Category: Marketing

Dave Hagen Listen to 30 min podcast
Dear Students,
Dave Hagen is a local San Fer

Dave Hagen Listen to 30 min podcast
Dear Students,
Dave Hagen is a local San Fernando Valley Attorney who has his own podcast about “Financial Wellness”
Please go to his podcast and listen to one episode: (Please name the title of the episode)
Then write at least 150 word essay about the subject covered and what you learned.
(Just so you know all the words in this memo —without title or link— are about 90 words)
No plagrism follow directions
GO TO: https://podcasts.apple.com/us/podcast/the-financial-wellness-podcast/id1332510945OR SPOTIFY: https://open.spotify.com/show/1r2NZBzYvthlDF9CloZQ…

This homework involves subsetting a transaction dataset (similar to the one that

This homework involves subsetting a transaction dataset (similar to the one that we used in class) into calibration time periods and holdout time periods, creating the group labels based on calibration data, and tracking business performance with the holdout data.
I provided the data and video guide for the homework down below
Please save your work and add your last name to the file name, and submit your completed Excel file here. Make sure you type your answers for Q5. Also, Please pledge your honor code in your Excel file by pasting this statement in sheet “HW4questions” and cell “A16”: “I confirm that I have typed in all the functions in this file myself, and have done my own work generating the pivot tables and the chart.”
Please follow all the steps in the video correctly and Answer the question of which variable is the most important in predicting future profits, and give the correct reason for it:
It ‘s not allowing me upload video but please click on the link i provided https://youtu.be/EXXeqEcm0qg?si=NJXfutJntsfDfqaR

read the case and answer the questions of both parts. give me two files of answe

read the case and answer the questions of both parts. give me two files of answers according to the different parts.

Task: Submit to complete this assignment
Due February 28 at 11:59 PM
Available

Task: Submit to complete this assignment
Due February 28 at 11:59 PM
Available until Feb 28, 2024 11:59 PM. Access restricted after availability ends.
Please complete this assignment in the format attached. With each heading there are questions and explanations to help guide you through this assignment. Please keep the heading and add your responses, therefore your completed paper should be no more than 5 pages. You can select any company that you like, however, I strongly encourage you to select a company that you can easily find it’s marketing material online.

The Final Semester Project
(See detailed instructions under the SEMESTER PROJEC

The Final Semester Project
(See detailed instructions under the SEMESTER PROJECT tab in MODULES in CANVAS)
The semester project for the eCommerce course (MRKG 2312) involves the development of a business proposal for an eCommerce business of your choice and creation of a website for that business. The project is designed to give students an opportunity to demonstrate their understanding of internet businesses. The project counts as your final exam grade and accounts for 20% of your final course grade.
Deliverables (both are required to complete the project)
1) Your eCommerce business proposal (3 pages MAXIMUM)
2) Website – you will create a website for your business in the free web hosting service, WIX.
The second part of eCommerce semester project is about developing a website based on your business proposal using of the free web hosting services WIX (www.wix.comLinks to an external site.).
The Final Semester Project
The semester project for the eCommerce course (MRKG 2312) involves the development of a business proposal for an eCommerce business of your choice and creation of a website for that business. The project is designed to give students an opportunity to demonstrate their understanding of internet businesses. The project counts as your final exam grade and accounts for 20% of your final course grade.
Deliverables (both are required to complete the project)
1) Your eCommerce business proposal (3 pages MAXIMUM)
2) Website – you will create a website for your business in the free web hosting service, WIX.
Project Instructions
The eCommerce semester project requires students to create a proposal for your own eCommerce business which is appropriate for an Internet based online business (see the chart of suggestions near the end)
The business proposal and link to your completed website must be uploaded to CANVAS. Your grade will be based on the quality of the proposal based on the guidelines. Both the business proposal and website must be well organized, logical, accurate and specific.
HOW TO CREATE THE BUSINESS PROPOSAL
Your business proposal MUST include following guidelines:
THE COMPANY – Your company’s name (i.e., Dyson Business Services, Houston Metro Consultants or Wanda’s Wedding Planning)
INTERNET ADDRESS – Your Company Internet address by the free web hosting service WIX (www.wix.comLinks to an external site.)
THE BUSINESS – Provide a thorough description of the business and what it does.
PRODUCT – What will you sell? (good, service or idea)
BUSINESS TYPE – B2B, B2C or C2C (see page 8 of the textbook)
BUSINESS LOCATION – In which city/state is your business located?
REVENUE SOURCE (PRICE) – The major source of revenue must be clearly presented. (This section describes how you plan to make your money. If your website sells goods, services or ideas, the revenue stream or how you plan to make money must be obvious and straight forward.)
DISTRIBUTION – How will you distribute the product, service or idea (how can customers obtain it)?
PROMOTION – How will you promote the business?
COMPETITIVE ADVANTAGE – What will be your competitive advantage? (Cost leadership, differentiation, focus, or something else)
INDUSTRY ANALYSIS – Develop an industry analysis based on Porter’s 5 Competitive Forces Model to include (pgs. 33-37 of the textbook. See more detail at the end of the instructions):
Competition in the industry
Potential of new entrants into the industry
Power of suppliers
Power of customers
Threat of substitute products
COMPETITION – Try to find and analyze two (2) existing competitors
MISSION STATEMENT – State the company’s mission (answer the question ‘what business are you in’?)
HOW TO BUILD THE WEBSITE
Please make sure to use ONLY FREE features. YOU WILL BE ABLE TO BUILD AND PUBLISH YOUR ECOMMERCE WEBSITE USING ONLY FREE FEATURES! The following each essential web page (individually, not on same page) MUST be include in your eCommerce website:
Company home page
Introduction of Company’s Management and Employee page
Product or service information page
Product or service order form page
FAQ (frequently asked question) page using the FAQ template
Contact page (e.g., company address, email, phone number….)
Product returns policy or service quality guarantee policy page
Customer feedback page
Other relevant pages for you web site as you deem necessary (e.g., security policy, order tracking page by a delivery company such as FedEx or UPS…)
How To Get Started
You do not need to know how to code or be a web designer to establish an online presence. You can easily create a business website by using the online website builder WIX. WIX is an all-inclusive package: the design, site design tool, hosting, domain name, and technical support are usually included in the package.
Cost
For purposes of the eCommerce Semester Project, you will use the FREE WIX account and will be given the Free Wix domain in the form of: username.wixsite.com/siteaddress
Completion & Submission
After you create your website you should include the link: username.wixsite.com/siteaddress in the business proposal so I will be able to view it and grade it. The site address is what your newly created webpage is in WIX.
Tutorial Video
The Wix Tutorial 2021 (Full Tutorial For Beginners) – Create A Professional Website is:
EXAMPLES
https://nzeboeucharistie.wixsite.com/favshop1Links to an external site.
https://rcaroofing.wixsite.com/simplyscented-1/contactLinks to an external site.

The Assignment must be submitted on Blackboard (WORD format only) via allocated

The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
1.Recognize an understanding of the overall marketing concepts, goals and strategies within the context of organizations goals and strategies. (CLO-1)
2.Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer’s decision.. (CLO-3)
3.Use effective and collaborative interpersonal skills to carry out scientific analysis of consumers’ needs and wants to formulate a marketing Plan. (CLO-5)
Critical ThinkingMax Marks-10
Reading required: – Read Chapter 1, 2, and 5 carefully and then answer the following questions based on your understanding.
1.Based on the discussion made in Chapter-1 regarding the value creation concept, explain how a SR100 Timex watch and a SR20000 Rolex watch deliver value to their respective target markets? Which factors account for this dramatic difference in watch prices? Critically examine and provide your answer.
Chapter-1 (4 Marks) (Minimum 200 words)
2.Lexus brand is owned by the Toyota Motor Corporation. In many ways Lexus the luxury vehicle brand, operates independently from the Toyota Motor Corporation. Visit their websites (Lexus https://www.lexus.com.sa , Toyota https://www.toyota.com.sa) and identify what markets each brand targets and how the two companies use the marketing mix (4P’s) differently to target their unique target markets?
Chapter-2 (3 Marks) (Minimum 150 words)

3.Being a student of marketing management, critically examine how the technological advances such as artificial intelligence is influencing marketers in the current scenario? Critically examine and provide your answer with suitable examples.
Chapter-5 (3 Marks) (Minimum 150 words)
Important Notes: –
Avoid Plagiarism
Support your answers with course material concepts, principles, and theories from the textbook and scholarly, peer-reviewed journal articles etc.
Use APA style for writing the references.

Answers
1.
2.
3.

Conduct a SWOT analysis for YOURSELF.
1. Describe a specific personal goal you a

Conduct a SWOT analysis for YOURSELF.
1. Describe a specific personal goal you are currently aiming to achieve (e.g., getting a marketing internship, getting a job in a marketing or consulting firm, getting into a graduate school, getting married, buying a house, etc.)
2. Identify/list both internal and external factors that may either facilitate or impede your progress toward achieving the goal.
3. Categorize those factors according to the SWOT analysis framework
4. Based on your SWOT analysis, determine your competitive advantage and identify what should be your strategic focus in achieving the goal.
Make sure to follow the general rules of SWOT analysis (dos & don’ts):
Please see attached example. You can also pick the goal. I have no preference

You will need to use the Data Analysis and Report Template to record your work.

You will need to use the Data Analysis and Report Template to record your work. The MS Excel Workbook contains the results from 500 completed surveys from patrons of ABC restaurant. The restaurant’s overall goal is to increase revenue.
Before you begin, review the video on How to Create Pivot Tables in Excel. (https://leocontent.umgc.edu/content/umuc/tus/mrkt/mrkt412/2242/learning-topic-list/how-to-create-pivot-tables-in-excel.html?ou=928903#)
For this assignment, you will
Analyze the data using pivot tables to address a series of questions.
Analyze the data and use the data to develop strategic recommendations.
Report findings and recommendations using a narrative, charts, and graphs.
Important
You will submit the MS Excel workbook so that your work on the pivot tables can be evaluated, and the MS Word report so that you can provide answers to the questions. Be sure to copy and paste the pivot table from the MS Excel workbook into your Data Analysis Report.

Read Christensen’s article, “Know Your Customer’s Job to be Done”, and watch the

Read Christensen’s article, “Know Your Customer’s Job to be Done”, and watch the video about disruptive innovation explained. Alternatively, you can use any alternate resource (provided it doesn’t violate academic policies) to address the discussion prompt.
Discuss what “job” means in the context of design thinking. Why is it important we “get” this concept? What happens to the new product development process when we misunderstand the job to be done? What keeps customers from making buying decisions, and what can marketers do to move customers forward?
Next, analyze a job that needs to be done, at work or in your professional life. What do marketers need to know about this job, and why?
Students may perform supplemental external research to inform their discussion posts. Do not cut and paste content from the book or other readings, and cite your posts with references that support your comments. See the checklist for specifics.
So this assignment is a discussion post based on the file and the video link attached below. Since its a discussion post, it doesn’t have to be too long. Please follow the Professor’s instructions above. And please kindly let me know if you have any further questions.
Video | Disruptive Innovation ExplainedLinks to an external site.

here are 3 discussion topics. Choose any 2 topics.
Post your main topic response

here are 3 discussion topics. Choose any 2 topics.
Post your main topic responses by 11:59 p.m. Eastern Saturday. 
Respond to each topic as a separate thread, and title your post by topic number and your name so that it is clear which topic is being discussed and by whom.  For example, Topic 1 Joe Smith.
Make value-added reply posts to at least 2 classmates by 11:59 p.m. Eastern Tuesday.  A minimum of 2 reply posts is required, but 3 or more value-added replies to classmate threads may earn maximum credit.  Do not change the title lines, but to address the person by name at the top of the text box.
Supporting your views with references:  When you make an assertion of fact or use a source for information, provide a reference and an in-text citation (both in APA style) to support your writing, or state that it is based on your own experience. 
For the 2 topic responses: each requires a minimum of 1 internal and 1 2 external sources per the rubric (acceptable and recent, dated 2018 to present) referenced and cited in-text using APA style. For maximum credit, you will need more external sources
For the reply to peers topic responses: each requires a minimum of 2 recent external sources. For maximum credit, you will need more sources. 
Regarding sources: Internal sources include the material in our course content. These references are for the marketing concepts in the topic. External sources include the research you perform in order to apply the marketing concepts to products/services, competitors, industries, and customers.
See the grading rubric for specific criteria and expectations for the discussion assignment. Also review Content/Getting Started/Discussion Expectations.
NOTE: Each source requires an APA reference and each reference required an APA citation. For more about APA style see: Purdue OWL https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/general_format.html and the APA Style Guide 7th Edition: https://apastyle.apa.org/instructional-aids/tutorials-webinars
TOPIC 1: Channel Partners
Based on your readings this week, what would be your top three criteria for evaluating the performance of supply chain partners? Be sure to cite the reading in your response.
TOPIC 2: Supply Chains
Choose a product that you used today. Look up where it was made and the different channel partners used to deliver that product to you. Are you surprised?
TOPIC 3: Pricing
Describe the concept of price bundling. Why might a company initiate this pricing strategy? Give an example of a company for which you are a customer that implements price bundling and how the combined pricing strategy affects customer behavior. (Think about the telecommunications industry, restaurants, software, etc.)
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