Category: Challenges

Introduction

Zed is a medium-sized company operating in Australia. The company is faced with a number of logistical problems. These challenges come at a time when the company has numerous opportunities for expanding its market in Asia and beyond. These problems include supplier inadequacies, lack of sufficient inventories to meet the ever-increasing consumer demand, and distribution issues.

Immediate issue

The most important immediate issue confronting Zed Company is the establishment and maintenance of sufficient inventory levels to ensure client product supplies are reliable. The company is exploring various options to meet inventory levels that are sufficient to meet the requirements of clients within the emerging Asian and South-East Asian Countries. The company has landed an excellent opportunity to improve its sales in the Asian market through De Oro Pty Ltd, which is a leading exploration and exploitation company in Asia. These two companies have established a strong trading relationship with De Oro opting to purchase Zeds products. This relationship has helped Zed Company in establishing itself in the Asian market.

However, the deliveries of Zed products to De Oro are limited due to the low inventory levels maintained by Zed. De Oro is about to be approved to conduct exploration and exploitation projects in Southern Vietnam and is concerned about whether Zed company will meet timely deliveries of the product during the project.

Basic issues

Some of the basic issues facing Zed Company are as follows:

• Lack of investigation of the current suppliers and new supply opportunities for the company by the purchasing department
• Small suppliers who have no capacity to meet the surge in levels of product supplies in the local and international market
• Establishing and maintaining sufficient inventory levels
• Inadequacy of IM/IT tools relied on by the purchasing department
• Increasing customers complaints as a result of delayed deliveries of orders
• Supplier slip on the delivery of important components in the manufacture of products and their spare parts
• Inharmonious relationship between marketing and the purchasing departments
• Custom regulation role in the delay of deliveries of products in the Asian market
• Lack of local support to customers in the Asian market
• Establishment of distribution centres in the foreign and domestic markets

Strategic perspective

Despite the above-mentioned problems facing Zed, the company has strategic potential to solve and overcome these problems. The company has the potential to help the purchasing department in exploring alternative options. This will ensure a steady and timely supply of product and components for timely assembling of the final products and spare parts. Additionally, the company has the capacity to increase its inventory levels after ensuring that more supplies from alternative sources reinforce the supplies from small suppliers. Moreover, the company has the potential of establishing distribution centres to ensure timely delivery of finished products in the foreign Asian market, which is promising to increase its sales volume in the near future. In addition, Zed has strategic potential to establish customer support services in foreign markets. This will coordinate and facilitate logistical issues arising from the trade between Zed Company and the Asian market.

Issue analysis

One of the major issues affecting the company is the complacence of the purchases department in the review of suppliers potential and identification of new supply opportunities for the company. Efficient procurement of goods and services are vital to organizations to access reliable suppliers that ensure sustained production of finished products (Business Management, 2004). According to the Business Management (2004), suppliers need to supply the required raw materials for the production of finished goods to meet consumer demand in a reliable manner. Zeds purchasing department fails to review supplier capabilities of meeting the requirements of the company in situations whereby an increased supply of finished products is required. Additionally, carrying out of investigation on suppliers is important for a company to identify new opportunities in the supply chain that can be utilized in the logistical strategies of a business.

For a long period, Zed Company has been contracting small-scale suppliers for the supply of components used in the production of Q-10SD, spare parts, and other products. Though the purchasing department has executed its role in the identification suppliers who fit its corporate strategy efficiently, the small suppliers identified fail to deliver on the flexibility needed in certain areas. The small suppliers are unable to meet the large volumes of supplies needed to meet Zed requirements during surge periods. Given the manufacturing limitations of these small-scale suppliers, Zed fails to receive additional supplies in time to beat the deadlines for supply of products to its customers. This problem is created due to the inability of small suppliers to expedite the manufacturing process of components to be utilized by Zed in the manufacture of its finished products. This scenario presents the company in a tight situation. This is with regard to product delivery to its customers in the Asian market.

Establishing and maintaining sufficient inventory level is another chronic problem affecting Zed Company. Zeds inventory majorly consists of custom-made equipment, generic equipment, and a number of spare parts. Zed management places great emphasis on good working and ordering parts used in the manufacture of the products identified by customers. The management disregard any urgency of holding any inventory by the company. The purchasing department orders only what is required to meet the production requirements as ordered by the customers. The purchasing team is not supportive of the idea of holding inventory to reduce the risk of obsolescence that may occur due to problems associated with inventory control. Zed seems to lag behind on inventory management. According to Byeong-Yun and Byungjoo (2012), procurement departments should have a periodic review of production inventory to determine the inventory levels that need to be maintained in order to meet client demand. The two are also of the opinion that inventory levels should be demand-dependent. They also argue that the organization should maintain inventories to meet demand at any point in time. However, Zeds purchasing department opt not to maintain sufficient inventories in view of raising units manufactured to meet the ever-increasing demand in the Asian market.

Some logistical operations made by the company are incapacitated due to the inadequacy of the IM/IT systems used. The purchasing department lacks a specialized system application that can be used efficiently in procurement and inventory control. The purchasing department still relies on email in the placement of purchase orders and inquiries to suppliers. On the other hand, the Excel spreadsheet is used in performing inventory control hence difficulties in inventory level follow-ups. Much time is wasted in tracking the status of orders placed by customers leading to slow delivery of goods to clients. The expansion of Zed market in Asia has stretched the current system thus necessitating a change in the current system purchasing and inventory control system.

According to Kuan-Yu and Tian-Sheng (2010), flexible and timely warehousing activities are vital in the smooth running of logistic systems. This will enable quick response to customer requirements and effective inventory and supply chain management (Kuan-Yu & Tian-Sheng, 2010). In contrast, Zed does not seriously focus on the development of an efficient warehousing system, and this has resulted in the delayed response to customer requirements. Furthermore, the company does not factor the development of warehousing system in the budgetary allocations of the company operations.

Over the years, Zed Company has placed great emphasis on customer satisfaction. The quality of customer service in the past has earned the company a good reputation among its clientele. Quality customer services in supply of products, problem resolution, and customer follow-ups have been the primary concern of the organization for a long period. However, the number of customer complaints has risen in the last six months. The majority of Asian market clients are complaining about delays including belated confirmation of orders by the marketing department, as well as slow and late deliveries of orders. This is an issue of concern for the company. The company attributes these delays to its small-scale suppliers, insufficient inventories, lack of spare parts, and customs and transportation logistics to the Asian market. The company acknowledges this problem and it is exploring various options to prevent this situation from adversely tainting its good reputation in the international market.

Suppliers are equally contributing to the current situation facing Zed. Zed has contracted small suppliers to supply manufacturing components to be used in its final products and spare parts. From time to time, these suppliers have slipped in the supply product components. Suppliers failure to respond to additional quotes for work leads to late deliveries of finished products to Asian market. Zed has to wait for the supplies before assembling the finished products. Majority of the suppliers are incapacitated and cannot manufacture additional components to meet the increasing demand of Zed products in the Asian market.

Internal issues also seem to cripple distribution logistics at Zed organization. Some of the challenges that the company is facing are due to incoherent relationship between the purchasing and marketing department. Purchasing department is not pleased with the pressure that it is getting from the marketing department. The purchasing department complains about the issue of the marketing department to conduct suppliers as a follow-up on the status of certain orders. The purchasing department feels that the marketing department is going out by interfering with its obligation. Conversely, the marketing department thinks that the purchasing department majorly causes the delays in delivery of orders to clients. In this case, the purchasing department is said to have delays in the procurement of the necessary material and components for the manufacture of finished products. The marketing department blames the manufacturing department for its failure to meet order deadlines.

Transportation and custom regulations are thought to be affecting the supply of logistic of Zed company products into the Asian markets adversely. Zed Company is not used to numerous international logistic, and owing to this inexperience, the company has had a problem in ensuring that products reach customers in good time. Custom requirements and regulations differ differently from one country to another thus contributing to delays in delivery of orders. Additionally, languages and differences in customs requirements create bureaucratic issues hence interfering with the expedition of distribution of finished products. Furthermore, the failure to have timely deliveries of finished products to the Asian market is aggravated by lack of foreign distribution centres. The management argues that it can meet customer needs sufficiently from its Brisbane location. Therefore, there is no need for foreign distribution centres. Additionally, the lack of support services in Asian market seems to compound the other issues facing Zed in the international market. The company is faced with a dilemma of whether to have customer support services in the Asian market to coordinate and facilitate logistical issues between Zed and its clients.

Alternatives or options

In view to arrest the above issues, Zed can maintain the status quo and continue with its supply logistics. This means that the Zed will have to stick to its original suppliers for the provision of product components, low levels of inventories, and manufacture of finished products depending on orders placed by the clients. This implies that Zed should not alter any of its logistic strategies for the sake of securing Asian market.

Zed can also consider De Oros proposal, and manufacture and distribute in Asia. This move comes with only one advantage. In this regard, the company will be able to make deliveries of customer without any delays. This will reduce transportation costs and customs fees. In this case, the company risks losing its proprietary information to another company: De Oro. Thus, De Oro may turn out to be Zeds main competitor due to sharing of product manufacturing information. Zed Company can also accept the De Oro proposal with some amendments. These amendments could be having exclusive rights in the manufacture of the products. Therefore, De Oro can only provide facilities for manufacture without direct involvement in the manufacturing information. The merit of this option is that Zed will be able to shorten the logistical chain considerably. This is in respect to the supply of manufacturing components from foreign suppliers in Asia and distribution of finished products. The demerit of pursuing this option is that there is a possibility of high manufacturing costs because of the De Oro facility that Zed will be using.

Zed can also engage in the investigation of additional suppliers in Asia similar to the current practices. The advantage of this option is that the company will be able to get new suppliers to add to the present suppliers. In turn, this will enable the purchases department to order enough supplies to meet the additional orders placed by clients thereby making deliveries within deadline. The preference of small-scale suppliers by Zed may have the same limitation as present if there is going to be increased additional demand of finished products.

Zed has also an alternative to reorganize its corporate structure with the chosen corporate strategy of geographical diversification. This option can be explored since the company has already diversified its marketing activities strategically on the international front especially in the Asia. If Zed aligns its corporate strategy to fit the corporate strategy of geographical diversification, the company will accrue some benefits. In this case, the company will improve and create a competitive advantage over its competitors in the Asian market. Additionally, this will serve as an improvement of the core competence of the entire business. This option may disadvantage the company greatly if it fails to give safety nets as hoped thereby affecting its business portfolio.

The sixth alternative at the disposal of Zed Company for the resolution of current logistical issues is for the company to pursue African market opportunities. This option is grounded on the fact that Africa presents an opportunity in the exploration and exploitation of minerals that have been undeveloped. Notably, there are positive signals of increased explorations and exploitation of minerals on the continent. Another advantage of this option is that it will further create extra market for Zed products. The demerit of this option is that the strategy is going to create same logistical issues as presently witnessed hence the status quo may still prevail.

The last option is for the company to consider combining and integrating the above options. The combination of the above alternatives may have a permanent solution to the logistical problems compounding the company. However, the adoption of such an alternative may not be met by Zed sufficiently given that it is medium-sized, and may lack the capability to implement the option to the later. This may also result in the portfolio failure.

Recommendation and implementation

Logistic chain, which incorporates both production and distribution, should be as efficient as possible to meet the challenging modern complexities of the ever-growing markets in the world today (Beukema, & Coenen, 2004). The distributive structure suppliers or materials and services should inform the adoption of logistic strategies. Therefore, it is recommended that the management of Zed should consider restructuring the logistic system comprehensively and develop an efficient one. The management should consider a total review of its suppliers in order to identify their strengths. Outsourcing should be adopted by the company in the manufacture and distribution of Q-10SD since it forms a significant percentage of the total sales of the company.

The management should also focus on level analysis of logistic chains with a view of analysing the dynamics of inventory issues, which seem to be lagging behind in the provision of orders on a timely basis. The company should then incorporate various mechanisms to ensure that the manufacturing process releases sufficient orders to meet customer orders. This shall be made possible through outsourcing of material to produce Q-10SD to meet increased inventory levels. The company may try to form a more established strategic alliance with one large supplier of products components. This will guarantee supply of components during additional demand period only.

It is vital for the management to acknowledge that the logistic supply chain is going to elongate with significant geographical diversification in Asia and probable entry into the African market. Therefore, the management should make considerable budgetary allocation to cater for increased transportation costs and inventory management. The company should also consider scaling of the manufacturing process and re-engineering of the core processes of the organization to remain competitive in the Asian market.

Conclusion

Zed has a wonderful opportunity to increase its sales volume owing to the large Asian market and the promising African market. The company need to review its current logistic system in order to realize its geographical diversification strategy efficiently. In this case, the company will be able to attain its objective in the production and distribution of finished products.

Reference List

Beukema, L & Coenen, H 2004, Global logistic chains as a result of local processes: the case of orchids, in L, Beukema and J, H, Carrillo (ed.) Globalism/Localism at Work (Research in the Sociology of Work, Emerald Group Publishing Limited, New York.

Business Management 2004, Public Relations Review, vol. 30, no. 5, pp. 535-536,

Byeong-Yun, C, & Byungjoo, P 2012, Periodic Review Production Models with Variable Yield and Inventory Level Dependent Demand, International Journal of Control & Automation, vol. 5, no. 2, pp. 51-64,

Kuan-Yu, H, & Tian-Sheng, C 2010, An innovative automated storage and retrieval system for B2C e-commerce logistics, International Journal Of Advanced Manufacturing Technology, vol. 48, no. 1-4, pp. 297-305,

Introduction

The main problem that is being addressed by MacKenzie, Garavan, and Carbery in their article is that, because of the ongoing economic recession (triggered by the financial crisis of 2008), many of the conceptual provisions of HRD (concerned with training and development) can no longer be deemed thoroughly appropriate. The logic behind this suggestion, on the authors part, is as follows: Because of the mentioned recession, organizations become increasingly focused on achieving specifically the short-term wealth maximization objectives, as the mean of remaining competitive.

This, in turn, naturally causes HRD practitioners to refer to the employees professional development in the utilitarian (situationally useful) terms. As a result, the extent of ones managerial successfulness in ensuring that employees never cease to work on increasing the measure of their professional competence is perceived solely reflective of whether the implementation of his or her initiatives, in this respect, helps the affiliated organization to maximize its profits or not.

According to the authors, The pressures of short-termism and performance horizons in line with quarterly results conspire against HRD practitioners to balance the needs of their diverse stakeholder demands (MacKenzie, Garavan, & Carbery, 2012, p. 356). It is understood, of course, that this results in the creation of the situation when the members of HRD staff grow ever more arrogant of the societal dimension of their professional responsibilities.

The ultimate consequence of such a development is that it establishes the objective preconditions for the very paradigm of HRD to be deprived of its theoretical validity. This simply could not be otherwise, because as the authors mentioned, Aligning HRD strategy too closely with the organizational strategy in pursuit of sustained competitive advantage potentially results in& the creation of an environment that facilitates, if not encourages, unethical or even corrupt behavior (MacKenzie et al., 2012, p. 356). The authors line of logic, in this regard, has led them to conclude that the theoretical premises behind the legitimization of HRD that took place during the 20^th centurys early nineties must be readjusted to correlate with the current socio-economic realities in the West.

The Need for the Study in the Article

The authors rationale for subjecting the mentioned issue to the analytical inquiry had to do with the following considerations, on their part:

1. There is a good reason to think that HRD professionals (in the banking sector) have contributed rather substantially towards bringing about the outbreak of the financial crisis of 2008, HRD practitioners may not have been the architects of the global
   nancial crisis; however, their interventions and legitimacy-seeking behavior potentially contributed to the building blocks that were central to the current crisis (MacKenzie et al., 2012, p. 358). This raises some questions about the practices overall legitimacy.
2. As practice indicates, many of the currently deployed HRD strategies can be described as anything but thoroughly systemic. That is while striving to provide employees with the proper incentives to apply a continual effort into increasing the measure of their professional adequacy, most HRD specialists tend to assume that it is namely the prospect of being able to qualify for a salary-raise, which motivates workers more than anything, in this respect. In light of the recent breakthroughs in the field of sociology, however, this approach appears strongly misleading.
3. As of today, it becomes increasingly clear that the concept of HRD is quite inconsistent with the principles of the free-market economys natural functioning, The free-market capitalist hegemony is an antithesis to any conceptualization of HRD (MacKenzie et al., 2012, p. 361). This calls into question the appropriateness of assessing the organizational significance of HRD from the solely Neoliberal perspective.

Methodology

The articles methodology is concerned with a review of the discursively relevant academic publications, the authors of which aimed to identify the commonly overlooked aspects of how the HRD paradigm is being practically implemented. While on the task, MacKenzie et al. endeavored to discover the unconventionally sounding themes and motifs in the scholarly articles of interest, to identify the nature of the casuistic relationship between them, and to determine the emerging independent and dependent variables.

The sub-sequential phase of the deployed methodological approach to tackling the subject matter, on the authors part, was subjecting the obtained insights to the interpretative analysis. In the aftermath of having assessed the discussed issues qualitative characteristics, MacKenzie et al. came to conclude that there is a strong need for the very philosophy of HRD to become more humanist (person-centered) and socially sound.

Conclusion

The articles main analytical finding can be summarized as follows: In its present form, HRD encourages employees to indulge in ego-centric/risk-taking behavior  something that stands in a striking contradiction to the assumption that HRD practitioners are there to ensure the unobstructed accumulation of intellectual capital within the organization. This is the reason why it was specifically the American-based banking organizations that triggered the financial crisis of 2008  despite the fact that these organizations were among the most enthusiastic corporate adopters of HRD.

Hence, the ultimate conclusion, We must develop (HRD) theories that are humanist, ethically and morally robust and realistically applicable (MacKenzie et al., 2012, p. 362). The authors believe that the time has come for the HRD-related strategies to be designed for the primary purpose of serving the public interest. This, in turn, should prevent HRD from being increasingly perceived as yet another sophistically sounding but essentially meaningless corporate buzz-term. Unfortunately, MacKenzie et al. did not specify as to how this could be done in practice. Still, given the articles discursive context, one can speculate that the first step in this direction would be denying the Neoliberal conceptualization of economy its current status of the only legitimate one (Russ-Eft, 2014).

References

Fenwick, T. (2005). Conceptions of critical HRD: Dilemmas for theory and practice. Human Resource Development International, 8(2), 225238.

Fenwick, T., & Bierema, L. (2008). Corporate social responsibility: issues for human resource development professionals. International Journal of Training & Development, 12(1), 24-35.

MacKenzie, C. A., Garavan, T. N., & Carbery, R. (2012). Through the looking glass: challenges for human resource development (HRD) post the global financial crisis  business as usual? Human Resource Development International, 15(3), 353-364.

Russ-Eft, D. (2014). Human resource development, evaluation, and sustainability: what are the relationships? Human Resource Development International, 17(5), 545-559.

Sambrook, S. (2004). A critical time for HRD? Journal of European Industrial Training, 28(8), 611-624.

Sheehan, M., Garavan, T. N., & Carbery, R. (2014). Innovation and human resource development (HRD). European Journal of Training and Development, 38(1), 2-14.

Primary problems

The most urgent problem that the company is experiencing is the dependence of the popularity of the service on the events encouraging people to use it. The owners of the business have realized that they could not achieve enough most-event momentum to keep the company in business.

Besides, the inventory that the company generated to every event retained little value after the end of the event. In fact, every event plays a role of the artificial driver of demand, and as soon as it is over, the demand falls dramatically.

Another problem is the absence of rigorous rules for posting the accommodations to the website. In other words, the hosts do not have any strict plan to follow while putting their accommodations on the list of offers on the website. Besides, the hosts can put the price for the offering relying on their subjective determination of value, as the website does not have any determiners of the price relevant to different types of services.

Insights from the Case and Potential Decisions

The potential decisions that can save the company must rely on the gained experience, which helps to identify the obstacles to the development of the company. The strategy of attracting many clients during important events appears to have disadvantages. After the Democratic National Convention, the owners of the company realized that the amount of inventory created during the event had very little value after its finishing, as Denver could not attract many visitors.

This situation is a bright example of ineffective decisions that prevent the company from achieving success. Another conclusion about the factors essential for ensuring the development of the company comes from the negative experience of allowing the hosts to post the offers without any system of controlling the process. The owners have already realized that they could lose potential revenue through underpriced listings or lose potential customers because of the inflated rates.

Potential courses of actions

Potential actions that can save the company from failure include attracting clients interested in services, which are not related to certain events. Therefore, the development of new services for tourists can bring good results. As tourism does not depend on any event and takes place during the whole year, the demand for advantageous housing offers for tourists is constant and stable. The owners of the company should view tourists as the main target clients able to provide constant profit.

It appears to be a good solution for the company to establish good cooperation with various touristic companies around the country. Such strategy will bring more clients searching for places for overnight rest and help to keep the number of the services growing. The drawbacks of the process of posting the offers to the website can be overcome by applying strict rules and developing a specific algorithm for checking each offer for sufficiency.

Hiring a team of specialists responsible for providing supervision of this process can be a good way of improving the companys reputation and ensuring the quality of services. The specialists should double-check photos, descriptions, and pricing. Such strategy will help to ensure the efficacy of the website and the services it offers.

The analysis of the primary problems Airbnb is experiencing demonstrates that company has a good potential for achieving success if it provides necessary improvements of the services.

Abstract

This healthcare organization was established way back in 1945. Its headquarters is in Oakland. Currently, this organization has been expanded to a level of catering for over 9 million members. It is also being run as a non-profit healthcare initiative. The healthcare organization has been divided into three main domains of operations.

Background

The first domain of this organization is the Permanente Medical groups. Secondly, the Kaiser Foundation Health Plan Inc. is also part and parcel of the healthcare organization and finally, the Kaiser Foundation Hospital also forms the larger part of the Kaiser Permanente. It is also vital to mention that there are several other subsidiaries that work alongside this healthcare organization in order to provide various healthcare needs to its clients.

Medical decisions are made by the physicians at this healthcare organization. In terms of functionality, the Kaiser Permanente members are usually given medical care by the Permanente Medical groups. The groups are also charged with the role of refining medical practices so that the various categories of medical care are offered in the most productive manner.

One of the most profound reasons why the Kaiser Permanente was incepted was the poor economic years that accompanied the Second World War as well as the Great Depression. During these tense years, quite a large number of patients were not able to cater for medical charges. Due to the establishment of this facility, several Americans found it quite affordable to meet important costs of medical cover because several healthcare charges were subsidized. For example, there were myriads of innovative healthcare services that were introduced in the medical field immediately after this healthcare organization was incepted. Some of these services include:

1. Health plans for members that are already prepaid in order to lower the burden of medical costs especially during emergencies. The costs are made more affordable because they are spread over a reasonable period.
2. The large numbers of patients are catered for because there is a well established physician group practice. This group of physicians is well trained as per the diverse medical needs of patients who visit this healthcare facility.
3. Although there is a comprehensive plan for taking care of the patients, a lot of emphasis has been laid on preventive services in order to minimize the cost of medical charges especially when patients reach critical levels.
4. Finally, multiple medical services have been integrated under common pools so that delivery of the most urgent and vital care can be enhanced.

This healthcare facility initially began from a humble beginning when it used to operate as an industrial healthcare plan. The targeted patients were employees who were working at the Kaiser Industrial factories. Most of them were steel mill workers, shipyard employees and construction workers who could hardly afford the costly medical services offered by other healthcare programs (Prue & Daniel, 2006).

Marketing challenges

There are myriads of challenges that face Kaiser Permanente when it comes to marketing its services. Firstly, the organization is not in a position to accurately estimate the marketing performance of its operations especially at the global level. Marketing needs are diverse and in the case of a healthcare organization like Kaiser Permanente, strategic planning is required. As it stands now, the organization has several units that deal with offering salient medical services to members. Unless the specific services are made known to the rest of the public, it may still be cumbersome for the organization to expand itself in terms profitability. However, it is vital to mention that this healthcare institution initially began as a non-profit making entity. Due to the growing need for efficient medical services, it has become necessary for Kaiser Permanente to invest heavily on the provision of healthcare services. Unless returns are made impressive, the organization may eventually fail to meet its budgetary needs. The inability to understand its local marketing platform has led to slow expansion for a long time.

The second challenge has been witnessed in media fragmentation. In order to reach the targeted market, Kaiser Permanente is obliged to use various available media outlets (Thomas, 2002). However, using media as a marketing platform has significantly changed with the passage of time. This healthcare organization is currently not well positioned in terms of media marketing. One of the reasons why the organization is still incapable of choosing the right media is the availability of vast choices of marketing platforms under this category (Powers & Jack, 2008). The management of the organization is apparently unable to decide the type of media to use. Choosing the right media channel for marketing can indeed make the entire difference (Rooney, 2009).

It has been a long term challenge for Kaiser Permanente to streamline its medical services delivery with the dynamic needs of the market. For example, patients need to understand the services offered as well as the costs of meeting the same services. In other words, unexpected changes in the cost of treating specific diseases should not take place at all. If proper streamlining is not done, then patients may be disappointed in several cases particularly when costs are not stable.

Conclusion

Lastly, people who work in non-profit making organizations may feel uneasy when it comes to marketing because it does not make sense to market such organizations whereas no profits are made. However, it is vital for them to adopt a marketing approach even if such entities are not interested in generating revenues. For example, it is crucial for the targeted audience to understand the services offered by an organization. Unless a marketing approach is adopted, the services offered will not be known to the targeted population.

References

Powers, T., & Jack, E. (2008). Using volume flexible strategies to improve customer satisfaction and performance in health care services. The Journal of Services Marketing. 22(3), 188-197.

Prue, C.E., & Daniel, K.L. (2006). Social Marketing: Planning Before Conceiving Preconception Care. Maternal and Child Health Journal,10, S79-S84.

Rooney, K. (2009). Consumer-Driven Healthcare Marketing: Using the Web to Get Up Close and Personal. Journal of Healthcare Management, 54(4), 241-251.

Thomas, R. K. (2002). How far have we come? Marketing Health Services, 22(4), 36.

The Carlson Company is one of the most successful international corporations providing services related to traveling and hotel accommodation. The latter has a long history, including many highs and lows, as it was established prior to the beginning of the Second World War. Also, the discussed corporation has been engaged in a variety of activities such as the development and implementation of different loyalty programs aimed at motivating customers to consume the particular products and give pride of place to the particular services.

To achieve the discussed goal, the specialists from the company introduced a range of schemes allowing to reward customers for their appreciation; the methods applied to increase the popularity of services and products, including the use of special stamps that could be exchanged for prizes or discounts. Despite the initial success that the company achieved with the help of the discussed innovation, the popularity of the stamps provided by Carlson decreased in the second half of the twentieth century.

Nowadays, this international corporation owns a great number of hotels and restaurants, and it is difficult to overestimate Carlsons success in the given field. Another important detail that defines the Carlson Company is that the business is run by the members of a particular family. Considering the type of business, it is obvious that the post of Chief Executive Officer should be taken up by representatives of different generations of the family.

Despite that, the board of the company had to face a difficult situation described in the case that occurred due to the unwillingness of Marilyn Carlson Nelson to entrust the role of CEO to her son. Nevertheless, the board has managed to find an alternative, and, therefore, the corporation can also be defined as the business run by qualified specialists focused on the best final results. As is clear from the case, the latter may involve significant risks, but those people related to the decision have managed to demonstrate their professionalism.

Although the Carlson Company is a business that brings a substantial profit to engagement parties and it is able to measure swords with any other company in the field, it is necessary to state that it also has internal challenges which contributed to the difficult situation that could decrease the performance of the corporation ten years ago.

It is common knowledge that doing business with relatives is a difficult task as work-related conflicts between family members involve worse consequences; apart from that, family ties often act as the factor encouraging authoritative people to be less objective while making important decisions. In connection with the case of the Carlson Company, it needs to be said that one of its CEOs, Marilyn Carlson Nelson was able to stay objective and acknowledge that her son did not meet the requirements related to the post.

In fact, every person possesses his or her own features that cannot be changed, and this is why it is a great risk to entrust companies only to CEOs relatives. Trying to focus on the outcomes for the corporation, Marilyn decided that it was a person outside of her family who had to become the new CEO. Due to the help of experienced specialists from the corporation and the third parties that were supposed to help to resolve the conflict, the person possessing both experience and required personality traits were found within a short period of time.

Therefore, the main internal challenges of the Carlson Company are conflicts between family members, problems caused by the type of business (a family-owned corporation). More than that, it is important to take into account possible losses associated with standard succession plans in family-run businesses.

Business intelligence protocols serve as one of the most important tools that can be utilized by companies to enhance their performance and excel as the largest business players related to the field. Considering the success of the Carlson Company, it is clear that a lot of companies would be interested in gaining a competitive advantage over this corporation, and this is why the latter should use such reports to be able to hold its leading positions.

If I were supposed to complete a special report devoted to Carlsons competitor, it would be necessary to collect as much data about both the Carlson Company and other companies (for instance, Amazon) as possible. The next stage would be to define the degree to which the competitors activity diminishes Carlsons chances for success. Then, I would make a list of products and services offered by the Carlson Company and compare them to the ones provided by their competitor, paying special attention to the pricing policy and customer feedback. Apart from that, it would be important to analyze the internal situation of the competitor as it would help to summarize the data collected and define the strengths and weaknesses of the Carlson Company.

The first step can be regarded as the preparatory one as it is closely interconnected with data collection. Indeed, the discussed stage is extremely important for the outcomes as different kinds of information concerning the company define the applicability of the conclusions outlined in the report. Fulfilling the given task, I would consider the following information concerning the activity of Amazon and the Carlson Companies: the number of employees and the countries where their businesses are run, services provided, annual profit the corporations get, the number and the properties of sales outlets of the companies, etc.

Apart from that, it is extremely important to define and evaluate the threat posed by a business rival. The given stage has to be paid increased attention to due to the fact that the services of certain companies that are regarded as the leading competitors may, in fact, be targeted at different customers. For instance, when it comes to the discussed corporations, it is necessary to state that their fields of activity are quite different as the Carlson Company is closely associated with the travel services whereas Amazon Corporation specializes in E-commerce; despite that, both corporations are known as important investors, and this is why the growing success of one of the corporations could potentially decrease the number of companies ready to collaborate with the second one.

Also, the report would contain the comparison of products and services provided by the companies, and it would be important to consider customer satisfaction rates. As for the internal situation, the report would also focus on strategies used to manage the workforce as they define the competitive ability of a corporation as well. In particular, it could be important to compare the working conditions the companies create for the staff (for instance, Amazon is widely criticized for the use of inappropriate working practices and careless attitude to employees).

In the end, trying to predict further moves of Carlsons competitors, I would focus on the most recent financial figures reported by them, services and the feedback they receive, features of target customers, and the experience of their employees.

The Dutch company BICILETA has managed to become a leader in the production of innovative bicycles in thirty years of activity. Much of the companys success is due to its founder, Marina Pedales. It is thanks to her efforts that the company has been able to significantly increase its production volume. BICILETA is no longer a small bicycle store but a company with 57 employees. However, a number of managerial problems will have to be solved for the companys further development. These include developing a line of new products, entering new markets, and ensuring that the firms new director will successfully develop the firm.

Although the last fiscal year was quite successful for the company, it should be taken into account that the number of competitors in the market continues to grow. Eastern European and Asian manufacturers are a particular concern  the company may have to reduce the prices of manufactured products in order to compete with them. The production of new innovative models, such as Cruiser, may help the company to retain customers. It should also be noted that rising costs, including labor costs, are one of the companys key concerns. Prices in raw material markets have increased due to a number of political events. The companys survival against the onslaught of various disruptive factors depends on whether BICILETA can quickly and successfully implement a fundamental strategic reorientation.

Since, according to experts opinions, the possibilities to expand production in the domestic market are limited, the company has decided that it is necessary to enter foreign markets. Despite the difficulties at the initial stage of such a transition, it is expected that this decision has great potential in the medium term. The success in the new market depends on whether cooperation with local dealers can be arranged. Experts predict a two percent decline in demand in the domestic market, which does not correlate with BICIBICLETAs goals. As noted, defining a sales strategy is an aspect on which the company should put a lot of focus. If the corporate image is built correctly, it will be possible to win back market volume from other sectors.

In addition to the Cruiser model, the former company executives developed an electric bike called the MoBike. Its features are environmental friendliness, high speed, and ease of operation. An intelligent control system allows users to determine the required motor power effortlessly. In addition, even in bad road conditions, it is easy to control the bike due to its nature. The innovativeness of this product will help the company avoid a drop in demand among customers. The difficulty is that it will take about ten person-years to develop the model fully. In addition, there is a risk that the product will be in less demand in the foreign market for one reason or another. For example, the price of this electric bike may be too high for the inhabitants of Eastern Europe, where the standard of living is lower than in the Netherlands.

Since Veronica Velocista took over the company, BICLETAs financial situation has improved significantly. The favorable market situation contributes to this  there is now a great demand for sporting goods in the Netherlands and abroad. Some issues concerning the companys management still need to be resolved. The company will have to work out a new sales strategy, which will consider the companys goals in developing new markets. Moreover, it is necessary to consider how to fight competitors and reduce costs.

Executive Summary

Background

The research focuses on how startup organizations in the UAE are experiencing financial challenges due to the COVID-19 pandemic. Countries have introduced restrictions to curb the spread of the virus. Consequently, people who travel to the UAE are forced to purchase some of their products in their countries. Moreover, many organizations are experiencing losses in their business and have decreased the number of goods they purchase. Therefore, these issues have led to financial challenges in startup organizations in the UAE.

Methodology

A qualitative research method was used to ensure that adequate information is acquired from the participants. Questionnaires and interviews were the data collection techniques practiced to enable the researcher to obtain raw data. The study involved a sample of ten managers from different startup companies in the UAE. The participants were also from businesses in various sectors to ensure that the investigator acquired adequate information regarding how different sectors have been affected by the pandemic.

Key Findings

• The startup companies are experiencing financial difficulties due to decreased sales that have been steered by the pandemic.
• Many customers have lost their jobs and are experiencing financial problems forcing them to avoid purchasing some luxury goods.
• Measures implemented to curb the spread of the virus have limited many people from visiting the UAE, which attracts tourists, and has led to decreased profits in startup companies in the UAE.

Key Recommendations

• Companies can utilize new procedures such as online sales and social marketing to increase their output and limit financial difficulties.
• Startup companies can acquire funds from other organizations such as banks to ensure that they improve their production.
• Managers should guarantee that their businesses can ship their products to other countries due to travel restrictions that many states have implemented.

Introduction

Background

Many startup companies have recorded a decline in their profits. Big and small firms have been impacted by the pandemic, whereby some companies have been forced to limit their production due to a decreased number of customers. Loss of jobs has also been encountered in many countries and has impacted the performance of organizations (Turak, 2020). United Arab Emirates (UAE) is one of the nations that have experienced changes in different industries due to COVID-19. Startup organizations have also faced financial challenges in the UAE due to a reduced number of customers. This research will focus on how these companies have experienced problems and how they can cope with these difficulties.

Objectives

Researchers are encouraged to focus on the aims of their study to ensure that they meet the aims. In this case, the objectives of this research are to:

• Learn the financial challenges being faced by startup organizations in the UAE;
• Learn how the companies can cope with the financial challenges;
• Develop plans that can be utilized by the organizations to become more productive.

Literature Review

Many organizations in the modern world are facing financial challenges due to various aspects such as poor management and competition. However, COVID-19 has become one of the major factors that have led to financial problems in startup companies (Chakraborty & Maity, 2020). Additionally, businesses in various countries have been closed due to the pandemic. One of the countries that have recorded changes in firms in the UAE.

The country has numerous corporations since investors are attracted by the nation. However, COVID-19 has affected business operations, leading to decreased profits. Managers in the country have argued that companies are recording a decrease in sales due to the restrictions that countries have implemented to curb the virus spread (Turak, 2020). People from different regions travel to the UAE to purchase various products. Nonetheless, traveling has been limited, leading to a decline in the profits of organizations (Al Mansoori et al., 2021). Moreover, some of the companies in the hospitality industry have been affected by the pandemic since tourism has also been impacted by COVID-19 (Al Mansoori et al., 2021). UAE attracts many tourists globally due to its development. However, this has been affected by the virus and a decline in a number of visitors is being experienced in the country.

UAE has many companies in the textile industry which attracts many foreigners. Furthermore, the industry is the second largest in the country after the oil sector. UAE incorporates a wide variety of textiles such as knitted garments, non-woven and woven materials, whereby many people travel to the country to purchase these products (Steedman & Wilson, 2020). Startup organizations are being forced to implement new ways of increasing their sales, such as encouraging their customers to visit their websites and purchase products online.

Many customers are attracted by organizations that have established brands. Thus, startup companies experience competition from big firms that have been in the market for many years. Therefore, financial difficulties in many startup companies involve competition from other corporations. The pandemic has led to increased costs of shipping and many new businesses do not have adequate funds to export their products (Chakraborty & Maity, 2020). Thus, big organizations using their competitive advantage to sell their products and ship them from UAE to other countries.

Many new companies in the UAE are experiencing financial challenges since they have been forced to decrease the number of employees, leading to low production. Some companies have also closed down due to bankruptcy that has been steered by the pandemic (Chakraborty & Maity, 2020). For example, the hospitality sector has been affected by COVID-19 and many new firms in the sector have been forced to stop their operations after experiencing losses and financial problems (Aburumman, 2020). Therefore, the pandemic has largely impacted many startup businesses in various industries in the UAE.

Methodology

Research Questions

Research questions are used by researchers to guide them when examining a particular issue. Moreover, the results of the survey should be used to answer the questions.

The research questions to be answered by this research are:

1. What are the main issues that have led to financial challenges of the startup organizations in the UAE?
2. What can be done to limit these challenges?

Research Design

A qualitative method was used to answer the research questions. The following table shows the technique applied in each question:

Table 1: Methods used to answer research questions

Instruments

Interviews used were used for the qualitative method, whereby data was obtained from the participants. Moreover, the approaches have been used before by many investigators, showing that they are significant in surveys.

Sample

Sampling bias is one of the issues that many investigators practice, leading to the researchs invalid results. In this case, random sampling was exercised to ensure that bias is curbed. The sample involved ten managers from different startup organizations in the UAE. The sample was convenient since the participants had adequate information regarding the challenges faced in their companies. The managers were picked randomly from various firms in different industries.

Data Collection

Interviews and questionnaires were used to guarantee that the researcher has valid information that can answer the research questions. The information was also collected face to face and English language was used as all managers were comfortable with English language. Only the researcher collected data to ensure that all information was utilized and limited loss of data.

Data Analysis

Using the appropriate software to analyze data is vital as it enables individuals to acquire effective results for their investigation. In this case, data entry was performed, whereby all data was recorded on the computer. HubSpot software was used for the analysis since it is one of the best software used for qualitative data analysis. Moreover, HubSpot provides detailed analytics for surveys and customer reviews. Thus, data was analyzed, whereby the challenges that the participants presented were studied to determine the main issues impacting the startup companies.

Limitations

The limitation of study is that the sample size was too small. Therefore, not much information was collected from the ten managers. Moreover, having many participants in a survey is vital since various people have different experiences and can provide adequate information that can be used by a researcher. Although the researcher acquired credible information from the sample, using more participants would be of great significance since more data would be obtained and analyzed to have reliable results.

Results

The participants revealed that some of the firms are acquiring funds from creditors to enhance their performance. Another major issue is that many customers have lost their jobs and are focusing on purchasing necessities (Steedman & Wilson, 2020). The startup organizations are also facing competition from big firms, leading to their increased financial challenges. Therefore, the survey has been of great significance since it has answered the question about the significant issues that have led to monetary challenges in many startup organizations in the UAE.

The question about practices that can be done to limit the financial challenges was also answered using the information provided. In this case, participants revealed that developing new marketing strategies can help the companies increase their sales and acquire more funds. Online sales have also been termed as one of the approaches that many companies have introduced during the COVID-19 pandemic due to social distancing and movement measures (Chakraborty & Maity, 2020). Thus, these factors can be considered when answering the question about ways the startup organizations can increase their sales and limit financial challenges. Table 2 shows challenges faced by startup organizations their causes and solutions. Figure 1 shows how a decline in business operations have been experienced in the UAE due to the pandemic.

Table 1: Challenges Faced by Startup Organizations and Their Causes and Solutions

Discussion

The results revealed that many startup organizations in the UAE are experiencing financial difficulties due to decreased sales. Moreover, many participants argued that loss of jobs have been experienced due to the pandemic, limiting people from spending their money in purchasing luxuries. The survey has also revealed that many businesses are acquiring money from creditors to enable them conduct various business practices. For instance, many companies owe their suppliers. Thus, such companies can obtain funds from other corporations such as banks and other big corporations.

The causes of the financial challenges cannot be controlled since the pandemic is still being experienced. However, solutions to the challenges such as marketing and online sales can be exercised by startup organizations. The implications of the results include improved performance in the organizations. In this case, managers can utilize the information and develop strategies that can help their firms to increase their output. Additionally, the research has a significant impact since startup companies can use it to acquire information regarding ways that can be implemented to acquire more funds.

The problem in the study involved the number of participants. Thus, information acquired was minimal, and this might have impacted the results. Surveyors use data provided by the participants to make their conclusions. Thus, the research would have been more effective if more participants were used to obtain information regarding their startup organizations. Nonetheless, the information provided was essential since it was valid and can be used by many companies to improve their performance.

Recommendations

One of the ways the research can be improved is by using more participants from different startup organizations. The presence of oil in the country has also attracted many investors. Thus, increasing the number of participants can help investigators to acquire more information that can be used to improve startup organizations performance. Incorporating big firms managers is also recommended to enable surveyors to obtain more information regarding the practices firms have implemented to limit financial difficulties that COVID-19 has steered. Therefore, these procedures should be implemented by the researchers to ensure that their surveys have significant impact on the startup organizations.

References

Aburumman, A. A. (2020). COVID-19 impact and survival strategy in business tourism market: The example of the UAE MICE industry. Humanities Social Sciences Communications, 7(141), 1-11. Web.

Al Mansoori, H. M., Alsaud, A. B., & Yas, H. (2021). The impact of Covid 19 on increasing the cost of labor and project prices in the United Arab Emirates. International Journal of Pharmaceutical Research, 13(1), 1-8. Web.

Chakraborty, I., & Maity, P. (2020). COVID-19 outbreak: Migration, effects on society, global environment and prevention. Science of the Total Environment, 728(138882). Web.

Steedman, C. M, & Wilson, P. T. (2020). COVID-19 business issues in the UAE. Squire Patton Boggs. Web.

Turak, N. (2020). 70% of Dubai companies expect to go out of business within six months due to coronavirus pandemic, survey says. CNBC. Web.

Event management businesses are responsible for organizing festivals, cultural events, shows, conferences, weddings, sporting events, exhibitions, meetings, and fundraising ceremonies besides other events. It is a growing industry in which many people all over the world are venturing into it today. It has various stages and each stage should be taken carefully to make the planned event a success. Despite being one popular business favored by investors these days, the event management business has its challenges.

To begin with, the event management business requires a lot of money within a short period and it is uncertain whether that large amount of money will be recovered soon (Lyn 4). Most events are attended by many people and security is a matter of concern. In addition to security, participants of an event need food, entertainment, and drinks, and in some cases transportation and accommodation. Most events are expensive to organize like sporting events which attract a large number of people. As a result financial risk is one challenge affecting this business.

Risks and uncertainties are other factors affecting the event management business. Natural factors such as heavy rain, fire outbreaks are out of control. Power failure on the day of the event is another unpredictable occurrence that may disrupt an event. These uncertainties may bring in a lot of confusion and lead to the cancellation of an event. Galal, Eleri, and Nigel argues that most insurance companies do not cater for the entire damage if the risk occurs and a portion of the damage is catered for by the event manager and this is a major challenge to investors who are willing to start the event management business(28)

The event management business is affected by competition just like other businesses. These businesses are established very fast in many countries with new investors getting into the business day by day. As a result, the level of competition by people selling the same products or offering the same services is on the increase. Small scale businesses do not cope well with this kind of competition and maybe close down. (Krzysztof and Rob 251). Some competitors have better marketing potential and offer better services/products than their opponents and hence are favored by more.

Lack of a dependable labor force can be a big challenge to the event management business as argued by Krzysztof and Rob (249). Maintaining a good labor force may be hard work for most event managers. Workers need training, a special type of clothing for certain events, protective clothing, tools, and equipment in various events. Due to this workers will demand extra pay, long service leaves, and will need insurance cover. As a result, the amount of money spent on labor will increase.

Employees of event Management businesses are mostly women and complain of getting low salaries which dont satisfy their needs. As a result, most employees quit jobs as soon as they get greener pastures. In summary, the event management business is faced with challenges such as high capital and high expenditures. Natural calamities which may occur and cause postponement of an event lead to wastage of time and money. On the other hand, the level of marketing maybe not be well-developed in some firms and this is a development constraint.

Various destinations for events may not be easily available particularly for a large audience and some may need some preliminary studies to find out their potential for event hosting. Lastly, competition is a major drawback in this business. This business requires a qualified event manager together with a team of talented workers with a range of skills to carefully plan to decrease possible challenges and execute an event to the highest level.

Works cited

Galal, Salem, Eleri Jones and Nigel Morgan. An overview of events Management.

Festivals and Events management. Web.

Krzysztof, Celuch and Rob Davidson. Chapter 16: Human Resources in the Business Events. Industry International Perspectives of Festivals and Events. (2009) 251-252.print.

Lyn, Van Der Wagen, Event Management: Strategy & Planning. Cambridge International College. Web.

Introduction

BrightView Company is a family business that provides plumbing services to both residential and commercial buildings. The founder Mr. Brent Moore aimed to achieve business concepts in estimation, customer service, efficient operation, and timely delivery in plumbing activities. The company employs local contractors to take up plumbing orders received by the company. Mr. Louis Moore identified specific challenges after joining the business concerning inefficient customer service relations, incomplete contract orders, failure to meet customer demands, and a reactive inventory system. These challenges led to the development a new business model that would solve inventory department issues and satisfy customer demands.

The business model consisted of warehousing and an inventory process. Procurement of parts directly from manufacturers would increase profits on parts and flow of plumbing activities in fulfilling orders. Employment of customer service representatives to schedule appointments, service technicians to order parts and equipment, and a warehouse clerk to track inventory manually and through the management software are among the changes effected in the new business model.

Consultancy and Problem-Solving Process

Several challenges ensued the business operations due to gaps that led to its inefficiency. The issues include the lack of arrangement and shelving procedure in the warehouse, causes a delay in fulfilling work orders, and customer dissatisfaction. Inadequate personnel in the warehouse such that any absenteeism cause disruption in tracking the inventory. There is a discordant relationship between the customer service representatives, service technicians, and warehouse clerk thus communication barrier. A report of contractors taking parts from the warehouse without consultation and updating the inventory transaction system. There have been complaints by customers concerning the postponement of scheduled appointments causing the company to make losses in compensation. The management of inventory and forecasting is inaccurate due to the need for double entries.

As a consultant hired to solve the companys issues, I would employ the Flawless Consultancy process to mitigate the challenges. It is crucial to understand the role played in influencing decisions in the company by employing technical, interpersonal and consulting skills. Consulting in BrightView Company would occur in five phases to successfully effect change in operations. The first step is to set meetings with the company managers to identify the challenges faced, to define the expectations, to determine what is required in the consultancy process and the way forward. The second step is to plan for the projects that will effect changes such as to identify the type of data needed, the duration, and the data collection methods crucial in assessing the actual situation. The third step is to provide feedback and obtain an authorization on the actions to be taken, recognizing that the client must be involved in determining the best course of action and the ultimate goals. The fourth step is the engagement and implementation of suggested changes through activities such as awareness, sensitization, training sessions, new company designs, and increased monitoring of company activities.

The fifth and final phase involves measuring and assessing the companys accomplishments and success. Block and Nowlan (1981) indicate that the last phase of consultation work would be evaluating the changes made in the company within the allocated time in terms of achievement of goals and effectiveness. If the changes to the company organization require implementation in another segment to achieve better results  there is an extension of the contract. If the results of specific crucial actions are not yet conclusive, the process is recycled, and a new contract is awarded to a consultant. However, if there is an extreme success or moderate to high failure in the new designs effectiveness, the consultants contract is terminated.

The process taken in solving the warehousing challenge in BrightView Company involves the formulation of step-wise projects. The first project involves the analysis of the parts inventory list to validate the master inventory parts list and report on quality variances by stock items to solve the issues in accounting for inventory. The next project involves the redesign of the warehouse to achieve organization. This project consists of forming alternative models, determining shelving and storage requirements then assessing the cost implications of each model to recommend the best design.

Conclusion

An analysis of the warehouse inventory process is undertaken to document the current purchasing, forecasting, customer project part allocation, and receiving procedures. This project aims to solve incomplete transactions for all parts removed from storage, maintaining an accurate record of inventory stored in service vehicles, and accurately monitor stock used in service delivery for effective customer pricing. Interviews are done to evaluate the employees issues and suggestions for best practices. This project analyzes the quantity variance report and the inventory quantity patterns then document the findings derived. A new inventory process integrates the best practices, the successful current procedures, and recommendations. Van Aken and Berends (2018) state that implementing the new strategies involves the managers authorization, training of personnel on the revisions made, purchase of necessary shelving and storage equipment then redesigning the warehouse. An orientation session of the redesigned warehouse is done to achieve awareness of the changes made.

References

Block, P., &Nowlan, J. (1981). Flawless consulting: A guide to getting your expertise used. Pfeiffer.

Van Aken, J.E., & Berends, H. (2018). Problem-solving in organizations. Cambridge University Press.

We live in the world which is constantly changing. That is why we should follow all the modern tendencies and react to all the changes. To live a successful and effective life, it is necessary for us to be active and ready for our self-development. The features of our life depend on the intentions, goals and aspirations.

The peculiarities of our everyday life and of the attitude to the reality can be mostly conditioned by the professional intentions and objectives. Those who have determined their aims can learn the means of how to achieve them. That is why we do our best to cope with the challenges of this way effectively. Thus, the sentence of the life can be formulated as following: determine your personal goal and be ready to reach it in spite of all the difficulties which you can face on the way.

Our life is full of various aspects that can attract us, and our interest in them can contribute to our development. If we are interested in work with people, we can always choose the profession which gives us the opportunity to communicate and to interact with a lot of people every day.

The sphere of hotel management is the best choice for those who prefer to work with people, who take interest in the peculiarities of peoples life and for those who are ready to make this life more comfortable and more vivid. Moreover, the work in the sphere of hotel management can be considered as a real challenge because you must be able to react to different situations, to solve the problems and to make right and constructive decisions immediately and efficiently.

Thus, if one of the main objectives of your life is a professional success, you should be ready to plan the life according to the specific requirements of your occupation. When you see the goal you can analyze all the ways to attain it as quick as possible. Your personal experience and background can help you to do this effectively. One of the most important conditions of your successful attaining of the goal is your planned actions. It is impossible to stop your moving to the goal. You can do this only for increasing of your potential.

To reach significant goals in the hotel management, it is necessary to work out an exact plan of the actions for their further realization in different periods of time and to analyze your personal resources. Moreover, it is important to determine those aspects which can be corrected. You should also learn the necessary material for your work every day, to be interested in all the news in the sphere, to practice and be ready to your success.

Hotel management is a competitive sphere which is in the progress all the time because of the development of the human resources which are involved in this process. To succeed in this field, you should learn a lot of special details and secrets of a prosperous hotel manager. You can examine a lot of aspects of good cooperation and personal interaction, study many business and management strategies to become conversant with all the modern trends in this field.

It is necessary to be aware of your personal strengths, personal qualities, experience and skills which can be significant for your professional development and growth. Furthermore, to succeed in every sphere of the life, it is important to be highly motivated and really interested in that activity which determines the peculiarities of your everyday life.

When you have determined the personal goals and objectives of your life, it is important for you to learn how to reach them. These objectives can be the most influential in your life and affect its development, especially if they are connected with your profession.