Category: Health & Medical

How is the target market important to the small business?

6.1 Learning Outcomes:
Describe the components of a bootstrap marketing plan and explain the benefits of preparing one.
Explain how small businesses can pinpoint their target markets.
Explain how to determine customer needs through market research.
Outline the steps in the market research process.
Describe the bootstrap marketing strategies on which a small business can build a competitive edge in the marketplace.
Discuss the “four Ps” of marketing—product, place, price, and promotion—and their role in building a successful marketing strategy.
6.2 Action Required:
Watch the short video at the following link:

6.3 Test your Knowledge (Question):

How is the target market important to the small business?
7.1 Learning Outcomes:Explain the differences among promotion, publicity, personal selling, and advertising.
Explain the differences among promotion, publicity, personal selling, and advertising.
Describe the advantages and disadvantages of the various advertising media.
Identify four basic methods for preparing an advertising budget.
Explain practical methods for stretching an entrepreneur’s advertising budget.
Explain why pricing is both an art and a science.
Discuss the relationship among pricing, image, competition and value.
Describe effective pricing strategies for both new and existing products and services.
Explain the pricing techniques used by retailers, manufacturers, and service firms.
Describe the impact of credit on pricing.
7.2 Action Required: Watch the short video at the following link
https://www.youtube.com/watch?v=N6UIlptvJAc 7.3 Test your Knowledge (Question): How could an entrepreneur use the Internet to advertise his/her business?

Create a multimedia presentation PowerPoint, Keynote that demonstrates your interviewing skills for a real or fictitious job

Create a multimedia presentation PowerPoint, Keynote (suggested length of 4–6 slides) that demonstrates your interviewing skills for a real or fictitious job interview using effective communication techniques and principles in which you address the following:
1. Describe yourself, including your background and experience, applying to the role of a retail banker.
2. Explain why you would be the best fit for the role and why you should be hired for the position.
3. Provide an academically appropriate example of an online post or image in which an organization is attempting to attract job candidates.
a. Explain how the organization utilized the information shared in the online post or image to attract job candidates.
Note: Cite the online post or image by providing the author, date, title, and source/URL.

You own a plant that produces 10,000 copiers per year. Your fixed costs are $50,000 per year

1. You own a plant that produces 10,000 copiers per year. Your fixed costs are $50,000 per year. The marginal cost per copier is a constant $5. What is your break-even price? What would be your break-even price if you were to sell 70% more copiers?
2. Suppose you make an initial investment of $70,000 that will return $20,000/year for four years (assume the $20,000 is received each year at the end of the year). Is this a profitable investment if the discount rate is 15%?
3. A US company has revenue of $5.5 million and total costs of $7.5 million, which are or can be broken down into total fixed cost of $3 million and total variable cost of $4.5 million. The net loss on the firm’s income statement is reported as $2,000,000 (ignoring tax implications). In prior periods, the firm had reported profits on its operations.
What decision should the firm make regarding operations over the short term?
What decision should the firm make regarding operations over the long term?
Assume the same business scenario except that revenue is now $5.0 million, and total costs of $7.5 million, which are or can be broken down into total fixed cost of $3 million and total variable cost of $4.5 million, which creates a net loss of $2.5 million. What decision should the firm make regarding operations in this case?

List all of the cultural challenges posed by Disney’s expansion into Europe.

This week you were introduced to several decision-making tools in the course content. Using the following
Decision Matrix Analysis (Decision Matrix Analysis – Leadership & Management Training (expertprogrammanagement.com))
along with the Decision Matrix Analysis video (Decision Matrix Analysis (youtube.com)), make the following decisions relative to the case study about Euro Disneyland (p. 262):
The first section of your paper should be an explanation of this process and how you decided on each of the factors in the matrix.
List all of the cultural challenges posed by Disney’s expansion into Europe. (Side of matrix.)
Next, list the variables that influenced these challenges. (Top of matrix.)
Decide on a score (1-5) for each of these challenges according to the relative importance of the factors. Multiply each of these scores by 2 to find the weighted scores for each option/factor combination.
Next, respond to the following questions in the rest of your essay:
Using Hofstede’s four cultural dimensions as a point of reference noted in the case, what are some of the main cultural differences between the United States and France?
In managing its Euro Disneyland operations, what are three mistakes that the company made? Explain your response with examples.
As a conclusion, reflect on your overall thoughts on this case.
Your well-written paper should meet the following requirements:
Be 5-6 pages in length, which does not include the title page, abstract, or required reference page, which are never a part of the content minimum requirements.
Provides strong thought, insight, and analysis of concepts and applications.
Start with introduction stating the goals of the assignment concisely.
Provide a conclusion summarizing the result and overall thoughts on this case.
incorporate specific illustrations or proof to reinforce one’s argument.
Use University academic writing standards and APA style guidelines.
Support your submission with course material concepts, principles, and theories from the textbook and at least four scholarly, peer-reviewed journal articles

Demonstrate your ability to apply concepts from communication research to new contexts or situations

Human Interest Story Podcast Assignment
Imagine you are a journalist developing a story about the use of humor as a sense-making tool, extending the work of Jaime Bochantin (2017, “Ambulance Thieves, Clowns, and Naked Grandfathers”) in exploring how Public Service Employees like law enforcement and firefighters, use humor to communicate about the challenges of their jobs with their family members. Your purpose is to share unique insights into human experiences with using humor to make sense of challenging or troubling experiences. People should be at the heart of your story, but you should also strive to inform, raise awareness, educate, and give your readers new language or concepts to understand & analyze shared human experiences. You will write a script for a human interest podcast story.
The goal of this assignment is to demonstrate your ability to apply concepts from communication research to new contexts or situations, and to generate your own original insights from this application. You will receive guidance on how to write a human interest story and how to write for audio recording in your writing workshop, and we will provide several examples of human interest stories from various media for your reference.
Format: Your Human Interest Story will be written as a script/transcript for a podcast. (Optional- You can record the script into an actual podcast audio file and earn up to 5 extra credit points. We will direct you toward some helpful tools for audio recording if you are interested in extra credit for this assignment.)
Your script should be 800-1000 words, typed in a standard 12-point font and double spaced. Include a word-count for your script, along with your name and section number, in the header of your document. Please turn this in as a .doc, .docx, or .pdf file. You will be expected to include a bibliography for any references you use (including the Bochantin reading), and your bibliography should conform to APA formatting. Check out this resource to learn some basics of APA.Links to an external site.
If you choose to do a podcast for extra credit points, your audio recording can be uploaded as a .mp3 to SoundCloud and then you can copy the URL as a link in your script and also in the comments space in the digital dropbox when you upload your paper. For information about how to upload and get a link to your file in SoundCloudLinks to an external site. please see this user manualLinks to an external site..
Topic: You will select a story of a person or group of people who use humor as a sense-making device or to manage emotions in troubling or challenging situations. Your understanding of humor as a sense-making device should be derived from or respond to the article by Bochantin (2017) that is assigned for week 1 of Module 4.
Your story should not be about you or your own experiences – you are a journalist narrating someone else’s story. You are encouraged, when possible, to include sound clips or interviews to add detail and texture to your story.
Narrative Structure:
The story should be composed of the following parts:
A catchy headline: This is your title.
An engaging lead: This is where you get your reader hooked into the article. Introduce your subject and the setting, and give us a glimpse of how emotional labor is a relevant concept. (1-2 paragraphs)
The body of your story: This is where you develop the main content and key information that expands upon, and develops, what you begin in your lead. (5-7 paragraphs).
A satisfying conclusion: Your conclusion should summarize and tie up any necessary loose ends (questions asked in the article), and it should leave your readers with a lasting thought to ponder (1-2 paragraphs). Most importantly, make sure that you have clearly connected the subject & situation you chose to your broader points about emotional labor and communication.
Remember that stories should contain a beginning, middle, and end. You should use vivid, descriptive language – a key idea in storytelling is ‘show, don’t tell.’ As you’re writing, think both about the particulars of the story you’re telling, and the broader insight or idea about communication, humor, and emotion that it might point us to. Also consider points shared during writing workshops about how to write for the radio/audio mediums.
Below are examples and more information about the prompt. Also someone mightve already submitted this to you so please make sure it doesnt sound anything alike and is something different.

Create a timeline with significant dates that influenced and changed the health care delivery systems.

Create a timeline in a Word document with significant dates that influenced and changed the health care delivery systems.
Timeline should begin in 1990, moving forward.
Timeline should end with the most current and significant information that you can find. You are required to add a minimum of 10 significant dates to this timeline in order to receive a passing grade.
Provide a detailed description for each significant date and event added to the timeline.
Use appropriate and scholarly sources in order to complete this assignment successfully, such as peer-reviewed literature and web sources that have .edu, .gov, and .org domain addresses. Wikipedia, and most .com sources are not considered to be of sufficient scholarly rigor.
While APA format is not required for the body of this assignment, solid academic writing is expected and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

Synthesize what you have produced in your previous assignments and produce a polished version of a public health policy

For the final course project assignment, you will synthesize what you have produced in your previous assignments and produce a polished version of a public health policy brief to the CDC that clearly contains elements drawn from the three previous assessments.
You will be expecting the CDC to issue a finding recommending that your emerging issue be considered a CDC priority. Keep in mind that your goal is to raise and increase awareness of your emerging issue and ask the CDC to take action.
Public Health Policy Brief to the CDC
The documents you are preparing to provide the CDC must meet the professional expectations of a national panel of public health experts.
The total length of your brief is approximately 20 pages and consists of the following three parts.
Part One: Public Health Policy Brief
Include the following:
A 15-page public health policy brief (excluding title page, table of contents, and reference list).
1–2-page executive summary. Note: Executive summaries are created after you have finished writing a full brief. Once you have written your summary, insert it at the beginning of the briefing document.
Refer to the Week 9 Assignment Instructions document given in the resources for specific instructions related to the content and structure of your public health policy brief to the CDC.
Part Two: PowerPoint Presentation
Create a 10-minute PowerPoint presentation that captures the key points of your briefing document.
Part Three: Addendum
Include the infographics you intend to use as part of your communication strategy to raise awareness about the emerging public health issue. You are encouraged to tweak your infographics from the previous assignment based on feedback from the instructor and your expanding understanding of the issue as a result of the activities in this course.
Submission Requirements
Your assignment should meet the following requirements:
Written communication: Written communication is free of errors that detract from the overall message.
References: A minimum of 25 resources.
APA formatting: Resources and citations are formatted according to current APA style and formatting.
Length:Executive summary: 1–2 typed, double-spaced pages.
Public health policy brief: A minimum of 15 typed, double-spaced pages (excluding title and reference pages).
PowerPoint presentation: 10 minutes in length, with speaker notes. Slide design and font sizes should be appropriate to the audience.
Addendum: Include infographic and e-mail communication thread (if received) intended for use in the communication strategy.
Font and font size (for the brief and executive summary): Times New Roman, 12 point.

Analyzing data on ER wait times to determine how ER wait times at your facility compare to the state average ER wait time of 50 minutes for hospitals like your workplace

The acute care hospital that you work for is concerned because they are receiving many consumer complaints about Emergency Room (ER) wait times being “too long”. They would like to do a descriptive study to compare their wait times to a benchmark. You have been tasked with analyzing data on ER wait times to determine how ER wait times at your facility compare to the state average ER wait time of 50 minutes for hospitals like your workplace.
Directions:
1)Download the Excel workbook named 5311-ER-Wait-Times.
2)Descriptive Statistics – Use Microsoft Excel to calculate the following descriptive statistics and put them on a separate worksheet labeled Descriptive Statistics:
3)Create the graphs below which should be placed in separate worksheets that are named for the graphs they contain.
i)The first column would be a list of the distinct wait times in minutes and the second column showing the frequency counts for each distinct wait time.
ii)You should use the Excel Countif function to calculate the frequency counts.
iii)Calculate a total for all the frequency counts.
iv)The table should have appropriate column headers.
v)For example, if you were measuring coding times, and had two distinct coding times of 10 and 22 minutes occurring in your data 4 and 8 times respectively, then a frequency table for that study would be:
Coding Times (minutes)
Frequency
10
4
22
8
Total
12
4)Create a MS Word document named 5311-Question3-YourLastName and add a page title with the course name, question number and your name each on separate lines.
5)Data Analysis – In your MS Word document, write two paragraphs describing how you conducted this study and what your data analysis showed. The writing should reflect your best professional writing with full sentences, clear, complete thoughts. Your MS Word document should include:
Submission: Submit the MS Excel workbook showing the descriptive statistics, frequency table, bar graph and any calculations and or other work completed. Submit the MS Word document with your two paragraphs as described above.

Conduct a literature search to locate four research articles focused on your selected nursing practice problem of interest

The purpose of this assignment is to refine the PICOT question you developed in the discussion forum this week and begin evaluating literature that you will use in subsequent weeks to write your research paper.
Use the “Literature Evaluation Table” to complete this assignment. Prior to starting the “Literature Evaluation Table,” complete the following:
Review the feedback you have received in the discussion forum related to your PICOT question so far. Make any necessary edits to your PICOT question.
Conduct a literature search to locate four research articles focused on your selected nursing practice problem of interest. Note: This literature search should include two quantitative and two qualitative, peer-reviewed, primary research articles to support your nursing practice problem. A mixed methods article can qualify towards meeting a qualitative or quantitative methodology. The two articles identified in Topic 1 DQ 2 can be used should you still find them relevant to your PICOT question.
Articles must be published within the past 5 years, appropriate for the assignment criteria, and relevant to nursing practice.
The PICOT question and four peer-reviewed research articles you chose will be utilized for subsequent assignments.
Note: For best search results, do not include the words qualitative and quantitative in your search terms. Do include words that narrow or broaden your main topic. For example: Search for diabetes and pediatric and dialysis. To determine what research design was used in the articles the search produced, review the abstract and the methods section of the article. The author will provide a description of data collection using qualitative or quantitative methods. Systematic reviews, literature reviews, and metanalysis articles are good resources and provide a strong level of evidence but are not considered primary research articles. Therefore, they should not be included in this assignment.
While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

Identify one health disparity that you feel is particularly important to address for people with disabilities in general

Instructions
For your midterm assignment you will have to identify a health disparity experienced by people with disabilities in general or a specific subgroup (e.g. children or women with disabilities) that you perceive is important to address. Next, you will identify two social determinants of health that impact this disparity and explain how it contributes to it. Finally, you will identify one initiative (e.g. a program, policy, organization) that target the health disparity that you identify. This initiative can have been presented by a guest speaker as well.
Please answer all of the questions in your own words, in complete sentences, and you can provide direct quotes or citations from the course materials when appropriate. You have to cite all your sources whether it is the course presentations and readings, or other materials.Refer to the syllabus for the format of citations of sources.
To cite the course: Labbé, D. (2021). Name of the presentation and Week [PowerPoint presentation]. BlackBoard.
Each answer have to be between 50 and 100 words. I provide examples, but they are just to give you an idea of what is expected. You have to write your own answers.

You will answer all the questions in a word document that you will submit via Blackboard SafeAssign. Either download directly the assignment and answer directly in it, or copy past the questions in a new word document. Clearly indicate your name, net ID and the date.
Due Date
The first assignment is due by Friday, March 8 by 11:59 pm. It is worth 10% of your grade.
Please proofread all of your answers before submitting, because There will be 5 points for the quality of the writing, grammatical errors, etc. and missing information (e.g. your name or net ID)

Questions

Q1. People with disabilities experience different kinds of health disparities. Using the course materials (class presentation and readings), identify one health disparity that you feel is particularly important to address for people with disabilities in general (or a sub-group such as children or women) and give two examples (e.g. statistics, research findings) that supports your choice. If you use course readings, cite your source. (25 points)

Example: People with disabilities have a higher risk of having secondary health conditions than people without disabilities. For instance, people with disabilities are at greater risk of diabetes (16.3%) than people without disabilities (7.2%). Further, people with disabilities reported having arthritis at 41,2% while it is only 17.0% of people without disabilities.

Your answer:
People with disabilities have a higher risk of encountering intimate partner violence. Studies suggest that those with disabilities can be more vulnerable to intimate partner abuse than people without disabilities. This vulnerability may result from things like physical restrictions that make it harder to leave abusive circumstances, communication challenges, or dependence on caregivers. “Past-year IPV prevalence estimates against U.S. adults with disabilities range from 2% to 70% among women and 36.7% among men”(as reviewed by R. B. Hughes, Lund, Gabrielli, Powers, & Curry, 2011). Society may be unaware of the incidence of intimate partner violence among people with disabilities. This may result in underreporting, a lack of support services, and a lack of interventions that are specifically designed to meet the needs of people with disabilities. Medical professionals often state that it is challenging to identify cases of abuse against women with impairments. They are less confident in their capacity to recognize and address any potential abuse incidents because of their lack of training regarding disability and gender-based violence (Ruiz-Perez et al., 2016).
Source:
Hahn, J. W., McCormick, M. C., Silverman, J. G., Robinson, E. B., & Koenen, K. C. (2014). Examining the Impact of Disability Status on Intimate Partner Violence Victimization in a Population Sample. Journal of Interpersonal Violence, 29(17), 3063-3085. https://doi.org/10.1177/0886260514534527
Isabel Ruiz-Pérez, Guadalupe Pastor-Moreno, Vicenta Escribà-Agüir & Gracia Maroto-Navarro (2018) Intimate partner violence in women with disabilities: perception of healthcare and attitudes of health professionals, Disability and Rehabilitation, 40:9, 1059-1065, DOI: 10.1080/09638288.2017.1288273
Q2. Identify two social determinants of health that may explain/or impact the health disparity you identified at Q1. Next, based on the WHO framework, report what type each social determinant of Health belongs to: (a) the socioeconomic and political context, (b) structural and individual factors, (c) intermediary determinants (d) Health care systems). Finally, explain how each social determinant contributes to the health disparity you identified at the Q1. (35 points)

Example for ONE social determinant, you have to provide TWO: Adult with disabilities have increased risk of living in a low-income neighborhood. The neighborhood is an intermediary factor. Research showed that low-income neighborhoods often have less supermarket and access to good quality of food that increase the risk of diabetes for people with disabilities.
Your answer:

Q3. Give one example of initiatives (e.g. policy, legislations, programs or interventions) from the course materials or other sources that could help reduce the health disparity that you choose at Q1. Identify clearly which group this initiative is targeting and explain how it may help to reduce the health disparities. (35 points)

Example: The Patient Protection and Affordable Care Act (ACA), passed in 2010 requires increasing the data collected on disability status and health used to measure and monitor health disparities for all people with disabilities. This documentation would help better understand the health situations of people with disabilities compared to those without disabilities and consequently make accurate decisions on programs to develop.
Source: Horner-Johnson, W. (2018) Health Disparities. In Heller, T., Harris, S. P., Gill, C., & Gould, R. (Eds.). Disability in American Life: An encyclopedia of concepts, policies, and controversies [2 volumes]. p 336-339 [COURSE READING]