Category: Marketing

Assessments Content
Competency
Examine and design visual media communication to

Assessments Content
Competency
Examine and design visual media communication to produce effective business materials.
Instructions
Perform a SWOT Analysis on the following websites:
#1: TopGolf.com
#2: Gatesnfences.com
Submit a 4-5 page paper in Microsoft Word format in which you present a comprehensive SWOT analysis on both websites #1 and #2 individually.
Each area of your SWOT (strengths, weaknesses, opportunities, threats) should fully explore the visual communication design elements of the website using full explanation, reasoning, and examples to support your assertions.
Required Resources:
Topgolf.com
Gatesnfences.com

Journal Article Summary
Within each module, there is a list of key terms. Each

Journal Article Summary
Within each module, there is a list of key terms. Each student will select one of the key terms
and conduct a search of online Library resources to find 1 recent
peer reviewed article (within the past 3 years) that closely relate to the concept. Your
submission must include the following information in the following format:
DEFINITION: a brief definition of the key term followed by the APA reference for the term; this
does not count in the word requirement.
SUMMARY: Summarize the article in your own words- this should be in the 150-200-word
range. Be sure to note the article’s author, note their credentials and why we should put any
weight behind his/her opinions, research or findings regarding the key term. DISCUSSION: Write a brief discussion, in your own words of how the article relates to the selected chapter Key Term. A discussion is not rehashing what was already stated in the article, but the opportunity for you to add value by sharing your experiences, thoughts and opinions. This is the most important part of the assignment.
REFERENCES: All references must be listed at the bottom of the submission–in APA format.
(continued) Be sure to use the headers in your submission to ensure that all aspects of the
assignment are completed as required.
Any form of plagiarism, including cutting and pasting, will result in zero points for the entire
assignment.
JOURNAL ARTICLE SUMMARY FOR THIS WEEK:
Summary:
Pick one of the following terms for your research: centralization, contingency, decentralization, efficiency, mechanistic, organic, organizational behavior, scientific management, stakeholder, or sustainability.

You will you be developing a new product line or brand extension for a company.

You will you be developing a new product line or brand extension for a company. Feel free to choose the company as well as the new product youll be describing.
Research the company and its product offerings.
What are your marketing objectives?
1.
2.
3.
What market do you serve? Who are your customers?
1.
2.
3.
Remember to document where you get your information as you work on your marketing plan.

1. Check the Business Strategy Evaluation assignment you wrote for me before and

1. Check the Business Strategy Evaluation assignment you wrote for me before and continue with the next project. I also attached the article you wrote
2. Check the requirements in the assignment 2 document. Write according to the requirements (write according to the content in the sequence number given by the professor)
3. Choose the first form. (Traditional report written in full paragraphs and sentences (no more than 5 pages)
4. This is the book. Please read Chapter 5 to Chapter 10. https://open.lib.umn.edu/principlesmarketing/
If you have any questions, please send me messages. Thank you so much.

Respond to the following in a minimum of 275 words:
How can a company’s marketi

Respond to the following in a minimum of 275 words:
How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors? Provide an example.

Complete the five chapters assigned by the professor to each group and answer t

Complete the five chapters assigned by the professor to each group and answer the questions in the template

Instructions
Data Analysis Assignment #2.
You will be provided with a sample dat

Instructions
Data Analysis Assignment #2.
You will be provided with a sample dataset and an objective for the assignment to address key business research questions. You will summarize your analysis, results and conclusions using up to 5 pages in a Slides or a Document and feel free to use extra space to illustrate images, charts, tables, etc.
Leverage the techniques covered in class thus far to approach the research question and provide insights based on the results in the manner suggested for the assignment i.e. the Syllabus and/or the Assignment section of provided.
Outline findings using a research based framework, discussed in class or a similar framework appropriate to your analysis and findings.
Delivery Format:
PPT or Google Slides output with clear title(s) for the tables or charts. You can use screen grabs from SAS. Must follow the Research Plan method covered in class.

Suppose that:
Population: N = 120 different brands [e.g., Brand #1, Brand #2, ..

Suppose that:
Population: N = 120 different brands [e.g., Brand #1, Brand #2, …, Brand #120]
Target sample size: n = 8 brands
Starting point is given: Brand #3
Question: Which 8 brands should we pick using systematic sampling?
Note: Please share both your answer and the solution procedure – a missing procedure will incur a deduction half credit.
AI Tool Usage Policy
Strict Prohibition: The use of AI tools, including but not limited to ChatGPT, is unequivocally prohibited for all assessment activities outlined in this course.
Detecting Unauthorized AI Use: As part of our commitment to maintaining academic integrity, certain assessment activities will include questions deliberately engineered by AI to yield incorrect answers. These AI-infused questions serve as litmus tests to identify any unauthorized use of AI tools. Engaging in suspicious behavior, such as submitting an answer mirroring an incorrect AI-generated response, will trigger a comprehensive investigation for potential plagiarism.
Consequences of Plagiarism: If plagiarism involving AI-generated responses is confirmed, the outcome will be an “F” grade, reflecting a breach of academic integrity.

You must answer each of the questions posed at the end of the case. Each respons

You must answer each of the questions posed at the end of the case. Each response should not exceed approximately half a page, therefore, a case with four questions, should not exceed 2 pages. I prefer 12-point font and normal margins. Single spacing and bullet points are fine.
The rubrics we will use to score your case write-ups are as follows:
5 = Answer extremely well explained; Applied advanced knowledge and theory of class material; Completely addressed all key points in the case.
3 = Answer is well explained; Applied sufficient knowledge and theory of class material; Addressed some of the key points in the case.
1 = Answer is not well explained; Applied little knowledge and theory of class material; Addressed few of the key points in the case.

READ CAREFULLY THIS IS A DISCUSSION BOARD- CHAPTER 10 SLIDES ATTACHED
Select a p

READ CAREFULLY THIS IS A DISCUSSION BOARD- CHAPTER 10 SLIDES ATTACHED
Select a product and choose three different types of retailers for pricing comparisons. Your product can be food, clothing, or other types of items – BUT – it must be the same product, or item, not a similar one.
Once you selected your product and researched your three retailers, complete the following:
Thoroughly read Chapter 10: “Price: What Is the Value Proposition Worth? “In addition, be sure to review Identify Strategies and Tactics to Price the Product in section 10.3 of your e-text.
1. Name the product or item you selected.
2. Name the three stores and retailers with prices you recorded for your selected product from each retailer.
3. Finally, if there were price differences, what factors do you believe led to the variations in prices? And tell us, is it worthwhile for consumers to compare prices when they shop?