Category: Marketing

1.
Trend analysts Chris Sanderson and Martin Raymond from the London firm The Fu

1.
Trend analysts Chris Sanderson and Martin Raymond from the London firm The Future Laboratory say the business of trend analysis is no fortune-telling business.
“We live in uncertain times, but one thing about the future is certain: the business of trend analysis is all about the research of data, its correct interpretation, and to some extent, about intuition.”
View this short video on trend research methodology:
Address what you believe contributes to feelings of consumer uncertainty. Discuss how fashion marketers strategize to overcome the challenges posed by uncertainty.
Be certain to discuss:
how customers have changed using customer segmentation criteria—demographically, geographically, psychographically, and lifestyle and behaviorally
the role of market research and marketing research as a strategy for meeting the challenge posed by uncertainty
Post your comments in this topic.
Here is a link to the webpage and channel for additional information…
https://www.thefuturelaboratory.com/
and
https://www.youtube.com/c/TheFutureLaboratory
I’d like to encourage everyone to at least visit the website and check out the free content 🙂
2.
In this module, you examined the process that brands follow to segment the general population, and then target one or more specific customer segments.
In this assignment, you will conduct research to discover the main customer segment that is targeted by your selected brand. You will create a target customer profile to describe this customer, using segmentation criteria described in the module.
Remember that your target customer profile must be based on the research you conducted, not based on your personal experience (such as “my friend shops there” or “I buy from the brand”). Conduct research, as described in the module, and make sure that the target segment profile you create represents an actual, viable customer segment.
Create a visual presentation, using visual presentation software, including the following information:
Target Customer Profile:target customer demographics: Describe the target customer’s age range, gender, educational level, lifestage, income level, occupation or employment, marital status.
target customer geographics: What are the typical locations in which the customer lives? What are the factors in this location that impact the customer’s buying behavior (weather, commuting, etc.)?
target customer psychographics: Describe customer attitudes, and lifestyle behaviors and preferences. What media do they follow?
target customer behaviors and usage: Describe the customers’ shopping behavior for your brand’s category. Do they shop in-store or online? What times of the year do they shop? What are they looking for? Remember to describe behavior in reference to the products sold by your selected brand.
Other than this course target customer group, what other customer segments can be potentially attractive to the brand? Who are they and why do they represent an attractive segment?
examples 🙂 Attached below

The capstone assignment, as its name indicates, is a critical course component b

The capstone assignment, as its name indicates, is a critical course component because it demonstrates your ability to analyze, synthesize, and utilize critical thinking skills. In addition, successful completion of the capstone must demonstrate your mastery and application of the course learning outcomes. This mandatory assignment must receive a passing grade (60% or better) for you to pass the course.
Project Overview
In consideration of your current career situation (employed or unemployed), you are asked to think through the following practical question as it relates to the capstone for this course: What project could I actively take on, and manage, that would either advance my career or improve the organization where I currently work?
If you are in a career transition, what project could you actively participate in that would advance your career goals? If you are presently employed and have identified a specific area in your organization that needs your expertise or that you would like to see improve, what would it be?
Either question captures a potential real-life scenario that is relevant to a present project situation and can be applied to the learning objectives.
Note: Your capstone project must be approved by me no later than Sunday of Module 1.
Each week, you will participate in discussion forums, and you will also be required to submit written assignments that are designed to assist you in gaining the core outline and building blocks of project management. Upon completion of each weekly capstone assignment, and when combined with the feedback provided by the instructor, you will effectively write your capstone throughout the six-week course. Finally, your capstone will become an important resource to learn, manage, and benefit from as it relates to the overall project you have chosen. Importantly, you are advised to think critically about the project that you will manage with the goal of deriving as much practical benefit as possible. By fully utilizing the skills, resources, and learning outcomes presented in this course, and applying them to relevant, real time, and real-world applications, a beneficial project management experience will result.
Capstone Mechanics
The body of your capstone should be at least 12 pages (excluding title page, table of contents, references pages, and any appendix).
APA formatting is required (double-spaced, 1″ margins, paragraphs indented, pages numbered according to APA rules, and contain a title page, table of contents, and references).
Remember that only that information cited parenthetically in the body of your paper can be listed in your references.

ASSIGNMENT QUESTIONS
1. What factors are shaping the Indian pharmaceutical indus

ASSIGNMENT QUESTIONS
1. What factors are shaping the Indian pharmaceutical industry?
2. What are the factors influencing consumers’ adoption of e-pharmacy?
3. What has led to a sharp decline in the market share of RockPharmacy?
4. Which of the options available to Yadav would you choose and why?
5. How can Rock Pharmacy deal with technological disruption?
6. What should Yadav do to build better customer relationships?

Make a case study presentation on the case: Microsoft Surface Hub. The guideline

Make a case study presentation on the case: Microsoft Surface Hub. The guidelines and the case study are attached below. The presentation should have material to present for 40 mins.
This case introduces you to two different market segments and personas. From your Harvard
Business School case study packet, read the case titled “Microsoft Surface Hub 2S: The Higher
Education Market OpportunityLinks to an external site.” and answer the following questions:
1. Compare and contrast the target personas for the corporate market and the higher
education market. Give an example of what each persona might look like (What does your
ideal customer look like, what are their pain points, goals, etc.)
2. Define “use case” and how it relates to jobs to be done (JTBD). Compare the JTBD for
corporate and higher education markets. Can the same product serve both markets?
3. With the pivot to higher education, what core benefits should they focus on?
4. Define a messaging strategy for the new higher education market.
5. In the long run, a new generation product, the Surface Hub 3, would need to be developed
for higher education. Suggest three key themes to recommend to the engineering
team. List two “epics” the team should work on for each theme.

PLEASE ANSWER IN A WORD DOCUMENT AND PROVIDE DETAILED SOLUTION PROCEDURES PLEASE

PLEASE ANSWER IN A WORD DOCUMENT AND PROVIDE DETAILED SOLUTION PROCEDURES PLEASE EXPLAIN THE STEPS
Imagine you are conducting a market research study to evaluate customer satisfaction with a product. Your desired sample size is n=820.
You aim to ensure that your sample reflects the income distribution in the population. According to economic data, the population is divided into the following income brackets: Low-income (25%), Middle-income (45%), High-income (30%).
Question: In your sample, how many subjects should you include in each of these income categories?
Low-income: ___?
Middle-income: ___?
High-income: ___?
Note: Share your answers and provide the detailed solution procedures – missing procedures will incur a deduction of half credit.
AI Tool Usage Policy
Strict Prohibition: The use of AI tools, including but not limited to ChatGPT, is unequivocally prohibited for all assessment activities outlined in this course.
Detecting Unauthorized AI Use: As part of our commitment to maintaining academic integrity, certain assessment activities will include questions deliberately engineered by AI to yield incorrect answers. These AI-infused questions serve as litmus tests to identify any unauthorized use of AI tools. Engaging in suspicious behavior, such as submitting an answer mirroring an incorrect AI-generated response, will trigger a comprehensive investigation for potential plagiarism.
Consequences of Plagiarism: If plagiarism involving AI-generated responses is confirmed, the outcome will be an “F” grade, reflecting a breach of academic integrity.

Step 1: Choose an Organization : BANKING & FINANCIAL SERVICES
Use the guideline

Step 1: Choose an Organization : BANKING & FINANCIAL SERVICES
Use the guidelines below as you make your selection. Make it easy on yourself and choose an organization you’re interested in, and for which you can observe the marketing efforts.
If you choose a very large organization that markets many different products, focus your paper on one product or product line. For example, if you choose Chevrolet, don’t address trucks but choose a particular model of truck, or Corvettes.
Step 2: Explore the Organization’s Current Marketing Activity
Take a few minutes to research where and how this organization is conducting marketing activities. What marketing tactics and channels is it using? Who is it reaching?
Step 3:
Put the following information into your post:
Company name
Headquarter location (city, state/province, country)
Industry
Web site
Why you chose this organization: Answer:: I CHOSE THIS INDUSTRY BECAUSE THIS IS THE INDUSTRY THAT MY PROFESSION WILL BE.
What marketing efforts you can see the organization doing
.
Guidelines for Selecting an Organization
Identify an organization working in industry or area that interests you. Choose carefully because during this course, you will create a marketing plan focused on this organization. Think broadly about the type of organization you’d like to focus on. If you choose a very large organization, you’ll need to pick a specific product or service to explore. Small and medium-sized businesses tend to work well.
You’ll need an organization for which plenty of content is available to help you with the analysis you’re trying to do. You may be able to find primary information, or you may need to do research and create informed hypotheses (guesses) based on your research.

Non-probability Sampling CREATE A POWERPOINT
I PROVIDED THE CLASS SLIDES AND NO

Non-probability Sampling CREATE A POWERPOINT
I PROVIDED THE CLASS SLIDES AND NOTES FOR THE CLASS DOWN BELOW NO PLAGIARISM OR AI WRITTEN WORK PLEASE
Instructions: Based on our class discussions, provide a comprehensive description of a real-world marketing research scenario for each of the following non-probability sampling techniques:
Convenience Sampling
Judgmental Sampling
Quota Sampling
Snowball Sampling
Guidelines:
NOTE: Ensure that your response differs from the examples presented in the lecture slides; identical or similar responses will incur partial credit.
Presentation Format:Create a PowerPoint presentation with a minimum of 6 slides.
Include a title slide and a summary slide.
Slide Content:Demonstrate critical thinking with insightful details about the research scenarios.
Use visuals to enhance clarity and engagement.
Additional Tips:Aim for a thoughtful and unique approach in designing or describing the research scenarios.
Provide thorough explanations, showcasing your understanding of non-probability sampling techniques.
AI Tool Usage Policy
Strict Prohibition: The use of AI tools, including but not limited to ChatGPT, is unequivocally prohibited for all assessment activities outlined in this course.
Detecting Unauthorized AI Use: As part of our commitment to maintaining academic integrity, certain assessment activities will include questions deliberately engineered by AI to yield incorrect answers. These AI-infused questions serve as litmus tests to identify any unauthorized use of AI tools. Engaging in suspicious behavior, such as submitting an answer mirroring an incorrect AI-generated response, will trigger a comprehensive investigation for potential plagiarism.

On what basis you may differentiate the growth strategies taken by KFC in the United States and China?

While expanding globally, which sociocultural factors you think have affected KFC?
On what basis you may differentiate the growth strategies taken by KFC in the United States and China?
Based on you understanding of the BRIC nations, should KFC consider expanding more aggressively into (a) India, (b) Brazil, and (c) Russia?What national features of these countries would provide reasons to support or contradict such an expansion strategy?
Think about the various soft drinks that you know from your local market (like Coca-Cola, Pepsi, 7-Up, etc.). Critically examine how do these various brands position themselves in the Saudi Arabian market? (CH-9)

Preview Rubric
Dropbox Assignments
CriteriaExcellentSatisfactory
Needs Improveme

Preview Rubric
Dropbox Assignments
CriteriaExcellentSatisfactory
Needs Improvement
Criterion Score
Content
30 points
Analysis is well‐ developed and fully addresses the topic. Evidence and examples are ample. Meets or exceeds the 500-word length requirement.
25 points
Analysis addresses the topic, but lacks detail in a few areas. May be slightly under the 500-word length requirement (480-499 words)
21 points
Analysis is poorly developed and lacks sufficient details or examples to support the argument. May be moderately under the 500-word length requirement (450-479 words)
Score of Content,
/ 30
Grammar, Mechanics, and Citation
10 points
Grammar, mechanics, and spelling are error‐ free and college level. References are correctly cited
8 points
Grammar, mechanics, or citing may have a few minor errors which do not interfere with meaning.
6 points
Numerous grammar, mechanical, or citation errors that impact flow or understanding.
Score of Grammar, Mechanics, and Citation,
/ 10

Based on methods such as industry research and company research, combined with q

Based on methods such as industry research and company research, combined with quantitative and non-quantitative data, we will conduct an industry research on new energy-wind energy market research based on the Tebong CRM we are currently doing, as well as new energy subsidiaries.
Wind power (clean energy) industry analysis
1. Macro overview of the industry
2. Policy environment analysis
3. Analysis of the economic and social environment of the wind power industry
4. Analysis of technical barriers
5. Analysis of the development status of the wind power industry
6. Prospect prediction
7. Distribution of wind resources in China
8. Competitive Landscape Analysis
9. Industry Analysis
10. Wind power generation operation and maintenance market analysis
11. Investment value evaluation
[Assignment format]: 10-15 pages PPT
This is a reference template
https://docs.google.com/presentation/d/1Ja9mKtSNNi…