and 12 reliable nonscholarly sources, such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com, Money, Forbes, Fortune, the Financial Times, the Wall Street Journal, and the Harvard Business Review, as well as the UMGC Library databases, such as Hoover’s, Statista, and ABI/INFORM. All sources need to be cited using APA formatting, both within the text and in the reference list. The report should be organized using headings and subheadings to improve its readability.
Your final report to should be 11 – 12 pages, excluding cover page, executive summary, the reference list, and appendices. Any graphs, tables, and figures should be included as appendices. Your report should have one-inch margins and be double spaced in 12-point Times New Roman font. The report should be organized using headings and subheadings to improve its readability.

You are required to supply a journal entry reflecting on the reading materials.

You are required to supply a journal entry reflecting on the reading materials. The purpose of this entry isn’t to regurgitate content or ask questions, but instead it is to convey your personal thoughts on the content provided, interesting things you discovered, ideas regarding how you might put the information to use, etc.
Journal entries require students to reflect on reading materials and prepare written passages conveying personal thoughts on the content provided.

Please follow the inctructions carefully. Make sure to use sources in APA style.

Please follow the inctructions carefully. Make sure to use sources in APA style. If there are any questions please let me know.  Also, Please let me know what article or key words to use to look up the Peer-Review Journal. 
*case and instruction are attached.