I built an online shop to market products to buy for a 21 year olds birthday. The products were, a candle, scarf, miss dior perfume, leather wallet and the Gabby bag. My task was to influence consumers to buy the gabby bag. I have used the following nudges to market the black gabby bag.
1. Discount
2. Swap options- (showed gabby bag as “products you may like” whenever another product was selected
3. Labels- express delivery, arrives by
Selling fast, only a few left- marketing tactic- scarcity marketing- to create a sense of urgency- to influence purchases before— customers place a higher value on goods perceived to be ‘scarce’ or in ‘high demand’— social proof-
Scarcity is one of Cialdini ‘7 weapons of influence’
According to the slides and readings, please link each nudge to a theory and describe.
Assignment Topic:
Building a service flower
0.1Introduction Introduce your service company:
• Explain the location of service
• What is the core service here in your PBL
• What is your company objectives
Who are your competitors
0.2 Facilities services- Covering LO 4
2.1 Give more information about your service.
2.2 Explain how to take your service order- write in steps.
2.3 Describe the billing details shown in the invoice documents in your service.
2.4 Explain the payment methods used.
What is your service gap (limitation) and how to overcome this limitation
0.3 Enhancing services.-Covering LO 5
3.1 Consultation Services …………….
3.2 Hospitality Services …………..
3.3 Safekeeping Services ………….
4.3 Exception Services …………..
Services gap and your recommendations
0.4 Conclusion: Covering LO 6
Finish off your report with a concluding paragraph about the role of supplementary services in your company.
Think about the recommendation you have made would give the company sustainable competitive advantage.
Assessments: Some notes to remember:
• Make sure your title page has all components (Date / Page number / Title / name of college and department/ your name and ID)
Table of content
• All pages are numbered
• Clear structure of the report:
• Table of Content
-Introduction
-Facilities services
– Enhancing services
– Conclusion Introduction
– Facilities services
– Enhancing services
– Conclusion
– References
Front matter and presentation (Headings, sub-headings, spelling, title page, page numbering)
Please follow the instruction
1)References should be written as APA style or Harvard style.
2)Add the word count at the end of the assignment.
3)Text size is 12 , times new roman, make sure of justify the text alignment
4)Similarity check report should be submitted along with the assignment.
GUIDELINES TO THE STUDENTS
1. 1500 word minimum.
2. Plagiarism does not exceed 20%.
Copy and paste not allowed.
Make one (1) LinkedIn post. Pick a topic discussed in class that inspires you, research the topic and post an article, video, research, etc related to that topic.
I have attached the material we discussed in class You just need to write a nice well thought out engaging linkedin post about something that interests/inspires in the slides.
Watch the videos for Nike and Vans below. Pay close attention to who you think the target markets are for each of these videos. Are they the same or different? If same, how so? If different, how so?
Based on these videos and your experience with both brands discuss:
Who are Nike’s target markets? List at least 3 markets
Pick one of your markets from Q1 (above) and identify the geographic, demographic, psychographic, and behavioristic characteristics for one of these markets.
Come up with a creative name for this market and develop a profile for the market. Who is this person? Paint a picture…if you had to film a commercial of this person what would they be doing? Who would they be? (minimum 3 sentences)
Who are Van’s target markets? List at least 3 markets.
Pick one of your markets from Q4 above and identify the geographic, demographic, psychographic, and behavioristic characteristics for one of these markets.
Come up with a creative name for this market and develop a profile for the market. Who is this person? Paint a picture…if you had to film a commercial of this person what would they be doing? Who would they be? (minimum 3 sentences)
Based on your market segmentation analysis (above) will the same marketing strategies employed to sell Nike products work for Vans (and vice versa)? Both are shoe brands. Why or why not? (minimum 3 sentences)
Please number your responses, spell check and use good grammar. Please use textbook references and page numbers to support your answers. Do not copy content from outside sources or use AI without listing your sources.
Click hereLinks to an external site. for a Vans commercial.
More videos if you interested in history and background:
Assignment Two
Watch the video about Best Buy below. Then respond to the following questions :
What is “customer centricity” as adopted by Best Buy? What is another business that you frequent that utilizes the same idea of “customer centricity”? How? Minimum of 4 sentences.
What type of shopping decisions happens at Best Buy (routinized, extended…)? Defend your answer. Minimum of three sentences.
What type of Situational Forces apply to women shoppers at Best Buy? List at least three and explain.
What type of Psychological Forces apply to women shoppers at Best Buy? List at least three and explain.
What type of Social Influences apply to women shoppers at Best Buy? List at least three and explain.
Given the growth in online retailing, do you think an in-person salesperson is an important response to understanding consumer behavior? Why or why not? Minimum of three sentences.
Please number your responses, spell check, and use good grammar. Include a minimum of two textbook references with page numbers in your response.
Play media comment.
______________________
Dear Students,
Please look over the following videos, and contribute to a class discussion.
Here’s a video explaining Balance Theory. Im sorry the voiceover is pretty bad and I had to laugh,, but illustrates the concept! https://youtu.be/20iA3UUd1WA?si=LtafVvOctkFsXCDO
Next, This is an interesting video on a Balance Theory in practice, specifically how positively or negatively we view an action (formulation of a policy) based on our attitude about the person associated with the action. We always seek congruence.
You, Other Person (Politician), and the Policy are the 3 points of the triangle.
(Note: I have no membership supporting the producers of the video, (It certainly could be the other way around with each candidate) just thought it was an interesting insight into critical thinking and illustration of a concept ) let me know if you find any other sources that can contribute to the discussion.https://youtu.be/C7x7UPsttTY?si=pltDEt8CM9LX9tKq
NEXT DELIVERABLE: Please take a moment and summarize the balance theory, and give your own example.
Watch the Video “Lead Generation Foundations” – located in LinkedIn Playlist Video Link, I don’t have the access of this video, but you can watch the free version to answer following questions
When writing your lead generation objective, why should you start with your business objective?
What is a target psychographic?
What is Lead Scoring? How does it work?
How do you create a positive purchase experience?
How do you develop a retargeting strategy?
What are the benefits of social media monitoring?
For this virtual field trip, you will have a unique opportunity to explore the fashion industry from both artistic and business perspectives.
Instructions
This assignment should be completed in APA format. Please include a separate reference of all resources used for the assignment. Include a cover page and any supporting visuals. Any paper submitted without a reference page will lose 5%. All papers are to be submitted in a word document or pdf format, not other formats will be accepted. This assignment should be 3 to 4 pages, not including your reference page.
Assignment Objective
To explore the influence of cultural factors on fashion.
Task
Pre-Assignment Research
Conduct background research on the theme featured in the exhibition to provide context for your observations. This can be done with a Google search.
During the Virtual Exhibition Visit
During the virtual exhibition visit, explore the various fashion collections while paying attention to market-relevant aspects. This could include the use of materials, design innovations, branding elements, and the overall presentation of the exhibition. After you have finished the virtual exhibition, develop 2 to 3 research objectives that you would like to explore.
Data Collection
After the exhibition visit, collect additional data to complement your observations. This can involve analyzing social media engagement with the exhibition (research the hashtags for the exhibition on social media #NYMetropolitanMuseum, #lexiconoffashion , #lexiconoffashionexhibit) and/or researching recent fashion industry news and developments.
Data Analysis
Summarize your observations and findings of the data you have collected. In this section, identify trends, patterns, and insights related to your market research objectives.
Report Writing
Compile your findings into a comprehensive market research paper. The paper should include any supporting visuals, a summary of the exhibition, your findings and analysis, conclusions, and recommendations for stakeholders such as fashion designers, retailers, or art galleries.
Informative Presentation for a product
PRODUCT: https://www.kickstarter.com/projects/patarashoes/the-ultimate-hybrid-travel-sneaker-by-patara?ref=discovery_staff_picks_newest The Ultimate Everyday Travel Sneaker by Patara
STEP 1: Make a story ( try to find a problem or human need related to the product itself)
STEP 2: Provide the possible solutions *more than 2* for the problem (solutions other than the product itself and explain them )
Then we will know that the product is the main solution for the problem so…..
STEP 3: Put the product’s special features (for example how and why the product will be the main solution for that problem/need and what makes it different and the customer should get it and also like promote it and also add its advantages you may find from the website )
ADD PICTURES FOR EACH OF THE STEPS RELATING TO IT / WHAT IT IS TALKING ABOUT
the picture file please try to not re write this info in the features sections + also write provide the proprties of the product like the product size ,color , material and etc….
Comments from Customer
Discipline: Informative Presentation for a product
This is a reflection paper of my volunteer experience. I volunteered at feeding tampa bay for a total of 12.5 verified hours. please write this as a reflection of my experience come up with different feelings and scenarios i had, (all positive). I completed shifts such as, warehouse sorting, the trinity oaks cafe and muscles and tetris. please look into these tasks. briefly ill explain. Warehouse sorting consisted of sorting through random boxes of food, checking to see if the food is expired or not and then putting it into separate categories such as snacks, candy, beverages, canned fruit, canned vegtables and so on. Muscles and Tetris consisted of loading and weighing those boxes into peoples cars to get that food to the church or events they were doing. Lastly the trinity cafe was basically a soup kitchen for the homeless. We served them a meal, beverage, and a snack.
I uploaded the instructions for this reflection and my service hours below. Please include my service hour proof when needed.
Task summary:
Analyze one of the speeches
Full order description:
Dear Freelancer,
MAIN DETAILS:
For this rhetorical analysis assignment, youwill analyze a speech (see the options below)to gain a better understanding of “therhetorical situation”- the audience, purpose,medium, and context—within which thespeech was created. In addition to dissectingthe speech’s rhetorical situation, you will alsoidentify and discuss the author’s choice ofrhetorical appeals (ethos, pathos, logos) orevidence. *This is the one and onlyassignment that is not driven by your personaltopic selection, as all the followingassignments build on each other starting withthe Annotated Bibliography and concludingwith the Research Story.
Expectations
As a foundational assignment, the rhetoricalanalysis will help you to:
Identify and analyze the rhetoricalelements of a piece ofcommunication.
Assess the effectiveness of aspeaker’s choices, in relation to therhetorical situatio
Workcited to use:
I Co-Founded Facebook. It’s Time to Break It Up.” NYTimes.com Video Collection, 9 May 2019. Gale In Context: Opposing Viewpoints, link.gale.com/apps/doc/CT585557102/OVIC?u=bal3345&sid=bookmark-OVIC&xid=6cc2e568. Accessed 1 Sept. 2021.
Just Whom Is This Divorce ‘Good For?’.” Family in Society: Essential Primary Sources, edited by K. Lee Lerner, et al., Gale, 2006, pp. 74-78. Gale In Context: Opposing Viewpoints, link.gale.com/apps/doc/CX2688300041/OVIC?u=bal3345&sid=bookmark-OVIC&xid=d68cc44c. Accessed 1 Sept. 2021.
Smith, Margaret Chase. “A Declaration of Conscience.” Government, Politics, and Protest: Essential Primary Sources, edited by K. Lee Lerner, et al., Gale, 2006, pp. 181-184. Gale In Context: Opposing Viewpoints, link.gale.com/apps/doc/CX2687500079/OVIC?u=bal3345&sid=bookmark-OVIC&xid=24661ce7. Accessed 1 Sept. 2021
To Every Englishman in India.” Human and Civil Rights: Essential Primary Sources, edited by Adrienne Wilmoth Lerner, et al., Gale, 2006, pp. 387-390. Gale In Context: Opposing Viewpoints, link.gale.com/apps/doc/CX2560000142/OVIC?u=bal3345&sid=bookmark-OVIC&xid=526cff51. Accessed 1 Sept. 2021