Category: Cell Phone

Introduction

The cell phone industry is growing very fast hence one need to have a better strategy if he or she is to catch up with the current market trends. It should be noted that growth of the cell phone industry is a global a fare hence to compete with the growing demand one should always follow customer satisfaction on the use of cell phones and cell phone accessories(Meehan, 2007).

The growth of the industry will sometime level hence it will be difficult for many in the same business to catch up with the trend. This is why one as an entrepreneur in the prepaid cell phone industry will have to develop some strategies to cope up with the pressure including satisfying the ever growing population that is using the cell phone and cell phone accessories. One strategy for one to cope up with the competition from other competitors is proper timing and planning. Time to start the business is very important because not all time is good for a business, hence one should find out at what time, season or period of the day are people likely to use the product he is introducing in the market for example most people are likely to use their prepaid cell phones while at work so the entrepreneur will provide a cell phone with a high talk time.

Location that one has to start his venture is very important because it is the location that will provide the entrepreneur with customers of the product in question. Location for one’s business changes from time to time because once a certain consumer base is satisfied with the product the profit will tend to reduce thus one will switch to other markets to increase the sales and win other customers before his competitors reach that market (Kharif, 2008).This will always be achieved through thorough research of the global market to ascertain where there is product deficiency and the customer sample space in relation to the available product.

To hire the best people or staff and listening to them is one of the best strategies that the best entrepreneur will ever do because this are the entrepreneur eyes and mouth in the available market. The best staff will always provide the administration with information about the market trend and how to cope up with the growing customer demand. Whenever the best and very qualified staff is chosen and listened to, they feel a sense of appreciation hence will do their best to make it in their career which will put the organization at the top of other companies in the same cell phone industry.

Because it is about prepaid cell phones, increasing cell phone features like internet, frequent advertisement of the prepaid cell phone and sales promotion will have to be done in places with cell phone network depending on network providers range whereby the entrepreneur will have to win the hearts of customers from time to time by providing sale offers to beat the other competitors (Deresky, 2003). By providing a little talk time to new buyers who are buying the cell phone for the first time will do some magic because many buyers will always want to experience the first touch-first use feeling.

Conclusion

Mainstream carriers and manufacturers need to wholly adapt strategies to the changing market and strive for lower prices, agility and product innovation because it is hard to fight it legally, truly at the end of the day it is only competition.

References

Deresky, H. (2003). International phone Management: Managing Across Borders and Cultures, Princeton, Pearson Education press.

Kharif, O. (2008). Gray Market Threatens Cell-Phone Industry in the changing world, New York, NY.

Meehan, F. (2007). Constituent communication behavior is changing. Web.

To sell a product most effectively, it is needed to choose the most optimal distribution channels for sales. Fortunately, there are several consumer groups in the considered case. These people differ in gender, age, level of technology proficiency, and other characteristics. All this gives quite ample opportunities for the choice of distribution channels. Each of these people will have their channel, so their combined use will bring the most positive results.

First, it is critical to understand how high the relevance of social networks is in the modern world. The largest part of advertising now functions in social networks. On the one hand, this is useful for the described case, since it provides ample opportunities for creating and distributing advertising. On the other hand, the amount of advertising is so significant now that it is challenging to reach the required customers and get them to buy a product. Therefore, it is necessary to competently approach budgeting, choice of platforms, and advertising content.

It is worth paying great attention to the social network Instagram, which allows not only advertising but also directly distributing of the product. At the same time, maintaining an Instagram account is relatively simple, since this social network is intuitive. Using Instagram is suitable for a young target audience that regularly spends time there and subscribes to tech accounts. These people use this social network to research potential products, so they can be nudged to buy without effort.

Another social network that can be used in the described case is Tik Tok. Now, this platform is one of the most popular in the world, so the importance of using it in any business cannot be denied. Undoubtedly, much of the content is intended for a young audience and is entertaining. However, some Tik Tok users are more mature and ready to shop. Moreover, this platform provides ample opportunities for creativity. In other words, if the product is presented creatively enough, then it will undoubtedly become desirable for the audience. In addition, a large number of views and interesting content can attract a completely unexpected audience, which will also have a positive effect on sales.

Much attention should be paid to the distribution of Go Kase through cell phone retailers. The people who visit the phone stores are undoubtedly the target audience for the case selling companies as well. Moreover, these are usually people who already want to buy something, so it will be much easier to deal with them. Another advantage is that these people are often quite solvent. Therefore, it is not the beautiful picture on the case that is more important to them, but its functionality, which is a distinctive feature of the Go Kase.

In addition, other retail stores can also help distribute cell phone cases. Although they may sell different products (household appliances or even food), they are full of the target audience. In other words, people who come to the store to buy an expensive TV will be willing to spend some more money on a bonus to their purchase: a case. However, it is undoubtedly necessary to choose the most cost-effective stores, which will help the seller avoid spending the budget on an audience that is completely uninterested in the product.

Particular attention should be paid to selective distribution, that is, to place cases only in those stores that are ready for specific conditions. It is vital to establish a good price for the cases and the quantity that the store undertakes to place on its shelves. This is the only way to count on a high level of sales and sufficient profit. By agreeing to unfavorable terms, the seller cannot recoup the costs, so it is essential to take this factor into account.

This fact might be surprising, however, the survey conducted by the Pew Research Centre (2021) reveals that from 2015 onwards the number of people using cell phones is gradually increasing. More precisely, in 2015 cell phones were used by 95 percent of respondents and in 2021 this number increased by 2 percent (Pew Research Centre, 2021). Undoubtedly, the growth is not drastic, but still, it exists. What is even more curious, only 85 percent of respondents use smartphones (Pew Research Centre, 2021). Therefore, it is a mistake to assume that cell phones are leftovers from a long time ago. Instead, people still need them, and the company is capable of presenting a cellphone of good quality and reasonable price.

Cell phones are commonly used in companies as a means of communication between employees. The problem is that since the beginning of the COVID-19 pandemic in 2020, many organizations transfer a significant share of employees to remote work. People who work from home are more likely to use personal smartphones and messengers to communicate with colleagues. From another point of view, the situation is gradually going back to normal and the shift of employees to remote work could be considered a temporary threat to our idea.

To make the product more competitive, it is necessary to focus on its technical characteristics. Since 2019, American companies have widely introduced 5G smartphones (Gallagher & DeVine, 2019). 5G devices transmit signals 10 times faster in comparison with 4G ones. Therefore, it is necessary to incorporate this 5G technology into our new cellphone.

To check whether there will be demand for our newly developed cell phones, we should survey potential consumers. The questionnaire will contain characteristics of the companys and competitors cell phones. The respondents are required to choose between the proposed options.

The company targets both organizations and individual consumers. One of the most effective ways to reach this audience is to employ paid advertising in media (Silva et al., 2020). This method would help to increase the traffic on MMs website and, hence, promote the cellphone. One example of paid advertising is advertisings on websites and in search engines. As for social media, the company should prefer putting ads on Facebook and Twitter, because Instagram and YouTube are less popular among the target audience who are working adults and business owners.

One of the components of business analysis is to determine the objectives of the company. The critical goal of our company is to develop a cellphone with better technical characteristics and a more affordable price to be competitive in the market of communication devices

Another component of business analysis refers to determining the stakeholder of a business. The stakeholders of MM are consumers of the cellphone, mobile network operators, MMs employees, and the search engine through which the new product is advertised. Other important stakeholders are the partners and vendors who produce components of cell phones.

First of all, the company is known for producing devices of high quality. In the case of the new cellphone, it strives to maximize the quality and minimize price as much as possible. The company, in contrast to other giants in this sphere such as Apple or Samsung, does not want to drive up the price just because of its brand. The target consumers of MM are males and females older than 30 years who live in the US and earn no less than $60,000 per year. The largest share of the target audience is the owners of small, medium, and large businesses.

The primary reason for this is that a consumer might find it more comfortable to use a smartphone instead of a cellphone. For this reason, the purpose of the advertising campaign is to explain to the audience the advantages of cell phones and persuade it to use cell phones in the workplace.

In the process of product development, it is highly recommended for MM distribute cell phones among a small group of potential consumers and ask them to provide feedback on it. This way, the producer will realize the space for improvement and will gain a better understanding of the audience’s preferences. It could also be efficient to give a batch of cell phones to a small enterprise to see whether the employees will be comfortable with using the product.

The commercialization strategy that should be employed by MM to bring the cellphone into the marketplace is licensing the intellectual property rights through at least one licensing agreement. MM could also become a strategic ally of an organization that specializes in manufacturing cellphones components to minimize the cost of production and escape the need to install new equipment.

References

Gallagher, J. C., & DeVine, M. E. (2019). Fifth-generation (5G) telecommunications technologies: Issues for congress. Congressional Research Service, 1(30), 1-39.

Pew Research Centre(2021). Mobile Fact Sheet. Web.

Silva, S. C., Duarte, P. A. O., & Almeida, S. R. (2020). How companies evaluate the ROI of social media marketing programmes: Insights from B2B and B2C. Journal of Business & Industrial Marketing, 35(12), 2097–2110.

Three cultural models

While there are different methods of separating and defining culture, Geert Hofstede, Edgar Schein, and Charles Handy offer three basic theoretical frameworks. Six cultural dimensions were proposed based on research carried out at IBM offices in fifty different nations (Caliskan & Zhu, 2019). They consist of restraint, long-term orientation, masculinity (versus femininity), individualism (versus collectivism), avoidance of uncertainty, and power distance (Caliskan & Zhu, 2019). On the other hand, Edgar Schein organizes culture into three different types: assumptions, values, and artifacts (tangible cultural displays) (Caliskan & Zhu, 2019). Finally, Charles Handy also classifies organizational culture into four types comprising person, task, role, and power (Caliskan & Zhu, 2019). The three types of culture are similar because all have strong implications on types of culture in an organization.

Appropriate Cultural Model for Huawei

The most appropriate cultural model for Huawei Company is Hofstede’s cultural model. This model has been applied regularly in various dimensions in the company. For instance, there is Hofstede’s model of national culture in an organizational environment (Pinpathomrat, 2017). This model has been used regularly by Huawei in various dimensions. Most significantly, the model culture at Huawei reveals the broad global culture practiced in the company internally and across all its various offices and locations (Pinpathomrat, 2017). The company also ensures that it has reduced the power distance culture at large. Collectivism versus individualism refers to the nature of an organization’s jobs and tasks (Pinpathomrat, 2017). Huawei has maintained health between collectivism and individualism in its organizational culture to enhance the most favorable performance of workers and enhance appropriate business growth.

Additionally, in terms of femininity and masculinity (MAS), Huawei has a low MAS score. This means there is frequent overlap of job responsibilities in the organization between women and men and a job description or gender-biased or stereotyped. Uncertainty and Avoidance Index (UAI) has been applied in Huawei in that the company practices both higher and lower uncertainty, with an inclination towards having decreased uncertainty avoidance scores (Pinpathomrat, 2017). Huawei Company also uses long-term orientation (LTO) versus short-term orientation (STO) because it accomplishes its operations with LTO in this strategic focus and development while execution and other activities of the same are driven more by STO (Pinpathomrat, 2017). Indulgence Versus Restraint (IVR) scores are used in Huawei Company. For Huawei, the organizational culture is a healthy mix of the two with more inclination towards the two.

Economic System that Best Relates to Each of The Researched International Competitors

Market Economic System

The type of economic system that relates to the three companies is the market economic system. This system is based on free-market concepts; in other words, the system encounters little interference from the government (Frerichs, 2017). Therefore, there is little interference from the government over resources, and there is no interfering with vital sections of the economy. The regulation of the system comes from the people and on how demand and supply relate (Frerichs, 2017). This system is an appropriate one because the market is mostly theoretical (Frerichs, 2017). Therefore, it lacks a real market system because the economic market is subject to some kind of interference from a central authority.

Effects of Market Economic System

Positive effects of the market economic system include increased innovation, productivity, and efficiency. Additionally, in a truly free market, the resources are owned, and decisions are made by people instead of the government (Frerichs, 2017). The system also has negative effects including the tendency for inequitable wealth distribution, poor working conditions, as well as environmental degradation (Frerichs, 2017). There is also a competitive disadvantage where the market economy is defined by cutthroat competition, and there is a lack of ways of helping those who are inherently disadvantaged, such as people living with disabilities and the elderly.

Speculate on the Major Reasons why Certain Countries Have Lagged Behind Other Countries in Economic Development

While some countries have grown, other clients are still lagging. Inequalities as such are characterized by increased poverty concentration, reduced human development indicators, and weak performance in the economy (Sagiyeva et al., 2018). Examples of major reasons behind this extended development gap comprise the transition of a low economic system, lack of market access, and geographical isolation (Sagiyeva et al., 2018). Finally, lack of local autonomy, out-migration, infrastructural disparity, dominance by large cities, and decreased productivity in rural areas are also relevant factors behind this challenge.

Generic Actions that the Three Researched Major Competitors Could Take to Encourage Economic Progress in These Countries

Generic actions that can be employed to address this issue of inequalities between countries comprise of; promoting cross-sectional approaches. Addressing regional development needs well-coordinated working across various disciplines. Therefore, governments in developing countries need proper guidance to ensure that developmental gaps are not widened (Odlin & Benson-Rea, 2017). Establishing frameworks on the development of lagging countries. Considerable efforts need to be applied in designing and implementing various financial policies for lagging countries (Odlin & Benson-Rea, 2017). The experience and data accumulated from the predecessors will be invaluable and could result in improved policy-making and more systematic assessments. Regions that are lagging pose a challenge for almost all countries, and the increased rate of growth in developing countries amplifies the problem (Odlin & Benson-Rea, 2017). Since many countries and cities have efficiently decreased these gaps in development, many other nations are still facing the issue (Odlin & Benson-Rea, 2017). Therefore, a systematic framework and the implementation of a cross-sectoral approach, however, is capable of resolving this issue of development.

World Reader

Literacy and education are examples of goals that are present in developing nations, and this is a field that can benefit greatly from the use of mobile technologies. For instance, students reading books and academic material required through the internet (Hyginus & Maria, 2019). Decreasing the prices of these technological devices to buyers from developing nations will improve the economic status of these nations in the future (Hyginus & Maria, 2019). If learners have cell phones, tutors can make use of different applications meant to help them deliver lessons and instructions to students in developing countries more efficiently (Hyginus & Maria, 2019). For instance, the Duolingo application can be used in teaching students studying foreign language courses hence helping them in the future when doing international business.

As the CEO of Apple company, I would propose various changes for improved growth of the company. First and foremost, individuals with iOS devices and Macs will be given access to a unified clipboard so that images and text on an iPhone can be posted on a nearby Mac. Additionally, the company will be bringing this support for tabbed windows to the application running on macOS Sierra. Second, the utilization of effective marketing strategies will help the company keep its customers returning for their products. Third, improving services offered to the customer. This can be services such as asking the customer about their views on products sold in the market through phone calls, writing, and face-to-face interviews.

References

Caliskan, A., & Zhu, C. (2019). Organizational Culture Type in Turkish Universities Using OCAI: Perceptions of Students. Journal of Education Culture and Society, 10(2), 270-292. Web.

Frerichs, S. (2017). The Rule of The Market: Economic Constitutionalism Understood Sociologically. Web.

Hyginus, O. O., & Maria, O. O. (2019). Generic Business Strategy as Driver of Competitiveness in Organizations: A Study of Selected Mobile Telecommunication Companies in Lagos, Nigeria.Journal of Business and Economic Development, 3(3), 86-96. Web.

Odlin, D., & Benson-Rea, M. (2017). Competing on the Edge: Implications of Network Position for Internationalizing Small and Medium-Sized Enterprises. International Business Review, 26(4), 736-748. Web.

Pinpathomrat, N. (2017). Cultural Model of Information Technology Usage (CMITU). Global Journal of Information Technology: Emerging Technologies, 7(2), 42-49. Web.

Sagiyeva, R., Zhuparova, A., Ruzanov, R., Doszhan, R., & Askerov, A. (2018). Intellectual Input of Development by Knowledge-Based Economy: Problems of Measuring in Countries With Developing Markets. Entrepreneurship and Sustainability Issues, 6(2), 711. Web.

Introduction

The world of technology is ever changing and this dynamic status endows users with fascination and anticipation for better and more superior gadgets such as intelligent machines.

The Smart blackberry cell phone has caused a lot of heat in comparing operability between computers and mobile phones. The features on the phone arguably make it top of the list among micro-processing gadgets such as laptops, palmtops and tablet PCs.

The blackberry company is dedicated to providing users with high quality mobile phones that not only provide the common voice services, but also are also highly competitive among data processing devices such as computers (Vance, 2010). The phone has all superior features a user would wish on portable devices.

The blackberry user guide that is written in simple and straight forward language proves that the phone has become a vital mobile device among most people. The manual is also a clear proof that users have not discovered very many useful aspects of the phone.

Such features can cause abandonment of other portable devices such as iPods, tablet PCs and palmtops. Arguably, the choice to curry all these extra mobile devices depends on the nature of user needs.

If the blackberry phone provides the user with tasks that the palmtop offers, such as accessing the internet, emailing or saving bulky data, then there is no need to have the two gadgets. Debatably, it would be obvious that most users in such a situation would prefer to use the blackberry due to its features, mobility and flexibility on ease of usage.

Feasibility Study/ Scope of the Project

This case study involves one of the current advancing technologies in the phone industry. Based on the results of the study particularly on analysis of market feasibility, status on usage of blackberry smart phones is a clear indication that it is the leading smart phone in the market and has potential to replace some computer technology particularly the palmtops.

The quality of services it renders the users and the advancement of its features will form the feasibility study in the aim of trying to compare it with related computerized mobile devices.

The study is vital and timely, given that the results will influence usage and the choice people should make on mobile devices they carry in their pockets or bags. The feasibility study of the device will also assist in clarification of a potential debate concerning superiority of hand held or mobile devices such as computers.

The study will also assist in analysis of how best users are utilizing their mobile devices, as opposed to common computer technology. Analysis of the device will furthermore assist manufactures to aim at attaining their future endeavors of improving the features, for even better competitive edge in the market.

Thesis/ Problem Statement

Blackberry smart phones are more technical and efficient than Palmtops, Tablet PCs and other upcoming Smart-phones. Blackberry is therefore the current and possibly a future mobile device to replace the cumbersome laptops and palmtops.

Hypothesis Statement

Blackberry will replace usage of palmtops and tablet PCs in the near future.

Literature Review

Benefits of Blackberry

According to Bloggersbase site (2009), Blackberry comes with an Operating system installed and thus can act as a palmtop. Blackberry’s OS has all the features that a traditional operating system such as windows provides, and thus can be used as a mini operating device as well such as a palmtop.

The computing efficiency of the product and its facilities makes it an efficient communication device with broad areas of applications. Some of the key benefits of Blackberry include:

• Managing multiple wireless servers: The feature is especially useful while travelling where signals may fluctuate
• Enterprise Applications: The device can be reconfigured to use enterprise applications, and be competitive over other smart phone. For example, it provides push services such as message list, calendar and geo-location.
• Low operations cost: Blackberry provide up to 30% savings on cost of an enterprise server. (a server is a special computer which provides services to various devices) (Blackberry Company, n.d.).
• Resale value: The brand equity provides high resale value for the product.

Blackberry features

Blackberry is one the most advanced products in the field of mobile technology. It has many unique qualities and features. Some of the key features of the product are as follows:

Using Blackberry features

The new Blackberry smart phones support office software such as Microsoft Word, PowerPoint, WordPerfect, and Adobe pdf files. Blackberry users can read and edit their office documents in their smart phones and send them via email using wireless connectivity of the Blackberry.

To use these features, Blackberry provides a special help facility. The user can send a query to the concerned department and an executive will answer the query. There is a help feature in Blackberry, which can be used to learn about any application and the way the application can be used effectively.

The inbuilt and additional memory helps customers to store a number of files. The device can thus be used to install additional features. These features include save-as-pdf utility in MS office.

This mainly helps in saving of files in pdf format, which prevent further editing, and distortion in formatting. Other features like reminders, calendars and memos will keep the customers informed and updated about the events.

Using Blackberry Security Features

In line with Blackberry Company, the phone has various security features such as Phone lock, keypad Lock, fixed dial, SIM PIN, Password among others (n.d). It is easy to implement through security settings under the phone’s menu.

Using Other Blackberry Features

The menu tab has various icons representing different features such as calculators and organizers for instance the calender or to-do feature that assist in planning.

Some of the most powerful tools of the blackberry are Web-tool and office features

Beginning at the menu tab, users are able to access internet through the WAP services, where it is posible to set Homepage, Bookmarks, Recent Pages, Offline Pages, Input Address, Service Inbox or Settings like in a PC (Vance, 2010).

To use Microsoft office in blackberry phones the “Documents- To -Go” which is a pre loaded application,-

• The first step would be opening Menu to locate Documents To Go
• Second, is to click on it and open Office To Go folder
• To activate, one must accept the stated agreement by clicking on “Accept”
• Once completed one must register the Documents To Go and choose Open File
• Then choose destination for files, either Device Memory or Media Card once stored here, it possible to edit documents in Office and users can create new ones as well.

Using Blackberry Instant Information Features

The instant information features of Blackberry phones are the best among all smart phones in the market. The Messenger service is most efficient of the feature, since it enables users to send instant messages within the Blackberry network

To use these features, the users need to register for the push service on the Blackberry server. Once the user is registered, he/she can download his or her email (partly or complete inbox) on the phone and can create, view and send emails on the phone itself.

Project development plan

The project development plan will require post analysis, interpretation of the tentative data and recommendation for further research. This will be a measure to assess viability of the research and ensure proper collection plan is documented.

The collected data will form the basis for definition of research objectives, project scope and appropriate technology for future advancement. This will also assist in working within the defined timeframe and allocated costs.

Objective/ Significance of the study

The study is carried out to find whether users indicate that blackberries are more effective just like the palmtops or tablet PCs and even determine if the phones are better. Are there chances that the smart blackberry phone can replace these other devices due to its convenient size and powerful features?

The device is automated efficiently to improve its processing speed as well as accuracy. Blackberry therefore also plays a major role in improvement of the dynamic operating system since it has installed programs.

Methodology/ Procedure of the Study

The case study of blackberry smart phone will mainly involve face-to-face interview of users and potential buyers. During the study, the researcher will require consideration of costs and time constrains. In cases on in-access to enough data, the research will need to use the social websites to gather users’ opinion.

Enough data must be collected to determine conclusion and thus meet the objectives of the study. Face-to-face interview calls for a close interaction with users especially when finding their ability to access the available features in the phone that makes it competitive to other mobile devices.

Project Proposal Time Frame

The project period requirement for implementation of the whole project ought to be seven weeks as projected in the table below.

Implementation Costs

There are some minimum cost requirement for collection and analysis of data. Collection of data may also require hiring of casuals and training them on collection procedure. If data is gathered through the internet, some capital may also be required.

Data analysis will involve specialists to ensure accuracy, thus necessitates funding. The researcher may need a sample blackberry smart phone during interview to ensure there is good understanding by researcher especially on collected data form users and potential buyers.

Main budget involves the initial cost for setting up the project, running costs during project development and training costs. The entire budget thus approximates to Twenty five thousand nine hundred and thirty US Dollars as projected in the table below.

Conclusion

Blackberry is one of the best in the industry. Its business and enterprise services provide a competitive edge over potential competitors.

The office features of the smart phone are an exclusive facility in the phone, which solves many business purposes. Overall, Blackberry provides an efficient business utility and the key advantage is reliability on services. The core advantages of Blackberry therefore include:

• Availability of push service to operate mails and documents on phone
• Lower prices compared to HTC and Google Android (Vance, 2010)
• Reliable connectivity (wireless network)
• Efficient customer support from the company.

Recommendation

Blackberry is one of the best in the industry but still needs certain features to be improved. The entertainment features of the phone are monotonous. They do not have any significant usability. While buying such an advanced phone customers expect certain entertainment applications that can be effective during leisure.

Therefore, the company must develop some entertainment applications or allow third parties to improve some for the Blackberry phones.

References

Blackberry Company. (n.d.). The BlackBerry Solution for Higher Education. Web.

Blackberry Company. (n.d.). The BlackBerry Solution for Enterprise. Web.

Bloggersbase. (2009). An Introduction to BlackBerry Smart phones. Web.

Vance, J. (2010). Best Smartphone for IT: Blackberry vs. iPhone vs. Android. Web.

The cell phone industry as booming at a tremendous rate and with every passing day new developments can be seen. No contemporary cultural artifact embodies the genius and the disruptive excess of capitalism as clearly as the cell phone. Ubiquitous in most developed societies in Europe, the Americas, and Asia, the cell phone has become a laboratory; some would say an asylum, for testing the limits of technological convergence. Less a telephone today than a multi-purpose computer, cell phones are game consoles, still cameras, email systems, text messengers, carriers of entertainment and business data, nodes of commerce. Particular age cohorts and subcultures have begun to appropriate cell phones for idiosyncratic uses that help to define their niche or social identity. By taking a look at the trend in sales of the past 36 months I was able to apply the least square regression method and come up with the following equation which would allow me to predict the number of cases sold in the upcoming 6 or 12 months (Heizer & Render 2011). This will allow Digital Cell Phone Inc. to predict how many cases to produces every month based on the trends in sales of each month. Regression analysis can be very useful for any company as it helps you statistically put two variables, a dependent and an independent variable against each other and then shows us its result. A linear regression line can also be drawn using the values given in the table below. The slope or gradient of this line would always be 1.42 and the Y- intercept would always be 1.42. The independent variable is X whereas the dependent variable is Y whose outcome is dependent on X as shown in the derived information given below. (Heizer & Render 2011)

Y=600 + 1.42 X

Given our assumption of a straight line relationship between cell phone sales and the month, we have an indication of that slope of that relationship. Since the sales of cell phones are varying from month to month, the exact amount of cell phones to be produced each month cannot be calculated. However, the table given above gives us the predicted sales based on a regression analysis for the next 12 months.

When we add seasonality to this analysis using the multiplicative seasoning model, we are able to find the predicted demand for cell phones each month. We can see the trend and seasonality for cell phones (Heizer & Render 2011). Adding seasonality to the equation lets us know the average amount of sales that will take place every month. The variations in the number of sales each month can have an effect on profitability and the information provided by the seasonality regression analysis can also be used to reduce output and cost during seasons of relatively lesser sales and simultaneously it could also be used to increase the output during peak seasons. This would help the CEO in making seasonal investments (Heizer & Render 2011). A seasonal investment by definition is profitable more than 50% of the time. If the frequency of profitable trades is 50% and the frequency of unprofitable trades is 50%, results are random. Confidence in seasonal trade increases with the frequency of profitable trades.

Reference

Heizer, J., & Render, B. 2011. Operation management (10th edn.). New Jersey: Pearson Education.