Category: Fundraising

Team Experience: Experiential Analysis

My team is working on a project called the National High 5 Day. In terms of the brief description of the exercise, we have been meeting every week to encourage students from all over the United States to join our fundraiser and donate money for cancer research. We have been emailing students to remind them of important dates they need to raise their $55. The process will also enable them to receive free T-shirts. We also send reminders and guidelines for all the students so that they can be successful in raising the money. We have also been searching for suitable candidates who can take part in a Business Development internship program.

Although each one of us has been posting job descriptions on different colleges boards, it has created some form of conflict because we often duplicate the same tasks. We came up with the resolution that if anyone is interested in the position, a conference call should be held followed by an interview process. The interview is significant because it allows us to know the candidates well. Each candidate is also eligible to win a $2000 worth of scholarship. We have also created a team known as USF to raise money for cancer research. Another resolution for the team is to encourage and guide the USF students so that they can raise money through social networks.

To succeed in the fundraising program, it was necessary for us to skillfully negotiate certain areas with the USF students. This was the easiest part of the negotiation. We employed an integrative negotiation approach. This process of negotiation enabled us to create a joint value for both the participants and the cancer research center. After raising the money, the research center is expected to benefit. On the same note, the participating teams stand a chance to win the scholarship program. An integrative negotiation process works well when there are shared opportunities or concerns between two or more parties. In other words, there is a mutual gain when an integrative negotiation process is used.

Negotiation between two countries will also be a vital process because the cancer research center is expected to benefit patients outside the host country. A distributive style of negotiation will be used because the research center is a competitive center for managing cancer.

The key negotiation principles that we went through included devising the fundraising idea for the cancer research center, offering the best solutions or modalities for raising the funds, undertaking an integrative negotiation with the successful interviewees, clarifying the benefits of the program to the participants, and adopting the final statement of position regarding the fundraising exercise for the cancer research center. It is also pertinent to mention that the participating USF students were informed about the benefits of the fundraising program.

In analyzing my experience, I am glad to note that our team is doing great. We have managed to navigate the program through several hurdles with a lot of success. The performance of the group is above the expectations that were set earlier. For example, the group has utilized the allotted time well against the set objectives. Second, the team has also demonstrated a lot of commitment to the program ever since it was initiated. However, we are yet to choose candidates for the internship program and the scholarship opportunity.

Finally, the most important lesson I learned from this experience is teamwork. I noted that effective teams can meet enormous objectives within a short time. I can apply this learning experience in a managerial role to achieve difficult tasks in a short duration. Teamwork can also be used as a motivating factor in the workplace.

The modern economy runs on money. Supplies and services both have their costs and are rarely provided free of charge. Even non-profit organizations, which are supposed to have little to do with the concepts of money, profit, and revenue, are expected to know and implement the basics of financial management and accountability. Any modern non-profit organization, no matter how big or small, must have its own sources of income. The primary method of gathering aid is through fundraising campaigns.

On 16 April 2016, the world awakened to a tragedy that occurred in Ecuador. A massive earthquake with a moment magnitude of 7.8 struck and devastated several regions in the country. Entire districts of several cities were leveled to the ground. The natural disaster left a trail of destruction in its wake, with over 670 people dead and 27500  injured (Vervaeck, 2016). Homes and businesses were destroyed; gas and electricity supply systems took serious damage and became largely inoperable. Many people became displaced. Water supply became very limited due to the destruction of the pipelines. Many humanitarian organizations, such as the Ecuador Red Cross, UNICEF, International Medical Corps, and AmeriCares came to the country to provide aid in supplies, food, shelters, medical kits, and other essentials (Chillag, 2016).

This event demonstrates the importance of emergency fundraising for non-profit organizations dedicated to dealing with the aftermath of major natural cataclysms. Such emergencies are very demanding on resources. During the crisis in Ecuador, the Red Cross dispatched over 800 volunteers to assist in the rescue efforts (Ecuador, 2008). Money is required to purchase and supply food rations, tents, blankets, emergency kits, medical equipment. The volunteers working on the site also need to be fed and supplied, as the restoration efforts often take more than several months. Non-profit organizations are supposed to have an emergency fundraising plan to cover the expenses.

Normally, numerous organizations start vying for donor attention as soon as the disaster strikes. Having a pre-approval for fundraising actions and expenses can save a lot of time. Time could mean the difference between life and death. Media coverage plays a very important role  many potential donors could be reached through mass e-mail campaigns and social media. The organization has to be prepared for fundraising expenses. Having an emergency alert e-mail template would speed up the reaction times to disasters since it would save time on making one later (Segedin, 2016). Medical organizations should have contacts established with medical supplies providers in case the reserves start running dry.

Non-profit organizations that deal with emergencies need to have extremely efficient financial management. Since money is often in short supply and additional resources gathered through fundraising campaigns are very fluctuating, it is necessary to have an adaptable spending plan in the event of a natural disaster. Possessing several banking accounts is required since it is where the donations are going to be sent. Keeping lists of donors would help raise the necessary funds much quicker since a person who had donated at least once is more likely to do so again. Donations should not be limited to money alone. Many are willing to give away clothes, food, and other supplies to assist the suffering regions. In that case, the organization should have a logistical plan to be able to collect and deliver the goods.

However, an emergency relief organization must not rely on individual donors alone. Major companies and the government are often more than willing to pitch in large sums of money to assist a relief effort. It does not matter whether they do it for humanitarian reasons or to improve their own public image. What is important is that they can provide a good share of finances and resources, which is often enough to pay for the relief effort. It would be a good idea to establish some working contacts with the representatives of all major businesses and request their aid in times of need. For example, during the disastrous earthquake in Ecuador, the Chinese construction businesses have provided aid in both finances, resources, mechanisms, and specialists to help in the relief effort (Chinese Companies, 2016).

Any kind of disaster relief effort is a costly affair for the non-profit organizations involved. This supports the idea that such organizations are in need of professional financial management and spending strategies, perhaps even more so than profitable organizations. When a disaster strikes, the resources are always limited, and peoples lives could depend on how they are spent.

References

Ecuador: Red Cross Responds to the Deadly Earthquake. (2016). Web.

Chillag, A. (2016). Ecuador Earthquake: How you can Help. CNN. Web.

Chinese Companies help in Disaster Relief after Ecuador Earthquake. (2016). Web.

Segedin, A. (2016). Perfect Often Enemy of Good in Fundraising. The NonProfit Times. Web.

Vervaeck, A. (2016). Deadly earthquake on the Northern coast of Ecuador  at least 655 people killed. Web.

I am the Development Director of the Art Museum and I am currently planning a capital campaign. Not so long ago I was informed that there is a person whom I could include into my donor opportunities list for my future campaign. This person is an older gentleman, the CFO and a shareholder in a large international corporation, Mr. Stayquiet. He seems to be rather generous since he recently pledged $750000 for church building fund. The pledge was done anonymously, so technically I am not supposed to know about it. This might raise doubts concerning whether or not I should approach him as a potential donor for my museum. Yet, in my opinion, the situation does not seem that delicate.

First of all, if Mr. Stayquiet really wanted to stay anonymous, his pledge would be done without the fundraisers knowing where the money came from. Instead, one of the fundraisers, who also happens to be my spouse, ended up sharing the information about the pledge with me. This way, it seems like Mr. Stayquiet did not really try to disguise his persona. To my mind, it does not matter where I learnt the information about this gentleman  from my spouse, from a colleague, or just waiting in line at Starbucks. The fact is that potentially this person is a donor for my museum and I do not see any particular reason why I should not approach him. I know his name, I am aware about his workplace, his fondness of fine arts, and his ability to pledge. This is a good enough basis for me to conduct a focused research, look up this man in the Internet, collect more information about him, his schedule, maybe even his personality. This would provide me with advantage designing the most successful ways of approaching him and capturing his attention.

Of course, talking to Mr. Stayquiet I should never mention that I know about his pledge for the church building fund, but the fact that me and him belong to the same congregation could be rather helpful. In my opinion, approaching Mr. Stayquiet equals to dealing with any other potential donor since it does not always happen that funders come up to the raisers and offer gifts. Besides, the research of a donor takes place in one hundred per cent of cases. I am absolutely convinced that I should approach Mr. Stayquiet and encourage him to start working with our museum. In fact, I believe that sharing the same church and his interest in fine arts make him an excellent candidate for donor opportunities list. I believe that approaching this particular funder would most likely result in a great success.

In conclusion, even though I obtained the information about Mr. Stayquiet by accident, I am going to include him into the donor opportunities list for the Art Museum. The facts I know about this man make him a likely future funder for the museum, and in my opinion, an opportunity like this should not be wasted. Of course, I should not tell Mr. Stayquiet who was my initial source of information about him was as it would be unethical and tactless. Besides, it is obvious that this information could have been acquired from anywhere since Mr. Stayquiet seems like a rather well-known gentleman who does not hide his social status and position.

Team Experience: Experiential Analysis

My team is working on a project called the National High 5 Day. In terms of the brief description of the exercise, we have been meeting every week to encourage students from all over the United States to join our fundraiser and donate money for cancer research. We have been emailing students to remind them of important dates they need to raise their $55. The process will also enable them to receive free T-shirts. We also send reminders and guidelines for all the students so that they can be successful in raising the money. We have also been searching for suitable candidates who can take part in a Business Development internship program.

Although each one of us has been posting job descriptions on different colleges’ boards, it has created some form of conflict because we often duplicate the same tasks. We came up with the resolution that if anyone is interested in the position, a conference call should be held followed by an interview process. The interview is significant because it allows us to know the candidates well. Each candidate is also eligible to win a $2000 worth of scholarship. We have also created a team known as USF to raise money for cancer research. Another resolution for the team is to encourage and guide the USF students so that they can raise money through social networks.

To succeed in the fundraising program, it was necessary for us to skillfully negotiate certain areas with the USF students. This was the easiest part of the negotiation. We employed an integrative negotiation approach. This process of negotiation enabled us to create a joint value for both the participants and the cancer research center. After raising the money, the research center is expected to benefit. On the same note, the participating teams stand a chance to win the scholarship program. An integrative negotiation process works well when there are shared opportunities or concerns between two or more parties. In other words, there is a mutual gain when an integrative negotiation process is used.

Negotiation between two countries will also be a vital process because the cancer research center is expected to benefit patients outside the host country. A distributive style of negotiation will be used because the research center is a competitive center for managing cancer.

The key negotiation principles that we went through included devising the fundraising idea for the cancer research center, offering the best solutions or modalities for raising the funds, undertaking an integrative negotiation with the successful interviewees, clarifying the benefits of the program to the participants, and adopting the final statement of position regarding the fundraising exercise for the cancer research center. It is also pertinent to mention that the participating USF students were informed about the benefits of the fundraising program.

In analyzing my experience, I am glad to note that our team is doing great. We have managed to navigate the program through several hurdles with a lot of success. The performance of the group is above the expectations that were set earlier. For example, the group has utilized the allotted time well against the set objectives. Second, the team has also demonstrated a lot of commitment to the program ever since it was initiated. However, we are yet to choose candidates for the internship program and the scholarship opportunity.

Finally, the most important lesson I learned from this experience is teamwork. I noted that effective teams can meet enormous objectives within a short time. I can apply this learning experience in a managerial role to achieve difficult tasks in a short duration. Teamwork can also be used as a motivating factor in the workplace.

The modern economy runs on money. Supplies and services both have their costs and are rarely provided free of charge. Even non-profit organizations, which are supposed to have little to do with the concepts of money, profit, and revenue, are expected to know and implement the basics of financial management and accountability. Any modern non-profit organization, no matter how big or small, must have its own sources of income. The primary method of gathering aid is through fundraising campaigns.

On 16 April 2016, the world awakened to a tragedy that occurred in Ecuador. A massive earthquake with a moment magnitude of 7.8 struck and devastated several regions in the country. Entire districts of several cities were leveled to the ground. The natural disaster left a trail of destruction in its wake, with over 670 people dead and 27500 – injured (Vervaeck, 2016). Homes and businesses were destroyed; gas and electricity supply systems took serious damage and became largely inoperable. Many people became displaced. Water supply became very limited due to the destruction of the pipelines. Many humanitarian organizations, such as the Ecuador Red Cross, UNICEF, International Medical Corps, and AmeriCares came to the country to provide aid in supplies, food, shelters, medical kits, and other essentials (Chillag, 2016).

This event demonstrates the importance of emergency fundraising for non-profit organizations dedicated to dealing with the aftermath of major natural cataclysms. Such emergencies are very demanding on resources. During the crisis in Ecuador, the Red Cross dispatched over 800 volunteers to assist in the rescue efforts (Ecuador, 2008). Money is required to purchase and supply food rations, tents, blankets, emergency kits, medical equipment. The volunteers working on the site also need to be fed and supplied, as the restoration efforts often take more than several months. Non-profit organizations are supposed to have an emergency fundraising plan to cover the expenses.

Normally, numerous organizations start vying for donor attention as soon as the disaster strikes. Having a pre-approval for fundraising actions and expenses can save a lot of time. Time could mean the difference between life and death. Media coverage plays a very important role – many potential donors could be reached through mass e-mail campaigns and social media. The organization has to be prepared for fundraising expenses. Having an emergency alert e-mail template would speed up the reaction times to disasters since it would save time on making one later (Segedin, 2016). Medical organizations should have contacts established with medical supplies providers in case the reserves start running dry.

Non-profit organizations that deal with emergencies need to have extremely efficient financial management. Since money is often in short supply and additional resources gathered through fundraising campaigns are very fluctuating, it is necessary to have an adaptable spending plan in the event of a natural disaster. Possessing several banking accounts is required since it is where the donations are going to be sent. Keeping lists of donors would help raise the necessary funds much quicker since a person who had donated at least once is more likely to do so again. Donations should not be limited to money alone. Many are willing to give away clothes, food, and other supplies to assist the suffering regions. In that case, the organization should have a logistical plan to be able to collect and deliver the goods.

However, an emergency relief organization must not rely on individual donors alone. Major companies and the government are often more than willing to pitch in large sums of money to assist a relief effort. It does not matter whether they do it for humanitarian reasons or to improve their own public image. What is important is that they can provide a good share of finances and resources, which is often enough to pay for the relief effort. It would be a good idea to establish some working contacts with the representatives of all major businesses and request their aid in times of need. For example, during the disastrous earthquake in Ecuador, the Chinese construction businesses have provided aid in both finances, resources, mechanisms, and specialists to help in the relief effort (Chinese Companies, 2016).

Any kind of disaster relief effort is a costly affair for the non-profit organizations involved. This supports the idea that such organizations are in need of professional financial management and spending strategies, perhaps even more so than profitable organizations. When a disaster strikes, the resources are always limited, and peoples’ lives could depend on how they are spent.

References

Ecuador: Red Cross Responds to the Deadly Earthquake. (2016). Web.

Chillag, A. (2016). Ecuador Earthquake: How you can Help. CNN. Web.

Chinese Companies help in Disaster Relief after Ecuador Earthquake. (2016). Web.

Segedin, A. (2016). Perfect Often Enemy of Good in Fundraising. The NonProfit Times. Web.

Vervaeck, A. (2016). Deadly earthquake on the Northern coast of Ecuador – at least 655 people killed. Web.

Bonds and stocks are two popular ways of fundraising at a corporate level. While the two terms are sometimes used interchangeably, they represent sufficiently different phenomena. The following paper contains a response to a discussion post regarding the differences between stocks and bonds.

The discussion provides a concise definition of both terms and outlines in broad strokes the principles behind each of the processes. In my opinion, the provided descriptions are not representative. For instance, buying stocks is defined as “the purchase of a stock company,” which is not an accurate description. It would be more appropriate to describe it as purchasing a share of a company (Kenny, 2017). Bonds, on the other hand, are described fairly accurately as “debt certificates.” It is also worth noting that the post appropriately refers to the level of control implied by both bonds and stocks. However, it would be reasonable to include the justification for each action. While the stability and profitability of the company’s operations are referred to in the description, the initial public offering procedure and requirements are omitted from the discussion entirely. I argue that this is an important detail as it highlights the rationale behind the selection of fundraising approach.

The author also correctly identifies the risks pertinent to each practice and points to the profitability of the company as a chief determinant of success (Harms, n.d.). However, the example of the possible annual interest rate of bonds (the 10.8%) is neither justified nor clearly attributed to their quantitative nature, which may be confusing when taken out of context. Finally, the list of advantages and disadvantages covers all important points.

On the whole, the discussion provides a decent overview of stocks and bonds. Nevertheless, some of the claims would benefit from additional details. Finally, some points are confusing when taken out of the context.

References

Harms, L. (n.d.).The risks of bonds vs. stocks. Web.

Kenny, T. (2017). Differences between stocks and bonds. Web.

I am the Development Director of the Art Museum and I am currently planning a capital campaign. Not so long ago I was informed that there is a person whom I could include into my donor opportunities list for my future campaign. This person is an older gentleman, the CFO and a shareholder in a large international corporation, Mr. Stayquiet. He seems to be rather generous since he recently pledged $750000 for church building fund. The pledge was done anonymously, so technically I am not supposed to know about it. This might raise doubts concerning whether or not I should approach him as a potential donor for my museum. Yet, in my opinion, the situation does not seem that delicate.

First of all, if Mr. Stayquiet really wanted to stay anonymous, his pledge would be done without the fundraisers knowing where the money came from. Instead, one of the fundraisers, who also happens to be my spouse, ended up sharing the information about the pledge with me. This way, it seems like Mr. Stayquiet did not really try to disguise his persona. To my mind, it does not matter where I learnt the information about this gentleman – from my spouse, from a colleague, or just waiting in line at Starbucks. The fact is that potentially this person is a donor for my museum and I do not see any particular reason why I should not approach him. I know his name, I am aware about his workplace, his fondness of fine arts, and his ability to pledge. This is a good enough basis for me to conduct a focused research, look up this man in the Internet, collect more information about him, his schedule, maybe even his personality. This would provide me with advantage designing the most successful ways of approaching him and capturing his attention.

Of course, talking to Mr. Stayquiet I should never mention that I know about his pledge for the church building fund, but the fact that me and him belong to the same congregation could be rather helpful. In my opinion, approaching Mr. Stayquiet equals to dealing with any other potential donor since it does not always happen that funders come up to the raisers and offer gifts. Besides, the research of a donor takes place in one hundred per cent of cases. I am absolutely convinced that I should approach Mr. Stayquiet and encourage him to start working with our museum. In fact, I believe that sharing the same church and his interest in fine arts make him an excellent candidate for donor opportunities list. I believe that approaching this particular funder would most likely result in a great success.

In conclusion, even though I obtained the information about Mr. Stayquiet by accident, I am going to include him into the donor opportunities list for the Art Museum. The facts I know about this man make him a likely future funder for the museum, and in my opinion, an opportunity like this should not be wasted. Of course, I should not tell Mr. Stayquiet who was my initial source of information about him was as it would be unethical and tactless. Besides, it is obvious that this information could have been acquired from anywhere since Mr. Stayquiet seems like a rather well-known gentleman who does not hide his social status and position.

Non-profit organizations rely on the support of people to operate and achieve their goals. Some of these associations do not receive help from the government of commercial organizations. Thus, their need to develop an effective fundraising strategy increases. Before asking people to assist the non-profit in achieving its plans, the organization’s managers have to establish fundraising objectives that would attract attention and encourage others to become donors. For these goals to work, they need to be SMART (Sargeant & Jay, 2014). This paper aims to create fundraising objectives for the nonprofit organization Doctors Without Borders (MSF) and propose useful fundraising strategies.

Nonprofit Organization Description

Doctors Without Borders (Médecins Sans Frontières or MSF) is an international non-profit association founded in France in the 1970s. It is a medical organization that employs and recruits healthcare professionals and volunteers from all parts of the world. MSF pursues several goals, all of them being related to health care and research. First of all, MSF’s doctors respond to medical emergencies caused by human-made and natural disasters: floods, earthquakes, epidemics, starvation, and military conflicts (“Types of projects,” n.d.). Arriving at the affected locations, MSF volunteers assist people and provide medical care to them. This important activity is the most representative of the organization. Annually, MSF members travel to different countries and help people who survived hurricanes or pandemics (“Types of projects,” n.d.).

However, MSF also contributes to people’s daily care outside of emergencies. For example, the organization provides long-term support to some populations that do not have a functioning health care system in their region. Moreover, MSF advocates for these groups and demands secure access to health care for impoverished and underserved communities (“Types of projects,” n.d.). The specialists of the association work in various locations every day. They set up mobile treatment spaces in isolated areas, existing clinics, and underrepresented regions. Finally, MSF specialists continuously initiate new research projects to improve the organization’s medical programs and the overall state of global health.

Fundraising Goals

The purpose of the organization shows, which financial goals MSF establishes every year. The list of possible expenditures for MSF includes medical supplies, drugs, and nutritional supplements, water and water-processing equipment, vehicles, power supplies, communication devices, tents, and other necessary items. Moreover, the association has to cover traveling expenses and volunteers’ food and living arrangements for their missions. Such areas of work as research and advocacy also have their separate financial requirements. Materials, laboratories, testing equipment, and data gathering are a small portion of all financial needs of MSF. The organization also pays some of its members, thus needing an additional potion of revenue for the staff, managers, and directors. Finally, as MSF has some organizational facilities, it has to pay for its property accommodations and taxes.

After analyzing the information about MSF, one can see that it has a variety of expenses, each of which covers people’s support. The SMART goals of MSF should include unpredictable situations and long-term arrangements. Therefore, the first goal can be to increase the number of regular pledges and multi-year commitments by 5%. While this number seems small, it is reasonable because the organization already has a large number of regular supporters, and such a multi-year pledge requires a high level of commitment.

A second goal would be to increase the revenue from one-time donations through fundraising events in comparison to previous years. This objective does not have a particular mark because it is based on a comparison to prior years, showing how the awareness levels may improve through single donations. Finally, the last goal would be to increase funding for the most recent crisis concerning refugees and immigrants to support an advocacy project for accessible care in 2019 (“Focus issues,” n.d.). This is a continuously evolving issue; thus, a concrete number is difficult to establish, but some of the largest national projects completed by MSF amount to more than $120 million (“2016 US annual report,” 2016).

Fundraising Strategies

MSF can employ several strategies to reach its goals. First of all, it should raise awareness of the problems through various media outlets (Williams, 2013). If people see the outcomes of catastrophes and other communities’ issues, they may understand why MSF requires their financial support and donations (Bray, 2016). In emergencies, social media platforms may prove to be effective for spreading information. Annual pledges should also be marketed because they provide a source for stable revenue for the organization (Najev Čačija, 2016). Finally, as was mentioned above, fundraising events held by supporters of MSF and partner organizations can increase the number of one-time donations and allow people to communicate with each other about the issues that the world and the nonprofit face.

Conclusion

MSF is a nonprofit with a clear purpose and a variety of focus issues. Its SMART fundraising objectives should be based on both single and regular pledges, increasing stability while staying flexible to address crises. Thus, the following goals can be outlined: a 5% increase in annual commitments, more one-time donations at events than last year, and a funded project to address the refugee crisis. MSF has an extensive support network, thus making these objectives reasonable and attainable.

References

Bray, I. (2016). Effective fundraising for nonprofits: Real-world strategies that work (5th ed.). Berkeley, CA: Nolo.

Focus issues. (n.d.). Web.

Najev Čačija, L. (2016). The nonprofit marketing process and fundraising performance of humanitarian organizations: Empirical analysis. Management: Journal of Contemporary Management Issues, 21(2), 1-25.

Sargeant, A., & Jay, E. (2014). Fundraising management: Analysis, planning and practice (3rd ed.). New York, NY: Routledge.

2016 US annual report. (2016). Web.

Types of projects. (n.d.). Web.

Williams, K. A. (2013). Leading the fundraising charge: The role of the nonprofit executive. Somerset, NJ: Wiley.

Introduction

Funding a start-up is a crucial step to success; only having the right investor can the start-up reach its goals and raise income. There is a knowledge gap based on the lack of understanding of fundraising ways. What is the best choice for acquiring funding, venture capital, or private equity? To answer this question, the following objectives were set:

• To understand the difference between venture capitals and private equities
• To describe the main benefits and drawbacks of each
• To decide which one is preferable for a start-up.

Literature Review

Cremades (2016) claims that “By building the product first, entrepreneurs establish ownership, control and lead” (p. 5). This means looking for funding after having established the business plan would be much more beneficial. As a start-up founder, one can approach a venture capital or a private equity firm. The literature on the topic included materials on ways of fundraising (Busulwa, 2020; Cremades, 2016), literature describing venture capitals and private equities (Lahr, 2018; Manigart, 2017; Crane, 2018; Islam, 2018). Also, some articles on cases of successful and unsuccessful cases fundraising (Harris, 2016; Brown, 2019) were examined. All these components help to answer the research questions:

• What are the main ways of investing for an entrepreneur?
• What are venture capitals and private equities?
• How venture capitals and private equities are beneficial?

Research variables included the amounts granted by both venture capitals and private equities, how much of a start-up they will control, and what is the success rate of using each method. The research framework for understanding what the best way to fund a start-up is can be described using this scheme:

Research Design

The research was based on a quantitative design, including reviewing the cases of using venture capitals and private equities to determine the success rate. The strategy of the research was a survey, which allowed both to develop theoretical knowledge on the topic and discover the ways of practical application. The primary data involved the main features of a start-up and requirements for fundraising, as well as characteristics of venture capitals and private equities. The secondary data included statistics on cases of application of these fundraising methods. The samples were taken based on the specification and the size of start-ups. The research data was collected by way of measuring the amounts given by venture capitals and private equities and the income that followed.

References

Harris, M. (2019). Ambitious web fundraising startup fails to meet big goals. Science, 354(6312), 534. Web.

Brown, G. W, Gredil, O. R., & Kaplan, S. N. (2019). Do private equity funds manipulate reported returns? Journal of Financial Economics, 132(2), 267-297. Web.

Busulwa, R., Birdthistle, N., & Dunn, S. (2020). Startup Accelerators: a field guide. Hoboken, NJ: John Wiley & Sons.

Crain, N. G. (2018). Venture capital and career concerns. Journal of Corporate Finance, 189, 168-185. Web.

Cremades, A. (2016). The art of startup fundraising. Hoboken, NJ: John Wiley & Sons.

Islam, M., Fremeth, A., & Marcus, A. (2018). Signaling by early stage startups: US government research grants and venture capital funding. Lournal of Business Venturing, 33(1), 35-51. Web.

Lahr, H., & Trombley, T. E. (2018). Early indicators of fundraising success by venture capital firms. Web.

Manigart, S., & Sapienza, H. (2017). Venture capital and growth. In Sexton, D., L., & Landström, H. (Eds.), The Blackwell handbook of entrepreneurship (pp. 240-258). Hoboken, NJ: John Wiley & Sons.

Summary

Fundraising is a crucial step in raising capital for a noble cause/venture. This proposal focuses on the “Run for Heart” fundraising drive. This event is based on the rising cases of heart disease in young children from birth to 10 years. Heart disease is a severe condition whose treatment costs a fortune. For this reason, the organizers of this event felt the need to sensitize society on the diseases and raise funds to help children suffering from heart diseases receive the medication and care they need for a full recovery.

The “Run for Heart” fundraising event comes at a time when our country is celebrating our athletic champions. The event, which will take place in the third week of the coming month, is set to bring together at least two thousand athletic champions, sponsors, and influencers. This fundraising event aims to show the world how we can use our talents to improve people’s lives. This event is organized by medical practitioners, media influencers, and investors who have found the need to join the fight against heart disease in children.

Every person who wishes to participate in the athletic competitions will pay a sum of $20. This money will support the activities on the three-day event and save the rest in our medical support account. In addition, drinks and printed t-shirts bearing the name “Run for Heart” will be sold to every person participating, including the spectators. The event is expected to generate a minimum of $20 million. The top three participants will be rewarded with a gift worth $2000, $1500, and $1000, respectively.

The event will begin on the third day of the month and continue for three days. For security reasons, the event will happen during the day, giving participants time to rest and be ready for the next day. This event has attracted the attention of successful athletes around the globe who have decided to run not for money but to save lives. Everyone is invited to this noble cause that will transform the lives of many children and parents globally.

Marketing/Communication Calendar

With only three weeks remaining, the organizers have decided to move fast to ensure that everyone receives timely communication about the event. Everyone is assured that enough measures are put in place for the security and accommodation of every participant. The calendar below gives an outline of the events and their scheduled time. We will do our best to keep the schedule as presented. However, prompt communication will be made in case of any changes.

Sample Event Messaging

Marketing Piece (email) sent to Potential Participants (Athletes)

• To: [email protected]
• From: runforheartfundraising.org
• Subject: Invitation to the “Run for Heart” fundraising event

Hello Ferdinand,

I hope this finds you well, even as we celebrate you as our own athlete who has made our nation proud. The “Run for Heart” fundraising event will be held on the third week of next month to raise funds for the treatment of children suffering from heart conditions. We plan to have famous figures such as you grace the event and help advance our mission. A small compensation package will be offered to the winners. This event comes at a time when the country is celebrating its athletic heroes who raised our flag high in the just-ended Olympics. Having you at this event will be a big plus for us and society. If you need any clarification, reach out to us through this email.

We look forward to hearing from you soon and possibly have you in this noble event.

Thank you in advance

Regards,

“Run for Heart” event organizers.

Email Sent to a Social Media Influencer

• To: [email protected]
• From: runforheartfundraising.org
• Subject: an invitation to participate in the “Run for Heart” marketing campaign for its fundraising event

Hi Christiano,

We are proud of you as you are one of the most influential celebrities in the world. You have been ranked top influencer on Instagram, Facebook, and other social media sites. We would like you to partner with us in spreading awareness of this fundraising aimed at generating funds to help children suffering from heart conditions. Your videos on social media will have a wide viewership and consequently lead to more participants.

We look forward to hearing from you soon

Thank you in advance

Regards,

“Run for Heart” event organizers.

Day–Of–Event Message Sent to CNN Head Office

Hello, this is to remind you of the “Run for Heart” athletic competitions happening at the national stadium. Remember to air them on your channel for at least 6 hours starting from the official launch today, and throughout the three days, it will be happening. Food, accommodation, and security will be provided for your teams at the stadium. Your channel is very popular and may increase our chances of receiving donations from well-wishers.

Thank you.

Sample Fundraising Messaging

Donation Request Letter

“Run for Heart” event organizers,

Edensville Towers,

New York, NY 1204.

September 27, 2021.

Ms. Gomez Selena,

123 Top towers,

NY 10465.

Dear Ms. Gomez:

We, the organizers of the “Run for Heart” fundraising event, request your donation to support the event and generate funds for our medical account for children suffering from heart diseases. As you may already know, heart diseases have increasingly affected people of all ages and races. Our mission is to help young children who are in dire need of specialized treatment for heart diseases. We accept donations from all people in all forms; cash, electronic, and cheques. You can send your contribution directly to the mobile money transfer numbers dedicated for this event (the numbers are displayed at our offices and you can call to ask for the numbers at any time) or visit our office indicated above. Your contribution is highly appreciated and will be appropriately used. We encourage honesty, integrity, and transparency so we will give a financial statement showing funds allocation. You can also invite your friends and colleagues to share in this noble cause. Thanks in advance for your kind contribution and all-around support.

Sincerely,

ANK

The “Run for Heart” event organizers.

Thank –You- For- Donating Letter

“Run for Heart” event organizers,

Edensville Towers,

New York, NY 1204.

September 27, 2021.

Ms. Gomez Selena,

123 Top towers,

NY 10465.

Dear Ms. Gomez:

We, the organizers of the “Run for Heart,” would like to sincerely thank you for your generous contribution to our fundraising event held last week. You have touched the lives of many young people with your kindness. You have set an example to many young people who would want to share in such noble missions as these. We understand that with the present economic situation, you had to sacrifice some things to contribute to this event. We look forward to more cooperation with you. We also appreciate your support in increasing awareness of this event to those around you. We received many inquiries for information and financial support from well-wishers globally. We believe that you are one of the reasons why so many people turned up for the event.

Sincerely,

ANK

The “Run for Heart” event organizers.