Question- Compare and contrast the production orientation, the sales orientation
Question- Compare and contrast the production orientation, the sales orientation, the differentiation orientation, the market orientation, and the relationship orientation.
Book needed- (S) Marketing Management
Greg Marshall & Mark Johnston, 2023 4th edition
McGraw Hill
ISBN.13: 978-1-264-15538-5
Page 8-12
Read Chapters 1 and 2 of the attached textbook
Module 1 Case Study
Emma, a tale
Read Chapters 1 and 2 of the attached textbook
Module 1 Case Study
Emma, a talented graphic designer, decided to build her personal brand on social media. She created a unique Instagram account showcasing her creative designs, sharing her design process, and providing valuable awareness into the world of graphic design. Emma aimed to establish a strong personal brand with the objective of differentiation – setting herself apart from other designers and coherence – ensuring that her online persona aligned with her expertise and style. Over time, Emma successfully gained a significant following and recognition in her niche. However, she faced the challenge of audience understanding – she wasn’t sure if her audience truly comprehended her design philosophy and how it differed from others. Additionally, she struggled with the objective of memorability – she wanted her followers to remember her distinct style and seek her services when they needed design work.
Questions:
How can Emma enhance her audience’s understanding of social media to ensure her followers grasp her unique design philosophy and differentiate her from competitors?
What strategies can Emma employ to improve the memorability of her personal brand, making sure her followers remember her distinct style and seek her services when they require graphic design work?
2) Look at their social media profiles- Pinterest, X, Facebook & Instagram and s
2) Look at their social media profiles- Pinterest, X, Facebook & Instagram and see how they are using these for SEO and how the social media results are appearing on searches. You can choose two social media platforms where the websites have accounts. Then, you will need to look at the most recent 10 posts and see if they are referring to their websites. If so, how many of these posts contains the website URLs? Share screenshots as and where required.
Question- What is the Gap Model of Service Quality? Describe the five gaps and g
Question- What is the Gap Model of Service Quality? Describe the five gaps and give examples of each.
Book needed- (S) Marketing Management
Greg Marshall & Mark Johnston, 2023 4th edition
McGraw Hill
ISBN.13: 978-1-264-15538-5
Page 280-283
Read Chapters 4 and 5 of the attached textbook.
Questions:
What are some real-wo
Read Chapters 4 and 5 of the attached textbook.
Questions:
What are some real-world examples or personal experiences that illustrate the significance of adhering to the “Do’s and Don’ts” of Twitter? How have these guidelines influenced the effectiveness of individuals’ personal branding or the perception of their online presence on the platform?
Readings:
Review this week’s learning focused on the Do’s and Don’ts of Twitter
Search the web and review literature from the library
I’m working on a marketing project and need support to help me learn.
Make sure
I’m working on a marketing project and need support to help me learn.
Make sure to avoid plagiarism as much as possible.I have to get a full mark on this project, and you also have to follow all the instructions inside the file and do not forget to write the reference. Also, I have to get it before 25.
Use product and place in 4p to make a marketing plan. We are going to open a caf
Use product and place in 4p to make a marketing plan. We are going to open a cafe in Hong Kong and we will use vitasoy’s products. Please use product and place in 4p to explain what products (Coffee / dessert-egg waffle) will be serve in our cafe and where will the cafe be located? Why? (The main target audience is wokers. And the style of the Cafe is Hong Kong style and nostalgic.)
1) briefly summarize the key marketing strategy issues in the case that are stil
1) briefly summarize the key marketing strategy issues in the case that are still relevant TODAY in addition to contemporary issues you find via research;
2) make thorough recommendations on how the issues should be handled.
3) provide a justification for the recommendations.
The case analysis should be approached as if you are a marketing manager that has been asked to present three long-term strategies to the board of directors of the brand/product in question. Based on your understanding of the case AND external research on the CURRENT situation, what are the three best strategies to revitalize this brand/product to the same target market and/or alternative markets? Please do not limit yourself to the specifics of the case when formulating your strategies. Think ‘BIG PICTURE’ (internal/external factors, complementary products/industries, sustainability, etc.).
COMPLETE THE FOLLOWING: Examine the three assigned companies’ business, objectiv
COMPLETE THE FOLLOWING: Examine the three assigned companies’ business, objectives, and future outlooks, particularly from a marketing perspective. The intent is to conduct secondary research, so you don’t need to contact the company directly.
For each company, fill the Excel sheet with information that best defines its current state across the ten types by considering potential strengths, weaknesses, opportunities, and threats. Fill in enough information to make sense of your analysis for yourself and others. Highlight areas of the ten types where you see particular current strengths or innovation opportunities for each company. Once you have analyzed each company individually, compare them with each other to identify potential similarities and differences, regardless of differences in business logic.
COMPANIES :
1. Spotify.
2. Warnes Bros Music
3. Amazon Music.
Write a SWOT Analysis & Marketing critique of the Nordstrom’s online Catalog and
Write a SWOT Analysis & Marketing critique of the Nordstrom’s online Catalog and discuss the following overall Omnichannel Strategies in 4 -6 typed pages.
Merchandise Assortment Differentiation in 2 Categories – Example: Shoes & Dresses etc.
All including the following:
Target Customer
Ease of navigation
Online Marketing Promotions & Social Media strategies using Digital Marketing
Brand Image
Marketing Partnerships or Affiliate Marketing Strategies
General Omni-Channel Marketing Strategies