ARKETING STRATEGIES TO INFLUENCE BUYER BEHAVIOR: THE CONSUMER
For this Assignment, you will act as the director of marketing for a company and will provide an analysis of how you would promote your products and/or services to a specific demographic targeted market using social media marketing strategies. This analysis will be divided into three separate presentations. This week, you will submit the first presentation on incorporating the consumer. In Week 2, you will submit a presentation on incorporating product and service innovation. In Week 3, you will submit a presentation on incorporating marketing in the technological era.
With those thoughts in mind, you will select a particular industry (e.g., health care, automotive, consumer goods) and identify a specific target market. Using that information, you will analyze the use of social media marketing strategies to reach that target market and influence buyer behavior. To showcase your analysis, you will create a PowerPoint slide presentation, along with a written script (in the Notes section of the PowerPoint) that you would use to give your presentation. As you develop your presentation, be sure to include specific examples where applicable, as well as relevant citations from the Learning Resources, the Walden Library, and/or other appropriate academic sources.
RESOURCES
Be sure to review the Learning Resources before completing this activity.
Click the weekly resources link to access the resources.
WEEKLY RESOURCES
To prepare for this Assignment:
Select a particular industry (e.g., health care, automotive, consumer goods) and identify a specific target market
Download the Week 1 Assignment Template.
BY DAY 7
Submit your presentation and accompanying script in the Notes section of each slide. Be sure to fully address the following in approximately 4 slides, excluding references:
INCORPORATING THE CONSUMER
Explain what it means to be a consumer. Provide two or more examples to support your explanation.
Analyze the process consumers use to make decisions. As part of your analysis, identify influencing factors that contribute to how and why they make decisions.
Examine how conditioning and culture challenge the development of a marketing strategy.
Analyze how consumers’ needs could change the strategy for a marketing campaign.
you can use healthcare industry.
Category: Health & Medical
The group will continue to develop the project from Report 1 by developing elements of an implementation plan
Instructions:
The group will continue to develop the project from Report 1 by developing elements of an implementation plan. Each group member will be responsible to write one section of Report 2. The sections of the report are:
Human Resources plan,
Risk Management plan,
Change Management Plan, and
Quality Management Plan.
In groups with 5 members, a Communication Plan will be added.
Each group member will submit the full report including all sections noted above merged into a professionally formatted report which clearly identifies which group member wrote each element. The report must include appropriate APA formatted citations and references.
All group members will work together to ensure that all the deliverables are related to the same idea or proposed solution. The coordination of information will be completed in meetings which will involve your Professor as well as additional group meetings and communications amongst group members outside of these formal meetings.
note: for this assignment, i am only responsible for the change management plan so please write that only and also this is the report 2 so i am providing report 1 for the reference and also providing video related to change management plan so you can get idea related it and do it like from the video
link for tghe video related to change management : (29) Change Management Report 2 – YouTub And i am going to attached the report one below.
Explaining tort law in healthcare settings.
Explaining tort law in healthcare settings.
Write a 1,450- to 1,500-word paper explaining tort law in healthcare settings. Include the following points:
Define tort.
Describe the objectives of tort law and the three categories of tort law.
Describe what is meant by negligence.
Describe the forms of negligence.
Describe the elements of negligence.
Format your paper according to APA guidelines.
Use level 1 APA headings to address the bullet points.
Include an introduction and conclusion.
The body of the paper requires a 1,450- to 1,500-word count.
Here is my feedback for deliverable 2:For question #1,
Here is my feedback for deliverable 2:For question #1,
Here is my feedback for deliverable 2:For question #1, you need to use an Excel formula for this calculation. Please refer to the live classroom on what to use. We don’t use tables in this course.
#2 is incorrect. Again, make sure you are using the Excel formulas.
#3 is a perfect example of how you should set up the problems. It looks great. 🙂
For #4, you need to explain where the student went wrong with their setup.
For #5, include what the input represents. So, “=norm.s.dist(____)”. What variable goes in the parentheses? Make sure to explain. Also, include an explanation on why you subtracted from 1.
#6 is incorrect. This is what the student did incorrectly. State what the student did wrong and then correct it in the cells.
How Physicians are Paid by Insurance lecture to develop a chart
How Physicians are Paid by Insurance lecture to develop a chart
Use the information and links provided in the How Physicians are Paid by Insurance lecture to develop a chart with the pros and cons for each of the following payment methods: Fee-for service, capitation, per case (bundled), and salary. Make sure each pro or con is referenced.
https://prognocis.com/what-is-fee-for-service-in-h… link1
https://www.aapc.com/resources/what-are-relative-v… link 2
https://procurementpartners.com/bundled-payments/ link 3
https://healthjournalism.org/blog/2016/07/pros-and… link 4
https://www.medicalbillersandcoders.com/articles/p… link 5
Create a narrated PowerPoint presentation designed to train others on the role of healthcare administrations in fiscal planning and fiscal management.
Overview
For this assignment, you will create a narrated PowerPoint presentation designed to train others on the role of healthcare administrations in fiscal planning and fiscal management. This is your opportunity to demonstrate what you have learned about what fiscal planning and management can and should look like for healthcare administrators.
Instructions
As a regional healthcare administrator for a long-term care organization, you have been asked to train a new group of healthcare administrators who just completed their degrees. They have no work experience in healthcare administration or financial management. For this assignment, you will develop a 10-12 slide narrated PowerPoint presentation explaining the role of healthcare administrators in fiscal planning and financial management.
Your presentation should address each of the following:
Explain how fiscal planning ties into strategic planning. Be sure to provide at least two concrete examples. In this context, fiscal planning may be considered strategic financing.
Describe the role (direct or indirect) that healthcare administrators play in budgeting. Specifically, address the role administrators play in the construction and implementation of operating and capital budgets.
Assess how fiscal planning and financial management help ensure that provider organizations remain compliant with federal, state, and local regulations. Conversely, you should assess how those regulations impact fiscal planning and healthcare financial management.
Review the 4 Cs of healthcare finance: cost, capital, control, and cash by writing a brief definition of each and explaining, with rationale, the impact of the 4 Cs on the success of health service organizations.
Propose the application of Lean Six Sigma concepts as a tool for strengthening the revenue cycle of provider organizations.
Your presentation should meet the following formatting requirements:
Be 10-12 slides in length.
Include narrated content to match the presentation.
Include a cover slide and references slide (or slides). (These slides are not part of the 10-12 slide requirement.)
Include 3-5 quality references, one of which should be your course textbook.
Use Basic Search: Strayer University Library to find and include 3-5 quality references, one of which should be your course text.
This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the Library site for all support. Check with your professor for any additional instructions.
The specific course learning outcome associated with this assignment is:
Analyze the healthcare administrator’s role in fiscal planning and management.
For the final course project assignment, you will synthesize what you have produ
For the final course project assignment, you will synthesize what you have produ
For the final course project assignment, you will synthesize what you have produced in your previous assignments and produce a polished version of a public health policy brief to the CDC that clearly contains elements drawn from the three previous assessments.
You will be expecting the CDC to issue a finding recommending that your emerging issue be considered a CDC priority. Keep in mind that your goal is to raise and increase awareness of your emerging issue and ask the CDC to take action.
Public Health Policy Brief to the CDC
The documents you are preparing to provide the CDC must meet the professional expectations of a national panel of public health experts.
The total length of your brief is approximately 20 pages and consists of the following three parts.
Part One: Public Health Policy Brief
Include the following:
A 15-page public health policy brief (excluding title page, table of contents, and reference list).
1–2-page executive summary. Note: Executive summaries are created after you have finished writing a full brief. Once you have written your summary, insert it at the beginning of the briefing document.
Refer to the Week 9 Assignment Instructions document given in the resources for specific instructions related to the content and structure of your public health policy brief to the CDC.
Part Two: PowerPoint Presentation
Create a 10-minute PowerPoint presentation that captures the key points of your briefing document.
Part Three: Addendum
Include the infographics you intend to use as part of your communication strategy to raise awareness about the emerging public health issue. You are encouraged to tweak your infographics from the previous assignment based on feedback from the instructor and your expanding understanding of the issue as a result of the activities in this course.
Submission Requirements
Your assignment should meet the following requirements:
Written communication: Written communication is free of errors that detract from the overall message.
References: A minimum of 25 resources.
APA formatting: Resources and citations are formatted according to current APA style and formatting.
Length:Executive summary: 1–2 typed, double-spaced pages.
Public health policy brief: A minimum of 15 typed, double-spaced pages (excluding title and reference pages).
PowerPoint presentation: 10 minutes in length, with speaker notes. Slide design and font sizes should be appropriate to the audience.
Addendum: Include infographic and e-mail communication thread (if received) intended for use in the communication strategy.
Font and font size (for the brief and executive summary): Times New Roman, 12 point.
It is a discussion question that you need to answer with a minimum 200 words. Yo
It is a discussion question that you need to answer with a minimum 200 words.
Yo
It is a discussion question that you need to answer with a minimum 200 words.
You are a volunteer for your local Meals on Wheels program, and have been given the addresses of 5 individuals that you have to deliver meals to in your county of residence on Tuesday and Thursday afternoons. You have completed mandatory training for home visits by the MOW program, have been given PPE equipment and hand sanitizer, and have been told that you provide meal delivery service as a volunteer under the supervision of an MOW case manager and social worker for your county. You are not required to be COVID tested to be a meal delivery volunteer for MOW.
When you visit one of your clients, Susie, for the first time on Tuesday, you knock on the door and hear a voice on the other side of the door asking you to leave the meal outside the door, which you proceed to do. When you come back to the address on Thursday, you hear two people arguing when you approach the door. You ring the doorbell, and a person asks you to leave the hot meal outside the door, which you proceed to do again.
You come back to the address a week later, and when you ring the bell, a woman in a wheelchair opens the door and says she is Susie, your client. She asks you to come into her home and put the hot meal on her kitchen table. You notice that Susie has bruises up and down her arms, and is very unkempt in her appearance. You try to talk to Susie to ask her if everything is ok, and if you can help her. She realizes that you are looking at the bruises on her arms, and pulls a shawl around her shoulders so the bruises are not as visible. She says she is ok, and doesn’t need any help, and thanks you for bringing her the food.
1- Would you ignore Susie’s bruises and the argument that you heard in her apartment the previous week, or would you do something about this possible issue? Why or why not?
PLEASE NOTE: You are a volunteer for Meals on Wheels. Remember that when you enter a person’s apartment, you are a representative of that organization. Meals on Wheels also has many supportive services, including social workers who visit every client’s home once they sign up for nutrition services who can help to identify any other assistance or services that a client might need.
HINT: There may be other organizations that can help this person, but please do your research on whether they are able to help her in their scope of responsibilities…
Also in your answer, consider these questions: What is a Mandated Reporter (look it up)? In Maryland, who can be a Mandated Reporter? If the volunteer wants to act as a Mandated Reporter, who does he/she report the matter to? There may be ethical dilemma’s in such cases including respecting the wishes of the persons involved. We will not consider that issue in this case.
For the final course project assignment, you will synthesize what you have produ
For the final course project assignment, you will synthesize what you have produ
For the final course project assignment, you will synthesize what you have produced in your previous assignments and produce a polished version of a public health policy brief to the CDC that clearly contains elements drawn from the three previous assessments.
You will be expecting the CDC to issue a finding recommending that your emerging issue be considered a CDC priority. Keep in mind that your goal is to raise and increase awareness of your emerging issue and ask the CDC to take action.
Public Health Policy Brief to the CDC
The documents you are preparing to provide the CDC must meet the professional expectations of a national panel of public health experts.
The total length of your brief is approximately 20 pages and consists of the following three parts.
Part One: Public Health Policy Brief
Include the following:
A 15-page public health policy brief (excluding title page, table of contents, and reference list).
1–2-page executive summary. Note: Executive summaries are created after you have finished writing a full brief. Once you have written your summary, insert it at the beginning of the briefing document.
Refer to the Week 9 Assignment Instructions document given in the resources for specific instructions related to the content and structure of your public health policy brief to the CDC.
Part Two: PowerPoint Presentation
Create a 10-minute PowerPoint presentation that captures the key points of your briefing document.
Part Three: Addendum
Include the infographics you intend to use as part of your communication strategy to raise awareness about the emerging public health issue. You are encouraged to tweak your infographics from the previous assignment based on feedback from the instructor and your expanding understanding of the issue as a result of the activities in this course.
Submission Requirements
Your assignment should meet the following requirements:
Written communication: Written communication is free of errors that detract from the overall message.
References: A minimum of 25 resources.
APA formatting: Resources and citations are formatted according to current APA style and formatting.
Length:Executive summary: 1–2 typed, double-spaced pages.
Public health policy brief: A minimum of 15 typed, double-spaced pages (excluding title and reference pages).
PowerPoint presentation: 10 minutes in length, with speaker notes. Slide design and font sizes should be appropriate to the audience.
Addendum: Include infographic and e-mail communication thread (if received) intended for use in the communication strategy.
Font and font size (for the brief and executive summary): Times New Roman, 12 point.
Pick an industry and identify a typical customer problem.What changes could you make to enter that industry and enhance customer satisfaction
Chapter 1. Why Is Marketing Management Important?
Chapter 2. Customer Behavior.
Initial Postings: Read and reflect on the assigned readings for the week. Then post what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding in each assigned textbook chapter.Your initial post should be based upon the assigned reading for the week, so the textbook should be a source listed in your reference section and cited within the body of the text. Other sources are not required but feel free to use them if they aid in your discussion.
Also, provide a graduate-level response to each of the following questions:
Before reading this chapter or beginning class, what did you expect marketing to be? Ask a family member, classmate, or coworker what they think marketing is. See whether you can persuade them that marketing enhances a mutually beneficial exchange between a customer and a company.
New businesses are frequently launched as a means to address a current glitch in the industry. Pick an industry and identify a typical customer problem. What changes could you make to enter that industry and enhance customer satisfaction (and be profitable)?
[Your post must be substantive and demonstrate insight gained from the course material. Postings must be in the student’s own words – do not provide quotes!]
[Your initial post should be at least 450+ words and in APA format (including Times New Roman with font size 12 and double spaced). Post the actual body of your paper in the discussion thread then attach a Word version of the paper for APA review]