Category: Beauty

Child beauty pageants are a rather controversial topic in modern society. Many people believe that they only harm the still unformed children’s psyche, so they insist on their ban. In my opinion, child beauty pageants should not be banned because we see how little girls are amateurs in this beauty business, but after years they can become singers, actresses and dancers in the future. In this essay, I try to argue my position on why child beauty pageants are good.

Little Sunshines

These little girls can become sweeter angels than they already are. Therefore, this leads us to, they would want to have a good clean record for the judge they would want to be sweet and nice. They are them to be competing they could easily develop friendships with the other contestants. This to happen with them having lots of new friends. They can develop friends and realize the true meaning of friendship and continue with this in their future life.

Miss Beauty and Healthy

Now these little ones are nice and preppy but before the beauty pageants game begin, they would want to be healthy in the beginning. They can realize that they would want to have this or that kind of outfit/costume, but the there are limits to what they can put on. They can easily recognize that this is happening and wonder why? The parents can explain for quote “People can be healthy so they eat the right stuff and will exercise”. So, they would want to do as so. For they now will watch what they are eating and will healthy for that day and day on out.

Mother Are There for Them

This whole thing is not about the children so in addition to everything, people believe that mothers at a young age wanted to be in beauty pageants yet couldn’t but now are using their children to fulfill that dream forcing them to act the way they wanted to as a child. They could have easily thought wrong. Children could dream that dream and compete because they wanted to, or because they were just interested in it. Could have been an older sibling. Something they saw on TV. Or they already knew about it and still had the sight and thought of doing it. The mothers are doing it for their children and are supporting them because they love them.

Got a Bright Future Ahead of You

Little girls can easily be taught to be pretty and respect the little girls competing too and now as for one thing, the arts of being pretty and being on stage for a long time they can get over a thing (maybe even can be specified as a mental issue) of stage fright. Stage fright is where you would go on stage a freeze and not be able to move or talk therefore, having these girls to be leading to a good career. Such as a dancer, singer, or an actor. These people are always on stage, wanting to be dress and have makeup on. Showing a talent. And, of course, not to be afraid to be on that stage and work it.

Conclusion

All in all, these little girls can become way better people and that would want to stay healthy from here on out. So, child beauty pageants are good and should not be banned. Now these young cuties are now just learning basic skills at a young age and can get a successful job in the future. Having a good life.

What is beauty? How can a person tell if something is beautiful or not, if someone is beautiful or not? Some people might find a deep meaningful novel beautiful while some people might find the feeling of seeing their loved one after so long beautiful; there is no rule to define that. Beauty is a very subjective thing and while many people might define it in a different way, Margaret Hungerford defined it in a very beautiful way in her novel ‘Molly Bawn’. According to her, “Beauty lies in the eyes of the beholder” (Hungerford, 1978).

Merriam Webster defines beauty as “the quality or aggregate of qualities in a person or thing that gives pleasure to the senses or pleasurably exalts the mind or spirit” (‘Definition of Beauty’), whereas according to the definition of Cambridge dictionary, “the quality of being pleasing, especially to look at, or someone or something that gives great pleasure, especially when you look at it” (‘Meaning of Beauty in English’)

For me, beauty is not just a word or a physical feature that a person or something possesses but it is a feeling, an expression that tells how you feel towards something. You can find beauty anywhere, it’s everywhere and yet it’s nowhere. It all depends on your perspective and how you are seeing the things. It also depends on your mood and condition, for example, you might find the sunrise a beautiful scenery on a trip to the mountains where the you can see the sun rising from the back of a mountain but you might find the scenery of sunrise not so beautiful on a Monday morning after a whole night of fun with friends, reminding you of the work that you need to attend to. This puts a new perspective on the definition of beauty.

The world is changing and so are many things with it. People used to have different standard of beauty in the past but in the modern age everyone is looking at it from their own way. It is a beautiful time to be alive, where you can choose yourself that what the things that you find beautiful are and what the things that are not. You do not need to stick to a standard but you can create your own standard and in fact, you don’t even have to create a standard. It’s all just a state of mind and you can be flexible according to your own will.

Taking the example of a person, some people would say that they find a lighter tone of skin beautiful while some people would say that a darker shade attracts them. Some people would love the long hair of person entangled within itself while some people would like no hair at all. Some people might find the tallness of a person attractive while some people would find shorter people cute. Some people would like people having skinny bodies while other might like a healthy chubby person. It surely has no boundaries on who is beautiful and what makes someone beautiful.

When I hear the word beauty, the first scene that comes in my mind is the one that I witnessed during my last trip to the nature. Imagine that you are riding a bike in the mountains, there is a range of mountain on one side of the road and on the other side there is a deep canyon with a river flowing in it. You can hear the river flowing and it’s like it is following you as you move along. There are a few birds in the background that you cannot see but only hear them chirping. The wind is finding its way across your helmet and giving you a rush. You take on turn on the left and then there you see the most majestic view in your life. The sun is setting behind a mountain and the whole sky is lit with a fading yellowish orange light with shades of blue and blood red in it. That is when you say to yourself that this if the life worth living for. Now that is what I would say something beautiful.

There is beauty everywhere around us and yet there is no beauty around us at all. It again all comes back to the perspective you have and the eyes you see the world with. It has no limits and it has no restrictions. It is the beauty of the word beauty that you can define it in your own terms and you can mold it according to yourself. Now, that is something beautiful.

Bibliography

1. Definition of Beauty. (n.d.). Retrieved from Merriam Webster: https://www.merriam-webster.com/dictionary/beauty
2. Hungerford, M. W. (1978). Molly Bawn. Meaning of Beauty in English. (n.d.). Retrieved from Cambridge Dictionary : https://dictionary.cambridge.org/dictionary/english/beauty

Service-Dominant Logic in the Hair and Beauty Industry

Introduction:

The beauty salon is a typical service-based industry. We provide our customers with the most sincere and caring services, and customers will always choose to return to your salon. We aim to understand customers’ needs and to provide satisfactory services. Therefore, service-dominant logic plays a vital role in salon business management. The other reason I chose the beauty salon industry as the topic of this poster was that I owned a hair and beauty salon in Brisbane. Of course, I am a newcomer to managing service-oriented businesses. I also practice while learning in this industry. So, as a manager of the beauty salon, I need to provide a business vision for my beauty service and make it works. It is a callous process. I can not independently implement the service vision into reality. At this time, I need a team to help me achieve the conversion of value and service.

Now, I’d like to introduce my beauty salon business briefly. My salon’s name is Miss.M Hair and Beauty Salon, and we specialize in one-stop service in the beauty industry, including hairdressing, facials, nails and eyelash extension, etc. Our salon is beautiful and comfortable, and we provide customers with free coffee and snacks in the waiting area.

How to define service-dominant logic in the beauty industry?

Service-dominant logic is about creating value between servicers and consumers, and also among other supply and value chain collaborators in a constant interaction process(Lushch & Vargo, 2004).

The core service of Miss. M Beauty Salon is haircutting and facial. However, we are not only offering one single beauty service but also providing a few additional services such as manicures, pedicures, and eyelash extension services. We call it a one-stop beauty service. In the past, customers maybe do a facial in a beauty salon, then go to another hair salon to do a haircut, and then spend more time running to a nail salon just for an essential hand spa. So customers spend a lot of time running around those salons. However, Miss. M helped customers solve this problem, and customers could enjoy all those services in one salon. Therefore, the company value of Miss. M beauty salon is not only providing services but also making a convenience to customers.

Besides, I want to explain how to create value between our salon and customers with a simple example. If a lady comes to my salon to cut her hair, then the simplest requirement for her is to cut her hair. But if we use SDL to analyze her value proposition and the whole process of her thinking that she doesn’t just want to cut hair and she also considers the services that are received when entering our salons such as the attitude, tone of our staff, and environment of the salon. So we also provided a series of additional services such as shampooing and drying after she cut her hair. Then her value proposition is to cut her hair and feel ‘enjoyable’ or ‘comfortable’ when she enjoys the service. Our service just fits her value proposition.

Characteristics of the service-based industry :

I want to talk about a few characteristics of the beauty services industry.

Intangibility. For instance, When a lady buys a skincare product, they can see it, touch it, feel it, and even test it before you buy it. However, the service is intangible. Customers can not feel my facial services’ quality without participating. So most services cannot be experienced by consumers before they are purchased(Martin, 2007).

Inseparability. For example, the hairdryers used in our salons are produced in one factory, sold in another store, and then used in our salon. However, services are unique because they usually provide both services and consumption in the same place, for instance, we provide haircutting service, and the customer can only be done in our salon. Therefore, customers have strong expectations about the services that you provided, and if our services do not meet their expectations, they would be a disappointment, and we could lose customers(Claessens, 2015).

Perishability. Services are usually perishable, which means that unused capacity cannot be stored for future use or sale(Pravab,2010). For example, our salon was quite busy on weekends, and the appointments are full. However, we have very few customers on Monday. If our staffs are not flexible, the income situation will be completely different, which will affect the profit, because the daily cost is the same.

Service has changed in the beauty industry:

Trend 1: More diversified services

In the future, the beauty industry should not be limited to a specific scope. The beauty industry will be developing in a diversified direction so that customers could meet their various needs in one store and feel very convenient and time-saving, and it is also efficient and fast for modern people’s lifestyles (Kestenbaum,2017).

Trend 2: Specialization, personalization, high additional value

Now customers not only have requirements of the technical and standard service for the beauty industry but also they hope to get a lot of information about fashion, such as trendy clothes, popular makeup, hot cosmetics, fashion leisure, etc. Besides, more and more people who go to the beauty salon are hoping to enjoy this high-value-added service, which is also a trend in the future development of the hair and beauty industry(Rajput, 2016).

Trend 3: Men’s beauty is a common trend

In the past, there were not many men who received beauty. Now, this situation is slowly changing. In fact, men’s sebum secretion is strong, and most men lack the correct knowledge of skin cleaning and care. Therefore, men’s skincare is a quite large market. Salon owners should strengthen the training of employees and establish a professional image to meet the needs of male beauty(Silva.2019).

References:

1. Claessens, M., 2015. Characteristics of Services: What is a Service – And what makes it so special? 3rd June.Marketing Insider. [Online]. [18 August 2019]. Available from: https://marketing-insider.eu/characteristics-of-services/
2. Kestenbaum, R., 2017. How The Beauty Industry Is Adapting To Change. 19 June. Forbes. [Online]. [18 August 2019]. Available from: https://www.forbes.com/sites/richardkestenbaum/2017/06/19/how-the-beauty-industry-is-adapting-to-change/#4e8b55de3681
3. Lunch, R & Vargo, S (2004). The Service-Dominant Logic of Marketing. [Online]. (2 ed.). :. [18 August 2019].Available from: https://www.taylorfrancis.com/books/e/9781315699035/chapters/10.4324/9781315699035-11
4. Martin, M., 2007. Services Marketing: Focus on Service Characteristics to Create Competitive Advantage . 2 April.Cascade Business News. [Online]. [18 August 2019]. Available from: http://cascadebusnews.com/business-tips/marketing/176-services-marketing-focus-on-service-characteristics-to-create-competitive-advantage
5. Pranab, P., 2010. Service and the Characteristics of Service: Intangibility, Inseparability, Variability, and Perishability.16 April. Blogspot. [Online]. [18 August 2019]. Available from: http://pravab.blogspot.com/2010/04/service-and-characteristics-of-service.html
6. Rajput, N. 2016. Allied Market Research. Cosmetics Market by Category (Skin & Sun Care Products, Hair Care Products, Deodorants, Makeup & Color Cosmetics, Fragrances) and by Distribution Channel (General departmental store, Supermarkets, Drug stores, Brand outlets) – Global Opportunity Analysis and Industry Forecast, 2014 – 2022. [Online]. 52(27), 137. [18 August 2019]. Available from: https://www.alliedmarketresearch.com/cosmetics-market
7. Silva, B., 2019. Social Trends Drive Men’s Market. 3rd April. Beauty Packaging. [Online]. [18 August 2019]. Available from: https://www.beautypackaging.com/issues/2019-02-01/view_features/social-trends-drive-mens-market/42027

Beauty has always been the talk of the town since the dawn of time and it involves both men and women. However, as years passed, women are being put as the main highlight when we are talking about beauty. Men, on the other hand, will be deemed as feminine if they show interest in beauty. Cambridge English Dictionary defines beauty as the quality of being pleasing, especially to look at, or someone or something that gives great pleasure, especially when you look at it. Studies suggest that attractive people make more money, get better opportunities in the social status hierarchy, earn lighter court sentences and are considered friendlier. This scenario leads to why today’s society focuses on beauty so much that you can see beauty ads everywhere and brands competing to release their products. Everyone wants to look pretty and presentable. For better or worse, beauty matters. How much it matters can test our values. We have been fed with this stigma of ‘if you are beautiful, people will love you more’ forever that we do not realize there are more ugly truth about the beauty industry compared to nice ones. This essay will discuss the ugly truth about the beauty industry from three perspectives namely the effects of beauty propaganda on female consumers, the role of media in recognizing the values of beauty, and the influence on one’s body image. All three points will be supported with evidence to strengthen the claim.

The first point is beauty industry promotes unrealistic ideals. In this cosmopolitan era, we have easy access to beauty ads because the amount of beauty advertisements is overwhelming and we can see it every day and everywhere. Little did we know, that we were being brainwashed by the images that were shown on these advertisements. Spare a moment to think, if the main goal of the beauty industry is to make women feel confident about their appearances, then why do beauty ads normalize being skinny as more beautiful compared to when you gain weight? A study done by Marika Tiggeman and Belinda McGill for the School of Psychology at Flinders University of South Australia concluded that “controlled exposure to a thin ideal image elicits appearance concerns and evokes comparison processing in vulnerable women” (Tiggeman and McGill, 2004, p. 26). This line indicates that women always compare their images with the ones in the media, which indirectly leaves them with low self-esteem. The current beauty standards are illogical and ridiculous. Women are seen as beauty objects instead of as human beings that should be loved for who they are. This situation somehow has created prejudice against those who do not meet the standard. Worst case scenario, it could lead to depression, extreme dieting, and eating disorders like bulimia and anorexia nervosa.

In contrast to the above point, if we look from the brighter side, the beauty industry does not encourage nonsensical beauty standards but they are promoting healthy well-being and sustainable growth in one self. According to GlobalData (2020), a market research firm, the health and beauty sector is the fastest-growing sector and is forecast to grow by 8.8 percent by 2024 (UK: Health & Beauty 2019-2024. This proves that consumers are starting to pay attention to their body image. The idea of looking beautiful and presentable does not imply to women only, but men too.

Moving on to the second point, media influences the industry on how they view and portray women. Traditional media such as magazines and journals are believed to influence views of appearance and women’s looks. The media plays a significant role in the picture of people through the knowledge and interpretation of what people consider as attractive or appealing. Our society has been fed with a belief that says if you are obese, you need to lose weight until you are skinny and if you are ugly, you should fix your look and be stunning. This sounds so wrong and sickening. To lose weight until you become skinny is unhealthy and you will put your health at risk. Next, no one is born ugly. We are beautiful in our way and we should not let the media determine the definition of beauty. In the past two decades, empirical research has been abundant concerning the impact of exposure to idealized bodies in the media on how people perceive and evaluate their bodies. Most of this research has been on women, among whom the idea that ‘thin is beautiful’ is prevalent (Mills et al., 2017). This research infers that women experience in negative shift in body image after being exposed to these slim beauty depictions by the media.

On the other side of the coin, this point encourages women to be more attentive to themselves by loving their features and not using mass media’s unreasonable beauty standards to measure their beauty. We cannot blame the media fully for this image presentation. Society and culture should be counted too because the ridiculous beauty standards have existed since years ago. Why did they allow this to continue up until today? Why did they portray such unattainable ideals which caused people to have high perceptions of beauty? Everyone contributes to the making of today’s ideal image so this is the aftermath that will probably take a decade or more to be changed and accepted (again) by our society.

The last point is beauty industry capitalizes on fake reviews. There are beauty brands out there, who use this medium for them to gain profit by making fake reviews. The beauty industry has been powered by ambassadors namely celebrities or anyone influential with more than a certain number of followers on their social media, or called influencers. Many beauty brands would hire these well-known people to endorse their products. It has turned into a war of customer reviews. It is told that celebrities or influencers will be given the product beforehand and they would try it on their own to test the effectiveness. That is how reviews are made. Studies show that nearly 95% of shoppers read online reviews before making a purchase (Spiegel Research, 2017) and 92% of B2B buyers are more likely to purchase after reading a trusted review (G2 and Heinz Marketing, 2017). How far is the truth in all of these reviews? A few major online shopping sites have been exposed for review fraud. Edie Maede, the writer for Crossing a minefield of fake beauty product reviews mentioned that in October 2019, the Federal Trade Commission concluded its investigation of Sephora’s corporate interference of the cosmetics company Sunday Riley Skincare. The FTC complaint outlined Sunday Riley’s direct involvement by the company’s CEO according to the New York Times. Riley had directed staff, with different emails and names, to establish three Sephora customer accounts each. They will love corporate goods and hate any adverse reactions to the serums and oils of Sunday in Riley. Beauty brands may introduce any type of product and make claims about it but at the end of the day, the customer will be the guinea pig in proving whether their claims are true or false.

On the contrary, it is undeniably true that the beauty industry relies on customers reviews the most compared to another sector. As a consumer, we should be more aware in trusting the reviews that we read online. Many free online tools can let you know the level of trustworthiness of a particular review. To name a few, Fakespot and Influenster. Another way to get rid of your worry on a brand is by consulting with experts in-store. You do know how well-known brands have their beauty consultant who knows everything about the brand. You have questions? Ask them away! Choosing rights is in our hands so choose wisely.

In conclusion, the beauty industry does have more ugly truths than joy. It is a part of their plan to hide these facts from the consumers as a way to maintain their loyalty and make sure the profit will continue until God knows when. However, it is important to learn how to love ourselves too. Each one of us was created differently and we will shine brightly in our way. Appreciate our features and treasure them as you would not get any replacement if they are damaged because our body and our face are precious. Even plastic surgery would not do justice to its initial beauty. Bear in mind, that beauty is in the eye of the beholder and will always be.

References

1. How online reviews influence sales. (n.d.). IMC Spiegel Research Center – The Medill IMC Spiegel Research Center. https://spiegel.medill.northwestern.edu/online-reviews/
2. McCabe, K. (2018, June 7). Consumer reviews – 2018 B2B sales & marketing report. Learning Hub | G2. https://learn.g2.com/consumer-reviews
3. Meade, E. (2020, January 15). Crossing a minefield of fake beauty product reviews. Medium. https://medium.com/swlh/crossing-a-minefield-of-fake-beauty-product-reviews-34af00399668
4. Tiggemann, M., & McGill, B. (2004). The role of social comparison in the effect of magazine advertisements on women’s mood and body dissatisfaction. Journal of Social and Clinical Psychology, 23(1), 23-44. https://doi.org/10.1521/jscp.23.1.23.26991
5. UK: Health & beauty 2019-2024. (2020). GlobalData Report Store. https://store.globaldata.com/report/vr0210sr–uk-health-beauty-2019-2024/

86% of women in a given study reported that being in shape and dressing in trendy fashions contribute to their overall confidence (‘Sources of Standards of Beauty’). All around the world, the idea of beauty is supported on the concept that attractiveness is the most important advantage that people, the majority being women, should aspire to have. Beauty standards have become more and more unattainable moving throughout history and as people’s mindsets change. At a time where any given person is watching some kind of screen for 4-6 hours per day, unrealistic body and beauty standards are surrounding today’s youth and adults. Beauty standards harm body image due to the constant comparison of others to an individual, the ever-changing body ideals over time, and the idea that men are usually held to a higher standard of beauty than women are.

The looks of both people in someone’s life and famous people popping up in magazines, commercials, and social media feeds can affect one single individual’s body image and body confidence. The article, ‘Culture of Beauty’, states that “Critics frequently emphasize the link between prevailing beauty standards to fashion and cosmetics industries, which stand to profit from a large consumer base composed of all genders aspiring to an impossible-to-reach beauty ideal” (‘Culture of Beauty’). The models used to advertise and sell both beauty and fashion products tend to use techniques that make consumers want to fit in. A way to do that is to appeal to the side of consumer that is a little insecure or not as confident. By using beautiful models, ignoring whether or not photoshop is used, consumers tend to believe if the product or the type of fashion is bought, the buyer will fit in more, be more elevated in looks and be overall, more ‘beautiful’. The media’s representation of ideal looks excludes most men and women. Studies show that “76% of women wish they see ads that have a more realistic image of women” (‘Views Among US Women Regarding the Media’s Portrayal of Beauty’). In addition to that statistic, “61% of women feel like they are not represented by the imagery of women in the media” (‘Views Among US Women Regarding the Media’s Portrayal of Beauty’). Of the women surveyed a vast majority feel like they do not see themselves reflected in the media or ads being circulated the in world. By making a simple change, making people of all shapes, sizes, races, sexuality, and ages seen, both men and women might feel better about themselves. If companies used real people instead of skinny, clear-skinned, photoshopped models, there could be an immense change in society’s idea of what beauty is.

Today in 2019, where the idea of beauty is shaped by views of the media, older standards of beauty are rarely thought of. Author Viren Swami writes in an article that, “Venus, the goddess of beauty was typically portrayed with a round face and a pear-shaped body” (Swami). If at one point, an actual goddess was painted, drawn, and sculpted with a fuller body type, why did beauty ideals change from that? A pear-shaped body today would be seen as too full or maybe even in some cases too heavy. The overwhelming fact that body types are becoming less and less attainable is becoming clear as adults and even children aiming for a tiny waist and completely flat stomachs to ‘fit in’. Swami continues this idea by explaining that, “during the 1940s, researchers…began to document the first instances of negative body image, with women desiring smaller body sizes and larger breasts” (Swami). This came as a surprise, as names like Marilyn Monroe, who was somewhat known for her fuller body type, were popular at the time. The issue of body image is brought up again and again and the constant changing is one of the biggest factors. The inconsistency of beauty ideals crushes people’s positive body images if they have any to start with.

In addition to the changing body standards over time, women are usually held to a higher standard of appearance than men. This is shown by the “status of women…frequently limited by the assumption that they would be judged…on how they measure up to the values not of their work, but their…appearance” (Walter). Considering that men statistically higher paid and get higher positions at jobs, women are often at a disadvantage. People, not just women, need to be judged on their value of work not only on how they look. If a woman isn’t looking ‘the best’, they are more likely to be judged and not listened to. On the flip side, however, men are also affected by body image issues. According to one article, some men “have problematic relationships with food and are turning to protein shakes and even steroids in a desperate attempt to meet pressures” (Jankowski). Society is not just pushing these beauty standards on women, but on men as well. Social standards push men to have picture-perfect bodies like women are. Both minorities and men who are ‘picture perfect’ like men who are balding, bigger, or too short to be represented by the media and ads, are being pushed into the ideas that they have to be perfect, pressuring them to better themselves, often in unhealthy ways.

Beauty standards harm body image due to the constant comparison of others to an individual, the ever-changing body ideals over time, and the idea that men are usually held to a higher standard of beauty than women are. Famous people and picture-perfect women and men should not be the only models represented in ads and be recognized as beautiful. The changing ideal of beauty in America and even around the world is unfair to everyone because it does not include everyone. Even men are being targeted by leaving out minorities and not the traditional good-looking man, despite more leeway they get on their appearance. With all things considered, the world needs a beauty standard that includes everyone, not just people who look flawless in ads and on social media. Society as a whole can change by slightly shifting their mindset to include all types of people in what they consider beautiful.

Child beauty pageants are a rather controversial topic in modern society. Many people believe that they only harm the still unformed children’s psyche, so they insist on their ban. In my opinion, child beauty pageants should not be banned because we see how little girls are amateurs in this beauty business, but after years they can become singers, actresses and dancers in the future. In this essay, I try to argue my position on why child beauty pageants are good.

Little Sunshines

These little girls can become sweeter angels than they already are. Therefore, this leads us to, they would want to have a good clean record for the judge they would want to be sweet and nice. They are them to be competing they could easily develop friendships with the other contestants. This to happen with them having lots of new friends. They can develop friends and realize the true meaning of friendship and continue with this in their future life.

Miss Beauty and Healthy

Now these little ones are nice and preppy but before the beauty pageants game begin, they would want to be healthy in the beginning. They can realize that they would want to have this or that kind of outfit/costume, but the there are limits to what they can put on. They can easily recognize that this is happening and wonder why? The parents can explain for quote “People can be healthy so they eat the right stuff and will exercise”. So, they would want to do as so. For they now will watch what they are eating and will healthy for that day and day on out.

Mother Are There for Them

This whole thing is not about the children so in addition to everything, people believe that mothers at a young age wanted to be in beauty pageants yet couldn’t but now are using their children to fulfill that dream forcing them to act the way they wanted to as a child. They could have easily thought wrong. Children could dream that dream and compete because they wanted to, or because they were just interested in it. Could have been an older sibling. Something they saw on TV. Or they already knew about it and still had the sight and thought of doing it. The mothers are doing it for their children and are supporting them because they love them.

Got a Bright Future Ahead of You

Little girls can easily be taught to be pretty and respect the little girls competing too and now as for one thing, the arts of being pretty and being on stage for a long time they can get over a thing (maybe even can be specified as a mental issue) of stage fright. Stage fright is where you would go on stage a freeze and not be able to move or talk therefore, having these girls to be leading to a good career. Such as a dancer, singer, or an actor. These people are always on stage, wanting to be dress and have makeup on. Showing a talent. And, of course, not to be afraid to be on that stage and work it.

Conclusion

All in all, these little girls can become way better people and that would want to stay healthy from here on out. So, child beauty pageants are good and should not be banned. Now these young cuties are now just learning basic skills at a young age and can get a successful job in the future. Having a good life.

What is beauty? How can a person tell if something is beautiful or not, if someone is beautiful or not? Some people might find a deep meaningful novel beautiful while some people might find the feeling of seeing their loved one after so long beautiful; there is no rule to define that. Beauty is a very subjective thing and while many people might define it in a different way, Margaret Hungerford defined it in a very beautiful way in her novel ‘Molly Bawn’. According to her, “Beauty lies in the eyes of the beholder” (Hungerford, 1978).

Merriam Webster defines beauty as “the quality or aggregate of qualities in a person or thing that gives pleasure to the senses or pleasurably exalts the mind or spirit” (‘Definition of Beauty’), whereas according to the definition of Cambridge dictionary, “the quality of being pleasing, especially to look at, or someone or something that gives great pleasure, especially when you look at it” (‘Meaning of Beauty in English’)

For me, beauty is not just a word or a physical feature that a person or something possesses but it is a feeling, an expression that tells how you feel towards something. You can find beauty anywhere, it’s everywhere and yet it’s nowhere. It all depends on your perspective and how you are seeing the things. It also depends on your mood and condition, for example, you might find the sunrise a beautiful scenery on a trip to the mountains where the you can see the sun rising from the back of a mountain but you might find the scenery of sunrise not so beautiful on a Monday morning after a whole night of fun with friends, reminding you of the work that you need to attend to. This puts a new perspective on the definition of beauty.

The world is changing and so are many things with it. People used to have different standard of beauty in the past but in the modern age everyone is looking at it from their own way. It is a beautiful time to be alive, where you can choose yourself that what the things that you find beautiful are and what the things that are not. You do not need to stick to a standard but you can create your own standard and in fact, you don’t even have to create a standard. It’s all just a state of mind and you can be flexible according to your own will.

Taking the example of a person, some people would say that they find a lighter tone of skin beautiful while some people would say that a darker shade attracts them. Some people would love the long hair of person entangled within itself while some people would like no hair at all. Some people might find the tallness of a person attractive while some people would find shorter people cute. Some people would like people having skinny bodies while other might like a healthy chubby person. It surely has no boundaries on who is beautiful and what makes someone beautiful.

When I hear the word beauty, the first scene that comes in my mind is the one that I witnessed during my last trip to the nature. Imagine that you are riding a bike in the mountains, there is a range of mountain on one side of the road and on the other side there is a deep canyon with a river flowing in it. You can hear the river flowing and it’s like it is following you as you move along. There are a few birds in the background that you cannot see but only hear them chirping. The wind is finding its way across your helmet and giving you a rush. You take on turn on the left and then there you see the most majestic view in your life. The sun is setting behind a mountain and the whole sky is lit with a fading yellowish orange light with shades of blue and blood red in it. That is when you say to yourself that this if the life worth living for. Now that is what I would say something beautiful.

There is beauty everywhere around us and yet there is no beauty around us at all. It again all comes back to the perspective you have and the eyes you see the world with. It has no limits and it has no restrictions. It is the beauty of the word beauty that you can define it in your own terms and you can mold it according to yourself. Now, that is something beautiful.

Bibliography

1. Definition of Beauty. (n.d.). Retrieved from Merriam Webster: https://www.merriam-webster.com/dictionary/beauty
2. Hungerford, M. W. (1978). Molly Bawn. Meaning of Beauty in English. (n.d.). Retrieved from Cambridge Dictionary : https://dictionary.cambridge.org/dictionary/english/beauty

Service-Dominant Logic in the Hair and Beauty Industry

Introduction:

The beauty salon is a typical service-based industry. We provide our customers with the most sincere and caring services, and customers will always choose to return to your salon. We aim to understand customers’ needs and to provide satisfactory services. Therefore, service-dominant logic plays a vital role in salon business management. The other reason I chose the beauty salon industry as the topic of this poster was that I owned a hair and beauty salon in Brisbane. Of course, I am a newcomer to managing service-oriented businesses. I also practice while learning in this industry. So, as a manager of the beauty salon, I need to provide a business vision for my beauty service and make it works. It is a callous process. I can not independently implement the service vision into reality. At this time, I need a team to help me achieve the conversion of value and service.

Now, I’d like to introduce my beauty salon business briefly. My salon’s name is Miss.M Hair and Beauty Salon, and we specialize in one-stop service in the beauty industry, including hairdressing, facials, nails and eyelash extension, etc. Our salon is beautiful and comfortable, and we provide customers with free coffee and snacks in the waiting area.

How to define service-dominant logic in the beauty industry?

Service-dominant logic is about creating value between servicers and consumers, and also among other supply and value chain collaborators in a constant interaction process(Lushch & Vargo, 2004).

The core service of Miss. M Beauty Salon is haircutting and facial. However, we are not only offering one single beauty service but also providing a few additional services such as manicures, pedicures, and eyelash extension services. We call it a one-stop beauty service. In the past, customers maybe do a facial in a beauty salon, then go to another hair salon to do a haircut, and then spend more time running to a nail salon just for an essential hand spa. So customers spend a lot of time running around those salons. However, Miss. M helped customers solve this problem, and customers could enjoy all those services in one salon. Therefore, the company value of Miss. M beauty salon is not only providing services but also making a convenience to customers.

Besides, I want to explain how to create value between our salon and customers with a simple example. If a lady comes to my salon to cut her hair, then the simplest requirement for her is to cut her hair. But if we use SDL to analyze her value proposition and the whole process of her thinking that she doesn’t just want to cut hair and she also considers the services that are received when entering our salons such as the attitude, tone of our staff, and environment of the salon. So we also provided a series of additional services such as shampooing and drying after she cut her hair. Then her value proposition is to cut her hair and feel ‘enjoyable’ or ‘comfortable’ when she enjoys the service. Our service just fits her value proposition.

Characteristics of the service-based industry :

I want to talk about a few characteristics of the beauty services industry.

Intangibility. For instance, When a lady buys a skincare product, they can see it, touch it, feel it, and even test it before you buy it. However, the service is intangible. Customers can not feel my facial services’ quality without participating. So most services cannot be experienced by consumers before they are purchased(Martin, 2007).

Inseparability. For example, the hairdryers used in our salons are produced in one factory, sold in another store, and then used in our salon. However, services are unique because they usually provide both services and consumption in the same place, for instance, we provide haircutting service, and the customer can only be done in our salon. Therefore, customers have strong expectations about the services that you provided, and if our services do not meet their expectations, they would be a disappointment, and we could lose customers(Claessens, 2015).

Perishability. Services are usually perishable, which means that unused capacity cannot be stored for future use or sale(Pravab,2010). For example, our salon was quite busy on weekends, and the appointments are full. However, we have very few customers on Monday. If our staffs are not flexible, the income situation will be completely different, which will affect the profit, because the daily cost is the same.

Service has changed in the beauty industry:

Trend 1: More diversified services

In the future, the beauty industry should not be limited to a specific scope. The beauty industry will be developing in a diversified direction so that customers could meet their various needs in one store and feel very convenient and time-saving, and it is also efficient and fast for modern people’s lifestyles (Kestenbaum,2017).

Trend 2: Specialization, personalization, high additional value

Now customers not only have requirements of the technical and standard service for the beauty industry but also they hope to get a lot of information about fashion, such as trendy clothes, popular makeup, hot cosmetics, fashion leisure, etc. Besides, more and more people who go to the beauty salon are hoping to enjoy this high-value-added service, which is also a trend in the future development of the hair and beauty industry(Rajput, 2016).

Trend 3: Men’s beauty is a common trend

In the past, there were not many men who received beauty. Now, this situation is slowly changing. In fact, men’s sebum secretion is strong, and most men lack the correct knowledge of skin cleaning and care. Therefore, men’s skincare is a quite large market. Salon owners should strengthen the training of employees and establish a professional image to meet the needs of male beauty(Silva.2019).

References:

1. Claessens, M., 2015. Characteristics of Services: What is a Service – And what makes it so special? 3rd June.Marketing Insider. [Online]. [18 August 2019]. Available from: https://marketing-insider.eu/characteristics-of-services/
2. Kestenbaum, R., 2017. How The Beauty Industry Is Adapting To Change. 19 June. Forbes. [Online]. [18 August 2019]. Available from: https://www.forbes.com/sites/richardkestenbaum/2017/06/19/how-the-beauty-industry-is-adapting-to-change/#4e8b55de3681
3. Lunch, R & Vargo, S (2004). The Service-Dominant Logic of Marketing. [Online]. (2 ed.). :. [18 August 2019].Available from: https://www.taylorfrancis.com/books/e/9781315699035/chapters/10.4324/9781315699035-11
4. Martin, M., 2007. Services Marketing: Focus on Service Characteristics to Create Competitive Advantage . 2 April.Cascade Business News. [Online]. [18 August 2019]. Available from: http://cascadebusnews.com/business-tips/marketing/176-services-marketing-focus-on-service-characteristics-to-create-competitive-advantage
5. Pranab, P., 2010. Service and the Characteristics of Service: Intangibility, Inseparability, Variability, and Perishability.16 April. Blogspot. [Online]. [18 August 2019]. Available from: http://pravab.blogspot.com/2010/04/service-and-characteristics-of-service.html
6. Rajput, N. 2016. Allied Market Research. Cosmetics Market by Category (Skin & Sun Care Products, Hair Care Products, Deodorants, Makeup & Color Cosmetics, Fragrances) and by Distribution Channel (General departmental store, Supermarkets, Drug stores, Brand outlets) – Global Opportunity Analysis and Industry Forecast, 2014 – 2022. [Online]. 52(27), 137. [18 August 2019]. Available from: https://www.alliedmarketresearch.com/cosmetics-market
7. Silva, B., 2019. Social Trends Drive Men’s Market. 3rd April. Beauty Packaging. [Online]. [18 August 2019]. Available from: https://www.beautypackaging.com/issues/2019-02-01/view_features/social-trends-drive-mens-market/42027

Beauty pageants are effectively endorsed by the media with TV and pictures, which impact young female’s thoughts on appearance. The paradox of modelling is that one must represent the cynosure of female beauty, selling an illusion of perfection (Shepherd, Ball, 2000). An outvoted amount of females can practically accomplish this ‘perfect’ feminist body. The media undoubtedly nurtured this issue, as it constrains women to modify their bodies, whether it be by undesirable dietary problems, tanning and cosmetic medical procedure. Numerous women feel that plastic surgery is the best way to enhance their features. Going under the knife can be particularly dangerous to young women with developing bodies. In fact, when an adolescent has had plastic medical procedure done, the hazard for developing diseases and cancer is incredibly immense. The propaganda of these distinct expectations of appearance is toxic to females in all places. It disheartens women to cherish the body they are brought into the world with. Every year more than one million people are diagnosed with skin cancer in the United States. Hundreds of thousands of people routinely visit tanning salons (Cornforth, 2019). Tanning beds generally give off 93% to 99% UVA radiation. This is three times the UVA radiation given off by the sun (Cornforth, 2019). After some time, the impacts of an excessive amount of UVA introduction can prompt a wide range of issues, for instance, eye damage, immune system changes, and skin cancers.

To numerous of people in society, beauty pageants are something other than a challenge alone, and in fact seen as a chance to embrace ones alluring features to the world. However, to others, pageants develop a redundant level of degree as to where beauty can be conjectured. Proponents whom advocate relentless pageants see that it endorses sportsmanship and hard work to contenders. Competitors enlist individual mentors and spend hours to drill the abilities and balance expected to contend. Another pro of beauty pageants is that they also open doors of opportunity to contestants. Foundations pay off college debts, as well as give the contestants the possibility of going into acting, modeling, entrepreneurial careers and many more profitable jobs. Contests are also recognized to epitomize feminism. They encourage and give off the message that females should have the right to decide how one should be in control of their own lives, without having the feeling or concern of being degraded.

On the other hand, many people in society feel that pageants in which beauty is the only aspect stressed as a singular foundation for winning, are treacherous and menacing. As the world aims for young females to be taught self-love, pageants have inverted this goal. Many worry that they will not be able to please everyone, and that it is difficult to maintain their appearance at the highest possible level (Shindle, 2014). Beauty pageants have many cons. Not only are they a bad influence, but they also transmit a culture of abuse. In December of 2017, emails from Miss America Beauty Pageant CEO Sam Haskell were leaked, revealing an emotionally damaging and degrading a culture its contestants were exposed to. The emails revealed that contestants were described as cattle and being judged offstage for their sexuality, among other debasements (Khutoretsky, 2018). Such situations culminate many females to be exceedingly sensible about their physical appearance and how they exemplify themselves. Another factor as to why beauty pageants are viewed insignificantly is due to the fact that they are an unhealthy source of investing money. Contestants are attracted by the guarantees of procuring cash from advocates grants and prizes. Yet bounded by access charges, outfits and training, the expenses spent into contending expertly could maybe be better used to extend challengers’ institutional chances and improve their present living circumstances. Society regularly transforms each part of an individual’s life into a challenge. Passing judgment on individuals principally on their looks removes significant character advancements from the fact that different traits, for instance, knowledge, are not seen as a component of perfect femininity.

After analyzing beauty contests, their pros and cons, it becomes obvious how much these contests affect weak viewers. To conclude, young women frequently bring down their confidence and some young females at that point attempt to make themselves look progressively alluring, which indisputably demonstrates the influence beauty pageants have over society. They delineate an unachievable flawless picture that individuals will attempt to accomplish.

In a world brimming with self-expression, the smallest details often make the most significant impressions. A person’s style, flair, and personality can be revealed in a myriad of ways, one of which is through the art of nail design. Ever since I was a child, I have been fascinated by the transformative power of color and creativity embodied in nail artistry. The canvas may be small, but the impact is tremendous, often serving as a means of self-expression for the wearer and a testament to the artist’s skill and creativity. It is this potent blend of art, personal care, and human interaction that has drawn me towards the profession of a nail technician.

In the hands of a nail technician, a simple manicure becomes a statement, an extension of one’s persona, and a significant aspect of their confidence. The role of a nail technician transcends the boundaries of mere beauty care and ventures into the realm of personal confidence and wellness. It is a profession that marries aesthetics with personal care, creativity with precision, and customer service with intimate, one-on-one human interaction.

In this essay, I will outline my reasons for wanting to become a nail technician, the journey that has led me to this decision, and the kind of impact I hope to make in the industry. As I share my story, I hope to illuminate the passion, determination, and creativity that drives my ambition to become a nail technician.

Passion and Personal Growth

My passion for nail art started at a young age. Like many, my initial forays into the world of nail polish were clumsy and amateurish, but the joy I felt each time I completed a design was undeniable. As I grew older, this childhood hobby evolved into a serious interest, and I found myself investing time to learn more about nail care, different nail products, and advanced techniques. This pursuit wasn’t merely about creating beautiful nails; it was about the transformative power that such a seemingly small service could provide. It was about seeing someone’s face light up with joy and their confidence surge when they saw their nails – the end result of a nail technician’s artistry and dedication.

Bridging Artistry and Connection

As an art enthusiast, I have always been drawn to color, pattern, and design. The prospect of becoming a nail technician allows me to channel this artistic passion into a career that simultaneously fosters personal connections. Each client represents a new canvas, a new opportunity to create a personalized work of art. Yet, beyond the art itself, the role of a nail technician is also about building relationships. It’s about creating a comfortable and trusting environment for clients, understanding their aesthetic preferences, and potentially boosting their self-esteem. In this way, being a nail technician blends creativity, communication, and care in a profoundly rewarding combination.

The Impact and Future Goals

Looking ahead, I envision using my skills as a nail technician to make a positive impact on people’s lives. I believe in the power of beauty care routines, like manicures and pedicures, to uplift spirits, boost confidence, and provide a sense of well-being. I aim to create a welcoming and inclusive space for clients, where they feel valued, heard, and pampered. My goal is to continue learning and growing within the industry, staying abreast of the latest trends and techniques, and pushing the boundaries of nail artistry.

In conclusion, my aspiration to become a nail technician stems from a deep-seated passion for art, a love for personal care, and the fulfillment derived from enhancing an individual’s confidence. I look forward to embarking on this colorful journey, eager to leave a mark – one nail at a time.