Microeconomics of Airline Ticket Pricing and Price Discrimination

Microeconomics of Airline Ticket Pricing and Price Discrimination

Last-Minute Airline Ticket Prices: A Microeconomic Perspective on Opportunity Cost and Buyer Behavior

Why do airline ticket prices skyrocket when you purchase them at the last minute when most other operations and retailers do the opposite? They sell them at a discounted price to get rid of the leftover tickets.

Using what we have learned so far in this microeconomics class, we can conclude that the buyer’s reservation price is directly linked to his or her opportunity cost at the time they are purchasing a plane ticket. When someone wants to purchase a plane ticket, they normally try to purchase it as soon as possible to make sure they get a ticket/seat and to get the cheapest price possible. When people have last-minute purchases of plane tickets, they are willing to pay a lot more than the people who have time and a lot of options for tickets and flights.

The people who are the most willing to pay the higher prices for last-minute plane tickets are also the people with the highest opportunity costs. The people who normally have higher opportunity costs are businessmen, men, and people who rely on travel for their careers. Often, airlines will offer cheaper tickets or discounts for flights when booking far in advance. This way, airlines are able to charge higher prices to the people making last-minute purchases.

Unlocking Price Discrimination: Tailoring Airline Ticket Prices to Demand Elasticity and Economic Status

Price discrimination is when firms charge different prices to different consumers for the same good. Firms, in this case, airline companies, use price discrimination to make use of the different price elasticity of demand. For example, businessmen have a very inelastic demand, which means they are willing to pay a higher price to get the plane ticket that they need. The airlines or firms can set a higher price for these consumers, and it can increase revenue and profits. Other consumers have an elastic demand, and they take advantage of cheaper prices and discounts available. The airlines benefit because they can mostly separate these consumers and reduce their consumer surplus.

Also, due to economic discrimination, there are some airlines that will charge more due to some people’s social status or the amount the consumer is usually willing to pay. Airlines are willing to charge consumers who are wealthier than those who are not as wealthy because they know that the people who are wealthier are able to pay more for better or any available seats. For consumers who are usually willing to pay less, airlines are more likely to charge less for people who usually are not as willing to pay as much as some people. Some airlines are able to determine who is able to pay for more, so they discriminate against those who are not as willing or able to pay as much.

References

  1. Taylor, T. (2019). Microeconomics: Principles of Economics. Cengage Learning.
  2. Pindyck, R. S., & Rubinfeld, D. L. (2017). Microeconomics (9th ed.). Pearson.
  3. Mankiw, N. G. (2018). Principles of Microeconomics (8th ed.). Cengage Learning.
  4. Krugman, P., & Wells, R. (2015). Microeconomics (4th ed.). Worth Publishers.
  5. Perloff, J. M. (2018). Microeconomics (8th ed.). Pearson.

Exploring Economic Principles: The Macroeconomic Insights of “I, Pencil”

Exploring Economic Principles: The Macroeconomic Insights of “I, Pencil”

The Pencil and Macroeconomics:

In macroeconomics, we watched a documentary. The documentary is about a pencil. The pencil is your best friend that we can use to write and to draw. The graphite with the pencil lightly writes on the paper. The eraser with the pencil easily erases the marks on the paper. The pencil has the resources. It has the graphite, the wood, the metal, and the eraser. The graphite is a lead. The wood is made of a tree. The metal is made of iron. The eraser is made of rubber. These resources are land that we learn in macroeconomics. Lumberjacks are labor. The chainsaw and the pencil sharper are the physical capital. Lumberjacks go to a trade school for training skills that is human capital.

The Documentary’s Economic Insights:

The documentary with the video “I, Pencil” is a patent that refers to intellectual property. People want unlimited pencils, so we can use the pencil to prepare the material. The pencil in the factory can reduce pollution. Pollution is a negative externality. The pencil is not hurting anybody. The pencil is very safe to use. Therefore, the pencil is also a positive externality. People want more to buy pencils; people increase intelligence. It is helpful to avoid learning mistakes.

The students want pencils, which is an opportunity cost, but the students are trading off with pens. Pens are not good to use to write on a piece of paper anywhere in the place. The pen can make the hand and the paper, and it can not be erased. The pen is permanent ink, but the pencil is temporary for writing. The pencil must be a shortage that is related to the price ceilings. People must sharpen their own pencils. People want to buy more pencils, and people would buy more pens. This means the substitution is related to the demand of the determinant. If people want to buy more pencils, then the price decreases. The pencil is applied to the law of demand. The pencil is very popular to use for going anywhere in the place.

The Pencil in Economic Theory:

The economist explains the pencil on how to use it in the economy. How does the pencil apply to the real world? Well, the pencil is an economic good and normal good. The pencil is good and has a benefit to society. People will be willing to spend more on pencils. The pencil is cheaper, so goods are more purchased.

Goods, GDP, and GNP:

The pencil is the final good. The final good and the intermediate good are probably to be in Chapter 8 in Macroeconomics. Graphite, wood, metal, and rubber are intermediate goods. The final good and the intermediate good are important in what is going on in the real world. The GDP is part of the United States of America, but the GNP is part of other countries.

References:

  1. Parkin, M., & Bade, R. (2017). Economics: Canada in the Global Environment.
  2. Mankiw, N. G. (2016). Principles of Economics. Cengage Learning.
  3. Leonard E. Read Foundation URL: https://fee.org/resources/i-pencil-2/
  4. Abel, A. B., Bernanke, B. S., & Croushore, D. (2018). Macroeconomics.

Complex Web of Macroeconomics: Navigating Scarcity, Equilibrium, and Choice

Complex Web of Macroeconomics: Navigating Scarcity, Equilibrium, and Choice

Introduction:

Economics is part of our everyday life. Even though we do not notice, many actions and decisions we take are related to economics. Our need for goods often exceeds the actual things that we are able to attain. All of us, rich, poor, or wealthy, live in a state of scarcity. The poor need more than what they have. They need shelter, clean clothes, and food. The middle class, even though they are able to get what the poor don’t have, they try to collect wealth to get more things that they want, like expensive clothes, properties, and vacations. The rich, on the other side, want to get richer and get things that they don’t have. And even though they have wealth in abundance, they still wish to get some other things they are not getting at the time being.

Microeconomics and the Division of Labor:

Division of labor, an idea first introduced by Adam Smith, has to do with specializing the employee at a certain task so that the worker can become trained and focused on his or her duty without being overwhelmed with multiple tasks so he or she can produce more of that specific article. By specializing in different employees to produce specific parts of a final product, the production of the merchandise will increase significantly compared with the case where one employee produces it himself or herself from A to Z.

Macro vs. Micro: A Tale of Scales:

Microeconomics has to do with personal and family spending. It has to do with employees and businesses at a minor level. Macroeconomics is the field of study that focuses on how the economy of the entire population and the country is doing. The entire production with exports and imports. Comparing Microeconomics with Macroeconomics is like comparing an apple tree with its ruts, trunk, branches, leaves, and fruits being Microeconomics with all the apple trees of a huge plantation being Macroeconomics.

Economic Systems:

Scarcity’s Architects:

Economic systems are organized differently. One of them, and the oldest, is the traditional economy. In this group, we notice that society tries to be self-sufficient in production and consumption. They keep their skills and production methods internally by inheriting generations. This method nowadays is found to be used mostly among farmers. Another type of economy is the command economy. In this system, the government or the ruling power sets up the rules and objectives to be reached by the economy. They set up production goals without being influenced by business free will.

What is going to be manufactured in the fabrication business, what kind of crops should be produced, and also, they make trade agreements with other countries for import exports. This kind of economy is established today among communist countries. On the other hand, the market economy is based on business free will. Entrepreneurs produce what sells mostly. Goods manufactured or produced in agriculture, imports, and exports depend on demand and supply. The government has a minimum intervention. The US economy leans toward a market economy even though it has some rules similar to the command economy imposed on business.

Opportunity Cost and Consumer Rationality:

In our everyday lives, we face moments where, due to scarcity, we have to choose between the goods that we need and the most important ones. If there was no scarcity, we could afford all the things we might think of. This statement stands not only for good but also for services and activities in our lives.

For example, A family of four has a budget constraint of $4,000.00 net income a month. Among their spending, they have $2,200.00 in rent, $500.00 in car spending, $200.00 phone bills, $100.00 TV and internet service, an average of $100.00 ConEdison bill, and on top of all this, they spend about $900.00 on grocery shopping. In addition to this spending, they wish to go out for dinner once a week. They also want to take a $5,000.00 vacation once a year. In order for this family to afford other wishes, they have to give up their basic expenses. So, they might have to give up car spending in order to have enough money for dinner out and vacations. The above-mentioned choice is what the economist calls opportunity cost.

From another point of view, if this family decides to give up the car payments and, with the money saved, go out every other night for dinner. The first dinner out gives much more pleasure than the other upcoming dinner out. This is what is called the law of diminishing marginal utility. So, in their best interest is to choose fewer dinner outs and have some money left for vacations.

Some of the spending we make cannot be recovered. For example, If we go on vacation in a beach resort and, unfortunately, we get rain most days. We face the decision to stay until the end of our booking or go back home. Our spending, which is gone and cannot be regained, is called sunk cost.

Government Intervention and Equilibrium:

Similarly, with individuals or families, society as a whole can not have all it wants. In the face of scarcity, they have to make choices. For the government of a country, there is a specific amount of money collected from taxes and natural resources that will be spent on goods for the society. The government has to choose, among others, to spend more on the army or infrastructure. The opportunity cost, in this case, has restrained their spending, and the ruling power has to choose which one is more needed in order to allocate the larger amount of money.
“Economists use the term demand to refer to the amount of some good or service consumers are willing and able to purchase at each price.”

Demand is strictly related to price. When the price is high, the quantity demanded is low because people are not able to afford the goods at that given price. When the price is low, the quantity demanded is high. For example, when the market has seasonal fruits and vegetables that come from local farms, the prices are low, and people buy more than when the price is high. In this case, we have an excess in demand.

On the other side, producers supply different amounts of goods for a given price. Let’s take the example of airplane tickets. If we check the prices offered by airlines, we will notice that the price of tickets is more expensive during the summer and holiday season than during other periods of the year. This is due to the high demand in this period. People, especially families with children, travel mostly during holidays to join their families for celebrations and during summer when children are off school for summer vacation.

When the demand is high, the prices increase. In addition to that, when the price is high, we notice that the airlines increase the supply by adding extra flights. In the case the airline continues to supply additional flights during the off-season when the quantity demanded has decreased, we will have an excess supply. If the excess supply tickets do not sell, then the airline will not be able to pay its employees and make a profit. This is why the companies try to keep their production within the equilibrium.

But there are some other factors that change the equilibrium. For example, if the weather is good, the production of vegetables is higher than usual; when the price of gas is low, the cost of transportation is lower, and with these two factors, we will have a higher equilibrium quantity for vegetables supplied.

Conclusion: Mapping the Economic Realm:

On some occasions, we see the intervention of the government to control the prices of certain goods. The ruler sets up a price ceiling to prevent the increase of the price above a certain level so the population can afford to buy that particular good. For example, the government sets up a certain price for heating oil so the population can afford to buy this necessity. Also, the ruler sets up the price floor to aid the population, like the movement that is going on today in the USA about minimum wage. Even though in disagreement with businesses, the government of some of the US states has decided to set the minimum wage at $15 per hour in order to aid this class of population in affording a decent living.

References:

  1. “Macroeconomics” by G. Tyler Miller and Kristin L. Pitt, OpenStax, CC BY 4.0: https://d3bxy9euw4e147.cloudfront.net/oscms-prodcms/media/documents/Macroeconomics2e-OP_08uAIKN.pdf

What to do & Why? You and your group are members of the Board of the Federal Re

What to do & Why?
You and your group are members of the Board of the Federal Re

What to do & Why?
You and your group are members of the Board of the Federal Reserve. You are presented with the economic situation below:
Unemployment is at 6% and has increased steadily the last 6 months. GDP growth fell to 0.2% last quarter, and is expected to be negative this quarter.
As Board members, it is your role to propose the appropriate actions. You also must assess the potential consequences of those actions in terms of price levels, GDP growth, the money supply, etc.
How to do it?
Your group is to present your proposed actions, along with a consideration of the consequences, to the Board as a whole. This may be done as an audio-visual presentation or formally submitted in writing.
What to submit?
You can upload your final product here. This can be a word document, PowerPoint, video, or other audio-visual tool. Since it is meant to be collaborative, links to Google Docs / Slides are also acceptable; be sure it is shared with your instructor so that they can view it.

Pick a topic that you really enjoyed in this course. In a detailed paragraph or

Pick a topic that you really enjoyed in this course. In a detailed paragraph or

Pick a topic that you really enjoyed in this course. In a detailed paragraph or two discuss the main economic concepts covered, why you enjoyed the topic, and how applicable you find the topic either in day to day economic decisions, your life, or intended career.
Your topic can be similar to other students, but the content discussed must be unique to you. Some originality please…
Rubrics
20 points
The student posted in a timely manner. Student’s posts illustrated an understanding and ability to apply key relevant economic concepts and provided constructive critique/ feedback that enhanced the peer’s post (quality and clarity)