Category: Google

Google Strategy Plan Essay

Google Pay- A Digital Wallet Platform

“Today, banks think of each of their products- whether it is a debit card, credit card, loans, net banking, etc., as a separate product. The question is how do we ensure there is a seamless journey through all of this? That is where we come in.” Sumit Gwalani and Sujith Narayanan co-founders of Google Pay.

Google Pay is soon coming up with features for small merchants and business owners. This includes ‘Spot” which enables merchants to create branded commercial experiences that will bridge both offline and online worlds. There will be a dedicated enterprise app for small and medium businesses called Google Pay for Business, it will give additional benefits to them like payment tracking, billing cycle, and hustle free business variation process.[endnoteRef:1] [1: https://thetechportal.com/2020/02/27/google-pay-india-revenues-profits-financials-2019/ accessed on 29 march 2020

Google Pay is a digital wallet platform and online payment system developed by Google. To power-in-app and tap-to-pay purchases on mobile devices, which enables users to make payments through their mobile phones, tablets, and smartwatches. Google Pay is the simplest way of sending money to your family and doing mobile recharge also, here sending and receiving money is done with zero fees and money comes straightly into the bank account. Google pay is providing scratch cards and other rewards also if the user uses Google Pay up to Rs 1,00,000. Google Pay is as easy as handling cash but with added security which helps in preventing fraud and hacking. It offers Fingerprint screen locks too.

On January 8, 2018, Google Pay and Google Wallet were unified into one single application named Google Pay. Google Pay was earlier Google Tez. It was released on Feb 21, 2018, in Android and later on in IOS on Feb 26, 2018. It is available in six languages- English, French, German, Italian, Portuguese, and Spanish.

• Services offered

Users can send money easily to each other. Users have to enter their email ID or the phone number of the recipient, the phone number must be linked to a bank account. If the recipient has google pay, funds will be directly transferred to that account. The users can link up to 2 bank accounts.

• Security-

Stores user’s data on a secure server. Full credit card and debit card information is never shown up so chances of fraud are very minimal and also there is no card limit. Users are required to have a PIN to protect access to their wallet account. In some cases, users have to verify their identity to make certain transactions. Fingerprint ID and Passcodes are used to activate Google Pay. Users can add payment cards by just taking a picture of the card or entering card details manually so it depends on per choice of the user.

• Benefits-

Master cards, American Express, and Visa cards support Google Pay. Makes it easier for the users to add the card to the app. Google Pay is used in stores but users can also use it for making in-app purchases. Google Pay lets users store their digital tickets or boarding pass on their phones. It provides many layers of security that protect users from fraud.[endnoteRef:4] [4: https://joyofandroid.com/google-pay-review/ accessed on 11 March 2020

Industry and Competitors

Fintech is a prominent industry that uses new technology to improve Financial Services. It helps businesses, consumers, and companies to manage their operations and process. Fintech is more consumer-oriented. From mobile banking and insurance to cryptocurrency and investment apps it has broad applications. It helps to transfer money, deposit cheques using smartphones, raise money for business startups, and many more things without the help of another person.

Traditional companies and Banks are constantly adopting Fintech services. In banking customers have increasingly demanded easy digital access to their bank accounts through their mobile phones, which now most of the banks are providing. Fintech is having a huge impact on banking. Some fintech trends of 2020 are the Rise of robo-advisor in stock trading, the use of blockchain in anti-money laundering, the implementation of credit, and the decentralization of global payments.

Its competitors-

Google Pay is having remarkable growth since it was launched in 2017 in India. It has done transactions worth Rs. 47,700 crores way more than Paytm and PhonePe. PhonePe was second with transactions worth Rs. 42,610 crores, users do transactions with the help of PhonePe wallet, pay bills, and many more, and then Paytm with 35,500 crores, helps users to make transactions using mobile wallet, credit/debit cards, and UPI. Paytm also added a new feature where users get cashback in gold which is safely stored by Paytm itself. GooglePay has about 2000 online merchants such as food tech, travel, movie or event tickets, and so on. It has also collaborations with Pine Labs to boost its offline transactions. Google Pay is currently handling 60% of transactions through payment gateway whereas PhonePe handles only 23% only Google Pay India’s revenue was up 92% in FY19, and profit grew by over 75%. PayPal helps to transfer money between friends easily and allows large transactions but it is expensive as it charges a 2.9% fee for money sent from a debit or credit card. And extra 30 cents on top of it. Apple Pay enables iPhone users to send and receive money very fast with a 3% fee when using a credit card but it can only be used by IOS devices, not Android.

Business model

Google Pay does not have any typical business model to bring revenue as Google does not make any money from Google Pay right now but if Google continues to grow its Google Pay user base, chances of earning revenue can be seen in the future. Google Pay is a strategy of Google to collect and gather more data. Google Pay helps to perform the business model of Google. Google will start to charge banks and in-store payments, also the collaboration with Citibank will lead to more financial services and an increase in revenues. In the future, the business model of Google Pay will change to become a complete revenue generation structure.

Financing

Google India Digital Service Private Limited has financed Google Pay with no intention of earning profits but they recently announced that they will be focusing on businesses to bring more growth for Google Pay. Google Pay has reported a revenue of $ 156 million for March 2019. It marks a shocking 155% increase over previous years. The company has reported $61 million in revenues for March 2018. Google has a growth of $710 in profits for the year ending on March 2019, which is a little lower as compared to the previous year’s profit which was $760 for the year ending in March 2018. But if we look at the revenues side, profit is required to be improved.

Marketing

The price charged by them is absolutely free which means users can freely access Google Wallet, and sending and receiving money is also free. Users can get Google Pay in app stores as it is an online application. Google Pay promoted their app in many ways like the Google Pay Diwali offer in October 2019, where users have to collect 5 different stamps by transfer/pay/recharge and get the assured reward of Rs. 251 and also a lucky chance to win Rs. 1 lakh. In the month of December 2019, Google Pay introduced the Welcome 2020 offer in which users have to collect 7 different stamps to get a scratch card reward of Rs. 10- Rs. 101 on 1 layer of cake, Rs. 101- Rs. 1000 on 2 layers of cake, and Rs 202- Rs 2020 on 3 layers of cake before December 31, 2019. On 30 November 2019, Google Pay came up with a new strategy to give rewards to users for hearing advertisements too. 

Innovation

Google Pay will be the only app that will enable merchants to accept online payments without dealing with an agent, merchants will now be able to support digital payments at their own convenience through remote video process within minutes. There will be a software platform called Spot that will allow businesses to create their own branded commercial fronts that will be easily accessible by customers through Google Pay. Eg- If a restaurant has built a storefront, users can now easily see the offerings in the app itself. The company has also developed Spot codes, which will allow the people in the store to scan and pick the items they wish to order and pay for them. A customer would now don’t have to wait in long queues.

A new feature will be added in the app which will enable users to discover entry-level and white-collar jobs. It will help them to search right jobs that require them and also prepare for entry-level positions. They are also coming up with tokenized cards for debit and credit card holders which will allow them to pay using digital tokens instead of actual card numbers. A loan feature is also added which allows Indian customers to access instant loans through the app

Issues related to firm

• Delay in support, need more quick resolution system
• There are transaction failures as Google Pay fails to make the successful connection on the first attempt
• No option to pay with credit cards.
• Chances of unlinking the bank account of already existing customers.
• has UPI limit in transactions, E.g.- ICICI has a limit of Rs 25,000 for Google Pay users but for its own app the limit is Rs 1,00,000.
• is not 100% safe and secure from any privacy concerns.

Challenges

Facebook plans to launch its Whatsapp payment services in India in 2020 as Whatsapp has a huge following in India, with more than 400 million users. This step could be a huge disruption to market leaders like Google Pay and Paytm.

Paytm is also coming up with a major challenge by investing 200 billion rupees in the next two years to hold back its rivals that are trying to take the lead.

OnePlus is going to launch the OnePlus app in 2020, what technology they will use and which bank they will support is still untold.

Google Pay recently removed the ‘check balance’ feature from Android not from iPhones due to increased load on UPI as PhonePe stopped working so many users migrated to Google Pay. Users won’t be able to check real-time bank balances, though there is no problem in sending and receiving money but still it can go against the company.

The road ahead for google pay,

Promote acceptance of digital payments with merchants than users as small merchants shy away from using POS systems. By monitoring of transaction failures, it will improve the success rate. Google Pay can monitor progress data like which area has the most usage and which doesn’t it can help to target users accordingly. Make B2B transactions more software friendly to track transactions and reports for monthly payments. Provide multiple profiles in a single app like login/biometric/passcode etc. Enable recurring payments like Paytm does for electricity bills in which users get alerts before due dates.

Google Ethical Issues: Critical Essay

Executive Summary

In this essay, I will mention Voice Assistants (VA) which are the most used Artificial Intelligence (AI), and look at how the leak of audio recordings recorded by the Google Assistant created a rift and forced Google to take a step back in its human review process. I will also try to analyze the situation and mention my views on this breach.

Introduction

We live in the digital age and are surrounded by Artificial Intelligence which plays a very important role in our daily lives, and there are many people who love to interact with technology and our search behaviors are already being influenced by our voice recognition. There are different varieties of Artificial Intelligence being developed in the world by various companies and one of the most popular and frequently used Artificial Intelligence (AI) is Voice Assistants (VA). Voice Recognition has become a new method to engage with the customers and companies like Facebook, Google, Amazon, and Microsoft know that there is a huge opportunity for marketers (Platz, 2017).

I believe that the traditional way of using technology where you had to do everything physically is diminishing, and new and updated technology is taking its place. The voice assistants just need to hear the catchphrase assigned to them before they respond to you like ‘OK Google’ for Google assistants. But how do they know that we said something to command them? The only possibility is that we are always being listened to by AI technology. It starts recording as soon as you say its name or when it makes a mistake and thinks that it has detected its wake-up phrase. And, recently there was a privacy breach at Google where the audio recordings were leaked, and it created havoc in the digital environment.

Further on, I will try to explain the reasons behind this privacy breach and what Google is doing to rectify the mistake. Also, I will look at its Regulatory impact and ethical considerations.

Google Assistant- Privacy Backlash

Impact on the organization and steps taken by the company after backlash

Google Assistant is considered one of the major players in the world of Artificial Intelligence Voice Assistants. It “offers voice commands, voice searching, and voice-activated device control” when you say catchphrase words like “OK Google” or “Hey Google” and you can order various tasks to it. The main aim of Google Assistant is to give you a conversational experience (Tillman and O’Boyle, 2019). Google team keeps advancing it as it acts as a handy tool for people in their day-to-day life. People can ask different questions like ‘What is the temperature?’ and it will answer you with the correct temperature of that day, and you don’t even have to type it in or open the weather app or even go out and check it for yourself. The Google search engine keeps the data of our searches and other activities in order to recommend us new content and Google believes that it will have less information about us if we delete the recordings and it might not give us a satisfactory response (O’Boyle. 2019).

Any privacy breach in the world of technology is hard to contemplate for the company as it has a fear of losing the trust of its users/customers. If people lose their trust and faith, they will never want to use that product or service which also affects the goodwill of the company. Recently, Google Assistant faced something like this as one of their contractors, who was hired as the ‘language reviewer’ to understand the language and the accent used in those recordings, in the Netherlands leaked the private and sensitive audio files to a Belgian news outlet VRT NWS. According to the report, 1000 audio recordings were leaked which contained sensitive private data, confidential business calls, domestic violence, etc., and out of these recordings, 153 of the recordings were never supposed to be recorded as the wake-up word for the Google assistant was never said (Riley, 2019). Google didn’t deny the report and David Monsees (2019), product manager for search quoted that “we are conducting a full review of our safeguards in this space to prevent misconduct like this from happening again”. Google also says that the audio files sent for human evaluation were for the purpose of improving speech technology for various languages around the world (Tasca, 2019).

Privacy has become a really big issue as there is nothing called privacy in this digital era. Social media companies have our data which they can use anytime they want; in any way, they see fit, and human contractors listening to our private audio files is just one aspect of it. This security breach should act like a reminder (or a wakeup call) for the people to recognize the fact that everything that is being said to the Google Assistant is being recorded and stored, and it can be used anytime and is always at the risk of being leaked to the news agencies, hackers or the government. Additionally, the breach of security results in incurring costs by the company as they have to start the investigation, enhance their security, and also have to pay for the lawsuits, along with losing clients’ trust and damage to the reputation.

It is important for companies to keep their user’s data safe but in case there is a breach of security, they should take necessary steps so that people don’t boycott them. After its security breach, Google Assistant also took various steps to ensure they still have people’s trust. It paused the review of audio recordings by humans worldwide and announced new privacy settings for Google Assistant (Newman, 2019). Google knows that it failed to make people understand why their data is being collected and how it is being used, and to rectify its error, it is now giving more options to its users so that they know how and why their data is being used and giving them the options to choose which people think are right for them. The new privacy control introduced after the public outcry also clearly mentions the fact that human reviewers may listen to audio. Also, Google has promised more transparency and assured that the users can control their privacy preferences for their audio and can also delete a recording if they want to. It also said that it will reduce the data stored for the audio recordings by automatically deleting it after a few months of storage.

Impact on the Individual and Ethical Implications and Regulatory Impact

It is hard for an individual to process the fact that their audio data is being heard by human reviewers. The terms and conditions of Google mention that the audio is being recorded when we activate Google Assistant but it being listened to by human reviewers wasn’t mentioned anywhere which also comes under Ethical implications. Also, Google argues that out of all audio snippets available with Google, it only reviews 0.2% of the data, and the data which is directed directly towards Google is reviewed and not the background voices or conversations (Riley, 2019). I think it is also a violation of trust and ethical principles with the breach of law and regulations when your secured private data is shared with someone else without your knowledge. It also is a threat to an individual’s security.

In the aftermath of the privacy breach (HmbBfDI, 2019), Google was informed by the Hamburg data protection authority of its intentions to begin an ‘urgency procedure’ by using Article 66 of the General Data Protection Regulation (GDPR) to stop the data processing if it believes that the rights and freedom of the subjects in that data are under threat and needs protection. On July 26, 2019, Google assured the DPA that it has already suspended the human review of audio recordings in Europe. The breach was informed to the Irish Data Protection Commission (DPC) and they were investigating the situation. An Article 33 breach was also filed, and the processing was suspended for a period of three months. Also, the Hamburg DPA is concerned about Google Assistant complying with EU data protection law.

The Hamburg Commissioner for data protection, Johannes Caspar (HmbBfDI, 2019), said that “the use of language assistance systems in the EU must comply with the data protection requirements of the GDPR. In the case of the Google Assistant, there are currently significant doubts. The use of language assistance systems must be done in a transparent way so that informed consent of the users is possible. In particular, this involves providing sufficient information and transparently informing those concerned about the processing of voice commands, but also about the frequency and risks of mal activation. Finally, due regard must be given to the need to protect third parties affected by the recordings. First of all, further questions about the functioning of the speech analysis system have to be clarified. The data protection authorities will then have to decide on definitive measures that are necessary for a privacy-compliant operation”.

Conclusion

As a result of so many issues faced by the company, Google has said that it will delete the majority of data even if the user has given his/her consent to use the audio recording for improvement purposes after a few months and will not keep the audio data forever (Newman, 2019). But the user should be aware that it is still being recorded and still being stored and humans are still going to listen to it and there is still a chance of the audio files getting leaked. The information technology giants need to improve their data privacy protection standards as they are under the pressure of facing new risks related to technology and in case of privacy infringement, the media covers it on a vast scale. Also, all the employees in the company become accountable for the protection of data with an established code of conduct. The breach in the Google Assistant should never be forgotten so that we never take our data casually and are always aware of how, where, and why it is being used. 

Is Google an Ethical Company: Persuasive Essay

Organizational Ethical Analysis – Google Maps

Organizational Ethics Definition, Purpose, and Objectives:

An organization is defined as an association or a group of multiple people forming an institution with a particular purpose.

Organizational Ethics Analysis is defined as the principles and standards that are operated by a business and demonstrated by acts of honesty, integrity, honor, and responsibility.

The main aim of the Organizational Ethics program is to help product or business owners, managers, employees, and agents of the organization to work together for the success of the business or organizational goals and objectives.

Organizations can be a variety of legal types of organizations like government, non-governmental organizations, political or non-political, charities, profit to not–for–organizations, IT-based organizations, co-operatives, and educational institutions, etc.,

While there exists legal Organizations, there also exist organizations that operate illegal means or secretly depending on the crime reports and secret societies.

In order to build an organization that can be official and legal, the Following are the objectives that should be considered:

• The goal of the organization from people associated with it.
• A leader who can make the decisions.
• Specific actions that can be carried out to reach the goals.
• Active Communication with everyone associated.

Organizations can be recognized by the government with incorporation business.

The priorities and Purpose of the Organization Should have

• Mission – Everyone associated with the organization should thrive hard towards the common purpose of the organization with strategic planning.
• Vision – The vision of the organization should aim for success and how it looks in the future to everyone involved in the organization with strategic planning.
• Values – The organization’s values should be the overall priorities of how to work together for the successful goal of the organization.
• And Overall, An organization will have a small organization within the organization with various teams, groups, businesses, and different departments and all of them works together in an organization with different factors, culture, nature of the leadership, and types of needs but towards the same goal.

Organizational Ethical Analysis on Google:

Google is an American Multinational Company that is specialized in and provides internet-related services and products like online technologies, search engines, hardware and software including cloud computing, etc.,

It is one of the big four technology companies Apple, Facebook, and Amazon.

Google is founded by Larry Page and Sergey Brin in September 1988 who are students at Stanford University, CA, and together share 14 percent of the share and control 56 percent of the stockholders. Currently, Sundar Pichai replaced Larry Page as CEO.

Google Services are offered by Google directed towards Google Masters and businesses and provide Gmail, Google Hangouts, Google Calendar, Google Docs, Google Sheets, Google Forms, Google Slides, Google Sites, Google Groups, and Google Business Solutions.

Great Companies are made by Great Leaders which is why it is very difficult to find the right resource who is very critical and has the ability to develop great work.

When approached Google team members about Google leadership evaluation,

The team members answered the following:

• Their Manager gives actionable feedback to improve their performance.
• One of the team members mentioned that their manager doesn’t micromanage and shows consideration for them as a person.
• They also mentioned that one of their manager’s values he/she perspectives on the team is irrespective of their own.
• They also mentioned that one of their managers discusses their career development, communicates the goals with the team, and has strong technical expertise in coding, accounting, etc.,
• Good leaders set good standards and guidelines and give the employees the right and independence to work their best within the given guidelines.
• Good leaders let their employees turn ‘have to’ into ‘want to,’ as it leads the job that makes s more meaningful like understanding their unique skills, talents, and experiences.

In past decades, Business ethics has been followed by both the media and the public because of wide corporate unethical acts or behavior from a few organizations like Enron, WorldCom, and others. The senior management team of those organizations seems to have overtaken the advantage of their corporate position to benefit from prominent finance for the company and for their personal benefits. Their unethical behavior is not just caused high damage to their career but to the organization and their employees, business partners, and the society. Later this influenced a significant focus overall corporate world in U.S and Congress in the early century to establish Standard guidelines such as ‘Sarbanes-Oxley’ and to execute the ethical standards with an intent to not lose the stakeholder interest. Although with adequate unethical behavior that eventually emerged everywhere, it would be easy to understand and identify we are still lacking that support and awareness in the corporate world and also by culture and so much to accomplish.

Google has got the liberty to establish the ‘Google Code of Conduct’ which is open to the public for facing the document which describes the set of anticipated behaviors from the employees in an organization, their board members, and business partners to get the awareness, to refer and follow. Google’s code of conduct refers to “Don’t be evil” and they refer to those simple phrases as a basis to establish through their organization the mission, the core belief that explains their ethics, social standards, and sustainable environment. “Googlers usually refers to those words on how to serve their users and “Don’t be evil” refers to serving their user’s impartial access to information sources and to focus their needs and provide them the best outsource products and offering the services that they can. It also refers to following the law, acting with honor, and treating each everyone with respect.”

Google’s code of conduct also states that it requires governance of corporate and standard laws which is operated by Google and how it sticks to government regulations and their financial controls. Google serves a structure that is designed for everyone’s benefit that concerns ‘employees’ and Board members

Google has definite anticipations to make sure that all stakeholders stick to their defined and approved ethical standards and laws. “We expect all of our employees and Board members to know and follow the Code. Failure to perform and misconducting the laws and regulations can lead to disciplinary action, which can include termination of employment.”

Google has provisions for every individual in the organization who conducts unethical and illegal acts with regard to Google. Although the Code is written only referring to Google employees and Board members, they also expect and pertain to the Google contractors, consultants, and resources who are temporarily assigned to do certain tasks, work, or services. Should follow Code in connection with their work for us. Upon the Failure of Google contractors and consultants with following the Code will result in the termination of their business relationship with Google.”

Google always intends first to have good judgment and use common sense. Google has provided the documentation, processes, and resources within the organization over ethical and compliance guidelines for the business stakeholders to reach with their concerns and or any help. Google’s ethical conduct follows McGraw’s article which states the integrity, protection of Google assets, confidentiality, and reporting the unethical behavior.

Google commits to old cultural values that are identified by Fr. Byron over the organization.

They are integrity, veracity, fairness, human dignity, Workplace participation, Commitment, social responsibility, common good, subsidiary, and love.

Google also strives hard to provide products that are eco-friendly to their customers. Google supports creating their building greener for their employees. They also mentioned that their buildings are healthily constructed with a proper environment for their customers.

Upon my research and assessment, I understand and believe that Google has an ethical approach and thriving towards the company. Also, it is successful as they have created and built a brand of big strength with great and high efficiency. It has a lot of data that continuously streams numerous and infinite data, a search of queries with their own choices in seconds for the results in free.

Their success is definitely historic and to maintain their position they need to contend with lesser capital efficiency. Google’s biggest problem with advertising. Google is very much effective in promoting with the respect to good ethical behavior within the organization.

I believe that Google is no different than any organization who are trying to thrive the balance between the corporate world and the responsibilities of the business in society while developing an environment that can attract and sustain ethical leadership throughout the organization.

I also suggest that Google can be more sensitive toward the cultural, legal, and ethical standards that exist in the world. People believe that Google is arrogant when it comes to respecting the variety of unique global standards. Especially, when Google addressing to encourage communist countries to use Google products and services as a source of freedom speak. Google Can improve reinforcement which is based on the reading of the code of conduct which states that recommend everyone to adhere it. Google should establish a practice in the business to avoid muscling and take advantage of small business competition. They should also focus on improving the competitive tactics globally to play fairly.

References

1. https://sebastianpistritto.wordpress.com/2015/05/09/an-analysis-of-the-ethical-social-and-environmental-standards-and-practices-of-google/
2. https://managementhelp.org/organizations/definition.htm
3. https://smallbusiness.chron.com/googles-business-leadership-organizational-culture-58108.html
4. https://saylordotorg.github.io/text_human-relations/s09-01-an-ethics-framework.html
5. https://smallbusiness.chron.com/example-organizational-ethics-36755.html
6. https://ethicsunwrapped.utexas.edu/subject-area/organizational-ethics
7. https://www.inc.com/jeff-haden/heres-how-google-knows-in-less-than-5-minutes-if-someone-is-a-great-leader.html
8. https://i-sight.com/resources/18-of-the-best-code-of-conduct-examples/
9. https://boss-digital.co.uk/blog/google-worlds-ethical-company/

Google Company Research Paper: The Ideology of the Company

Google is one of the technology companies that has continued to grow the fastest in the world. It began as a search engine developed by Larry Page and a Web search engine, created by Sergey Brin two of the co-founders of the company. Google was named the 2014 “Best Company to Work For” by the Great Place to Work Institute and Fortune Magazine.

The ideology of Google is to create the happiest, most productive workplace in the world. Google is constantly innovating and experimenting best way to satisfy employees and help them to work more effectively. The company does everything based on collected and processed data, the company uses the data to evaluate staff and to help them improve their work efficiency. Google was named the 2014 “Best Company to Work For” by the Great Place to Work Institute and Fortune Magazine. When it comes to motivating its employees, it can be said without question that Google stands out from the rest.

The company has three philosophies when it comes to performance management and appraisals.

Tolerate mistakes and help staff correct- At Google, paying attention to how employees work and helping them correct mistakes is very important. The company is interested in finding the cause of the problem and how to solve it efficiently.

Build a stimulating work environment- Google has succeeded in building an image of creative working. They have very creative office designs that employees feel comfortable and motivated to work harder.

Those that sit together, work together- the company has a decentralized communication and heretical system. This is highly unorthodox and gives the employees entrepreneurial freedom.

Objectives and Key Results: Google has adopted a new internal grading system from the early 2000s which they named as OKRs, i.e. Objectives and Key Results. In this kind of technique, the employees were asked to set a goal for themselves and frame it in a way that results could be quantified. These OKRs are known as the first step in the process of Google’s performance management.

Performance Measurement: The employees (the googlers) are rated on a 5-point scale by their manager which has its best scale as “Superb” and low scale as “needs improvement”.

Soliciting peer feedback: The employees as well as the managers have to choose a set of peer groups who will review them.

The unique part about this feedback is that the reviewer is asked to write one thing about the employee he is rating that he could do differently to have a greater impact on the company. This makes the review more personalized and wholesome.

Calibrating: The review is done together by a group of managers where the Googlers are given tentative ratings. This helps in reducing managers’ bias as every individual has to explain their ratings to each other. The managers in this type of meeting are given a handout with all the possible biases which are nothing but a stumbling block to judge fairly.

This is a technique followed by top companies, such as Goldman Sachs, and is one of the techniques to identify Heavy-handed raters.

The following is the scale parameter used by a manager as mentioned above:

• Needs Improvement
• Consistently meets expectations
• Exceeds expectations
• Strongly exceeds expectations
• Superb

 

Output: the meetings that happen generate output for their respective Googlers. Two meetings are held post rating, first where peer and manager’s impressions are given, known as feedback. Secondly,

The calibration meetings output each and every employee’s performance rating for the period. After the rating is closed, managers go on to hold two meetings: one where feedback is given, taking into account peer reviews and managers’ impressions of their employees, and another where compensation and promotion decisions are communicated. The two conversations are held in different meetings and at least a month apart from each other in order to ensure their quality. Google understands that a compensation-focused employee is no good a listener of feedback, whether compensation expectations were not met, met, or exceeded: “a [negative] dynamics exists when managers sit down to give employees their annual review and salary increase. The employees focus on the extrinsic reward – a raise, higher rating – and learning shuts down…. We have an embarrassingly simple solution. Never have the [pay and feedback] conversations at the same time. Annual reviews happen in November, and pay discussions happen a month later.” The theme is also discussed by Prasad Setty, a member of Google’s People & Innovation Lab[3]:

“Traditional performance management systems make a big mistake. They combine two things that should be completely separate: performance evaluation and people development. Evaluation is necessary to distribute finite resources, like salary increases or bônus dollars. Development is just as necessary for so people to grow and improve.”

Separating annual reviews and pay discussions: At Google, annual reviews take place in November and pay discussions to happen about a month later. The hope is that employees want to improve for the sake of contributing more to the company – not because they’re motivated by the prospect of a higher salary. Bock cites research that suggests employees perform better in the absence of external incentives like more money. Ultimately, Bock says employees want to be evaluated because they want to grow and eventually become the best at their job. It’s up to the employer to show them how to do that.

Why Is Google Important Essay

Introduction

In today’s digital age, Google has become an integral part of our daily lives. From search engine capabilities to a wide range of online services, Google has revolutionized the way we access information and navigate the internet. This essay aims to present arguments and evidence to support the view that Google is an essential and indispensable tool in various aspects of our lives, including education, business, and personal productivity.

Access to Information

Google’s search engine is renowned for its ability to provide quick and accurate information on virtually any topic. With just a few keystrokes, users can access a vast repository of knowledge, including articles, academic papers, news updates, and multimedia content. Google’s search algorithms prioritize relevance, ensuring that users receive the most accurate and up-to-date information available. This accessibility to a wealth of information empowers individuals to learn, explore, and stay informed about the world around them.

Educational Resource

Google plays a pivotal role in education by offering a range of tools and resources that enhance the learning experience. Google Scholar provides access to a vast collection of scholarly literature, allowing students and researchers to access peer-reviewed articles and academic papers. Google Classroom facilitates online learning and collaboration among students and teachers, enabling seamless communication and the sharing of educational materials. Additionally, Google Docs, Sheets, and Slides offer powerful productivity tools for writing, data analysis, and presentation creation. These educational resources empower students and educators, making learning more efficient and engaging.

Business and Innovation

Google’s impact on the business world cannot be overstated. The company has transformed advertising with its highly effective Google Ads platform, allowing businesses to reach their target audience with precision and efficiency. Google Analytics provides valuable insights into consumer behavior, enabling businesses to make informed decisions and optimize their marketing strategies. Furthermore, Google Drive offers cloud storage and collaboration tools, fostering seamless teamwork and productivity in the workplace. Google’s suite of business applications has revolutionized the way organizations operate, boosting efficiency, and driving innovation.

Personal Productivity

Google’s suite of productivity tools extends beyond the business realm and benefits individuals in their personal lives as well. Gmail, Google Calendar, and Google Keep help individuals stay organized, manage their schedules, and streamline communication. Google Maps provides accurate navigation and real-time traffic updates, helping people navigate unfamiliar territories with ease. Google Photos offers convenient cloud storage and automatic backup of photos and videos, ensuring precious memories are preserved. These personal productivity tools contribute to a more organized, efficient, and connected lifestyle.

Technological Advancements

Google’s commitment to innovation has resulted in groundbreaking technological advancements. Projects such as Google’s self-driving car initiative (now known as Waymo) and Google’s research in artificial intelligence have pushed the boundaries of what is possible. Google’s investment in emerging technologies and its dedication to research and development contribute to the advancement of society as a whole, shaping the future of technology.

Conclusion

Google’s importance in our modern world cannot be overstated. Its search engine capabilities, educational resources, impact on business and innovation, personal productivity tools, and technological advancements make it an indispensable tool for individuals, organizations, and society at large. Google has transformed the way we access information, learn, work, and connect with others. Its continued commitment to innovation and its influence in shaping the digital landscape position it as a vital component of our daily lives. Therefore, it is evident that Google plays a crucial role in empowering individuals, facilitating learning, driving business growth, and contributing to technological advancements, making it a truly important entity in our digital age.

Essay on ‘Is Google Making Us Stupid’ Summary

The internet has altered the way people live today some may believe it has opened their minds intellectually, but others like Nicholas Carr strongly infer the internet negatively affects the human brain by changing the way people learn or read. Nicholas Carr’s article “Is Google Making Us Stupid” effectively informs the readers about the negative impacts and dangers technology has on people today by establishing his credibility as an informed author which helps him prove his logical claims. Carr also instills apprehension in the audience to think harder about the claims and take them seriously. (stakes, why is your essay important? Why is analyzing his rhetoric important)

Nicholas Carr was inspired by the ending scene of Stanley Kubrick’s “2001: A Space Odyssey.” He wrote an article called “Is Google Making Us Stupid?” that was published by the Atlantic in 2008. The purpose of this article is to warn internet users of the damage it does to the way they read and think. Carr claims the internet has reset people’s cognitive function.

The author, Nicholas Carr, has written The Shallows and The Glass Cage: Automation and Us. He has also written for several newspapers including The Wall Street Journal, Wired, and even The New York Times. His article about Google was published by The Atlantic in 2008. Carr argues web browsers such as Google, are preventing human’s ability to think, read, and concentrate deeply. He believes it has reprogrammed human brains restricting their access to deep cognition. Carr targets those who frequently rely on Google and those who dedicate their days to scrolling through the internet. He does not want the human mind to be robbed of the ability to deep think. Carr wants to encourage those users to use the internet less often to ensure the safety of deep cognition.

In Carr’s article, he establishes his credibility through the use of situated ethos and invented ethos. He is known for his work that mainly involves the use of technology resulting in his credibility for this article. Carr also uses many sources that vary from his friends to blogs on the internet about how the way they read has changed. The choice of blogs as sources for this article is effective due to the fact the bloggers are normal people with normal lives giving the chance for his audience to connect to those bloggers. He cites a blogger, Scott Karp, who was a literary major in college and confessed he has not been reading books as much as he used to. Karp states the internet is more convenient to read than books, and believes the reason why he reads on the internet Is due to the change of his way of thinking. The use of Karp’s blog establishes credibility by showing the audience a literary major, who has experience in reading, is struggling to read as much as others. Having another person experience this realization, reveals to the reader the article is not just based upon the opinions of the author. 

Carr provides a new logic for understanding the internet and its dangers. He provides anecdotes from research studies and historical figures and their form of new technology. For the research, the scholars gave two people either e-books or journal articles and the other had written information. The scholars witnessed the person who had the e-books skimmed through the information, only reading a few pages in total. {Insert transition here}. Carr uses historical figures to use the comparison from the earlier forms of technology to today’s. He quoted Friedrich Nietzsche, a writer in the 1880’s, Nietzsche’s vision was failing. He had trouble focusing on pages and writing, which led him to buy a typewriter. As soon as he began writing with the typewriter, Nietzsche’s friends noticed his writing style was different than before. They realized their thoughts in writing heavily depended on the quality of tools they used to write with. The use of including Nietzsche shows how technology has advanced throughout the years and humans have to accept the new forms of technology. (Why is this logical argument important) Carr also states before technology, many people would have to go through stacks of books to find information on a topic however, now all it takes is a click of a button. By being able to easily search a topic within seconds, people tend to skim through the information only trying to find the main point or even use the search and find a tool, resulting in the reader not deeply reading the information. 

Pathos has also contributed to the work of the article. Carr begins the article with a quote from the “2001: Space Odyssey” and then uses it to convey his feelings about the changes in his brain. “I can feel it, too. Over the past few years, I’ve had an uncomfortable sense that someone, or something, has been tinkering with my brain, remapping the neural circuitry, reprogramming the memory. My mind isn’t going—so far as I can tell—but it’s changing. I’m not thinking the way I used to think. I can feel it most strongly when I’m reading.”

Essay on Corporate Strategy Google

Introduction

Google was born out of pure interest in the linkage structures of the World Wide Web that Larry Page and Sergey Brin shared. They managed to develop an algorithm that did page ranking and used backlink data so that it could be possible to regulate the importance of any web page out there. In 2001, “Google” got its patent; This giant search engine started getting attention as people used the WWW more often to search for the information needed. As more and more people got on the WWW the usage and making of the websites grew which meant that there was much information available, but they were hard to locate. At first, there were several search engines since everyone realized that society was getting “on” the WWW more each day. Google managed to grow with a rapid response due to a simple and user-friendly service as well as a clean and smooth design, but most importantly it had a superior page ranking ability. As Google had springboarded at the beginning, they managed to “fly” high. Google started selling advertising ads that appeared on third-party websites. Since it functioned on a “cost-per-click” model Google managed to rise above others and become a leader in the web search market in the US. Google stayed synced with the technological advances and rapid changes that started happening over the years. Its main source of revenue inflows was and still is the advertisements. The Internet became something that wasn’t frameable; it belonged to the world and it was pretty obvious that Google was going to become a conglomerate with firm pillars.

The spread and the popularity of Google were rising and the ability to have better opportunities as well as resources and capabilities led to Google’s expansion. Google was able to foresight that the information was going to have to be more useful and highly needed, which is why they turned to the development of new strategies, products, and services. The goal of this analysis is to see which corporate strategy is Google using to best appropriate its value back and how this giant can stay competitive in the red ocean of tech monsters.

Industry summary

Today the most competitive and rapidly changing industry is a technology-based industry where Google still prevails. The industry attractiveness impacts the corporate strategy of the firm in the sense that Google decides where to hit next. I will try to conclude based on Porter’s five forces framework how Google fits the industry.

1. Industry rivalry – Diffused market – not a lot of Search Engines on the market; Aggressive market; Small no. of companies
2. Bargaining power of buyers – large no of users; consumers are highly diverse
3. Bargaining power of suppliers – large no. of suppliers
4. The threat of substitutes – a fair number of substitute options for the technological market/industry
5. The threat of new entrants – a large number of globally present firms; high costs of entry

Google is a type of firm that operates in the Internet/Software/Computer/Hardware industry. Since everyone can state the obvious, that Google is a giant whose power on the “market” is unquestionable, we can say that Google holds a strong position in all of the mentioned forces. The industry rivalry is not high since there are not a lot of SE operators and Google is the most popular by far. The bargaining power of buyers and suppliers is low because the market is conducted from only a few companies and businesses could turn to each of them for the sake of a better price. The threat of substitutes is low because current companies have a strong presence and value created in users. The threat of new entrants is low due to the same reasons mentioned above and the cost of development of the technologies resources and capabilities is too high to take the risk. In conclusion, the industry isn’t as attractive especially today when there are already well and firmly-established companies who “rule the market”, the industry’s profitability is rising as the world enters the digital age but the new entrants are going to have to face the giants whose presence has been there since the beginning.

Company Performance

Google’s performance is outstanding; one of the causes of its success is the fact that they were among the first ones to enter such an industry and also the one who managed to keep up with rapid changes that were happening inside it. Google had the highest revenue source in advertising, which meant that Google benefited mostly from the advertisements that showed up on their websites. But Google didn’t stay in one place for too long. As Google grew, it knew that the market was going to change, and as the change started to happen Google decided to diversify. What brought revenues were other technologies that Google made/acquired; such as mobile apps, software, videos, etc. The table below shows their revenue sources.

What also gave them better opportunities for growth and development, besides the rapid adaptation to the market’s newest changes, was the holding company structure.

1. Google’s corporate strategy

This conglomerate is using a diversification strategy since they realized that web search is not enough to stay competitive and won’t fulfill the needs of the users. As the industry was inclined to be stuck in a mature faze, Google realized that they wanted to grow so they started to diversify. They started by launching new products that allowed the world to have different and new sources of information available anywhere and at any point in time. Google realized that if they stayed in the web search engine framework, they might get a new competitor or even a boost of competition, so, to reduce the risk they turned to going beyond their plans and they’ve created Gmail – a huge successful service platform that’s one of the most popular today. Little by little Google started creating value for its consumers and as they grew bigger, they’ve managed to create such strong brand awareness that the companies or other brands that had operated under different names or in different markets were known as Google’s property. Such a big presence allowed Google to get higher market power and use it for its biggest revenue source – ads. Google-powered a platform that filtrated ads by words and was billing it per click. Google acquired an advertisement placement platform that enabled Google to place these ads on other (third-party) websites. By developing its technology and acquiring similar helpful tools/technologies Google managed to hold its position in ad placement and ensure its revenue source.

Google started entering more and more markets which meant spreading their resources and capabilities, R&D, and structure across different “fields”. What gave them a possibility of a highly competitive advantage was the fact that they were able to use their tangible resources in every aspect of their business – acquisitions and multiple development. Since they had strongly developed technological labs, highly bright people, and well-established structures Google knew how to use these for other businesses or fantastic ideas they might have generated. It’s not only that, they’ve managed to apply and implement their technologies to other products and services which were expected to rise and conquer. As Google grew in size, whether in an awareness sense or physically, it started applying its management capabilities to other companies and strategies. They realized that they were doing well with managing Google and why wouldn’t they use the same body for a different “head”?

Google turned to related diversification – everything that Google acquired, anyone with whom it merged, or everything it created was and is related to technology in some way. As related diversification offers more chances to get better performance Google decided to fully dive into the pool of undiscovered possibilities. Google managed to achieve both operational and strategic relatedness; Their R&D labs and research centers are joined together (some physically, some via technology and collaboration) so that they can be synchronized and that their new research or innovations could be applied to other firms or “products” in their portfolio. The brands that they launch need to have some kind of a trademark. Usually, it contains Google’s name (Google+, Google Maps, Google Finance, etc.) or something similar but recognizable (Gmail).

The world is fascinated by the fact that Google grew rapidly and how well it stayed just behind the technology’s tail. Their innovation was based on well well-prepared, led, and managed system which had a different spark than the rest of the companies in the world. Google dared to categorize and ask for the people who were “above the limits!” in a way that they were ready to fully succumb to Google’s conditions. They’ve learned along the way that the best option for leading these people is not to lead them at all. Management decided to leave rules, formal elements, and hierarchy out front and just let their “smart creatives” lead themselves along the way. As they had the freedom of self-governance, they managed to make the form fit the best they stayed ahead of their competitors and they’ve translated this to other companies under Google.

Google’s vision focuses on technology development and they have a path by which they drive but in reality, they’re driving with their eyes closed. Google knows in which direction it’s heading and where it’s refocusing its companies but they don’t have a clear picture of the future and what’s their spotlight.

2. Google’s diversification: products and businesses

Chrome – Google decided to launch its web browser that would match the famous search engine itself. What’s the best way of making your product better than combining it with a compatible service? That’s exactly what Google did with Chrome. They’ve made it match the engine’s features and technology. Chrome was a delight for the user because it was simpler to use, they claimed it was safer, but most importantly it was much faster. This way Google stepped at its rival’s neck – Microsoft. As Google started its diversification, they’ve acquainted many competitors since they spread to more areas in the technology industry – Microsoft being one of them. Google had battled with “InPrivate” mode where cookies would be deleted and the tracking of the users would be much more difficult. Nevertheless, Chrome interfered with Chrome OS and became the default browser, most used today.

Mobile phone operating systems – Google “took” Android and started developing a software platform for mobile devices. It was one of Google’s most successful moves. Only one rival was highly present at that time – Apple. Why was it such a success? Because Apple had only iPhone and no other operators and manufacturers were able to produce for them. The companies were fed up with Apple’s reign and they’ve been waiting for something like Android for quite some time – enter Google. Not only did it attract Samsung, but other mobile producers as well, as technology got more developed these mobile producers grew, as well as the software itself. Developers also got into the process of “calling up” Google and offering more opportunities such as apps, software, etc. for Android.

Mobile devices – Due to the rivalry (Apple & Microsoft) Google acquired Motorola where they got an opportunity to have a variety of patents and stay competitive with the other two giants. When Google acquired Motorola an opportunity for hardware and software integration was opened. As they worked with Motorola Google probably started its Google Pixel mobile idea development back then. This acquisition just got them integrated into the network of mobile device hardware and software operators and businesses. Google just continued going down that road by developing mobile phones and tablets. As it got stronger and had a strong network it managed to stay at the top of the class – as it’s known for its tech innovation Google did not disappoint. They made Google Glass and became a supplier for home security and their control devices, where Google Assistant got integrated later on.

Driverless cars – Google’s keeping up with technology by preparing for the possible alternatives of the future. They are continuing with innovation and keeping up the speed even if it’s currently not working perfectly. This way Google is trying to keep track of how innovation is developing, which technologies can apply to other products/services, and what the people require in them and vice versa. Google X is just showing us that Google is not going to stand still. In reality, Google has acquired more than 100 companies and deals with the best technology in the world, this is just a showcase that shows us that Google’s not ready for a mature faze but it’s still rising.

Facing threats

In reality, everything that every other company faces Google does too. It’s a conglomerate that basically “owns” the internet. Its threats are everyone else’s threats. Privacy and information keeping are some of the biggest threats for every operating system, software, browser, etc. but Google’s performance and presence are just too huge to take it too seriously. It might sound bad, but that’s the reality. When you think about it more, there are only a few big players that own everything online or in software and every threat is in some way neglectable. The biggest fear is the technology itself because it’s unpredictable and no giant can know what’s waiting around the corner and who’s going to grab it first. If Google disappoints its users in terms of privacy exposures then a better player could come along, but they would still have a long way to go to reach the top of the mountain on which Google is holding its place as no. 1.

Conclusion

To conclude, Google’s size can’t be measured and for some factors (Gmail, Google Search, Google Maps, YouTube) Google can’t be taken down. They are swimming with some big fish, and the technology is only developing even more so Google will have to continue adapting and think of new ways to conquer. Since its structure and strategy support diversification Google will continue to acquire, merge, and innovate to grasp more market share and to be present in all the technology-wise aspects.

Sources

1. Grant, Robert M., Contemporary Strategy Analysis – Text and Cases, 9th Edition, John Wiley & Sons Ltd, 2016. 

Essay on Google Management Style

Starbucks Coffee Company uses its organizational structure to drive the business development of the global coffee industry. A business that includes management and leadership, communication, change strategy and governance, and other variables that are critical to business success. Starbucks continues to evolve to tailor its organizational structure. For example, we acquired other companies in the existing organizational structure (eg Etoswater, Seattle’s Best Coffee) and adjusted the structure of the company to expand our business. Learning from other multinational organizations, the company uses structural features to optimize and properly manage its operations.

Organizational Structure Types and Characteristics

Starbucks has a matrix organizational structure, which is a hybrid combination of properties that differ from the main organizational structure types. The structural design in this case has intersections between the various components of the company. The product area of ‘the company overlaps with the functional group. And a geographical department that overlaps with the rest of the organization. The following are the main features of the structure of the Starbucks Coffee Company. Hierarchical structure.

The functional hierarchical function of the organizational structure of Starbucks coffee is related to the grouping of business functions. For example, a company has a human resources department, a finance department, and a marketing department. This segment is most evident at the higher levels of Starbucks’ corporate structure. For example, in headquarters, this role is hierarchical, where z enables top-down monitoring and control, and the CEO is at the top level. Develops and implements the overall strategy of a fast-growing competitive Starbucks throughout the company.

Geographic units. Company Structure

Starbucks Coffee is geographically divided based on the actual location of the company. The company operates three regional businesses in the global market: (1) America, (2) China and Asia Pacific, and (3) Europe, Middle East and Africa. In addition, Starbucks Coffee’s organizational structure in the US market includes (a) West, (b) Northwest, (c) Southeast, and (d) Northeast. There are top management in each regional department. Each regional manager reports to two or more supervisors: a regional manager (eg, President of Europe, Middle East, and Africa) and a functional manager (eg, corporate HR manager). You can have the closest geographic management office to your Starbucks business. Requirements The heads of each division have the flexibility to adapt their strategies and guidelines to specific market conditions.

Product area.

Starbucks has a food division in its organizational structure, such as product lines, a coffee and related products division, a roasting division, cups, and other product types This is a characteristic of this company. This structure allows Starbucks to focus on product development. The company develops and updates its products with the support of its organizational structure. This development provides the company with the competitiveness it needs, especially considering the threats identified by Starbucks’s SWOT analysis.

The team looks best at the lower levels of the organization, especially in the cafeteria. For example, the company formed teams in each cafeteria to provide products and services to customers. Through the details of the Starbucks corporate structure, companies can provide efficient and effective services. Customer service team efficiency is a key factor influencing the financial performance of a company’s kiosk and points. Starbucks’ corporate culture influences how teams achieve efficiency. Development depends on teams and factors based on appropriate human resource management strategies.

The success of Google LLC depends on the effects of organizational structure and culture that support superior innovation. Theoretically, the organization of a company or the structure of a company is based on the overall design of the organization for an array of components and resources. A company’s organization and culture is a collection of employee beliefs, values, behavioral tendencies, and expectations. Google’s organizational structure is unusual because it emphasizes flatness. As the organizational culture of the company. No. It is common. This is to emphasize change within the enterprise and direct social ties. This theory believes that a clear consistency of corporate structure and culture can increase the chances of success, and these benefits are the ongoing development of Google’s Internet in the global industry. It will be reflected in the service and information technology business.

Organizational Chart

Organizational Chart Google cultivates the organizational culture of the company to maximize innovation. Innovations help improve the brand image, which is the main benefit identified by Google LLC’s SWOT analysis. The consistency of corporate culture and corporate structure helps to enhance the competitive advantage of the corporation. Apple, Amazon, IBM, Intel, Microsoft, Facebook Snap Inc. (Snapchat), Twitter, and other international companies to establish strategic goals. Google’s example demonstrates the consistency and effective use of corporate structures and cultures to achieve the strategic goal of developing technology for business growth. This consistency fosters the advancement of the workforce skills the company needs to advance to achieve Google’s corporate vision and mission. Google has a cross-functional organizational structure that is a technically highly integrated corporate matrix structure. This consistency is the definition of the structural characteristics that underpin a company’s growth and competitiveness. The main features of Google and its corporate structure are the definition of functions, the definition of products, and the unification.

Google’s corporate structure is based on the ability to group employees. For example, a company has a sales department, an engineering design group, and a product management group. The company also uses the product as the basis for a group of employees. For example, bring together company employees to develop a pixel device. Google has a group of different products and a relatively flat company structure. A flat organizational structure means that Google employees, teams, and groups can bypass middle management and communicate directly with senior management. The plan structure of the company allows employees to meet and exchange information between teams. Google’s organizational culture is uncommon, but in part due to the influence of the company’s organizational structure. In essence, structure and culture interact to influence the cultural capabilities and characteristics of an organization. Key Features of Google Corporate Culture:

Opening is the sharing of information to improve Google’s business processes. It is realized through the matrix organizational structure. As part of Google’s organizational culture, employees can share their thoughts and opinions, such as at meetings with executives. Innovation is also at the core of Google. Encourage all employees to provide innovative ideas. This corporate culture also helps develop the intelligence of Google employees. Its purpose is to motivate employees to do their best. It also helps employees participate in projects and experiments to test new ideas. Google’s corporate culture creates a warm social environment. Heat is an element that facilitates the exchange of information. And employee satisfaction. The organizational culture of the company creates an environment for small businesses where people can easily share ideas. In this way, Google’s corporate culture supports superior innovation through its ability to exchange ideas and respond quickly to global development.

The Break and Mouton Model

Leadership Management Grid, also known as the Management Grid, was proposed by Robert Blake and Jane Mouton. According to this model, you can determine your leadership style based on your ability to focus on factors of people and productivity. The two-factor, leadership table identifies five leadership styles. Each style has its place in the 19-point system of caring for people and caring for production. Provide a friendly and pleasant work environment to subordinates. It is very important to increase the spontaneity of the load. If the employee’s motivation is not high, performance may suffer. Team leaders are characterized by high personal needs and results orientation. Intervention managers must trust their employees’ commitments and give them decision-making power and autonomy. Positive environment and human relationships. This style is based on the leadership theory of Y McGregor.

Starbucks has more of a team management focus while Google has a county club vibe to it.

Summary

Organizational design is carried out by business leaders and key decision-makers, whose decisions are based on their own experiences, values, and beliefs (Cole and Kelly, 2011: 256, Nadler and Tushman, 1997: twenty-one). Based on what is considered the best and most efficient design for the company; In fact, cultural factors prove to be just as important. Organizational culture is the basic assumption and conviction shared by the members of an organization, which acts unconsciously and helps to define the company’s vision of itself and its operating environment (Schein 2010: 219234). but can also slow down the necessary development and evolution if internal values and customs do not reflect external changes. Organizational structures and cultural influences can therefore influence and limit the strategic development and ultimately the competitiveness of a company to maintain competitive advantages and avoid any strategic drift (whereby culture and organizational factors determine the company and not the needs of customers and key stakeholders), both critically and their effects should be regularly considered by managers and executives.