Category: Business

The miniso doll incident (2022.8 Spain’s miniso mistakenly referred to a Chinese

The miniso doll incident (2022.8 Spain’s miniso mistakenly referred to a Chinese-style cheongsam princess as a geisha doll in a social media campaign for a newly released toy):
https://zhuanlan.zhihu.com/p/553110251?utm_psn=175…
Easy to understand:
https://brandzaar.com/blog/miniso-the-truth-behind…
https://m.jiemian.com/article/7934678.html
https://zhuanlan.zhihu.com/p/72765551
In response to the above incident, miniso has taken a number of measures:
1. issued a statement on the “right remedy”.
2. a unified approach to social media and the cancellation of the partnership with the Spanish distributor
3. sanctioned the executives
4. change the logo and remove the Japanese language
5. de-Japaneseise the product (add Chinese elements to the product and promote it more)
What needs to be written (it’s a presentation speech):
An analysis of miniso’s corporate strategy:
The following are just some ideas
1. domestic country (did not mentioned this is China brand , so people think that this Japanese )
2.how to keep competitive under such negative pressure
3. In other country ? New slogan?
4. Products differences
5. Does customer differ ?
6. Cultural of company
7. Strategy to change and also keep the competitive ability
Use some business-related knowledge, combined with cross-cultural knowledge, to analyse the corporate strategy.
Provide a reference list
You can find some other references, not all of which will be in the reading of the course.
Translated with DeepL.com (free version)

To continue the analysis of your Key Assignment, go on a shopping trip, and inte

To continue the analysis of your Key Assignment, go on a shopping trip, and interview or observe a salesperson from your selected store for your brand, or speak with a vendor or sales representative of a service that you may need.
There are 2 parts to this exercise, as follows:
The salesperson’s attitude
Product promises
Part 1: The Salesperson’s Attitude (at least 1 page)
Answer the following questions, and summarize what took place, behaviors that you observed, and other information that you gathered—without drawing any conclusions or making inferences:
Did the salesperson make a sales pitch? If so, what were some of the key highlights of it?
Describe the general attitude of the salesperson. (Was he or she pushy, aggressive, assertive, happy, engaging, talkative, etc.?)
Reflect on your reaction as the consumer.
How did the salesperson get your attention?
How did you respond to the initial greeting by the salesperson, and why?
Articulate how the information applies to the field of customer behavior, sales, and advertising.
Part 2: The Product Pitch and Promise (at least 1 page)
Answer the following questions, and summarize what took place, behaviors that you observed, and other information that you gathered—without drawing any conclusions or making inferences:
What product or service did you ask about?
What promises did the salesperson make about the product or service?
What was the product guarantee?
What is the company’s stance on product returns?
What is the length of time the company will accept a returned product?
What is the exchange for the returned product (i.e., refund, store credit, etc.)?
Do you agree with the product guarantee and return policy? Why or why not?
Are you willing to risk buying the product based on the product guarantee and return policy? Why or why not?
Articulate how the information applies to the field of customer behavior, sales, and advertising.

Project Overview
In this project, you will complete a market structure analysis

Project Overview
In this project, you will complete a market structure analysis report for a local city government. This report will consist of two parts. In part one, you will analyze the city’s restaurant industry. In part two, you will evaluate the internet market in the city. A market analysis is an important tool to understanding the market conditions that you are working in.
Competency
In this project, you will master the following competency:
Explain how market structure impacts a business’s entry and exit from a market and its ability to generate economic profit
Scenario
Orizont Consulting logo
You work for Orizont Consulting, a small but growing economic consulting firm.
Recently, the local city government hired Orizont to help create part of its 10-year economic development plan. The city wants to grow business and increase its tax base.
Andreas Schmidt, your manager, has asked you to conduct a market structure analysis report that will inform the city’s plan.
Directions
Part 1: Restaurants
In recent years, the city has had an increase in tourism. The city sees this as an opportunity to grow its restaurant market. Currently, there are about 25 restaurants in the city making high economic profit. These restaurants offer different types of cuisine and customer experiences, and sell at a wide variety of price points. The city has a long-term goal of increasing the number of restaurants to 35.
A group of business people discussing a report at a shared work area
First, read the List of Existing Restaurants and the Short-Run Equilibrium Graph documents, which are also linked in the Supporting Materials Section. Use the information from those materials to address the following questions and complete part one of your market structure analysis report:
In the short run:
What is the quantity, price, and profit for an average restaurant?
What is the equilibrium quantity and price for an average restaurant based on the Short-Run Equilibrium Graph?
How much economic profit is made?
In the long run:
How would more restaurants in the city impact the restaurant market?
Will there be entry or exit of restaurants in the market? Why?
How will the economic profit change for restaurants?
How will product choice and prices be impacted?
Strategies
What two strategies could new and existing restaurants use to be successful in this larger market? Think about strategies related to product differentiation, price, and service.
What could existing restaurants do to defend their market share against new restaurants?
What could new restaurants do to be successful in the market?
Part 2: Internet Providers
Your company has identified the need for better high-speed internet services and internet plans for businesses and households of varying sizes. Currently, the city government allows only one internet service provider, but businesses and households have been complaining about high prices, low quality, and poor customer service. For this reason, the city is considering allowing another internet service provider. It is important to note that the current provider is profitable.
For part two of your market analysis, analyze how different market structures affect internet customers in the area. First, read the Internet Providers Overview document, also linked in the Supporting Materials section. Then, address the following:
In this part of your market structure analysis report (600–800 words), make sure that you address the following:
Current Market Structure
What is the current market structure of the city’s internet market? How does this market structure affect price, quantity, and quality of services?
What is the most applicable market structure? Select one of the four market structures (perfect competition, monopolistic competition, oligopoly, or monopoly). Then, address the following based on your choice:
What are the characteristics of this market structure?
What is the economic outcome of this market structure? Think about the loss to consumers and society.
What are the barriers to entry in the internet market within your selected market structure in this city?
Implications
What are the implications of introducing another internet service provider in this market?
What is the new market structure if another provider is allowed to enter the market? What are the characteristics of the new market structure?
How would you facilitate the entry of another provider in the market? How would this impact price, quantity, quality, and choice?
Using the concept of game theory, what strategic choices could the two providers make?
Government Intervention
Would you recommend allowing another internet service provider into the market? Why or why not?
What kind of government intervention is needed? What specific actions should the government take to achieve its goal?
What to Submit
Every project has a deliverable or deliverables, which are the files that must be submitted before your project can be assessed. For this project, you must submit the following:
Market Structure Analysis Report
You have been asked to conduct a market structure analysis report about the city’s restaurant industry and internet market. Make sure that you have answered all of the questions in part one and part two. Use authoritative sources to support your answers and cite your sources appropriately. Your final report should be 1,000-1,500 words in length, or about 4 to 6 pages.

How Humans and AI Can Work Together to Create Better Businesses | Sylvain Durant

How Humans and AI Can Work Together to Create Better Businesses | Sylvain Duranton
Here’s a paradox: As companies try to streamline their businesses by using artificial intelligence to make critical decisions, they may inadvertently make themselves less efficient. Business technologist Sylvain Duranton advocates for a “Human plus AI” approach — using AI systems alongside humans, not instead of them — and shares the specific formula companies can adopt to successfully employ AI while keeping humans in the loop https://youtu.be/2KMk1lJGPlk?si=rc7WdyyxpotwX29 Links to an external site.
As you engage with the video and begin crafting your response paper, let’s dive into the dynamic relationship between AI and humans in the context of enhancing business operations. In your essay, structure your thoughts with an introductory section, a series of development paragraphs, and a concluding segment. Address the following questions within your response.
1. What is the main point Sylvain Duranton makes about using AI in businesses?
2. Why does Duranton think it’s important to have humans involved when AI makes decisions? Can you give an example of where AI alone might make a mistake?
3. What are the advantages of combining humans and AI, as opposed to relying only on AI, according to Duranton?
4. Why is it essential for businesses to consider ethics when using AI, and how can they do that effectively?
From the syllabus:
You will write one 4-page response paper that should be (excluding “works cited”), double-spaced essay on a select topic. The response paper counts for 10% of the grade, that is, 10 points. Any writing style is accepted. Points are distributed as follows:
1) Thesis statement (in the introductory paragraph) (3 points)
The thesis statement must encapsulate the main argument for the paper. It must be clear and coherent, and it must address the request the professor has put forth to the class.
2) Supporting evidence (4 points)
You must provide the supporting evidence in paragraph form (not “bullet” or list form). Each paragraph must contain evidence that supports the idea or concept that validates the thesis statement.
You must provide citations (in footnote, endnote, or parenthetical form) for all evidence presented.
3) Every essay must follow basic rules of format and grammar (3 points)
Every response paper must contain a beginning (introductory paragraph), a middle (several supporting paragraphs that comprise the body of the paper), and an end (concluding paragraph).
Grammar is vital for essay composition. Sentence fragments, misspellings, and improper punctuation denote a carelessly written and poorly conceived paper.
All submitted papers will be automatically checked for plagiarism through turnitin.com. If the plagiarism content is higher than 30% the paper will be automatically assigned a ZERO grade.

In a report by the U.S. Department of Commerce, the U.S. economy contracted at a

In a report by the U.S. Department of Commerce, the U.S. economy contracted at an annual rate of 4.8% in the first quarter of this year. For this assignment, you will take on the role of an HR manager at an air transportation supply company. The company is currently struggling with a significant loss of revenue and considering operational costs. You have been asked to analyze employee performance over the last year and make sense of the data.
Using a summary (provided below) of the company’s employee salaries, bonuses, and performance data, address the following rubric criteria:
Interpretation: Discuss your interpretation of the data.What questions emerge from your analysis of the data?
What story can they tell about the company’s employees?
Analysis: Explain how the provided data helps you understand your employees and how the company is using its financial resources. Identify potential gaps or issues in the data.What is the quantitative and qualitative data telling you? Are there any underlying issues or perspectives?
What is the data not telling you?
What additional primary and secondary sources would help the company make a decision?
Conclusion and related outcomes: Describe how you have used data to determine a strategy. Use evidence to support your explanations.What would your strategy be if you were asked to recommend a 10% reduction in the budget?
How would you synthesize and defend your decision process?
This resource will assist you as you complete your paper.
Air Transportation Supplier HR Performance Data Spreadsheet. This summary table of your company’s HR performance data will inform your work on this assignment.

Explore the importance of emotional intelligence in the context of the organisation’s leadership.

PLEASE SEE BUSINESS REPORT FOR SHIELD THERAPEUTIS ATTACHED
Students are required to produce an in-depth business report on Leading People, analysing the organisation’s existing strategic intent by working through and applying their analysis of the following sections:

Introduction and Scope (500 words):

Students will delineate the scope of their report, ensuring that their approach provides a structured and logical exploration of the themes.

Analysis (2500 words in total):

Emotional Intelligence (500 words):
Explore the importance of emotional intelligence in the context of the organisation’s leadership.
Analyse how leaders exhibit emotional intelligence in their interactions, decision-making, and conflict resolution.
Discuss any challenges faced in fostering emotional intelligence amongst the leadership and strategies employed to enhance it.
Team Dynamics (500 words):
Examine the various factors influencing team dynamics within the organisation.
Discuss how leaders recognise and manage both positive and negative dynamics to enhance team performance.
Highlight any notable incidents or case studies that demonstrate the significance of understanding and managing team dynamics.
Team Formation (500 words):
Explore the organisation’s approach to forming teams, including methodologies for selecting team members and defining roles.
Analyse the balance of skills, experiences, and personalities considered during team formation.
Delve into challenges faced during team formation and the strategies employed to ensure effective team composition.
Coaching and Mentoring (500 words):
Examine the organisation’s coaching and mentoring programmes, focusing on their objectives, methodologies, and outcomes.
Discuss how coaching and mentoring enhance employee development, satisfaction, and retention.
Highlight any challenges faced in implementing effective coaching and mentoring initiatives and the measures taken to address them.
Workforce Planning (500 words):
Explore the strategies the organisation employs for workforce planning, including forecasting, talent acquisition, and skill development.
Analyse how the organisation aligns its workforce planning with its strategic goals and changing market dynamics.
Delve into challenges faced in workforce planning and potential future strategies to ensure a robust and adaptable workforce.By navigating through these detailed sections, students will undertake a comprehensive strategic exploration, resulting in an in-depth business report on leading people.

Recommendations and Conclusion (500 words):

Seamlessly integrate insights derived from the analysis to propose a set of actionable recommendations for enhancing the organisation’s journey.
Clearly articulate the rationale behind each recommendation and detail strategies for communicating these to senior stakeholders.
Conclude by summarising the key findings of the report, emphasising the importance of the recommendations made

Post a multiple paragraph summary of the Imports, Exports and Balance of Trade information for your country

You are to post a multiple paragraph summary of the Imports, Exports and Balance of Trade information for your country, I have assigned you. (25 points)
You need to reply to a classmate in a substantial full paragraph response. (5 points)
1. Does the country currently have a trade surplus or a trade deficit? Provide the amount of the surplus or deficit. Be careful to use the correct currency and label. (For example: Surplus might be in millions of US Dollars.)
2. What are the top 5 imports into your country?
3. What are the top 5 exports into your country?
Identify %’s of each import/export as a total % of totals.
Link to research website.
https://tradingeconomics.com/forecasts
Remember different pages on the same website are listed and identified as as separate works cited listings. Also, in text citations must be distinguishable. (Trading Economics) is too broad.

Develop a memo that outlines the strategic KPIs for TBL in sales and marketing.

MBA 500 Project One Guidelines and Rubric
Competency
In this project, you will demonstrate your mastery of the following competency:
Determine the impact of proposed strategic decisions across departments
Scenario
You work for a global health and beauty company that has decided to move to a strategic focus on the triple bottom line (TBL). TBL means it will measure its success based on people, planet, and profit rather than profit alone. This strategic decision is based on a desire to be true to the company’s mission and vision and because engaging in corporate social responsibility (CSR) will make the company more successful.
The company objective is to transition from its current business model to CSR and TBL in three years. If the company successfully makes this transition, it would be the first in its industry to do so. This would create a first-mover advantage. As part of the TBL focus, the company CEO has asked each departmental manager to conduct a SWOT analysis of how transitioning to TBL will affect their departments.
You work in a rewards/membership product line that offers discounts, special services, and other benefits to customers for maintaining a fee-based membership in the company’s membership rewards program. Now that the CEO has collected the SWOT analyses from all company departments, she has asked you to focus on how the TBL project will impact two cross-functional departments for your product line: marketing and sales.
To allow you to do the analysis she requires, your CEO has provided you with the following documents:
Her letter outlining the company’s commitment to CSR and its plans for using TBL
The company’s vision, mission, and values statements
The company’s triple bottom line strategies document
Two SWOT analyses: one for marketing, one for sales
The CEO wants you to use this information to create key performance indicators (KPIs) to measure your product line’s progress on meeting the company’s CSR goals.
Directions
Your CEO has requested that you develop a memo that outlines the strategic KPIs for TBL in sales and marketing. She has asked that each of the following tasks be clearly communicated in the memo, and that they be addressed in the order given.
Develop one strategic question for each element of TBL: people, planet, and profit. These questions should give insights on how to measure the sales and marketing departments’ success in achieving the company’s goals. As you develop your strategic questions, follow these guidelines:Consider how each question relates to your interpretation of the provided SWOT analyses.
Consider how each question will help achieve the CSR goals outlined in the CEO’s letter.
For your strategic questions, identify key performance indicators (KPIs) of successful strategy development and implementation.Identify at least one KPI for each strategic question you provided.
Explain how the KPIs will be measured.How will your KPIs help the company achieve its goals?
Identify functional considerations related to TBL.How does the interconnectedness of the sales and marketing departments impact the measurement of TBL?
This memo will be shared with your CEO and other stakeholders. So, please check the memo for spelling and grammar.
What to Submit
To complete this project, you must submit the following Word Document:
A KPI Strategy Memo
In a Word document, use double-spacing, 12-point Times New Roman font, and one-inch margins. This assignment should be no more than 6 pages in length and should include references cited in APA format. Consult the Shapiro Library APA Style Guide for more information on citations.
Supporting Materials
The following documents are internal knowledge sharing for the assignment and do not need to be cited in your document. The documents should be mentioned in your writing. For example, “According to the company CSR Initiative Letter, …”
Document: CSR Initiative Letter
This document is a letter from the CEO.
Document: Vision, Mission, and Values Statements
This document contains the vision, mission, and values statements referenced in the CSR initiative letter.
Document: Triple Bottom Line Strategies
This is a document outlining the key strategies to help the organization move to a triple bottom line model.
Document: SWOT Analyses From Sales and Marketing
This document contains a combined SWOT analysis from the two departments.
Project One Rubric
CriteriaExemplary (100%)Proficient (90%)Needs Improvement (70%)Not Evident (0%)Value
One Strategic QuestionExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerDevelops one strategic question for each element of TBL to measure its successShows progress toward proficiency, but with errors or omissions; areas for improvement may include developing one strategic question for any one element of TBLDoes not attempt criterion20
One KPIExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerIdentifies one KPI of successful strategy development and implementation for each strategic questionShows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying components of a KPIDoes not attempt criterion20
KPI MeasurementExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerExplains how KPIs will be measuredShows progress toward proficiency, but with errors or omissions; areas for improvement may include explaining the need for developing KPIsDoes not attempt criterion20
Functional ConsiderationsExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerIdentifies functional considerations related to TBLShows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying functional considerations of any one department related to TBLDoes not attempt criterion20
Articulation of ResponseExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerClearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purposeShows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readabilitySubmission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas20
Total:100%

Assess the role of supply networks and production as an industry emerges and for the birth and growth of new industries.

assess the role of supply networks and production as an industry emerges and for the birth and growth of new industries.
Chapter 6 Industry Emergence: Strategic Management and Synchronization for New Industries Theyel Gregory (2017)
this is a two-page assignment on PRODUCTION (USING figure 6.1 ) in the reading attached. we will write 2 pages about chapter 6 on production using figure 6.1 production model see attached pages and how to site this assignment.
there is only one reference for this assignment listed above and I will attach the pages for this chapter
we are only using this one book t for this assignment
site pages using one one source given site pages throughout the two pages please see the example attached. on how to do this thanks
if you have questions message me

You work for Orizont Consulting, a small but growing economic consulting firm. When you arrive on Monday, you find an email with exciting news

Competency
In this project, you will demonstrate your mastery of the following competency:
Inform business decisions using microeconomic models and theories
Scenario
You work for Orizont Consulting, a small but growing economic consulting firm. When you arrive on Monday, you find an email with exciting news:
Date: Tue 10/5/2018 9:17 PM
From: Schmidt, Andreas
Subject: New Project
Attachments: Report Templates (see Supporting Materials)
To all employees,
I am happy to announce that Orizont has secured its first high-profile client. They’ve asked to remain undisclosed for the time being—but I can tell you that this is a huge breakthrough for our little firm!
Now, for the specifics: We’ve been contracted to help inform their future product offerings (all of which are consumer products). We’ll be doing this through a series of detailed economic reports, each on an individual product. They’re looking to get ahead of the curve and want to understand recent or near-future trends. They’re also interested in some of the larger impacts of what they might produce.
We have a lot of work ahead of us, more than any one person can accomplish on their own. I’ve put together a template for us all to use as we create our larger report. Please choose a consumer product and begin your work, using this template as a guide. Your managers will compile them into one streamlined deliverable for our client.
Thank you for your continued great work—we wouldn’t be here without you. Go team!
Andy Schmidt
President
Orizont Consulting
Directions
Product Report:Before getting started, review the email and attachments from Andreas Schmidt, which outline his expectations for your work.
Please note that, for the purposes of this project, you may choose the product to study. Specifically, make sure to choose a product that is a consumer good. Keep in mind that goods are tangible products. For example, soft drinks, clothing, cars, and electronics are all types of consumer goods.
If you are unsure about your choice, you may post to the Public Project Channel in the Discussions area of this competency.
For the product you’ve chosen, consider economic trends (real or hypothetical) that might impact this product. You should come up with at least two: one for supply and one for demand. Some examples that you may use:A change in preferences due to a fashion or health trend
A shift in demographics due to aging populations
An increase or decrease in the input costs (such as cost of raw materials or labor) needed to offer a product
Note: Although research is not required for this step, it is encouraged. See the Supporting Materials section of this project for some recommended databases.
Please note that, while this section is not checked for mastery, it is needed as a basis for the rest of your project.
For each economic trend you consider, describe it according to the determinants of supply and demand. Use the determinants from the following list:Demand: Income, prices of related products, preferences, demographic characteristics, buyer expectations
Supply: Prices of factors of production, technology, returns from alternative activities, the number of sellers, seller expectations, natural events
Using one of the trends that you’ve described above, model the shift in supply or demand for this product. Make sure to use appropriate labels and terminology in your model.Note: To model the shift in supply or demand graphically, you may use the drawing tools in Microsoft Word, or use the graphing tool linked in the Deliverables section and take a screenshot. Alternatively, you may describe the shifts that will occur.
Explain your rationale for this shift (based on the model above) using appropriate economics terminology. As you work, consider the following:The difference between a shift in supply or demand versus a shift in the quantity supplied or demanded
How the equilibrium will shift
The firm is also interested in understanding the elasticity of price for this product within the market. Consider a rise in the price of this product and determine if demand is elastic or inelastic based on an application of the determinants of price elasticity of demand. For each of the determinants in the following list, consider the impact on the elasticity of demand for the product:Availability of substitutes
Time
Importance in household budgets
Luxury or necessity (such as addictions or habits)
The firm is considering how the price of this product might change its demand. Using your determination on elasticity, explain how a price increase would impact revenue for this product.
In addition to the trends and shifts, the company is also interested in understanding possible ramifications of this product on the larger world. Discuss a potential externality of a transaction for this product. It may be positive or negative. For example:Pollution from secondhand smoke or product waste
Education as a result of product use
Bacterial resistance due to overuse of antibiotics
Widespread disease prevention due to vaccinations
What to Submit
Every project has a deliverable or deliverables, which are the files that must be submitted before your project can be assessed. For this project, you must submit the following:
Product Report Template (1,000–1,500 words)
Prepare a report on a product (consumer good) of your choice for the firm. You may submit this report using the Microsoft Word template provided.
To model the shift in supply or demand graphically, you may use the drawing tools in Microsoft Word or use this graphing tool and take a screenshot. Alternatively, you may describe the shifts that will occur.