Category: Fitness

The time after the rigorous lockdowns amidst the COVID-19 pandemic presents a great market for fitness trackers. Without access to proper equipment, impacted by the possible mental issues, the average US young adult is likely to invest in proper workout gear and assess the current body condition. Thus, the target audience is young adults with moderate to vigorous physical activity. They possess relatively free disposable income and experience the most physical and motivational effects of using a device (Nuss et al., 2021).

As for the prototype, the Fitbit device can be used to assess the risks, being one of the most competitive products on the market with good results for productivity and motivation of the customers, which leads to greater satisfaction with the product. According to the study by Alley (2022), the participants increased their physical activity level by 59 percent.

During the pandemic, the use of social media platforms skyrocketed, boosting e-commerce sales. Thus, the tried-and-true e-commerce tools, including social media ads, sponsored posts, and a dedicated website as a direct distribution channel, would be the best strategy for marketing and supplying the product to young adults, the prime users of such mediums. As Sondhi (2021) notes, the marketing power of users and influencers in the wellness sector is great, 71% consumers are more likely to buy after a social media referral (p. 155). Through this strategy, the risks are relatively minimalized as it considers all the aspects from customer to market trends.

References

Alley, S. J., van Uffelen, J., Schoeppe, S., Parkinson, L., Hunt, S., Power, D., Waterman, N., Waterman, C., To, Q. G., Duncan, M. J., Schneiders, A., & Vandelanotte, C. (2022). The Effectiveness of a Computer-Tailored Web-Based Physical Activity Intervention Using Fitbit Activity Trackers in Older Adults (Active for Life): Randomized Controlled Trial. Journal of Medical Internet Research, 24(5), e31352.

Nuss, K., Moore, K., Nelson, T., & Li, K. (2021). Effects of motivational interviewing and wearable fitness trackers on motivation and physical activity: A systematic review. American Journal of Health Promotion, 35(2), 226-235.

Sondhi, M. (2021). Social media influencers and consumer purchase decision with special reference to beauty and wellness products: a study of millennials in Pune. International Journal of Modern Agriculture, 10(2), 153-161.

Functional fitness refers to exercises that train and improve the bodys ability to perform functional movements and tasks used in everyday life. It focuses on teaching multiple muscle groups at once and mimicking real-life activities, like lifting, bending, and reaching, that is important for simple functions rather than isolating specific muscles. The goal is to increase overall strength and improve the ability to perform daily activities with ease and without injury (Allakhverdiev, 2020). Additionally, functional fitness aims to improve the bodys balance, stability, coordination, and proprioception, which are crucial for injury prevention and improving the overall quality of life.

When developing a functional fitness program, key steps include a thorough assessment of the individuals current fitness level, setting specific goals, and tailoring the program to the individuals needs, taking into account any medical conditions or injuries. Consultation with medical professionals, such as a physical therapist, is crucial to ensure that the program is safe and appropriate (Allakhverdiev, 2020). They will provide guidance on any restrictions, limitations, and safety guidelines that need to be considered. In addition, consistent check-ins and follow-ups with the medical professional will be done to ensure that the individual is progressing safely and effectively.

A congenital disability is a condition that is present at birth, such as cerebral palsy or Down syndrome, while an acquired disability is a condition that develops later in life, such as a spinal cord injury or a stroke. A congenital disability is something that a person is born with, while an acquired disability is something that occurs later in life. This means that a congenital disability is a lifelong condition, while an acquired disability may be temporary or permanent. Individuals with congenital disabilities may also have unique physical and cognitive needs that must be considered when designing a functional fitness program. It is essential to take into account any special equipment or modifications needed for exercises and to work closely with medical professionals to ensure that the program is safe and appropriate for the individual.

Designing a comprehensive, non-medical, post-rehabilitation exercise program starts with a thorough assessment of the individuals current fitness level and specific goals. It should then be tailored to the individuals needs, taking into account any medical conditions or injuries. It should include exercises to improve strength, flexibility, and cardiovascular endurance, and it should also include activities that help to improve balance and coordination to prevent falls and injury (Allakhverdiev, 2020). Regular reassessment and adjustments to the program will ensure progress is being made. Furthermore, its essential also to include activities that a person enjoys to increase engagement and motivation and set incremental, achievable goals to track progress.

A therapeutic exercise program provides a wide range of physiological, psychological, and social benefits. Physiologically, it can improve cardiovascular health, strengthen bones and muscles, and aid in weight management. Psychologically, it can improve mood and reduce stress and anxiety. Socially, it can provide opportunities for social interaction and can lead to an improved sense of self-esteem and self-worth. Additionally, it can contribute to overall well-being by promoting independence, self-reliance, and self-esteem. Furthermore, regular exercise has been shown to improve sleep quality, boost energy levels, and even boost cognitive function, making it a vital tool for an overall healthy lifestyle. Furthermore, therapeutic exercise programs can also have a positive impact on general mental health and wellbeing. Regular exercise has been shown to reduce symptoms of depression and anxiety and improve overall mood. Additionally, regular exercise can also improve self-esteem, body image, and self-worth, which can be especially important for people who may have physical limitations or disabilities.

Reference

Allakhverdiev, S. I. (2020). Optimising photosynthesis for environmental fitness. Functional Plant Biology, 47(11). Web.

Phase of Warm-Up	Picture of Activity	Type of Activity	Reps; Hold Duration; Intensity; Total Time	Purpose; Rationale
P1- Core Temp Raise		Skipping	1 min	Preparing the body for exercise. As the body temperature increases, a person loosens joints and improves blood flow to muscles.
P1 Core Temp Raise		Jumping Jacks	30 reps (1 min)	Because the patient does not like cardio, this exercise can help to increase the temperature and prepare the body for weight train.
P2- Stretching		Hip extensions (active stretching)	10 reps 2 sec/rep= 20 sec total	This exercise makes muscles more pliable and helps to avoid injuries. Because of the weight train, there is a need to prepare hips for stress.
P2  Stretching		Lunges (active stretch)	5 reps each leg 4 sec/rep = 20 sec total	There is a need for active stretching before the main workout session. Lunges help to prepare muscles and boost effectiveness.
P2- Stretching		Side leg swing (active stretch)	5 reps each leg 4 sec/rep=20 sec total	Helps to avoid hips traumas, stretches muscles, and increases the overall flexibility of the client, which is vital for further workout session and exercises.
P3  Intensity Connector		Push-ups	Set 1  7 reps Set 2  7 reps Set 3  7 reps Workout  3×7 1 set=40 sec + rest = 3 min total	Push-ups are selected to prepare the client for further intensive exercises. 3 sets 7 repetitions each provide an appropriate level of stress and make muscles of the back, arms, shoulders, and breast ready for the following work.

In general, the following warm-up structure can be offered regarding the personal characteristics of a client and her preferences. The main factors that impacted the choice of exercises are low-energy levels and interest in strength training. Additionally, Joys free periods and available time were considered. The whole warm-up session is shot as it takes 6 minutes, but it can be viewed as sufficient enough to prepare her body for the following training and help to avoid serious traumas or injuries.

Skipping is used to increase core body temperature that will lower the activation energy rates of chemical metabolic reactions, reduce muscle viscosity, and increase the sensitivity of nerve receptors. The body will also gradually prepare for the activity. Moreover, synovial fluid will start to lubricate joints, and it will help to avoid traumas.

The primary rationale for using jumping jacks remains similar to the previous one. This basic exercise helps to make muscles more flexible, make the heart work faster, and be ready for the workout session presupposing weight train. 30 repetitions during 1 minute will be enough for Joy regarding the state of her health and the overall purpose of the given plan.

The stretching phase starts with the hip extensions, 10 reps, 2 seconds for each. The given step is vital for the whole session as exercise belonging to it helps to make muscles more pliable and ready for stress. At the same time, hip extensions are sufficient for individuals who will engage in weight train as legs are prepared for new exercises.

Lunges are selected as a useful element of active stretching. Before the main workout session, Joy has to prepare her muscles and guarantee that they have enough blood and oxygen. Moreover, lunges help to boost the effectiveness of the whole process because of the better work of various muscles and their preparedness for prolonged periods of physical activity. Lunges can be easily performed by Joy; however, at the same time, they are useful in stretching.

The final exercise of a stretching phase is sided leg swing of 5 repetitions of each leg, 20 sec total. The rationale for the use of this method is its positive effect on muscles and significant reduction of possible hip traumas, injured muscles, and contributes to better flexibility of limbs. In such a way, the stretching section should be ended by this very exercise as it helps to move to the next step.

Finally, the warm-up session should be ended by push-ups as an intensity connector. There are 3 sessions, 7 repetitions each, 1 minute total. Push-ups are rather difficult exercises that will make the patient ready for the following workout and make the main groups of muscles work better, which is vital for the whole workout session.

In such a way, the following warm-up session consisting of outlined exercises can be recommended for the patient as it will help to increase the body temperature, make muscles more flexible, improve the blood flow, and boost outcomes. Additionally, the warm-up will improve the mental preparedness of the client for the would-be session. The timeline is also appropriate for a client as the proposed schedule is flexible and does not demand much time.

Cool-Down

The cool-down is also important for any physical activity as it has several positive effects on the body. First, this phase can help the body to recover after stress activity and enter its normal state. During this period, the heart rate becomes similar to its pre-exercise showings. The blood pressure becomes stabilized and also becomes normal. If a person stops too fast and avoids the cooling-down phase, he/she might feel sick and demand special help. Additionally, during this very period, the generation of lactic acid becomes reduced. In such a way, warming up and cooling down can be considered two opposite kinds of activity vital for a person who performs physical exercises. As against the first aspect, which is aimed at the preparation of the body for stress, increase in temperature, blood flow, and pressure, the second phenomenon is needed to make the transition from active to inactive phases less stressful and avoid fast breaks that might precondition substantial harm to the health. Muscles should be returned to their standard resting lengths, which will speed up the recovery. Coaches and practice research do not have a single approach to this issue; however, it phase should be present in all sessions. Additionally, cool-down does not presuppose a specified quantity of repetitions or some stretching time. The whole course should be about 5  7 minutes to guarantee that the body will be able to recover.

For the given health, the following C-Do activities can be offered:

1. 3 minutes of exercising at a lower intensity. Will help to focus on deep breathing and return to a normal heart rate.
2. Stretching. This phase is useful both during the warm-up and cool-down periods. During the C-D phase, long hold free static and PNF stretches are primarily used. PNF is employed to modify neuromuscular processes and the response of receptors.
3. Walking. A classic and one of the most effective C-D exercises that ensure a gradual transition from active to passive phases. After the high level of physical load, a walk can help to restore the usual heart rate, aspiration, blood pressure, and temperature. Another advantage that it is easy to perform and does not demand any additional activity. For this reason, it is recommended for Joy.

Barriers and Facilitators

Several facilitators should be mentioned regarding the proposed program. Thus, the accessibility of equipment can be taken as one of the advantages of this program. The nature of all warm-up activities listed above presupposes that there is no need for any complex or expensive equipment. All exercises of the stretching phase can be performed at home by using a rug and some elements of furniture. For more complex activities that include strength training, some additional equipment might be needed; however, it can be found in any gym, which proves the fact that the accessibility of equipment is one of the facilitators.

In many cases, clients might fail to engage in physical activity because of the lack of knowledge about the exercises that might help them to improve their state and the absence of the needed equipment. It might serve as a serious barrier to recovery and training. However, in this case, the simplicity of the offered schedule and elements of the warm-up phase demonstrate that the accessibility of tools can serve as a facilitator by providing the person with an opportunity to engage in the outlined activities and feel better. Additionally, the recommended exercises are not difficult, and their basic description will be enough to acquire the idea of how to do them.

One of the possible strategies to guarantee that the given aspect will serve as a stimulating factor presupposes the correct assessment of the current clients needs and available resources such as time and money. Regular physical exercise might be unaffordable for individuals because of their inability to pay a coach or buy a membership. Additionally, because of work and family issues, the person can fail to devote time to activities if they are too lengthy. Communication with a client to figure out the best possible approach can help to solve this very problem and design the action activity plan that does not demand any specific equipment, time, and can be affordable.

Introduction

The health and spa tourism focuses on addressing the issue of body fitness and the means of keeping oneself health. This tourism industry is growing at an alarming rate in the world today. This is to keep the pace with the growing new age and revamp the traditional health measures. With the ever increasing work related stress, people have realized the need to take care of their bodies and are looking for measures of keeping their bodies fit (Hall 1999, p.56). This demand is adequately met by the health and spa tourism. This is the key drive in the growth of the spa and tourism industry. People have found this kind of tourism as better substitute for other leisure activities because of the benefits it gives their life. It is a good relief from work related stress. People need to be detached from daily work stress so that they can have some rest and regain their work capacity to improve productivity. They therefore need to go for rehabilitation holiday. The spa and health tourism meets all these needs.

This essay seeks to vet the target market of the health and tourism and why they choose to engage in this kind of sector. It also evaluates the challenges that this sector is likely to face in the next decade.

Health and Spa Tourism Target Market

The target market of health and spa tourism is skewed towards the product that the industry offers like restaurants and medical centers. People gain interest in these products depending on their needs and the extent to which the product meets them. The other facilities offered by the industry include art clubs, mineral water pools and the pool bar among others. The first group of the health and spa industry is the people working in high and stressing positions in organizations. This is the category of people who face daily work stress because all challenges facing the organizations are resting on their shoulders (Yeoman 2008, p.48). They work for long hours and get little time to rest. The spa and health industry targets to satisfy these people during their leave time. There are a lot of facilities that will enable them rest and regain their capacity and strength.

The other target group is employees of big businesses and corporation. This group enjoys the spa facilities because their employers take them to spa and pay for them to use the spa facilities. This is giving them a brake for relaxation and rest after heavy and hectic work. This is meant also to energize them and relief them of work stress. The health and spa treatment also helps these people to keep their bodies strong and health so that they can serve their employers for a longer time and be more productive. (Jons 1996, p.34)

Businessmen who travel most of the time to different parts of the world or locally are also part of the target market. These people spend most of their time travelling and to keep their bodies fit and health, they need special treatment which health and spa tourism is dedicated to offer them. This tourism treatment will give them rest and make them recover from worn out and fatigue. The young professionals who at their early age are having a lot of stress and are looking preventive services are also targeted. This group is looking for preventive services that will prevent their body from being impaired by stress which might otherwise affect their lifestyle and their productivity in life. There is dire need for these professionals to keep their body fit at their early stage in life so that they can remain productive for a long time. People who need spa services and facilities like mineral water pool, art pool et cetera and would comfortably pay for them are targeted. This represents every individual who would like to use and pay the spa services for relaxation. (Melanie 2008. P.32). These are people who just feel that they need to keep their bodies fit with by visiting health and spa facilities. They are the people capable of meeting the spa charges for use of its facilities.

The young families with children aged below 15 years are also targeted. There are facilities that re appropriate for this category of people like the kindergarten and restaurants. Also entertainment facilities are provided. There are facilities for kids entertainment. They can enjoy other facilities like medical center pool. Families with children with of age above 15 who would use facilities like bar pool; medical pool and some organized entertainments are part of the target market. They can al so use other facilities like hotels and art club. This is because their age allows them to have access to these products. The health and spa tourism makes these products available so that they can attract couples with children above age 15 (Johnson 1997, p. 56). They can take their children during holidays to spa facilities for relaxation after a long period of study in school.

Products like beauty shops are fit for couples who do not have children and are also part of the target market. They also enjoy other products like pool bar; restaurant and art club like any other group. They observe a moment of relaxation and rest as they prepare to have children. They are also relieved of work stress. They keep their body fit through dual massage and other kinds of treatment (Melanie 2008, p.37). This is the group that visits the spa most frequently and they boost the health tourism industry. There are those families wishing to escape the city polluted air and congestion. These people find rest in the health and spa industry. They go to a place with fresh air and calmness, and holiday treatment. The other target group is for those people who do not live near the spa products but would like to enjoy them. They have a chance to get entertainment and healthy treatment that do not exist where they stay. They can reap the full benefits of this special tourism sector.

According to Williams (2004) the young people in the local areas who do not have access to health entertainment look for satisfaction from spa center. The industry targets this group because it has the biggest number of people who need the products most. It is clear that the health and spa industry tries to accommodate all kinds of people and makes quality products available to them.

The choice of the target market of health and spa industry may not be achieved because of a number of factors:

Firstly, the social status of people affects the choice of the target market of the people. Social stators indicate what people consider as important in their social life. There are those who do not value tourism at all. This is the group that will never use the products of health and spa tourism. To them it is a waste of time and resources to go and be massaged, entertained and other beliefs. Social stators can also be factors outside a person that drives him. What the person values externally.

Hall (2000) argued that the size of the family also affects the market of health and spa tourism industry. When the family is small, it becomes easier for them to visit the spa centers. This is because it may become very expensive for the family to go out together and have fun in the spa centers. The economic stators of the people are another hindrance. The poor families may have the will to visit the spa centers but they do not have the means. Their income level may only cater for basic needs of the family and have nothing left for entertainment.

The married people will visit the spa centers when they do not have children. When the children come, they concentrate on bringing up the children and do not have time for entertainment. Their social needs also changes.Married couples who do not have children are visits the spa centers most frequently. This is because their social needs are at the climax. They seek to please each other. Due to the medicinal springs provided by the health and spa tourism industry, the sick will tend to visit the spa centers than those not sick.

Why People Choose Health and Spa Tourism Industry

People prefer to engage themselves in the health and spa tourism industry because of the products that the industry offers. To most people especially those who live far from the spa centers do not have any other place where they can go and have treatment they can get at spa centers. They therefore come to spa centers to look for healthy entertainment and other kinds or products. People will need relaxation after working for long hours. Spa centers offer a comfortable place for one to relax and exercise to regain strength after working for a long time. Most of the people like the businessmen who travel for long distances have their destination at the spa center where they relax and rest before they go to work again (Melanie 2008, p.42).

After long working hours in a busy working environment and having a backlog of things to do, people need to rest in order to relieve stress. They choose the spa centers because it offers the best facilities where someone can rest in a calm environment. This way they regain strength get ready to work again having relieved the stress. The sick and those who want to prevent themselves from any kind of sickness visit the spa centers most frequently. This is because they can get the spas healing power from the mineral water springs. They find the spa center the best because there is all they need to meet their needs. They visit for healing power and the preventive measures. The spa centers also provide people with the weight loss facilities. This enables people to maintain a reasonable body weight. People with unregulated body weight have problems even with functioning of their body. They therefore need to reduce their weight i order to become effective and health (Richardson 1996, p.27). The health of ones body depends on ones weight. The heavy weight people are vulnerable to a lot of diseases. At spa centers, people are provided with measured and recommended devices for weight loss.

For purposes of body fitness and exercise, people trust and prefer spa centers (Murphy 1985, p.67). People are engaged in proper exercise that will keep their bodies fit. The exercises are done the right way with proper direction to ensure that they help the body. People also visit the spa centers in order to run away from the news theta are nor helpful. At spa, there is cool and silent environment that allows people to keep away from the news that are not beneficial to the person. The other reason why people choose the health and spa tourism is the quality of the products offered. Since people look for and pay for quality, they choose the industry because it offers the quality they look for. Therefore, people choose to visit the health and spa industry due to various reasons that are helpful to them.

Challenges that the Health and Spa Industry are likely to Face in the next Decade

Although the benefits of Health and Spa industry are many, there are also challenges that the industry face and is likely to face in the next decade. Firstly, according to Smith and Duffy (2003) the main challenge is to serve the customers to satisfy them and exercising due diligence. In this industry, customers expect to be served the way they want that is in most cases beyond what the industry requires. For instance, for massaging and other bodywork treatments the customer should be served in a way that will satisfy him fully. Sometimes meeting the customers satisfaction is challenging. Flexibility is another challenge. The customer may change the time they were supposed to come for the service. The industry servants and the industrys management must be flexible enough to accommodate the inconveniencing nature of the clients (Melanie 2008, p.46). Unless the industry goes the way of the customer, it will lose the customer which is hard to regain. The industry must therefore be able to adjust according to the needs of the customer and what they request.

The industrys presentation to the guests is also a challenge. The industrys staff representing the industry to the guests must be corporately and professionally dressed. The way they gloom and communicate to the customers must be very professional in order to attract more customers and retain those that exist. One may dress in a way that will displease the customer and that is what the customer will get the company is because the employees represents the company and they do every thing on behalf of the company (Richardson 1997, p.32). The customer believes that a well dressed company will also be able to dress them well in terms of the services it will offer them. For a badly gloomed company, the service they will offer will also be believed to be bad. To serve many customers in a queue especially for massaging is tasking. For instance performing massaging to many people is not a simple work. The therapists are supposed to have the stamina to perform the job. Most of the times the stamina is lacking and this translates to customers being dissatisfied. Ritchie & Adair (2004) argued that the industry has to look for therapists who are able to overcome these challenges otherwise the company will have a lot of problems of companies complaining being dissatisfied. Maintaining the customer is the main challenge in this case.

The spas treatment room must be equipped with all the equipment necessary (Dickman 1999 p.48). These equipment are very expensive and also the cost of maintain them is also high. Skilled professionals are also needed to perform the job. To hire these professionals may also be very expensive. It is therefore challenging to remain profitable through out while still incurring these huge costs. The customers may not be willing to bear this cost within the price charged. The business may end up being unprofitable. This is a challenge that needs to be addressed soon before many companies are locked out of the business. There is lack of diversity in the Health and Spa industry. The Spa owners should diversify and come up with a variety of services in order to increase the profitability. They should also work out a strategy that will reduce the operating costs. This way the industry will be more profitable and will be able to lower the huge cost of installing and maintaining the equipments. If the company manages to cover these costs, the company will be able to make a lot of profits and stay in business for a longer time.

According to Ross (1998), in the events of economic down turn, the tourism industry is also affected like any other sector. The spa owners are forced by situations to review their strategies even before they work out the one they already have. This is also a costly exercise and also delays the growth of the industry. During the economic crisis people do not have money and therefore they do not visit the spa centers. This makes this tourism sector to incur huge losses and also drag their growth. Also in the events of political unrest in a country, tourism industry is the most hit sector in the world. This is because the foreign tourists that might have interest in the spa services will fail to come alleging that there is no enough security (Poon 1993, p.45).

The Health and Spa tourism sector is also faced by shortage of competent, well qualified personnel to carry out the services. This shortage is due to the increasing growth of the industry without a match of trained personnel. This challenge is making them unable to serve well the growing industry.

The other challenge is lack of strong quality service control. This is making the services to be inconsistent and this may cause some customers to hate the product. According to Craig & French (1994), the spa owners must be able to come up with strategies that will ensure there is consistent quality service given to customers. This will help the industry get many customers and be able to maintain them by offering them quality service. What the customer value most is the quality that they pay for.

The other challenge is lack of initiative on the side of the employees. The employees do not take the initiative in the job (Ross 1998, p.46). This is because they are not motivated and they are not given the incentives. The spa owners should motivate their employees so that they can love their job and they can take it as their own responsibility to ensure quality service is given to the guests. The employers should appreciate the employees effort and encourage them to do better than they have done.

The other main challenge is loss of employees who go to look for other well paying jobs. Although it is hard to satisfy the employees, something should be done in the Health and Spa industry in order to maintain a team of qualified and experienced employees.

In the long run, the cost of hiring new employees is much higher than the cost of maintaining the experienced old employees.

The other main challenge is lack of awareness to the consumers about the products offered by the Health and Spa Tourism sector. The company needs to do a lot of publications in order to create awareness to the people about what they offer (Ross 1998, p.43). This will increase the number of people who will be consuming the product. People might never know the product unless they are told that the product is there. Advertisement is the most effective method of creating awareness about the products offered in the market. The industry should therefore work on the level of awareness of their product to ensure that they are known by as many people as possible.

With the growth in the Heath and Spa tourism, the existing infrastructure cannot contain the growth. The industry need to improve their infrastructure and build new ones in order to be able to accommodate the increasing number of customers (Richardson 1997, p.34).

The other challenge is lack of product development. The product offered by the industry is not recording any growth. The product should be developed and new products should be come up with so that more and more customers may be attracted to the industry (Melanie 2008, p.47). Product innovation and creativity is needed. The new product to be come up with must be unique in the market so that it can win a big market share. In some countries the Health and Spa tourism is facing financial shortage and that explains why they have not been able to market their products. The governments should support this industry with finances for them to be able to expand and market the product.

In conclusion, the Health and Spa Tourism is growing at a very high rate in the world today. The governments should invest heavily in this industry as a way of creating employment opportunities to the citizen. The Spa owners should improve the quality of services they offer and also and also address the other challenges pacing the industry.

Reference

Craig, S. & French, (1994) Learning to Live with Tourism. Pitman, Melbourne.

Dickman, S. (1999) Tourism an Introductory Text, 3 rd Ed. Melbourne, Oxford University Press.

Hall, C. (2000) Tourism in South and Southeast Asia: issues and cases. Oxford. Butterworth-Heinemann.

Hall, C. (1999) Introduction to Tourism in Australia 2 nd Ed, Melbourne. Longman.

Johnson, D. (1997). Introduction to Travel and, Tourism. Australia. McGraw Hill.

Jons, P. (1996), Introduction to Hospitality Operations, London: Cass.

Melanie, K. (2008). Health and wellness tourism. Hungary. Butterworth-Heinemann.

Murphy, P. (1985). Tourism: a community approach. New York. Methuen.

Poon, A. (1993). Tourism, Technology and Competitive Strategies. Wallingford. CAB International.

Richardson, J. (1996). A history of Australian travel and Tourism. Melbourne. Hospitality Press.

Ritchie, B. & Adair, D. (2004), Sport tourism: interrelationships, impacts and issues, Clevedon. Channel View.

Ross, G. (1998). The psychology of tourists. 2^nd.Ed. Melbourne. Hospitality Press.

Smith, M. & Duffy, R. 2003. The Ethics of Tourism Development London. Routledge.

Williams, S. (2004).Tourism: critical concepts in the social sciences. New York. Taylor & Francis.

Yeoman, I. (2008). Tomorrows Tourist: Scenarios and Trends. Oxford. Elsevier.

Introduction

These days more and more people become members of health clubs and fitness centers. People who have businesses in the spheres of human health and beauty prosper in the 21^st century where men and women are preoccupied with these issues. The popularity of health clubs and fitness centers increases daily and, especially, in spring and summer when people need their beauty and health most of all.

These days, there is hardly a person who has never heard about eating disorder problems and famous brands of training simulators used for body perfection. The main causes of the unbelievable popularity of health clubs and fitness centers are environmental degradation which causes health problems, as well as technological development and absurd standards of beauty which cause both health problems and peoples dissatisfaction with their looks.

Discussion

Environmental degradation

Firstly, health clubs have become more popular due to environmental degradation. Environmental pollution leads to numerous instances of asthma, bronchitis, heart threats, skin abnormalities, and other diseases. Air and water are the most exposed to environmental pollution, and, unfortunately, they are the most necessary for the normal functioning of the human organism. People, no matter how much they want, cannot prevent themselves from breathing in the contaminated air. Partially, they may avoid it by using purifiers at home, but they cannot escape it, because they have to go outside. Exposure to diseases makes people turn for help to health clubs, where they can go through preventive measures or cure the diseases they already have; this is why the popularity of health clubs increases.

Absurd beauty standards

Moreover, fitness centers have also become popular, because absurd standards of body proportions make people doubt the beauty of their bodies. Watching television and especially fashion channels makes some people, earlier only women, but now men as well, depressed. It is hard to explain to society that not everybody can look like a star or a model whose day consists only in taking care of his/her body and face. However, people still strive for perfection, at least in order not to stand out from the rest of the population. This makes them buy a membership at fitness centers and, simultaneously, increases the popularity of the latter.

Technological development

Finally, the number of both health clubs and fitness centers increases because of technological development. Society became so developed technologically that people can spend the whole day on the couch switching TV channels, listening to the stereo, eating, drinking, etc. without even having to stand up. Such a way of life leads to problems with weight and, correspondingly, health problems. This makes people turn to the health clubs where they hear that their problem is in the excess weight, rather than in damaged health. Then they turn to the fitness centers where they deal with both the problems at once. Thus, the popularity of health clubs and fitness centers increases since more and more people have problems with weight and health due to their motionless way of life.

Conclusion

In sum, environmental degradation, absurd standards of beauty, and technological development increase the popularity of health clubs and fitness centers. Environmental pollution causes numerous diseases, making people turn for help to the health clubs. Beauty standards used for models make ordinary people buy a membership at fitness centers where instructors make models from them. Lastly, technological development causes obesity and health problems, which increases the popularity of both, health clubs and fitness centers.

Introduction

Body fitness involves the wholesome health fitness of a person, which is conventionally portrayed by ones physical appearance. A global health study in the United States of America exemplifies fitness by critically detailing the factors associated with the health fitness of a different population in different countries, both developing and developed countries across the world. The main weakness of the article is that it tackles a few factors that determine health fitness; however, its strengths lie in the critical information it offers on understanding the current literature, updates, and information concerning health fitness.

Analysis

Poverty

According to the article, poverty-stricken populations experience extremely poor health fitness especially in the developing countries where many populations live below the poverty line. Poverty leads to poor nutrition, lack of access to clean drinking water, and generally poor living conditions in which most of the basic needs go unmet over a long period (Arbatov, 2007, p. 65). Poverty, therefore, positively correlates to ill health, frequent occurrence of diseases, and low life expectancy as prolonged illness can cut ones life short.

Educational attainment

Education determines good health largely as it gives the limelight on matters of nutrition, hygiene, and physical exercise as indispensable ingredients of quality health. According to the article, in countries, especially in the developed countries where basic education is mandatory, populations experience quality health and prolonged life expectancy simply because educational attainment has improved health knowledge and thus peoples health is improved.

Population growth

High population increase, especially in the developing countries, increases chances of poor health and, therefore, results in poor health fitness. In a high population, there is overcrowding and overstretching of health facilities, and this leads to poor provision of health services, which consequently results in poor health fitness as only a few, who can afford expensive health services elsewhere, will live healthily (Cohen, 2008, p. 89). Population growth in urban slums, which are mostly inhabited by low-class people with poor living conditions, results in poor health fitness courtesy of the poor living conditions. Moreover, increased population growth leads to the development of new challenges such as inadequacy of the healthcare workforce as the people seeking health services keep on increasing with an increase in population (Ksiazek, 2003, p.97). This inadequacy causes delayed health service provision leading to prolonged illnesses hence poor health fitness among many people in a population.

Spread of western lifestyles

The encroachment of western lifestyle to developing countries has led to the emergence of diseases once known and experienced in high-income countries. For instance, conditions such as obesity were only known to occur in western countries as people can afford the necessary diets and nutrients while, on the other hand, doing little or no physical exercise (Cao, et al., 2009, p.257).

Environmental and climatic changes

Adverse environmental and climatic changes in some countries pose a health threat as societies are affected both economically and socially. High temperatures favor the development of habitats for many diseases vectors like mosquitoes, which transmit malaria, and thus affect the health fitness of those living in such areas (Narayan, 2010, p. 198). Floods, on the other hand, pose a health problem as such conditions can cause the rapid spread of deadly diseases such as cholera and dysentery.

Conclusion

The article on global health highlights the crucial factors affecting health fitness; it outlines them with clarity. These factors continue to be a powerful determinant of health and disease to many nations across the continents as they have their impacts on societies. However, the article failed to exploit the many available factors that affect health fitness, which underscores the articles greatest weakness.

Reference List

Arbatov, A. (2007). Human Population Grows Up. Scientific America, 5(2), 64-65.

Cao, B., et al. (2009). Clinical Features of the Initial Cases of 2009 Pandemic

Influenza A (H1N1) Virus Infection in China. The New England Journal of Medicine, 9(6), 257258.

Cohen, J. (2008). Make Secondary Education Universal Nature. Oxford: Oxford University Press.

Ksiazek, T. (2003). A Novel Coronavirus Associated With Severe Acute Respiratory Syndrome. Manchester, Manchester University Press.

Narayan, K. M. (2010). Global Non-Communicable DiseasesWhere Worlds Meet. The New England Journal of Medicine, 11(7), 196198.

Introduction

A persons health is very important and should be taken care of at all costs. While many factors affect a persons health, nutrition and fitness habits are among the major contributory factors. Nutrition habits are very important since what we eat is the chief determinant of our health. Our body also needs exercise to be in a position to utilize the food that we eat appropriately. Since I know the importance of good nutrition, I practice good nutrition and fitness habits.

First and foremost, I always eat a balanced diet because the body requires all three classes of food in the right proportions. Every meal that I take especially the main meals must contain protein, carbohydrates and vitamins. Moreover, since I like taking snacks, I make sure that I eat healthy snacks that include vegetables and fruits. I take water regularly and to enhance the same, I always carry enough clean drinking water in my bag so that I can access it every time I need it. There are some snacks that I decided to eliminate from my diet since they have little benefit in the body. For instance, I rarely take sugary snacks and beverages since they are not very healthy and are great contributors to nutrition and health problems.

For fitness purposes, I always get involved in moderate exercise. For example, it is my habit to jog in the morning for around twenty minutes before embarking on my daily activities. In addition, whenever I get a chance, I also engage in other sports like swimming once a week. Walking briskly is also a fitness habit that I have adopted as it is very important.

Health Risks Caused by Obesity

Obesity is a condition that arises when the body mass index turns out to be thirty or more. It generally refers to a condition where a person has more weight, greater than what is healthy for a particular height. Obesity is a health hazard because causes many diseases and health conditions like heart diseases. Some conditions linked with obesity are serious risk factors of various heart diseases. It is more likely for people suffering from high blood pressure and high levels of cholesterol to develop heart disease and both conditions are associated with obesity as studies of Insel & Roth, (2007) indicate.

Type 2 diabetes also known as non-insulin-dependent diabetes mellitus is a condition that is characterized by the bodys inability to control sugar. It is also common among obese and overweight people. Moreover, several types of cancer are closely linked with obesity like cancer of the cervix, breast, gallbladder, uterus, prostate, colon, and ovarian cancer, to mention just a few. Some conditions like sleep apnoea are more common among obese people. Other health risks closely tied to obesity are inclusive but not limited to conditions like osteoarthritis, gout and gall bladder (Centers for Disease Control and Prevention n.d ).

Three New Fitness Habits that can be Incorporated in my Lifestyle

Walking is one of the fitness habits I can incorporate into my routine. Experts explain that even a twenty-minute walk in a day can make a great difference since walking is a form of exercise. Instead of driving and sitting down, I would be spending some time walking because when I am busy, I do not get time to practice regularly. Since I spend most of my time seated, I will avoid playing games that spend less energy like computer games. Instead, I will incorporate exercise habits like bike riding and leg lifts given that they are more appropriate and makes someone lose more energy (Insel & Roth, 2007).

Fitness habits are very important because they will contribute greatly to improving my health. To begin with, exercise is very important since it increases someones strength. For example, some of the exercise habits like lift ups are very important in strengthening ones muscles thus increasing body strength. In addition, exercises like running, walking and bike riding are very important in improving body flexibility. Lastly, the exercise habit will also help to improve the bodys endurance. The above habits are very important in burning excess body fat and the same is very important in improving and increasing endurance.

Nutritional Habits to Be Incorporated In My Lifestyle and Their Benefits

First and foremost, I will incorporate a balanced diet in all my meals. Most importantly, I will ensure that I eat the right proportions as highlighted in the food pyramid. Secondly, I will make sure that I will be eating in moderation because there is no bad food as long as it is eaten cautiously. For instance, I have been avoiding taking sugary beverages and since they are not all that bad, I will incorporate them in my meals but in moderation. Lastly, I will be making more healthy food choices. For example, it is important to eat healthier foods than to eat foods of low nutrition value. Instead of eating highly processed and polished cereals, I will be eating whole grains and unpolished cereals.

The new nutrition habits will improve my health greatly. To begin with, eating a varied and balanced diet is very important because it will boost my immunity and therefore, protect my body from diseases. Making healthy food choices is very important because it will help maximize the benefits of each type of food. Eating moderately is effective in improving health because it prevents someone from developing nutrition disorders that are detrimental to the health of a person.

Bodyweight is greatly determined by a persons nutrition habits and therefore, the above-mentioned nutrition habits will be very helpful in promoting healthy body weight. For instance, eating a balanced diet in the right proportion helps to prevent excessive intake of fatty and starchy foods which contribute to obesity and overweight. In addition, eating in moderation also helps to ensure that a person has taken all the important nutrients which are a great contributor to healthy body weight. Lastly making healthy food choices is also very important because it enables a person to eat more healthy foods which in turn results in healthy body weight (Insel & Roth, 2007).

General Health Benefits of the New Nutrition and Fitness Habits

The importance of reasonable nutrition and fitness habits requires no further emphasis. The health of an individual is greatly affected by such habits. Eating a balanced diet helps greatly in disease prevention. For example, a balanced diet incorporates enough fruits and vegetables which mostly contain antioxidants. Such oxidants help greatly in preventing disease conditions like cancer. Eating in moderation also decreases problems like type 2 diabetes. Moreover, healthy food choices help to improve a persons mood, reduce cravings, and therefore, it results not only in a healthy skin but also slows down aging process.

As highlighted earlier in the introductory part, fitness habits are very crucial to healthy living. Exercise improves metabolism and blood circulation and therefore, improves health. The body needs to be flexible and the same is promoted by various forms of exercise. Moreover, exercise like walking briskly controls body weight which has become an important health hazard (Cho, 2010). Therefore, it is important to incorporate reasonable nutrition and fitness habits early in life because they are chief determinants of health.

References

Centers for Disease Control and Prevention. (n.d.). Overweight and Obesity. Web.

Cho, E. (2010). Fitness Habits and Losing Weight.

Insel, P. M., & Roth, W. T. (2007). Core Concepts in Health, Brief Update. New York City: McGraw-Hill.

People have often overlooked exercise due to being lazy or thinking it’s not important because they’re already skinny. But this is a much complicated matter than what it seems on the surface. People are suffering from diseases that could’ve been prevented by exercising and they hate themselves for not doing so at the time. They fail to realize that they can still make a difference at the moment they realize that they messed up and now have to deal with consequences. And not only that but it can build better bones, lower cholesterol, maintain sleeping habits, postpones fatigue, helps fight depression, and just generally helps you have a healthier lifestyle. But it is never too late to try exercising and feeling better not only physically but mentally as well.

This topic is the solution to the problem. The problem is being unhealthy and the solution is fitness. One disease that is benefited by fitness is diabetes. Diabetes is a disease where your blood glucose (also known as blood sugar) levels are high. Type 1 Diabetes is where your body does not make insulin and is hereditary. Type 2 Diabetes is where your body does not make enough insulin and is the most common one. But fitness can help with these problems because exercise actually lowers blood glucose levels. It is also known that people with diabetes who walked at least two hours a week were less likely to die of heart disease than people who didn’t. It also boosts your body’s use of insulin, which would be very useful if you have Type 2 diabetes.

Heart disease is a very serious chronic/acute disease that can end your life. It is caused by the buildup of plaque in the heart’s arteries that could lead to heart attack. Plaque first grows within the walls of the coronary arteries until the blood flow to the heart’s muscle is limited.

“Coronary artery disease begins in childhood, so that by the teenage years, there is evidence that plaques that will stay with us for life are formed in most people… Preventive measures instituted early are thought to have greater lifetime benefits. Healthy lifestyles will delay the progression of coronary artery disease, and there is hope that coronary artery disease can be regressed before it causes coronary heart disease.” said Fisher, who is the former editor of the American Heart Association journal, ATVB. People can prevent this disease early on by exercising because it will lower your cholesterol which will lower the probability of a clogged artery.

Obesity is an extremely complicated health condition that has a lot of risk factors and causes. This can actually lead to a lot of the diseases that are mentioned in this essay. The vast majority of doctors reported that overeating is a significant driver of obesity, and they were also three times more likely to tell their patients to eat smaller portions and twice as likely to advise them not to cook with high-calorie ingredients.

Introduction

The society of Pakistan is rapidly inclining towards fitness and health in the past few years. Fitness is a state of being physically healthy, active and particularly performing in physical exercises, sports, work and daily activities. The fitness industry of Pakistan has not been damaged by political instability or recession but, is growing instead, according to a study conducted by the BBC (The Express Tribune – 2011). The western media has played an essential role in this cultural change. It has influenced the society to an extent where this culture is part of our lives.

Through the mass media, the western culture has spread its roots all over the world, which is also known as Americanization. Historically it has been debated that American media power has an impact upon cross cultural influences (D Biltereyst – 2002). The American content, trends and culture is promoted on the mass media all around the globe and it leaves its mark wherever it is witnessed. Over the years, Pakistan has developed cultural behavior change in many aspects and trends. Even a behavior change in Family planning has been influenced by cultural and social factors from the west (S Agha – 2010).

One aspect of this influence is fitness. The western media has emphasized on fitness in such a manner that it has spread all over the world as a trend and cultural change. The American media has made looks and body ideals because of which the people adopt fitness and health measures (CS Warren – 2013). Started off in the US, this culture managed to make its way in Pakistan and, it’s spreading vastly. People are concerned about their health and fitness with a motive of an ideal body image.

Rationale

Just a few years back, this culture was close to non-existence. People who were into fitness or health concerns were a minority. Nowadays, people take necessary steps to achieve fitness. To achieve fitness, we need to know how it is done and what steps are compulsory. A well-balanced diet, “Intensity, duration and frequency of exercise” (WL Haskell, HJ Montoye, D Orenstein – 1985). These measures are observed in the lives of the Pakistani society and not only do these people keep it to themselves but motivate and encourage others to adopt this culture. CrossFit, an intense American workout developed in 2000 by Greg Glassman and Lauren Jenai, in Santa Cruz, California, which aims to ensure physical and psychological fitness (G Glassman – 2007).

In Pakistan, the CrossFit trend spread abruptly and swiftly. In almost every new and existing gym, CrossFit area is available. CrossFit has influenced many people to perform various sports and workouts in a designated area in order to achieve fitness (M Ruuskanen – 2017). The western media played a significant role in this process, through different mediums, especially social media. It promoted this culture in a way which seemed attractive and necessary for a healthy lifestyle. CrossFit created and developed a community through their website, visuals and the social media. “CrossFit culture has become a tour-de-force in the health and fitness industry over recent years, where individuals come together from all walks of life to connect to others through a health and fitness-centric focused community” (MK DeChristopher – 2019).

Moreover, the trend of Boxing, MMA and UFC can also be observed in Pakistan. Dedicated gyms and training centers have opened and more are on the way because people are showing interest and the numbers are increasing day by day. This trend is not just being adopted by the male community but also females are stepping forward and participating in this. Boxing was always considered as a sport for men but there is a rapid rise in the participation of women and girls from low income countries such as Pakistan (P Schneider – 2016). This can be linked with Women Empowerment and equal rights which also came from the western media and, is growing here immensely.

The Western Media consists of many strong mediums which have created a great influence amongst the population of the world. For instance, Hollywood Films and TV shows are watched and appreciated all around the world and are considered very impactful and impressionable. A national cultural policies discussion indicates that film policy helps in the success of national films but does not allow them to go against US dominance (D Crane – 2014). Another medium of influence and culture spread can be stated as the social media. People all over the world follow Hollywood celebrities, models, pages and blogs. Famous movie star and former wrestler Dwayne ‘The Rock’ Johnson is known to be a fitness enthusiast who promotes and motivates individuals to develop an interest for fitness. Almost every celebrity nowadays is into fitness. Not just in the US but even celebrities of Pakistan. This motivates the Pakistani society to indulge into this trend which came from the western media. The social media is a source of awareness which has portrayed fitness in a way which cannot be ignored.

Analysis

Keeping all these factors in mind, it can be observed that the western media has come a long way to create an influence on the world to spread its culture and bring about a change in cultural behavior of others. Moreover, many theories fit in this situation. The Accumulation theory, which shows how the mass media focused on this existing situation in a consistent way and the public started becoming aware of this fitness trend. More and more information is being provided by the mass media which is changing behaviors, beliefs and attitudes of the general public and with time, individuals change to accumulate and become new forms of orientation.

Another theory known as the Adoption theory fits in well with this situation. It consists of five stages. The awareness stage, in which people got to know about the fitness culture through western media. Interest stage, in which people started developing an interest for fitness from the provided information. Evaluation stage where individuals use the information to analyze the importance of fitness in their lives. Then comes the Trail stage in which the individual motivates him/herself to start working on fitness. Lastly, the Adoption stage. By this stage, the individual has adopted the fitness trend on a continuous full scale.

The Modelling theory also fits to an extent, in this situation. The theory focuses on individuals who think that this specific behavior is appealing and worth imitating. This theory also consists of five stages, similar to the Adoption theory. Observation, where an individual observes an action performed by a model or celebrity. Identification, in which the individual identifies as the model and relates to them. Imitation stage where the individual reenacts and gets encouraged. The Reproduction stage where the individual is rewarded by reproducing the activity. The last stage is Adoption. In this, the positive impact increases the probability of the individual to repeat the activity.

These theories help analyze the boom faced by the fitness industry in Pakistan which is created by the influence of western media. The Accumulation and Adoption theories refer to the mass media and especially social media which has changed this cultural behavior by portraying fitness in an interesting, attractive and healthy activity. On the other hand, the Modelling theory refers to the models and celebrities who use the mass media as a stage and a channel of communication to motivate the people into adopting and imitating trends and cultures. The people who follow US celebrities and models are highly influenced by them and adopt the trends and cultures they promote. Fitness being one of them, is a highly practiced, commonly followed and somewhat compulsory for the celebrities and models, motivates people all over the globe and this has been witnessed to grow in Pakistan.

Conclusion

In light of these critical analysis, it is quite evident that the fitness culture has been adopted by the society on a large scale and the reason behind this cultural behavior change is the western media. The western media has influenced and made a huge impact on the whole world, including Pakistan, through the international news networks, social media, films and television. These mediums made the people of Pakistan aware about fitness and provided all the necessary information such as, the pros and cons, the benefits of health, body image and ideals and created a perception of fitness as a necessity and self-satisfaction.

This has attracted, motivated and interested the society of Pakistan to adopt this culture of fitness, take the steps necessary to achieve fitness and make it a part of their lives. The people made fitness a daily life activity in order to achieve the desired outcome of a perfect body image, to enhance themselves and build a healthy lifestyle. All credit goes to the western media for bringing about a change in the cultural behavior, not only in Pakistan but all over the world.

Core Fitness is a well-established company in United States of America providing fitness solutions and healthcare to the communities around the states. The company has been operating for nearly 35 years and has grown to a level where they are confident and solid towards further expansions. As a partnership of three colleagues, Core Fitness has been performing well in the industry thus far successfully. Terry Edward, the in-charge of procurements has made a worthy savings to the company by using his instinct to revamp the used equipment and re-selling them to individuals for their home set-up gyms. This marked the turning point of these partners to re-think about an opportunity that they can exploit in the field that they have been operating for 3 decades.

Terry’s proposal led the initial company to new heights where they identified opportunities in revamping the used gym equipment and reselling them to other companies and a service provider to those companies as well. Any business tends to lead up the industry no sooner they start exploiting every possible opportunity and raising partnerships with competitors. In that case, Core Fitness has taken initiative to invest on the newly came idea from Terry Edward.

Evaluation of the proposals

The three partners, Terry, Sandy and Andy are very much enthusiastically involved in bringing up the fortune for the company which apparently the most uplifting boosting factor of this organization. The idea of Terry’s to start the service providing facility to other gyms in and around States can be considered as an idealistic thought as they are pretty much aware about the industry and the on-going market. In general, each and every equipment have a usable period and after that period, it need its repairs and necessary replacements of components to be done. In that case, having a well-experienced, reliable and well-recognized service provider is the ideal for the other gyms and home-gym owners. This is where Core Fitness’s success depends as they tend to fit in to that category where there are no other company which the market can reach with the trust and reliability. Terry’s notorious study of the potentialities of the market structure has opened the doors for Core Fitness to reach to a next level with confidence.

Sandy Knight, who looks into human component of their business has done her research in analyzing the growth of membership which has given her the insights of the incremental revenues due to the memberships. This is simply the sign of a growth where they are required to pitch new strategic decisions in giving the best to their clienteles. According to her observations, the programs that they launched has given them the best results which in fact the very thing that they should continue in the future as well implementing novelty to those programs.

With this demand, like we discussed above, Core Fitness definitely in a need of further expansion where Andy Reisinger put his opinion in buying new real estate as he pursued to be profitable. Location planning plays a vital role in any business as it tends to consume the largest proportion of financial drawer of the business. In deciding where they should locate their new establishments, they are necessarily required to analyze and trade-off between cost and benefits among those selected properties giving them an advantage in reaching down to new customer base in both of their businesses.

The fitness wellness arena is an emerging market in the current context with the busy lifestyles of people. The lives which were there in decade back is not what it is at the moment making people unhealthy. The non-epidemic diseases have become the killing-threat to the communities all around the world, opening new horizons to businesses like Core Fitness to pitch in. When addressing to such budding opportunities, visionaries like Terry could foresee them and make arrangements to break-in when they trigger. That is a key advantage to have such partners with correct vision and knowledge to share with.

Potential Issues of Core Fitness

Nevertheless, Core Fitness also have the potential of having issues or rather challenges in achieving such goals with the competition and highly volatile business environment. As all partners agreed to expand the business to a new ground, that would not be easy in real. Location planning can be tricky as well as challenging in many other aspects such as financial terms, distance from the customer base and supplier routings and etc. For instance, if we take customer attraction to the new place, a customer in fact a member of the gym would find it very friendlier if it locates to place where he can reach with a minimal effort from his work, home by any means of transport mode that he wishes. Thus, if the place is anywhere closer to a city area with all the routing facilities would be the idealistic place to satisfy that member in fact generate revenue. Similarly, the cost of the property is over-valued, then again, the revenue they would gain would not be sufficient to derive the required profit margins.

Another possible issue that would arise be, the means of getting used/condemned equipment supplies to their newly formed business for refurbishments. The delivery modes should be convenient for both parties and that would not lose the existing market share as well. In that case, Fitness Retread has to keep up their marketing strategies up enough to maintain the business name among the community and this has also a part to plat with location planning too. As Sandy says, the launching programs customized for members according to their age, health standards, office patterns and busy schedules with their personal lives would create more opportunities for them to pitch in. For instance, if the Core Fitness can have fitness programs specifically focusing youth, old and kids age groups individually, members would feel much more comfortable and relaxed to work out with same aged colleagues and that would make a loyal member base around the Core Fitness network.

Factors in favor of the business

As we discussed, there are ample number of prospects that Core Fitness and Fitness Retread can look into. With the correct vision and prompt decisions with utter wariness, the company can exploit new market horizons generating profits in terms of money as well as good will.

The on-going demand for the fitness centers is the core advantage that they have as people are in desperate need of getting healthier with their busyness. That would be the utmost factor and the brand name that they have been growing up for over 35 years, gives them the market leadership in and around the regions that they have been operating in.

Also, repairing and reselling of equipment can be considered as the novelty of their thinking, which has shown solid growth in the coming future. The reason behind this is, as they are being in the industry for a considerable period of time and the other gyms and home users need to get their repairs done from a place with reputation and reliability. Fitness Retreads have that verge of advantage over any other competitor as they fit into that profile that one would look into. With a solid plan of emphasizing their business values to the market would gain large portion of value to the company allowing them to increase their profit margins.

Other suggestions or expanding Fitness Retreads

With or without knowing the technicality Terry Edwards has utilized the “Reverse Logistics” theory throughout his refurbishing and reselling process. When a product has reached its intended end of the lifecycle they are usually discarded. But with reverse logistics the product is given a new path. Also given the alarming rise of the climate change effects and the world being turned over to become ecofriendly and responsible about their waste, reverse logistics has been proving to be just the solution by portraying the waste to be useful.

As per the supply chain network of a certain product when the manufacturer has sent it off for either the end consumer or a distributor the stream of the SCN is ended. But now anything that comes after the delivery of the product is listed under reverse logistics. It could vary from the customer returning the exercise equipment due to a fault, a customer refusing to accept the exercise equipment at the event of cash-on-delivery to discarding the equipment when they are either broken or reached its maximum capacity.

In this case Terry repair, refurbish and resell the exercise machines and equipment as good as new. In terms of the environment this reusing of a product is exactly what people after in this era. Therefor Core Fitness has a major competitive advantage in marketing since they can address the sustainability.

Being fit has now become everybody’s goal and the company should focus on the youth who got a lot of free time in their hands and free up the day time slots for them. And the working women should be encouraged to join with exciting time slots that would fit their schedules. It would assist with expanding the client base of Core Fitness. The company should offer discounts and coupons on their membership programs. It would help to attract more customers. Offering a discount on the membership, a coupon and an installment payment system would also attract customers.

Furthermore reducing the overall cost of the company would be helpful. And improving the efficiency of the entire value creation process would be beneficial for the company.

References

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