Category: Marketing

This homework involves subsetting a transaction dataset (similar to the one that

This homework involves subsetting a transaction dataset (similar to the one that we used in class) into calibration time periods and holdout time periods, creating the group labels based on calibration data, and tracking business performance with the holdout data.
I provided the data and video guide for the homework down below
Please save your work and add your last name to the file name, and submit your completed Excel file here. Make sure you type your answers for Q5. Also, Please pledge your honor code in your Excel file by pasting this statement in sheet “HW4questions” and cell “A16”: “I confirm that I have typed in all the functions in this file myself, and have done my own work generating the pivot tables and the chart.”
Please follow all the steps in the video correctly and Answer the question of which variable is the most important in predicting future profits, and give the correct reason for it:
It ‘s not allowing me upload video but please click on the link i provided https://youtu.be/EXXeqEcm0qg?si=NJXfutJntsfDfqaR

Please see attached instructions and I added the template in PDF or word documen

Please see attached instructions and I added the template in PDF or word document for whichever if preferred better. Please let me know if you have any questions or need supporting information.

MKT 448 DISCUSSION TOPIC 2
Please perform a search of any keyword you like on go

MKT 448 DISCUSSION TOPIC 2
Please perform a search of any keyword you like on google.
Select any of the search results in the first page, and check why this page is ranked so well in SERP. You may use the concept of “relevance” (e.g., the location, optimal keyword targeting, or other SEO consideration) to justify your answer.
MKT 448 DISCUSSION TOPIC 3
Perform any google search with the keyword you like, and go to 10th page of your search results. You can select any webpage in the SERP, and show ONE possible way for this webpage to improve its ranking. Please use the concepts and principles you learn from Chapter 4 and 5 to organize your answer.
MKT 448 DISCUSSION TOPIC 4
You can choose any product you like, and write a search ad copy for this product. Make sure you include all the essential elements (Final URL, Path, Headlines, Description and so on )for an ad copy.
MKT 448 DISCUSSION TOPIC 5
Take a screenshot of one email you received from a company. First, state why you receive this email (think about three different ways to capture email list in today’s class). Next, tell me whether you open this email when it arrived. If yes, further explain why you opened it. If no, explain why you did not open it (think about whether you find the “incentives” in this email).
MKT 448 DISCUSSION TOPIC 6
Choose a product you like, and write a subject line of email that will be sent to targeted consumers of this product. Please use the website below to see what score your headline will receive, and how you can make improvement.
https://headlines.sharethrough.com/
Links to an external site.
What you should do in this discussion:
1. write your orginal headline, and report what score you receive for this one.
2. Explain how you can make improvements
3. Check the new headline again and report what score you currently receive for this new one.

I want to choose Qatar airways.
Assignment 2 (50%) 1500 words
With reference to

I want to choose Qatar airways.
Assignment 2 (50%) 1500 words
With reference to an organisation of your choice, critically discuss the nature of its competitive position, how this has been established and how it might be maintained or improved in the future.
In addressing this question, you should consider:
• Whether or not, and in what ways, the organisation has been able to identify, understand and respond to key factors, issues and trends in the marketing environment (in what it does and how it does it).
• For whom the organisation seeks to deliver benefits and create value (i.e. target customers/consumers), and the nature of the value that it seeks to create for these people.
• Who the organisation might be considered to compete against in this respect, how it is differentiated from key competitors, and the nature of any competitive advantage it might hold?
• The source of its differentiation/competitive advantage and how this has been created(e.g. via innovation in elements of the marketing mix; the construction and development of brand image; and/or it’s relationship marketing)
• The sustainability of ts differentiation/competitive advantage, what changes in the environment might threaten this and how the organisation might seek to address these challenges to maintain/enhance its competitive advantage in the future. IMPORTANT: You MUST NOT base assignment 2 on an organisation that was used as a working case-study during the delivery week workshops.
Assessment criteria: You will be assessed on theoretical knowledge and understanding, application of
theory to/in the specified context, critical thinking and argument, independent research and reading,
structure, presentation and clarity of communication.
Word Count: Max 1500 Words (everything is included in the word count, except title page, contents and
reference list; appendices are not permitted and will not be marked)
Font Size: 12 point
Spacing: Single line
References: Harvard Style
Further reading for assignment 2:
In additional to the essential from the core text book (West et al.,2015; see table above), it is
strongly recommended that you read the following articles to develop a detailed and critically
informed essay in response to this assignment.
In addition to relevant content from the core text book (West et al.,2015; see table above), you
MUST show evidence of reading, understanding and applying knowledge from at least TWO of
the following articles (you may choose which two).
• Hooley, G., Greenley, G., Fahy, J. and Cadogan, J., 2001. Market-focused resources, competitive positioning and firm performance. Journal of Marketing Management, 17(5-6), pp.503-520.
• Kanagal, N.B., 2009. Role of relationship marketing in competitive marketing strategy. Journal of Management and Marketing Research.
• Knox, S., 2004. Positioning and branding your organisation. Journal of Product & Brand Management, 13(2), pp.105-115.
• Matear, S., Gray, B.J. and Garrett, T., 2004. Market orientation, brand investment, new service development, market position and performance for service organisations. International Journal of Service Industry Management, 15(3), pp.284-301.
• Zhou, K.Z., Brown, J.R. and Dev, C.S., 2009. Market orientation, competitive advantage, and performance: A demand-based perspective. Journal of business research, 62(11), pp.1063-1070.Please note: You must attempt all elements. You must achieve an overall (average) grade of D3 (9) on the University Common Grading Scale to pass the course AND achieve a minimum of a grade E3 (6) in each element
Q1 workshop 1
Q2 workshop 2
Q3 workshop 3a
Q4&5 workshop3b
Q5 workshop 1 Pestal analysis
Instruction:
– Don’t waste too many words on the company background
– Don’t rush the last 2 question due to word count, he said focus on them
– Last question PESTL analysis
– I’m not native english speaker

Based on the following information [sources]..
Re-engineered Process Flow (how w

Based on the following information [sources]..
Re-engineered Process Flow (how would you improve IN-N-OUT’s external and internal operations? Include a Process flow-charting.)

I want a PowerPoint presentation with roughly 25 slides about De Beers ‎Diamond

I want a PowerPoint presentation with roughly 25 slides about De Beers ‎Diamond Rings. I hereby attach the guidelines of the assignment, as well as 2 past presentations done by different students to be used as a guidance. Thanks

Overview:
Walt Disney created the Disney brand from humble beginnings based on h

Overview:
Walt Disney created the Disney brand from humble beginnings based on his love of drawing and animation. Few brands monetize content better than the Walt Disney Company and has since expanded into a global entertainment and media brand, and recently, has a new leader at the helm.
Simulated Business Scenario:
Gabriel is the executive in charge who created and developed Disney’s ‘customer-for-life’ concept. This is based on the notion that as the child grows, Disney hopes to gain two brand loyalists: the parents and the child. Disney’s new CEO asked Gabriel to head up the new Disney+ streaming media brand. The CEO wants Gabriel to create a report which analyzes future marketing of the new Disney+ brand. You are on Gabriel’s team and he called a series of meetings to brainstorm the three items:
Questions:
How can Disney+ differentiate itself and all its franchises from competing rivals in the marketplace?
What digital and social media marketing trends would you recommend that Disney+ implement to stay ahead of the competition?

Write the definitions of SEO, Landing page optimization, and Pay-per-click. Give

Write the definitions of SEO, Landing page optimization, and Pay-per-click. Give specific examples of each of the three concepts. Also discuss how the three concepts of traffic building are inter-related. (Refer to chapter 7 of the textbook.)
Please write me roughly 300 words on this, be as insightful as possible, and quote textbook as much as possible.

Assignment 1 (50%) 1500 words
Write an essay of no more than 1500 words in resp

Assignment 1 (50%) 1500 words
Write an essay of no more than 1500 words in response to the following:
Assignment 1
What are the distinguishing characteristics of services?
What challenges might they create for marketing strategy?
How can service organisations effectively meet these challenges via the elements of service design?
Illustrate your answer throughout with real world examples.
IMPORTANT: You can include organisations that were used as working case-studies during the
delivery week workshops but these MUST be supplemented by other examples that were not.
– Assessment criteria: You will be assessed on theoretical knowledge and understanding, application of
– theory to/in the specified context, critical thinking and argument, independent research and reading,
– structure, presentation and clarity of communication.
– Word Count: Max 1500 Words (everything is included in the word count, except title page, contents and
– reference list; appendices are not permitted and will not be marked)
– Font: Calabri 11 point
– Spacing: Single line
– References: Harvard Style
In additional to the essential from the core text book (West et al.,2015; see table above), it is
strongly recommended that you read the following articles to develop a detailed and critically
informed essay in response to this assignment.
In addition to relevant content from the core textbook (West et al.,2015; see table above), you.
MUST show evidence of reading, understanding, and applying knowledge from at least TWO of
the following articles (you may choose which two).
• Darmawan, D. and Grenier, E., 2021. Competitive Advantage and Service Marketing Mix. Journalof Social Science Studies (JOS3), 1(2), pp.75-80.
• Lovelock, C. and Gummesson, E., 2004. Whither services marketing? In search of a newparadigm and fresh perspectives. Journal of service research, 7(1), pp.20-41.
• Vargo, S.L. and Lusch, R.F., 2004. The four service marketing myths: remnants of a goods-based, manufacturing model. Journal of service research, 6(4), pp.324-335.
• Wirtz, J., Holmqvist, J. and Fritze, M.P., 2020. Luxury services. Journal of ServiceManagement, 31(4), pp.665-691.
• Zeithaml, V.A., Parasuraman, A. and Berry, L.L., 1985. Problems and strategies in servicesmarketing. Journal of marketing, 49(2), pp.33-46.
Further Reading
• Lee, H., Lee, Y. and Yoo, D., 2000. The determinants of perceived service quality and its relationship with satisfaction. Journal of services marketing, 14(3), pp.217-231
Course Text:
West, D. C., Ford, J., & Ibrahim, E. (2015). Strategic marketing: creating competitive advantage. Oxford University Press, USA
Main topics (with associated reading from course text)
Reading for each topic (core texts)
Topic : West et al. (2015)
• Introduction to strategic marketing Chapters 1 & 2
• Analysing the marketing environment Chapter 3
• Consumer behaviour n/a (reading will be provided via My Aberdeen)
• Segmentation, targeting and positioning Chapter 4 and 5
• Brands & branding Chapter 6
• Marketing mix decisions and strategies Chapter 8, 10 & 11
• Services marketing Chapter 9
• Relationship Marketing Chapter 7
Writing instruction:
• Refer to Workshop 4
• Add example about companies that help the customer.
• (Examples can be mini story or case study or can be illustration of 3 or 4 companies
• Characteristics
• Explain 2 example deeply from the articles to show Broader understanding of the concepts.
• And also with each example shall we illustrate each services.
• He mentioned to emphasize more on last question.
• Examples used in class: Qatar Airways, Delivero, Macdonalds, starbucks, marriot hotels
• I’m from Qatar and I’m not native English speaker

Create a comprehensive global digital Go-To-Market (GTM) strategy for Salesforce

Create a comprehensive global digital Go-To-Market (GTM) strategy for Salesforce company private equity practice (link to private practice equity website), with a specific focus on engaging two key target audiences: Operating Partners within Private Equity Firms and CxOs within Portfolio Companies. This strategy should not include any Search Engine Optimization (SEO) tactics.
Demonstrate how this digital strategy can seamlessly integrate with Salesforce existing events strategy, which encompasses Private Equity Dinners, AI Days for PE Firms and Portfolio Companies, Private Equity Conferences, Salesforce Events (World Tours and Dreamforce), and Private Equity Engagements in collaboration with SI or Tech Partners.
Please showcase one content piece example, which you would like to create and include in your digital strategy.