cut down each section to one paragraph, don’t exclude the points with in-text ci
cut down each section to one paragraph, don’t exclude the points with in-text citations. Give also an example of when an employee expressed their Political views on TikTok and was fired based on their views rather than workplace performance and link to how that is a breach of privacy and integrate it with the rest of the information.
apa style
the answer will go through safeassign blackboard (no chat gbt )
All an
apa style
the answer will go through safeassign blackboard (no chat gbt )
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Part-A:Case Study(Max Marks-7)
Read the Chapter Case Study “McDonald’s—Colonel Sanders would be Proud, KFC is a Global Brand” from Chapter No- 8 entitled “Global Marketing” given in your textbook/E-book – “Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions:
While expanding globally, which sociocultural factors you think have affected KFC?
On what basis you may differentiate the growth strategies taken by KFC in the United States and China?
Based on you understanding of the BRIC nations, should KFC consider expanding more aggressively into (a) India, (b) Brazil, and (c) Russia?What national features of these countries would provide reasons to support or contradict such an expansion strategy?
Part-B:Critical Thinking(Max Marks-3)
Think about the various soft drinks that you know from your local market (like Coca-Cola, Pepsi, 7-Up, etc.). Critically examine how do these various brands position themselves in the Saudi Arabian market? (CH-9)
Important Notes: –
Avoid Plagiarism.
Support your answers with course material concepts from the textbook and scholarly, peer-reviewed journal articles etc.
Need references and use APA style for writing the references.
Answer
Part-A:Case Study(Max Marks-7)
Part-B:Critical Thinking(Max Marks-3)
Complete all L8 Individual & Team Exercises and discuss one or two of the follow
Complete all L8 Individual & Team Exercises and discuss one or two of the following questions:
Explain the model of competitive advantage and economic value created, and the causality among value, cost, and price
Explain how companies are planning to increase their intrinsic value
Demonstrate with an example from your Team Assignment 2 PART 1 the main items need for the calculation of the free cash flow.
Select ONE important from your prospective topic from ONE of the articles, recommended for L7 & L8
1.Rethink: How Restaurants Are Cooking Up Solutions, Jen Henry, McKinsey Group, March 29, 2023
https://www.mckinsey.com/~/media/mckinsey/email/re…
2. How Brand Building & Performance Marketing Can Work Together, Stengel, J. et al., HBR May – June
2023
3. Cost Cutting Than Makes You Stronger, Couto, V. et al., HBR, July-August 2023
Read an article and answer the questions
Textbook source :https://www.doc88.com/
Read an article and answer the questions
Textbook source :https://www.doc88.com/p-61073076998291.html
Exercise Content
Your assignment # 3 relates to chapter 7 Cengage Activity Video Analysis Move your business Designed to reinforce the learning objectives of the course, and in conjunction with the final exam will provide a measure of your material’s knowledge and critical thinking skills.
Instructions
Your video analysis answers must be written in a form of essay formatted APA Style of Writing, no less than 2 full pages (300 words) per page of written content.
With multiple academic resources references/citations (textbook, and one other source of reference, preferable Pro-Quest or STATISTA data bases from the FNU Library) that will support the content of the analysis.
(The video assigned will provide relevant information that correlates to the chapter assigned)
View video Move your business Chapter 7 “Business Marketing”.
Discuss the following video questions:
What characteristics are used to target businesses?
Does Uber need to change their marketing approach to business customers? Why?
Rubrics
*APA Formatting (Margins, Line Spacing, Running Head, Page Numbering, Paragraphs Indents, Proper Referencing, In-Text Referencing, Font Style and Size) = 1 pts
*Originality Report (70% or higher) = 1pts
*Writing Volume (2 full pages) = 1pts
*Referencing Sources (Textbook and at least one other source of reference from the FNU Electronic Library) = 1 pts
TOTAL= 4
In the next 8 weeks, each student in class will develop a marketing plan for a product. The product (or service) you select will be used each week and can be any one product from a company. It is recommended to use a large company (Fortune 500 or 100) with a popular product to be able to research information for the digital marketing plan. Approval will be provided in a response post from the instructor for the product selected for the Marketing Plan. You will be selecting a PRODUCT, but you also will want to make sure you’ll be able to find research for the company. Watch the Business Research Resources Video to learn how to find information in our UMGC library business databases. Next, review the business databases to research your company. Research will be included in all of our marketing plan projects and by taking this step early, you’ll have success in finding more information on your company or competitors for your project.
In your initial post, you will want to introduce the company and product selected and include:
Part 1: Product Selection
Product name and overview of the company (select one product)
Why you selected the product
Product/company website link
Name at least two business databases you will be using for research for your company from the list in the UMGC Library (check to make sure the company selected is listed): https://libguides.umgc.edu/marketing
Part 2: Sustainable Development Goals
The United Nations created 17 goals known as the 2030 Agenda for Sustainable Development Goals to solve the world’s greatest challenges. The UN realized the power of partnerships with companies to use marketing technologies to help accomplish these goals. Each chapter in our book includes an example of how a brand has applied its marketing to accomplish the SDGs. Find an example in our book or use the company you’ve selected for your digital marketing plan and provide:
A summary of the example
The goal of the SDG from the company
How the company incorporates the goal into the brand marketing
How does this benefit the company?
To review the 17 Sustainable Development Goals, please review Chapter 1 in our class book: Principles of Marketing for a Digital Age, or visit the list of goals on this site: https://unstats.un.org/sdgs/indicators/indicators-list/
The Assignment must be (WORD format only)
advised to make their work clear and
The Assignment must be (WORD format only)
advised to make their work clear and well presented, marks may be reduced for poor presentatio
must mention question number clearly in their answer.
Avoid plagiarism, the work should be in your own words, copying from students or other resources
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
add this cover page.
add references.
Assignment Content
In this unit, you have learned about data collection and measurement. For this assignment, write an essay assessing measurement’s role in marketing research. Please address the following questions in your essay.
What is measurement? What is a construct? Why are these important?
What are the similarities and differences between each of the four primary scales of measurement?
How are scales developed?
What are comparative and non-comparative scales? Why might each type be used?
Among the four basic levels of scales, which one provides the researcher the most precise information, and why?
Your essay must be at least two pages in length, and you must use at least two scholarly resources. Any information you use from these resources should be cited and referenced in APA style. Your essay should be formatted in accordance to APA guidelines, and it should be written in standard essay format to include an introduction and conclusion section.
The topic for position paper #1 is sales force leadership. You are to turn in a
The topic for position paper #1 is sales force leadership. You are to turn in a three to five page write up of the topic. The write up should include:
· A general overview of the topic.
· Your thoughts about the topics relevance in today’s selling environment.
· Where you see the topic in the near future.
You must cite three sources within your paper. You must include your bibliography. Your bibliography does not count toward your page limitation.
Two of the three citations articles must come from one or more of the journals below. If you wish to use a journal article that’s not listed you must get the article approved by me.
Journal of Marketing
Journal of Marketing Research
Journal of Consumer Research
Journal of Retailing
Journal of the Academy of Marketing Science
Marketing Science
Harvard Business Review
Journal of Business Research
Management Science
Journal of Personal Selling and Sales Management
Sloan Management Review
Journal of International Business Studies
Industrial Marketing Management
California Management Review
Journal of International Marketing
Sales and Marketing Management
Journal of Business & Industrial Marketing
Attached are my three article you must right about
Aniefre, E. I., Agnihotri, R., & Munoz, L. (2018). The role of manager leadership style in salesperson implementation of sales strategy: a contingency perspective. The Journal of Business & Industrial Marketing, 33(8), 1074-1086. https://doi.org/10.1108/JBIM-09-2017-0230SinghSingh,
R., Singh, R. K., & Shukla, K. (2022). Salesperson’s spiritual response to job burnout: the role of karma and the moderating impact of thought self-leadership. The Journal of Business & Industrial Marketing, 37(12), 2442-2452. https://doi.org/10.1108/JBIM-08-2021-0403
Singh, R., Kumar, N., & Puri, S. (2017). Thought self-leadership strategies and sales performance: integrating selling skills and adaptive selling behavior as missing links. The Journal of Business & Industrial Marketing, 32(5), 652-663. https://doi.org/10.1108/JBIM-06-2016-0127
Part 1:
Identify two of the five Marketing Management Orientations/Concepts (Pr
Part 1:
Identify two of the five Marketing Management Orientations/Concepts (Production, Product, Selling, Marketing, or Societal Concept), then match a separate company example (for each of the two chosen concept orientations) that demonstrates each and proves that the particular brand is practicing the specific concept. Explain in some detail how and why the business practices this concept. To optimize this response, pair the business practices of the brand with the key concept benchmarks to demonstrate a best example. For example: the key concept benchmarks for the Production Concept are high volume, while controlling price via autonomy over the production of the product. Knowing these key concept components can make it easier to identify a “best” practice for that orientation. Ideally, prefacing the brand being attempted for demonstration and key benchmarks of the definition of the practice (orientation) is expected. Would encourage reaching for examples that are not found in a textbook or common media.
Part 2:
Identify one retail brand that (in your opinion) practices Relationship Marketing and one retail brand that practices Transactional Marketing. Support by citing TWO reasons why each are examples of the respective types of marketing.
Part 3:
In your own words, you explain what you believe “Consumer Behavior” is and encompasses.
Be sure to organize your post using the topic letters/numbers above that correspond to each question and use paragraph form to respond.