Case Questions:
How did Steam become so dominant?
What are Valve’s major innovat
Case Questions:
How did Steam become so dominant?
What are Valve’s major innovations?
Valve started out as simply a videogame developer for PCs. Could this have led to strategic advantages as they began to service other developers?
Why can Steam take a higher percentage of the revenues from developers for the same game versus other store fronts?
How critical will VR game integration be to Steam’s future?
Analyze the Facebook (or any social media site) posts of your favorite brand (pr
Analyze the Facebook (or any social media site) posts of your favorite brand (preferably the topic of your final project or a direct competitor) the for the last 2 months.
Observe how often and when they post.
Post 3 screen shots of posts that you believe are the most “engaging”.
Which type of content generated the most “likes” and discussions?
Did you engage in any of the posts?
Final Project I’m doing is on AMAZON INC
Create a comprehensive global digital Go-To-Market (GTM) strategy for Salesforce
Create a comprehensive global digital Go-To-Market (GTM) strategy for Salesforce company private equity practice (link to private practice equity website), with a specific focus on engaging two key target audiences: Operating Partners within Private Equity Firms and CxOs within Portfolio Companies. This strategy should not include any Search Engine Optimization (SEO) tactics.
This strategy may include a roadmap.
Demonstrate how this digital strategy can seamlessly integrate with Salesforce existing events strategy, which encompasses Private Equity Dinners, AI Days for PE Firms and Portfolio Companies, Private Equity Conferences, Salesforce Events (World Tours and Dreamforce), and Private Equity Engagements in collaboration with SI or Tech Partners.
Mock up: Please showcase one content piece example, which you would like to create and include in your digital strategy in detail.
Please include market analysis, competitive analysis and share how Salesforce differentiates from others.
Please include How you’ll distribute, including information on how your customers will find out about the solution and how you’ll measure and track performance and value.
Include references. Create 8-10 slides and 3-4 page essay paper, single space
Based on the discussion made in Chapter-1 regarding the value creation concept,
Based on the discussion made in Chapter-1 regarding the value creation concept, explain
how a SR100 Timex watch and a SR20000 Rolex watch deliver value to their respective
target markets? Which factors account for this dramatic difference in watch prices?
Critically examine and provide your answer.
Lexus brand is owned by the Toyota Motor Corporation. In many ways Lexus the luxury
vehicle brand, operates independently from the Toyota Motor Corporation. Visit their
websites (Lexus https://www.lexus.com.sa , Toyota https://www.toyota.com.sa) and
identify what markets each brand targets and how the two companies use the marketing
بmix (4P’s) differently to target their unique target markets?
Being a student of marketing management, critically examine how the technological
advances such as artificial intelligence is influencing marketers in the current scenario?
Critically examine and provide your answer with suitable examples.
Be searching for the topic
What is digital marketing and what is its importance
Be searching for the topic
What is digital marketing and what is its importance
It consists of 10 pages of a BDF file
The number of words per page is not required
It has an introduction, a conclusion and a reference
Be searching for the topic
What is digital marketing and what is its importance
Be searching for the topic
What is digital marketing and what is its importance
It consists of 10 pages of a BDF file
The number of words is 300 a minimum word
It has an introduction, a conclusion and a reference
In Module 6 we talked a lot about the Perceptual Process. Now it is time to appl
In Module 6 we talked a lot about the Perceptual Process. Now it is time to apply some of these course concepts related to attention to actual consumer behavior (yours) and marketing tactics.
Remember – you only submit two (of the four) assignments for the class.Submit your assignment (properly formatted and named, Word document) Write-ups are to be at least three (3) and no more than five (5) pages in length.*
** IMPORTANT – You may not use examples that were used in class or the text. **
Please be thorough and specific in your answer to all parts of these questions. However, you SHOULD NOT do external “research” for the assignments.
For this second assignment (also described in your syllabus), you will need to focus on two ads that caught your attention (no external research required here).
According to some research, consumers are bombarded with thousands of commercial messages every single day. As a result, marketers are constantly battling to gain consumers’ attention. There are many different strategies/techniques that have been found to be attention getting. We discussed a number of these in class and some are discussed in the text.
Your job for this assignment is to note those marketing communications that successfully grabbed your attention. Specifically, you need to describe two advertisements, from two different ad categories (e.g., TV, radio, billboards, signs, in-store, magazines, newspapers, on-line (including social media), mobile), that grabbed your attention recently (within the last three months). These should be recent ads (within the last 3 months) you actually were exposed to as a consumer – NOT ones you “researched” on the Internet.
For each of the ads separately you should:
1. Include the ad or describe it in detail (so I’ll be able to know specifically what it is. Providing a URL is not sufficient). Describe specifically where you saw the ad.
2. Describe any other ads (or other marketing communications) that were present in your selected ad’s immediate environment (and that were, therefore, competing for your attention).
For example, this could include the other ads in a TV commercial break, other ads in the magazine/newspaper, the presence of salespeople, other radio ads, etc.
You should be pretty specific with your descriptions – e.g., how many other ads, the types of messages in the ads, how effective these other ads were, etc…
3. Describe any other stimuli (i.e., non-marketing – e.g., roommate talking to you, music playing, etc…) that were competing for your attention as well at that time.
4. This is the primary focus of the assignment:
Using attention-related concepts from class and the text describe why you think this particular ad message was successful at grabbing your attention. In other words, what specific attention concepts can be used to explain why these ads caught your attention? (see class notes and text for examples of these – these include e.g., characteristics of the stimulus [ad], characteristics of the situation, and/or characteristics of the individual [you]…).
** Remember – explain, describe, and justify all your answers.
Grading emphasis:
Highly competent papers will be properly formatted and carefully proofread. The paper should be based on your ideas and analyses and not use any external research. The content should be organized using sections, headings and subheadings.
Highly competent papers will use ads from two different categories as the source material.
For each ad example, highly competent papers will provide a specific and complete description of both marketing and other stimuli competing for your attention. Additionally, these highly competent papers will apply specific attention-related concepts from class and will specifically include concepts related to characteristics of the (i) stimulus, (ii) situation, and (iii) individual (you). I will be looking for how you use these concepts to explain why these ads grabbed your attention. Highly competent papers will do more than just “mention” the concepts.
Be searching for the topic
What is digital marketing and what is its importance
Be searching for the topic
What is digital marketing and what is its importance
It consists of 10 pages of a BDF file
The number of words is 300 a minimum word
It has an introduction, a conclusion and a reference
First, discuss what ethics in marketing means from your perspective and how you
First, discuss what ethics in marketing means from your perspective and how you separate it from making poor business decisions.
Next: Discuss it from your perspective, discuss whether it is unethical marketing or poor business decision. Justify your choice. In three or four paragraphs, as a Chief Marketing Officer for Audio Partners, what would you expect from your organization to ensure that there is an ethical culture across the organization?
Option 1: The Logan Paul Scandal (2017)
Break down the scandal from your perspective.
Is this an example of unethical behavior why or why not?
Does he have a responsibility to his fans and followers who made him millions from his quirky online videos?
include 2-3 sources, formatted and cited in accordance with APA style.
-Make sure to avoid plagiarism as much as possible .
-Use font Times New Roman ,
-Make sure to avoid plagiarism as much as possible .
-Use font Times New Roman , 12 font sizes.
– Use 1.5 line spacing with adjust to all paragraphs ( alignment ) .
-Use the footer function to insert page number .
-Use APA style for writing the references.
-Each question has a word count below it.
-Assignment must be in Word format only NO PDF Your file should be saved as Word doc.
-Support your answers with course material concepts, principles, and theories from the textbook and scholarly, peer-reviewed journal articles etc.
-Up to 20 % of the total grade will be deducted for providing a poor structure of assignment Structure includes these elements paper style , free of spelling and grammar mistakes , referencing and word count.