Category: Communication

respond to another students discussion post in a thoughful manner while providin

respond to another students discussion post in a thoughful manner while providing new insight & bring in details from the book chapter.

After watching the film, go back to chapter 4 of our text and respond to each pr

After watching the film, go back to chapter 4 of our text and respond to each prompt below.
1. First, identify at least 5 concepts presented in chapter 4 that you believe were “at play” in the film.
a. Name the concept and explain it using your own words do not cut and paste the text definition.
b. After defining the concept, explain how it “works” in real life.
c. Explain how you believe the concept “worked” in the film by identifying specific scenes the concept was “at play” – what happened, who was involved, what were they doing, and how does it demonstrate the concept
2. Second, using ideas from chapter 4, discuss how the main character in our film, grew and changed, in her social and personal identities.
3. Share any additional thoughts you have about the movie, specifically concepts that may be found in chapters 1 through 3 of our text.
4. Proof-read your paper for errors, etc.

Reflection of personal cultural norms and expectations and apply concepts learne

Reflection of personal cultural norms and expectations and apply concepts learned to understand how subcultures function

CMDS 3701: AdTech Campaign Assignment
Due: Week 4 – Friday, February 2, 11:59pm

CMDS 3701: AdTech Campaign Assignment
Due: Week 4 – Friday, February 2, 11:59pm on eClass
In the first few weeks of our class, we will discuss the incredible importance of influence in promotional culture, and specifically in the development of a brand’s identity. However, influence is difficult to achieve in the attention economy, and perhaps even more difficult to measure. How do we know when a brand identity, or a promotional message, is influential?
Often, those working in advertising industries, and in strategic communications, try to maximize or optimize influence through various technologies. (We will discuss this at length in Week 3 of the class!) Since OpenAI released the chatbot, ChatGPT in late 2022, there has been great excitement about the role that large language models and generative artificial intelligence may play in transforming creative industries, such as advertising.
For your first assignment, we will test just how effective – and influential – chatbots such as ChatGPT are in crafting a brand identity for an imaginary product, service or organization that you will invent.
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Note: To complete this assignment students will need to sign up for a free account with OpenAI. However, no student will be obligated to sign up for an account if they do not want to provide OpenAI with their data. In the event that they don’t want to they can opt out of this assignment and complete an alternate assignment.
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Objective:
The goal of this assignment is to explore the creative potential of ChatGPT in developing a compelling brand identity for a product, service or organization. You will engage with ChatGPT to generate brand-related content and then critically evaluate it within the context of our class’ themes: influence, brand identity, and the role of technology.
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The Task:
Your task will be to use ChatGPT to create a brand identity and promotional messages for a product, service or organization of your choice, operating in any sector. You might choose a consumer good like blue jeans, a food item or a piece of technology; a luxury destination for a vacation; a political party; a university; a new television series, film, or album, etc. In each case, you will choose something fictional (i.e. imaginary). You may, of course, draw inspiration from real world products, companies, etc. But please invent a new, or original name for the focus of your brand.
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Step-by-Step Instructions:
Registration/Log-In to ChatGPT: If you do not already have one, create a free account with OpenAI so that you may access ChatGPT. Click here to log in or create an account. Note: Free accounts grant you access to ChatGPT 3.5. You do not need to pay for a premium account, which grants access to ChatGPT 4. Please do not spend money in order to complete this assignment! It is unnecessary.
Product/Service Identification: Decide on a product, service or organization that you will build a campaign. Be creative here! There is no “wrong” or “bad” idea.
Brand Identity Development: Once you have chosen the subject of your brand, you will write a detailed prompt (ie. a command to the chatbot) to generate the content of your brand identity. Consider how you craft the prompt. It should include as many specific details as possible about the brand. For example:
What does it look like?
What are key words to describe it?
Who is the target audience/core consumer group?
Any other suggestions?
Tip: If the first attempt at writing a successful prompt that produces useful content for you is unsatisfactory, try again with slightly different phrasings!
Examples:
Create a brand identity for a mop, called a ‘Laywine mop.’ It should be beautifully designed and affordable. The brand should target consumers of eccentric professors who live all over Canada and who want to clean their floors efficiently.
Create a brand identity for Zork University. Zork is in the Greater Toronto Area and offers a diverse, cosmopolitan campus with exciting classes in arts, humanities, sciences and business. It is a competitive university that students from all over the world want to attend.
From here, you can experiment! In the same chat where you produce a brand identity, prompt the chatbot to generate specific examples of advertisements, branding or promotional messages. For example, you might write a prompt to:
“Write 5 promotional tweets for this product”
“Create a logo for this product. Describe it in detail.”
“Create a detailed description of this product to go on the website.”
“Write a short script for a 30 second television commercial that would air on ESPN”
“Write a short script for a 30 second ad that would play on a podcast”
“Write the script for [insert celebrity / influencer’s name here] to endorse this brand on their Instagram, TikTok or Twitter/X.”
Tip: Once again, try to be specific! You may write as many prompts as you like, but take
note of what works effectively and what does not.
Please then copy / paste three of these prompts into a document that you will submit. This should include the first prompt that generates your brand identity, and then two additional prompts that contain promotional messages. You will not be evaluated on the content that ChatGPT generates, but you will need to use these in order to complete the next step of the assignment, the Critical Assessment.
Critical Assessment of the Brand Identity: You will be evaluated on your answers to the following three questions that critically assess the content that ChatGPT generates, and its role in branding and within promotional culture. Please provide answers to the following questions:
Question 1: Describe your overall impressions of the brand identity that ChatGPT generated.
Did it respond to your prompts the way that you hoped for, or expected? What
worked well or didn’t work well when writing these prompts?
Question 2: Do you think that this brand identity, and the promotional messages that
accompanied it will be successful (i.e. influential for the audiences that consume them)? Explain your answer – i.e. Why would or wouldn’t this content prove influential? Would different audiences experience this content differently?
Question 3: If you had to make a prediction from this experience, do you think that chatbots
(or other generative AI technologies) will be successfully implemented into the
advertising industry, or other aspects of promotional culture? In other words – can they be made to “optimize influence”? Explain your answer.
Each answer should be between 200-300 words per question (i.e. approximately 1 page, double spaced with a standard 12 point font), and a maximum of 350 words. When answering, try to frame your perspectives with specific examples, and with clear, persuasive arguments to support your claims.
You are not required to conduct any additional research for this assignment, although strong answers may incorporate references to course readings or lectures from the class. Please reference consistently in either APA or MLA style, and include a references page at the end of your assignment.
Submission: When you are ready to submit, make sure that you include a) the three prompts, b) the three answers to your questions, and c) a references page . Please also attach a cover page that indicates the following items:
The name of your campaign
Your name
Your TA’s name
Course and section number (CMDS 3701, Section __)
Date
Student #
The submission folder is on eClass. Please do not submit via email!
Grading Criteria:
Each question will be evaluated out of 5 marks.
Three questions x 5 marks = 15 marks total (15% of your final grade)
Your answers will be evaluated on the following criteria:
Depth and detail of your answers
Application of course concepts and themes
Clarity of your writing

Purpose: The purposes of the research critiques are to develop critical analysis

Purpose: The purposes of the research critiques are to develop critical analysis skills for reading research, and to develop a professional and research writing style.
Learning Objectives: At the end of this series of research critique assignments, the student should be able to:
discuss key elements in each section of a research article
write original critical analyses with an appropriate professional writing style
develop confidence as a consumer of research.
Instructions
Write a 1 – 2-page paper (double-spaced) that critiques the introduction/literature review section of the assigned article.
Your paper should adhere to the guidelines of the APA 7th edition Publication Manual. See additional resources available on Canvas.
Your paper must be submitted to Turnitin (link on Canvas) by the due date. Please abide by the university policies for academic honesty. Possible violations of academic honesty will be addressed seriously. Late submissions will have points deducted.
Your paper will be graded for content and writing style. Please see the separate grading rubric.
Content
Here are some considerations for critiquing an intro/literature review. You are not required to address every one of these questions. You should use these questions to guide your critique and select the appropriate ones to the assigned article.
Is the purpose of the research study clear?
Is the research problem clearly identified?
Is the review logically organized?
Does it offer a balanced critical analysis of the literature?
is the majority of the literature of recent origin?
is it mainly from primary sources and of an empirical nature?
Has a conceptual or theoretical framework been identified?
Is the framework adequately described?
is the framework appropriate?
Have alms and objectives, a research question, or a hypothesis been identified?
If so, are they clearly stated?
Do they reflect the information presented in the literature review?
________________________________________
“PLEASE MAKE SURE critiques IS ON the introduction/literature review section ” OF ATTACHED ARTICLE. THANK YOU

For discussion forum two, you will use Hakobyan’s article on the spiral of silen

For discussion forum two, you will use Hakobyan’s article on the spiral of silence. Select a current issue being discussed in media and a specific media platform. Use Hakobyan’s ideas to discuss how the spiral of silence can be applied to the issue you selected.
Please include at least two references. Article linked below.

Vital Source Log in
Will be available for the assigned writer
Ulmer, R. R., Sell

Vital Source Log in
Will be available for the assigned writer
Ulmer, R. R., Sellnow, T. L, & Seeger, M. W. (2019). Effective crisis communication: Moving from crisis to opportunity (4th ed.). SAGE. https://online.vitalsource.com/#/books/9781506315744

***After reviewing the case described in Example 4.3 on pages 57-60 of your textbook, write an analysis using discourse of renewal theory as a framework to analyze the organization’s crisis response. Cite specific examples to support your points.

Your case study must be at least two pages in length. Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used. Please note that no abstract is needed

Read 3 academic journal articles of your choosing. Be sure to utilize the resour

Read 3 academic journal articles of your choosing. Be sure to utilize the resources in Module 3 to help you navigate the library website to find 3 academic journal articles. When selecting journal articles to read and take notes on for this activity.
1. Be sure that you have selected “peer-reviewed” articles
2. The publication date is not earlier than 2015.
3. The topic includes some sort of communication. Can pertain to Advertising, Public Relations, Marketing, Journalism, Organizational Communication, Interpersonal Communication, Corporate Social Responsibility, Diversity, Equity, & Inclusion initiatives, Media Effects, or social media.
For each article, complete the note-taking template below.
Rubric
Articles adhere to the rules of assignment (peer-reviewed, 2015 & later, communication topic) 5 points
Article 1 Notes Completeness 10 points
Article 2 Notes Completeness 10 points
Article 3 Notes Completeness 10 points
Total 35 points
PLEASE USE THE PEER-REVIEW ARTICLES I HAVE LINKED AND ATTACHED BELOW:
1. https://onlinelibrary.wiley.com/doi/10.1111/add.13432
2. https://www-sciencedirect-com.lib-e2.lib.ttu.edu/science/article/pii/S0268401216305291

Using the AI resources and readings provided, develop a communication-related re

Using the AI resources and readings provided, develop a communication-related research topic of your choosing. Run the topic through one of the AI platforms listed on the TTU AI Tools for Research and Writing page (LINKS TO ALL MATERIALS WILL BE PROVIDED BELOW. discuss your topic and the platform you chose (and why you chose that platform). Next, discuss what you thought the AI tool did well in terms of academic and/or applied research. Discuss limitations you noticed in the information provided by the AI tool (see the articles provided in the resources folder for help with identifying these limitations). Finally, discuss what responsible use of AI means to you when conducting research related to Strategic and Mass Communication.
ARTICLES:
https://www.ncl.ac.uk/academic-skills-kit/good-academic-practice/artificial-intelligence/use-and-limitations/
https://www.japantimes.co.jp/news/2023/03/15/business/tech/openai-chat-gpt4/
TTU AI TOOLS FOR RESEARCH & WRITING PAGE
https://guides.library.ttu.edu/artificialintelligencetools/aitools

Informative Speech Outline
Purpose: The goal of this assignment is to outline yo

Informative Speech Outline
Purpose: The goal of this assignment is to outline your informative speech. You will use this
skill the rest of the semester outlining your speeches.
Task: Your task is to use the informative speech outline template to outline your informative
speech. Make sure to complete all parts of the outline and cite any sources using APA style.
Submit your completed outline by the deadline.
Successful students will:
 Outline all parts of their informative speech thoroughly and completely.
 Submit their completed outline by the deadline.
SPC 3602 Informative Speech and Outline Guidelines
Purpose: This goal of this speech is for you to deliver an informative speech that raises
awareness and increases audience knowledge about an object, process, person, concept, policy,
place, or event. This is a skill you can apply both in your coursework and once you enter the
workplace.
Task: In this 4-6—minute speech, you will select a topic and increase your audience’s
knowledge or raise awareness about that topic. Be sure not to include any persuasive elements in
this speech. Use one of the organizational patterns detailed in the textbook to organize your
speech. You will need to do research in order to prepare and develop this speech. You should
back up your thoughts with supporting material. Use the FIU Library resources to find credible
sources for your speech. You should cite at least 3 sources using APA style both verbally in your
speech and in your outline. Two sources should be academic and one can be non-academic. An
outline is required for this speech. A visual aid, such as PowerPoint, Prezi, handout, or physical
object/s, is required for this speech as well. You should have two audience members.
A successful speaker will:
 Select a topic appropriate for your audience and speech situation.
 Use an appropriate organizational pattern.
 Include fully developed introduction, main points, conclusion, transitions in your speech.
 Write a clear thesis.
 Cite the minimum number of sources properly using APA style, both verbally and in your
outline.
 Use proper elements of vocal and physical delivery, such as avoiding vocal fillers,
pausing between thoughts, making direct eye contact, and having strong posture, among
others.
 Not go over or under time.
 Speak extemporaneously.
 Dress professionally.
 Have two audience members.
 Use visual aid.
please see attached template.
please see the article below and also do the research for references.
https://www.researchgate.net/profile/Bruce-Chorpita/publication/13613792_The_Development_of_Anxiety_The_Role_of_Control_in_the_Early_Environment/links/5682216b08ae1e63f1edeab8/The-Development-of-Anxiety-The-Role-of-Control-in-the-Early-Environment.pdf