Category: Marketing

In class we used the 4P framework to analyze Quakers failures. Imagine the case

In class we used the 4P framework to analyze Quakers failures. Imagine the case was happening right now and generate an action plan for Triarc’s turn-around of the Snapple brand in 2018. What would new technology allow you to do that wasn’t possible in 1997? Don’t just look up what Triarc did and parrot their actions back — there is no control case to decide if Triarc’s plan was the most optimal so think carefully and critically about the best Marketing Mix possible. Draw on the information in the case and the exhibits to briefly explain what failures you’re trying to overcome and generate strategies about how to approach each of the 4Ps. Pay special attention to ensuring that the 4Ps work in harmony with each other, and highlight the synergies where they occur. It is also important to make sure that your write-up is focused on the local market i.e. UAE.
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As business majors, your communication skills are crucial — we want you to write well and expect that your work is clear, concise, and not only proof-read but iterated with multiple drafts. To that end here are some reminders about writing a strong paper.
In upper-level classes we want you to focus on the LOs because they are the core components of the class. Building your paper around the LOs is a much better approach than writing a paper and then shoving in LO footnotes. You may tag LOs with a footnote to make it is clear to you and the Professor where you are trying to highlight certain concepts, but do not explain your application in a footnote. Everything you need to make your case that this is a good use of the LO should be in the main text.
When working on your third assignment, keep the following things in mind:
1. Make sure that you identify recommendations for all the 4 Ps and ensure that they are harmonious. That means, the 4 Ps should fit together in terms of strategy.
2. Ensure that you keep the discussion local. That is, how should Triarc move forward with the Snapple brand in the UAE.
3. Finally, make sure that you use the exhibits from the case (attached) to support your arguments.
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Here are the four elements that are graded in your assignment:
1. How novel your 4 Ps are. They should not be the same as what Triarc actually did but should be unique
2. How the 4 Ps fit together. They should be harmonious and it should be clear in the text how they are related e.g. a vitamin infused Snapple needs to have a unique distribution and a higher price point.
3. It should be local i.e. imagine that it is happening in the UAE. You are graded on how you contexualize it to the UAE market
4. It should be happening now. Imagine that the case happened now i.e. Triarc just purchased Snapple today in 2024. You are graded on how you contexualize your ideas to recent trends and technologies.
The 4 Ps

The Four Ps of Marketing

This is the Snapple paper, it contains what Triarc did)
https://course-resources-uae.minervaproject.com/up…
Length:
800-1000 words
Learning Outcomes Added
#WhyExist: Identify why a given company exists and analyze its competitive advantage. Use these insights to evaluate business strategy and execution.
#Customercerntinty: Identify customer needs and explain how their fulfillment leads to better business.
#AboutTheRevenueLine: Explain how financial performance can be linked to effective marketing strategy.
#ResearchStrategy: Assess the role of market research and consumer psychology in decision-making and strategy formation.
(Building your paper around the LOs is a much better approach than writing a paper and then shoving in LO footnotes. Tag LOs with a footnote to make it is clear to you and the Professor where you are trying to highlight certain concepts, but do not explain your application in a footnote. Everything you need to make your case that this is a good use of the LO should be in the main text).

I am trying to get a persona of a certain demographic and psychographic for a pa

I am trying to get a persona of a certain demographic and psychographic for a paper. I have downloaded the template and what I have started with.

Exercise Content
Your assignment # 4 relates to chapter 8 Cengage Activity Video

Exercise Content
Your assignment # 4 relates to chapter 8 Cengage Activity Video Analysis Breaking down Customer Segmentation Designed to reinforce the learning objectives of the course, and in conjunction with the final exam will provide a measure of your material’s knowledge and critical thinking skills.

Instructions
Your video analysis answers must be written in a form of essay formatted APA Style of Writing, no less than 2 full pages (300 words) per page of written content.
With multiple academic resources references/citations (textbook, and one other source of reference, preferable Pro-Quest or STATISTA data bases from the FNU Library) that will support the content of the analysis.
(The video assigned will provide relevant information that correlates to the chapter assigned)
View video “Breaking down Customer Segmentation Chapter 8 “Segmenting and Targeting Markets”.

Discuss the following video questions:
What are good elements to use when determining segments?
Why is it important to understand consumer segments and position products to them?
Rubrics
*APA Formatting (Margins, Line Spacing, Running Head, Page Numbering, Paragraphs Indents, Proper Referencing, In-Text Referencing, Font Style and Size) = 1 pts
*Originality Report (70% or higher) = 1pts
*Writing Volume (2 full pages) = 1pts
*Referencing Sources (Textbook and at least one other source of reference from the FNU Electronic Library) = 1 pts
TOTAL= 4

Dearest writer,
Could you help me write some parts of a commercial proposal of “

Dearest writer,
Could you help me write some parts of a commercial proposal of “Kjeldsens”
1. Target audience:( Geographic, Demographic, Psychographic, Behaviour)
2. Product/Service to be advertised
I used ChatGPT to write an outline. Please help me make the content more academic and appealing.

Please respond to my two classmates forum discussion with at least 100 words eac

Please respond to my two classmates forum discussion with at least 100 words each.
1. I choose this as my topic because it can never be stressed enough how vital this is. Not only the main keywords but also the synonyms associated with them. Just like certain terms have colloquial meanings is this same concept with keywords. If I were to mention cartel or corona usually there is a country that comes to mind. Versus bullet trains and sushi. That needs to be the same idea when we choose our keywords for advertising. It should be in the positive. Also the terms associated with our keywords is what I am mainly writing about now. If I have a product on shoes, I also need to explain the terrain it is fit for. The weather it is suitable with. Also the reputation of the brand itself. Even the shipping company can play a role if you decide to go the logistics route. Because who would want to pay for something if the deliverer isn’t reliable or have bad service. Quality or durable are good references related to our advertising. Making sure to involve some keywords into your link, heading and content are important on the webpage. Not having too much or too little is key. The information we provide needs to match our keywords whether it be navigational or transactional. Having the key synonyms not antonyms can trigger a total different outcome when our advertisement is shown. So I wanted to focus on the web around the keywords itself since it can be as important the main product.
2. For today’s post I chose behavioral targeting. Behavioral targeting is becoming more and more prevalent as technology progresses and some might event consider it somewhat invasive. Everyone nowadays believes they are being spied on in some sort of way because even if you just have a short conversation with a close acquaintance about a random subject, you will so receive advertisements for products related to that subject. Additionally, analyzing peoples behaviors can lead marketers and advertisers to logical conclusions based on a persons activities. Someone who uses an app to analyze their fitness levels may be interested in purchasing fitness related gear; so now you can target that individual with advertisements for fitness gear. Looking deeper that person may do a lot of running so advertisers can logically conclude that no only are they likely to purchase fitness gear, they are likely to be in the market for running shoes, running shorts, fitness watches, running apps, running groups on social media etc. Behavioral targeting has been used by police and the government for decades under a different name, namely “profiling”. The word “profiling” has a negative stigma attached to it due to its use in the past to categorize people by race under the phrase “racial profiling”. Another word for behavioral targeting could be “stereo typing” because at the end of the day you are just noticing patterns of behavior to draw logical conclusions about said individial. Now, behavioral profiling isn’t 100% accurate but with the complex algorithms of today and the use of AI technology, it’s getting scary how accurate it is. A good example of a “worse case scenario” use of behavioral targeting is in the movie “Minority Report” where the plot of the movie revolved around the use of behavioral profiling to arrest people for crimes they haven’t even committed yet.

For the assignment this week, you will choose a company from our textbook (Brand

For the assignment this week, you will choose a company from our textbook (Brand Relevance: Making Competitors Irrelevant by David Aaker) or a Fortune 500 company and will prepare a 3 – 5 page essay on the power of culture and values in retail and how categories and subcategories are defined in the company you chose. This assignment must be in APA format. Make sure to provide at least three outside sources to support your work.

Please answer the following questions:
1. Define the following key concepts belo

Please answer the following questions:
1. Define the following key concepts below:
Keyword Placement
Tags and Attributes
Landing Pages
Behavioral Targeting
Placement Targeting
2. Describe how to use keywords with the HTML alt attribute and with HTML tags such as title, meta, anchor, and header tags
3. Explain how landing pages can be customized and used in conjunction with pay-per-click campaigns to serve a broad customer base.
4. Describe how to use behavioral targeting and placement targeting to maximize SEO.
5. Explain several strategies for maximizing pay-per-click.

Many concepts were discussed this week: Keyword Placement, Tags and Attributes,

Many concepts were discussed this week: Keyword Placement, Tags and Attributes, Landing Pages, Testing, Behavioral Targeting, and Placement Targeting are just some of them. Some concepts are broken down further as in the case of different types of tags and attributes. Select a concept and write a post describing it. If possible, do some research outside of the provided resources to help your classmates understand more about the topics we are discussing this week.

I will submit the solution tonight, March 23 at 9 pm KSA Time
Write the answer u

I will submit the solution tonight, March 23 at 9 pm KSA Time
Write the answer under its question
The answer is smooth, simple, understandable and correct Don’t forget references

Design a quantitative study for your Netflix based off the attached research fra

Design a quantitative study for your Netflix based off the attached research framework document.
Provide a written document that addresses the following:
• How will quantitative research be used to address the business challenge? What can be learned from a quantitative survey that would not be available from qualitative research or existing (secondary) research?
• Define the population to study and its estimated size.
• Outline the sample and determine the appropriate sample size. (Use the calculator https://www.surveysystem.com/sscalc.htm#two or another sample size calculator). Note the confidence level and confidence interval (margin of error) for the sample size. Provide any explanatory rationale for the sampling strategy.
• What type of survey methodology is recommended for this survey? Why?
• Describe the topics to explore in a survey. (You do not need to create your questionnaire).
Document may be whatever length is necessary to convey the required information. It should be written as a business document – assume this will go to the brand marketing director – and not as an academic paper. However, you should still cite any sources you use, with in-text citations and a page of references at the end, following APA style. A cover page is not necessary. Please provide the links to sources.