Category: Marketing

BUS 210 – Mission and Situation Analysis
The purpose of this assignment is to ge

BUS 210 – Mission and Situation Analysis
The purpose of this assignment is to get you started on crafting a successful marketing plan.
You will be writing the marketing plan in a series of five drafts, each incorporating different
sections of the plan. You will receive feedback on each draft, and finally you will compile all of
the revised drafts into a single document, add a few critical elements (Executive Summary,
Expected Results, and References) to complete your plan.
There are two parts to this assignment:
Part 1: Mission Statement
 Choose a subject for your marketing plan. Your plan must be directly related to the health
care industry. You might choose a new product (e.g., a new replacement joint), a new
service (e.g., TAVR non-invasive heart valve replacement), or a new business (e.g., a
consulting firm to guide employers through the Affordable Care Act changes). Please do not
feel limited by these examples, but do select a subject that is clearly health care-related.
 Write a brief (1 or 2 paragraph) mission statement that answers the question “what business
are we in?” It should identify a specific market or markets you intend to serve and the
benefits you believe are sought by that market’s consumers.
Part 2: Situation and Competitive Analysis
 Conduct secondary research to locate the information necessary for the Situation and
Competitive Analysis of your marketing plan. You will find the ProQuest Research
databases for Business in the PMI Library very helpful in this process. Be sure also to
explore government resources like the U.S. Census Bureau, non-governmental sources
such as Pew Research and Nielsen, and trade associations like the American Hospital
Association. Note that it is not unusual to use 15-20 credible sources in writing a Situation
and Competitive Analysis.
 Write a 2-3 page analysis of the environment in which your product, service, or business will
be marketed. Please address all of the following topics, citing

Create a PowerPoint presentation to present to the marketing team of your New Sh

Create a PowerPoint presentation to present to the marketing team of your New Shoes company to present a profile for your New Shoes consumer for the domestic and foreign markets using the criteria below.
When Creating your Cultural Profile include the following elements:
Cultural Types 
Subculture
Social class
Communication (verbal and non verbal) that can impact the Marketing process
Social ( networks, family, roles and status)
Personal (age and life cycle stage, occupation, economics, lifestyle, personality)
When Creating Your Psychological Profile include the following elements:
Consumer Perception of the product/service
Why do consumers purchase this particular product/service? (motivation)
What are your consumers’ needs, wants, desires, and fears?
What are your consumers’ beliefs and values that may influence the purchase?
Your PowerPoint presentation should be at least 8 slides in length (not including the Title page and Reference page). Ensure that your sources are properly cited using APA formatted guidelines and include professional graphics.
The BU220 Unit1 PPT Template 
Download BU220 Unit1 PPT Template
[PowerPoint] is provided to assist you with successfully completing this assignment.
An example of a successful reference slide with several web pages and an academic journal article is linked below.
You may also use the Learner Resources from this unit.
THIS IS A VIDEO OF WHAT IS EXPECTED FOR THE ASSIGNMENT:   https://youtu.be/PtXYBO3oThw 

Instructions
Evaluate Marketing Website Assignment: Access the following Website

Instructions
Evaluate Marketing Website Assignment: Access the following Website: https://www.myfoodandfamily.com/
Kraft Foods uses this Website as a part of its marketing strategy. Review the Website and write a 2 page paper on its effectiveness as a marketing tool. Include the things that you feel work well and the things that you feel could be done better.
You MUST upload the assignment into this ASSIGNMENT Container as a Word document.
Please name your assignment file as ‘lastnamefirstinitial-MKTG600-assignment#
Course Objectives:
Define channel strategy
Design a sales management plan

Description
Assignment Details:
Risk and uncertainty are inherent aspects of any

Description
Assignment Details:
Risk and uncertainty are inherent aspects of any business. It is impossible to avoid risk. Therefore, risk management is a vital part of management decision making. Understanding the type of risk that is associated with any business venture and ways to mitigate risk is the responsibility of business management.
Dynamic pricing allows businesses to set flexible prices in real time based on current market demands. You can think of dynamic pricing as allowing a business the fluidity and flexibility of changing prices rapidly to adjust to ever-changing markets. A component of dynamic pricing is price discrimination. Price discrimination is the practice of charging different customers different prices that are not based on the marginal costs of a business (Blair & Rush, 2018). Businesses can take advantage of dynamic pricing and price discrimination by charging different classes of consumers different prices with the goal of increasing profits.
In this Individual Project, you will create 10–12 slides for a PowerPoint presentation (with 200–250 words in the speaker notes per slide). Select 1 company that is using dynamic pricing.
Include the following in your presentation:
Describe dynamic pricing and its role in price discrimination.
Illustrate the 3 degrees of price discrimination, including an example of each.
Review this video for additional information on this topic.
Review this article for additional information on this topic.
Examine how dynamic pricing is used to increase profits in the international market.
Investigate how your chosen company takes advantage of dynamic pricing.
Evaluate the advantages and disadvantages of dynamic pricing for your chosen company.
Identify the risks associated with your company’s use of dynamic pricing.
Research the role that artificial intelligence (AI) or new technologies may play in influencing dynamic pricing.
Recommend additional strategies that your chosen company could implement to exploit dynamic pricing and discuss the potential impact on profitability

Respond to the following in a minimum of 275 words:
How can a company’s marketi

Respond to the following in a minimum of 275 words:
How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors? Provide an example.

Instructions
Access a website of an automotive company that has a global presenc

Instructions
Access a website of an automotive company that has a global presence. (This could be a US company or foreign)
List and discuss the 2 opportunity and 2 challenges involved in the firm’s internationalization?
List and explain 4 the business environment internationalization drivers and the firm drivers that are likely to lead to the internationalization of the firm?
Your answers must include content and cite reference materials where appropriate. Deliverable length is 2 body pages minimum.

1. Check the Business Strategy Evaluation assignment you wrote for me before and

1. Check the Business Strategy Evaluation assignment you wrote for me before and continue with the next project. I also attached the article you wrote
2. Check the requirements in the assignment 2 document. Write according to the requirements (write according to the content in the sequence number given by the professor)
3. Choose the first form. (Traditional report written in full paragraphs and sentences (no more than 5 pages)
4. This is the book. Please read Chapter 5 to Chapter 10. https://open.lib.umn.edu/principlesmarketing/
If you have any questions, please send me messages. Thank you so much.

Research a company of your choice that is at least 75 years old.
I will be using

Research a company of your choice that is at least 75 years old.
I will be using US Bank for this assignment
How was the company founded, and who were the founders?
What goods and/or services did the company initially provide? Why? Who was the target market?
How has the company evolved throughout its lifetime? What new goods and/or services has it introduced to the market?
How would you describe the company’s overall marketing
strategy? Who are its competitors? How does the company compare to the
competition?
5.  Based on the industry and market of your chosen company, and all
of the information above, would you invest in this company? Why or why
not? 
Your answers should be well researched and documented, Your references should be listed in APA format.
You must include approximately 2 or more pages (of content,
title page, and reference page do not count toward the 2 page minimum)
double-spaced, Font size 12 point.
Provide proper Title Page and References page.

You do not need to join Instagram for this assignment.
Create an ad promotion In

You do not need to join Instagram for this assignment.
Create an ad promotion Instagram reel for any brand or company of your choosing. It can be a challenge you create or a business promotional video.
Create an Instagram video by following the steps below or using Canva.com
Save the Instagram reel (video) to your device and upload it.
Include a 1-2 paragraph description of your reel.
Links to review:
How to make and edit Instagram Reels: https://youtu.be/pEMg5jKpodE
Instagram for Business site: https://www.instagram.com/instagramforbusiness/
Instagram Algorithm Solved: How to Get your content seen: https://blog.hootsuite.com/instagram-algorithm/
Steps to Create a Reel for Instagram
(Remember, you do not need to join Instagram. You can also create your reel/video in Canva.com.) Step 1: Tap the plus icon at the top of the page and select Reel
To access Reels, simply open the Instagram app and head to your profile page. Click the plus sign button on the top right of the screen and select Reel.
You can also access the Reels editor by swiping left to the Instagram camera and selecting Reel from the bottom options.
Step 2: Record or upload your video clip
Instagram Reels gives you two options to create a Reel:
Press and hold the record button to capture footage.
Upload video footage from your camera roll.
Step 3: Edit your Reel
The Reels editor features built-in creative tools so you can do all your editing from one interface.
Step 4: Adjust your Reel’s settings
When you’re ready, tap Next in the bottom right corner of your screen.
Step 5: Post your Reel
Once you adjust your settings, tap the Share button at the bottom of the screen. Be sure to share the link on our class discussion board, or upload the video/reel.
What are Instagram Reels?
Instagram Reels are full-screen vertical videos that can be up to 90 seconds long. They come with many unique editing tools and an extensive library of audio tracks (featuring everything from trending songs to snippets of other users’ viral content). On top of sounds, Reels can include multiple video clips, filters, captions, interactive backgrounds, stickers, and more.

Prior to beginning work on this assignment, read Chapter 10, Branding, of the re

Prior to beginning work on this assignment, read Chapter 10, Branding, of the required text, Integrated Marketing Communications: Advertising, Public Relations, and More; and research FEMSALinks to an external site. and the companies that FEMSA owns and promotes.
Creating brand equity is beneficial to a business in many ways but it takes a lot of effort and research in doing so. Understanding the customers’ preferences and giving them positive experiences helps brand equity.
In your paper,
Analyze how the organization can create brand equity for two of the FEMSA owned companies.
Assess how the branding can influence FEMSA’s IMC.
The Concept of Branding paper
must be two to four double-spaced pages in length (not including title and references pages) and formatted according to APA StyleLinks to an external site. as outlined in the Writing Center’s APA Formatting for Microsoft WordLinks to an external site. resource.
must include a separate title page with the following in title case:
title of paper in bold font
Space should appear between the title and the rest of the information on the title page.
student’s name
name of institution (The University of Arizona Global Campus)
course name and number
instructor’s name
due date
must utilize academic voice.
See the Academic VoiceLinks to an external site. resource for additional guidance.
must include an introduction and conclusion paragraph.
Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
For assistance on writing Introductions & ConclusionsLinks to an external site. and Writing a Thesis StatementLinks to an external site., refer to the Writing Center resources.
must use at least two credible sources in addition to the course text.
The Scholarly, Peer-Reviewed, and Other Credible SourcesLinks to an external site. table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source.
Citation for chapter
Ogden, J. R., & Ogden, D. T. (2014). Utilizing a Strategic Marketing Approach to Managing Marketing Communications. San Diego, CA: Bridgepoint Education.