Category: Marketing

Kindly answer all what is asked in the photo attached. No similarity please. Cla

Kindly answer all what is asked in the photo attached. No similarity please. Class will run the paper thru turnitin with AI scan.

In Tableau, please complete all 5 sheets (charts) using the music store data, ex

In Tableau, please complete all 5 sheets (charts) using the music store data, export the images generated, and answer the questions. When you are done, please submit:
a) a Word file on Canvas with all the exported images from chart1 to chart5;
b) answer the questions with texts and numbers using Google Form link provided below. (I suggest you also paste your answers into this file as a copy of your record)
Please pledge your honor code in your Word file by pasting this statement at the beginning of the file: “I confirm that I have generated all these charts in Tableau with my own work.”
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Learning objectives: Getting familiar with how to use Tableau, and being able to read the Tableau charts correctly.
1. How would you describe this dataset to a manager? (a general question that one can ask to any dataset)
Answer the following questions with your Tableau charts. You should read the numbers or information from your tableau charts (submitted separately with a Tableau file). Note below are based on filtering all other regions out and keeping only “Europe” and “Asia”.
How many genres were captured? What is the most popular genre and its total sales? What is the second most popular one? (chart1)
Who is the most popular artist? What kind (genre) of music is the most popular among his/her songs? (chart2)
Which country has the highest music sales? What percentage of sales does this country take? (chart3)
How much revenue does India have? (chart4)
Which genre shows a clear declining trend over time? (chart5)
Please answer these questions using the following link, and submit your Word file with all the exported images on Canvas before the due day, 5pm:

For this assignment, you need to complete the Sales Call Planning Worksheet temp

For this assignment, you need to complete the Sales Call Planning Worksheet template attached herewith using the FedEx Office Case information. You have to assume the role of FedEx Office Sales Representation and you are preparing for an initial sales call with Strategic Training Consultants (STC.). Remember, is an important prospect and represents over $60 in annual revenues.
The worksheet contains four sections. You will complete the worksheet using SPIN questions:
Section 1: Situation Questions: Please write three (3) different situation questions to better understand the STC business situation.
Section 2: Problem Questions: Please write three (3) different problem questions, in order to uncover some of the problems facing STC.
Section 3: Implication Questions: Please write three (3) different implication questions, to help crystalize how FedEx Office solutions would benefit STC.
Section 4: One (1) main FedEx Office solution that would help address one of the Strategic Training Consultants’ Problems
Describe the FedEx Office solution in good detail.
Identify the key features of your proposed solution to STC.
Identify who benefits from the solution and (the company, the employees, the trainers, the trainees, the customer or hiring company) and how they benefit from this solution.
FEDEX OFFICE CASE STUDY
SELLER: FedEx Office
You are an account representative with FedEx Office. Your job is to secure relationships with client organizations. Your company melds the parcel moving capabilities of FedEx with printing and data capabilities. Your customers are businesses that need to distribute information (e.g., training information, product information, manuals) to their clients or internal users. Unlike mainline shipping companies like UPS or FedEx, your employer (FedEx Office) does not move or ship parcels or freight. Instead, your company is in the document processing business and helps clients disseminate data to users. In most cases, the data and information disseminated are non-routine (i.e. specific to a certain product, project, or program). An example would be copying, packaging, and shipping training materials and operating manuals to 64 hospitals and other facilities owned by Trinity Health group.
In addition to printing training manuals, FedEx Office has capabilities to print other material including certificates, banners, flyers, etc. Your employer can even manage direct mail services which are especially attractive for SMEs and startups.
FedEx Office can print, store, disseminate, package, upload, and otherwise prepare documented materials. Its facilities are located in all U.S. cities with populations in excess of 20,000. The firm ships to any location that can be reached by road. Data can be transferred between any of the nearly 2,000 FedEx Office locations. All locations feature printing, binding, and other data packaging capabilities. All locations are served by FedEx pickup and delivery. All FedEx Office locations offer a range of delivery options (next day, same day, two business days) through all major shipping carriers (FedEx, UPS, DHL, USPS.)
FedEx Office can arrange shipping across the world. In some countries, agents of FedEx Office (other firms) engage in delivery of materials. FedEx Office facilities are located only in the United States (all 50 states) and across Canada. However, global expansion is a growth opportunity for the company.
BUYER: STC Strategic Training Consultants (STC)
Strategic Training Consultants contacted you via a telephone call. Strategic Training Consultants is a global training services company that provides an array of packaged training programs to businesses across the United States and in 50 other countries. The company headquarters are in San Diego, CA. It has sub-offices in Dallas, Texas and Atlanta, GA
Strategic Training Consultants has been in business since 2005. Payton Downing and Jordan Johnson started the company as co- founders. Downing focused on developing “Voice of the Customer” program that has enabled Strategic Training Consultants to provide tailored solutions and services to a wide variety of industries including finance, pharmaceuticals, manufacturing, logistics, retail and energy. Downing is a professional IT resources trainer and holds several national standards certifications in the IT area. Downing earned an MBA from Rice University.
In 2006, Downing convinced four fellow IT trainers to form a co-operative. The trainers began training IT managers in the technology area. The trainers are contract workers, i.e., not employees of STC. Over the years, Downing and her partners built relationships with trainers from other disciplines (e.g., LMS, Oracle, SAP, QuickBooks, Salesforce and other areas where business often job out training.
Word of mouth and positive experience allowed Downing and the partners to establish an extended network of 400 contractor trainers across the U.S. and Canada. Strategic Training Consultants offers training solutions for more than 25 specific applications.
BUYER SITUATION: Strategic Training Consultants
You have a video conference call with Payton Downing. It lasts for about 40 minutes. During the visit, Downing shares information with you and responds to several questions you ask. The following are notes and observations you log during the visit.
The booking process is as follows:
Clients contact Strategic Training Consultants via the internet or telephone about conducting a training seminar for their staff.
Strategic Training Consultants devises a training plan and generates a bid.
If the bid is accepted by the client, Strategic Training Consultants notifies a trainer or training team (contract workers) and schedules the training session.
Strategic Training Consultants staff confirms the printed materials specifications and any online requirements. (Strategic Training Consultants has learned over time that companies want to provide employees with both electronic and hard copies of all training materials.) Occasionally, the client generates the materials.
The training site is established, and trainees are registered, contacted and sent preparation instructions.
Training takes place on the designated site.
Client/trainees complete a performance evaluation of the STC trainer.
Strategic Training Consultants has 40 full-time employees. 20 (20) full-time staff work at the San Diego office. Twelve (12) full-time staff work at the Dallas office and eight (8) full-time staff work at the Atlanta office. At each office, training materials are prepared from documents proprietary to Strategic Training Consultants. Preparation usually involves customization (e.g., inserting the client’s logo, date, and producing any mandatory materials such as document numbers or certificates).
Strategic Training Consultants produces the materials in the quantities specified by clients, prepares and labels flash drives or other ancillaries, and packages and labels the shipment according to the delivery instructions.
The Strategic Training Consultants full-time staff includes a mix of male/female employees and range in age from 22 to 55. The full-time staff primarily works forty hours per week. All of the full-time staff are capable of running duplication equipment, handling document management tasks, and carrying out other office tasks. One employee at each location, the site manager, handles scheduling and billing of the training seminars. Downing and the original partners select and arrange compensation for the contractors who carry out the training.
Strategic Training Consultants materials ship to training locations via all the major package carriers USPS, UPS, FedEx, DHL, and others as needed. The training location or hotel holds the materials, and the contract trainer (i.e. not a full-time STC employee) picks them up.
Status of Strategic Training Consultants
Strategic Training Consultants’ revenues have fluctuated over the past few years. Historically, Strategic Training Consultants carried out more than 5,500 seminars per year. Each location dispatched an average of 35 seminars per week over a 50-week training year (fiscal year). Base price for any seminar (net of materials) is $4500. Base price covers a three-day seminar (including trainer travel time). Base price covers training for eight trainees net of materials with an additional $500 for each additional trainee. In 2021, the average seminar serviced 15 trainees.
Strategic Training Consultants has an excellent reputation as a provider of training for human resources, Salesforce and Microsoft Dynamics, SAP, QuickBooks and PeopleSoft. Downing knows that the core of 225 STC contract trainers, who conduct slightly over sixty percent of the classes offered each year, are the key to Strategic Training Consultants’ success. The core trainers average 45 three-day training session per year, 15 or which are billed to Strategic Training Consultants.
Contract trainers are nationally recognized experts in their fields. Most trainers once worked for large corporations (e.g., Oracle, AT&T and Microsoft) and some trainers hold advanced degrees. All trainers hold specific certifications that make the courses acceptable to certification bodies.
In 2021, Strategic Training Consultants ran 5,500 sessions with an average billing of $12,000 per session for a gross revenue of $66 million. The declining revenue in has prompted Strategic Training Consultants to change pricing.
Downing explained that Strategic Training Consultants had cancellations between 2018 and 2021 and conceded that several long-time clients had cancelled training because of delays. One client felt that their trainer was unprepared. “The guy used a white board for the first two days of training. We paid for professional training. I had several trainees complain that they could not follow the material and had to take copious notes by hand.”
Downing elaborated that in that situation the trainer arrived at his hotel on Monday expecting that the training materials would be there. Because of delays in processing at one of the offices, the training materials could not be shipped until late the previous Friday. The training materials arrived Wednesday afternoon—two days into the training. Downing further explained that three of the staff in the office involved were ill due to a flu outbreak —causing a backup in processing. So, the materials were shipped out ASAP to the hotel rather than the training site—the headquarters of a restaurant chain of 50 outlets.
STC lost that the restaurant chain which was doing two annual seminars for the past 10 years as their client. Not only that but Strategic Training Consultants also lost the trainer involved, who was one of the core team members and went to another training company. “That fellow took about $500,000 annual revenue with him,” Downing conceded.
Downing observed that, although Strategic Training Consultants can schedule sessions, it was getting more difficult to prepare materials. Most of the clients – restaurant chains, banks, insurance companies, and certain types of manufacturing companies, were small to mid-size. Therefore, they want Strategic Training Consultants to prepare the training materials rather than having to print, bind, and package the materials themselves. Moreover, newer clients are technology startups who have different training needs altogether such as DEI, Ethics, and Business Conduct. Most of such clients have recently switched to remote work arrangements.
Sometimes the larger companies (clients), for financial reasons choose to prepare the materials themselves and then processing disasters occurred. PowerPoint slides were missing or out of order. Training binders were incomplete or not available. Production of training materials occurred at the last minute which led to misspelled words and format errors. In all cases, trainees assumed it was Strategic Training Consultants’ fault and the contract trainers became very frustrated handling the complaints and receiving poor evaluations for something that they had no control over.
Downing noted that the trainers were responsible for getting the materials onto the training site. That protocol had been in place since the inception of Strategic Training Consultants in 2005. Downing conceded that several of the core trainers were frustrated with having to secure the materials and haul them to the site. One fellow noted that a competing firm shipped direct to the site and texted or called its trainers regarding arrival time and location of materials. Downing conceded that ‘something needs to be done soon or we will be out of business within 6-7 years.”
When asked why Strategic Training Consultants did not ship direct to the training site, Downing sighed and explained that most of the restaurant chains, banks, and manufacturing companies that the trainers deal with have large, extensive facilities. In one case involving a shipment delivery to a manufacturing office, the receptionist lost the shipment with boxes of equipment manuals and mail that had come into the office. The trainer arrived at the corporate conference room, the designated training site. It took 15 telephone calls to the carrier, the human resource department, and the central manufacturing office to locate the training materials. “That is why I hold the trainers accountable for shipping materials.”
When asked if the materials are customized to the client, Downing proudly stated, “You bet. That is a strength of our programs.” Downing then noted that in two cases, the wrong organization name ended up on the materials. Oracle materials prepared for the IT staff at Toyota Motor North America office in Plano, TX were mislabeled with materials to be shipped to the IT staff at the Kubota Tractor Corporation in Grapevine, Texas. Fortunately, the parties saw the irony in that situation.
Downing admitted that “our office staff is well-trained and compensated but still staff productivity is declining.” Sometimes the office staff has family obligations that interrupt attendance at work. However, Downing noted that replacing and training reliable, literate, staff for such positions is expensive. Strategic Training Consultants pays the average staff member $55,000 per year with $20,000 per year in benefits costs. Therefore, staff costs are more than $3 million per year. Downing estimates that replacing a staff member will run closer to $65,000 with $25,000 in benefits and other costs of employment. Last year, Downing paid out $150,000 in overtime bonuses to staff attributable to rush jobs and business flux.
Goals for Strategic Training Consultants
You ask Payton Downing why Strategic Training Consultants seeks to continue in this business considering labor and support problems. Downing notes two main reasons, profitability, and industry growth potentials. He indicated that there is increased demand for outsourced training for technology needs with anticipated growth of 10% per year for the next five years. That’s in the U.S. alone, so globally it’s even higher potential. Moreover, Strategic Training Consultants EBITA has been averaging 8% despite the decline in topline revenues in 2021. “I really need to ramp up our operations and growth,” Downing observes.
So what other problems exist, aside from delivery and preparation issues? Downing indicates that Training Stat Corporation, a company started by a former Strategic Training Consultants contractor, had begun to eke away at Strategic Training Consultants’ client base. Shay Edwards, founder of Training Design Corporation, had lured away several of Strategic Training Consultants’ core trainers with more lucrative compensation and better support. “Oh,” you utter. You ask Downing if Strategic Training Consultants can sue Training Design Corporation for pirating materials. Downing glares at you. “The trainer is the key asset here. Any expert can develop materials. If I sue, core trainers will leave us like there’s a plague.”

During this film, Patagonia’s founder Yvon Chouinard said “Traditional advertis

During this film, Patagonia’s founder Yvon Chouinard said “Traditional advertising, I think, is finished,” Patagonia’s founder Yvon Chouinard, do you believe traditional advertising is dead? Explain your answer in detail.
film link: https://vimeo.com/703916971/14fb6b3e4e?share=copy

Complete all 4 sheets (charts) using the fundraising data in Tableau (note this

Complete all 4 sheets (charts) using the fundraising data in Tableau (note this time I supply the twbx file so you don’t need to do the Excel connections to read in excel data – data are already in). When you are done with the charts, please: a) submit a Word file with all the exported images on Canvas (for chart3 please just take a screenshot) ; b) answer the questions with texts and numbers using Google Form link provided below.
Learning objectives: Be able to use some simple Tableau calculations, and be able to use the information in the charts in a flexible way to deliver marketing insights.
Please pledge your honor code in your Word file by pasting this statement at the beginning of the file: “I confirm that I have generated all these charts in Tableau myself, and have done my own work for the calculations.”
How would you describe this dataset to a manager? (a general question – explore data in Tableau)
Answer the following questions with your Tableau charts. For some of the questions you will need to do some extra work and calculation beyond the charts that you created with the step by step guide in the file.
Which Degree has the highest average pledge amount? Of how much? And the least average pledge amount? Of how much? Do you think ‘number of records’ is very informative here? Why or why not? (chart1)
What trends can you describe for fundraising effort of this university? Which fund type has the highest drop over the last 2 years? If you were to propose something to investigate further, what would that be? (chart2)
What percentage of funds were pledged by the “Major Gift Donors”? What percentage of funds were pledged by the top 20% of donors? [hint: you may use the information at the lower left corner of Tableau, and do some simple filtering and calculation to get the answers] (chart3)
What is the most popular fund type in the top 10 funds? How many of them are there in the top 10? What percentage of total pledge amount were captured in the top 10 funds? (chart4)
Please answer these questions using the following link, and submit the Word file with all the exported images on Canvas before the due day, 5pm:
https://docs.google.com/forms/d/e/1FAIpQLSd4DOy-P1ZuVvHKoZzuNDZgffwss4dlCrfTO0ZVcjyGIAM_kQ/viewform?usp=sf_linkLinks to an external site.
Grading Criteria:
Q1 is for practice, no points given.
a. Q2 and Q3 each are worth 20pts. Half for the chart and half for answers. 2×20 = 40pts.
b. Q4 and Q5 each are worth 30pts. (In each question, the chart is 10pts and the calculation part (and answers) are 20points.) 2×30 = 60pts.

This week, you will submit the final part of your Marketing Plan.
Add this porti

This week, you will submit the final part of your Marketing Plan.
Add this portion of your marketing plan to the portion submitted last week, to complete your marketing plan (be sure to continue the formatting provided in the template). This section of your plan should be approximately 1-2 pages long with properly cited in-text citations.
Use these headings in bold font in your plan and cover the points beneath it.
Evaluating PerformanceThink back through the components of your marketing plan. How will you determine if your goals and objectives are being met? There are several metrics to choose from that can help shed light on whether or not your strategy is working. Discuss how you might use TWO metrics from each of the four following categories to evaluate if your plan is successful.
Measuring Digital and Social Media Effectiveness
Reach metrics
Acquisition metrics
Engagement metrics
Conversion metrics
Retention Metrics
Financial Performance Metrics
Return on Marketing Investment
Revenue Analysis
Market Share Analysis
Profitability Analysis
Metrics for Evaluating Customer Relationship Management
Share of Customer
Customer Equity
Customer Focus
Lifetime Value
Analytics for Auditing Social Responsibility
Qualitative analytics
Quantitative analytics

Objective:
Develop a comprehensive social media marketing campaign for a selecte

Objective:
Develop a comprehensive social media marketing campaign for a selected company that leverages Robert Cialdini’s six principles of influence: Reciprocity, Commitment/Consistency, Social Proof, Authority, Liking, and Scarcity. Students will create and present a set of marketing materials designed to enhance the company’s brand presence on social media.
about Apple Vision Pro
1- Select a company: choose a company with an existing social media presence. This can be a local business, a well-known brand, or a non-profit organization.
2- Research: Investigate the company’s current social media strategy, target audience, and marketing goal. Identify areas for improvement or opportunities to reach a broader audience.
3- Create Marketing Materials: Design a set of three marketing materials that could be used on the company’s social media platforms:
– Print Ad: Design a print ad that could be shared as an image on social media. The ad should incorporate elements that attract the viewer’s attention and convey the company’s message effectively.
– Video: Produce a short video (30 seconds to 1 minute) that promotes that company or its products/services. The video should be engaging and suitable for sharing on platforms like Instagram, Facebook, or Twitter.
– Additional Marketing Material: Choose another form of marketing material (e.g., an infographic, a blog post, an interactive poll, or a contest announcement) that fits the company’s brand and appeals to its social media audience.
4- Apply Cialdini;s Principles: For each piece of marketing material, explicitly incorporate at least one of Robert Cialdini’s six principles of influence. Explain how you have used the following principles in your designs:
– Reciprocity: Offer something of value to get something back.
– Commitment/Consistency: Encourage viewers to make small commitments that lead to larger commitments.
– Social Proof: Show that others have endorsed your product or service.
-Authority: Establish the company’s credibility and expertise.
-Liking: Make the company or its products/ services more relatable and likable.
-Scarcity: Highlight the uniqueness or limited availability of the offer.
5- Presentation: Prepare a presentation explaining your marketing campaign. Include the following elements:
A brief overview of the selected company and its current social media presence.
– A detailed explanation of each marketing material created, including the design choices and the specific Cialdini principle applied.
– The expected impact of your campaign on the company’s social media engagement and brand presence.
6- Submission: Submit your marketing materials and a written summary of your campaign that outlines how each piece applies Cialdini;s principles. Include any mockups, storyboards, or scripts used in the creation of your materials.
Evaluation Criteria:
-Creativity and originality in the design of marketing materials.
-Effective application of Cialdini;s principles of influence.
-Clarity and persuasiveness of the presentation.
-Understanding of the company’s brand and target audience.

Final Project Guidelines and Rubric
Overview
For the final project, you will cre

Final Project Guidelines and Rubric
Overview
For the final project, you will create a marketing plan presentation. As the final step in your journey toward your bachelor of science in marketing, you will complete a capstone that integrates the knowledge and skills you have developed in previous coursework and over the duration of the term by developing your marketing plan presentation. This capstone has been created to give you an opportunity to apply your knowledge to a real-world scenario. You will have the opportunity to demonstrate your creativity as you create your own product or service. Additionally, you will apply your analytic skills as you review the competitive landscape. You will also make decisions based on research and your strategic thinking as you apply it all in the development of a marketing plan. Understanding and mastery of these three skills is integral to success in the marketing field.
Evaluation of Capstone: This capstone will be assessed somewhat differently than other courses you have taken online at SNHU. You will be evaluated on your final PowerPoint presentation, including speaker notes (with optional voice-over), in determining whether you have demonstrated proficiency in each outcome. Your instructor will guide you through this process, keeping a running narrative of your strengths and weaknesses in relation to the outcomes as you progress through the class. Your work is expected to meet the highest professional standards.
This assessment will evaluate your mastery with respect to the following outcomes:
Utilize primary and secondary data to determine the position of a product in the market
Recommend strategies for maximizing both internal and external opportunities through the effective use of the marketing mix
Develop strategic marketing plans in alignment with stated missions, objectives, and goals of the organizations
Employ effective written and oral communication skills appropriate to the professional marketing context
Apply legal and ethical principles to marketing activities
Collaborate in cross functional internal and external environments to ensure the creation, capture, and delivery of value
Prompt
Imagine that you have just created what you think will be the “next big thing.” You have managed to patent it and secure any necessary copyrights, and you are lining people up to work with you. The only thing you have not figured out is exactly how you are going to sell this. You have the idea and you have the prototype, but who will buy this and how will you reach them? It is time to develop a marketing plan.
As much as you think your product or service will sell itself, a successful marketing plan is what is really going to make it happen. The most effective marketing plans are those that are most complete and consist of all the most appropriate elements. This means including all of the following:
A product/service summary
A strengths, weaknesses, opportunities, and threats (SWOT) analysis
A target market analysis
Marketing objectives
A marketing mix analysis, implementation, and evaluation
Individually, these pieces might be enough to get people interested, but bringing them together effectively is what turns interest into purchase.
Your marketing plan needs to have clear goals and objectives and a well-developed understanding of the strengths and weaknesses of your product or service. The plan also needs to include who you are going to try and sell your product or service to, and how you are going to make that happen. (You need to understand your customer). Once you have planned your work, you will need to outline the implementation of your plan, all the while making sure that you are staying true to your objectives.
Your presentation must:
Demonstrate professional quality
Include speaker notes for each slide that capture the thought process and justification for the information on the slide
Effectively communicate your product and plan to stakeholders
Milestones
Milestone One: SWOT Analysis
In Module Two, you will complete a SWOT analysis for your new product or service. You must include at least three items in each quadrant, including any legal or ethical implications. You will submit your SWOT to the discussion topic as an image and write a brief overview of your findings that includes the following:
Which of your strengths are the most likely to help in the development of marketing activities?
Which of your identified opportunities will you pursue first and why?
Which of your threats are you most concerned about?
What are the gaps not addressed in the SWOT that you need to be aware of as you move forward in the development of your marketing plan?
What legal and ethical implications are considered?
Then you will respond to your classmates, identifying any similarities between your SWOT findings and discussing how those may have different impacts on your marketing plans because the products or services are different. This milestone will be graded using the Milestone One Rubric.
Milestone Two: Marketing Plan Presentation Draft
In Module Four, you will submit a draft of your slides, with speaker notes, for the following sections of the marketing plan:
Product/service summary
SWOT analysis
Target market analysis
Marketing objectives
This milestone will be graded using the Milestone Two Rubric.
Milestone Three: Draft Marketing Mix Slides
In Module Five, you will submit a draft of your marketing mix/marketing strategy slides with speaker notes for review. You will address each of the four Ps:
Product: The product or service being offered
Price: The cost of the product or service
Place: How the product or service is available to the customer
Promotion: The marketing activities that communicate the product or services benefits
Be sure to consider your SWOT findings and include how you will use this information in the development of your marketing strategy. This milestone will be graded using the Milestone Three Rubric.
Final Submission: Marketing Plan Presentation
In Module Seven, you will submit your final project. It should be a complete, polished artifact containing all of the critical elements of the final project. It should reflect the incorporation of feedback gained throughout the course. This submission will be graded with the Final Project Rubric.
What to Submit
If sources are used, include a final slide of all sources in APA format.
This rubric will be applied to all components as a whole, and no component will be assessed on its own. The “Possible Indicators of Success” are examples for you and the instructor of the types of concepts to look for to demonstrate proficiency. They are neither exhaustive nor proscriiptive and should be used as guides for illustrating how your capstone embodies the outcome. All outcomes are weighted equally.
Final Project Rubric
Course Outcome Progress Toward Meeting the Outcome Value
Utilize primary and secondary data to determine the position of a product in the market Emerging (100%) Not Evident (0%) 17
Recommend strategies for maximizing both internal and external opportunities through the effective use of the marketing mix Emerging (100%) Not Evident (0%) 17
Develop strategic marketing plans in alignment with stated missions, objectives, and goals of the organizations Emerging (100%) Not Evident (0%) 17
Employ effective written and oral communication skills appropriate to the professional marketing context Emerging (100%) Not Evident (0%) 16
Apply legal and ethical principles to marketing activities Emerging (100%) Not Evident (0%) 17
Collaborate in cross functional internal and external environments to ensure the creation, capture, and delivery of value Emerging (100%) Not Evident (0%) 16
Total: 100%
Possible Indicators of Success
Utilize primary and secondary data to determine the position of a product in the market
Does the capstone demonstrate the student’s ability to analyze primary and secondary data to distill actionable findings? Does it demonstrate the student’s ability to conduct primary research in relation to project needs?
Does the capstone demonstrate the student’s ability to develop a research framework that can yield measurable results? Does it distill secondary data into what is most relevant and create primary research tools that align with the research goals?
Does the capstone demonstrate the student’s ability to evaluate the product position options available? Does it identify market position options and apply market research findings to select the optimal positioning?
Recommend strategies for maximizing both internal and external opportunities through the effective use of the marketing mix
Does the capstone demonstrate the student’s ability to develop strategies utilizing all elements of the marketing mix? Does it identify ways to take advantage of internal and external marketing opportunities?
Does the capstone demonstrate the student’s ability to complete an informed, insightful SWOT analysis? Does it allow the student to turn findings into strategies that address both internal and external prospects?
Does the capstone explore multiple marketing strategies and identify which will work best given the product or service the student is promoting? Does the capstone demonstrate the student’s ability to determine and evaluate the most effective marketing strategies for a specific product or service?
Develop strategic marketing plans in alignment with stated missions, objectives, and goals of the organizations
Does the capstone demonstrate the student’s ability to develop marketing strategies that can meet specific objectives? Does the student interpret organizational objectives? Does the marketing plan promote and support those objectives?
Does the capstone demonstrate the student’s ability to identify messaging and marketing channels that align with a company’s mission, objectives, and goals? Does it determine the marketing channels and messaging that the new product should be using?
Does the capstone demonstrate the student’s ability to evaluate marketing plans in relation to a company’s mission and objectives? Does it develop a marketing plan with consideration to the alignment of the organization’s mission, objectives, and goals?
Employ effective written and oral communication skills appropriate to the professional marketing context
Does the capstone demonstrate the student’s ability to create an effective professional presentation? Does it demonstrate qualities of effective professional communication?
Does the capstone demonstrate the student’s ability to effectively use their communication skills to share the findings of their capstone work? Does it accurately use marketing terminology to effectively communicate their content?
Apply legal and ethical principles to marketing activities
Does the capstone demonstrate the student’s ability to develop marketing recommendations that are legally and ethically sound?
Does the capstone demonstrate the student’s ability to evaluate marketing activities for legal and ethical implications? Does it conform to accepted ethical standards? Does it adhere to all legal standards?
Collaborate in cross functional internal and external environments to ensure the creation, capture, and delivery of value
Does the capstone demonstrate the student’s ability to develop a marketing plan that demonstrates an understanding of the cross functional teams involved in the execution of the plan? Does it determine teams that are needed for collaboration? Does it analyze the teams’ role in the creation, capture, and delivery of value?
Does the capstone demonstrate the student’s ability to identify opportunities for collaboration in internal and external environments? Does it determine the places within a marketing plan where other departments or organizations would be consulted for ensuring the creation, capture, and delivery of value?
Does the capstone demonstrate the student’s ability to recognize how different internal and external environments can contribute the creation, capture, and delivery of value? Does it establish how value is created, captured, and delivered? Does it describe how this is accomplished across different groups?
polished artifact containing all of the critical elements of the final project

Instructions for Module 6 Assignment on Principles of Marketing for Nike Inc.
Ob

Instructions for Module 6 Assignment on Principles of Marketing for Nike Inc.
Objective:
Write a 500-word essay focusing on the development of the Marketing Strategy (Section 4) for Nike Inc. This includes delineating the Target Market Strategy and the Marketing Mix (Product, Price, Place, Promotion).
Incorporation of Previous Feedback:
Create a cohesive document that integrates feedback from previous assignments, particularly:
A graphic SWOT analysis with bullet points for strengths, weaknesses, opportunities, and threats.
Use of the Marketing Plan Template with a table of contents, bolded subheadings, a cover page, and a reference page.
APA 7th edition formatting with double-spaced text.
Content Requirements:
Product: Elaborate on Nike Inc.’s product offerings, with a focus on innovation and customer satisfaction. Reference the Nike Air Max 2024 as an example.
Price: Describe Nike’s pricing strategy, considering market share growth and brand positioning.
Place: Explain the distribution strategy that allows global market penetration and responsiveness to consumer trends.
Promotion: Outline promotional strategies aimed at brand awareness, particularly among Gen Z consumers, and increasing online sales.
Quality and Clarity:
Ensure the essay is comprehensive and insightful, as previous submissions have been praised for the quality of information.
Clearly convey strategies that align with Nike’s organizational objectives and marketing strategy objectives outlined in previous modules.
Referencing:
Cite sources appropriately using APA format. Include references from previous modules which consist of a mix of academic and industry-specific sources.
Submission Details:
The compiled document should follow the specified APA format and be submitted by the stated deadline.
General Instructions:
Proofread the document for clarity, coherence, and to avoid grammatical errors.
Address all points mentioned in the feedback from previous assignments to avoid losing marks on similar grounds.
Ensure that the essay is well-researched, demonstrating a deep understanding of Nike’s market positioning and future strategy.

Module 2 Assignment
Answer the following questions. The answer to each question

Module 2 Assignment
Answer the following questions. The answer to each question should be in the range of 100 to 200 words. Feel free to include more content if you wish to.
Readings: Study this chapter in order to answer the questions below:
Chapter Three: Analyzing the Marketing Environment
Questions
1. Identify the five major generational groups and briefly describe their impact on today’s marketing strategies
2. How should marketers respond to unpredictable disruptions from the natural environment?
3. Briefly describe the consumer movement toward environmental sustainability. Provide two specific examples of brands that have responded to this trend
Please ensure you use one external source to support your answer. Use APA formatting.