Category: Marketing

Games like Fortnite and Roblox provide virtual spaces for consumers to explore d

Games like Fortnite and Roblox provide virtual spaces for consumers to explore different worlds and spend time with friends. During the pandemic, consumers migrated to digital environments to fulfill social, entertainment, and communication needs. Form a small group and discuss the future of virtual experiences. How might the accelerated cultural shift from physical spaces to virtual spaces impact marketers.
Readings: Study this chapter in order to answer the questions below:
Chapter Three: Analyzing the Marketing Environment

The plagiarism rate should be 0%.
The solution must be correct and related to th

The plagiarism rate should be 0%.
The solution must be correct and related to the question.
References must be added.
is necessary to follow the instructions contained in the file.

So you have your eCommerce idea, you’ve built a Sitemap, you’ve reviewed what yo

So you have your eCommerce idea, you’ve built a Sitemap, you’ve reviewed what your main competitors are doing, you’ve looked at a ton of websites’ marketing programs and functionality, and you have your mood board in hand. I think you’re now ready to take a stab at designing your Homepage. Not to fret, this is your first draft and you’ll have opportunity to submit a Homepage version 2 in your Final Project.
The Homepage is the most critical page of the entire website and contains many elements. Your Homepage design should also follow the aesthetic of your mood board and your sitemap should guide what your links are. Feel free to use the design platform of your choosing. Many like to use Adobe Photoshop, Illustrator and XD, and others have used PowerPoint and other simpler tools. There are also sites out there like Wix that allow you to mock-up for free. I just want to make sure to note that not all the elements I am looking for in this assignment will be available of these free sites.
Get inspiration from noteworthy sites and review your competitors if you’re having a tough time getting started. Look at how your favorite website homepage are structured. Don’t forget all the minor details.
You are allowed to “swipe” ideas from a few websites, but do not simply copy a template and imagery from another brand. You may use imagery from other websites, but I recommend you try using imagery from a variety of resources (free stock imagery, Adobe Spark, etc). Get as creative as you want (the world is your oyster in regards to functionality, widgets, marketing, content, etc), but always stay consistent to your brand image and make sure we know what you are selling and are trying to promote.
Your HP design should have at minimum the following –
Brand Name / LogoI recommend that your brand name/logo is aligned left or centered
NavigationThese are your shoppable categories across the top after your brand name
Search Bar, Login, Favorites, Shopping Cart Iconsalign right corner
Hero Banner(s)*This is the main image underneath your navigation
Additional Content*: Smaller Banners and Tiles w/ Images, Texts, and/or Video linking to category pages, special promotions, blogs, press mentions, etc
Social Media Icons
Email Sign-Up
Footer Menu (About Us, Customer Service, Blogs, Sustainability, Privacy Policy, etc)
Global HeaderThis is the bar across the top of your website that will have the latest news or a promotion
Minimum 1 Promotion Could be in Global Header, in email sign-up, or in one of your banners
Example: Free Shipping on Orders over $XX, Buy One Get One offer, Additional 50% off Sale, Loyalty Program incentives, Shop Now, Pay Later, etc
*Note: all banners and images should have a call-to-action (SHOP NOW, LEARN MORE, etc) that potentially goes to another page of your website when you click on it.
Review these reference links to help guide your HP design:
https://sumofy.me/blog/2015/06/30/5-parts-of-a-website-and-their-design-trends-this-2015/
https://11web.com/parts-of-a-website/
https://blog.hubspot.com/marketing/elements-of-modern-web-design-list
https://www.orbitmedia.com/blog/what-to-put-on-your-homepage/

Hi there, for this simple assignment you will be writing an entry journal, copyi

Hi there, for this simple assignment you will be writing an entry journal, copying the example of the pdf I have attached with this question. I will provide you with the materials I have ”bought” for the week, and you must write it down and continue to write the reason for purchase, and marketing reflections for the rest of the assignment.
Items purchased from Walmart:
Jovati pet winter warm pet square bed pet supplies cat and dog sleeping bed $9.50 (was 32.99)
Arm & Hammer Double duty Cat litter deodorizer $3.97
Nature’s Miracle Intense defines Odour control litter $29.97
6 QT Air Fryer; 1700W digital oil free deep fryers non-stick coating air fryer with timer and 8 cooking presets $92.99 (was 139.99)
The rest of the assignment you must continue using the example in the pdf. Please make sure no plagiarism is in this work and all work must be original and unique, written in human form. I will be running it through plagiarism machines before accepting the assignment to doublecheck. Thank you and let me know if you have any questions.

For your reply to a classmate: (attaching copy of post)
Share an idea for a way

For your reply to a classmate: (attaching copy of post)
Share an idea for a way the firm could leverage this consumer creation of brand-related content to get MORE consumers to create usable content that supports overall business goals. Cite industry or scholarly sources that support your recommendation and share a link with us. Use numbered in-text citations tied to numbered references.

MKT 315 Final Project Guidelines and Rubric
Overview
Have you ever wondered why

MKT 315 Final Project Guidelines and Rubric
Overview
Have you ever wondered why websites appear on the first page of a Google search? How does your search engine provide results based on your location? How much do companies pay to appear first on the ads section in a search engine? In this course, you will explore these and other questions in depth. You will learn to differentiate between search engine optimization (SEO) and search engine marketing (SEM) techniques and how to use these strategies to improve traffic to websites in a competitive environment. You will work with different tools used by specialists in the field and will learn about methods for measuring the impact of organic and paid marketing strategies. Also, you will discuss the ethical and legal approaches to search engine strategies and how complying with them will positively support your brand.
You will showcase your knowledge by creating a search engine plan, which will give you the opportunity to practice important skills that will be required in your future career such as developing marketing plans that align with larger marketing strategies and presenting your thoughts in an effective, brief, and persuasive manner. The project is divided into four milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Two, Three, Four, and Five. The final product will be submitted in Module Seven.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Recommend methods for using digital analytics tools to measure the impact of organic and paid marketing strategies on lead generation
Propose an effective blend of search engine strategies for supporting traffic to websites while ensuring alignment to goals and budgets allocated to a marketing campaign
Explain search engine optimization and search engine marketing distinctive features for clearly communicating expectations to clients
Employ legal and ethical principles in search engine strategies for promoting positive brand awareness
Assess internal organizational and external environmental factors for their impact on the development of paid and organic marketing strategies
Prompt
You are hired! For your final project, you will take the role of a consultant who has been hired to help a brand with their digital presence. Specifically, the company is interested in search engine optimization (SEO) of their website and in learning more about search engine marketing (SEM) and would like for you to make recommendations about a Google AdWords campaign as well as techniques to improve organic traffic to their website.
The company has set aside a budget of $5,000 per month for a Google AdWords campaign and would really like to understand your rationale behind the keywords that you recommend. You will need to recommend how the company uses this budget and why. Also, the company is willing to spend $5,000 on improving their website through SEO techniques that you recommend. The company is unschooled in both SEO and SEM, and therefore you will need to clearly define the pros and cons of each and set clear expectations. If this project goes well and you are able to show results, the company will continue to work with you on a retainer to have you consult on SEO/SEM initiatives.
You will create a search engine plan for the company and culminate with a one-page recommendation in which you will summarize and explain your strategies to the client.
Specifically, you must address the critical elements listed below. Most of the critical elements align with a particular course outcome (shown in brackets).
Company Analysis: In this section, you will analyze different internal and external factors and explain why your company would benefit from an SEO and SEM campaign.
Company Selection: Provide a brief descriiption of the company you selected in the Module One Final Project Discussion. What keyword did you select from the list provided? What is this company about?
Internal Factors: Create SMART goals for your specific company that build on the needs and budget presented above. What are the long-term goals for your specific company?
External Factors: Analyze a competitor’s website to gather ideas regarding keywords and organic traffic. In your answer, consider the following:
What local results appeared on the first page?
What ads did you find on the first page?
Why do you believe the first site from your search is the top site for organic traffic?
Will the search term be too competitive and therefore out of budget for the project?
Justification: Based on your findings from the internal and external factors analyses, explain why your company would benefit from an SEO/SEM campaign. Make sure you justify your answer with research and specific examples from the previous sections.
SEO Strategy: In this section, you will conduct an SEO audit of your website and then recommend three SEO techniques for your company.
Keywords: Using the Google Trends tool, select five keywords to target that align with your website’s theme. Present your keywords in a bulleted list and provide a screenshot of the results from Google Trends. Keep in mind that you will make your SEO recommendations around these keywords.
Audit: After conducting a website SEO audit using this checklist, present your findings, highlighting your website’s strengths and weaknesses. Present your answer in the form of a two-paragraph summary.
SEO Techniques: Recommend three SEO techniques to improve organic traffic to your website. Make sure you support your answer with findings from research and specific examples from previous sections.
SEM Strategy: In this section, you will propose an effective SEM strategy.
Keywords: Based on the keywords you selected in the previous section, you will use Keyword Planner and Google AdWords to select final keywords that would be plausible based on the assigned budget and the website’s theme. Keep in mind that you can select the number of words you consider necessary. Present your keywords in a bulleted list.
Reasoning: Explain the logic behind your keyword selections, supporting your answer with findings from research and examples.
Tools: Provide screenshots of the results you obtained from Google AdWords and from the Keyword Planner spreadsheet.
Implementation: In this section, you will create an action plan to measure the effectiveness of your SEO and SEM strategies and will discuss the legal and ethical principles to consider when implementing the campaign.
Google Analytics: Based on the goals you defined and the proposed strategies, you will explain how you plan to measure your campaign. Make sure you address the following:
Recommend three Google Analytics reports explaining what each report intends to measure.
Explain the reasons why you believe those three reports should be used to measure the effectiveness of your strategies. Support your answer with research.
Describe how you will use the data you collect to make decisions regarding optimization of your SEO/SEM campaign.
Industry Standards and Regulations: Based on the decisions you have made, discuss the ethical and legal principles that will have to be considered when implementing each of the strategies. Make sure you address the following:
Identify the ethical and professional standards that apply to your SEO/SEM campaign.
Identify current regulations that must be considered when implementing your plan. Are there any state or federal regulations that should be considered?
Explain how you will address the ethical and legal considerations for promoting positive brand awareness and ensuring compliance with industry standards and regulations.
Report: In this section, you will filter through the entire process to submit a focused 1-page recommendation for your chosen company. In this report, you will explain to your client the SEO and SEM strategies you selected and how they are going to be implemented.
Milestones
Milestone One: Draft of Company Analysis
In Module Two, you will submit a draft of the company analysis section of your search engine plan. In this section, you will analyze different internal and external factors and explain why your company would benefit from an SEO and SEM campaign. This milestone will be graded with the Milestone One Rubric.
Milestone Two: Draft of SEO Strategy
In Module Three, you will submit a draft of the SEO Strategy section of your search engine plan. In this section, you will conduct an SEO audit of your website and then recommend three SEO techniques for your company. This milestone will be graded with the Milestone Two Rubric.
Milestone Three: Draft of SEM Strategy
In Module Four, you will submit a draft of the SEM Strategy section of your search engine plan. In this section, you will propose an effective SEM strategy. This milestone will be graded with the Milestone Three Rubric.
Milestone Four: Draft of Google Analytics
In Module Five, you will submit a draft of Google Analytics (Part a) of the Implementation section of your search engine plan. In this section, you will create an action plan to measure the effectiveness of your techniques. This milestone will be graded with the Milestone Four Rubric.
Final Submission: Search Engine Plan
In Module Seven, you will submit your final project. It should be a complete, polished artifact containing all of the critical elements of the final product. It should reflect the incorporation of feedback gained throughout the course. This submission will be graded with the Final Project Rubric.
What to Submit
Your search engine plan must be 9 pages in length (in addition to a cover page and references) and must be written in APA format. Use double spacing, 12-point Times New Roman font, and one-inch margins.

Placement/Distribution Strategy
Company: Northrop Grumman (Drones)
• Compose a d

Placement/Distribution Strategy
Company: Northrop Grumman (Drones)
• Compose a distribution strategy for your product or service solution. In doing so, describe the vertical marketing system identifying all channel partners involved in the supply chain.
Follow these standard formatting guidelines for your Marketing Plan deliverables:
• 12-point, Times New Roman font
• Double-spaced
• Title Page
• Reference List
Your marketing plan should include external research with appropriate citations and references written in APA format.
See attached Marketing Plan: Pricing Strategy for Northrop Grumman Drones from a previous assignment.

Individual Written Assignment #1 (3 pages)
MKTG 3213 Principles of Marketing
For

Individual Written Assignment #1 (3 pages)
MKTG 3213 Principles of Marketing
For the first written assignment, choose a specific product or service that you have
consumed recently (you can pick whatever you want I do not care). As examples, you might consider a food or beverage item you purchased, an Uber ride you shared, the cell phone service you utilize, or the drycleaning service you most recently used. Anything will work; just have a specific product
or service in mind. Please write responses to the following questions with respect to that
product or service.
(Your written assignment responses should be numbered so that they correspond with
the topics below. Use headings and subheadings as needed.)
1. In two or three sentences, describe the product or service you have chosen and
the situation in which you purchased or used it.
2. Consider the six P’s of marketing (i.e., product, price, place, promotion, people,
processes) with respect to this product or service. Please pick at least four (4) of
the P’s, then describe and evaluate how each applies to your product or service.
3. Think about the company that produced (or sold) the product or service chosen.
Research that company (which might include your own personal experiences,
online reviews, the company’s website, and so on) to determine the degree to
which the company practices the marketing concept. Discuss what you found,
including whether or not you believe that the company practices the marketing
concept. Please include a bibliography of information sources at the end of your
written assignment (you can use MLA or APA citations; just be consistent
throughout the assignment).
4. Consider the PSSP Hierarchy of Needs and discuss the basic needs that are
satisfied by the product or service chosen. (Hint: Remember that most products
and services satisfy needs at more than one level in the Hierarchy.)
5. Discuss your personal reaction to the product or service that you consumed and
whether your reaction, based on your expectations, was either satisfied or
dissatisfied after you purchased and consumed the product or service.
If you find yourself struggling to find things to write to fill three pages, you probably need
to think a little deeper about the questions. If you do this correctly, the bigger problem
will be limiting your responses to three pages!
IMPORTANT: Upload your paper to Canvas. You will be assessed -5 points for every
hour after the due date time that you submit late. Please remember that your project will
be graded for both content and writing quality.

Directions:
Use these guidelines attached to create a Marketing Plan for your s

Directions:
Use these guidelines attached to create a Marketing Plan for your selected Product or Service (Walmart Grocery delivery service). This is the same business you selected for the Marketing Topic, SWOT Analysis, and Marketing Objective assignment and the same product or service you selected for the Target Market Analysis assignment. (I will have all these assignment attached for you to reference). However, the previous
assignments should be updated and enhanced.
You may use MS Word to create your Marketing Plan. All of the sections of the Marketing plan
should use the same format, with the exception of the example ad. The example ad can be in
any format. The plan should be 6-10 pages. The final output should be presented in a clear,
concise, attractive, and professional format in order to attract potential investors. Include all of the sources you used. Since this is essentially a compilation of the assignments you completed in the class, you should have AT LEAST 10 scholarly or peer-reviewed sources.
All sources must be cited using APA Style Guidelines.
MARKETING PLAN INSTRUCTIONS ATTACHED PLEASE USE STEP BY STEP

hi there, for this project all the instructions and explanation are in the pdf a

hi there, for this project all the instructions and explanation are in the pdf attached with this question. Please make sure there is absolutely no plagiarism and it is all written as human, I will be checking and running it through plagiarism machines first before accepting the assignment. All work must be original and unique and follows every step of the instructions thoroughly. thank you