Category: Company

Internal SWOT Analysis of Google

Introduction and company background

This report will highlight the strategic plan on how Google can achieve a trillion-dollar mark like its competitors Apple and Amazon. Google was founded in 1998 by Larry Page and Serge Brin in California, USA. Since then, the company evolved exponentially and became a tech giant in the mainstream media.

Google’s mission is to organize the world’s information and make it universally accessible and useful. Ever since its beginnings, the company has focused on developing algorithms to maximize effectiveness in organizing online information, with the vision of providing access to the world’s information in one click. According to a 2019 economist cover ‘data is the most valuable resource a company can have’. Their values including Work with great people; technology innovation, being actively involved; you are Google, and sustainable long-term growth and profitability.

SWOT analysis for Google.

Strengths: King of the Online Search with a vast Market share, no competitor has come close to challenging its position let alone reaching its market shares in search engines.

Weaknesses: Privacy policies: Google has been slammed by many experts for its excessive reliance on privacy, especially when it comes to hiding information about algorithms. The company has since taken steps to address the allegations. Excessive Advertisement: Google’s overdependence on advertising has increased.

Opportunities: Wearable Market: In Nov 2019, Google acquired Fitbit for $ 2.1 Billion to compete with Apple and Samsung in the lucrative and growing wearable (smartwatch and fitness band) market. Non-Ad Business Model: Google needs to undertake a diversification process and aim to build a non- Ad Business Model accordingly. It needs to pursue adaptability by committing itself to more commercial transactions. It will ensure sustainable revenue.

Threats: Alteration of Information: Google has received considerable criticism over its alleged collaboration with China over a censored search engine project (Dragonfly). Censorship Policy: Google has not managed to protect itself from backlash over its censorship policy. Many whistle blowers have begun leaking formation over its political, ideological leanings. Competitors: The primary threat that Google faces is from its competitors Facebook and Amazon. The two competitors are slowly catching up with Google. Their new features and increasing popularity can take the spotlight away from Google.

PESTLE Analysis of Google

PESTLE conditions could make Google very vulnerable to changes in political, economic, social, legal, technological, and environmental, conditions. Therefore, it is a good time to see how PESTLE could affect this tech giant.

Political Factors: The criticism that Google has too much control over the flow of information, Which is why they have not been able to enter some potentially lucrative markets, such as China, because of political reasons. This could limit the company’s future growth.

Economic Factors: the company has accumulated a huge amount of cash, which makes it very vulnerable to inflation. A sudden drop in the value of a currency could reduce the company’s value drastically.

Social Factors: A decline in the use of traditional laptop and desktop computers, which historically have been the most popular means of accessing Google. Tech Crunch reported that more searches were done from mobile devices than computers for the first time during the summer of 2015.

Technological Factors: Growing use of mobile devices to access the Internet. Amazon has been able to dominate shopping research with its solution. Many companies are now designing proprietary apps to allow customers to bypass search engines. Examples of this include shopping apps.

Legal Factors: Google is increasingly entering heavily regulated fields such as finance, insurance, telecommunications, and automobiles. This could place severe restrictions on its operations. Liabilities and legal costs could increase as Google enters fields like insurance and experiments with delivery services. Successful antitrust action in Europe could give rise to similar efforts elsewhere, particularly in the United States. This could lead to expensive litigation and efforts to change Google’s business model.

Environmental Factors: Google’s business model is heavily dependent on data centers and other Internet infrastructure that use large amounts of electricity. Efforts to control global warming by encouraging the use of costlier green energy sources to produce electricity could raise Alphabet’s operating costs. At some point, Google might not be able to offer free services as it has in the past.

It remains to be seen whether Alphabet’s new business model will insulate it from these factors. If it can successfully protect the company, Google could be more profitable than ever.

The VRIO Analysis of Google

This section will look at each of its internal resources one by one to assess whether these provide a sustained competitive advantage. The Google VRIO Analysis also mentions at each stage whether these resources could be improved to provide a greater competitive advantage. Lastly, the resources analyzed are summarised as to whether they offer a sustained competitive advantage, have an unused competitive advantage, temporary competitive advantage, competitive parity, or competitive disadvantage.

Valuable: The Google VRIO Analysis shows that the financial resources of Google are highly valuable as these help in investing in external opportunities that arise. These also help Google in combating external threats. According to the VRIO Analysis of Google, its local food products are a valuable resource as these are highly differentiated. This makes the perceived value for these by customers high. These are also valued more than the competition by customers due to the differentiation in these products. Also, the Google VRIO Analysis shows that Google’s employees are a valuable resource to the firm. A significant portion of the workforce is highly trained, and this leads to more productive output for the organization. The employees are also loyal, and retention levels for the organization are high. All of this translates into greater value for the end consumers of Google’s products.

Rare: The financial resources of Google are found to be rare according to the VRIO Analysis of Google. Strong financial resources are only possessed by a few companies in the industry. The employees of Google are a rare resource as identified by the VRIO Analysis of Google. These employees are highly trained and skilled, which is not the case with employees in other firms. The better compensation and work environment ensure that these employees do not leave for other firms.

Imitable: The distribution network of Google is also very costly to imitate by competition as identified by the Google VRIO Analysis. This has been developed over the years gradually by Google. Competitors would have to invest a significant amount if they are to imitate a similar distribution system. The patents of Google are very difficult to imitate as identified by the VRIO Analysis of Google. This is because it is not legally allowed to imitate a patented product. Similar resources to be developed and getting a patent for them is also a costly process.

Organization: The financial resources of Google are organized to capture value as identified by the VRIO Analysis of Google. These resources are used strategically to invest in the right places; making use of opportunities and combatting threats. Therefore, these resources prove to be a source of sustained competitive advantage for Google.

From the VRIO Analysis of Google, it was identified that the financial resources and distribution network provide a sustained competitive advantage. The patents are a source of unused competitive advantage. There exists a temporary competitive advantage for employees. There exists a competitive parity for local food products. Lastly, the cost structure of Google is a competitive disadvantage. Research and Development is also a competitive disadvantage.

Recommendation

As for recommendations, in order to get Google to the $1 trillion mark they will first have to be more transparent this means that they will have to be open about how the company operates. Being transparent is one of the four core values which really help Google to gain customer confidence when they’re using its services. They will also have to come up with a new product or even a new business module that does not depend On advertisement, this can include programs using the YouTube platform which can be similar to Netflix where customers can pay for a monthly subscription and have access to the original program. Also, they can come up with products such as Google Library where people can have access to any books that they want for a small fee. To reach the trillion dollar mark Google will have to also do more research on current trend on what customer wants, including learning customer behaviour And growth continuous. To achieve this Google will first have to analyze the market using their new and existing customers locally and globally. The customer of Google and the content creators are the people that put the information into Google, businesses are the companies that use Google to advertise their businesses But also use the site to do research, and the industry which uses information from Google on a daily basis. Google will also have to consider all the market options the process for this will be to diversify and come up with the subscription program as mentioned above. This can be achieved by partner with other companies such as Netflix as we mentioned above they can come up with the original program and people can be paid for subscription to Netflix partnership will be one of the strategic moves that Google can make. Also, they can look into marge with other companies and accusations which they have already started to do. In November 2019 Google bought smartwatch company Fitbit for 2.1 billion this is because of the increase in demand for wearable products and the great success of Apple watches. Because of this strategic move, google should be able to increase in revenue in a near future.

Is Google a Monopoly: Argumentative Essay

Google, a corporate titan that has existed for approximately 20 years ago, possesses a massive power that sways large parts of the United States economy and society, ranging from political issues to personal shopping habits, from the stock market to the manufacturing of small businesses. With Google’s enormous size and dominance over the users’ database and economies of scale, some governments have raised their concerns and are gearing up for an antitrust investigation of the company.

Body:

1. Why google is a natural monopoly?

The chairman and CEO of Berkshire Hathaway, Warren Buffett, claimed in an interview that Google’s search ad business acts like a natural monopoly that can fend off any potential competitors. This proclamation can be primarily attributed to the company’s significant amount of market share, economies of scale, and network effects.

The diagram below shows a common phenomenon in natural monopoly industries, increasing returns to scale, in which as output increases, the average total cost falls. The source of this occurrence is the huge initial fixed costs, which gives a large independent firm an advantage of lower average total cost over two or smaller firms. Illustrated in the below graph, the natural monopolist’s ATC curve gradually declines along the product quantity axis at which price is greater than or equal to the average total cost. In other words, the phenomenon takes place at least until the firm would break even in the long run.

Within media companies, network effects play a vital role that controlling the number of users a business can approach. The more users approach Google, the more data it collects, which allows the company to innovate its algorithm to attract more customers and more application developers will gravitate to them. The platform cuts both ways, which constrains smaller firms from expanding due to their limited user data.

Google has become so widespread that nowadays, it is regularly utilized as a verb. The platform’s practical applications and prevalence have attracted a vast number of users and concurrently, deterred them from seeking alternatives. Furthermore, Google is automatically embedded in a myriad of devices, from mobile phones to website browsers, which consequently enhances peoples’ inclination to the page. For instance, Google’s Android software presents in three out of every four smartphones in the world, according to analysts’ estimations. In order to achieve such scale, the company has required manufacturers to place its search engine on their devices and preinstall a series of Google apps in exchange for free utilization of the software.

2. How does Google use its monopoly power?

Google owns approximately 90% of the market share of internet searches, a substantial

proportion compared to the modest 2% of its closest search competitor, Bings. This predominance allows the company to exert tremendous influence over peoples’ consumption of the Internet as well as the production of other businesses.

In a published article in 2015, Robert Epstein, a senior research psychologist at the American Institute for Behavioral Research and Technology, stated that Google can control “a wide variety of opinions and beliefs … [more] than any company in history has ever had. Google’s search algorithm can easily shift the voting preferences of undecided voters by 20 percent or more – up to 80 percent in some demographic groups – with virtually no one knowing they are being manipulated….” With the immense power Google currently possesses, it is capable of shaping the perspectives of citizens not only in America but all over the world. Moreover, ever since 2011, Google’s advances in its algorithms, ranging from Panda to Fred, have driven a number of corporations out of business.

In addition, Google, Amazon, Facebook, Apple, and Microsoft have together purchased over 500 companies in the past decade. Most of the emerging tech startups did not have the chance to compete and expand because as soon as they enter Big Tech’s “kill zone”, they are acquired. Meanwhile, a growing amount of evidence indicates that the concentration on these merger activities leads to lower productivity, lower income, and destroyed economic dynamism.

3. Should Google be regulated?

The power and control of Google over the market have turned into a controversial issue

and raised a question of whether the US government should break up the company in the way that it once broke up the railroad, oil, and steel monopolies. “Today’s big tech companies have too much power – too much power over our economy, our society, and our democracy. They’ve bulldozed competition, used our private information for profit, and tilted the playing field against everyone else. And in the process, they have hurt small businesses and stifled innovation”, the Democratic senator and presidential hopeful Elizabeth Warren argued. In fact, some restrictions have already taken place in Europe, as Google confronted a $5 billion fine for alleged anti-competitive Android bundling and a separate $4 billion under GDPR case. Examining the devastating effects of Google’s jurisdiction on society, governments acceded that an action has to be established. However, the optimal approach is unclear since US foreign policy can impact society on a global scale and can be influenced by political factors.

Ending:

Google is considered a natural monopoly generally because its products and services are superior to those of its competitors in the industry. The company obtains a regular and solid customers owing to its strong brand popularity and is able to extract enormous amounts of data to generate larger amounts of revenue. Therefore, governments’ intervention in Google’s monopolistic power and its control of users’ data would extend the market’s efficiency, increase competition, and allow customers to acquire a variety of options.

Google Analytics Research Paper

Google Analytics is a free web analytics tool offered by Google to help you analyze our website traffic. It allows you to measure the results of individual campaigns in real time; compare the data to previous periods, and so much more. Even though “web analytics” sounds like a very small area of our digital presence, the implications of Google Analytics are in fact huge. It helps to understand our customers in detail such as by age or location which is very helpful to figure out who our core audiences are on the internet. This information is extremely useful and actionable which helps us to target our main consumer through digital marketing.

Google Analytics is a free tool that you can use to track data about the way visitors to your site associate with it and is much more functional and effective as compared to other paying tools. It is particularly helpful to optimize our marketplace. During a search engine optimization (SEO) campaign, we will need to use Google Analytics to track the performance of our keywords in order to have a successful campaign. We will be able to know how much traffic each of the keywords brings to our website. Google Analytics will open up a world of information we probably never knew about visitors to our site. Google Analytics allows us to set up goals to track when a user completes a certain action on our site. Regardless of how many users each channel is driving to our site, we need to know that this traffic is converting.

It also helps to discover what other keywords our visitors type in order to discover our website other than the core set of keywords that we are optimizing. During the initial optimization campaign, the number of keywords might be close to nothing but as time passes by it will begin getting more keywords being listed on natural postings due to our overall optimization effort. It also helps to identify which pages and links our visitors click the most and measure whether our optimization campaign is guiding the traffic to the right pages. It will also help us to know what number of new visitors our search engine optimization campaign brings to us.

Google Analytics also collects data traffic from MSN and Yahoo! search results other than collecting data about traffic from Google with respect to our site and uses it to strengthen our stronghold on the search platform. It also provides an analytic report which will have the capacity to fine-tune our website and do another copywriting on any page that isn’t changing over well. At last, it will bring you greater quality prospects, and in this manner increase more customers in the near future.

Google Analytics has a vast range of features that allows us to review the experience of users that are interacting with our website and content. These metrics monitor different aspects of the customer journey, showing how the customer has interacted. It provides stats against individual pages that provide us with a better idea regarding the performance of each page. Bounce rate (the percentage of visitors that navigate away from our website without interaction, after viewing only one page), Pages/Session (the average number of pages each visitor has viewed) and Average Session Duration (the average amount of time spent on the website by each visitor) are some important measures of Google Analytics.

Google Analytics allows us to monitor which devices our users are using which gives us some indication as to how well our mobile site is working in comparison to the desktop version. If we are receiving a similar amount of visitors from each platform but fewer conversions from one, there is some issue with that version of that site.

If we summarize the importance of Google Analytics, it allows you to track many important metrics, covering all aspects. We can monitor the effectiveness of our online marketing strategies, onsite content, user experience, and device functionality. All these statistics show us what is working well, and more importantly, what isn’t. Once you identify these issues that our site may have, we can create a solution. Google Analytics allows us the critical information needed to improve our website.

Case Study on Google Search Engine

Introduction: Overview of why choose these companies:

Google is recognized as the world’s largest search engine company, with a large number of users around the world. It operates more than one million servers in data centers around the world, integrates global information, processes hundreds of millions of search requests every day, automatically ‘browses’ each web page, and scores them one by one. Users only need to input the search home page Keywords, Google search engine will find out the relevant pages with the highest score from the pages it visited, and display them in less than a second so that everyone can access and get the information they want.

Google has been able to grow into a company with a dominant share of the Internet search market, thanks to the effectiveness of the ranking algorithms used at the bottom of its search engine. The underlying system for search has managed to handle more than 88 billion searches per month. During this time, the main search engine has never experienced an outage, and users can expect query results in about 0.2 seconds. [googleblog.blogspot.com]

Main:

Design architecture part:

Google’s search engine is implemented in C or C++, which is efficient and can run on Solaris or Linux. In this section, we will give a high-level overview of how the whole system is designed as pictured in Fig.1.[引用]

In Google, Web crawling is done by severely distributed Crawlers. [文章] The function of the URL server is to send the list of URLs to Crawler, and then Crawler will send all the acquired web pages to the store server, and then the Repository will compress the webpages and store them in the database. When the system starts to parse web pages, because each web page has an ID number (called docID) associated with it, the parsed URL will be assigned that number. The indexer performs many functions that can read repositories, extract documents, and parse them. Every document is converted into the occurrences of a set of a word called hits. The hits are used to record words, and their position in the text, and estimate font size and capitalization. The indexer distributes these hits into a set of ‘barrels’, creating a partially sorted forward index. [文章] The indexer also has an important function, which parses all links in each web page and stores important information about these links in the anchor’s file. File information can accurately locate the location of each link and to. and the text of the link.

URL resolver reads the anchors file and converts the relative URLs to absolute URLs, then to docID. It puts the anchor text into the forward index, associated with the docID that the anchor points to. It also creates database links for each pair of docs. The links database is used to calculate the PageRanks of all documents.

The sorter takes the barrels, which are sorted by docID, and resorts them by wordID to generate the inverted index. [文章] This operation requires a little temporary space. The sorter also generates a list of words and offsets it into the reverse index. The DuffSimulink function generates a new dictionary for the searcher along with the LeX icon generated by the indexer. The searcher is run by a web server and answers queries using dictionaries built by DopCopION, inverted indexes, and PageRanks.

Scalability, availability, and security:

From the perspective of a distributed system, Google’s search engine is a fascinating case study, which can handle extremely demanding high demand, especially in scalability, reliability, availability, and security.

Scalability:

Scalability refers to the effective and efficient operation of distributed systems on different scales (from the intranet of small enterprises to the Internet). If the number of resources and users surges, the system can still maintain its effectiveness. There are three challenges to achieving scalability.

(1) Control the cost of physical resources

When the demand for resources increases, we should spend reasonable costs to expand the system to meet the requirements. For example, if a search engine server cannot handle all the access requirements, it is necessary to increase the number of servers in order to avoid performance bottlenecks.

In this respect, Google considers scalability in three dimensions:

1. being able to process more data (x)
2. being able to process more queries (y)
3. seeking better results (z)

From the data in the Introduction, Google’s search engine is undoubtedly very good in these aspects. However, in order to be scalable, other functions, including indexing, ranking, and searching, require highly distributed solutions. [引用书]

(2) Control the loss of performance

When the distributed system deals with a large number of users or resources, it will produce a lot of data sets. The management of these data sets has a great demand on the performance of the distributed system. In this case, the scalability of the hierarchical algorithm is obviously better than that of the linear algorithm, but the performance loss cannot be completely avoided.

Because Google’s search engine requires high interaction with users, it is necessary to achieve low latency as much as possible. Therefore, the better the performance is, the better the network search operation can be completed within 0.2S. Only in this way can Google make more profits from the sale of advertisements. The annual advertising revenue is as high as US $32 billion, which shows that Google is superior to other search engines in the performance processing of related underlying resources, including network, storage, and computing resources.

(3) Prevent the exhaustion of software resources

The search engine uses 32 bits as the network address. If there are too many Internet addresses, the Internet address will be exhausted.

For this, Google does not have a good solution at present, because if we use a 128-bit Internet address, there is no doubt that many software components need to be modified.

Availability:

The availability of distributed system mainly depends on the extent to which new resource-sharing services can be added and used by multiple clients. Because Google’s search engine needs to handle the highest requirements in the shortest time in web crawling, indexing, and sorting, availability is also a strong demand. To meet these needs, Google has developed a physical architecture (Fig.3)

The middle layer defines a general distributed system infrastructure, which not only enables the development of new applications and services to reuse the underlying system services but also provides integrity for Google’s huge code database.

Security:

There are many information resources with high value to users in distributed systems, so it is very important to protect the security of these resources. The security of information resources includes three parts: confidentiality (to prevent disclosure to unauthorized individuals), integrity (to prevent change or damage), availability (to prevent interference with the means of accessing resources)

When investigating the security of Google’s search engine, we found that Google has not been very successful in security, and even has publicly admitted to divulging user information to seek benefits, which also makes users use Google’s software, information security can not be guaranteed.

Google distributed file system

The implementation of the Google file system is to meet the rapid growth of Google’s big data processing and management needs. In addition to this demand, GFS faces the challenge of managing distribution and the risk of increased hardware failure. Ensuring the safety of data as well as being able to scale up to thousands of computers while managing multiple terabytes of data can thus be considered the key challenges faced by GFS. [引用文章2] So Google made an important decision not to use any of the existing distributed file systems. Instead, it decided to develop a new file system. The biggest difference with other file systems is that it optimizes the use of large files (i.e. Gigabyte to multi-terabyte), resulting in the majority of files being considered immutable, and can be read many times with only one write.

A GFS cluster consists of a single master and multiple chunk servers and is accessed by multiple clients. As shown in Fig. 4. (Figure summary [Vijayakumari, 2014] about GFS)

These machines are common Linux process machines that can run user-level server processes. As long as the user’s resources allow the block server and client to run on one machine at the same time. The stored files are divided into fixed-size blocks, each with a globally unique 64-bit chunk handle. [引用] Chunk servers store on local disks as Linux files， It can read and write at the same time. Chunk data is assigned by a chunk handle and data range. To improve GFS performance, every chunk needs to be replicated to at least three servers. The chunk master maintains the metadata of the whole GFS. In a certain period, the chunk master will ask every chunk server to upload the state through HeartBeat messages. Data-bearing communication, which does not need to be linked to the Linux Vnode layer, directly connects to the chunk server. Neither the client nor the chunk server caches file data. This approach without storing data not only avoids the inability to cache because the working set is too large but also makes the client and the whole system consistent. The buffer of Linux stores all the frequently accessed data in memory, so chunk servers do not need to cache file data, which greatly improves the performance and speed of GFS.

Communication protocols:

The setting and selection of communication protocols are very important for the overall design of a system. Google adopts a simple, minimal, and efficient remote call protocol. Communication of the remote call protocol requires a serialization component to transform the procedure call data. So, Google developed a protocol buffer, which is a simplified, high-performance serialization component. Google also uses a separate protocol to publish and subscribe.

Protocol buffers:

Protocol buffers focus on data description and subsequent data serialization. It wants to provide a simple, efficient, extensible way to specify and serialize data independent of language and platform. The serialized data can be stored, transferred, or in any scenario that needs to serialize the data format. There are three reasons why Google chose to use protocol buffers. As shown in Fig.5. The disadvantage of Google’s design is that it’s not as expressive as XML.

Publish-subscribe

Because protocol buffers cannot fully meet Google’s requirements for communication, the designer also uses publish-subscribe. It can ensure that distributed events can be sent to a large number of potential customers in real-time and reliably. The main reason it is used is to support Google’s advertising system. Google’s publish-subscribe uses a theme-based approach that emphasizes reliable and timely delivery. In this way, although communication can be effectively implemented, it will cause additional overhead.

Key finding:

Google search engine can achieve the fastest speed and the most efficient retrieval mode without taking up too many resources, no matter the distributed system architecture, the way of management scalability, availability, and security, or in the way of communication. I think the core technology that Google search engine can complete the whole retrieval requirements in 0.2S is Google’s unique distributed file system.

At the stage of Google’s design of the Google file system, the goal is to provide redundancy for the storage of massive data on cheap but low-reliability computers. Because the distributed file system Google wants needs to meet the application and workload of Google, the designer designed the Google File System (GFS) on the premise of high component failure rate, high throughput, and low latency. The framework and basic operation of GFS are introduced in 3.1. It can be seen that the biggest difference between GFS and other distributed file systems is the use of a single primary device. Because the traditional distributed file system will have a single point of failure and throughput bottleneck. In order to avoid these failures, GFS weakens the main device and never moves data (excluding metadata), and establishes a cache on the server. Only when the data changes, can the primary device agent replicate the data. Although the design is simple, it is good enough.

At the same time, the system has high fault tolerance. In the event of a system error or failure, the primary device and block server can be restarted in a few seconds, and there are at least three replicas for block replication. In addition, the main device is hidden.

GFS also has some problems with reducing efficiency. At present, Google has more than 450000 devices, but only 1 / 3 of them are really effective. This brings Google a lot of extra costs, extra energy, and extra space. I think that since GFS can achieve high performance at a low cost, the next problem to be solved is to reduce unnecessary costs.

Informative Essay on Sony

Sony Corporation is a multination aggregate company headquartered in Tokyo, Japan, and one of the world’s biggest media combinations with an income of US$88.7 billion (starting in 2008) situated in Minato, Tokyo.

Sony is one of the main makers of hardware, video interchanges, computer game consoles, and data innovation items for the buyer and expert markets. Its name is gotten from Sonus, the Greek goddess of sound.

Sony, as an association, must arrange with the dynamic business they work inside. They built themselves by building up a steady workplace where engineers had significant energy about innovation and could fill in as openly as they wanted, creating dynamic advances and making items that individuals ached for (Mintzberg et al, 2003).

Two new administrators have been named at Sony over the most recent 15 years because of various creating issues, including the advancement ‘pinions’ inside Sony backing off, being constrained into a forceful evaluating system, expanded challenge, losing the skirmish of VHS and Betamax, benefit and deals staying level and the progressing poor execution of Sony films (Mintzberg et al, 2003). The two directors started major key changes with differing degrees of progress; right off the bat Nobuyuki Idei was named and started a noteworthy move from simple to computerized innovation, as there was a conviction that Sony was falling behind the market in this regard. Idei likewise focused on the best position in the sound and visual industry, a general standard in home PC gadgets, and another circulation foundation. He trusted his activity was the ‘recovery of the enterprising soul’ (Mintzberg et al, 2003), trusting it had been lost.

Sony’s issues proceeded and were ‘most clear in its center hardware business, which represents 66% of its incomes’ as the buyer gadgets, for example, TVs, DVD players, and music players went under furious value weight and Sony neglected to think of any more pattern setting new contraptions to help benefits (The Economist, 2005). Idei surrendered after a progression of bumbles and gave control to Welsh-brought world American Howard Stringer, a previous TV official (Dvorak, 2005, p.1). Preceding joining Sony, Mr. Stringer had a recognized 30-year vocation as a writer, maker, and official at CBS Inc (www.sony.net).

Stringer meant to join front-line innovation with exciting content while restoring Sony’s electronic business. To battle the value drops of adversaries Stringer streamlined Sony, revealing a broad rebuilding plan that cut 10,000 positions, shed various unrewarding divisions and items, and endeavored to incorporate basic leadership (Palmer, 2006).

The Co. is impervious to change and has been excessively alright with past progress, bringing about smugness (??). Sony has profited by substantial edges on its purchaser electronic items; be that as it may, these are progressively being undermined. Key near-sightedness and resoluteness with respect to the company’s supervisor choke (??) the association’s capacity to develop and adjust to aggressive dangers through advancement. For instance, clients’ purchasing thought processes have changed and Sony did not react that Sony has no likeness Apple iPod, and the organization neglected to profit from the interest in level screen TVs 2) Competition Sony is losing a piece of the overall industry with whatever is left of contenders (Samsung, Matsushita, and LG) are keeping up and develop the piece of the pie. Be that as it may, Sony must know where the genuine danger is originating from – Samsung, Apple, and Microsoft. Sony has not likeness the Apple iPod, which is majorly affecting the individual stereo market. Samsung is prepared for the introduction of its new 3D TV, in any case, Sony is falling behind its rivals in propelling new items and advancements. 3)Positioning? Sony used to be a ground-breaking power in shopper hardware.

In any case, business broadening into motion pictures, music, and money-related administrations thinks that it’s hard to move with the occasions. The motivation behind broadening into different businesses is to supplement the present center business. Sony may dismiss its center business and kind upper hand while stretching out over numerous different enterprises. Suspicious situating: Sony is asserting the advantage that clients will question what the brand can really convey, for example, the Sony Ericsson telephone and moving into LCD TVs. What’s more, Sony is viewed as hard to grow innovatively prevalent item. 2. System Recommendations Generally, Sony needs to acknowledge esteem movement that centers around the errand of observing what client needs are and afterward building up another item or adjusting an ole item that will address those issues. This methodology makes it conceivable to foresee changes in the necessities and needs of clients and be set up to address those issues as they emerge. All the while, the organization can move or relocate to another method for working together.

Along these lines, it is conceivable to remain in front of contenders, and in some cases catch first mover advantage and make a nearness before others start to see recently creating business openings. 1)Business dimension system Porter’s Generic Strategies are being utilized to show what are Sony’s aggressive position and its situating in the purchaser’s brain. Separation Strategy Though issues exist in Sony, the organization still has a few center capabilities in the esteem chain which it could use to additionally increase its upper hand over its rivals. One center competency is their inventory network the executives, which connects to their capacity to keep up a constant flow of great materials coming in for creation in view of their long haul great remaining with their material providers.

The profoundly organized coordination framework taken care of by re-appropriated firms likewise structures some portion of their center skills, prompting superb stock administration and dependably on timetable generation exercises. Another center competency is their capacity at a task – the moving sequential construction system. They can stretch out beyond the contenders producing process. Besides, Sony has an aggressive innovative preferred standpoint over rising IT firms that are moving into the customer electronic field. In spite of the fact that Sony is falling behind its rivals in propelling new items, the organization has officially acknowledged it and concentrated on extending its PC, Blu-beam Disk-related items, and media stations into center organizations.

Rather than being a devotee, Sony should concentrate on the first mover advantage. What’s more, Sony may likewise offer an arrangement of items that supplement one another (LCD TVs and gaming stage), in this manner enhancing the separation for the client and maybe fulfilling an arrangement of purchaser needs. Finally, to keep up progress with separation technique results, Sony must have exceptionally prepared units to give responsive after-deal administration to guarantee high consumer loyalty. Taking everything into account, the separation methodology would empower the productive utilization of existing innovation and would be perceived by a targeted gathering of people. Rather than battling against contenders straightforwardly or delivering items with comparative highlights, Sony needs to focus on putting resources into and creating highlights that separate an item in manners that make an incentive for clients. Situating Strategy

To improve the potential aftereffects of separation methodology, an item class situating system could be utilized by Sony to make the upper hand dependent on a solitary plan/structure distinction. For instance, to evade dubious situating and influence individuals to trust Sony’s wireless, instead of just situating the items as electronic gadgets utilizing item properties situating system, Sony could change itself and publicize on selling ‘Sony way of life’. The organization could acquire buyer introduction by offering PDA that works with or has a connection to another item, for example, Sony music studio.

A few people are progressively adept to attempt a progressive item, in this way, Sony could utilize the item class situating technique to present new items that contrast from customary ones. Try to discover who are the potential brand switchers or experimenters and discover what it would take to motivate them to attempt your items. 2)Sun Tzu Art of War To monitor Sony’s current piece of the pie and shield its aggressive position, the organization could accomplish the target piece of the overall industry insurance by utilizing flanking resistance and versatile barrier. Flanking defense

Sony is simply starting to understand the significance of items that incorporate customer hardware and IT. This is the more fragile territory of Sony that is inclined to be assaulted. Subsequently, flanking procedure calls for Sony to fortify the flanks, for example, by shaping coalitions with other IT players and expanding the speed at which the organization markets their items, without offering any opportunity to Samsung to assault a flimsier target. Versatile Defence Mobile protection required the development of Sony’s market and area by expanding and differentiating its business (here related business is suggested).

Rather than reacting to a contender’s assault straightforwardly, a versatile resistance includes a rethinking of the business. By distinguishing the developing interest of the dynamic market and expanding a business into music name and online music store, the benefits Sony could be upgraded. Flanking Attack Sony can dispatch this assault on a contender at his frail focuses or vulnerable sides. Programming is a lethal shortcoming of Samsung. Samsung isn’t known as an extraordinary pioneer like Apple that can actually make another market with a notorious item.

Subsequently, Sony could consider upgrading the organization’s picture as ‘imaginative’ and turning into an innovator in the field of programming. The organization could patch up its specialty that directly affects making solid client recognition for the brand – R&D, plan, and advertising. Sidestep Attack Sony could likewise expand into items or markets ignored by different contenders. Such procedure prescribes the organization extend to the less demanding business sector so as to evade head-to-head showdown with different contenders.

It is suggested that Sony could leapfrog into new advances to replace existing items. For instance, Sony has the upper hand in the field of diversion comfort business. Then again, Sony might not have adequate power both in assets and abilities to assault Samsung’s TV business. 3)Corporate Level Strategy: Moderate dimension of broadening – Related compelled that all business share item, mechanical, and dispersion linkages. Venture into monetary administrations made it the firm hard to move with the occasions.

With restricted skill, the inconsequential broadening not just depletes the brand’s asset, as it were, yet additionally redirects the brand center from the center of the brand. Rather, with a related compelled methodology, Sony could share assets and activities between its related obliged business, including gadgets equipment, simulation, programming, and other meeting fields. Operational Relatedness: Sony can make operational relatedness by sharing essential initiates and bolster exercises, along these lines making economies of degree, diminishing danger, and making esteem. Corporate Relatedness: Transferring center skills including administrative and mechanical learning, knowledge and aptitude picks up a quick upper hand over its opponent, as impalpable assets are basic to the business’ prosperity. An excessive amount of reliance on re-appropriating can bring down the helpfulness of the center’s abilities. Vertical Integration: Sony could likewise take part in vertical incorporation to pick up market control. The firm could somewhat incorporate its activities by creating its own data sources (in reverse combination) or possess its very own wellspring of yield dispersion (forward coordination).

Along these lines, Sony builds up the capacity to improve item quality and shield its innovation from impersonation by adversaries. 4)Strategic Alliance The hardware business is flimsy, capricious, and complex. Sony does not have the full arrangement of assets and capacities expected to move into LCD TVs. Sony’s association with Samsung enables the organization to make esteem that it couldn’t improve by acting freely. Sony could likewise utilize other key union methodologies to consolidate assets and abilities from various firms to create the upper hand.

A couple of contemplations incorporate the destinations of vital union, balance chance (culture clashes) against the result, potential clashes between two gatherings and what are the new qualities that can make because of the union. Correlative Strategic Alliance, Diversifying Strategic Alliance, and Synergistic Strategic Alliance Through vertical and even corresponding key coalition, Sony could share a portion of its assets from various or similar phases of significant worth chain to create upper hands.

For instance, Sony differentiated its product offerings by building up a vital partnership with Google to convey new items and administrations with the Android stage. The mix of Sony’s industry-driving item configuration, building, and advancement ability with the adaptability and development capability of Google’s imaginative, open-source Android stage will give shoppers a new experience. Through this collision, Sony will convey new dimensions of availability and web incorporation over our scope of advantages and item classes.

In any type of association, the most vital criteria for progress if trust and duty which result in a successful win arrangement. 5)Changing the Corporate Culture It must be perceived this is the hardest for the administration opposing change, and designing has a tendency to be item instead of market-centered.

Wikihow Profile Essay

wikiHow

WikiHow is an online web page society made up of detailed database information on how-to-use or guides. It is a project for open-source information or materials that include permission to use the product’s source code, development documents, or content. It mostly refers to the open-source model where open-source software is released as part of the open-source software project under an open-source license such as WikiHow.

The purpose of this business or website is mainly to make a profit, to create the most useful how-to instructions in the world so that everyone in the world can actually learn how to do something with updated recommendations in several languages, and also to run social projects.

WikiHow is a single trader founded on January 15, 2005, by Jack Herrick. A hybrid organization that combines elements, value systems, and activity concepts (e.g. social effect and revenue technological revolution) from the government, private and voluntary sectors.

The size of WikiHow business is it counts as a large type of business. It depends on the public registered to make their own manuals or guides. In February 2005, WikiHow had much more than 35.5 million registered visitors and by August 2017, it had more than 190,000 free products and more than 1.6 million registered users.

The scale of this business is now Global. People around the world have been sharing their knowledge about something that other people don’t know about.WikiHow has reached their aims to build the most helpful instructions in the world so everyone in the world can know how to do it with new suggestions in multiple languages and also manage social programs.

McDonald

McDonald’s Company is a fast food business in the United States mainly known for its hamburgers, cheeseburgers, French fries, and also its steak, breakfast items, beverages, milkshakes, wraps, and desserts. It has 37,855 + locations around the world making McDonald’s the second-biggest fast-food restaurant chain.

The purpose of this business mainly is to make a profit. Also, they wanted to show the importance of customers in the long term view while keeping the business as having a major impact on their food and drink purchase choices.

McDonald’s is a partnership business established in 1940 as a restaurant in San Bernardino, California, United States. It is owned by two brothers by name of Richard and Maurice McDonald.

They rebuilt the business as a hamburger store and eventually transformed the company into a franchise, introducing the Golden Arches logo in 1953 at a Phoenix, Arizona place.

McDonald’s is a large type of business well-known around the world. In 2018, they had to employ more than 210,000 people which makes McDonald’s the second-largest private employer in the world with 1.7 million employees behind Walmart with 2.3 million workers.

In the beginning, McDonald’s started with only one shop in San Bernardino, California, United States. But now, McDonald’s has grown and it is around the globe in 120 nations and regions, serving 68 million clients every day with 37,855 restaurants throughout the world.

Comparison between WikiHow and McDonald

Activities

Both of these businesses make a profit but with different services. WikiHow is a website that is helping the general public to get to know the instructions on making some things. Whereas Mcdonald’s is a fast food shop that sells foods, beverages, salads, nuggets, and many more.

Purpose

These businesses have the same main purpose of making money for their owners or investors. Other than that, these businesses also have other purposes as well. For wikiHow, they wanted to develop the world’s most helpful how-to guides. Whereas for Mcdonald, they wanted to demonstrate the long-term value of customers to their business.

Ownership

WikiHow is a sole trader which is meant the business is owned by only one person. The owner keeps the income after paying all costs and taxes. However, Mcdonald’s is a partnership business owned by 2 people and more. The owner shares his obligations, income, expectations, and decisions.

Size

Both of these businesses are large types of businesses. WikiHow depends on the public who registered to make their own guides whereas Mcdonald employed more than 210,000 people around the world.

Scale

Both of these businesses are Global types of business. WikiHow is a website that opens worldwide. Their website is open to the public who needs any instructions on how to do anything. Whereas McDonald’s opened 37,855 restaurants throughout most of the world.

Evaluate how a business organization has responded to changes in the business environment

WikiHow is an internet website-style group made up of a comprehensive how-to link database established in 2005 by internet entrepreneur Jack Herrick. It is a collaborative organization founded for a social purpose, a for-profit company, and also a project of open-source material. The site aims to create the most helpful guidance on how to do something in the world.

Nowadays, technology is very important because it is used for almost everything and like it all. In today’s world, people can not live without technological developments like television, mobile phones, computers, and so on.

As the advancement of technology is keenly increasing, wikiHow knows how to respond or deal with technological advancement and the customers. Today, the general public expects a fast and direct response to any of their questions. WikiHow is 24 hours open, a worldwide website that anyone who requires any guidance or wants to know how to do can easily access to the website.

From people accessing the website to the general public who are licensed to give any manuals, Wikihow also can achieve their business goals and manage to reach their profits. When the general public searches for any guides, there will be a pop-out advertisement By pop-out advertisements, they can easily get their profits.

Lastly, WikiHow has already accomplished to respond to the advancement of technology and consumers by ensuring the general public makes use of their websites. More and more pop-out advertisements increased. Most of the public has made a license, before making any manuals or guides to share with the world. Importantly, they have achieved their goals of the business.

Evaluation Essay on Chick-fil-A

The name of the company is Chick-fil-A. Chick-fil-A doesn’t have an official mission statement but they express their mission and values through a quote that goes, “To glorify God by being a faithful steward of all that is entrusted in us. To have a positive influence on all who come in contact with Chick-fil-A.” Their vision statement brings in their religious values and exemplifies their dedication to improving the company and its consumers.

Companies need to have a mission and plan when they start, is so that consumers know what they value. There are so many companies out there that may be great companies, but they don’t support the environment and that can be a big turn-off. Also, knowing what the company is trying to accomplish will help the company better understand the goals and direction they want to work towards. Having a written business plan will ensure that the operational and financial details are all laid out and organized in front of you. This will the company analyze its marketing, sales, manufacturing, and design objectives. Overall, this will greatly improve your company’s chances for success.

In 1946, the Dwarf Grill was opened up by Treutt Cathy in the Atlanta suburb of Hapeville. This name was eventually changed to Dwarf House. In 1964, the Original Chicken Sandwich was made, which included two pickles and a toasted butter bun. In 1984, the company established its corporate headquarters which is located in downtown Atlanta. In 1986, Chick-fil-A creates its first stand-alone restaurant on North Druid Hills Road in Atlanta. In 1995, they created their trademark known as “Eat Mor Chikin” and created their first advertising campaign. In 2006, Chick-fil-a reaches over $2 billion in sales. In 2014, Truett Cathy passes away at age 93, after leading an inspirational life. In 2015, the sens Chick-fil-A to New York City and creates the largest Chick-fil-A restaurant there, fit especially for the busy life of New York consumers. Chick-fil-A has been opening Chick-fil-A restaurants from coast to coast. (Chickfila)

Chick-fil-A recently stated that they are going to stop sending donations to two organizations that have been known for criticizing the anti-LGBTQ+ community. This means that they are no longer going to donate to select charities such as the Salvation Army and Fellowship of Christian Athletes. I think that this is a great step in the right direction. Chickifla also said that they want to “divert funding to other hunger, education, and homelessness organizations.” While they might be making this decision, so won’t have as much backlash from the community, this is the next step that has to happen.

Chickfila has been at the forefront of making decisions that have raised suspicions about whether they support the anti-LGTBQ+ community. The CEO of Chickfila, Dan Cathy, revealed that back in 2012, Chickfila donated to, Windshape, an evangelical community that is known to be against gay marriage. Chick-fil-A is a largely y more conservative Christian group since it start in 1946, and has been known not to support gay marriage. I consider this to be a poor ethical decision because Chick-fil-A is a large company with a large following, and any stance they take will affect them tremendously. In a growing century, where all sorts of viewpoints are becoming more progressive, having a stance against the LGBTQ+ community is uncalled for. Consumers now see Chick-fil-A as unwelcoming in some cases, even though their customer service is supposed to be top-notch.

Their big focus on marketing for consumers surrounds the idea of cows. Many of their advertisements involve the phrase, “Eat Mor Chikin.” The logo emphasizes the idea of switching from eating beef to eating chicken, the product the brand showcases. Chick-fil-A focuses on awareness and outreach which has helped them transition from a regional company to a national company. Chick-fil-A doesn’t really offer any discounts, but they offer a quality of food that is unmatched by competitors at a reasonable price. A big marketing push is their annual cow appreciation Day. If you want a free Chick-fil-A sandwich, you can show up on this day dressed up as a cow. Chick-fil-A also has a very strong following on social media, using sites such as Facebook, Twitter, and Instagram. Those social media platforms also tend to offer rewards, promote awareness, and showcase events.

Chick-fil-A is highly dedicated to customer service. Workers must work through training them to understand the culture and happiness they are supposed to showcase to represent the brand. Employees learn to keep conversations with consumers, ask if they need anything, and remember customers’ names. Let’s not forget that they must say their pleasure when the consumer has received their food.

Chick-fil-A announced that are no longer using chicken that has antibiotics in it since 2014. This is an initiative to push that at every restaurant across the country, there are no antibiotics in the chicken that is sold. Along with that, there are also animal well-being standards. The chickens are hatched, raised, and harvested domestically in the US. There are also climate-controlled barns, where chickens are cage-free and able to roam. (Chickfila) There are also many regulations that they follow with the production of their chickens.

The average Chick-Fil-a unit made about $4,090,000 in 2017. With this being said there are around 2,300 units. Overall, Chick-Fil-a made 9 million dollars in 2017 alone. To run a Chick-Fil-a unit it can be from $342,990 to $1,992,225 (per month). This includes rent, insurance, inventory, and any additional costs.

I have learned that it costs a lot of money to run a restaurant. To run a Chick-Fil-a, you have to meet certain standards and criteria. I have also noticed that Chick-Fil-a is one of the most successful fast-food restaurants. I think the future of the company is extremely bright. Everyone likes Chick-Fil-a, and it will stay that way.

Chick-fil-A has succeeded in making the company simple. Kindness is a big factor in why Chick-fil-A is doing so well. If they were to change anything about their customer service, Chick-fil-A would just not be the same. If Chick-fil-A were to make any changes they need to be well thought-out and make sense. The menu is something that should, for the most part, always stay the same. Changing anything about the menu could have astrI think their one change should be their stance on LGBTQ+ issues. I know the company is known as a more conservative company. It’s okay not to have certain stances on things, but because of their stance on LGBTQ+ issues, there has been a lot of backlash. Chick-fil-A has been known to donate to many charities that are anti-LGBTQ+ such as the Fellowship of Christian Athletes, the Salvation Army, and the Paul Anderson Youth Home.

Comparative Analysis Essay: Krispy Kreme Vs Dunkin Donuts

Doughnuts are the quick bite you get when you grab a coffee on the way to work. They are the colorful combination of frosting and sprinkles that you pass by in bakery windows. Doughnuts are an assortment of different flavors, each able to roll all the tastiness up into a single ring. They are the newfound place for cereal to sit atop for an on-the-go breakfast snack.

Doughnuts are America’s tasty treat; but what else do we know about them… what else comes to mind? For another food, such as pizza, it is easy for people to get lost in the cheesy and saucy goodness, while also still being able to recall the Italian heritage and the history behind the meal. For doughnuts, most people who indulge in their flavorful offerings haven’t a clue where doughnuts came from, any facts about them, or the whole industrial world that surrounds them. When it comes to doughnuts, there are a few holes missing, and no, not just literally.

The origin of doughnuts is all-American, and it embodies the stereotypical nature of American-born foods. The doughnut movement was first sparked in 19th century Maine with a young teenage boy at the core of it all when he punctured a pastry and made a hole in the center of it. The “hole” was made in part to get rid of the middle of the dessert, which could sometimes still be raw and uncooked, even after being fried up. Bagels, another food with the signature hole, and their already-established popularity aided in the immediate acceptance and love for this new treat. Soon, immigrants in New York began to pick up on the stir, and doughnuts began to spread across the country as fast as the talk of them, too (Sagon). Soon, businesses began, evolving into what we know now as big-name companies, such as Krispy Kreme. While the concept of making a hole to create the iconic silhouette is native to America, doughnuts themselves began as a Dutch treat. Their solution to the raw middle was to have something in the center that the dough could cook and rise around. This essentially became what we know as today’s “filled” donuts, like jelly or Boston Creme (Shipley Donuts). At the start of the hype too, doughnut production was slow, as everything was being done by hand, but that started to change with the invention of new machines and technology. In 1934, a Russian immigrant invented the first machine specifically created for shaping and making donuts. This helped the industry boom, and the machine was so successful that it was presented at the World Fair in Chicago (Shipley Donuts). The American approach to solving baking issues helped create the distinct and recognizable figure of a doughnut, and other aspects of American culture and history boosted the pastry’s popularity.

As the want for doughnuts grew increasingly, so did the market for them. In 1994, as the doughnut craze was still going strong, the sales were booming. Within less than 10 years, revenue increased from $6.5 billion to over $9 billion; equating to nearly 10 billion (and counting!) donuts consumed every year by Americans (Sagon). In more recent years, primarily two huge companies have dominated the industry, those mentioned being Krispy Kreme and Dunkin Donuts. In the United States, Krispy Kreme mainly controls the southern states, while we see Dunkin’ Donuts rules the north, each on nearly every corner. Meanwhile, on the West Coast, we see many smaller companies populating certain areas, each honing in on the newest trends and flavors (Atkinson). The larger corporations and big-name companies are those looking to expand, increase their revenue, and also to spread American influence, in the form of doughnut goodness, to the rest of the world. In India, a doughnut-battle has ensued between Krispy Kreme and Dunkin Donuts, each company vying for the largest influence. India is a component in expanding to the Western territory for many reasons, the most important being India’s nature to accept new foods quickly and incorporate them into their lives with ease. Studies show that in India, people are more likely to spend money on newer foods, and with the growing population of young folks in the country, who adapt even faster than their predecessors, any company can reap the benefits of expanding to India (Jacob). In the early 2010s, the two big-name corporations set out to expand in India, with Krispy Kreme looking to open about 35 stores and Dunkin Donuts seeking out nearly 80 to around 100 chain locations, both within the next five or so years. Their rivalry would practically be played out on every street corner in India (Jacob).

India isn’t the only large country in the consumption market either, and as of recently, Japan and China lead sales revenue (Market Watch). However, not every business is suited to battle it out with these companies in other countries, and not every business wants to. Many smaller doughnut companies, of about 10 or so shop locations, and locally owned businesses actually profit by reaching a smaller consumer group. While they won’t find astronomical success similar to the industry-leading corporations, smaller owners are able to test out new recipes and get direct feedback. They are also able to appeal to a more focused group, creating a better opportunity for effective advertising (Tristano). Larger companies can’t afford to make a mistake on a recipe or an ad and risk a negative reaction from customers, so it takes nearly 8 to 12 months to perfect the product for the public. Smaller shops are also able to build a large sense of community, and their integrity and reputation also bring in business (Tristano). No matter what part of the doughnut industry you choose to take part in, you are guaranteed to find success in America’s most popular market.

As the Earth, society, and people change, the doughnut world must learn to adapt. While it may be commonly known that doughnuts are not necessarily the healthiest of options, not many know the other factors that go along with the treat. Traditionally, doughnuts are flour dough that has been deep fried into their distinct, hole-less shape. The batter itself may contain any number of combinations of ingredients; such as sugar, milk, eggs, oil, water, and artificial (or in some cases natural) flavoring. But that is just the dough itself; the toppings, frosting, and glaze coating a doughnut can introduce high counts of sugar, of all shapes and sizes, into the mix (Market Watch). A plain doughnut, with absolutely no toppings, coatings, or flavors of any kind, is roughly 200 calories. For doughnut consumers, it only goes up from there; Dunkin Donuts’ biggest culprit ranks at about 300 calories and 16 grams of fat, while the famous Krispy Kreme glazed doughnuts are about 390 calories and 24 grams of fat… each (Carey).

Nutritional studies at the Tufts University in Boston have estimated that just one of these heavenly treats will result in “roughly 20% of USDA’s recommended allowance for fat, and 15% of the day’s allowance for calories” (Carey). These numbers don’t even include the more exotic flavors, toppings, and frostings available to us, which can be the equivalent of 27 grams of sugar and 700 calories, and that is the baseline for these new trendy treats. With their captivating and mouth-watering flavor shadowing over the statistics, it’s not hard to picture why America’s favorite food to eat is also one of the worst to eat (Renee). These numbers are scary to anyone who knows them and cares about their health; so the doughnut world reacted and proposed a solution: new recipes. There are dozens upon dozens of healthier alternatives to the traditional doughnut, the most notable being a mix of “stevia, honey, whole wheat or almond flour, dark chocolate, and other nutritious ingredients” (Renee) to substitute in. As the movement for healthier diets rocks the food industry, the doughnut world has found a way to outlast other competition by seeking out and testing a healthier alternative. Recipes that cut down the number of calories, fat, sugar, and carbs in the average doughnut significantly, without taking away from the beloved taste, are growing more and more popular as humans begin to care more and more about their diet. Doughnuts have made it possible to enjoy a tasty treat every now and then, while simultaneously keeping in mind the consumer’s diet and health.

Doughnuts can be seen almost everywhere in today’s world; on clothing apparel, household decorations, and on nearly every street corner in the US. Although doughnuts are derived from American roots, their presence spans across multiple continents and reaches the far corners of the world. Despite the unforgettable tastiness and their title as America’s most popular food, many people are unaware of the culture that surrounds them. From their quiet beginnings to near world domination, the doughnut industry has proved again and again its capability to adapt to those consuming it. Doughnuts appeal to all far and wide; bringing together locals and small business owners, adventure seekers looking for the craziest new trend to try, entire regions and large corporations, health activists and bakers alike… to now entire countries.

The American-born pastry continues to rise to success and never fails to bring a smile to whoever may indulge in all of its greatness.

Companies Requiring Dress Code: Argumentative Essay

Summary

Policies are significant in the working environment as they fortify and explain the standards expected of workers and assist bosses with overseeing staff all the more viable as they characterize what is worthy and unsuitable in the working environment. This paper focuses mainly on four policies: sexual harassment, non-discrimination, employee benefit, and dress code; particularly why they should be implemented in a small company.

Human Resources Policies

Sexual Harassment

Sexual harassment keeps on being a problem in American workplaces. In 2018, the United States Equal Employment Opportunities Commission review revealed that 1 out of every 4 women (25%) and 1 out of 6 men (16%) have encountered sexual harassment in the workplace (U.S. EEOC). In 2019, tragically, there are still great figures for this type of harassment.

Sexual harassment is a critical issue, and the ramifications for both workers and employers were not kidding and broad. People experiencing sexual harassment face working in a horrendous, threatening, or risky condition, frequently every day, in danger of physical or emotional trouble (Hunt, Davidson, Fielden, & Hoel, 2018). With efficiency and enthusiasm levels predisposed to drop because of harassment, their professional movement can likewise be influenced, and they may even get constrained out of their activity and income (Shaw, Hegewisch, Hess, 2018).

Companies additionally endure the effects of sexual harassment in their specific manner, getting subject to negative effects, for example, poor work culture, low morale and efficiency levels, and budgetary worries from higher staff turnover (Shaw, Hegewisch, Hess, 2018). Being free from sexual harassment is a fundamental human right. Furthermore, under US law, everybody has a lawful right to live and work free from sexual harassment. For workers, this implies both during working hours and at any type of business-related training exercises or capacities (Firestone, 2018). As a business, paying little mind to whether you’re a large company or small business, you must keep up a workplace that is free of sexual harassment. Fundamentally, businesses and managers find a way to advance a protected and positive workplace for their workers (2018).

The United States Department of Justice defines sexual harassment as “ any nonconsensual sexual act proscribed by Federal, tribal, or State law, including when the victim cannot consent (U.S. DOJ, 2018). Sexual harassment can take various structures. Regardless of whether somebody is staring improperly, making sexually interesting remarks, telling or messaging wrong ‘jokes’, or exposing an employee to unwelcome physical contact. These models are viewed as sexual harassment and must be tended to (2018).

The way to prevent sexual harassment is for bosses and executives to guarantee that they have a distinctive and unique policy set up, that characterizes sexual harassment and layouts’ unsatisfactory conduct and its results (Shaw, Hegewisch, Hess, 2018). Execute a proficient sexual harassment policy and give continuous training to all staff to make it obvious to each worker that sexual harassment is 100% intolerable in the workplace.

It’s imperative to set up the company as a no-resistance workplace for managing sexual harassment. The truth of the issue is that counteractive action is the key factor if the company needs to change its way of life. To do this, trust must be worked with the management by adhering to the arrangements and not permitting any worker, regardless of their position, to get away from a careful examination if a report is made (Firestone, 2018). If the company can guarantee protected and dependable methods if an employee reports sexual harassment, each representative will confide in the organization and have a sense of security about the method of approach.

Nondiscrimination

Age, sex, physical appearance, religious belief, sexual orientation … The list of discrimination in the world of work is long. Solutions exist to effectively combat this scourge, but the road ahead to reach a virtuous model is still long. Discrimination at work can be defined as unequal treatment between two individuals, not because of their productivity, but because of their gender, their belief, or their physical appearance (U.S. EEOC, 2019). Many employees feel discriminated against, but few can prove it. However, the law strongly sanctions this type of behavior within a company. But, difficult for example, when one is a candidate for a new position, to justify discrimination without having access to the profiles of other applicants. Concrete actions to fight effectively against discrimination, especially within companies, must be taken on a much broader scale. In this section, we will focus mainly on why small businesses as well as large organizations need to incorporate non-discrimination policies in their handbook.

Removing discrimination from your company is a test yet one that can improve the odds that you won’t need to fight previous employees in court or devise imaginative approaches to hire new candidates (Demuijnck, 2009). Building up an equal employment opportunity policy sets up a basis for a company’s crucial way of thinking on common regard, however, it’s just the beginning. Promise that policy requires the enduring help of the company’s most significant level of initiative, which streams down to directors, other managers, and staff (2009).

The work environment of the organization should give each representative a voice (Demuijnck, 2009). By battling against discrimination, singular employees are given opportunities and the conviction that they can accomplish and rise in their professions. Regularly, it is the least fortunate individuals who are oppressed, so giving them openings in your workplace empowers the improvement of confidence (Blanchflower, Levine, Zimmerman, 2003). Perceive the respect of every individual and commend it in an inspiring domain (2009).

Freeing your workplace of discrimination builds up a climate of solidarity. Your zero resilience of acts of injustice alongside your standards set a model for the employees. At the point when the company practices fullness by allotting workgroups made out of differing staff individuals, it shows confidence in the powerful organization (Demujnck, 2009). In like manner, promoting an employee who utilizes a wheelchair to a supervisory position represents your organization’s certainty that those with physical contrasts can execute just as others in insignificant-level positions(2009). A guarantee of a nondiscrimination condition is helpful for better assurance, more prominent cohesiveness, and a higher generation.

Employee Benefit

Any business depends entirely on its employees. Indeed, essential for the development and growth of their activities, employees are elements that should not be overlooked, especially for companies that operate in a sector where the workforce is scarce.

As a result, many companies are implementing systems or policies in the employees’ handbook that above all allow them to retain their employees and also optimize their working conditions. And for this, there are mainly the salary benefits, which may or may not be mandatory, and which are greatly appreciated by all employees. The question being asked is, why is the employee benefits policy so important to have?

By definition, employee benefits are other forms of compensation enjoyed by employees of a company (Klonoski, 2016). Salary benefits are therefore additional sources of income in addition to salary, and can, therefore, be presented as gifts, bonuses or also fringe benefits, and so on. 79% of employees would prefer to have new or extra benefits rather than pay increments. Great wages are significant, however, so are great benefits. Benefits aren’t only attractive to employees. They can improve the business. Including benefits can build loyalty, center and profitability, participation, and selecting

At the point when you offer employee benefits, your employees are bound to be faithful to your business. As per one overview, 60% of employees said having a benefits bundle is incredibly important or imperative to their manager’s loyalty (Workforces Report, 2016). Employees need the capacity to single out their benefits to coordinate their ways of life. A study shows that 72% of employees said that the capacity to alter benefits builds their loyalty (A New Age of Benefits, 2017). Offering a restricted arrangement of benefits doesn’t let employees pick what works for them. At the point when employees are increasingly steadfast, they are bound to keep working for you. Beginning a benefits program or adding to your present one can persuade employees to remain. 36% of employees state improving their benefits bundle is one thing their bosses can do to keep them in their occupations (2016).

The absence of benefits can affect the employees’ capacities to focus and be profitable at work (Laundaon, Cathcart, & Mcdonald, 2019. How? Indeed, employees may be stressed over things in their own lives, for example, childcare, sicknesses, and money-related issues. On the off chance that employees are stressed over these things, they aren’t centered around work. An organization can offer benefits that will assist employees with assuaging their pressure. At the point when employees can deal with issues past work, they can be increasingly present at work (Klonoski, 2016). Of overviewed employees, 51% admitted that benefits sway their capacity to center at work. What’s more, an extra 51% admitted that benefits command their profitability at work (2019).

By giving benefits policies, you improve your capacity to bring in new applicants and contract new employees (Laundaon, Cathcart, & Mcdonald, 2019. Organizations may think an enormous paycheck is a thing that draws in employees, but as covered in the lecture, employees are searching for more than just a paycheck. Be that as it may, benefits are similarly as significant as wages. A study found that 55% of employees are in any event fairly prone to acknowledge a vocation with marginally lower pay on the off chance that it has better benefits (Laundaon et al., 2019).

Dress Code.

Time has changed and today it seems to be a free-for-all insofar as dress code. Why do companies still need a dress code policy today and why is it so prominent? The importance of a dress code for professionalism is as multifaceted as options for proper clothing.

A business’ standard for dress codes makes a standard for visual connection. This enables employees to feel some portion of a company and fits a feeling of all progressing in the direction of one main goal (Levi, 2008). It’s likewise obvious that if one individual dresses like it’s a picnic while another dresses in formal attire there will be some unwieldiness (2008).

Positively, employees reserve a privilege to communicate through their attire yet by that equivalent token do as well companies, and workplaces maintain whatever authority is needed to express how they need their business to portray itself (Mitchell, Koen, and Moore, 2013). Regardless of whether purposeful or not, how one’s dress communicates something specific. It is dependent upon employees to guarantee that the message passed on by their appearance is that they’re a piece of the organization (2013). Having a dress code policy allows both the employees and the business to represent their goals and vision through their attire.

Employees are supposed to represent their workplace. The business objectives and ideas are reflected in who it decides to contract (Brown, 2014). The norms for proficient clothing change from business to business, so it is dependent upon each industry to pick its very own guidelines (Levi, 2008). Regardless of whether somebody works in an office with almost no forward-looking connection, the general standard is everybody should dress as though their customers could get through the entryway at any minute.

Reference:

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Essay on Home Depot Social Responsibility

Knowledge of the professionals and cons for each will permit Home Depot that allow you to better cope with issues that may stand up when they initiate a strategy. in keeping with Freeman’s narrative the overriding goal of a business enterprise is profitability. Below this assumption, Domestic Depot must forestall day workers from soliciting paintings through elevated protection and prosecution. while day workers are handy for contractors they may be now not the motive contractors save at Home Depot. however domestic Depot loses business from property owners who feel intimidated by day workers. Soliciting brings down store enchantment, creates felony liabilities, and is a source of friction with neighboring corporations. Financially the agency does not benefit from having day employees soliciting paintings. furthermore, domestic Depot will now not lose any commercial enterprise by way of placing a forestall to soliciting because their competitors also prohibit such activities leaving no different replacement. This unfastened market angle focuses on income but it fails to remember other non-quantitative elements. In following this method home Depot runs the risk of upsetting neighborhood owners and businesses who help the day worker’s efforts to find work as well as the Hispanic and immigration organizations who are striving for equality. information the repercussions of taking a stance towards the day workers we can broaden another route of action that is much less offensive to the agencies indexed above. On this course of movement, home Depot has to take a Deontology method. This method will cognizance the honor for life, equality, and maximizing social welfare. in preference to preventing day workers from soliciting work, the corporation could designate a place or shape for day workers to collect at particular times to discover paintings. This method might solidify job opportunities for thousands of employees who are unable to locate work elsewhere. home Depot would additionally be giving those men dignity and extra shape within the hiring method permitting them to not feel like beggars. In permitting the day people the possibility to search for paintings domestic Depot has to still ensure that these men are not interfering with clients and different neighborhood groups. The agency must also make sure to release all legal responsibility for any illegal behavior or incidents stemming from the solicitation of labor. In taking this method home Depot can show the general public that they are sympathetic to supporting the ones in need and that the employer’s task is more than just income maximization. however, similar to the non-soliciting method the organization faces grievance from activist groups, house owners, and nearby organizations who oppose the unlawful solicitation of work by way of day workers. in addition, this technique also has the risk of primary liability. With most people of day employees being illegal immigrants, the hiring of these men is illegal. In making specific allocations to help those guys, domestic Depot is indirectly selling an illegal interest. furthermore, because Home Depot is allowing those sports the general public will be short to maintain them responsible for any incidents that stem from this kind of solicitation whether or not they’re legally responsible or not. The third route of motion available for domestic Depot includes finding mutual ground between the ones for and people towards day hard work. With an increase in soliciting, arrests, and unlawful workers many consider the activities at domestic Depot are counterproductive to the community. on the other hand, home Depot has stakeholders in the community who agree that it’s miles important to aid and offer facilities for these employees who have little opportunity some place else. each events have legitimate factors leading me to my final course of motion which I believe is the one domestic Depot must adapt to moving ahead. Like in the first path of motion domestic Depot ought to forestall day people from soliciting paintings first through posting symptoms and giving warnings. If day workers keep defying this policy domestic Depot ought to further grow security and comply with prosecution. this can allow for domestic Depot customers that allow you to store without worry of being hassled. it will additionally relieve domestic Depot employees from feeling liable for dealing with in addition day laborer problems at their shops. Furthermore to prevent solicitation at their shops domestic Depot must proactively paintings with neighborhood governments and officials to create a gadget

To inspire contractors to use neighborhood hiring halls whilst one is to be had and when a hiring corridor isn’t always available and soliciting is a problem Home Depot proactively running with nearby officials through financing to begin a hiring corridor. additionally making charitable donations to corporations whose goal is to assist day workers. home Depot may also sponsor a program on the hiring halls they sponsor to provide free prison assistance to those seeking citizenship. via supporting the sale of the criminal hiring of day laborers home Depot will utilize the enterprise perspectives of utilitarianism, deontology, and ethic of care. home Depot’s angle of utilitarianism is supplied via

forestalling day workers via prosecution and through fining contractors for soliciting – increase in safety and authorities but imparting transportation to local hiring halls while one is to be had and while a hiring corridor isn’t always available and soliciting is a problem proactively running with local officers through financing to begin a hiring hall. additionally making charitable donations to companies whose purpose is to assist day workers. domestic Depot can also sponsor software on the hiring halls they sponsor to give unfastened legal help to the ones searching for citizenship.