Category: Coffee

Introduction

In today’s fast-paced world, coffee has become a ubiquitous beverage, enjoyed by people from all walks of life. The coffee market is diverse, catering to a wide range of consumer preferences. To effectively target and serve this diverse customer base, coffee companies employ market segmentation strategies. In this analytical essay, we will delve into the market segmentation of coffee, examining the different consumer segments and their distinct preferences.

I. Demographic Segmentation

Demographic segmentation is a common approach used in the coffee industry to divide the market based on demographic variables such as age, gender, income, and occupation.

• Age: Coffee consumption patterns vary significantly among different age groups. Younger consumers, particularly millennials and Generation Z, are more likely to embrace specialty coffee and experiment with different flavors and brewing methods. On the other hand, older generations may prefer traditional coffee blends or decaffeinated options.
• Gender: While coffee consumption is not heavily skewed towards a particular gender, certain preferences can be observed. For instance, specialty coffee drinks like lattes and cappuccinos tend to be more popular among female consumers, whereas male consumers may gravitate towards stronger and bolder brews like espresso or black coffee.
• Income and Occupation: Coffee preferences can also be influenced by income levels and occupations. High-income individuals may be more willing to spend on premium coffee blends or gourmet beans. Additionally, professionals who lead busy lives may seek convenient options like ready-to-drink or single-serve coffee products.

II. Psychographic Segmentation

Psychographic segmentation focuses on consumers’ lifestyles, attitudes, and values, providing insights into their preferences and behavior.

• Coffee Enthusiasts: This segment comprises individuals who are passionate about coffee and consider it an integral part of their daily routine. They may invest in high-quality beans, experiment with different brewing methods, and seek out specialty coffee shops to satisfy their taste for unique and flavorful brews.
• Health-Conscious Consumers: With the rising awareness of health and wellness, an increasing number of consumers are seeking healthier coffee options. This segment may prefer organic, fair-trade, or low-acid coffee varieties. They may also opt for alternative milk options, such as almond or oat milk, and seek out coffee brands that prioritize sustainability and ethical sourcing practices.

III. Behavioral Segmentation

Behavioral segmentation focuses on consumers’ purchasing behavior, loyalty, and usage patterns.

• Occasion-Based Segmentation: Consumers’ coffee preferences can vary depending on the occasion. For example, some individuals may enjoy a leisurely cup of coffee in the morning as part of their morning routine, while others may seek a quick pick-me-up during their afternoon break. Understanding these usage occasions can help coffee companies tailor their product offerings and marketing strategies accordingly.
• Brand Loyalty: Coffee consumers can display varying levels of brand loyalty. Some may be loyal to a specific brand or coffee shop, while others may be more open to trying different brands and flavors. This segment may be influenced by factors such as taste, price, convenience, and brand reputation.

Conclusion

Market segmentation is crucial in the coffee industry as it allows companies to better understand and meet the diverse preferences of consumers. By employing demographic, psychographic, and behavioral segmentation strategies, coffee companies can develop targeted marketing campaigns, introduce new product offerings, and enhance customer experiences. Understanding the specific needs and preferences of different consumer segments enables coffee companies to stay competitive in a saturated market and build strong, lasting relationships with their customers.

The development of the innovative technologies has changed the marketing strategies. There is hardly a company which does not offer its services via the Internet. Additionally, many people understand that the Internet is the convenient place where everything may be easily found.

However, it is important to organize the Internet website in the correct order with the purpose to make sure that the customers can easily reach the desired information and remain satisfied with its appropriateness and layout.

The Internet marketing of the Great Cups Coffee Company is not that successful as the company wants it to be. First of all, it should be mentioned that the company does not have any basis for the successful development of the Internet marketing as having created several departments in different tows, the company failed to provide the only platform which does not allow the managers to coordinate the actions.

Additionally, the company does not have an appropriate website, therefore, the company clients do not have an opportunity to know more about the company. To make sure that the company Internet marketing successfully develops, it is important to check the company website and offer a number of ideas which may be useful.

First of all, the company should change the design with the purpose to make sure that all the links are active and the main page reflects the information which is interesting for all the visitors. The process should be placed in contrast with the previously high to attract customers by discounts.

The main page of the company website should be absolutely restructured. The photos of the board of directors should be removed, all the pictures should be changed. Thus, it is important to place the photos of the products of the company with the slogan or another attractive phrase on the main page.

The top line of the main page should contain the information about the following, the company products, the company locations, the company vision and mission, the customer services and the novelties. Each of these links should offer the customers the range of information which may be interesting.

Thus, the customer products link should offer the detailed information about the range of products. The customers should know what they are drinking and which the advantages of the products are. The company locations should offer the addresses of the places where the products may be bought or the locations of the coffee company dealers.

The vision and mission of the company should contain the ethical consideration and the main purpose the company pursues. The customer service should be full of the customer feedbacks, the contact information and other particular data which may be useful for the customers and the website visitors. The novelties sections should be full of the new information. It is important for the company to offer something new from time to time to keep customers interested.

Therefore, it should be concluded that the website appearance and information presentation are important for customers. The Internet marketing has become an essential part of the company success and the inability to meet the main requirements of the customer may lead to failure to sell the product. The bright and perfectly structured website attracts customers and informs them about the priorities of the company products. The company should make sure that all the data on the website is accurate and valid.

Online matchmaking is an enormous industry. It is developing at a rapid pace thanks to the introduction of new technologies (Yoder par. 4). The size of the market has grown by 7,1% from 2013 to 2014 (Bercovici par. 3). There are always new opportunities for companies in this business. Many expected that smartphone dating applications would become very trendy. It is explained by the fact that people can use such services on the road or at home without leaving their comfort zones (Finkel et al. 50). It is necessary to understand the most important aspects of a successful online matchmaking system.

There are numerous competitors in this industry that focus on particular target markets.

Currently, Tinder is the most popular smartphone application. It matches users that are close to each other with the use of geolocation services. Once matched, one can swipe right or left depending on if he or she wants to communicate with a person or not. The biggest advantage of Tinder is that it is free to use. It is also liked by many for its privacy. One does not know about the interest of the other user unless they both like each other (Corpuz par. 2). It is also connected with a Facebook account and synchronizes personal information such as interests. There is also a paid service that provides a range of advantages.

However, it should be said that it has its disadvantages. One of the problems is that there is no official application for Windows Phone. Also, many dislike the paid service, and the fact that it is priced differently depending on age is also controversial.

Coffee Meets Bagel is a unique service because it finds only one match every day at a particular time (Davidson par. 5). If users like each other, the application allows them to communicate for a week. One of the biggest advantages is that its matchmaking algorithm is much more complex than those of competitors. A custom match that was generated with the use of Facebook information is a major factor that is liked by its users. However, this service also has its disadvantages. Many people prefer to have the option to choose with whom they want to communicate. It is also hard to get the first match without spending money, and it turns off many users

Tastebuds is a popular service that matches users according to their music taste (Wells par. 20). Users are matched if they like similar artists. This service also informs the customers if both sides want to communicate. This approach is rather innovative. One of its benefits is that the account can be connected to such services as Songkick and Last.fm, and it shows the events that a user visits. There is also an incognito mode for those who want to keep their privacy. One of the disadvantages is that it is only available for Apple devices. Also, it focuses only on those who are very interested in music. Nevertheless, it is expected to be a serious competitor.

In conclusion, there are many companies in this industry. Every smartphone application provides users with a range of unique services. Also, each one has its advantages and disadvantages. The new technologies are always developing, and it is important to keep track of trends and new strategies in this market.

Works Cited

Bercovici, Jeff. Love On The Run: The Next Revolution in Online Dating. 2014. Web.

Corpuz, John. 10 Smartphone Dating Apps. 2015. Web.

Davidson, Lauren. These New Dating Apps Want to Help Busy Professionals Find Love. 2015. Web.

Finkel, E. J., Paul W. Eastwick, Benjamin R. Karney, Harry T. Reis, and Susan Sprecher. “Online Dating: A Critical Analysis from the Perspective of Psychological Science.” Psychological Science in the Public Interest 13.1 (2012): 3-66. Print.

Yoder, Steve. “How Online Dating Became a $2 Billion Industry.” The Fiscal Times. 2015. Web.

Wells, Georgia. Five Dating Apps That Put a Twist on Matchmaking. 2015. Web.

Program Name: Coffee Maker Functions

Code for Coffee Maker Functions:

Apply PresetTime to begin brewing while the coffee maker is OFF

IF want to set CoffeeMakerTime

Press ON x 2

Apply input HH:MM

Press ON

Display Set Time

ELSE

Do nothing

IF Coffee and Water are present

DO

Boil Water

Mix Water and Coffee

ELSE

Add Coffee and Water

IF Temperature is too high

Turn OFF the heating function

WHILE water and coffee are present, and machine is ON

IF it is out of water

Stops brewing coffee

ELSE

Turn off when complete

Reflection

The pseudocode was constructed based on logic and estimation of the regular functions of the coffee maker. Aside from the basic preparation process of a cup of coffee, the program would need to operate with several other variables. Firstly, the machine would need to be able to distinguish whether it is ON or OFF. Secondly, a variable that specifies the period of operation would be required. Therefore, the machine would need to be able to determine the current time and set additional time brackets considering the current time. Thirdly, the program needs a variable that monitors and assesses the quantities of water and coffee present. It should be able to indicate whether the existing supplies are sufficient to make coffee. If not, they should turn the machine off to avoid damaging the tool.

To perform its duties correctly, the program should allow for multiple functions to operate. A variable that would allow to update and display the current time is required for the coffee maker, since it would aid in setting the preferred making time. The differentiation between OFF and ON is carried out by the main code. The use of the pseudocode is an effective method in outlining the main presumed operations for the coffee maker. It allows a user to go through every step and every diverging point to understand the structure of the code and the functionality it would entail.

Introduction

The selected object for the technical overview is the Keurig K-Select Coffee Maker – a single-serve K-cup coffee brewer. Its primary parts include a 52oz water reservoir, a filter, K-Cup pods, and a coffee maker. Moreover, it can utilize an additionally purchased coffee filter to prepare unique varieties of tastes. Concerning functionality, the device uses specialized K-Cup pods with ground coffee from Keurig to make freshly brewed beverages. Ultimately, the current technical report thoroughly examines the characteristics and functions of the Keurig K-Select Coffee Maker.

Object Description

Water Reservoir

The primary separatable component of the device is the water reservoir. Its capacity of 52oz allows the user to brew five to six cups of fresh coffee before refilling (see Figure 1) (“Keurig K-Select,” 2022).

The Keurig K-Select Coffee Maker offers a single-cup serving of four distinct sizes – 6oz, 8oz, 10oz, and 12oz (“Keurig K-Select,” 2022). Hence, a spacious water reservoir is a convenient solution to make coffee for all family members without the need to refill the container. Moreover, the included water filter allows the user to dispense hot water from the device without the aftertaste of coffee. As a result, a water reservoir and filter enable distinct functions of the Keurig K-Select Coffee Maker.

K-Cup Pods

Concerning the primary functionality of the device, the user needs specialized K-Cup pods to brew coffee. Keurig presents a large variety of tastes and roast levels to satisfy the customers’ needs. Figure 2 below provides an overview of the K-Cup system to reach the maximum flavor of freshly brewed coffee, while Figure 3 depicts the device:

Coffee Brewer

Lastly, it is essential to examine the characteristics of the primary part – the coffee brewer. The dimensions of the device are 12.5″ to 9.2″, making it a compact machine that can fit in any kitchen (“Keurig K-Select,” 2022). The coffee brewer is made of fingerprint-resistant plastic and is easy to clean, guaranteeing an elegant appearance regardless of the number of uses. It makes a single cup within one minute and has a number of additional features. They include the quiet mode to minimize the noise from the machine and strong brewing the maximize the flavor of ground coffee (“Keurig K-Select,” 2022). Figure 4 below presents the visual depiction of the strong brew feature:

The large variety of functions and available cup sizes makes the Keurig K-Select Coffee Maker a suitable choice for an affordable and effective coffee brewer.

Conclusion

The Keurig K-Select Coffee Maker is one of the popular options of budget coffee makers that present a unique variety of tastes and rich functionality. Four distinct sizes and more than a hundred available flavors from Keurig K-Cup pods can satisfy the needs of most customers. The additional features of the device, such as strong brew and quiet mode, are relevant advantages compared to its competitors in the market. Ultimately, the current technical report has examined the primary characteristics of the Keurig K-Select Coffee Maker, confirming that it is a cost-effective coffee brewer and an appropriate choice in the affordable segment.

Reference

Keurig K-Select coffee maker, single serve K-Cup coffee brewer, with strength control and hot water on demand, matte black. (2022). Amazon. Web.

Although trendy cafés are currently experiencing their renaissance due to the popularity of artisanal caffeinated drinks and hipster ambiance, they will not exist in the future as for modern workers, coffee should be cheap and fast accessible.

In the present day, in response to people’s desire to drink crafted coffee, artisanal cafés are appearing everywhere producing tasty drinks, providing good-paying jobs for talented and skilled baristas, and being great places for work, study, and social activity.

In passage one, the author states that artisanal cafés will not last for a long time as people require coffee fast through local diners or small coffee shops in order to work productively, while in cafés, drinks take a lot of time to be made. However, in passage two, the author argues that artisanal cafés are great places that provide tasty drinks, jobs for talented baristas, and a place for multiple activities. These opposing points of view demonstrate that while trendy cafés are currently popular among people who prefer crafted drinks and a particular atmosphere, they may be useless for people who need coffee as a cheap and fast fuel to increase working productivity and think that these cafés will disappear soon.

Research question

Are people who take coffee before going to bed likely to have difficulty falling asleep?

Experimental hypothesis

Consumption of coffee before going to bed will cause individuals to have difficulty falling asleep

Independent variable

The amount of coffee the subjects drink before going to bed

Dependent variable

The time after going to bed that subjects fall asleep.

Participants

Ten people will be selected for this experiment. From the group, five will drink coffee before going to bed while the other five will not. The latter group will be the control for the experiment.

Measures

The candidates selected for the experiment will be people who typically go to bed at the same time. This will help rule out the effect of other habitual factors that might influence the outcome of the experiment.

The experiment

For this experiment, questionnaires will be sent out to a class of college students, who will be required to fill in the time they usually go to bed and how easy it usually is for them to fall asleep.

From the feedback, 10 subjects will be selected for the experiment. The selected candidates should be those who go to bed at around the same time and have no difficulty in falling asleep. Before beginning the experiment, the subjects will be required to sign a form indicating that they are not under any medication whose interaction with a coffee can have adverse effects. They also need to confirm that drinking coffee does not have any known affect on their health.

Once the forms have been signed, the candidates will be briefed on the process of the experiment. The test subjects will be required to take similar amounts of coffee immediately before going to bed. The control group will not take any coffee before going to bed. A passive observer will be selected for each subject, and he/she will be tasked with the responsibility of recording the time when the subject fell asleep. Alternatively, the subjects can be provided with video cameras, which they switch on before going to bed.

After taking coffee, the test subjects will be required to immediately go to bed. The observers will be given forms to record the time when the subjects went to bed and when they fell asleep. If cameras are used, data analysts will collect the recordings the following day and record the timings from them. The experiment will be conducted for 10 consecutive days.

The timings collected in the 10 days will be evaluated, and an average of sleeping time (number of minutes between going to bed and falling asleep) for each individual calculated.

Results and conclusion

It is expected that the subjects who drank coffee before going to bed will take more time before falling asleep, compared to those who did not. If this is the case, then the experiment hypothesis will have been confirmed, and the answer to the research question will be changed to the following statement: “People who take coffee before going to bed are likely to have difficulty falling asleep.”

On the other hand, if there is no marked disparity between times that subjects from the two groups fall asleep, then the experimental hypothesis will be disapproved, and the research question will be changed to the following statement: “People who take coffee before going to bed are not likely to have difficulty falling asleep.”

Improving beverage formulation based on economic, environmental, and taste characteristics is an important business development strategy. In this essay, a hypothetical company develops a decaffeinated coffee drink, Decaf. It uses a dissolving and heat treatment method to extract the alkaloid from the beans. Choosing the suitable solvent for this extraction procedure is a strategic part of developing a beverage formulation. This essay will investigate three solvents — water, Methylene Chloride, and Ethyl Acetate — considering their physicochemical and environmental properties.

One of the main arguments of the hypothetical company is the desire to make the final beverage environmentally friendly. This is an excellent marketing and socially conscious commercial practice to attract consumers. Consequently, the choice of solvent must be based on the toxic properties of each of the substances. Pure water has no toxic properties whatsoever. The CDC (2018) reports Methylene Chloride to be a carcinogen and an irritant, but trace amounts of the remaining solvent after drying are significantly lower than the FDA-approved standard. Finally, Ethyl Acetate is a less toxic substance but can cause dizziness, drowsiness, and irritability with prolonged use (ACS, 2019). In other words, from an environmental perspective, water is the best choice.

Any dissolution process is primarily the physical stirring of caffeine in a solvent medium. Since the caffeine molecule has a slight polarity, the solvent should also be polar to increase the force of attraction between them. This will create the basis for faster and better solubility of the alkaloid in Decaf. Only Methylene Chloride is not a polar molecule, so it is not the best choice for making a drink. Water and Ethyl Acetate have the molecule’s polarity, so their use is preferable.

Finally, the last criterion is the solubility of caffeine in different media. The figure below shows that Methylene Chloride has the best solubility, Ethyl Acetate comes second, and caffeine dissolves the worst in water. In addition, the fourth type of solvent, Dimethyl Sulfoxide, which is moderately polar and non-toxic, has been proposed (ACS, 2021). The solubility of caffeine in Dimethyl Sulfoxide is higher than in all other variants. Consequently, Dimethyl Sulfoxide has all the necessary characteristics: it is environmentally friendly, polar, and an excellent dissolving agent.

In conclusion, it is worth emphasizing that developing a beverage requires a comprehensive approach. A particular solvent for decaffeinated beverages should be based on company preferences, namely environmental safety, and physical and chemical properties. Dimethyl Sulfoxide was chosen as the best solvent because it meets the requirements. In addition, Dimethyl Sulfoxide dissolves caffeine better than other substances, which means its consumption will be lower. Therefore, this compound should be the best choice for this company.

References

ACS. (2019). Ethyl acetate. American Chemical Society.

ACS. (2021). Dimethyl sulfoxide. American Chemical Society.

CDC. (2018). Methylene chloride. The National Institute for Occupational Safety and Health.

Introduction

Diabetes is a disorder resulting from high levels of glucose in the blood plasma. The normal blood glucose level in the blood plasma is between 65 – 120 mg/dl of blood. However in cases of diabetes, the glucose levels in the blood plasma may rise up to 350 mg/dl. These high levels of glucose in the blood may even lead to the death of the victim. Diabetes is caused by impaired secretions of both glucagon and insulin by the islets of Langerhans. The human, body under normal circumstances, requires only a specific amount of glucose. The excess glucose assimilated from the food taken by an individual is converted and stored in the form of glycogen in the liver. This stored glycogen is usually broken down into glucose through a process called glycogenolysis when the body requires extra energy or during low levels of blood sugar, for example, during fasting. This process is stimulated by a peptide hormone, glucagon. More than normal levels of blood sugar would upset the equilibrium that exists in the body system. Insulin, also produced in the islets of Langerhans, stimulates the conversion of glucose into glycogen. The resulting glycogen is stored as an energy reserve in the liver (Reece & Campbell, 2002).

Although these two hormones are vital in the regulation of blood sugar levels, their overproduction would definitely lead to complications in the body. The maintenance of the delicate balance between insulin and glucagon levels is performed by the endocrine pancreas. Failure to maintain this balance would lead to either hypoglycemia or hyperglycemia. Hypoglycemia does not usually lead to disease. However, hyperglycemia usually leadS to diseases such as diabetes mellitus. Diabetes mellitus is usually of two main types; type 1 diabetes mellitus and type 2 diabetes mellitus. Type 1 diabetes mellitus or insulin-dependent diabetes mellitus results from the failure of the islets of the Langerhans to produce enough insulin. Deficient levels of insulin in the body lead to high glucose levels since insulin converts glucose into glycogen. On the other hand, type 2 diabetes mellitus results from the failure of the body cells to recognize the secreted insulin. The net effect of this condition is high glucose levels in the blood plasma of the victim. The deficient production of insulin may result from genetic disorders, lifestyle diseases and medical conditions such as obesity and hypertension (Kumar, 2005). The principal aim of this study was to investigate the effect of coffee in the development of high blood sugar (hyperglycemia) in laboratory mice with a mutation that makes them diabetic.

Requirements and Methodology

For this study, a group of eleven mice was given water and another group of ten mice was supplied with diluted black coffee having coffee to water ratio of 1:1. They were given these fluids as drinking fluids for five weeks. However, the composition of the diets and the living conditions of these two groups of mice were similar for the five weeks of the investigation. The group of eleven mice that was supplied with water was used as the control group. On the other hand, the group of ten mice supplied with black coffee was the treatment group. A control group in a scientific investigation usually refers to the group set aside and to which the independent variable whose effect is under investigation is not administered. Thus the group which was not supplied with the black coffee, the independent variable, was the control group. The treatment group is always put under the influence of the independent variable and their reaction analyzed. However, both groups, like in this study, must have similarities in all of their aspects. The monitoring of the glucose levels of the two groups of mice was done every week. The data on the blood glucose concentration in both groups were recorded, effectively analyzed, the necessary comparisons were carried out and conclusions are drawn.

Results

Since the researchers followed a scientific method in their experiment, they managed to get results. This is because a scientific method uses a step-by-step procedure to show how an investigation is done. In this study, the researchers stated their specimens and gave out their procedure and finally the result of the investigation which are in line with the hypothesis. Even though both groups were bound to have high levels of glucose in the blood plasma due to their mutation, the glucose levels in the treatment group were found to have decreased by up to 30% compared with that in the control group. The glucose levels in the control group were as high as expected.

Discussion

The data obtained from this investigation gives credence to the hypothesis that coffee prevented the development of high blood sugar (hyperglycemia) in laboratory mice with a mutation that makes them become diabetic. This was noted in the 30% decrease in the glucose levels in the blood plasma of the group of laboratory mice supplied with black coffee. Thus the study, though conducted on laboratory animals, showed that coffee consumption had a reverse role in raising the levels of glucose in the blood. Type 2 diabetes mellitus is usually caused by the insensitivity of the body cells to insulin. Thus excess glucose would not be converted and stored in the liver as glycogen. However this study showed that the caffeine in the coffee consumed usually increases the body cells’ sensitivity towards insulin (American Chemical Society, 2010). The net effect of this is that the excess glucose in the body would be converted into glycogen leading to low levels of glucose in the blood. Generally, the risk of diabetes is high in cases where there are high levels of saturated fats and adipose tissues deposits in the body. However the caffeine in the coffee initiates various physiological processes that lead to the alteration of the structure of fatty liver and adipocytokines. This leads to reduced chances of suffering from diabetes mellitus (Yamauchi, 2010).

However, the accuracy of the results obtained from this study might be biased since many other factors affect the levels of blood glucose. Such factors include; ambient temperature, age of the individuals, the activity of the individual, health condition, and gender of the individual. For example, during low temperatures, more glucose would be recorded in the blood plasma since more energy is required in the form of heat. This energy is provided by glucose. In conclusion, it is agreeable that a scientific method can be traced in this investigation since there is a laid down protocol that was followed. Moreover the study was conducted using both control and experimental groups to help in drawing credible conclusions. In addition to this, the data collected also supported the hypothesis that either coffee did or did not prevent the development of high blood sugar levels in laboratory mice.

References

American Chemical Society (2010). New evidence that drinking coffee may reduce the risk of diabetes. Science Daily. Web.

Kumar et al. (2005). Robbins and Cotran Pathologic Basis of Disease (7^th ed.). Philadelphia, Pa.: Saunders.

Reece, J., & Campbell, N. (2002). Biology. San Francisco: Benjamin Cummings.

Yamauchi et al. (2010). Coffee and caffeine ameliorate hyperglycemia, fatty liver, and inflammatory adipocytokine expression in spontaneously diabetic KK-Ay mice. Journal of Agricultural and Food Chemistry, 58 (9), 5597-5603.

Introduction

Currently, the world is highly impacted by globalization and urbanization, creating more amenities and comfortable conditions for society. In the face of such changes, the number of people living in the cities increases yearly, with today’s percentage of people living in urbanized areas being more than 55% of the entire population (White 115). This cannot have zero impact on people’s attention and cognitive skills. In my experiment, I endeavored to pay attention to every detail while being in a local coffee shop at 9 a.m. on Friday.

Discussion

The location of choice is coffee shop X since it always has a high number of customers and people of various ages and occupations. The location is relatively small but has areas where customers can sit, chat, wait for their orders, or work, which makes it convenient. The shop offers coffee and tea drinks and baked goods, such as croissants, cheesecake, and others. As I began my observation, I felt excited to see whether I would see anything new since I am a frequent customer and usually pay attention to the details. However, while observing the surroundings of the coffee shop, I saw a new painting that, as one of the employees mentioned, had been hanging there for almost a week.

Moreover, I did not pay attention to their new menu additions. The coffee shop offered pumpkin pie and pumpkin spice latte, which I had not seen, though it is the season for such menu additions, which disappointed me. However, I noticed two other regulars taking their orders to go. As for the behaviors that stood out to me, these included a group of teenagers who were sitting at a table and not talking to each other. There were on their phones and only made a pause to interact with each other to mention that they sent someone a funny video on social media.

Conclusion

After the experiment, I felt frustrated since I believed that I was an individual who always paid attention to details. I think that because I frequently become distracted by my phone or work there at times, my attention is not so heightened. The experiment additionally made me embarrassed of the fact that, at times, I do not value my time and the surroundings by being distracted by social media or technology.

Work Cited

White, Holly, and Priti Shah. “Focus: Attention Science: Attention in Urban and Natural Environments.” The Yale Journal of Biology and Medicine, vol.92, no.1, 2019, pp.115-119. Web.