Category: Marketing

In your readings this week you will learn about some existing and emerging technologies and how they can be used to improve marketing and the customer experience.

There are 3 discussion topics. Choose any 2 topics.
Post your main topic responses by 11:59 p.m. Eastern Saturday. 
Respond to each topic as a separate thread, and title your post by topic number and your name so that it is clear which topic is being discussed and by whom.  For example, Topic 1 Joe Smith.
Make value-added reply posts to at least 2 classmates by 11:59 p.m. Eastern Tuesday.  A minimum of 2 reply posts is required, but 3 or more value-added replies to classmate threads may earn maximum credit.  Do not change the title lines, but to address the person by name at the top of the text box.
Supporting your views with references: 
When you make an assertion of fact or use a source for information, provide a reference and an in-text citation (both in APA style) to support your writing, or state that it is based on your own experience. 
For the 2 topic responses: each requires a minimum of 1 internal and 1 2 external sources per the rubric (acceptable and recent, dated 2018 to present) referenced and cited in-text using APA style. For maximum credit, you will need more external sources
For the reply to peers topic responses: each requires a minimum of 2 recent external sources. For maximum credit, you will need more sources. 
Regarding sources: Internal sources include the material in our course content. These references are for the marketing concepts in the topic. External sources include the research you perform in order to apply the marketing concepts to products/services, competitors, industries, and customers.
See the grading rubric for specific criteria and expectations for the discussion assignment. Also review Content/Getting Started/Discussion Expectations.
NOTE: Each source requires an APA reference and each reference required an APA citation. For more about APA style see: Purdue OWL https://owl.purdue.edu/owl/research_and_citation/a… and the APA Style Guide 7th Edition: https://apastyle.apa.org/instructional-aids/tutori…
TOPIC 1: Emerging Technologies
In your readings this week you will learn about some existing and emerging technologies and how they can be used to improve marketing and the customer experience.
Choose one of the following technologies:
Artificial intelligence
Chatbot
Extended reality
Voice marketing
Visit ANA Futures to learn about these technologies or another technology that may be new to you. Describe an experience you may have had with this technology as a consumer and how it affected your experience with a company.
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TOPIC 2: Ready for Future Customers?
Using the product or service you selected for your written assignments, consider how will your client market this product/service to potential customers in Generations Z and Alpha? Is your client ready to do so?
Describe Gen Z in terms of behavioral, demographic, and psychographic characteristics. Chapter 2 Generation Gap in Marketing 5.0.
Describe Generation Alpha in terms of behavioral, demographic, and psychographic characteristics. Chapter 2 Generation Gap in Marketing 5.0
What are some changes would you recommend to reflect Gen Z and Alpha
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TOPIC 3: Ready for the digital future?
Kotler et al. (2021) say: “In Marketing 5.0, businesses need to demonstrate to customers that the correct applications of technology may improve human happiness (p. 66).” Is your client using technology to improve human happiness? Again, using the product/service you selected for the written assignments, consider the following:
How well do the technologies currently implemented by your client for this product/service address the digital divide? What changes would you recommend for the future (5-10 years)? See Chapter 4 Digital Divide in Marketing 5.0.
Refer to Figure 4.2, the Technology Compass. Assess your client in the six aspects of the compass Chapter 4 Digital Divide in Marketing 5.0. How well do the technologies currently implemented by your client for this product/service provide personal, social, and experiential customer solutions? What changes would you recommend for the future (5-10 years)?
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Rubrics
Discussions……..

How has the rise of digital advertising transformed the way brands connect with consumers and measure campaign performance?

Welcome, students, to our dynamic discussion on advertising tools! In this thread, let’s delve into the diverse array of tools and techniques used in advertising campaigns and explore their impact on consumer behavior and brand communication.
Traditional vs. Digital Advertising:What are the key differences between traditional advertising channels (e.g., television, radio, print) and digital advertising platforms (e.g., social media, search engine marketing)?
How has the rise of digital advertising transformed the way brands connect with consumers and measure campaign performance?
Creative Design and Messaging:How important is creative design in capturing the attention of consumers and conveying brand messages effectively?
What are some innovative approaches to creative design and messaging that you’ve seen in recent advertising campaigns?
Media Planning and Buying:How do marketers determine the most effective media channels for reaching their target audience?
What factors should be considered when planning media placements and negotiating media buys?
Integrated Marketing Communications (IMC):What role does integrated marketing communications (IMC) play in ensuring consistency and synergy across advertising channels and marketing efforts?
How can brands leverage IMC strategies to create cohesive and impactful advertising campaigns?
Measurement and Evaluation:What metrics and tools are used to measure the effectiveness of advertising campaigns?
How can marketers leverage data analytics and consumer insights to optimize campaign performance and drive continuous improvement?
Emerging Trends and Technologies:What are some emerging trends and technologies shaping the future of advertising?
How can brands stay ahead of the curve and leverage new tools and platforms to engage with consumers in innovative ways?
Discussion Requirement: Each student must respond to at least two peers’ posts. Your responses should be thoughtful and contribute to the ongoing discussion. Feel free to share your opinions, ask questions, and provide examples to support your points.
Let’s engage in a lively discussion and learn from each other’s perspectives on the dynamic world of advertising tools!

A cosmetic company introduces a new advertising campaign on social media, expecting it to lead to increased online sales.

Checking Causality
Instructions: Carefully read the following scenario and prediction, and use the criteria for causality discussed in class to determine if the prediction is causal.
Scenario: A cosmetic company introduces a new advertising campaign on social media, expecting it to lead to increased online sales.
Prediction: The new social media advertising campaign will result in a boost in online sales.
Data Collection: The company collected the following data to test the prediction above, and found that in January, when there was no advertising campaign, online sales were $250,000. In February, after the campaign was launched, online sales increased to $500,000. Also, the company had another special promotion in February during Valentine’s Day.
MonthAdvertising Campaign Online Sales
JanNo advertising$250,000
FebNew campaign launched$500,000
Task: Based solely on the provided description (do not refer to your own assumptions, observations, or experiences), determine if causality exists in the prediction. Ensure you thoroughly discuss each criterion and provide a well-reasoned conclusion based on the data and the three steps for causality discussed in class.
Deliverable: Create a document that is 1 to 1.5 pages long, double-spaced, with 1-inch margins, using Times New Roman font size 12.

Have statistics lost their power? Why or why not? Use examples of current events to support your response.

Video link:

We all know that bad and misleading information is shared with us on a regular basis; sometimes by mistake, other times intentionally. We’ve spent some time in this class working to understand how to distinguish between good and bad graphs and statistics. Right now you are diligently working to create your own statistics and interpretations so it’s a good time to be reminded of why it’s so important to “get it right.”
Early in this TEDTalk by data journalist, Mona Chalabi, she makes an especially sharp jab at the way marketers often present statistics. Pay attention to this part of the conversation and I hope you will work hard to avoid being that kind of marketing researcher. Ms. Chalabi goes on to share tips for how to identify bad statistics but perhaps more importantly she describes why statistics matter and why we need them.
In your original discussion post, answer one of the following questions. Provide evidence to support your position.
1.Have statistics lost their power? Why or why not? Use examples of current events to support your response.
2.What is a data journalist? Did you know this was a type of job before watching this talk? Do you think there should be more or fewer data journalists? Explain
3. What are the possible dangers of bad statistics? What are the benefits of accurate statistics? Use examples to illustrate

Each
student will select and analyze an action of a company related to
internati

Each
student will select and analyze an action of a company related to
international marketing. Analyze what the company described did, why it
did it. What did it do well and what could it have done better? Make a
very brief (4-6 minutes) presentation in class. the company that you are going to write about is Uber. do a PowerPoint presentation.

Choose one of these brand pairings:
Sephora + Ulta
Saks Fifth Avenue + Nordstrom

Choose one of these brand pairings:
Sephora + Ulta
Saks Fifth Avenue + Nordstrom
Chewy + Hello Fresh
Shein + H&M
Compare the two brands:
Social Media accounts – analyze content and platforms used
– How do they differ in visuals and messaging?
– Are the brands engaged and responding to comments/messages?
Search Visibility (both Paid & Organic)
– Use same 3 terms for both brands and compare the results
Mobile
– Review and compare the brand apps
– Describe the User Experiences on Mobile
Loyalty
– Review and compare the brand loyalty programs
Create two sample Customer Personas for each business
How are these brands responding to XR (AR/MR/VR) and/or Web3 opportunities
– Have they created any specific digital assets or environments?
– Have they created tools for customers?
Summarize and include some possible future opportunities for 2024 and beyond.
5 to 6 page Word Doc or Google Doc
(single spaced – relevant images/charts/tables can be included or added in appendix)

Applying the instructions / steps in the word file attached, Answer the followin

Applying the instructions / steps in the word file attached, Answer the following questions.
1.What was the research question(s) you defined for this analysis?
2.What were the results of the analysis that speak to this research question? Support your conclusions with the relevant charts and diagrams.
Here is the link for data
https://docs.google.com/spreadsheets/d/1niRMDDWful…
https://docs.google.com/spreadsheets/d/1ZqCUeMashU…

Hello! I roughly made an outline for my situation analysis paper for Tesla Inc.

Hello! I roughly made an outline for my situation analysis paper for Tesla Inc. I need you to edit my outline potencially related the sources you found, but not strict about it, so I can start working on it easily and for each topic I need you to find at least three sources that I can potentially use for the paper! I attached check list, so please make sure you follow it and also sample SA. However, professor said sample isn’t correct, bit it;s just how SA looks like.
Moreover, professor emphasized to focus on the market within the US.
Here is what he said
For your Situation Analysis & Marketing Plan papers, you need to write them for the company shown below:
Tesla Inc.
You will write your papers for the market within the United States.
Please note you need to follow the checklist and stay focused on the required topics. Remember the focus of your work is NOT Elon Musk, Twitter, or Tesla’s stock price and behavior. My advice: do not waste your time and energy covering topics that do not earn you credit.
About the three sources for each heading of outline (their should be 5 headings exclude executive summary), he might want to use school database or the database that you can reach from school website, so I put the link below.
A-Z Databases (csun.edu) If you access this page you’ll see other database on the left side of the page, you can use those. If there are nothing you can find from database, it is totally fine, you can just bring from any website that you think you are suitable for the paper, but not wikipedia.
CSUN University Library you can also search some articles from school library. Please don’t forget to put links and each heading I need three sources! Thank you!

NYC collects daily counts of NYC residents who tested positive, who were hospita

NYC collects daily counts of NYC residents who tested positive, who were hospitalized, and deaths related to COVID-19. The NYC health commissioner is concerned that the 7-day average of hospitalizations in Brooklyn and Queens may be going up, he would like to confirm this using an independent firm.
Run an analysis, by quarter, to see if in fact cases of hospitalizations in Brooklyn and Queens are increasing since August 1st 2022 and if there is a statistical correlation?
Delivery Format:
PPT or Google Slides output with clear title(s) for the tables or charts. You can use screen grabs from SAS. Must follow the Research Plan method covered in class.

Hello
I need help with my project I only need the answer for one question you ca

Hello
I need help with my project I only need the answer for one question you can see the information in the file