Please add limitation, survey consent form for my dissertations.
More, please ad
Please add limitation, survey consent form for my dissertations.
More, please add about 50 words to illustrate who is the target audience. this should be part of chapter 1. Target audience should be general lyman on the surface, but hidden is the F&B industries stakeholders
If the word limit is not enough, please advise, i will sort this out
Write a description 300 words of the airport project, the funding, and other det
Write a description 300 words of the airport project, the funding, and other details about the project that you can find.
Will the improvement affect the airport’s capacity (number of flights, number of gates, passenger throughput) or upgrade parking, car rental facilities, restaurants, and/or physical security?
What percent of the cost is the grant covering?
What is the timeline of the project?
The company chosen is peloton. An intial draft was submitted for this project a
The company chosen is peloton. An intial draft was submitted for this project and feedback was provided to use in final project. Both draft and feedback have been uploaded below so please make sure to incorporate feedback into this final project. The part highlighted yellow in the file titled “ strategy project word final project” is the only thing that needs to be answered in that file. Everything else has already been done in that file. Please try to keep responses at a page or just a few sentences over if necessary.
The paper examines the psychological consequences of marketing strategies in the
The paper examines the psychological consequences of marketing strategies in the French video streaming industry, focusing on how personalized advertising, content algorithms, and subscriiption models affect consumer behavior, decision-making, and mental health. It also considers the potential for addictive viewing patterns and the broader impact of continuous content consumption on French audiences’ cognitive and emotional well-being.
The earliest and simplest form of international business is trade,
which can be
The earliest and simplest form of international business is trade,
which can be defined as the sale (exports) and purchase (imports) of
goods. Describe how International trade benefits consumers in the
different countries that trade together.
two references
Instructions
Please submit a one-page marketing plan describing your topic for y
Instructions
Please submit a one-page marketing plan describing your topic for your Marketing Plan due in week 7. Remember that your final paper is a 15-page marketing plan for a brand of your choice.
This paper should discuss the brand you are writing the marketing plan for. Explain why they need a new plan, and discuss some preliminary marketing strategies. Please use the following headings in bold: Topic, Rationale, Strategy.
Topic:
Brand or company you are proposing for your topic
Brief background
Rationale
Why does this company need a new plan?
Are you entering a new market?
Are you proposing a new offering?
Does their current plan need to be revamped?
Include the rationale for the new plan.
Strategy
Who is the intended market?
Where will you access the necessary information for your final marketing plan?
Please submit the assignment in APA format, including supporting scholarly research.
GUIDELINES:
Must be in APA 7th edition
Must be 1-2 pages (excluding the title and reference pages)
Must include scholarly references such as the assigned readings or trade magazines, peer review journals. Random Google searches will not be accepted such as investopedia.com
Your project consists of conducting a marketing Research for Saint Peter’s Unive
Your project consists of conducting a marketing Research for Saint Peter’s University or a business of your choice. The Marketing Research consists of finding how the University can create a competitive advantage that would set it a part from its competitors.
To do so you can focus on one of the following topics:
Linking between brand recognition and repeat business.
Contributing factors to enhance brand performance.
Reputation management and marketing. What are the best techniques to use?
The Most effective social media strategies to increase customer engagement.
Open to other suggestions (email me your suggestions)
The following 5 steps in marketing research are required to be used:
https://www.smartbugmedia.com/blog/the-5-step-marketing-research-process
1. Define the Problem or Opportunity
2. Develop Your Marketing Research Plan
3. Collect Relevant Data and Information
4. Analyze Data and Report Findings
5. Put Your Research into Action
When you get to the 5th Step, You will be asked to write a memo to the President of Saint Peter’s University or the CEO of the company (one page) describing your project and findings and why it’s important to implement your marketing research strategy to create visibility on the map.
Use the following template for your Memo
https://www.grammarly.com/blog/how-to-write-memo/?gbraid=0AAAAADkCrf9BvR3sgCpJX-SMkSy7fVXwU&gclid=Cj0KCQiA6rCgBhDVARIsAK1kGPJ29CW7FMFjtz3HiBMq9SfoAuwSEaIDs7NO3wvgxzaIqszvL1_K4BkaAi0oEALw_wcB&gclsrc=aw.ds
The next step of the marketing planning process involves developing strategies.
The next step of the marketing planning process involves developing strategies. A company might simultaneously execute business strategies to enter a new market, grow market share in an existing market, and improve organizational efficiency. The marketing strategies must identify a plan that will use the marketing function’s resources and expertise most effectively to achieve its mission, objectives, and goals.
To be effective, marketing strategies must capitalize on the resources at its disposal within the company, but must also take advantage of the market forces that are outside the company.
The marketing strategies define how the marketing mix (product, price, place, and promotion) can best be used to achieve marketing objectives. At its centerpiece is the target customer. Often organizations get so absorbed in their own strategies, initiatives, and products and forget to focus on the target customer. While the corporate strategy may have elements that focus on internal operations or seek to influence external forces, each component of the marketing strategy should focus on the target customer.
Having identified the target market, marketers must decide which strategies and tactics will best align with and support the marketing objectives. The marketer must evaluate all aspects of the marketing mix and determine which combination of product, price, promotion, and distribution will be most effective.
Product strategies define the characteristics of the product, including tangible and intangible elements. Tangible elements can include specific product features and packaging, while intangible aspects can include things such as branding, service agreements, and warranties. For example, a wearable GPS tracker might come in six colors, feature 50+ sport modes, be water repellent, and integrate with a smart phone through an interactive and robust app.
Place strategies identify how the target customer can expect to gain access to the product. This includes decisions about where the company intends to sell the product, such as through traditional retail or online outlets, along with how products will travel along the distribution path, either directly from the company to the consumer, or indirectly, by using intermediaries such as wholesalers and retailers. Place strategies can also include the distribution intensity, referring to the number of outlets involved in distributing the product in a market area, and other logistical aspects of supply chain management, including how orders will be processed, how distribution centers or warehouses will be used, how inventory will be managed, and specific forms of transportation. For example, with the wearable GPS tracker, place strategies might involve selling exclusively through a large sporting goods retailer, with both physical storefronts and an online location, offering expedited shipping for online orders.
Price strategies are used to establish the price point for a specific product. When launching a new product, companies will typically decide to pursue either a penetration pricing strategy, price skimming strategy, or competitor-based pricing strategy. Penetration pricing involves entering the market with a low price point, with the goal of maximizing market share. Price skimming involves entering with a high price point, establishing a strong price-quality relationship, and maximizing profit. A competitor-based pricing strategy carefully considers prices of competing products before establishing a price point. Additionally, pricing strategies might include other considerations such as the decision to bundle multiple products for a special price, the use of reference pricing, various forms of discounting, financing options, and psychological pricing such as odd/even pricing. Continuing with the wearable GPS tracker, pricing strategies might include using a price skimming strategy to denote quality, while offering financing options to make the product more accessible to the target market.
Promotion represents how the target market learns about the product or service and takes many forms. Many consumers learn about products through digital and social media strategies, such as online advertising, engagement on social media platforms, and through search engines. Today’s marketers often incorporate promotional strategies related to digital and social media, while also considering traditional advertising, public relations, personal selling, and sales promotion in the promotional mix. For the wearable GPS tracker, strategies might include working with fitness influencers on social media platforms to gain exposure to the target market, along with digital advertising on search engines, complemented by traditional advertising in fitness publications. In addition, a limited time rebate might provide an incentive for a timely purchase.
Decisions about the marketing mix variables are interrelated. Each of the marketing mix variables must be coordinated with the other elements of the marketing program. Consider, for a moment, the marketing of the wearable GPS tracker. The company will want to carefully select the exclusive retailer to ensure that the pricing strategies align with the expectations for customers that commonly visit that retailer. In addition, promotional strategies will engage the target market with the key product features and benefits and drive traffic to the retail partner with enticing promotional incentives. The organization must find the right combination of product, price, promotion, and distribution so it can gain a differential advantage over its competitors and appeal effectively to the target market.
Once the marketing strategy has been defined, marketers determine how to implement the strategy. Implementation is the tactics used to execute the strategy. It might include such things as determining when to promote the product, how specifically to get the product to the consumer, and setting a commission rate for salespeople. Tactical planning describes what marketing will do or how they will do it to achieve the desired business results and achieve the marketing objectives. Implementation is typically presented in the form of an action plan, which details the specific tactics that will be completed, by what due date, and by whom. For example, with a place strategy of identifying an exclusive retailer for the wearable GPS tracker, an implementation tactic could be to “identify and research potential retail partners” by December 31, 20XX. Additionally, another tactic could be to “negotiate a two-year contract with the chosen retailer” by April 30, 20XX. In each tactic it is important to identify who specifically will be responsible for that action to provide an accountability checkpoint.
Discussion Board 14 – Hypothesis Testing – Goodness of Fit (GOF) & Test of Indep
Discussion Board 14 – Hypothesis Testing – Goodness of Fit (GOF) & Test of Independence (TOI)
1. You would like to see if the proportion of people who place orders at a specific time has changed since the end of spring at the local diner. Below is a table of the latest orders placed at the local diner (hypothesized – orders placed end of summer) random sample of 400 orders. Construct a hypothesis test, complete the table below as well as answering the questions asked of the discussion board. Use a level of significance of .05.
Hypothesis
Time
Proportion
Observed
Expected
Chi^2
6:00 to 7:30
0.20
90
7:30 to 9:00
0.30
100
9:00 to 10:30
0.15
70
Q 1 – A
10:30 to 12:00
0.25
110
12:00 to 1:30
0.10
30
Q 1 – B
Chi^2
9.750
A. What is the expected value for the 9:00 to 10:30 slot?
B. What is the value of the chi square test statistic for the 12:00 to 1:30 slot (round to the nearest tenth)?
C. What is the probability of the test statistic for this specific problem?
D. What conclusion will you come to? (just need to state Accept Ho or Reject Ho and Accept Ha – just put one of those 2 answers in the body of the discussion board, but you will have a more detailed solution (besides writing one of these statements you will write out in words what the conclusion means) on your worksheet that you will attach as a PDF). Use a level of significance of .05.
E. Using the critical value approach at what critical value will you start rejecting the null hypothesis?
2. You would like to see if the Time Slot is independent of the Age Group. Construct a hypothesis test, complete the expected and chi square tables as well as answering the questions asked of the discussion board. Use a level of significance of .05.
Observed:
16-24
25-49
50+
7:00 – 10:00 am
10
20
20
50
10:00 – 1:00 pm
20
30
50
100
1:00 – 4:00 pm
30
30
30
90
4:00 – 7:00 pm
20
20
20
60
80
100
120
300
Expected:
16-24
25-49
50+
7:00 – 10:00 am
10:00 – 1:00 pm
Q2-A
1:00 – 4:00 pm
4:00 – 7:00 pm
Chi^2
16-24
25-49
50+
7:00 – 10:00 am
10:00 – 1:00 pm
1:00 – 4:00 pm
4:00 – 7:00 pm
Q2-B
Chi^2=10.167
A. What is the expected value for 10-1pm & 50+ (Q1-A)?
B. What is the value of the chi square test statistic for 4-7pm & 25-49 (Q1-B)?
C. What is the probability of the test statistic for this specific problem?
D. What conclusion will you come to? (just need to state Accept Ho or Reject Ho and Accept Ha – just put one of those 2 answers in the body of the discussion board, but you will have a more detailed solution (besides writing one of these statements you will write out in words what the conclusion means) on your worksheet that you will attach as a PDF). Use a level of significance of .05.
E. Using the critical value approach at what critical value will you start rejecting the null hypothesis?
© Chris O’Byrne 2024
**** Use the appropriate table or tables from our lecture notes to answer all questions that require values or probabilities***** © Chris O’Byrne 2024
***No probabilities generated from a calculator will be permitted/accepted (will not receive credit), only probabilities and values from your Z-tables (CH6), T-tables (CH8) and Chi Square (CH11) and F-tables (CH11) notes will be allowed. ***
When doing and showing your work for the PDF – it should be handwritten as if you are figuring out the problem on the exam – it doesn’t need to be typed up – and I prefer that you DON’T type it out and that you hand write it.
This Discussion Board is Due Monday, August 5th by 11PM.
When you answer the question put the answers in this order and label like this:
1A.
1B.
1C.
1D.
1E.
2A.
2B.
2C.
2D.
2E.
For this milestone, you will analyze your chosen company’s mission statement and
For this milestone, you will analyze your chosen company’s mission statement and explain how your new product aligns with the company’s mission statement. The mission statement is “based on a careful analysis of benefits sought by present and potential customers and of existing and anticipated environmental conditions” (Marketing by Charles Lamb, Joe Hair, and Carl McDaniel). For example, here is the mission statement for PepsiCo Inc.:
Our mission is to be the world’s premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.
Note how the PepsiCo mission statement answers the question “What business are we in and where are we going?” In addition, it focuses on the market(s) rather than the good or service it sells.
Your task is to explain how your new product aligns with the company mission statement for the organization you chose. Identify and analyze the organizational mission statement for the company for which you are writing a new product marketing plan. Does the company’s mission statement focus on the market or markets that your new product/service is attempting to serve? Is it broad enough to adequately describe the company’s focus and core values? Is it too broad? Does it encompass minute details? Discuss the industry/market in which your company is doing business, who your target market is, and what the company’s long-term objectives are. Include data and research to support your analysis. This milestone is due in Module Two.
What to Submit
Your paper must be submitted as a 2- to 3-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and APA formatting. Incorporate at least two scholarly resources.